Making Tax Digital deadlines: the full timeline for sole traders and landlords

April 6th will mark the beginning of MTD for ITSA, but there are other key dates sole traders and landlords need to keep in their calendars.

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If you’re a sole trader or landlord whose annual turnover was over £50,000 for the tax year 2024/2025, it’s time to get ready for Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) on April 6th. This marks the start of MTD for ITSA, but there are other key dates that you need to add to your tax calendars.

It can feel confusing as there’s a few different milestones to know about it, but don’t worry. For those who are about to join the new system, we’ve provided this clear schedule of what will be happening and when.

We’ll also be taking you through everything you need to do before April 6th this year, including how to sign up to MTD for ITSA, how to keep digital records, and why you’ll be making life much easier for yourself by signing up to one of the best accounting software platforms for small business owners.

Download our guide on Making Tax Digital

On April 6, Making Tax Digital for Income Tax will begin for the first wave of sole traders and landlords. Don’t panic, though: our stress-free guide to MTD covers everything from digital record keeping to deadlines.

💡Key takeaways

  • Sole traders and landlords with a qualifying income of over £50,000 must be ready to begin MTD for ITSA starting April 6, 2026.
  • You will need to start using HMRC-approved software to store digital records of all business income and expenses. 
  • The mandatory income threshold will lower to £30,000 in April 2027 and £20,000 in 2028.
  • Submit four quarterly summaries of your tax position directly to HMRC via your software, followed by a final end-of-year declaration.
  • Follow the “digital links” rule by ensuring all data moves electronically between software without manual copying or pasting.
  • You need to report income sources separately if you receive earnings from both self-employment and property.

What is the current timeline for Making Tax Digital?

Making Tax Digital was originally introduced in 2019 for VAT-registered businesses, but as of April 6th this year it will now include sole traders and landlords whose qualifying income is over £50,000.

Making Tax Digital is a government scheme that was introduced in an attempt to modernise how business tax is recorded and paid in the UK. The intent is to move to a digitised system that relies on a more real-time approach, as opposed to one big end-of-year tax return.

This was partly so HMRC could close the “tax gap” (the amount that is owed to them vs. what is actually collected in the tax year), but it’s also beneficial for business owners: it gives you a clearer understanding of your financials and can help minimise errors.

At this stage, all VAT-registered businesses will have already been brought onto the Making Tax Digital system, but very soon, sole traders and landlords will be included:

  • This begins on April 6th 2026 with all sole traders and landlords with qualifying income over £50,000 (for the 2024 to 2025 tax year)
  • The threshold will drop to £30,000 (for the 2025 to 2026 tax year) in April 6th 2027
  • The threshold will drop again to £20,000 (2026 to 2027 tax year) in 2028

MTD: What do I need to do before April 6th?

There’s three main targets to hit before April 6th rolls around: signing up for MTD for ITSA with HMRC, setting yourself up with compliant software, and beginning to keep digital records.

1. Sign up for MTD for ITSA

This might sound like an obvious one, but it’s easily missed, as HMRC does not auto-enroll you in MTD for ITSA: you need to sign up via gov.uk. It’s different to MTD for VAT, as those businesses are automatically enrolled by HMRC.

You’ll need to login using your ID and password for Self Assessment. You may also be asked to confirm your identity, and during the sign up process you will be asked for:

  • Your business start date or the date you started receiving property income (within the last two tax years)
  • Confirmation of the tax year you will begin using MTD for ITSA
  • You business name (sole traders only)
  • Your business address (sole traders only)
  • The trade of your business (sole traders only)

Just don’t leave signing up until the last minute! Make sure you’ve allowed yourself plenty of time to sign up for MTD before the deadline.

2. Choose your software

One of the key aspects of MTD is that you need to be able to digitally store records and also submit updates directly using approved HMRC-approved software.

Now, there’s a couple of different options for using compliant software, and technically you don’t need full cloud accounting software to be MTD-ready, but our recommendation is to use the best accounting software for the self-employed.

You can choose to continue using older, outdated software, but in addition to this, you must have software that’s capable of storing digital records as well as submitting reports to HMRC. This means you’ll have to chain your different software options together using ‘bridging software’.

What is 'bridging software'?

‘Bridging software’ connects your old software (like a spreadsheet for example) to HMRC, making it MTD-compliant. However, while we understand it’s tempting to want to keep your old system, this really isn’t the best way of doing things. It’s fiddlier and less comprehensive than just using full accounting software.

Having an MTD-compliant, end-to-end, software solution like a cloud accounting software will make your life much easier. Everything can be done from one platform. You’ll also get access to tools and features that will make your bookkeeping much smoother, like receipt capture tools and AI-productivity assistants (depending on your plan).

You can find a comparison table of our top recommendations for MTD-ready accounting software below, including the big three (Xero, QuickBooks, and Sage):

3. Start keeping digital records

This is a central tenet of MTD: you need to record and store digital copies of all your income and expenses. You are required to keep digital records of:

  • Income (from self-employment): including your sales, takings, and any fees.
  • Expenses (from self-employment): such as travel costs, cost of stock, office costs, and financial costs.
  • Income from property: like rent, premiums for the grant of a lease, reverse premiums, and inducements.
  • Property expenses: including rent, repair costs, maintenance, and other services.

When adding these to your records, you will need to always include:

  • Amount
  • Date income was received (or the date when expenses were incurred)
  • Category (this depend on the type of business you run, and will be the same as the one’s used for Self Assessment)
What is the 'digital links' rule?

This is a rule set forth by HMRC, stating that once information has been entered into your MTD-compliant software, it must not be moved again manually. That means it can’t be copied and pasted, cut and pasted, or manually re-typed from one software to another. Everything must move electronically.

This is a crucial rule for MTD, so it’s important to understand. There has to be digital audit trail that HMRC can follow, to understand how the data moved.

HMRC accepts the following as digital links:

  • Linked cells in a spreadsheet
  • Using a flash drive or memory stick, which is then handed to another person to upload to HMRC-approved software
  • XML, CSV import and export, and downloading or uploading files
  • APL transfer

Now that you know what you need to do before the April 6th deadline, let’s take a closer look at the MTD timeline. These are the milestones you need to be ready for in the tax year, and will be just as crucial to learn as the accounting reference date.

MTD milestones in the first year

For your first year as part of MTD for ITSA, there will be four quarterly updates to hit, and then your end-of-year assessment. You can use our handy infographic below to quickly check the key milestones.

Now let’s break down exactly when the key dates will be happening, and what you need to do:

April 6th 2026: MTD begins

This is the start of MTD for all sole traders and landlords over the £50,000 threshold: by this time you should be signed up to the scheme, and be keeping digital records using HMRC-approved software.

August 7th 2026: send the first quarterly update

This will be the deadline for sending your first quarterly update, covering April 6 2026 to July 5 2026. Ideally, most of the work will be done through compliant software (another reason why it’s better to use full cloud accounting software as opposed to trying to patch together spreadsheets with bridging software).

Remember to include the required details of all your income and expenses. 

One thing to note: there was some concern amongst taxpayers when this scheme was introduced that each quarterly update would be equivalent to a Self Assessment tax return. Thankfully, this is definitely not the case. These are merely summaries of your tax position, and will be relatively simple to submit.

November 7th 2026: second quarterly update

Each update will be three months apart, so November 7th will be the deadline for the second quarterly update. Because the updates are cumulative, this second one will cover April 6 2026 to October 5 2026.

By the second update, you should have a firmer idea of what’s involved in the process. You might start to see the benefits as well, like have a real-time look at your finances, and predicted summary of your tax bill (preventing some nasty surprises in January).

31st January 2027: Self Assessment for 2025 to 2026 tax year

This is a deadline that should already be in your calendar, even without getting to grips with MTD. This will be the standard deadline for filing your Self Assessment tax return.

7th February 2027: send the third quarterly update

Time for number three out of four of your quarterly updates for the tax year: covering April 6 2026 to January 5 2027. By now you should be getting into the swing of MTD for Income Tax, and seeing some of the other benefits emerge: by keeping a digital record of all your transactions there won’t be anymore scrabbling around for lost scraps of paper.

7th May 2027 : send fourth quarterly update

The fourth and final quarterly update for the tax year is due on the 7th May 2027, covering April 6 2026 to April 5 2027. At this point, you’ll have successfully submitted all your updates for the tax year.

31st January 2028: submit your 2026/27 tax return via your MTD software

While the standard year-end Self Assessment is being scrapped, you still need to submit your tax return. But as you’ve been submitting your quarterly updates throughout the year, the bulk of the work is already done.

At this stage, all that’s left to do is finalise your position, and make any last adjustments if something doesn’t add up. You’ll also need to include any other taxable income you might have received like:

  • Interest
  • Dividends
  • Capital gains tax

After this, all that’s left to do is pay your tax bill, and that’s your MTD obligations for the year sorted!

Limited companies, and partnerships

Limited companies are not required to use MTD for ITSA, however, if you’re registered for VAT you will need to use MTD for VAT.

As for Partnerships, HMRC has confirmed that at some point in the future they will be moved on to MTD for ITSA. There’s no set deadline for this though, and for now they will carry on using standard Self Assessment.

Start dates for the next wave of MTD

HMRC plans to lower the threshold for MTD for ITSA with each passing year. So far, the plan for the next waves of MTD will be:

April 6 2027: £30,000

If you’re a sole trader or landlord whose turnover exceeds £30,000, you will be due to start MTD for ITSA from April 6 2027.

April 6 2028: £20,000

The threshold will then be lowered again in 2028, so any sole traders or landlords with a qualifying income over £20,000 will then start MTD for ITSA in April of that year.

If this applies to you, you’ll follow the exact same reporting timeline we’ve detailed above, just pushed back to your subsequent start year.

What if I’m a sole trader with a very small turnover, will MTD still apply to me?

As of yet, HMRC has announced no further plans to lower the threshold under £20,000 for MTD for ITSA. So those who only have a tiny turnover (£15k from your side hustle, let’s say), won’t have to worry about MTD for ITSA just yet.

However, HMRC does remain committed to digitising tax in the UK, so it’s not out of the question that the threshold will be lowered again. It’s understandable that small turnover businesses might be worried about this, but once they adapt to the new system they may find it beneficial.

Is there a timeline for MTD for partnerships?

As of yet, HMRC has confirmed no plans for introducing MTD for partnerships. However, do keep in mind that if your business’s turnover is above the £90,000 VAT threshold, you will automatically be enrolled in MTD for VAT.

Is there still a plan to introduce MTD for Corporation Tax?

No. In 2025, the government announced they were scrapping plans for MTD for Corporation Tax. However, considering HMRC’s commitment to digitising tax in the UK, there is still the possibility that the way corporation tax is paid in the UK may be revised.

What happens if I miss the MTD deadlines?

HMRC has introduced a new penalty system for Making Tax Digital for Income Tax, but the good news is, it’s taking a softer approach in the first year.

The system works likes this: if you submit a filing after the deadline, you’ll accrue a penalty point. For those who are submitting quarterly updates (this will cover the vast majority of MTD for ITSA users), then the threshold you need to hit to actually get a fine is four points. 

This means that if you miss four deadlines, you’re going to get hit with a £200 fine. It’s similar to how you get points on a driving license.

Easement for the first year

HMRC has shown some leeway for the initial users of MTD for ITSA those joining the scheme in April 2026 –  and you won’t get penalty points for a late quarterly submission in the first year.

In addition to this, the standard 15 day window for late payment penalties has been extended to 30 days.

Just keep in mind: you still need to submit all four quarterly updates in order to submit your end of year tax return. So make sure you keep on top of your quarterly updates. It also doesn’t apply to your end of year tax return for 2026/2027.

The easement on penalties is designed to take the pressure off business owners, but you should still aim to be submitting before the deadline. However, this softer approach doesn’t apply to your end-of-year declaration, or to late payments of your actual tax bill. So don’t get caught out by this.

Our top tips for successful MTD timeline

These are the Startups top tips for a smooth MTD transition:

Get set up in plenty of time

If you’re making the transition from standard spreadsheets to full cloud accounting software, make sure you’ve left yourself a healthy amount of runway. These platforms are intuitive, but they’re still complex tools in many ways.

Ensure you’ve left enough time to get to grips with your software before you need to start sending updates.

Choose a software that suits your needs

One of the best things you can do to be prepared for the HMRC deadlines is to get yourself set up with the best accounting software. Any of the industry big three Xero, Sage, and QuickBooks – would make a good choice. 

Having a bookkeeping software that can fully handle your needs, and offer helpful tools like bank reconciliation and receipt capture, will make your life much easier.

