50. Flavers

There’s nothing like the taste of home. Flavers has cooked up an online marketplace for home-cooked meals, delivered direct to doorsteps.

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Founder: Shabbir Mookhtiar and Dinesh Patil
Year founded: 2020
Website: flavers.uk

Nowadays, hopping on Deliveroo or UberEats tends to be a rite of passage for anyone who is either too lazy or too busy to cook. Whether a Chinese takeaway or a basic pizza, it’s easy enough to find cheap delicious eats that can be delivered to your door.

The problem? There’s no guarantee that those cheap and delicious eats have any trace of the cuisine they’re trying to replicate. As a Mexican living in London, I can personally attest to the fact that I would rather eat a homemade plate of enchiladas than visit a certain burrito chain.

Flavers is a new food marketplace that connects foodies on the hunt for authentic cuisine, with the convenience of home delivery. Rather than a greasy box of questionable quality, Flaver connoisseurs can enjoy home-cooked delights from a diverse community of cooks (so even the most discerning of mates won’t be able to tell you’ve ordered in).

Flavers is a new marketplace that connects foodies on the hunt for authentic cuisine, with the convenience of home delivery.

Importantly, the startup also offers an early platform to wannabe chefs so they can access the digital tools, training, and registration (including health certificates) they need to match their culinary passions with hungry stomachs.

Smart membership tiers also allow more ambitious merchants to take their budding business beyond the kitchen table. By paying £299 for the Platinum tier, chefs will also get boosted marketing and a professional photoshoot to showcase their creations in the most mouth-watering light.

With a diverse selection of 500 dishes and 15 world cuisines, Flavers has already been perfecting its recipe for success since its launch. Its crowdfunding campaign on Crowdcube amassed a grand total of £990,000.

The startup also offers an early platform to wannabe chefs so they can access the digital tools they need to match their culinary passions with hungry stomachs.

It has also established key strategic partnerships with industry leaders like Uber, Parcelforce, DHL, and top 10 Startups 100 winner, Packfleet. These collaborations have enabled Flavers to provide efficient and reliable delivery solutions, including same-day delivery.

By empowering chefs to reach a wider audience outside their dining room, Flavers wants to create restaurants that are unbound to a rented kitchen. Adding more dishes to its menus, it says it will work towards becoming the leading marketplace for home-cooked food, globally. Now that sounds like a recipe for success in 2024.

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