How to use generative engine optimisation (GEO) to win AI search

Is your content ready for the age of AI? Learn how to future-proof your digital marketing strategy with GEO.

From the explosive popularity of apps like ChatGPT to the recent rollout of Google’s AI Overviews feature, the rise of generative AI has fundamentally changed how users answer queries and businesses that aren’t willing to adapt to this shift risk getting left behind. 

Generative engine optimisation (GEO) is a practice businesses can use to ensure their content is discoverable and referenced in AI answers. While traditional SEO strategies are far from null and void, adapting your strategy to embrace AI is essential for remaining competitive in this shifting landscape. However, with GEO still in its relative infancy, you’ll be forgiven if you don’t have all the answers yet. 

This guide provides a deep dive into the practice, exploring its core principles, how it differs from traditional SEO and how businesses can successfully optimise their content for generative engines in simple, actionable steps.

What is generative engine optimisation (GEO)?

Standing for ‘generative engine optimisation’, GEO is the digital marketing practice of optimising content to be recognised and featured on AI-driven search engines and large language models (LLMs).

As chatbots and generative engines become the first point of contact for many users, the ultimate aim of GEO is to have your business or website quoted as the source of an AI-generated summary, establishing your brand as a trusted expert.

Unlike traditional search engine optimisation (SEO), which focuses on improving website ranking in search engine results pages, GEO is about getting your content leveraged by AI models to directly answer a user’s query. 

What’s more, while traditional SEO is limited to search engines, GEO extends its focus to the full range of emerging AI search engines and chatbots, including Google Search Generative Experience, ChatGPT, Copilot, Perplexity AI and Claude.

GEO is no longer a niche marketing tactic; it’s fast becoming one of the best ways for people to promote their business. This is driven by a fundamental shift in the way AI is shaping user search behaviour, as developments in the technology are providing increasingly convenient ways of retrieving information.  

According to research from management consultancy Bain & Company, 80% of consumers are embracing “zero-click searches”, where they’re able to receive AI-synthesised answers to queries without needing to click on a link to a separate website. 

On top of this, over a quarter (27%) of users are trading out traditional search engines for AI chatbots altogether, with even higher adoption among younger generations. 

While this data doesn’t mean that traditional search is going to be obsolete anytime soon, it indicates clear challenges for businesses that fail to adapt to this evolving landscape. Organic traffic has provided a lifeline for many small businesses for decades, but now, even if you’ve secured a top rank in search results, your click-through rate could be decimated by an AI overview.  

The good news? For early adopters of GEO, this new direction isn’t a threat – it’s a significant opportunity. By strategically optimising your content for generative AI engines, your business can become a go-to source, cited by leading platforms like Google SGE and Perplexity AI. 

Getting the ball rolling early is crucial, though, as it gives you the chance to overtake competitors who are still heavily prioritising traditional SEO. Aside from gaining valuable clicks, mastering GEO also helps you build brand trust and authority in a way that SEO can’t.

GEO vs SEO: what’s the difference?

GEO and SEO are both marketing strategies designed to help your content get seen. However, a number of core differences distinguish the two. 

SEO helps form the foundation of our online presence. By following its set of guidelines, you can ensure your website is technically sound, deemed reputable, and structured with keywords to help it rank well on traditional search engines to drive organic traffic and clicks. 

GEO builds upon this foundation, adapting the strategy for the age of AI search. Engaging in the practice helps optimise your content for a new type of search result, as it competes for inclusion in AI-generated answers, rather than just traditional search ranking.

The key to success isn’t about choosing one or the other. By integrating GEO into your existing SEO strategy, you can ensure your content remains visible in both traditional search and AI-driven search, helping you capture the attention of a wider range of users as a result. 

Learn more about the differences between SEO and GEO in our comparison table below:

Type of OptimisationSearch Engine OptimisationGenerative Engine Optimisation
Primary goalTo rank higher on traditional search engine result pagesTo be included or cited in AI-generated answers overviews
Target platforms Search engines like Google Search, Bing and Yahoo!Google SGE and chatbots, like ChatGPT, Gemini and Claude
Content focusCreating keyword-optimised content Creating concise and well-structured content
Content formatArticles, guides, pillar pages, product pages, etc.Direct answers, FAQ sections, comparison tables, etc.
Success metricStrong organic traffic, keyword rankings and high click-through ratesFrequent citations and brand mentions in AI responses
Desired user journeyUser clicks on a link to visit the websiteUser trusts the brand as a reputable source

How does GEO work?

GEO is still in its early days, but there are already some clear best practices to follow to maximise your chance of getting discovered by AI engines. Here are practical strategies to kick-start your GEO journey.

Focus on topical authority

AI models are trained to understand concepts holistically. So, to increase your chances of getting picked above competitors, writing a couple of great articles isn’t enough.

Instead, you need to establish yourself as an authority on a given subject. This can be done by building a network of interconnected content that covers all aspects of a topic, using ‘content clusters’. Simply start with a long-form ‘pillar’ page, providing a broad summary of the topic, before creating shorter pages that explore specific subtopics in detail.

We also recommend linking the pages together using descriptive anchor text, as this sends clear navigational clues for the AI to pick up on. 

Optimise for natural language queries

One of generative AI’s key advantages over traditional search is its ability to respond to users in a conversational, even friendly manner. This understanding of natural language also applies to the way AI engines process and capture content. 

So, instead of relying on keywords, like you would with traditional SEO, optimising content for natural language is crucial for a successful SEO strategy. 

There are several ways to make it easier for AI models to parse and cite your content, including structuring your content to include question-based headings, writing in a conversational tone and providing concise, scannable summaries wherever it makes sense. 

Use schema markup and structured data

In addition to using natural language, leveraging structured data like schema markup is a valuable GEO practice. 

