70. ALYVE According to ALYVE’s founders, the one-size-fits-all model for vitamins isn’t working. Personalised offerings are the future. Written by Helena Young Sponsored by Sage Published on January 12, 2026 About the Startups 100 Now in its 18th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants. See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2026 Startups 100 index. Founders: Sam and Justin PriceYear founded: 2020Website: alyvewellness.comALYVE founders Sam and Justin Price admit that the journey to bring their personalised vitamin brand to life has been fraught with problems.“Being a first-time founder in health and wellness, our biggest challenge was starting with nothing but a problem to solve, a lack of funding, and a slightly delusional belief it could work. Every mistake cost us time and money we didn’t really have,” they share.The venture was born out of London-based Sam’s frustration when he was looking for a non-medicalised route to help him with an ADHD diagnosis in his early twenties.“I found myself wandering endless health store aisles, confused and overwhelmed,” he shares. “I needed something I could trust that would work for me. Something affordable and effective, yet tailored to what I needed”.What he arrived at was ALYVE. The startup provides therapeutic dosages of a wide range of ingredients, chosen specifically for the customer. Shoppers simply fill out an online quiz and then pick their plan. There is also the option to send off for a blood test, which tests vitamins, hormones, stress, thyroid, or liver functionality. Secure results are delivered within 48 hours.The business has now secured a once in a lifetime partnership with a major high street health and beauty chain. It is the first ever nutrition brand to host a personalised product and quiz on the retailer’s platform, and it will be accessible to millions.It’s all hush-hush for now, but the team has also been in talks with one of the world’s biggest vitamin brands. They say it was incredible, if surreal, to be approached.Customers can also get access to ALYVE’s AI Nutritionist tool as well, which can give instant real-time advice “whether it be a tailored dietary recipe or optimising your daily routine,” the team explains. These reasons combined are why the five-year-old company has climbed significantly in our rankings from last year, when it featured in #95th place.The founders say that their ultimate aim has been to “demystify the nutrition industry’s smoke and mirrors” and “democratise personalised nutrition to each individual”; in doing so replacing an outdated, one-size-fits-all multivitamin model with something that changes lives.View the full Startups 100 Index for 20261. Omnea2. HIVED3. MAGIC AI4. OXCCU5. Lightyear6. Neuranics 7. Hormona8. Burbank9. Better Dairy 10. Lenkie Technologies11. Userled12. Hoxton Farms13. Rensair14. PulpaTronics15. TradeKart16. 32Co17. Carmoola18. cheqd19. Sightline Analytics20. Adamo Foods21. Bold Bean Co22. Beams Renovation 23. Pan Galactic24. Capi Money25. Spotted Zebra26. ANTHROTEK 27. Unravel28. Perci Health29. Untap Health30. Hair Syrup31. Connect Earth 32. spacebands 33. Unfabled34. Lightning Reach35. STOCKED36. Embeddable37. XR Therapeutics38. Literal Labs39. Scooch40. Openr41. Fibe Limited42. Inicio AI43. Peachies44. Better Nature 45. Ctrl Alt46. Resting Reef47. Nila48. ROXFIT49. Finmile50. NavLive51. Volunteero52. Inntelo AI53. Zonova54. A&B Smart Materials55. Ethicronics56. Treeapp57. kennek58. Soil Benchmark59. Vox Aeris60. Asan Cup61. Nuuri62. Mindstone63. MYNDUP64. Enbiosis Biotechnology65. JUX Food66. Danu Robotics67. Wylde Market68. Air Aware Labs69. Mimicrete Ltd70. ALYVE71. Happl72. Living Things73. Grub Club Pets74. Mealia75. PetProov76. Lylo Products77. Chest78. ZIM Connections79. Uptime Labs80. Teal81. Zero Fintech82. Micro Thermal Energy 83. Kanjo 84. Merlin Cloud85. My Skin Feels86. Eleria87. Cashblack88. RevvedUp89. Cosysense90. SuperFi91. Loom92. Legacy Compass93. Meshed94. SWURF95. Main Squeeze96. Sampl Technologies97. Over the Moo98. Pioneering People99. Bikebook100. Recondition Share this post facebook twitter linkedin Tags 2026 Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses. Sponsored by: Sage Startups 100 Index Sponsor 2026 Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid-Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.