49. Finmile

An AI logistics platform created to solve the biggest problems in ecommerce – wasted miles, inefficiency and a worrying environmental impact.

About the Startups 100

Now in its 18th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants.

See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2026 Startups 100 index.

Exceptional Founder Nominee

In recognition of the entrepreneur who has turned their struggles or challenges into a force-for-good, leading the way for industry change and innovation.

Go to award

Founder: Rich Pleeth and Chris Sargeant
Year founded: 2022
Website: finmile.co

It took a huge leap of faith for Finmile co-founders Rich Pleeth and Chris Sargeant to pivot their e-cargo business in London. But as they watched their struggling competitors (in their words) “shut down or burn through unsustainable amounts of capital”, they had an idea they knew would disrupt the industry for the better.

The duo had real-life experience of the issues facing delivery companies even as ecommerce was booming. “[We were] watching delivery vans clogging up roads, double-parking, and burning fuel just to move a few parcels,” they say. In particular, the final mile to get parcels to the door was more than 50% of total delivery costs for many companies. This meant spiralling finances and also inefficiencies that were costing them customers – with big names like Evri frequently hitting the headlines for shoddy service.

Their own e-cargo business was thriving and receiving plaudits but they felt like there was a bigger problem to solve. The system wasn’t fit for purpose. “The industry lacked a single AI-powered platform that could make sense of millions of parcels in real time, cut wasted miles and create efficiency without adding more vehicles to the road,” they explain.

We were watching delivery vans clogging up roads, double-parking, and burning fuel just to move a few parcels.

It had previously won the backing of Sequoia Capital and Los Angeles-based venture capital firm, MaC Venture Capital, as well as passionate strategic angels and operators.

But the duo has pivoted dramatically in the past 12 months. This meant walking away from guaranteed revenue, retraining their team and persuading investors that “the bigger opportunity was in software, not hardware”. It worked.

The platform says it has now transitioned “fully into a capital-light SaaS business”, used by some of the world’s biggest ecommerce brands, including JD.com, TikTok Shop, AG1, Inditex (Zara), and logistics providers like ILG and Net Zero Logistics. And now, its sights are set firmly on US expansion, after the company opened an office in New York last January.

Finmile uses AI to learn from every parcel delivery to optimise journeys. And the team proudly claims to have reduced delivery costs by up to 42% but is also helping its clients “run greener, smarter last mile networks” globally. No surprise that these co-founders were nominated for the Startups 100 2026 Exceptional Founder Award.

The duo now have their sights on becoming “the default operating system for the last mile” in every major city across the world, optimising every delivery while setting a new industry standard for greener, more intelligent logistics.

View the full Startups 100 Index for 2026

1. Omnea
2. HIVED
3. MAGIC AI
4. OXCCU
5. Lightyear
6. Neuranics
7. Hormona
8. Burbank
9. Better Dairy
10. Lenkie Technologies
11. Userled
12. Hoxton Farms
13. Rensair
14. PulpaTronics
15. TradeKart
16. 32Co
17. Carmoola
18. cheqd
19. Sightline Analytics
20. Adamo Foods
21. Bold Bean Co
22. Beams Renovation
23. Pan Galactic
24. Capi Money
25. Spotted Zebra
26. ANTHROTEK
27. Unravel
28. Perci Health
29. Untap Health
30. Hair Syrup
31. Connect Earth
32. spacebands
33. Unfabled
34. Lightning Reach
35. STOCKED
36. Embeddable
37. XR Therapeutics
38. Literal Labs
39. Scooch
40. Openr
41. Fibe Limited
42. Inicio AI
43. Peachies
44. Better Nature
45. Ctrl Alt
46. Resting Reef
47. Nila
48. ROXFIT
49. Finmile
50. NavLive
51. Volunteero
52. Inntelo AI
53. Zonova
54. A&B Smart Materials
55. Ethicronics
56. Treeapp
57. kennek
58. Soil Benchmark
59. Vox Aeris
60. Asan Cup
61. Nuuri
62. Mindstone
63. MYNDUP
64. Enbiosis Biotechnology
65. JUX Food
66. Danu Robotics
67. Wylde Market
68. Air Aware Labs
69. Mimicrete Ltd
70. ALYVE
71. Happl
72. Living Things
73. Grub Club Pets
74. Mealia
75. PetProov
76. Lylo Products
77. Chest
78. ZIM Connections
79. Uptime Labs
80. Teal
81. Zero Fintech
82. Micro Thermal Energy
83. Kanjo
84. Merlin Cloud
85. My Skin Feels
86. Eleria
87. Cashblack
88. RevvedUp
89. Cosysense
90. SuperFi
91. Loom
92. Legacy Compass
93. Meshed
94. SWURF
95. Main Squeeze
96. Sampl Technologies
97. Over the Moo
98. Pioneering People
99. Bikebook
100. Recondition

Tags
Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Sponsored by:
The word
Sage Startups 100 Index Sponsor 2026
Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid-Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.
Back to Top