Can I continue using spreadsheets?

Well, the answer is yes and no: just spreadsheets on their own are no longer viable. HMRC requires you to have software that can keep digital records and you’ll also need to be able to submit updates directly to them. Spreadsheets can’t submit updates directly to HMRC, so if you’re determined to keep using them, you’ll need to use ‘bridging software’.

However, we’d advise that ‘bridging software’ isn’t an ideal solution. While it can be a simple solution, manual entry can leave more space for error. Plus, there’s no guarantee HMRC won’t amend the rules further down the line. So the time spent learning how to use full accounting software will be well worth your while.

Work with an accountant

If you’re feeling confused about any stage of the MTD process, or have some niche tax questions relating to your situation, it’s always worth seeking out an accountant to get professional advice. Remember, accounting software is just a tool an actual accounting professional provides the expertise. 

Major mistakes to avoid

From using non-HMRC compliant software to misunderstanding the digital links rule, there’s a few points that can trip you up with MTD. Here are some of the biggest errors to avoid before tax time:

Relying on free software

It’s completely understandable that you’d want to keep your overheads as lean as possible, but just bear in mind that free software can have some frustrating limitations. For example, free software options often have a cap on invoices, which is typically quite restrictive.

You’ll also be missing out on the helpful features included with paid-for plans, like document capture technology. AI-powered tools that can create more efficient workflows are also usually reserved for paid plans, too.

When thinking about free accounting software plans, just weigh up the money saved against the potential headaches you could resolve by choosing a premium plan.

Using the wrong software

We’ve said it before, but it’s well worth saying again: you need to make sure your chosen software is HMRC-approved. If you get to the April deadline only to find out your accounting software isn’t MTD-ready, this could land you in some hot water.

To avoid potential fines, and the mad scramble to get set up on approved-software, you should ensure you’ve used the HMRC software tool to triple-check your software is MTD-approved.

You need to report income separately

This doesn’t apply to everyone, but it’s a technical point that can be easily missed: you need to report all your income sources separately. This means that if you’re receiving income from a property you own, but you also have a side-hustle, you can’t submit your total income in one report.

You need to submit separate quarterly reports, one for your property income, and one for your sole trader income. The same also applied if you run multiple businesses. These will all need to be submitted as separate reports to HMRC.

You don’t have a business bank account

If all your business transactions are going into your personal bank account, this will be nightmare when it comes to reporting your tax. This is because bank feed tools in your accounting software automatically pull through your bank transactions to your platform.

This saves you a huge amount of admin, unless it’s also pulling through personal transactions. Then you’ll need to go in and untangle it all. So make sure you have a dedicated business bank account to make life easier.

Can I get an exemption from Making Tax Digital?

While exemptions are granted by HMRC, these are usually under highly specific circumstances relating to age, disability, or religious beliefs preventing you from accessing the necessary technology.

HMRC might also consider an exemption based on geographic location, if, for example, where you’re based makes it too difficult for you to access the correct software. Just bear in mind, they don’t offer exemptions based on reasons like:

  • You prefer the old system and want to keep using it
  • You find accounting software too complicated to use

All requests are judged on a case-by-case basis, and you can apply for exemption through HMRC directly. Just be certain you meet suitable requirements, because if you don’t, you’ll need to start getting ready now.

Summary: what do to do before the deadline

In order to be ready to meet the current MTD for ITSA deadlines, you need to be set up with HMRC-approved software, be keeping digital records, and are ready to directly submit your four quarterly updates throughout the tax year.

Just so long as you have the key dates marked in your calendar, you can’t go too far wrong:

  • April 6th 2026: MTD for ITSA start date for sole traders and landlords with qualifying income over £50,000
  • April 6th 2027: the threshold drops to qualifying income over £30,000
  • April 2028: the threshold drops to qualifying income over £20,000

Just remember, the new, real-time system is designed to make things easier for business owners, not harder. If you are feeling stressed still, don’t worry, just use the Startups 90-day MTD readiness checklist, to get yourself prepared for the big deadline.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Statutory sick pay reforms set to impact SME budgets and productivity

All UK employees will be entitled to statutory sick pay (SSP) from day one — leaving small businesses to face potential cost and productivity challenges.

From April 2026, the UK Government will be enforcing reforms for statutory sick pay (SSP) under the new Employment Rights Act.

Under this law, employees will be given day-one rights to receive sick pay. The original three-day waiting period will be scrapped, allowing employees to get SSP from their first day of illness.

The new reforms will also remove the Lower Earnings Limit (LEL), meaning all employees will be eligible to receive payment regardless of income.

While this comes as good news for workers, this leaves businesses — particularly smaller firms — facing challenges in managing staff absences, additional costs, and general productivity.

As SSP becomes more accessible, SMEs will need to adapt their policies and practices to ensure they can continue to operate smoothly while still supporting their workforce.

The UK faces record-level of short-term absences

UK workforces have faced a drastic rise in short-term sickness absences over the last year.

Absence levels reached a record high of 9.4 days in 2025. Short-term absences in particular continue to be a pain point for businesses, as 37% of HR professionals say that high levels of short-term and frequent absence is their primary challenge when it comes to managing sickness. 

And business productivity is suffering as a result, especially for smaller businesses with a tighter budget. According to Unum, UK SMEs have lost £29bn annually due to sickness-related productivity losses, and there are calls for Government support and investment in employee health.

Mark Till, Chief Executive Officer at Unum said: “Now is the time to act and act and unlock greater investments into employee wellbeing.

“UK SMEs are under pressure: sickness absences are at their highest in 15 years, productivity is flatlining and budgets are tighter than ever. With the right policy framework, SMEs can unlock productivity and growth through better wellbeing investment.”

How will day-one SSP rights affect businesses?

The Government’s reforms for SSP rights are expected to start on 6 April 2026. As part of these reforms, SSP will be available to all workers from day one, rather than after three days.  Those off sick on low wages will also either receive 80% of their average weekly earnings or the £118.75 per week rate for SSP (whichever is lower).

However, for small businesses already struggling to manage staff absence, these changes could place more financial and administrative pressure on operations. As well as increased payroll costs, managers may have to spend more time processing SSP claims, monitoring absences, and adjusting work schedules to cover absent staff.

Unsurprisingly, many employers are concerned about these impacts, as a survey by Peninsula reveals that 42% of firms believe changes to the SSP will have a negative impact on their business. 

“Under the new rules, even brief periods of sickness that currently attract little or no SSP will become payable,” Tracey Burke, senior HR consultant at WorkNest told Personnel Today.

“For part-time and lower-paid employees, SSP could cover a much larger proportion of their usual earnings, reducing the financial impact of taking time off sick. Therefore, the risk of higher absence rates cannot be ignored.”

How can SMEs stay on top of managing absences?

With SSP becoming payable from day one, SMEs should be proactive in managing short-term absences. 

For example, promoting a healthy workplace — such as encouraging breaks and wellbeing initiatives like mental health support through an Employee Assistance Programme can help reduce the likelihood of sickness in the first place.

Additionally, clear and transparent sickness policies are a must. Employees should know how to report absences, what evidence is required, and how SSP interacts with other company benefits. This will help prevent confusion and ensure absences are legitimate and properly documented.

Flexibility can also go a long way, such as offering remote work, flexible working arrangements, or phased returns after illness. Monitoring absence patterns and addressing any recurring issues early on (such as through meetings or additional support) can help stop short-term problems from becoming long-term disruptions.

As for managing productivity, maintaining employee engagement, training staff to cover different roles, and using easy-to-manage absence tracking tools can help your business keep on top of important work even when people are off sick.

When put together, these actions can help better prepare SMEs to handle new SSP rules without major disruption or added stress to business operations.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Urban Outfitters and Dreams face backlash over gig worker hiring and pay

Urban Outfitters and Dreams are facing criticism for hiring staff through gig economy apps — raising concerns over pay and compliance with new employment law.

Major retailers Urban Outfitters and Dreams have come under fire for allegedly hiring through gig economy apps, raising concerns that some workers may be earning less than the National Minimum Wage.

As a result, the Trades Union Congress (TUC) has called on the UK Government to fast-track reforms to better protect gig economy workers and close loopholes that allow employers to avoid basic employment rights.

Platforms such as Temper allow businesses to hire short-term temporary staff, but critics say the system can leave workers vulnerable to delayed payments and fees that may reduce wages below the legal limits.

With millions of people now relying on gig work as their main source of income and the introduction of the Employment Rights Act, it begs the question whether smaller firms can truly benefit from gig economy apps, or if they’re just a legal headache waiting to happen.

Companies facing scrutiny over gig economy hiring

Major retailers Urban Outfitters and Dreams have been criticised for reportedly using the Temper gig economy app to hire temporary workers.

The platform, which has over 487K workers across the UK and the Netherlands, connects businesses with temporary staff for short-term roles.

According to The Guardian, Urban Outfitters had been advertising roles on the platform — such as stock and sales assistants — paying £12.50 an hour. Similarly, Dreams allegedly advertised a number of delivery driver positions, ranging from £12.71 to £15.14 per hour.

Meanwhile, Colicci Cafe, a family-owned business that runs cafes in London’s Royal Parks, were also reported to have offered barista shifts on the app for £12.50 an hour, though a spokesperson claimed the hourly rate was an error and has since been corrected.

But while the advertised positions were above the current National Minimum Wage (£12.21 per hour), workers using the Temper platform would have to wait 30 days to receive payment. If they didn’t want to wait, they’d have to pay a 2.9% fee, which could bring their wages below the NMW threshold.

Last year, several retailers, including Uniqlo, Lush, and Gymshark, stopped using gig economy apps following concerns over workers’ rights, like the minimum wage, sick leave, and holiday pay.

“Cynical bosses should not be able to exploit gaps in the law to deny workers proper pay and conditions.” Paul Nowak, general secretary of the TUC, told The Guardian.

“The historic Employment Rights Act will bring welcome new protections. But without action on bogus self-employment, bad employers will make greater use of legal loopholes and talent platforms to deny workers their rights.”

Why are gig economy apps risky business?

The UK’s gig economy has grown dramatically over the last decade. Today, around 5% of the population — equating to approximately 1.6 million people — are working in gig roles in the country.

The gig economy is useful for workers as it offers flexibility in when and how they work. For businesses, it provides access to a flexible workforce — particularly useful for smaller firms that need more staff during busy periods, but can’t afford to hire more permanent employees.

However, with 20% of gig economy workers now considering it their main source of income, small businesses risk legal challenges if they hire staff this way without basic employment protection.

Not only are rights at risk, but hiring through gig economy apps consistently means potentially underpaying taxes like National Insurance Contributions (NICs) and workplace pension costs. And for smaller businesses, this could result in hefty penalties from HMRC, including 100% of the unpaid contribution with added interest.

Moreover, as with hiring a full-time employee, businesses must also hire gig workers with the same rights, following the introduction of the Employment Rights Act.

This includes offering an employment contract with guaranteed hours to those who have worked regular hours over a 12-week period (unless a worker chooses to remain on a zero-hour contract), complying with “day-one rights” (including sick pay and paternity leave), and paying a cancellation fee to the employee if you cancel or move a shift at short notice.

How can your business use gig economy apps responsibly?

Using gig economy apps to hire workers isn’t illegal, but they must only be used to meet short-term or changing demand, rather than as a permanent workforce.

Gig workers should be hired for tasks that are flexible or project-based, such as seasonal demand or one-off jobs, rather than relying on them as a long-term source of labour. This reduces the risk of worker exploitation and helps businesses comply with employment law.

Businesses should also ensure gig workers are paid fairly, including guaranteeing that they earn at least the minimum wage once expenses are taken into account. 

For example, if you were to use a platform like Temper to hire short-term workers that charge a fee for early payment, it’s important to offer an hourly wage that doesn’t get reduced below the minimum wage when this fee is deducted. 

Alternatively, simply hiring temporary agency staff can give you the same kind of flexibility as gig economy apps. Hiring through a reputable agency can give you access to trained workers for busy periods, and they will handle payroll, taxes, and compliance for you. If you want to hire directly, taking on temporary employees will give you more control over scheduling and ensure employment rights are applied correctly.

Whatever way you want to hire seasonal workers, following requirements from the Employment Rights Act will keep your business compliant, but also protect your reputation and maintain trust with both workers and customers.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

£11bn pot promised to small businesses by UK’s top banks – how to apply

The banks have heeded calls for lending to be revitalised for SMEs, and have created a package to help them expand overseas.

The Government has announced that five major UK banks have committed to a “landmark” £11bn lending package designed to help SMEs invest and expand abroad.