Schema markup is a type of code you add to your website, which provides a machine-readable language that defines what your content is about. It essentially acts as a blueprint, telling AI models or LLMs what each piece of information represents, from how-to guides to FAQs. 

Providing this clear, verifiable data significantly increases the chances of your content being selected for a featured snippet, rich result or even citation within an AI overview. While it might sound complex, plugins or third-party tools can simplify the process for beginners. 

Maintain consistent tone and clarity

Just like with traditional SEO, developing a consistent tone in your content helps to establish your brand as an authoritative and reliable source. 

Generative AI models are capable of quickly identifying inconsistencies, so writing your content in a consistent voice helps signal that your brand is trustworthy. Conversely, a jumble of inconsistent, unclearly defined information can confuse AI models and narrow the chances of your content being favoured. 

If you haven’t already done so, we’d advise creating a brand style guide that clearly defines your brand’s voice, tone and terminology. That way, you can ensure that every single piece of content you produce is written in a consistent tone.

Include evidence and sources

Backing up your content with evidence and sources should already be standard practice, but it’s all the more important when it comes to boosting your GEO strategy. 

To prevent responding to users with inaccurate or misleading information, AI models prioritise trustworthiness and authority. So, you’ll maximise the chances of your content getting picked up if you ensure all of your content is thoroughly researched and backed up by credible sources, like academic studies or industry reports.

Publish under a named author

Another way you can boost your experience, expertise, authoritativeness and trustworthiness (EEAT) score, and increase the chances of being cited by AI as a result, is by publishing your content under a named author.

As part of their mission to only source trusted information, Google and other AI models are considerably more likely to cite content that appears to be written by a verifiable expert, rather than an anonymous source. Therefore, publishing your content under an author, with a clear bio and a history of writing on the topic, establishes you as a credible source in the eyes of AI.

The practice also has the knock-on effect of building trust with human readers and traditional search engines, making it an important string to add to your digital marketing bow. 

Where do AI engines get information from?

The main way AI engines retrieve information is by scraping the web. They use advanced algorithms to scan publicly available data like articles, blog posts and scientific papers. This means that as long as the content on your website is publicly accessible, it’s already a potential source of information for AI engines like Google SGE, ChatGPT and Gemini. 

While both AI and traditional search engines rely on web crawlers to collect text, images and videos from other websites, the similarities essentially end there. Instead of just showcasing established content, AI engines process and synthesise the information to form original, direct answers. 

This is why creating clear, accurate and authoritative information dramatically boosts your content’s chances of getting snapped up.

Will GEO replace SEO?

No, GEO won’t replace SEO entirely. SEO is a foundational strategy for digital marketing and remains a vital way for businesses to boost website traffic and brand discovery. 

It’s more accurate to say that, as artificial intelligence keeps evolving and AI platforms continue to challenge traditional search dominance, GEO will only become a more powerful tool for businesses to stay relevant online. 

While both strategies are necessary for maximising visibility, businesses can’t afford to ignore this shift. The digital landscape has changed drastically in just a matter of years. 

So, investing in GEO now is one of the best ways to future-proof your business against the ever-evolving search environment. This blended approach will ensure your brand isn’t just discoverable, but also a trusted source in the new era of generative AI.

Conclusion

Boosting your brand’s online visibility isn’t easy, especially as the rules appear to be changing as you go. However, while the fast pace of AI may appear to be throwing out the tried-and-tested SEO rulebook, it just marks another chapter in the ongoing evolution of digital marketing. 

GEO doesn’t pose a threat to your digital marketing strategy; it offers you the chance to redefine it and make quick, effective wins. You don’t need to be an AI expert to have your content favoured by the biggest AI engines, either. 

By producing clear, concise and well-structured content, you’ll stand a good chance of being picked up over competitors, especially those who are still heavily focused on traditional SEO. 

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

4 in 10 small businesses have been penalised for paying staff wrong

The majority of small business owners admit to making payroll errors, with companies most likely to say they calculated staff wages incorrectly.

UK small businesses are being subject to penalties after making mistakes in payroll runs, new research has found. The data suggests evermore complex tax regulations are turning payroll compliance into a considerable risk for SMEs.

In a survey of 1,000 small business leaders, carried out by payroll software Employment Hero, 84% said they have made payroll errors, inadvertently impacting employees.

It’s potentially, also, hurting cash flow. Nearly half (40%) of this group have incurred penalties due to payroll issues, with more than a third having faced significant fines amounting to thousands of pounds.

In part, the issue is due to a wealth of employer costs introduced this April. Employment Hero UK Managing Director Kevin Fitzgerald comments: “With the rising National Minimum Wage, increased National Insurance Contributions, and tougher enforcement of employment law, there’s never been a more complicated time to be a small employer.”

Payroll errors are widespread

According to Employment Hero, over half of small business leaders surveyed reported making payroll errors more than once. The most common errors committed were:

  • Calculating wages incorrectly (48%)
  • Late/missing payments (38%)
  • Calculating correct hours (36%)
  • Incorrect tax calculations (27%)

Within Human Resources (HR), any mistakes that can impact a person’s financial wellbeing or livelihood must be taken seriously. Repeat payroll errors can erode trust among employees, leading to demotivation and a decline in productivity.

The supermarket giant, Asda found out firsthand what the fallout can be from a payroll blunder. Last March, an IT glitch resulted in nearly 10,000 workers receiving incorrect pay, leaving thousands either missing two weeks’ wages or reimbursing the company.

Asda employees then participated in a 48-hour strike in May following what they described as a “litany of workplace issues”.

Payroll expertise top concern for SMEs

Part of the issue is that many SMEs are still relying on outdated processes to manage their payroll. Manual processing is common, with Employment Hero finding that 31% still rely on spreadsheets to calculate wages (44% among those with fewer than 20 employees).

