99. Bikebook Bikebook takes the hassle out of bike repairs by connecting cyclists and workshops through a smarter, smoother booking system. Written by The Startups Team Sponsored by Sage Published on January 12, 2026 About the Startups 100 Now in its 18th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants. See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2026 Startups 100 index. Founders: Jake Fieldsend, Ryan Elson, and Sam ElsonYear founded: 2020Website: bikebook.co.ukWhether you are one, or you’re moaning about one, Britain is obsessed with cyclists.More of us are cycling for work, fitness, or fun, to the point that local councils have been awarded £24bn for the creation of “strategic and local roads”, including cycle lanes, across the UK.That fanaticism means the number of premium bikes on the market is growing. As well as mountain, road, and hybrid, wheelheads can now choose to have a folding bike, an electric bike, or even a cargo bike. The price tag for many of these can be in the thousands. And if you’re spending a small fortune on a 10-speed, you want it to be looked after properly.This brings us to Bikebook, an online directory for booking bike services and repairs. As keen cyclists themselves, founders Jake Fieldsend, Ryan Elson, and Sam Elson knew the frustration of trying to find a bike shop, and constantly found themselves making endless phone calls to local mechanics. It was only after setting up the business in 2020 that they heard the other side of the story.“We first launched as a free platform to connect cyclists with workshops,” says the team. “But we quickly saw a deeper issue. Mechanics were losing hours to phone calls, paper diaries, and unsuitable software, when they should have been at the bike stand.“In a sector where every booking counts, this inefficiency directly translates into lost revenue, missed opportunities, and unnecessary stress.”Shifting gears, the trio decided to build Workshop by Bikebook, a workflow management system they describe as “purpose-built for the cycling industry”. It can help bike shops schedule appointments, maintain customer profiles, and generate quotes and invoices.Joining Bikebook in the breakaway are a number of impressive partners including the Association of Cycle Traders, the National Bicycle Dealers Association, and triathlete Alistair Brownlee. After securing angel investment in 2023, the firm raised a further £205k one year later.But Bikebook saved its sprint finish for 2025. Last year, the company reached the break-even point, a milestone that the founders say gave them “confidence and validation that our platform creates real value for workshops”. Mechanics were losing hours to phone calls, paper diaries, and unsuitable software, when they should have been at the bike stand. In a sector where every booking counts, this inefficiency directly translates into lost revenue, missed opportunities, and unnecessary stress. At the same time, the Brighton-based team began scaling overseas, onboarding businesses in North America and Australia. Now across three continents, Bikebook is hurtling full speed towards 2030, when it aims to be supporting the majority of bike shops worldwide.Setting up a global startup? For the Bikebook team, it’s as easy as riding a bike.View the full Startups 100 Index for 20261. Omnea2. HIVED3. MAGIC AI4. OXCCU5. Lightyear6. Neuranics 7. Hormona8. Burbank9. Better Dairy 10. Lenkie Technologies11. Userled12. Hoxton Farms13. Rensair14. PulpaTronics15. TradeKart16. 32Co17. Carmoola18. cheqd19. Sightline Analytics20. Adamo Foods21. Bold Bean Co22. Beams Renovation 23. Pan Galactic24. Capi Money25. Spotted Zebra26. ANTHROTEK 27. Unravel28. Perci Health29. Untap Health30. Hair Syrup31. Connect Earth 32. spacebands 33. Unfabled34. Lightning Reach35. STOCKED36. Embeddable37. XR Therapeutics38. Literal Labs39. Scooch40. Openr41. Fibe Limited42. Inicio AI43. Peachies44. Better Nature 45. Ctrl Alt46. Resting Reef47. Nila48. ROXFIT49. Finmile50. NavLive51. Volunteero52. Inntelo AI53. Zonova54. A&B Smart Materials55. Ethicronics56. Treeapp57. kennek58. Soil Benchmark59. Vox Aeris60. Asan Cup61. Nuuri62. Mindstone63. MYNDUP64. Enbiosis Biotechnology65. JUX Food66. Danu Robotics67. Wylde Market68. Air Aware Labs69. Mimicrete Ltd70. ALYVE71. Happl72. Living Things73. Grub Club Pets74. Mealia75. PetProov76. Lylo Products77. Chest78. ZIM Connections79. Uptime Labs80. Teal81. Zero Fintech82. Micro Thermal Energy 83. Kanjo 84. Merlin Cloud85. My Skin Feels86. Eleria87. Cashblack88. RevvedUp89. Cosysense90. SuperFi91. Loom92. Legacy Compass93. Meshed94. SWURF95. Main Squeeze96. Sampl Technologies97. Over the Moo98. Pioneering People99. Bikebook100. Recondition Share this post facebook twitter linkedin Tags 2026 Written by: The Startups Team Sponsored by: Sage Startups 100 Index Sponsor 2026 Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid-Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.