Led by Business Secretary Peter Kyle, the agreement comes at a time when traditional lenders and their efforts to support SMEs are under the spotlight. A group of Labour backbenchers is currently driving reform of banks’ efforts to support SMEs through the Fair Banking Act

Although it has not passed as legislation as yet, it does highlight big concerns that traditional avenues to finance are currently problematic for SMEs; and the business finance landscape has changed as a result.

What is the new pot?

The £11bn is earmarked to “help firms invest, hire and expand into new international markets”, and comes fresh off the Prime Minister’s return from trade trips to both China and Japan. 

The roundtable event at which the agreement was signed was attended by Kyle, alongside senior executives from NatWest, HSBC UK, Barclays, Lloyds, and Santander. The deal was lauded as “one of the largest collective moves by the banking sector in over a decade”, and described by Chancellor of the Exchequer Rachel Reeves as providing “the firepower” for SMEs “to take on the world”. 

The agreement also includes “advisory support through banks’ relationship managers” and regional managers from the government’s export credit agency, UK Export Finance (UKEF). UKEF will also guarantee up to 80% of eligible loans issued by each bank. 

How can businesses apply?

Businesses can apply straight away. We talked to a spokesperson from UKEF, who told us: “Business can apply now for a loan directly with the participant banks. They can start by speaking to their high street lender or their regional UKEF Export Finance Manager.”

The spokesperson added: “Each bank has its own criteria, so we encourage firms to speak directly to their preferred lender about the support available.”

Changing trade landscapes

The push for SMEs to expand overseas and bolster their international trade comes as the UK tries to navigate a very volatile and shifting trade landscape. Businesses have been hit hard by the tariffs levied by the Trump Administration and the uncertainty that has come with them. 

Just days ago, research from Paragon Bank revealed that more than one in five of the nation’s SMEs are facing the tariff threat as their single biggest challenge. A quarter of the businesses quizzed said that their profit margins have been directly impacted, and 17% are recording reduced sales. 

Nearly a quarter added that the continued uncertainty around the tariffs is affecting their ability to strategise on the future of their venture. 

New horizons

This breaking of the old order has seen the Government look to different markets. Prime Minister Keir Starmer visited China last month and has now announced a deal that could make it easier for British businesses to access one of the world’s biggest markets. 

While details are still being bashed out, the first change is that British citizens staying in China for less than 30 days will no longer have to apply for a visa, which is an immediate boon for small businesses without large travel budgets. 

However, the Government is also pursuing closer trade ties with the EU, and according to BBC News, the bloc is “open-minded” and “ready to engage”. 

The European Commissioner for Finance, Valdis Dombrovskis, has mooted the possibility of the majority of food checks being removed between the EU and UK, and the establishment of a customs union, which would eliminate some tariffs and cut down red tape. 

For SMEs who are struggling with the uncertainty or have traditionally been reliant on US sales, the new lending scheme could provide the impetus to diversify their customer base and explore new possibilities. 

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

SMEs are prioritising adopting AI to chase growth in 2026

Nearly 80% of SMEs are pushing ahead with technology transformations, notably AI uptake, for productivity gains and operational efficiency.

Business owners are hustling to develop AI capabilities over the coming year. According to a new survey, small businesses have singled out technology as offering their best path to growth. 

However, the findings, which came from both sides of the Atlantic, also uncovered a gap between the resources that US businesses and UK ventures are putting into AI uptake—including seeking expert advice and training their staff—with the US pulling ahead. 

The Government is aware of how fast other countries are iterating, and is pushing hard to fill gaps in AI knowledge. It recently announced that it is backing an expansion of Skills England’s free AI training, which, it is hoped, will see at least two million SME employees taught how to use AI effectively at work by 2030.

AI prioritised

For the survey, American Express Global Business Travel and Ipsos gathered the views of 500 business leaders, both based in the UK and the US. As reported by IT Brief, they discovered that 78% of businesses view adopting new technology as a focus over 2026. 

Becky Power, Vice President of SME Client Management at American Express Global Business Travel, said that the findings mark a significant shift in mentality towards AI and other technologies. 

“Our research shows small and medium-sized businesses are entering a critical phase. AI has moved from a ‘nice-to-have’ to a business imperative. The companies leading this shift are those building and implementing AI operations to solve the talent gap, while doubling down on impactful human connections and relationships that drive new business,” she said.

Different deployment in the US

However, there is a difference in how US businesses and those on this side of the ocean are approaching their technological transformations. 

Over in the US, 40% of businesses shared that they believed getting additional AI advice would help their business grow. In the UK, the percentage was 10% less. That said, in both countries, AI and automation topped the list of advisory services businesses planned to seek out. 

US firms are also ahead of the curve in finding AI-savvy talent to bring in-house. The results revealed that 36% of US SMEs have appointed AI personnel or teams. In the UK, this figure sat at 25%.

Growth encouraged from the top down

The AI talent and knowledge gap is now a national focus in the UK. Yesterday, the Government’s Business and Trade Committee announced “seven priorities for UK economic revival”, and placed the “AI revolution” at the top of the list. 

A result of a year of investigations, the list aims to determine “the issues that matter most to Britain’s economic future”. It lists economic security, regulatory reform, and fostering enterprise; but it is AI, productivity, and the future workforce that is reported as most important. 

The team detailed that its work will now involve “examining how Britain can lead the AI revolution while ensuring workers have the skills and protections needed for the jobs of tomorrow.” Liam Byrne, MP and Chair of the Committee, explained that “AI is rewriting the rules of work”, and the committee promises to drive action on this. 

Playing catch up

While this latest survey suggests that the UK is behind the US in AI deployment among SMEs, other reports have suggested that we are behind many other nations, too. 

We reported last month that, according to research from KPMG, 73% of Brits have received no AI training or education. This research also exposed the fact that the UK was in the bottom third for AI literacy and training, out of the 47 countries surveyed.

In the UK, Government figures reveal that AI-related employment increased to 86,139 in 2024, which was a 33% increase from 2023. The Committee wrote: “Diffusion of AI technologies throughout the economy will be the key to its economic impact.”

However, there are barriers to uptake, especially financial and staffing considerations for SMEs and especially in the current turbulent market conditions. The Government will need to pull out the stops to support businesses otherwise we will continue to fall behind.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

7 social media trends to get your business noticed in February 2026

Is your social media looking dry? Check out the seven most popular trends for February 2026 — perfect for catching attention and boosting your business.

We’re two months into 2026, and there are already a ton of trends to jump on for social media marketing.

And while the long winter season is still dragging on, there is a strong element of fun and nostalgia for this month’s most popular trends.

From reminiscing about 2016 and leaning into your brand’s sillier side to leveraging viral songs and playful templates, these trends offer plenty of opportunities to engage your customers in a lighthearted way.

But if you’re not sure where to start, we’ve pulled together seven of the hottest trends for small businesses to jump on in February 2026.

1. 2016 is the new 2026

Sound: Lean On — Majer Lazer, DJ Snake &
Lush Life — Zara Larsson

It’s scary to think that 2016 was 10 years ago, and if there’s one thing social media is perfect for, it’s riding the nostalgia train and reminiscing on a time long past.

From chokers and the Snapchat dog filter to the Bottle Flip Challenge and the summer of Pokémon GO, people are looking back on 2016 as a simpler and more carefree era of internet culture.

Through the electronic dance hit “Lean On” and pop song “Lush Life”, the hashtags #BringBack 2016 and #2026isthenew2016 are popping up all over TikTok feeds, as people reminisce on a period referred to as “the last year of digital innocence”. 

For businesses, there’s no specific structure for this trend. Whether it’s promoting a product that screams 2016 vibes or simply using throwback visuals and sounds, it’s a fun way to connect with your target audience through collective nostalgia.

Source: Made by Mitchell (TikTok)

2. What year were you born?

Sound: None

2016 being a decade ago will make most of us feel old, especially for those born before the 2000s or hitting a milestone birthday this year.

This is something the “what year were you born?” trend exploits. The cameraperson walks around a business’s premises (such as a cafe, bookstore, or office) and asks certain team members what year they were born. The first two or three people say a year from the 2000s, but once an older member utters “19”, the video cuts off to a photo of a dinosaur with the member’s face on it, or a photo from another ancient period.

Aside from feeling old, there isn’t much point to this trend, other than to just have a laugh. Regardless, it’s still something fun for small businesses to jump on — showing your audience the personalities behind the brand and a more human side of your team.

Source: Elite Competitions (TikTok)

3. My life is a party

Sound: My Life Is a Party (R.I.O. Video Edit) — ItaloBrothers

Speaking of things that are pointless but fun, the “my life is a party” trend has also become a popular way for brands to show their silly side on social media.

The trend features a CapCut template, in which users cut and paste a picture (be it a person or item) into a nightclub background. Once added, the inserted picture will start dancing around the screen, while the lyrics to “My Life is a Party” by ItaloBrothers appear on the screen. 

The template has gained immense popularity on TikTok, and businesses have jumped on its traction. Whether it’s a product, mascot or team member, the trend gives brands a low-effort way to inject humour and personality into their content.

Source: Currys (TikTok)

4. Telephone

Sound: Telephone — Lady Gaga & Beyoncé

It isn’t always new songs that get traction on TikTok – older hits often find their way back into the spotlight when they get featured in videos.

And right now, the collective nostalgia on TikTok has seen the 2009 pop tune “Telephone” by Lady Gaga & Beyoncé jump into virality.

Rather than a specific trend or structure to follow, the song itself has become popular on the platform. This means that brands can use the sound however it fits them best — such as showcasing new products or sharing fun behind-the-scenes clips of the team.

Source: The Beauty Crop (TikTok)

5. We’re so sorry

Sound: I Love Rock ‘N Roll — Joan Jett & The Blackhearts

Have you ever had to apologise for a friend’s actions? 

Whether it’s stopping something disastrous from happening or having to hold them back from getting a little too confrontational, we’ve all been there.

And that’s what this trend is about. It starts with someone walking by yelling “f*ck off” at the camera. A second person will then rush in and push them forward, before apologising on their behalf. The video will either end there, or a third person will appear and deny the apology.

However you want to spin it, this trend is another way to show off your non-serious side, leaning into humour and exaggerated scenarios that feel relatable rather than overly polished.

P.Louise (TikTok)

6. Bop it

Sound: BOP IT BETCH — BradyinSeattle (TikTok user)

We all remember the Bop It game that dominated toy stores and Argos catalogues in the 90s and 2000s. The legendary handheld audio game was a staple of childhood for Millennials and Gen Z, and has resurged as a “retro” toy on social media.

Originating from a video back in 2020 from a user playing Bop It with their dog — complete with the “bop it”, “twist it”, “pull it” instructions — this six-year-old audio has reappeared on the algorithm. 

But instead of actually playing the game, businesses are using the sound to “bop”, “twist”, and “pull” ways to use their product, or showing behind-the-scenes clips of how it’s created in the warehouse — turning a familiar childhood sound into a creative way to promote their most popular products.

Source: Bubble Skincare (TikTok)

7. Allow me to re-introduce myself

Sound: Allow me to re-introduce myself — Ulazzo (TikTok user)

Social media marketing is all about showing your target audience what you’re all about. 

But if you’ve been doing it for a while and want to attract new customers, re-introducing your brand can be a useful way to reset your message and reach new people who may not be familiar with your story.

This is something that the “allow me to re-introduce myself” offers for small businesses. Featuring Kanye West’s “Public Service Announcement” interlude, the trend uses a clip-show style template where multiple videos can be stitched together. Editable text overlays, such as “my name is -” and “I’m a -”, can then be added on top.

For businesses, this trend offers a quick, engaging way to showcase who you are and reinforce brand identity to both loyal customers and potential new ones.

Source: Hair Syrup (TikTok)

Trends fade over time, but great content lasts. Check out our TikTok for Business guide to help you plan, create, and perfect posts that grab attention and keep your audience engaged.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

SMEs are risking catastrophe with underinsurance – is yours one of them?

Misunderstandings, lack of knowledge, and mounting costs mean owners are not insuring their businesses properly, a nationwide survey reveals.

The world of insurance is proving a minefield for many businesses across the UK, who are either not properly insuring all aspects of their business—from their premises to their technology—or have no insurance in place at all. 

Despite the fact that business insurance is a critical safety net, a new survey from the Association of British Insurers (ABI) and Public First has shed light on the levels of “uninsurance” and “underinsurance” in UK small businesses. 

It found that a surprisingly significant number of SMEs don’t have compulsory insurance (for example, 39% of firms with one to nine employees said they didn’t have employers’ liability insurance), while 28% of sole traders reported having no insurance at all.

