Scooch is a pet wellness platform, offering owners personalised advice, vet-approved products, and tools to keep furry friends feeling their best.
See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2026 Startups 100 index.
Founder: Baris Ozaydinli
Year founded: 2021
Website:scooch.pet
Pets can’t tell us when something’s wrong, meaning millions of owners are left guessing what their furry friends need. Plus, among so many products, contradictory advice, and costly vet visits, actually finding the answers is much harder than it needs to be.
Scooch founder Baris Ozaydinli experienced this first-hand when his dog struggled with recurring health issues. With a career in human wellness behind him, he soon spotted a gap in the market – personalised nutrition and preventative care for pets.
It was at that moment when Scooch came to life – a subscription-based platform offering AI-powered animal healthcare through personalised health checks and care plans, and access to qualified vets for help and support.
It also offers vet-formulated supplements, food, and treats to help with common issues like anxiety, itching, joint health, and anal gland problems.
Breaking into a market already dominated by long-running pet food brands meant it was difficult for Scooch to gain credibility and trust. But by teaming up with institutions like Founders Factory and the University of Surrey, investing in research and development (R&D), and developing vet-approved products, the company was able to set itself apart, and successfully developed a platform pet owners could truly rely on.
Now, Scooch has a lot to wag its tail about (not least climbing from 55th to 39th place in our Index this year). After winning the AI Startup of the Year UK & London Award in 2024, the brand was also featured across signage at 500 bus stops across London.
The awards, says Ozaydinli, “validated Scooch not only as a pet brand but as a technology company transforming pet health.”
Award wins validated Scooch not only as a pet brand but as a technology company transforming pet health.
Since then Ozaydinli has also been selected as a finalist for Entrepreneur of the Year at the Great British Entrepreneurship Awards, and Scooch was a finalist for the Best EIS Investee Company at the 2025 EISA (Enterprise Investment Scheme Association) Awards.
Scooch aims to be the go-to support system for pet parents – mixing science, tech, and genuine care that makes a real impact on pet wellbeing, while helping to cut down on avoidable health problems.
View the full Startups 100 Index for 2026
1. Omnea
2. HIVED
3. MAGIC AI
4. OXCCU
5. Lightyear
6. Neuranics
7. Hormona
8. Burbank
9. Better Dairy
10. Lenkie Technologies
11. Userled
12. Hoxton Farms
13. Rensair
14. PulpaTronics
15. TradeKart
16. 32Co
17. Carmoola
18. cheqd
19. Currence
20. Adamo Foods
21. Bold Bean Co
22. Beams Renovation
23. Pan Galactic
24. Capi Money
25. Spotted Zebra
26. ANTHROTEK
27. Unravel
28. Perci Health
29. Untap Health
30. Hair Syrup
31. Connect Earth
32. spacebands
33. Unfabled
34. Lightning Reach
35. STOCKED
36. Embeddable
37. XR Therapeutics
38. Literal Labs
39. Scooch
40. Openr
41. Fibe Limited
42. Inicio AI
43. Peachies
44. Better Nature
45. Ctrl Alt
46. Resting Reef
47. Nila
48. ROXFIT
49. Finmile
50. NavLive
51. Volunteero
52. Inntelo AI
53. Zonova
54. A&B Smart Materials
55. Ethicronics
56. Treeapp
57. kennek
58. Soil Benchmark
59. Vox Aeris
60. Asan Cup
61. Nuuri
62. Mindstone
63. MYNDUP
64. Enbiosis Biotechnology
65. JUX Food
66. Danu Robotics
67. Wylde Market
68. Air Aware Labs
69. Mimicrete Ltd
70. ALYVE
71. Happl
72. Living Things
73. Grub Club Pets
74. Mealia
75. PetProov
76. Lylo Products
77. Chest
78. ZIM Connections
79. Uptime Labs
80. Teal
81. Zero Fintech
82. Micro Thermal Energy
83. Kanjo
84. Merlin Cloud
85. My Skin Feels
86. Eleria
87. Cashblack
88. RevvedUp
89. Cosysense
90. SuperFi
91. Loom
92. Legacy Compass
93. Meshed
94. SWURF
95. Main Squeeze
96. Sampl Technologies
97. Over the Moo
98. Pioneering People
99. Bikebook
100. Recondition
