Userled wants to take your idea to campaign in record time, using a tailor-made AI experience that means one-to-one ads are no longer a luxury item.
See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2026 Startups 100 index.
Founders: Yann Sarfati and Tristan Saunders
Year founded: 2022
Website: userled.io
We’re very happy to welcome back Userled to the Startups 100 Index. Not only is the company back in the Index for 2026, but it’s leapt up from 44 in just the last 12 months. Userled continues to deliver on its promise of providing efficient marketing to businesses, and giving them a much-needed edge in the constantly shifting B2B landscape.
There’s a higher demand than ever for personalised, target marketing. Customers don’t want to feel like they’re being handed bland, generic, one-size-fits all ads.
But, as Sarfati and Saunders tell us, creating this level of personalised content was once only restricted to enterprises; those who had funding and resources behind them. This limited the use of one-to-one ads for only a handful of A-list accounts.
Userled levels the playing field for all business types, by providing AI-generated marketing content. With Userled, you can launch one-to-one ads, landing pages, and microsites, without the technical know-how. Text and imagery can be easily created from the AI-powered platform, making personalised marketing simple and accessible.
The Userled service means that businesses no longer need a vast team of content designers, marketers, or web developers. Instead, product-led marketing is put into the hands of the average business owner, and Userled’s no-code approach means tailored marketing campaigns are accessible to all skill levels.
Our judges were impressed by the company’s clever product offerings, including the ability to create a personalised account-based marketing (ABM) landing page in mere seconds.
It also released the deepest LinkedIn integration for ABM to date – customers can create hundreds of LinkedIn one-to-one ads automatically, and far cheaper than with traditional ads.
Last year, Userled raised £4m in pre-seed funding, and it’s now trusted by an impressive list of customers, including Labelbox, Entrust, and Teamed.
Today, the average stack for marketing teams has between 10 and 20 different tools. With Userled, teams have one source of truth and point of action. True to its name, the company is solving one of the most pressing pain points for businesses: making personalised, product-led marketing easy, efficient, and accessible for everyone.
View the full Startups 100 Index for 2026
1. Omnea
2. HIVED
3. MAGIC AI
4. OXCCU
5. Lightyear
6. Neuranics
7. Hormona
8. Burbank
9. Better Dairy
10. Lenkie Technologies
11. Userled
12. Hoxton Farms
13. Rensair
14. PulpaTronics
15. TradeKart
16. 32Co
17. Carmoola
18. cheqd
19. Currence
20. Adamo Foods
21. Bold Bean Co
22. Beams Renovation
23. Pan Galactic
24. Capi Money
25. Spotted Zebra
26. ANTHROTEK
27. Unravel
28. Perci Health
29. Untap Health
30. Hair Syrup
31. Connect Earth
32. spacebands
33. Unfabled
34. Lightning Reach
35. STOCKED
36. Embeddable
37. XR Therapeutics
38. Literal Labs
39. Scooch
40. Openr
41. Fibe Limited
42. Inicio AI
43. Peachies
44. Better Nature
45. Ctrl Alt
46. Resting Reef
47. Nila
48. ROXFIT
49. Finmile
50. NavLive
51. Volunteero
52. Inntelo AI
53. Zonova
54. A&B Smart Materials
55. Ethicronics
56. Treeapp
57. kennek
58. Soil Benchmark
59. Vox Aeris
60. Asan Cup
61. Nuuri
62. Mindstone
63. MYNDUP
64. Enbiosis Biotechnology
65. JUX Food
66. Danu Robotics
67. Wylde Market
68. Air Aware Labs
69. Mimicrete Ltd
70. ALYVE
71. Happl
72. Living Things
73. Grub Club Pets
74. Mealia
75. PetProov
76. Lylo Products
77. Chest
78. ZIM Connections
79. Uptime Labs
80. Teal
81. Zero Fintech
82. Micro Thermal Energy
83. Kanjo
84. Merlin Cloud
85. My Skin Feels
86. Eleria
87. Cashblack
88. RevvedUp
89. Cosysense
90. SuperFi
91. Loom
92. Legacy Compass
93. Meshed
94. SWURF
95. Main Squeeze
96. Sampl Technologies
97. Over the Moo
98. Pioneering People
99. Bikebook
100. Recondition