Insufficient protection

While the need for cyber insurance has hit the headlines in recent weeks, these latest findings suggest that, actually, many small businesses need to completely rethink their insurance protections. 

In particular, underinsurance—when the cover is less than the potential liability—is a widespread issue. The Small Business, Big Risk: Tackling SME Underinsurance project, which surveyed 1,002 SME owners, found that businesses are using insurance policies that fall desperately short of their needs. 

Indeed, 48% of respondents said their business had a physical premises, but less than a quarter had business interruption insurance, while 39% of businesses with company vehicles said they didn’t have commercial vehicle insurance (a compulsory cover).

Technology deployment is also a huge area of concern. More than half (57%) of the respondents reported having portable electronic equipment, but only 31% said they have commercial contents insurance. When it came to software or cloud services, only 29% shared that they had cyber protection insurance.

No regular review processes

The survey also revealed that many small business owners are putting insurance in place, but are not reviewing their policies regularly to ensure that their needs are still being met. “Only half of respondents said they had reviewed the types of insurance they hold or their level of cover in the past 12 months,” the researchers shared. 

As a result, some businesses have areas of their venture that are completely uninsured, and others that are underinsured. Both these scenarios are potentially dangerous. 

A statement accompanying the findings said: “The consequences of inadequate insurance are sometimes catastrophic. We heard of businesses that had to close after experiencing an unexpected incident without sufficient cover.”

Chris Bose, ABI Director of General Insurance Policy, echoed the warning: “SMEs are the backbone of our economy, and having the right insurance protection is essential to helping them stay resilient when the unexpected happens. From cyber incidents to supply chain shocks, the right cover can mean the difference between a temporary setback and a potentially devastating halt to operations.”

What support do SMEs need?

The ABI has created a new guide, which it hopes will clarify what different insurance products are available to small businesses, as well as the most common requirements for them to help them sidestep risks like compliance failures. 

Andrew Harrop, Director at Public First and co-author of the report, said that the guide has been created to counter the prevalent “misunderstanding, low awareness and concerns about affordability” that are stopping SMEs from being covered. 

However, both organisations argue that SMEs need more support from “insurers, intermediaries, business bodies and government”, especially when it comes to education. The release of the guide is being used as an opportunity to lobby for this support.  

The two bodies are arguing for a “time-limited engagement campaign” to boost awareness of the risks of uninsurance and underinsurance, and the benefits of properly insuring your operation. 

Call to action

However, they also state that there is a clear need for insurers to make their products more easily accessible for business owners so they understand exactly what they need and how to get it. More knowledge would better empower businesses to tailor their insurance to their needs, resulting in higher take-up. 

While the survey did reveal that business owners are generally very positive about their insurance policies, the gaps were still glaring, both in terms of coverage and knowledge. 

This survey serves as a warning that complacency or lack of understanding can lead to huge financial issues; but that insurers, brokers and the Government have a role to play in helping SMEs avoid these detrimental scenarios.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Threat of tool theft grows for tradespeople – how to protect yourself

With tool theft in the UK now costing tens of millions each year, new data highlights why prevention is becoming critical for small businesses.

Tool theft has been described as an “economic assault” on the UK’s tradespeople

The Express has reported that more than 25,500 tool thefts were reported across the UK in 2024, which equates to one theft every 21 minutes. And the stolen equipment is just the start. 

For self-employed traders and small firms especially, the consequences of tool theft include cancelled jobs, downtime, disrupted cash flow, and, of course, the cost of replacement tools, totalling an estimated £56m. So how can tradespeople protect themselves against this worrying trend?

Why tradespeople are being targeted

The data suggests theft is becoming more organised and targeted. Nearly half of reported incidents are van-related, making vehicles the primary point of vulnerability. 

According to The Express, thieves are increasingly tracking routes, identifying poorly lit parking areas, and striking when vans are fully loaded, particularly during the darker months, to avoid being spotted.

Tools are an increasingly popular target for thieves due to how easily they can be sold on. Online marketplaces, informal resale groups, and car boot sales offer thieves a platform to quickly convert stolen equipment into cash. 

This means tool theft is not simply opportunistic, but part of a wider resale ecosystem that, unfortunately, makes targets of hardworking electricians, plumbers, and painters and decorators.

Practical steps businesses can take—beyond insurance

While insurance is an important safety net, it doesn’t protect against the added disruption of lost earnings. 

In response, many tradespeople are opting for layered deterrence measures rather than relying on being reimbursed by insurance providers. 

You can put off thieves by improving van security with visible deterrents such as dash cams and alarm systems, parking strategies that reduce exposure overnight, asset trackers affixed to tools, and tool marking or forensic ID systems that make resale harder. 

It may also help to unload vans overnight or rotate storage locations to make working patterns less predictable for organised theft operations.

Keeping clear documentation is also important, including detailed inventories, serial numbers, and photographic records of tools, as this can speed up police reports and insurance claims while also making resale harder if tools are identifiable or marked as stolen.

What this means for UK small businesses

For tradespeople, tool theft is no longer an occasional inconvenience but a recurring reality.

With average losses now exceeding £2,000 per incident once downtime is accounted for (£1,565 in equipment and a further £623 in lost hours), proactive prevention is better than reactionary responses. 

Treating tools and vehicles as critical business infrastructure and planning accordingly to deter thieves in the first place can help limit disruption to your livelihood.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Free AI training offered to 10m workers – why SMEs should pay attention

Free AI training will soon be available to every adult in the UK, removing one of the biggest barriers for businesses adopting AI.

The government is backing an expansion of Skills England’s free AI training, a series of short, practical courses designed to help workers—including at least two million SME employees—to use AI effectively at work by 2030.

Despite the hype around AI, only a minority of SMEs currently actually use it, often due to a lack of AI skills, confidence, or time. AI adoption across the UK remains uneven, and small businesses might be missing out on the benefits it can offer.

This expansion aims to address this gap. Here’s what SMEs need to know about the programme, and how they can get involved.

What’s being offered — and who it’s for

Under the expanded programme, every adult in the UK is eligible to take free, online AI foundations training through the revamped AI Skills Hub. The goal is to reach 10 million workers by the end of 2030, which has the potential to transform the UK workforce’s relationship to AI and automation. 

Government research shows that the main barrier to the adoption of AI is the widespread ethical concerns that come with it. But the second-biggest barrier is a huge AI skills gap. The free courses are intended to address this gap so that small businesses can access the time and money-saving benefits of automation. 

In as little as 20 minutes, the courses guide users on drafting text, creating content, and automating routine admin tasks, which can offer tangible help in the workplace. Skills England has benchmarked the courses against its AI foundation standards, and completing the courses earns businesses a government-backed digital badge to mark the achievement.

The programme has already delivered over one million courses since last year, and is now being scaled with the support of major employers, public sector bodies, and business groups — including the NHS, Federation of Small Businesses, and British Chambers of Commerce. 

Why this matters for small businesses

Ethical concerns aside, AI adoption is also a question of access.

Research cited alongside the government’s announcement shows that small firms, particularly microbusinesses, are 45% less likely to adopt AI than larger companies, largely due to limited in-house expertise. The programme is intended to grant everybody who wants it the opportunity to gain the necessary skills and knowledge to make the most of AI.

The training is designed to help businesses do more with less, unlocking productivity gains by freeing staff from repetitive tasks so that they can focus on more strategic, high-value work.

FSB Policy Chair Tina McKenzie said: “Small businesses want to make the most of AI, but just under half (46%) say they don’t yet have the skills or knowledge to use it well.” 

“This ambitious partnership will help them – and their workforce – make the most of the new technology.”

What founders and employers should take from this

The programme marks a shift in approach: treating AI skills as basic workplace infrastructure rather than a specialist capability reserved for large firms and tech teams. As PwC UK’s CTO Umang Paw put it: “AI isn’t coming – it’s here, and it’s rewriting the rules of work.”

For small business owners, this creates a rare, low-risk opportunity to build baseline AI literacy across your teams at no cost. As the technology continues to evolve at breakneck speed, understanding how to use AI safely, ethically, and effectively is likely to become a competitive necessity rather than a nice-to-have. 

Initiatives such as this are crucial to help smaller firms stay in step with larger competitors and reduce the risk of being left behind as AI becomes embedded in everyday work, so it’s important to make the most of it.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

UK businesses get easier access to China – what does it mean for SMEs?

The UK and China have agreed a new partnership that could lower the barrier for smaller businesses entering one of the world’s biggest markets.

Last week, the government announced a newly-established partnership with China that will make it easier for British companies to sell services there. This follows repeated calls from UK business groups for clearer rules and better access to setting up links with China.

China holds a significant role in the international business landscape. It’s long been viewed as a high-growth—but equally high-friction—market for UK businesses. This friction is felt particularly by smaller firms without the budgets or local networks needed to succeed overseas. 

The agreement also includes relaxed visa requirements for short-term trips, which will open doors and allow for more flexibility for UK citizens travelling to China on business. 

What’s actually been agreed?

The main headline of the announcement is the new partnership agreed last week following the Prime Minister’s Beijing visit.

The agreement will support partnerships across sectors where the UK already has global prominence, such as professional services, financial services, legal, education, healthcare, and digital services. Both governments will collaborate on a feasibility study into a formal UK-China trade-in-services agreement, which could eventually introduce clearer, legally binding rules for British firms operating in China.

All of these negotiations are still in process. So for smaller businesses, the most immediately practical change will be the newly introduced visa-free travel for British citizens staying in China for less than 30 days. This alleviates a long-standing administrative burden for founders on business trips, making it easier to attend meetings and explore partnerships, which is an important stepping stone to full international expansion.

Business and Trade Secretary Peter Kyle said the partnership responds directly to ongoing requests from UK firms for “clearer rules, better market access, and practical support” to sell services into China.

Why this matters for UK small businesses

The UK is already the second-largest exporter of services to China, with £13bn worth of services sold by UK firms to China each year. Chinese demand is set to rise sharply over the next decade, particularly in expertise-based sectors such as business, financial, and digital services, in which many UK startups already have a strong presence.

For SMEs, the agreement also suggests the government is adopting a more pragmatic approach to helping businesses achieve international growth and supporting market access and finding local partners, areas where smaller firms can struggle most.

Since negotiations are still underway, this won’t be felt as an overnight change. Regulatory complexities and geopolitical risks, such as Trump’s tariffs, remain important considerations, meaning breaking into Chinese markets may still only be a realistic aim for particularly well-prepared SMEs rather than the average early-stage startup.

What should founders take from this?

For UK small businesses hoping to expand internationally, the announcement is a positive sign of the beginning of less friction with China, but it’s not a green light to rush in.

The relaxed visa rules will offer some immediate ease for those already exploring opportunities on the ground in China. And the potential for clearer regulation will hopefully lower some early-stage barriers, particularly for founders in business, financial, and digital services.

As HSBC Chair Brendan Nelson put it, a “strong and balanced economic and commercial relationship” can support growth and jobs, but only if access genuinely improves on the ground.

So for now, the deal signals unlocked opportunities, especially for more mature SMEs looking to expand beyond Europe and the US. It also reinforces the need for careful planning, local expertise, and a realistic risk assessment before exploring the Chinese market.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Catfish to go: is your local indie just a beard?

In his bi-monthly column, F&B expert Matt Harris serves up food for thought (with plenty of takeaways advice) from the inhospitable world of hospitality.

So major chains like Frankie & Benny’s, TGI Fridays, and Pizza Hut have all been accused of “masquerading” on delivery apps by launching virtual brands (think Stack & Bird or WingStreet) that look like those quirky local startups we all love to support.

In my mind, this is the ultimate in hospitality catfishing. These big boys are putting on a digital moustache and pretending they’re a ‘cool indie’ from down the road because they know customers are desperate to shop local for small batch quality, not mass-produced fare.

Here’s how the Moustache works…

Chains use host and ghost kitchens to create what look like standalone, boutique eateries. A TGI Fridays might appear on Deliveroo as “TGI Fridays,” but the same kitchen also operates “Conviction Chicken”.

To a customer scrolling, one is a global chain; the other looks like a family-run, local fried chicken joint with its artisanal logo, handwritten-style font and independent-sounding name.

By running 5-6 virtual brands from one kitchen, a chain can effectively take up 6 slots on a user’s “Nearby” feed, pushing genuine small businesses further down the page.

It’s not just sneaky; these Dinner Swindlers are a killer for the real family-run spots that can’t compete with a multinational’s marketing budget.

My advice? Independent venues can’t outspend a chain, but they can out-humanise them. Start using your physical presence as a weapon and play the Authenticity Card.