HMRC has introduced various initiatives to try and digitalise the tax process for SMEs, as part of its Transformation Roadmap. They include a new online Pay As You Earn (PAYE) service, for 30 million taxpayers to check and update their income, reliefs, and expenses.

However, last August, it was forced to delay plans to require employers to provide more detailed employee hours data via RTI payroll software until at least April 2026, amid concerns from employers they would not have time to implement the change.

As reporting requirements evolve, 70% of SMEs say they are worried about keeping up with payroll technology, reports Employment Hero. 38% say they are also held back by limited expertise, while 36% say they don’t have time to manage the process properly.

The answer for many is to outsource payroll to a third-party provider. However, the cost of payroll outsourcing can quickly climb as the business grows and takes on more staff.

Employment Hero found that small businesses are spending an average of £2,724 a month to outsource payroll – ranging from £1,625 among smaller SMEs to £3,408 for larger ones.



Employment Hero launches free payroll

With payroll outsourcing costs growing, and tax obligations becoming more complicated, many small businesses are turning to HMRC-approved payroll systems to manage staff payments.

As a DIY alternative, payroll software allows companies to stay compliant and reduce costs by managing payroll in-house rather than paying third-party fees. Some brands even often free payroll tiers to help firms get their foot on the payroll ladder.

Employment Hero has announced it will begin offering free payroll software to all UK businesses. As part of this commitment, the company has also launched a new competition offering £5,000 and a one-on-one payroll consultation. Businesses that sign up to the new, free plan before 31 October 2025 will be automatically entered into the draw.

Fitzgerald adds: “Payroll has become a compliance minefield. SMEs are trying to do the right thing, but outdated systems and limited resources are costing them dearly.

“No small business should face fines just for lacking the right tools – and that’s why we’re making payroll free. It’s too fundamental to get wrong. If we want SMEs to power growth and employment, we need to level the playing field – starting with payroll.”

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Should your online store get Christmas-ready in August?

Christmas might feel far away, but here’s why ecommerce businesses should get ready for the holiday season sooner rather than later.

Even the thought of Christmas feels a long way off for many people, but for retailers and ecommerce businesses, the best time to start planning for the holiday season is now.

While Christmas Creep (the trend of holiday and marketing promotions starting earlier each year) might get some eye-rolls from consumers, it’s actually a big opportunity for businesses to capture early-bird shoppers and take advantage of the upcoming season.

That’s why savvy online sellers should already be thinking about what products to stock, as well as how to meet demand, avoid supply chain delays, and stay ahead of the competition.

Why is Christmas coming early this year?

Seeing Christmas-related products before December isn’t new. For shoppers, it can feel as though Christmas Creep comes earlier every year.

However, there’s a good reason for it. With how hectic the season can be, businesses want to avoid any disruption with suppliers. After all, according to Logistics Business, 13% of global business leaders reported “significantly delayed” shipments last December.

And, while many don’t want to think about it yet, it was reported that nearly half of UK consumers start Christmas shopping by early November. 

Another study by TGM research found that 29% of female shoppers start in October or earlier, while men are more likely to delay their shopping until mid-November or later.

Last month, supermarket chain ASDA hit the headlines for selling Christmas items in July. The company said the reason behind this decision was to help make the season more affordable for shoppers.

An ASDA spokesperson stated: “We know how important it is for our shoppers to be able to spread the cost of Christmas, and we start to see searches for Christmas products on Asda.com as early as August.”

‘Tis the season to start planning

Of course, online stores aren’t immune to the Christmas craze. Research by BRC found that year-to-date online spending increased by 4% in 2024, with older shoppers (aged 45-54 and 55+) leading the surge, with sales rising by 56% and 59%, respectively.

Additionally, the rise in Buy Now, Pay Later (BNPL) schemes — such as Klarna and Clearpay — saw online sales surge by 15% last year, suggesting that many shoppers are deliberately starting early to spread the cost of their Christmas shop.

To answer this growing demand, online businesses need to start early to plan for increased traffic, higher order volumes, and customer service demands.

That could even include switching platforms. Unsurprisingly, social commerce has made a significant impact on seasonal shopping. TikTok, in particular, has become the go-to platform for social media shopping, having reported record-breaking Christmas sales in 2024. 


Four ways to prep your store for Christmas

Between managing stock, juggling promotions, and updating your website, setting up your online store for the holidays can be a serious headache. But getting ahead now can save you a ton of stress when the festive chaos really kicks in.

First is the obvious. Stock up on the essential products early, as you won’t have to deal with any delays or increased shipping costs during the peak season. Make sure your products also meet customer needs and trends from the year as well.

Next, think about your marketing strategy and how you’re going to promote your business and products during the festive season. Consider channels like email or social media, as well as paid ads, influencer partnerships, and even search engine optimisation (SEO) tweaks to capture the holiday search traffic.

Once you’ve got this figured out, you should look into updating your returns policy. It’s common practice for UK retailers to extend their policies over the Christmas period, and with 18% of small business orders returned post-holidays, this can help boost customer trust, reduce complaints, and give shoppers more confidence when shopping with you.

Your business website shouldn’t be left out either, as you’ll need to optimise it with content tailored to attract customers searching for holiday gifts and deals. This means preparing product descriptions, festive visuals, or dedicated gift guide pages.

While it might be a little early to think about your own seasonal shopping, it’s the perfect time to get your store ready for the busy period ahead. Not only will it ease the stress of the chaotic festivities, but it may even get you into the Christmas spirit, too.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

I always worked through summer — until I became a Dad

August used to be Varun Bhanot's time to catch up — clearing inboxes, planning ahead, and keeping the business on track. But this year is different.

