5. Peppy

Written By
Updated on 5th January, 2024

Peppy is a digital healthcare platform that is transforming business benefits by supporting employees through underserved health challenges.

profile photo of the Peppy cofounders

Founders: Dr. Mridula Pore, Evan Harris, and Max Landry
Year founded: 2018
Website: peppy.health

For decades, employers have offered healthcare benefits for the ‘safer’ areas of staff wellbeing. But, beyond dental treatment and the occasional optician’s appointment, UK employers have felt less sure of how to help employees with more sensitive health journeys.

Back in 2018, when Peppy Health was founded, these subjects were even deeper in the shadows. However, thanks largely to Peppy’s tireless campaigning, the digital healthcare platform has sparked a revolution, serving to destigmatise the natural life stages that were previously taboo topics.

Beginning with pregnancy and new parenthood, the company has become steadily louder in how it stands up for employee health needs. Starting tough conversations about terms like menstrual cycles and ovulation, Peppy has taken words that were previously whispered about and brought them into the mainstream.

According to Peppy, the last few years have been a turning point. All those hours spent in predominantly male boardrooms have paid off, as progressive early-adopters inspire others to follow suit to get others more familiar with bodily changes.

Now, whether a staff member is trying to start a family, becoming a parent, or going through menopause, employers connect them to Peppy, where they’ll receive trusted educational content delivered by real, human experts over chat, live events, and one-to-one consultations.

Peppy has seen 10x growth since its Series A investment in July 2021 and is now trusted by over 250 enterprise businesses, including investment banks, top-tier law firms, pharmaceutical companies, and major global media groups.

Featuring in the Startups 100 for the second time in a row, Peppy’s return comes fresh off the back of securing £37.1m in Series B investment early last year. The founders say they will use it to fund their US expansion – but it hasn’t lost sight of its company mission.

As one of only a handful of UK venture capital-backed startups to become B Corp certified, Peppy is also setting new standards for what the modern workplace should look like for employers: inclusive, caring, and employee-focused.

“Over the last few years we’ve seen employers wake up to the vital importance of personalised care,” says the team. “They know that it’s a non-negotiable factor in attracting, engaging, and retaining the best colleagues – particularly women.”

Like its brand name suggests, Peppy has previously been the cheerleader for more diverse and equitable employee benefits. Now, it’s set to become the star player as it strives to establish itself as the world’s largest, most trusted healthcare company.

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Written By

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon’s boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That’s one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

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