  • The “Street View” Audit: Ensure your Google Maps profile is updated with photos of your actual storefront. Chains can’t show a cosy high-street shopfront for a virtual brand.
  • Behind-the-Counter Content: Post videos of your real-life chefs prepping actual ingredients. No stock photos for you.
  • “Verified Local” Branding: Use your physical address prominently in your delivery app bio. Explicitly state: “Cooked in our family kitchen at 12 Genuine Street.”
  • The In-Bag Hook: Include a “Thank You” note in delivery bags explaining that you are a local independent. Offer a direct-order discount code for their next meal to bypass the apps.

Bottom line – if I put a ‘Grand Cru’ label on a bottle of supermarket plonk, I’d be sued for fraud. But in delivery, you can put a ‘Craft’ label on a factory-frozen patty and call it innovation. It’s a breach of the unwritten contract between a chef and a customer.

People pay a premium for ‘local’ because they think their money is staying in the community and they’re getting a hand-made product. When that ‘local’ burger is actually coming off a conveyor belt in a retail park, the whole industry loses its soul.

Matt harris POTG
Matt Harris - Founder of Planet of the Grapes

Matt started his Food & Beverage journey aged 19 working at Thresher's in Brixton. With a WSET diploma in wine and spirits under his belt, he went on to establish wine merchants Planet of the Grapes in 2004. Now - at the ripe old age of 52 - Matt's empire includes multiple venues around London including bars in Leadenhall Market and East Dulwich as well as restaurant Fox Fine Wines & Spirits at London Wall.

Planet of the Grapes

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

The Startup’s guide to Making Tax Digital (MTD)

This is our essential survival guide for any business that needs to be ready for Making Tax Digital in April.

Startups.co.uk is reader supported – we may earn a commission from our recommendations, at no extra cost to you and without impacting our editorial impartiality.

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) will soon become mandatory for the self-employed and landlords who cross over the initial £50,000 turnover threshold. This is due to start from April 6th this year.

If that sounds soon, don’t panic, there’s still plenty of time for you to understand what that means for you, and to get ready. What’s crucial to understand is that MTD is actually a positive change for taxpayers. It’s trying to move recording and paying tax away from one big end-of-year pressure point into a more modern and fluid approach.

To comply with MTD for ITSA, you need to be recording all your transactions as digital records in HMRC-approved software: our recommendation is to use the best accounting software for small business owners. We’ve been advising small businesses for over two decades now, so take a deep breath, and let’s go over everything you need to know to get MTD-ready.

Download our guide on Making Tax Digital

On April 6, Making Tax Digital for Income Tax will begin for the first wave of sole traders and landlords. Don’t panic, though: our stress-free guide to MTD covers everything from digital record keeping to deadlines.

💡Key takeaways

  • MTD for ITSA becomes mandatory on April 6, 2026, for sole traders and landlords with an annual taxable turnover exceeding £50,000.
  • You will need to use HMRC-approved software to maintain digital records and submit reports throughout the year. 
  • Submit four quarterly updates to HMRC to provide a real-time view of business income and expenses, rather than a single annual return.
  • You must understand and comply with the ‘digital links’ rule, which prohibits manual data transfer like copying and pasting. 
  • Register for MTD for ITSA manually through HMRC using your existing Self Assessment credentials, as enrollment is not automatic.
  • Create separate digital records and submissions for each individual business or property income source to ensure correct reporting.

What Does Making Tax Digital mean?

Making Tax Digital is a government scheme that was brought in to try and modernise how business tax is recorded and paid, by making it a fully digital process. The idea was to move away from a single, end-of-year tax return, and make it a more dynamic, real-time approach that better fits modern technology.

It was also intended to close the “tax gap” in the UK, which is the amount HMRC expects to collect and what actually gets paid. It’s not just about making sure taxpayers are being honest though, it creates an overall more favourable system for business owners: you’ll get a much clearer understanding of your finances year round, and most likely will find it easier doing your small business accounts.

MTD began in April 2019 with businesses registered for VAT, but come April 2026, it will no longer just be for VAT-businesses. It’s now going to apply to high-earning sole traders (and landlords), and in a few years’ time it will apply to the vast majority of them. Here’s what you need to know.

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA)

This is the next stage of MTD, due to come into effect from April 6th this year, and will apply to self-employed individuals and landlords whose taxable turnover exceeds £50,000 per year (for the tax year 2024/2025).

So if you’re unsure, check your Self Assessment tax return for the year 2024/2025, if your annual income from self-employment and property is over £50,000, then you’ll be part of Making Tax Digital for Income Tax this year.

Making Tax Digital thresholds (2026 – 2028)

As explained above, sole traders and landlords whose taxable income exceeds £50,000 per year will be the first to be inducted into MTD for ITSA, but HMRC plans to then lower this threshold after each year. Here’s the key dates you’ll need to keep in your calendars as sole traders or landlords:

Mandation dateTarget groupIncome threshold
April 2026Sole Traders & LandlordsOver £50,000
April 2027Sole Traders & LandlordsOver £30,000
April 2028Sole Traders & LandlordsOver £20,000

This is the current plan, and while it could be subject to change, HMRC hasn’t indicated these threshold dates will be altered.

Is MTD even possible for sole traders with tiny turnovers (e.g., £15k)?

Understandably, there might be some anxiety from sole traders with very small turnovers that don’t want to have to get used to a whole new system. Right now the lowest planned threshold for MTD is £20,000 in 2028, but this could be subject to change later on.

For now though, sole traders with tiny turnovers don’t have to worry, however, it is something they might want to prepare for.

Did you know: the definition of income

When we refer to “income” in the context of Making Tax Digital, this is referring to your gross turnover (your total sales). Just note, this doesn’t mean your net profit this is different. So don’t get this confused when trying to work out if MTD applies to you this year.

MTD rules & need-to-knows

For sole traders and landlords, MTD means there are some new rules and regulations you’ll need to follow. These apply to record keeping and the specific software you’ll need to use. This isn’t optional: these are requirements that you absolutely must follow or potentially face fines from HMRC. Let’s breakdown all the new rules for MTD ITSA:

Digital record keeping and approved software

A digital record is defined as any record of your income or expenses that is created and stored by MTD-ready software. This is a core aspect of MTD, and basically, it means pen-and-paper and spreadsheets aren’t going to cut it any longer.

You need software that’s capable of storing digital records, and that’s approved by HMRC. You can find a complete list of approved software through HMRC’s finder tool. Our recommendation is to use one of the best accounting software platforms for the self-employed.

Screenshot of the quote's page on Sage

Full accounting software, like Sage, can help make your bookkeeping more efficient, as well as making sure you’re MTD-ready. Source: Startups.co.uk

By using a full cloud accounting software platform that’s MTD-ready, you can perform all the required actions from a single software. This means keeping and storing digital records and submitting them directly to HMRC.

You can technically use multiple different pieces of software to achieve this, but you’ll have to use what’s called ‘bridging software’ to connect the outdated system to one that’s capable of keeping digital records and submitting to HMRC. This isn’t the ideal option, however, and using full accounting software will be more straightforward.

Sage: use Sage Copilot to help you get MTD-ready

You can use Sage's AI-productivity assistant to ensure you are MTD compliant

Visit Sage Start a 30-day trial

Which records do I need to keep?

It’s also important to note that you need to continue to keep records as you normally do for your Self Assessment. The types of records that you need to keep digitally, to be MTD-compliant, will be:

  • All your self-employment income (this will include your sales, takings, and any fees)
  • Your self-employment expenses (e.g. travel costs, cost of stock, office costs, and financial costs)
  • Income from property (such as rent, premiums for the grant of a lease, reverse premiums, and inducements)
  • Property expenses (this should include rent, repair costs, maintenance, and other services)

When you make a recording of these types of income and expenses in your software, you will need to always include:

  1. The amount
  2. The date the income was received (or the date when expenses were incurred)
  3. The category (this depend on the type of business you run)

The categories for income and expenses will be the same as the one’s used for Self Assessment.

Important to know: separate businesses

An important aspect of MTD to get right: if you’re a sole trader with multiple businesses, you’ll need to create separate digital records and send separate quarterly updates for each source of self-employment income.

For example, you might be a piano teacher that also has a separate side-hustle doing graphic design work. You need to keep separate records and submit separate updates for both of these jobs.

UK and foreign property businesses

If you own UK property and foreign property businesses, you’ll need to create separate digital records for each. Any UK properties you own should be treated as a single UK property business and any non-UK properties should be considered one “foreign property business”.

You’ll also need to keep digital records if you used the Rent-a-Room scheme and also listed income from another UK property on your last Self-Assessment tax return. This also applies if you didn’t receive other UK property income, but the income you got from the Rent-a-Room scheme was higher than the £7,500 threshold.

Digital records you might choose to keep

There are some records that you are not technically required to keep for MTD, but you might want to anyway, as it can help build a clearer picture of your business finances. This might include:

  • Any income from employment (PAYE)
  • Income from a partnership, or from dividends

Do I need to sign up to Making Tax Digital for Income Tax?

Yes, you absolutely need to sign up for Making Tax Digital for Income Tax. This is a critical detail that can easily be overlooked: unlike MTD for VAT, where businesses are automatically enrolled, sole traders and landlords need to manually sign up for MTD for ITSA. 

You can do this directly through HMRC using the same user ID and password you got when you first signed up for Self Assessment.

Just make sure you do this well ahead of the April 6th deadline as it’s not something you should leave to the last minute! You’ll need to answer some questions about your business and you may need to confirm your identity.

The quarterly updates

Under MTD for ITSA you will be required to send four updates throughout the tax year to HMRC. The key thing to note here is that these are not as involved as a Self Assessment tax return.

A fear amongst business owners in regards to MTD was that it would be like having to do four tax returns throughout the year instead of just one: this isn’t the case. The quarterly updates are more abridged and simple.

What should the quarterly updates include?

Your digital records in the quarterly updates should include:

  • Self-employment and property income and expenses from the previous three months
  • Any digital records that you’ve made since the start of the tax year, including the corrections you’ve made to them

You still need to send a quarterly update if you haven’t received income or incurred expenses during the last update period, just to notify HMRC that’s the case. You can find a detailed list of the information categories in HMRC’s update notice.

These updates must be sent to HMRC every three months through your approved software. Your accounting software should compile your digital records, create totals for the income and expense categories. It should also be able to notify you about when, and how, to send the updates (each software will have a slightly different method).

For the first year of MTD for ITSA (tax year 2026/2027) these are the dates you’ll be submitting your quarterly reports on:

  • Q1 (April to July): Due 7 August
  • Q2 (July to October): Due 7 November
  • Q3 (Oct to Jan): Due 7 February
  • Q4 (January to April): Due 7 May 

Once you’ve sent a quarterly update to HMRC you should be able to view an estimate of your tax bill in your accounting software. 

Year-end

While you’ll be sending updates every three months, there’s still a year-end process to finalise data and relief claims. The only difference is you won’t be using the old HMRC portal to do this anymore but going directly through your accounting software.

You should be checking and adjusting your digital records throughout the year to ensure they’re accurate. When you’ve sent your fourth update for the year, you will be shown your income and expenses for the entire tax year.

Before you finalise your position and submit your tax return you may need to make a couple of adjustments, like:

  • Removing any disallowable expenses
  • Adjusting for prepayments or accruals
  • Claiming for reliefs or allowances
Did you know: MTD for VAT

As we’ve touched on earlier in the article, while MTD for ITSA is due to come into play from April this year, MTD for VAT is already active. It was introduced in April 2019, and since then, it’s been active for all VAT-registered businesses.

If you’re a business who exceeds the £90,000 revenue threshold, then you might want to jump over to our guide on Making Tax Digital for VAT to learn more. You can also check our guide on VAT, and what it means for your business.

Benefits for Startups of MTD: make your business more efficient

If that all seems a little overwhelming, don’t worry. Once you get in the practice of submitting quarterly returns, it should become second nature and, overall, have a positive impact on your workflow. Here’s six clear benefits MTD will have for your business:

1. Real-time cashflow

By recording your income and expenses as you go, you will have a much clearer look at your finances. You’ll have a better understanding of how much money is going in and out which will make for more reliable business planning.

2. Reduction in errors

You can catch any problems or mistakes early, and have time to correct them before submitting your tax return, as well as not having to manually input any data. You’ll be fixing errors as you go, not at the end, so you won’t end up overpaying on your tax bill.

3. Seek funding faster

By having a clearer look at your finances month-by-month, this will make it much easier to pitch for funding from investors, as you’ll have more detailed and specific data to impress with. 