Historically, my August has been all about Q3 check-ins and a slow flow in the inbox.  It’s also been a chance to catch up with any remaining work or plan ahead. This year, though, marks a change. It’s my first summer as a new Dad.

Like many founders, I’ve always struggled with the idea of switching off. Holidays just meant a shift to a different time zone and slightly sandier Slack messages. The guilt of going offline was too intense and seemed unbecoming of a founder.

Now, with a baby at home, the stakes have considerably risen. Our daughter has just begun to familiarise herself with the surroundings, a stage I don’t want to miss. But the company stops for no-one. There has to be someone steering it in the right direction, and managing deadlines, campaigns, and Product expectations.

I have just stepped into the shoes of a working parent, and I have forced myself to be in both worlds at the same time: replying to emails with one hand while holding a milk bottle in the other. I want to show up for my team, investors, and family. On some days, it works. On others, I fall short on both ends.

And that’s precisely the lesson that August is teaching me: presence doesn’t have to mean perfection. It means being intentional. It’s not about the number of hours I devote to work and home, but about making them count.

I don’t intend to take a full sabbatical this summer, but I am creating something more valuable: space. Space to take long walks, and to lose myself in podcasts that have nothing to do with metrics or growth targets. To be the Dad who doesn’t just arrive for bedtime, but who is present for it all — the chaos of bath time, the negotiations over afternoon snacks, and the spontaneous silly face contests.

One thing I am ardently working on? To ignore the phone, no matter how much it buzzes, when I’m with my daughter.

I won’t be fully offline; My laptop will still open, and I’ll still respond to emails. What’s different is that I am practicing a different approach to work, where I consciously choose to be fully present wherever I am. Maybe that’s what rest actually looks like.

About Varun Bhanot

Varun Bhanot is Co-founder and CEO of MAGIC AI, the cutting-edge AI mirror that makes high-quality fitness coaching more accessible. Under his leadership, MAGIC AI has raised $5 million in venture funding and earned multiple industry accolades — including being named one of TIME’s Best Inventions of 2024. As a new father as well as founder, Varun shares candid insights on balancing parenting and entrepreneurship in his bi-monthly guest column, Startup Daddy.

Learn more about MAGIC AI
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Too Good To Miss? Why cafés should embrace zero-waste apps

Zero-waste food apps like Too Good To Go are making waves on social media. Is it too good to miss for hospitality businesses?

Across social media, a new kind of unboxing video is gaining traction. Smiling customers reaching into paper bags filled with surplus sandwiches, pastries and pretzels, picked up not from the post office, but from their local café. And often, at a fraction of the usual price.

These viral clips highlight a growing trend: the use of zero-waste food apps. Among the best-known is Too Good To Go, which describes itself as the world’s largest marketplace for surplus food. The platform partners with high-street names such as Greggs and M&S.

Independent cafés, bakeries, and restaurants are also turning to these platforms — not only to reduce food waste, but to attract new audiences. So how do these apps work? And how much can consumers — and businesses — expect to save?

What is Too Good To Go and how does it work?

Food waste is a big issue for hospitality. According to Waste Managed, the food service sector generates around 920,000 tonnes of food waste annually. 

In recent years, plenty of zero waste food apps have cropped up on the marketplace, like Olio and Karma, aiming to provide the solution to the problem. Easily the best-known is Too Good To Go, which now has 15 million registered users in the UK.

The app works by allowing businesses to offer customers “surprise bags” of unsold items at one third of the contents’ original retail price

Companies can sign up by creating an account through the app. You’ll then add your default typical supply, which you can adjust throughout the day depending on your leftovers. Users then order a surprise bag, which the business sets aside until the user is ready to collect.

In 2025, Too Good To Go says that 42,000 UK organisations are now active on its platform. 

It may be a good time to join them. By March 2027, all UK firms will need to comply with new “Simpler Recycling” rules. The guidelines aim to ensure that all commercial waste is properly produced, stored, transported and disposed of without harming the environment. 

How much does it cost for businesses?

For businesses, part of the allure of zero-waste food apps is the ability to profit from stock that would otherwise have gone in the bin. Even with goods being sold at a third of the price, most struggling cafes and market stalls would agree that any sale is better than no sale.

However, it’s worth noting that these platforms are not entirely free to use. Take Too Good To Go as an example. It’s free to sign up, but after the first three months, businesses are charged a flat annual fee of £46.80 (including VAT).

You’ll also be charged a commission on every sale. For surprise bags under £4.40, Too Good To Go takes a fixed fee of £1.09 (plus VAT). For those over £4.40, the fee increases to 25% (plus VAT) of the price per bag sold.

You’ll also only receive payment on a quarterly basis, which is something to be aware of when you’re planning your cash flow forecast.



Free food, free marketing

Fees aside, for many organisations, the main benefit to zero-waste food apps won’t actually be about clearing your pastries before they go off. It’s also a way to get your business on the app map, and attract new customers from the platform’s user base.

Users download the app and browse eateries near them, building brand awareness. This could also lead to full-priced sales, as there’s the opportunity to upsell other products when the user comes in to collect their surprise bag.

According to a user survey conducted by Too Good To Go, 76% of surplus food shoppers then return as regulars; making it an unlikely customer retention strategy. 

And of course, there are also benefits for your brand reputation. Environmental awareness is growing among consumers. In one 2023 study by WRAP England, 63% of UK diners said they were concerned about wasting food when they were eating out. 

Demonstrating that your company is taking clear steps to reduce its carbon emissions will make it clear that you are practicing your company values, not just professing them.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

New laws to make pubs loud again

The UK Government is set to introduce new laws that could protect pubs and bars from noise complaints, in a bid to revive struggling hospitality businesses.

Proposed laws around outdoor dining could provide a lifeline for struggling pubs, bars, and restaurant businesses in the UK.

