Just Started – Farren Morgan: The Tactical Athlete

With six years of military experience, Farren Morgan founded his startup as a way to help ordinary people train to become serving officers and soldiers.

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Name of founder: Farren Morgan
Age of the founder: 35
Location: London
Date launched: 31 August 2021
Number of employees: 1


What does your business do?

I operate an online coaching business and engineer Tactical Training Programmes, built from numerous years of experience of Athlete Training and over 6 years of military experience. ​I deliver these programmes to strengthen, educate, and establish Tactical Athletes globally.

Where did the idea for your business come from?

I’m currently a serving solider in the British Army, operating as a Physical Training Instructor (PTI) for the Coldstream Guards in Westminster, London. I am also a member of the Guards Parachute Platoon, serving two years with three paratroopers after passing P Company (a training and selection organisation of the British Armed Forces) in 2016. This has earned me the right to wear the famous maroon beret and British Military Jump Wings.

These programmes are not easy, but anyone can do it! I would like to share my enthusiasm for strength and conditioning, combined with military training and knowledge, to help anyone become a Tactical Athlete.

How did you know there was a market for it?

I knew there was a market as, alongside being a serving soldier and section commander/PTI for the Coldstream guards in London, I also have a good following on social media. I was constantly being asked to make programmes to help people join the Army, the Navy, or the RAF, as well as Police and Fire services.

What were you doing before launching your business?

I was being a serving solder and a fitness coach

Have you always dreamed of starting a business?

Yes, I've always dreamed of helping people worldwide and doing something I love daily.

How did you finance your business?

I started the business on next to nothing. I'm entirely self-funded.

Explain your business model and how you make money.

I make money through selling my tactical training eBooks, that help people join the uniformed services, and through my online coaching subscription model. The subscription model is delivered through a mobile app and delivers users five sessions per week.

What are the main challenges you have faced? And how did you overcome them?

Being a serving soldier, I am sometimes away on operations so I need to make sure my administration is at a high standard to ensure my clients get the best experience.

What has your experience been of starting a business during a pandemic?

I've had a very positive experience of starting a business through lockdown. Most of my eBooks were made at the start of lockdown and required minimal equipment so people could complete them even when the gyms were closed. Also, a lot more people were active on social media so it was great to start my brand.

Describe your first breakthrough.

My first eBook, the 8-week tactical training programme, was a huge success. As soon as I started getting the feedback for the eBook, I knew I was doing the right thing and on the right track. I've now got around 500 men and women into the British army through that one eBook alone!

What advice would you give to other aspiring business owners?

Believe in yourself. Life is too short to think, in 10 years, “what if?’

What is one resolution you have for your business this year?

I would like to double the number of users joining the Army and Navy over the next 12 months.

How do you see your business developing in the next three years?

In the next 3-5 years, I would like develop a tactical athlete gym. That way, people can come and train at a specialist facility for the uniformed services.

If you're a business owner with a startup that's less than six months old, apply now to feature as one of our Just Started business profiles.

Helena is from Yorkshire and joined Startups in 2021 from a background in B2B communications. She has previously written for a popular fintech startup covering everything from money-saving tips to cultural reviews.

She is particularly interested in project management software and the films of Peter Jackson.

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