4. Less stress

By keeping records up to date every three months, this will take the pressure off the usual stressful year-end tax return scramble. Most of the work will have already been done!

5. More secure records

By switching to a digital record keeping system, you can be confident all your important info is safely and securely stored in the cloud. You won’t find yourself digging around for lost documents either, as everything will be stored in your digital records.

6. No surprises

You’ll get an estimated look at your tax bill at the end of each quarter, avoiding any nasty surprises that might have caught you off guard. Being able to view an estimated version of your tax bill at any point in the year means you can plan ahead more easily.

Xero: the Simple plan is built specifically for sole traders and landlords

Xero has a range of well-balanced plans that accommodate business growth

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Common Pitfalls to Avoid

For the most part, MTD for ITSA is pretty straightforward but that doesn’t mean there aren’t a few points you can trip up on. For example, separating your self-employment income and your property income. Here are the main mistakes to avoid:

Not using separate reporting

In accordance with HMRC guidelines, you can’t declare your property income and your employment income in a single submission. If you’re getting money from a property you own, and you also do work as a sole trader, you need to provide two separate submissions for each income. 

Using non-HMRC approved software

This is a point you don’t want to slip up on as it could have some dire consequences. Not all accounting software is approved by HMRC, which means you won’t be able to submit reports if you choose the wrong one.

You don’t want to waste time and money purchasing and setting up a software that isn’t MTD-compatible, so make sure you’ve triple-checked your chosen software is HMRC-approved (you can do this by checking with HMRC directly).

Not signing up to MTD for ITSA

We covered this earlier in the article, but its worth going over again as it can be a major point to miss. Businesses are automatically enrolled into MTD for VAT, but you need to sign up for MTD for ITSA. HMRC doesn’t sign you up on your behalf. 

Not understanding the ‘digital links’ rule

Essentially, from the moment you start recording a transaction in your software, all further transferring or amending of that data needs to be done digitally. This includes:

  • Making corrections
  • Submitting your quarterly updates
  • Filing your tax return

Everything you do in regards to your MTD software needs to have a clear digital audit trail. This means manual typing and copying and pasting is not allowed as per HMRC guidelines. HMRC does accept the following as digital links:

  • Linked cells in a spreadsheet
  • Using a flash drive or memory stick, which is then handed to another person to upload to HMRC-approved software
  • XML, CSV import and export, and downloading or uploading files
  • APL transfer

This is a big part of Making Tax Digital, so it’s crucial to understand it.

Not working with an accountant

Tax can get complicated. For the most part, MTD for ITSA is going to make it easier for the average sole trader to file their tax returns, but there’s still going to be some niche areas which require expertise.

It could well be worth engaging the services of a tax specialist to ensure you’re remaining compliant and paying the right amount of tax. Remember, if you’re feeling unsure or have some niche questions relating to specific scenarios, a tax specialist can help. If you’re not sure how to engage these kinds of services, you can use our guide to finding an accountant.

Can I stop using an accountant for my tax returns now that MTD software allows for direct filing?

Despite some amazing advancements in accounting software, it’s still very much advisable to work alongside an actual accountant. Accounting software won’t have the expertise or training of a professional accountant, and even if you have basic needs, accountants can advise you on tax law and compliance (which could save you from making a costly mistake).

If you’re feeling confused when it comes to software vs accountants, this is the best way to remember the difference: accounting software handles the reporting for you, whereas accountants handle the expertise. 

Not having a business bank account

If you don’t have a separate bank account for your business transactions, untangling your personal purchases from your business-related ones will be a nightmare. This is because you’ll be using the bank feeds feature on your accounting software which pulls through all the transactions from your bank account for fast and simple categorisation.

Except, it won’t be fast and simple if you’re having to go through and remove all your personal transactions from your bank feed. Make sure you avoid this mistake by having a dedicated business bank account set up.

Can I get an exemption from MTD for ITSA?

It is possible to be granted an exemption from MTD for ITSA, but only under special circumstances such as the inability to access the technology due to age, disability, or religion.

HMRC will grant exemption on a case by case basis, but you won’t be granted an exemption simply because you prefer the old system.

What about limited companies?

Although there are plans to roll out Making Tax Digital to limited companies, and limited liability partnerships (LLPs) at some stage in the future, no set date has been confirmed yet.

In 2025, HMRC confirmed that they were scrapping the proposed plans for Making Tax Digital for Corporation Tax but there could well be a change to how CT600 forms are filled in the future.

Limited company founders, for now, only need to worry about MTD for VAT or personal income from a side-hustle or property.

Top tips

Hopefully by this stage, you’re feeling a little more confident about MTD and the benefits it can bring you, but here are some of our key tips for getting the most out of MTD for Income Tax:

Find the right software

A key aspect of MTD to get right is choosing the software that’s the best fit for your needs. All of the top accounting software options will be solid choices, but it’s about selecting the option that suits how you prefer to operate.

For instance, your side-hustle might be rapidly growing to the point of becoming a full-time business. If you think this applies to you, you should focus your search on accounting software platforms that support long-term growth. Xero, for example, has a clear upgrade path of well balanced plans. So you won’t need to bother learning a new software if you outgrow your current plan.

Plan time to set up your software

Don’t leave setting your accounting software up until the last minute. Most of the top options will be intuitive and easy-to-use, but they still take time to get used to like any complex software. Make sure you’ve left yourself plenty of runway to get up to speed before the deadline. 

Screenshot of Zoho Books dashboard

Accounting software, such as Zoho Books, can be very intuitive, but you should still make sure you have allocated enough time to get to grips with it. Source: Startups.co.uk

Be mindful of free plans

It’s always tempting to save as much cash as possible as a business owner, but free plans might not always be worth it in the long run. Yes, there are some strong free options for an accounting software plan but while these might be fine for limited or short-term use, you may find them to be restrictive further down the line. For example, a lot of free plans have limited caps on invoices.

Additionally, many free plans are missing out on the AI accounting tools that are currently optimising a lot of bookkeeping tasks. These tools, which can help prepare and submit your tax returns, can be invaluable to a lot of entrepreneurs and therefore worth the extra cash.

The joint-property income rule

If you’re a landlord that is a joint-owner of a property let’s say you own a rental home with a partner you’re only required to keep records and submit updates in relation to your share of the property. You don’t need to keep records and submit updates for the total income of a joint-owned property.

Don’t forget about the end-of-year final declaration

Remember that it’s not just quarterly updates that make up MTD for ITSA: you also need to submit your end-of-year declaration. This is in place of the old-style Self Assessment Tax Return. It’s the confirmation of your tax position, based on the four updates you’ve sent throughout the year (including income, expenses, and reliefs).

Join up for MTD early

If you’re not due to be mandated into MTD for ITSA until next year, or the year after, there’s nothing to stop you joining up early. You can enroll in the testing phase, which is a great way to get used to the system before you’re required to be in it.

Easement of the penalty system in the first year

There’s a new penalty system specifically in place for MTD. It’s a points based system: you get a point for each deadline missed. If you accrue enough of these points then you’ll have to pay a fee.

This means you don’t need to worry about facing a fee for missing one update just don’t make a habit out of it!

HMRC understands that MTD for ITSA will take a bit of getting used to for the first wave of inductees which is why they’ve announced there will be an easement of the penalty system for the initial year.

If your payment is over 30 days late in your first year, late payment penalties will apply. After the first year, this threshold will drop to 15 days.

Frequently asked questions about MTD for Income Tax

The broad strokes of MTD for Income Tax are relatively easy to get your head around, but there can be a lot of niche questions that can be raised. Here are some of the most commonly asked questions around MTD for ITSA:

MTD: Frequently Asked Questions
  • Does it mean I have to submit four tax returns a year?
    No, this won't be like submitting four tax returns a year. The quarterly updates are far simpler than a traditional Self Assessment tax return, and are just a summary of your income and expenses for that quarter.
  • Do I need to make quarterly payments?
    No, the payments won't be made quarterly, the timing of your tax payments won't change. MTD just effects how you report on your tax, not how you pay it.
  • Can I add custom fields to digital invoices to track specific contract dates?
    Yes, you will be able to do this using the ``custom fields`` feature in bookkeeping software. While HMRC only requires the date and amount, it's worth including these level of extra detail linked to your invoices, to ensure you're maintaining high-quality records and keeps you prepared for potential HMRC investigations.
  • I have occasional short-term employment in addition to my sole trader business: how I declare this income?
    You will need to report your employed (PAYE) income on your MTD tax return at the end of the year. This information should be included in your Final Declaration.

Summary: how to be confident on MTD for Income Tax

MTD for ITSA might seem like a lot, but just remember these core points: you need to use HMRC-compliant software, you need to keep digital records of income and expenses, and you need to send updates to HMRC every three months. As long as you follow those key points, it should be smooth sailing.

And remember, this won’t be the same as sending four tax returns in a year. It’s much simpler than that and by keeping on top of your tax quarterly, you’ll have a richer understanding of your business.

Your immediate next step is to check your tax return for 2024/2025. If your turnover was over £50,000, you’ll need to start getting ready for April 6th. If you’re feeling stressed about the deadline, don’t worry: just use our MTD 90-day readiness checklist.

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Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

AI could land you in a legal nightmare – here’s how to protect yourself

A warning has been given to business owners: if you deploy AI, you must put the correct governance and protections in place.

While, for many ventures, AI is changing the business landscape for the good, a legal expert is urging businesses to get up on the technology, as they can inadvertently fall into legal mires in everything from copyright to data privacy. 

The F&B sector is one of the latest to report positive ROI from AI investments. However, there is also a reported AI skills gap in the UK, which means that companies might be desperate to deploy AI but find themselves lacking people with AI skills

This could lead to mistakes with potentially huge implications, both financially and in terms of loss of reputation. 

Copyright calamities

Speaking to IFA Magazine, Kirstin McKnight, practice group leader at commercial law firm LegalVision, said that education is absolutely key for businesses if they want to use AI and avoid legal wrangles or compliance issues. 

According to McKnight, the number one risk for businesses is using AI-outputted material and unintentionally infringing on copyrighted materials in the process. In particular, there have been high-profile legal battles after material protected as Intellectual Property was reportedly used to train AI models. 

This means that someone using AI to create content could find themselves entering prompts and being presented with a response that is actually close to, or identical to, a copyrighted work – whether text, a logo, or an image. 

McKnight advised: “To protect your business, it is essential to carefully review the licensing and terms of service of any AI tool you use. Implement internal review processes to check outputs for potential infringement, and clearly define ownership rights in contracts.” The advice is particularly pertinent if you are using the AI content commercially. 

Misleading information

Caution is also advised as generative AI can be prone to “hallucinations” – false or misleading information that the system presents as correct. If you are a business owner using AI to create marketing material, for example, make sure that you have a human fact-checking process in place. This is something job hunters have neglected at their peril when using AI to help write their CVs. 

According to New Scientist, hallucinations are getting worse. The site reported on a hallucination rate leaderboard that revealed some models had seen double-digit rises in hallucinations from their more recent releases. 

When AI is deployed by organisations in customer-facing capacities, this has led to potentially dangerous situations. A bot used by the New York City authorities, for example, gave out “dangerously inaccurate” advice on everything from housing policy to workers’ rights.

Put frameworks in place

While the EU is working on its own AI framework, businesses can’t be lax about their own governance. McKnight said: “Many businesses adopt AI tools without establishing clear policies. This lack of governance can quickly turn into a serious legal and operational risk as employees may misuse AI, input inappropriate or sensitive data, or fail to recognise harmful outputs, which could lead to data breaches or escalate into costly lawsuits.” 

If you are using AI that’s given access to your customers’ personal data, for example, protocols need to be in place to make sure this data is protected and anonymised, and that permissions have been gained. 

Regulation is key to protecting against these kinds of data protection or compliance slipups. Create a robust AI plan that your employees are trained on. This training also needs to include understanding the compliance rules and regulations that are already in place for AI usage. 

McKnight added: “It is essential to stay informed about evolving regulations, conduct regular audits of AI systems, and design strategies with flexibility so you can adapt quickly to new legal requirements as they emerge.” 

While AI uptake is moving at a dizzying pace, businesses cannot use their lack of understanding or ignorance of the regulations as an excuse if things go wrong. If you’re to deploy AI without risk, constant awareness and alertness are your greatest shield.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Trump’s tariffs are the biggest challenge facing one in five UK SMEs

The spectre of political turbulence is haunting 21% of UK SMEs as they put tariff disputes at the top of their list of challenges.

New research from 1,000 SMEs across the UK has revealed exactly how much of an impact President Trump’s erratic threats of trade tariffs are having on businesses. 