Last month, the Government proposed its National Licensing Policy Framework, which would protect hospitality venues from noise complaints. Specifically, developers who wish to build new properties near existing venues could be held responsible for soundproofing.

The reforms come after it was reported that the UK’s nightlife is dying out. Labour says this is to bring “vibrancy” to struggling towns across the country in the hopes of reviving local nightlife and supporting the long-term survival of hospitality businesses.

What are the current rules around noise?

Currently, under the UK’s Environmental Protection Act 1990, local councils are required to investigate complaints that fall under being a “statutory nuisance”, such as loud music from pubs or revellers leaving a nightclub at closing time. 

Generally, businesses in the UK must stop creating loud noise between 11pm and 7am. If they do not, this is known as a statutory nuisance, and councils are obligated to investigate in response to complaints. 

If firms do not comply with a written or verbal warning, the council may remove noise-making equipment, such as loudspeakers, or issue a Fixed Penalty Notice (FPN) of up to £500, which must be paid within 14 days. 

It is also an offence to use loudspeakers for any purpose in the street at night between 9pm-8am, unless the council gives express permission.

Proposed changes could protect pubs from noise complaints

Rules around noise are there so that venues remain mindful of residents at certain times. However, noise complaints can make it harder for hospitality businesses to operate as they risk fines, licensing problems, and reputational issues simply for existing near residents.

In a bid to revamp the UK’s hospitality industry and nightlife scene, the Department for Business and Trade (DBT) said it will incorporate the Agent of Change principle into the proposed National Licensing Policy Framework.

Under this principle, developers of new buildings would be responsible for soundproofing their properties that are constructed near existing pubs, clubs or music venues.

The framework would also simplify the transformation of empty retail spaces into hospitality venues. It would do this by creating designated “hospitality zones”, where approvals for alfresco dining, street events, and longer opening hours will be fast-tracked.

“Pubs and bars are at the heart of British life,” Chancellor Rachel Reeves told The BBC. “For too long, they’ve been stifled by clunky, outdated rules. We’re binning them, to protect pavement pints, alfresco dining and street parties – not just for summer, but all year round.”


Is it enough to aid hospitality businesses?

These proposed challenges could offer much-needed relief to the UK’s pub industry, which has been struggling for some time now.

Emma McClarking, CEO of The British Beer and Pub Association, told Hospitality & Catering News: “We’ve been clear about what’s needed to help us drive the economy, so the fact that the Government are acting on our, and the sector’s, recommendations to cut licensing red tap and improve processes are good first steps.” 

The British Beer and Pub Association predicts that 378 pubs will close across England, Scotland, and Wales this year. And it isn’t just independent businesses that are struggling. Multinational brewery BrewDog recently announced plans to close 10 of its bars across the UK, including its flagship venue in Aberdeen.

But while these new changes could offer a helping hand in times of crisis, Whitehall cannot ignore the much bigger impact its other policies have had on hospitality. Increases in National Insurance Contributions (NICs) have left businesses facing an additional £1bn in costs, plus £1.9bn in wage costs due to the higher National Minimum Wage.

Moreover, new regulations for the Skilled Worker Visa have added to hospitality’s woes by making it harder to hire chefs, bar managers, and bakers.

The BBC also reported on criticisms from Andrew Griffitth, the shadow business secretary, who said that Labour is “crippling the hospitality industry by doubling business rates, imposing a Jobs Tax and a full-on strangulation of employment red tape”.

He added: “Though any cutting of red tape for hospitality businesses is welcome, this is pure hypocrisy and inconsistency from Labour.”

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

What HMRC’s new £3k rule means if you’re self-employed

HMRC plans to increase the threshold for Self-Assessment from £1k to £3k — here’s what you need to know.

HM Revenue and Customs (HMRC) has announced that the threshold for filing a Self-Assessment tax return will rise from £1,000 to £3,000 by the end of 2029.

Up to 300,000 freelancers and side hustlers could be freed from the paperwork of filing a tax return. It sounds like a win. But, as with all things tax-related, it’s not that simple. 

If you earn more than £1,000 from self-employment, you’ll still need to report that income and potentially pay tax on it. Feeling a bit lost? You’re not the only one.

In this article, we’ll break down what the new threshold really means for self-employed earners and what you need to do to stay compliant.

What’s the self-assessment threshold, and why is it changing?

All self-employed people need to file a Self-Assessment tax return. This is the method of paying tax when you make an income from your own business, freelancing, or side hustles.

While those in regular employment will be automatically taxed on their wages, self-employed professionals are not. This means they need to fill out a form for HMRC detailing their income and expenses over the whole tax year to work out what they owe. 

As part of a wider overhaul of HMRC, tax minister James Murray announced plans to increase the Income Tax Self Assessment (ITSA) reporting threshold for income, from £1,000 to £3,000 by the end of 2029.

Around 300,000 taxpayers will be affected by these changes. An estimated 90,000 individuals will have no tax to pay, therefore free from reporting their trading income to HMRC. 

If you earn between £1,000 and £3,000, you must still declare your income and pay tax, but you won’t have to fill in the full self-assessment form. Instead, you’ll pay any tax owed through a ‘simplified online service’, part of the government’s efforts to create a more efficient system for HMRC.

Before the panic sets in about getting to grips with a new digital system, remember that these changes won’t happen overnight. The target is currently set for the end of 2029. 

What about the £1k trading allowance?

The £1,000 trading allowance allows self-employed people to earn up to that amount tax-free, without needing to report it. This typically covers things like selling clothes on Vinted or eBay, or making a bit of extra money from dog walking, babysitting, or other small side jobs.

The upcoming increase to the self-assessment filing threshold (to £3,000) won’t change this allowance. You still don’t have to pay tax on your first £1,000 of income. But if you earn between £1,000 and £3,000, you’ll now need to report it and pay tax if it applies.

While these updates are meant to simplify things, having two different thresholds might actually lead to some confusion, especially for side hustlers. To avoid surprises, it’s a good idea to keep track of your earnings with reliable accounting software so you’re clear on what you owe (or don’t) come tax season.



What is HMRC’s Transformation Roadmap?

These changes are part of HMRC’s bigger plan to modernise the UK tax system by 2030, laid out in what’s called the Transformation Roadmap. 

This includes over 50 projects aimed at making things simpler, especially for SME owners and side hustlers, by bringing more services online and cutting back on admin. 

But, while digitalisation should make the process smoother in the long run, there may be a bit of a learning curve at first.

The government expects the new rules will mean around 300,000 people no longer need to file a tax return. That’s a lot of time saved on paperwork that can be better spent elsewhere, and it supports the wider goal of boosting economic growth in the Plan for Change.

While the simplified system sounds like a step in the right direction, we’re still waiting on the finer details, and the changes won’t be happening overnight. In the meantime, if you’re running a side hustle, it’s worth keeping an eye out for further updates from HMRC.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Here’s what everyone’s been buying online in 2025

Labubus, flared jeans, and ‘The Oasis Effect’, TikTok unveils the trends that have had us firmly in their grip this year.

TikTok has come a long way from its lip-syncing roots. In 2025, it’s considered a powerhouse for ecommerce, as TikTok Shop has become a go-to platform for online sellers to market products while building connections with their audience.

The app recently released a Shopping Report, which lists the top-selling products this year, as well as which trends are influencing consumer trends.

Since TikTok is closely tied to user engagement and its live feedback loop, trends rapidly influence which products catch on. Staying tuned into these cultural shifts is essential to stay competitive, especially for those in dropshipping or seasonal product niches. 

What’s been the top-selling products on TikTok this year?

TikTok’s Shopping Report has announced that the top categories for shopping on its platform in 2025 are Beauty & Wellness, Home & Kitchen, and Food & Drink

Within Beauty & Wellness, empowered consumers are taking self-care into their own hands, with products such as lip stains, lash serums, and hair oils falling into favour for their low-maintenance, yet long-lasting effects.

TikTok announces that #SkinBarrier was the number one trend this year. Also known as the stratum corneum, the skin barrier is the outermost layer of your skin and acts as a protective shield. Its popularity highlights that skincare has gone beyond the surface, with customers seeking results-driven products, due to a growing awareness of skin science.

In Home & Kitchen, consumers are flocking to purchase household products that make their lives easier. While the desire to simplify household tasks is hardly new, 2025’s bestsellers, including cordless blenders and steam mops, reflect a consumer preference for gadgets that deliver efficiency with little effort.

And when it comes to Food & Drink, 2025 is shaping up to be the year of #HighProtein. While plant-based diets dominated in recent years, it seems the pendulum has swung in the other direction, with high-protein choices being prioritised by Brits. 

Why nostalgia is driving up TikTok product sales in 2025

We can’t discuss this year’s bestsellers without mentioning POP MART’s The Monsters Vinyl Toys, AKA Labubus. The vinyl toys have dominated TikTok in recent weeks, with 1.1bn video views on Labubu-related content driving an astounding 819% increase in orders. 

The trend is thought to have originated with K-Pop star Lisa, from Blackpink, who posted a photo of herself on social media with one of the toys. The cult of celebrity isn’t the only determining factor in virality, however. In 2025, nostalgia also has a major role.

The much-awaited Oasis reunion has spurred a resurgence of 90s Britpop fashion. The Adidas X Oasis collection saw fans flocking to Wembley Stadium in three-stripe uniforms, while sales of bucket hats on TikTok peaked in July ahead of the tour. 

The Gallaghers weren’t the only major comeback of 2025, with Pitbull also setting out on a world tour. According to the TikTok report, Mr. Worldwide’s popularity drove a 420% increase in costume sales, and even bald caps, as footage from his shows attracted 42M views.

Another example of both nostalgia and celebrity influence is Kendrick Lamar’s sporting 90s-style flared jeans at the Super Bowl. The rapper’s choice of denim captivated TikTok audiences, as they were one of the top fashion searches on the platform this year.

It’s clear that while sales are happening on TikTok, these trends often begin offline, sparked by celebrities, music events, or nostalgic throwbacks. Sellers clearly need to stay attuned to real-world culture to catch onto the next big trend.



TikTok’s impact on ecommerce in 2025

The rise of social commerce has completely reshaped how consumers discover, engage with, and purchase products. Marketing is no longer a one-way activity, but a collaborative, ongoing conversation involving real-time user engagement.

That’s how TikTok has come to define a new era for ecommerce. Statistics confirm this, NielsenIQ research found that TikTok Shop was the fastest-growing online retailer in 2024, with a 131% annual increase in the number of shoppers using the platform.

As of April, TikTok hosts 1.5 million UK-based firms selling through the app, or roughly 27% of businesses. This is partly thanks to TikTok Shop’s unique features, like the Top Products page for real-time sales insights, and TikTok LIVE streaming to sell to audiences in real-time.

Success on TikTok comes from understanding what drives culture on the app. The brands that go viral are often the ones that are culturally in tune, move fast, and create content that resonates with their communities.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

How to use Google advertising as a small business

Google Ads offers unprecedented reach to highly targeted audiences. We unpack how the platform works and walk you through how to set up your first ad campaign.

If you’re serious about promoting your business, whether it be a local service, restaurant, or online store, and you’ve already created a Google Business Profile, it might be time to consider Google Advertising.