Data from Paragon Bank has laid bare that more than one in five of the nation’s SMEs say that the tariff threat is their single biggest challenge, placing it above all other concerns, including problems recruiting staff, tax burdens, and regulatory red tape

Direct impact on takings

As the world waits on the whim of the US President, businesses in the UK are reporting that they are already feeling the impact of the tariffs. 

In the survey, a quarter of businesses said that their profit margins have already been directly hit, and 17% are recording reduced sales. Among these, 23% said that they were suffering from reduced access to export markets or falling demand from overseas clients. 

22% of business leaders also said that the uncertainty over the future is affecting their ability to strategise, while 20% said that there has been a direct impact on their production time. 

State of limbo

While there seems to be a temporary lull in the tariff storm after the World Economic Forum in Davos, the possibility of escalation remains. Just a week ago, Trump was threatening to introduce new tariffs on eight European countries, including the UK, unless they supported his wishes to buy Greenland.  

In this climate of uncertainty, the survey found that the transportation, storage, and manufacturing sectors are reporting the most vulnerability. 

However, businesses in all sectors pointed to the same issues, with 30% reporting a rise in the cost of imported goods, 28% reporting supply chain disruption, and 27% saying production costs had increased.

Continued turbulence

The trade tariff wrangle has been going on for many years, and unfortunately for businesses, it isn’t showing signs of abating. Some businesses in the UK, therefore, have had no option but to “delay investment decisions or scale back growth plans,” said Phil Hughes, Deputy Managing Director of SME Lending at Paragon Bank.

He added: “Trade tariff disputes have created significant challenges for SMEs, not only those directly involved in import and export markets, but also businesses further down the supply chain.” Hughes recognised that many businesses have shown “resilience in absorbing these rising costs”. 

There have recently been increasingly urgent calls to make funding for SMEs easier to access, as this could prove a lifeline for those businesses that have managed to ride the tariff storms so far, but are not sure how much longer they can continue fighting without sinking.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Government’s pub support package sparks calls for wider hospitality relief

Pubs are getting slashed business rates as part of the Government’s new support package, but other hospitality businesses feel left behind.

The UK Government has recently announced a new support package for pubs, giving businesses a 15% cut to business rates bills from April.

This comes following the Government’s decision to backtrack on its plans to increase business rates for pub venues following the 2025 Autumn Budget announcement. 

While this move is being hailed as a major win for pub owners across the country, other hospitality firms — including restaurants, hotels, and cafes — feel overlooked, and have called for the Government to extend the relief across the wider hospitality sector.

The Government unveils business rates relief package for pubs

On Tuesday, the Government revealed a new support package for British pubs, aiming to ease the financial burden caused by rising business rates and boost local communities.

The support package includes slashing business rates by 15% from April, as well as a two-year real-terms freeze, and a review into the method used to value venues for business rates.

This new revelation comes after weeks of commotion from pub landlords after it was announced at the Autumn Budget that business rates would increase for hospitality businesses, causing landlords to bar Labour MPs from their doors in protest.

The Government’s support package aims to save the average pub £1,650 in 2026/27, with around 75% of pubs seeing their bills either drop or stay flat over the same year. It will also announce a new “High Street Strategy”, which is expected to be published later this year.

“If we’re going to restore the pride in our communities, we need our pubs and our high streets to thrive,” Chancellor Rachel Reeves said. 

“We’re backing British pubs with additional support, and our new High Streets Strategy will help tackle the long-term challenges that our much-loved retail, leisure and hospitality businesses have faced.”

Support package leaves wider hospitality sector behind

While pub landlords may be breathing a sigh of relief, restaurants, hotels, and other hospitality firms feel they’ve been left out in the cold.

As the support package only applies to pubs, other hospitality businesses will not be eligible for the relief, and will be expected to pay higher business rates in the new tax year. The Federation of Small Businesses predicts an average rise of 52%.

While Labour MPs have called for a pause on business rate hikes for music venues, restaurants, gyms, nightclubs, and local shops have criticised the Government for not extending this support beyond these establishments.

Michael Kill, Chief Executive of the Night Time Industries Association, told The Guardian that the support package is “little more than a drop in the ocean when set against the reality of the current tax system and the cumulative damage inflicted by the last two budgets.”

Meanwhile, Kate Nicholls, Chair of UKHospitality, said that “the rising cost of doing business and business rates increases is a hospitality-wide problem that needs a hospitality-wide solution.

“The reality remains that we still have restaurants and hotels facing severe challenges from successive Budgets,” she added. “Without clear action, they will face increasingly tough decisions on business viability, jobs, and prices for customers.”

How should hospitality firms respond?

Hospitality businesses that don’t qualify for the new support package should first check for Small Business Rates Relief (SBBR). Many small pubs, cafés, restaurants, and hotels may already be eligible for SBBR, which can reduce or even eliminate business rates depending on the property’s rateable value.

As Matt Harris, owner of Planet of the Grapes, advises in his latest column for Startups.co.uk, you should check whether the Valuation Office Agency (VOA) has the correct rates for your building, and challenge any inaccuracies before they push up your bill unnecessarily.

It’s also worth exploring other local or sector-specific grants, as some councils and trade bodies offer targeted support for struggling hospitality businesses. For example, short-term financial relief, energy or rent subsidies, or programmes that help businesses recover from post-pandemic challenges.

And with the Government’s High Street Strategy expected later this year, you should keep an eye out for any new support measures or updates to business rates that could benefit your operations.

Whining and Dining with Matt header image
Discover the ales and ails of hospitality

Planet of the Grapes founder Matt Harris has over 25 years of experience in hospitality. Read his bi-monthly column for Startups now.

Read Whining and Dining
Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Selling online? Make it work for you

In an exclusive column, Emma Jones CBE discusses her work tackling late payment practices, offering practical insights to help small businesses get paid what they're owed.

Supporting small businesses means understanding what really helps them start, run and grow — and listening directly to the platforms they rely on every day.

I recently hosted a roundtable with Small Business Minister, Blair McDougall MP, bringing together the UK’s major marketplaces (eBay, Etsy, TEMU, Fruugo, etc.) with leading payment providers (Stripe, PayPal, Square).

In the room, we had a group that reached most small businesses in the UK. So what did we talk about? Here is the inside track…

Giving founders time back

Show me a founder who doesn’t want to free up time to spend on more meaningful work!

Luckily, marketplaces take on some of the admin chores that small businesses need to comply with (the main one being VAT collection). We’re now looking at whether this can be quantified and what more could be done to help reduce business burdens.

Faster finance, when it’s needed

Through access to live performance data, platforms can identify their merchants who would be eligible for a loan. Access to lending is achieved in a few clicks, and money can be in the account of a small business the next day.

If Carlsberg made lending, it would look like this! This rapid access to growth capital is allowing small businesses to grow. It will be interesting to see if lessons from this could be applied across the wider lending sector.

Helping small businesses sell to the world

Marketplaces and payment providers enable international trade, with one platform stating that 9 out of 10 businesses selling with them sell to the world.

Some have seller dashboards to offer forecasting on sales volumes to support founders with inventory planning. We also discussed how to navigate the changes to de minimus (small value trades) as a small business.

Building digital confidence to scale

Digital adoption is key to growth, and small firms need to feel digitally capable and confident using digital tools to save time, work more efficiently, and stay competitive.

Most attendees are running education programmes or schemes with one platform offering free AI subscriptions to 10,000 businesses. Other topics included the introduction of e-invoicing.

Preparing small businesses for what’s next

Through AI technology, the way people shop is changing, and more are using AI agents to shop on their behalf.

It was agreed that we will take the next steps to convene a larger group to discuss a national effort to deliver education and support for small businesses on how to be ready for and make the most of agentic commerce.

Looking to sell online? Here are Emma's top tips

  1. When selecting marketplaces and payment providers, do your research and look at where others in your industry are selling and how they are performing.
  2. Marketplaces often host seller forums or community spaces, where you can connect and ask any questions you have about trading on a particular platform.
  3. Before signing up, read the terms and conditions and review the policies of the online marketplace or payment provider, as these are the terms you are agreeing to as your business changes or grows.
  4. The fees and charges can be very different, so check these ahead of making your decision (Note that these fees may change, including if your business changes or grows).

Emma Jones CBE - Small Business Commissioner

Emma Jones advocates for SMEs in the UK, ensuring they receive the resources they need to grow. With a degree in Law and Japanese, Emma has spent the last 25 years founding and leading multiple ventures, including Enterprise Nation and StartUp Britain, before being appointed as the Small Business Commissioner for the Department for Business and Trade in June 2025.

Small Business Commissioner

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Pensions beat raises and remote work as employees’ most valued benefit

Pensions have been highlighted as a key staff retention tool, with 90% of workers ranking pension packages as important when considering new roles.

90% of workers view pension packages as important, and will scrutinise them when they are deciding whether to stay with their employer or look for a new job. This reveals pensions to be more influential than any other benefit – including runner-up flexible and remote working (which 76% said was important).

The research from workplace pensions specialist Penfold took in 2,000 employees and 500 SMEs. The resulting data suggests that, while businesses may focus on their pension obligations as an employer, pensions should also be viewed as a powerful tool for staff retention. 

Pensions are more important than other financial benefits

After pensions and remote or flexi working, the survey – which ranked employee benefits – found that the benefits you might expect to top the list didn’t come close to pensions. Bonus schemes and salary advances, for example, were named as important by 74% and 65% of respondents respectively. 

In addition, employees flagged a generous parental leave policy as important, and health and life insurance both got a mention, as did work socials. 

While recent research suggests that freelancers often neglect their pension pot, it’s clear that for PAYE employees, it is an absolute focus.

Pensions as a recruitment tool

Pensions have been found to play a key role when employees are looking for a new job. In the survey, 88% of respondents said that, when deciding whether to join a new company, the pension on offer is a very important consideration.

In its Salary Trends Report 2026, which analysed 21.6 million UK job positions across 22 industries and 21 cities, Totaljobs says that 41% of candidates are looking for or planning to look for a new role in 2026.

By ensuring your company offers an appealing pension package, you’ll be helping to put your business in a good position to avoid losing strong candidates from this group to other hirers.

Untapped potential

While offering a range of workplace benefits is essential, the Penfold team argues that pensions are often underestimated as a tool for retention. 

Chris Eastwood, co‑founder and CEO of Penfold, said: “For many employers, pensions still sit quietly in the background. They’re treated as a compliance task: important, but largely fixed. Something you set up once, then move on from.” 

He argued that, instead, pensions can be a powerful tool in supporting employees’ “financial wellbeing, morale and long‑term retention”.

With talent shortages in some industries, notably hospitality, canny employers can create pension packages that help them retain their staff, and also use them to attract the best people to help them ride out the current storms.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Freelancers rethink self-employment as MTD readiness comes under scrutiny

Research reveals that tax stress is causing one in six freelancers to reconsider self-employment, raising concerns over HMRC’s readiness for Making Tax Digital.

According to data from Taxfix, the stress caused by tax returns is leaving one in six freelancers reconsidering whether self-employment is really worth it.

The dreaded Self-Assessment tax return deadline is a tale as old as time, and as most sole traders and freelancers will tell you, so is the system. Every year, it’s the same story of last-minute panic, frantic inbox searches for that one receipt, and a mad rush fuelled by cold coffee and the HMRC countdown clock.

And with complaints around poor customer service and complicated processes, concerns are growing over whether HMRC is prepared to roll out Making Tax Digital (MTD) in April 2026 without adding further strain to freelancers who are already under pressure.

Tax headaches are making freelancers reconsider self-employment

Becoming self-employed may sound like a dream for some, but the stresses around tax returns are turning this dream into a horror story for many sole traders.

According to research from AI accounting platform Taxfix — which surveyed 2,000 freelancers — the stress around tax returns is making 16% of sole traders question whether they want to work for themselves anymore.

And for those who once thought about going freelance, the reality of the system is prompting a rethink — with the proportion of people considering self-employment falling from 50% to 38% between 2024 and 2025.

HMRC has warned that 5.65 million people are yet to file their tax return this year, but Taxfix’s survey found that 19% of self-employed Brits would rather pay the £100 fine than deal with the stress of filing their tax returns on time, while 25% admit to leaving their return later than usual this year.

“Doing a tax return as a sole trader feels way more complicated than it needs to be,” says Connor Gani, a freelance producer in London. “Every year, I’m forced to navigate the same system a limited company uses — scrolling through endless pages that don’t apply to me with anxiety-inducing warnings about penalties if I get it wrong.”

Is HMRC ready for Making Tax Digital?