Paid search ads might sound expensive, but Google Ads offers an effective way to boost your sales, bookings, or enquiries within your budget. The platform’s granular targeting tools guarantee your ads will get shown to the right audience, helping you maximise the returns on every penny of your ad spend. 

From getting your head around the different pricing models to understanding which type of ad is best for you, navigating Google Ads can seem overwhelming for beginners. To help you get started, we uncover everything you need to know about the platform, including how it works, how much it might cost, and how to set up a successful campaign today.

💡Key takeaways

  • The cost of Google Ads in the UK can vary heavily, ranging from about £0.40 to £5.00 per click, and anywhere from £750 to £7,500 per month for an ad campaign.
  • The price of a Google Ad will be determined by factors like the competitiveness of your industry and keyword competition in your area.
  • To set up a Google Ad campaign you’ll need to choose your campaign type.
  • The three main options are search campaigns, display campaigns, and video campaigns.
  • Avoid common mistakes like targeting keywords that are too broad, allowing underperforming ads to run too long, and failing to set conversion tracking.

How do Google Ads work? 

From more well-known Search and Display ads, to beginner-friendly Smart Ads, here’s a rundown of Google’s different types of ad campaigns, including their costs and what kind of business they’re most suitable for. 

Search

Google Search Ads are text-based ads which appear in Google’s result page when users search for relevant keywords. They operate on a pay-per-click (PPC) model, which means you’re only charged when someone actually clicks on your ad.

Search Ads tend to be displayed on the top or bottom of Google Search Results, but the exact position of each ad is determined by Ad Rank, a score which considers factors like ad quality, search context, and bid amount.

The price of Google Search Ads varies wildly, with advertisers paying anywhere between £0.40 to £20 per click. Since you only pay for engagement, they’re ideal for businesses focused on driving immediate sales traffic, like ecommerce retailers or local service providers.

Display

Google Display Ads are visual advertisements which appear on the sprawling Google Display Network (GDN), which consists of millions of websites, apps, and YouTube Videos.

Unlike Search Ads, Display Ads typically operate on a cost-per-thousand impressions (CPM) model, meaning you’re charged for every 1,000 times your ad is shown. CPC bidding, a Google Ads strategy where advertisers only pay when a user clicks on their ad, is also available.

The price of Google Display Ads ranges from around £0.50 to £3.00 per click. Due to the visual nature of Display Ads, this type of campaign is ideal for businesses looking to boost brand awareness or virtually showcase new products or services.

Shopping

Google Shopping Ads are a type of advertisement designed to visually display products in Google search results, the Shopping tab, and other Google platforms like Google Images.

Unlike Search or Display ads, they feature product images, prices, titles, and brand names directly within search results, giving potential customers a range of key information up front. 

Shopping Ads commonly operate on a PPC model, so you’re only charged when a user clicks on your ad to view your product page. The campaign’s product focus makes it especially useful for ecommerce businesses interested in driving highly qualified leads to product listings.

Video

Google Video Ads is an advertising medium that allows businesses to promote their offerings on YouTube and other websites and applications with which Google partners. 

You’re able to choose between several ad formats: skippable in-stream ads, non-skippable in-stream ads, in-feed video ads (which require users to click to watch the video), and bumper ads (which play before, during or after other videos on YouTube). 

Google Video Ads operate on a pay-per-view (PPV) or pay-per-click (PPC) model, where advertisers pay when a user interacts with or watches a certain duration of a video. Due to the versatility of the format, advertising on Google Video can be particularly effective for brands that want to tell a story, from non-profits to consumer packaged goods (CPG) companies.

App

Google App Ads are video advertisements that are displayed within applications across Google Search, Google Play and YouTube. Acting in a very similar way to Google Video Ads, they can vary in length and come in multiple formats, from skippable in-stream to in-feed ads. 

Businesses interested in creating App Ads provide text, images, and videos to Google. Google then uses machine learning to serve the most appealing ads to the most relevant users. They operate on a cost-per-install (CPI) or cost-per-action (CPA) payment model, with the average CPI rate being £1 to £4, and the average CPA being £8 to 10.

Since Google App ads are specifically designed to drive app installs, this ad type is ideal for businesses like app developers or mobile game studios.

Local services

Google Local Services Ads are a type of advertisement which targets customers actively searching for specific services in their area. 

This ad type appears at the top of Google Search results pages, above traditional Google Ads, and contains key information such as business hours, customer reviews, and service area, to help connect customers to businesses near them. 

Google Local Services Ads run a pay-per-lead (PPL) model (ranging from £10 to £30+ per lead) where businesses are only charged when a customer directly contacts you through the ad, via message or phone call. Its specific focus makes it perfect for service providers like plumbers and locksmiths, but businesses must earn a “Google Guaranteed” badge to qualify.

Discovery

Google Discovery Ads are visually focused, highly personalised ads which appear across Google’s diverse feeds, including YouTube Home, Gmail Promotions, and the Google Discover feed. Like Google App Ads, this advertising type leverages Google’s machine learning capabilities to deliver ads based on user interest and intent over direct searches.

This ad type operates on a CPC model, with costs ranging between £0.50 and £2.50 per click. The main appeal of Google Discovery Ads is its ability to showcase brands to the right customers, and this makes them a great avenue for businesses focused on brand awareness, like ecommerce brands with visually appealing products.

Performance Max

Google Performance Max is an objectives-based campaign type that gives businesses access to Google Ads’ whole inventory, from Google Search and Discover through to Maps. All businesses have to do is provide their marketing goals, budget, and ad content, then Google’s machine learning platform handles the ad placements and bidding processes for them.

Google Performance Max operates on a CPC or cost-per-value (CPV) model, with costs being determined by a business’s industry, competitiveness, and value of conversions, over fixed prices. This automated process and focus on conversion make the campaign type best suited to businesses with clear and measurable conversion goals, such as lead generation companies or goal-driven ecommerce retailers.