Ongoing problems with HMRC’s systems could pose a risk to the implementation of Making Tax Digital (MTD) in April 2026.

A majority of respondents from Taxfix’s survey (54%) cited poor customer service and HRMC’s “confusing” website as the main reason for putting off their tax return. Complicated forms (29%) and anxiety around the process (27%) were also highly reported reasons.

And with MTD on the horizon, this data raises serious questions about whether HMRC is truly ready for its rollout — particularly when 81% of freelancers are calling for a simpler process, while 27% want mobile-friendly filing.

Oliver Harcourt, Senior Director at Taxfix, says: “MTD is a structural change requiring quarterly reporting that may benefit the tax system long term. But it currently risks increasing complexity for sole traders, rather than reducing it.

“We’re seeing that the current system is a huge pain point for tax filers, raising questions about HMRC’s preparedness for a quarterly reporting process.

“Whilst I’m confident that the technology for MTD will go live, I’m not confident that the user experience will be seamless in the immediate term.”

How freelancers should prepare for MTD

The most important step for sole traders and freelancers is to start keeping digital records as soon as possible and ditch the pen and paper methods for good.

That means organising income, expenses and receipts completely digitally. This will make Self-Assessment less stressful and lay the groundwork for MTD ahead of April.

MTD-ready accounting software can make the process much easier, with 71% of small businesses already relying on it to manage their taxes. Tools like Xero, QuickBooks and Sage allow you to track expenses in real-time, generate reports automatically, and even submit data directly to HMRC once MTD becomes mandatory. 

Overall, the key is to get into the habit of recording records digitally. The earlier you start, the smoother your tax filing will be, and the less stressful quarterly reporting under MTD will feel.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

No check, please! 8% of restaurant diners admit to bolting without paying

A nationwide survey has revealed that “dining and dashing” is shockingly common, with 8% of punters admitting it’s something they’ve done.

A survey that took in 1,500 diners across the UK has found that restaurants are frequently falling victim to unscrupulous diners who scarper without paying, and London is the worst for it. 

The data, collated by card payment solutions provider takepayments, revealed that 8% of restaurant goers admit they have headed off without paying the bill. 

The survey comes at a time when restaurants need good news, not unpaid bills. While relief may be around the corner for pubs, business rates changes and alcohol duty hikes, as well as expensive long-term goods and staffing costs, are keeping confidence low.

For many businesses, an unpaid meal could have a huge impact. 

The scale of the shame

There was a 1% difference between men and women, with men being more likely to not pay. The results also pointed the finger at one age group, the 35 to 44 bracket, as the most likely to dine and dash. 

The reasons for doing so varied, and actually offered some hope, with 39% of dine-and-dashers saying they had simply forgotten to pay. However, there is no data on whether they went back to rectify this, and an unpaid bill is an unpaid bill regardless of how innocent the accident. 

Meanwhile, 13% said they had left a restaurant without paying because they were in a hurry and the service was too slow, suggesting they acted out of perceived necessity.

However, the remaining non-paying customers knew exactly what they were doing, and admitted they had dined and dashed as an act of theft, with 11% saying they did it for the thrill. 

As well as revealing which gender and age group are most likely to skip paying for their meal, the survey also uncovered regional differences. 

London accounted for 21% of all reported incidents in the UK. However, before those living in the capital hang their heads in shame, it’s worth knowing that when the data was adjusted for population size, it was the East Midlands that actually topped the list as the region with the most incidents.

Are no-shows an even bigger problem?

The data also uncovered a potentially larger issue for businesses – the fact that 12% of diners have booked a table at a restaurant, then failed to show up.

In terms of the reasons customers do this, 60% of no-shows said they had simply forgotten to cancel their table, while being too embarrassed to contact the restaurant was listed by 15% of respondents, and a further 15% said cancelling was too much effort.

London was again pinpointed as a hotspot, with almost one in five admitting to missing a booking. 

Interestingly, there was also a gender disparity. Women are more likely than men to forget to cancel a reservation, with 68% of women saying they’d done this compared to 49% of men.

To counter this, some businesses have been putting deposit schemes in place, but punters are baulking at this, with the survey finding that 44% are put off making a reservation when a restaurant asks for card details to secure the booking.

What can businesses do?

For businesses, the key to countering no-shows and non-payers is to keep it simple for customers, said Darren Larkman, Field Sales Director at takepayments: “Restaurants can make the booking process much easier by keeping it quick and simple. That could be an easy-to-use online system, clear instructions for walk-ins, or flexible deposit options.” 

He adds that automated email reminders and easy cancellation links “also help diners cancel responsibly”. 

Clarity is also key to preventing dine-and-dash disasters. Diners should be able to clearly see how and when they need to pay; and there should also be a designated member of staff in each area to monitor tables and ensure customer service is timely. 

Larkman advises taking pre-payments or deposits for large tables; but paying upfront for all customers could also be an option, depending on the nature of the business. It might not work, for example, for a high-end restaurant with a small number of covers, but it could work for a large venue with a rapid turnaround of tables. 

However, even with measures in place, there might be situations where diners are determined not to pay. Larkman recommended that restaurants ensure their staff are trained to “approach the situation calmly and professionally”.

If things do get out of hand, CCTV is a strategic tool (though customers must be told that it is in place), and staff must know the processes if they need help from the authorities with a problematic payer. 

As Larkman said: “By combining good processes, staff training, and smart use of technology, restaurants can minimise accidental or deliberate dine-and-dash incidents while keeping customers happy and service running smoothly.” In these times of rising costs, this is all the more important.

Whining and Dining with Matt header image
Discover the ales and ails of hospitality

Planet of the Grapes founder Matt Harris has over 25 years of experience in hospitality. Read his bi-monthly column for Startups now.

Read Whining and Dining
Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

7 dropshipping products to maximise your sales in February 2026

Do your dropshipping sales need more love? Check out these seven products — from pilates rings to drawstring jeans — that shoppers are head over heels for.

Valentine’s Day is just two weeks away, and for dropshipping businesses, finding the “perfect match” means selling the products that are in demand right now. 

While this may not involve stilted first days or awkward getting-to-know-you chats, it can be tough to know exactly what shoppers are looking for.

Luckily, we’ve done the hard work for you. 

After crunching the numbers and digging into the latest market trends, we’re rounding up seven of the most popular products from top dropshipping suppliers — so you can spend less time guessing and more time making sales this Valentine’s Day.

1. Antarctic krill oil

Who says it’s too late for New Year’s Resolutions? 

Living a healthier lifestyle is on many people’s resolution lists every year, meaning health products are often in high demand. And right now, Antarctic krill oil is in the top spot.

Antarctic krill oil is a supplement made from krill, which is rich in omega-3 fatty acids (EPA and DHA) and is mainly used to support heart health, brain function, joint health, and overall wellness. 

And it’s these health benefits that seem to be catching on, as Exploding Topics reports an 18.1K search volume for Antarctic krill oil, with a +219% spike in interest. Meanwhile, Startups’ research found 1,300 searches on Amazon in the last month, while search interest jumped by +1,971%.

In the UK, food supplements like Antarctic krill oil are legally classed as food and not medicine. This means you cannot market or advertise them as able to treat, prevent, or cure any disease or medical condition. You must also comply with the Food Standards Agency (FSA) by ensuring that the product is safe for consumption, correctly labelled, made from permitted ingredients, and only promoted using authorised health claims.

2. Pilates rings

Pilates has become a popular way to improve strength, flexibility, and overall wellbeing without high-impact workouts. In the UK, there were over 1.2 million people practising pilates in 2025 — a 30% increase in the last five years.

And whether it’s to bring to a local class or to practice at home, pilates rings are a simple, affordable piece of equipment that helps people level up their workouts by adding resistance and improving muscle engagement.

According to data from Exploding Topics, searches for pilates rings were up to 33.1K, with an uptick in interest of +203%. Our research also found that search volume for the product on Google was 4,400, while search interest spiked by +52%.

These kinds of products can really shine on visual social media platforms, such as TikTok and Instagram. Quick demonstrations (such as “three moves you can do with a pilates ring”), before and after clips, or beginner-friendly routines can show potential buyers the product in action, understand how easy the rings are to use, and encourage them to try for themselves.

3. Tabi shoes

Tabi shoes are a type of traditional Japanese footwear inspired by the tabi sock, which separates the big toe from the other toes. Many tabi shoes are flat or have minimal heels and can be made from different kinds of materials, whether that be cloth, leather, or modern synthetics.

Tabi shoes are a hot look for many right now. On Exploding Topics, the number of searches for the footwear reached 135K, while search interest climbed by +186%. Through our own research, search volume for tabi shoes hit 12,100 on Google, with a +49% increase in search interest.

Again, short-form video content on social media can be an effective way for dropshippers to market the product by highlighting its split-toe feature and minimalistic shape. Collaborating with micro-influencers in fashion, streetwear, and Japanese culture niches can also help promote the product through authentic reviews, styling videos, or outfit inspiration posts.

4. Drawstring jeans

Regular button or zip-up jeans can be uncomfortable, and finding the right size is often a hassle for many. 

That’s why drawstring jeans blend the comfort of elastic-waist or jogger-style trousers with the classic look of jeans. Instead of the usual button-and-zip closure, they have a drawstring waistband that can be tightened or loosened for a customisable fit.

And it’s this kind of flexibility and comfort that’s driving 18.1K searches and a +169% increase in interest, according to Exploding Topics. Startups’ research reveals a 3,600 search volume on Google, along with an +82% uptick in interest.

Like with pilates rings and tabi shoes, dropshippers can promote drawstring jeans through video content that focuses on the product’s comfort, style, and how easy they are to wear. Short videos demonstrating outfit ideas, how to style them, or showing how comfortable they are can work really well on platforms like TikTok and Instagram Reels.

5. POV cameras

Spend even a short amount of time on TikTok, Instagram Reels or YouTube Shorts, and you’re bound to find several point-of-view (POV) videos quickly pop up on your feed. 

Put simply, these are videos shot from the perspective of the person filming, so the viewer sees things as if they’re looking through their eyes. On TikTok, #POV is one of the platform’s most popular hashtags, appearing in over 89 million videos.

While POV videos can be recorded on regular smartphones, specific POV cameras are all the rage right now. These cameras are often worn on the head, chest or attached to equipment to capture hands-free footage that shows exactly what the user sees.

As data from Exploding Topics reveals, search traffic for POV reached 27.1K, while interest jumped by +155%. Additionally, our research found that search volume has picked up specifically on Amazon, with 2,500 searches and +88% in search interest.

6. TPU filaments

More people are picking up 3D printing as a hobby. So much so that a survey by Filamentive reveals that 46% of respondents use 3D printing for hobbyist and creative projects. 

With this rise in popularity naturally comes a demand for 3D printing materials. Specifically, Thermoplastic Polyurethane (TPU) filament. This is a type of material that’s flexible, durable, and can be melted, reshaped, and reused without losing its properties. Some of its most common uses include making phone cases, wearable accessories, gaskets, or hobbyist projects like cosplay props.

Whatever people want to use it for, Exploding Topics reported 33.1K in search traffic for the product, while interest climbed by +144%. Our own research also found a 1,900 search volume on Google, with an +81% increase in interest.

However, it’s important to note that all TPU filament products sold to consumers must comply with the General Safety Regulations (GPSR) in the UK. This means it must be safe to handle, free from toxic substances, and meet general safety expectations. Suppliers should also provide a “Declaration of Conformity” (DoC) or safety documentation if available.

7. Pimple patches

Nothing ruins a photo more than a zit or pimple on your face that just won’t budge. 

That’s why pimple patches have become a lifesaver for many. These are small and adhesive stickers that cover blemishes, absorb excess oil and pus, and help speed up healing while protecting the area from bacteria and picking.

On Google, search traffic for pimple patches hit 33.1K, while interest surged by +22%. And if you want to be a little more specific, we found that star-shaped pimple patches were the most popular style for Amazon shoppers, with search volume for “star pimple patches” climbing to 3,200, while interest jumped by +19%.

For dropshippers, using good search engine optimisation (SEO) can help your pimple patch products show up when people are searching for quick skincare fixes. Optimising product titles, descriptions, and social posts around keywords like “pimple patches”, “spot treatment”, or “acne stickers” can help attract more visibility to your products.

As pimple patches are considered a cosmetic product, sellers must comply with the UK Cosmetics Regulation, meaning that the products should be safe for use, properly labelled with ingredients, warnings, and expiry dates, and not marketed with any misleading or medical claims (such as “cures acne”).

Want to keep your sales rolling? Our top dropshipping products list will help you attract customers, boost sales, and keep your store thriving no matter the season.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.
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