Smart

Google Smart Ads are an automated type of ad campaign, designed specifically for smaller businesses with less experience in advertising. Smart Ads run on various Google platforms, including Search, Maps, YouTube, Gmail, and other partner websites.

All businesses need to do to get started is enter information such as their business goals, keyword themes, and ad copy, and Google’s AI handles the rest of the process for them. The ad type runs on a PPC or PPV payment model, with prices varying based on an advertiser’s industry and location. 

Google Smart Ads’ highly simplified automation process makes it ideal for beginners to advertising, or those with limited time to invest in campaign management, such as local service businesses, home-based businesses, or freelancers. 

Google Ads glossary

You’ll come across a crop of terms when setting up your adverts, and some may be less familiar than others. If you don’t know your CPCs from your CPLs yet, don’t worry. We break down all the Google Ads terms you need to know. 

CPC = Cost per click

This model only charges you when a user clicks on your ad. The metric is best for businesses aiming to drive up website traffic or direct leads.

CPM = Cost per 1,000 views

This represents the cost you pay for 1,000 (Mille) ad impressions. This model is particularly useful for businesses seeking to boost their awareness or bring a new product or service to the market. 

CPA = Cost per acquisition

CPA refers to the cost you pay each time a specific desired action is taken by a user, such as a purchase or a form submission. This metric is ideal for businesses with clear and measurable conversion goals.

CPL = Cost per lead

This metric measures how much a business spends to acquire a single lead. This ad model lends itself well to businesses operating on a lead generation model, like service providers.

ROAS = Return on ad spend

This is a profitability metric that calculates the revenue generated for each pound spent on advertising. This model is particularly useful for businesses that are able to precisely track their ad-attributable revenue. 

How much do Google Ads cost?

The cost of Google Ads varies heavily in the UK, with businesses paying anywhere from £0.40 to £5.00 per click. Since the costs vary depending on a range of factors, a small business can expect to pay anywhere from £750 to £7,500 per month for an ad campaign on Google. 

What factors affect your Google Ads cost?

No two businesses will pay the same amount for a Google Ads campaign. Here are the main factors that dictate the price of Google Ads:

  • The competitiveness of your industry: highly competitive industries, like legal and financial services, are often charged higher CPC rates than less competitive industries like ecommerce or arts and entertainment.
  • Competition for keywords in your area: if you’re targeting broad keywords like “Mechanic” in a large metropolitan area like London, your CPC rate will be much higher than businesses targeting niche keywords in less competitive locations. 
  • Relevance of your ad and landing page: if your ads are relevant to search queries, have a high click-through rate (CTR), and you have a favourable Quality Score to prove it, you’ll receive a better ad position and CPC rate. 
  • Targeting options: local ad targeting tends to be much more affordable than running nationwide campaigns. This is because there’s far less competition for local searches.
  • Time of year: when you launch your ad campaign can influence costs. Peak seasons for specific industries, like Christmas for retail or summer for travel and tourism, can drive up the CPC rate.

How to set up your first Google Ads campaign (in 6 steps)

With the right guidance, setting up your first Google Ads campaign doesn’t have to be daunting. Here’s how to create a Google Ads campaign for a small business in six easy-to-follow steps. 

1. Set your goal

Start by clearly defining what you want your ads to achieve; is it generating online sales, increasing brand awareness, driving traffic to your site, or something else? 

Then, make your goals specific and measurable. If you’re an online footwear retailer, an example of a goal could be “Increase sales of our new sustainable shoe line by 15% by April 2026.”

2. Choose campaign type (Search, Display, Video)

Next up, you’ll need to choose which ad format will best help you achieve your objectives.

The three main options will be search campaigns (text-based ads which appear in Google search results), display campaigns (visual ads which appear across Google’s vast Display Network), or video campaigns (video ads that appear on YouTube and other video platforms). 

3. Pick your location and audience

Effective targeting ensures your Google Ads are shown to the right audience. You’ll have to specify geographic areas under the platform’s “Locations” tab. This can be done by entering specific locations or using the “Radius” option to target a distance around a location.

To increase the precision of your ad campaign, you can also filter targeted users based on past user interactions and demographics like age, gender, and household income.

4. Choose keywords people might Google

Selecting the right keywords is a crucial way to connect your campaign with your target customers, especially for search campaigns. Start by researching what terms your ideal customer would search for on Google when looking for offerings similar to yours. 

We recommend selecting some long-tail keywords that indicate higher purchase intent, and using tools like Google’s Keyword Planner to help you discover keywords with high search volume and low competition. 

5. Set your daily budget

To avoid overspending on your campaign, establish a strict budget for how much you expect to pay every day. You can do this by opening up the “Campaigns” menu, selecting the pencil icon in the “Budget” column, and entering a new average daily budget. 

6. Launch the ad and review results regularly

Now, it’s time to reap the rewards of your hard work! Once your ad campaign is ready, launch it to the world by clicking “Start Now”. 

Once your ads are live, analyse the success of your campaign regularly using your Google Ads account. This can be done by monitoring click-through rates, conversion rates, or cost-per-conversion (CPA), depending on your chosen ad model. 

If something isn’t working, it’s important to be adaptable, too. It’s never too late to make tweaks to your campaign to increase the chances of it achieving its intended results.

What is the Google Ads dashboard?

The Google Ads dashboard acts as a central hub, allowing you to manage all aspects of your ad campaign.

Once your campaign is live, its customisable interface will provide a real-time overview of your performance data, letting you track a wide variety of metrics, including impressions, costs, and clicks. You can also use the Google Ads dashboard to analyse trends and make data-driven decisions to help your campaign reach its full potential.

Common mistakes to avoid

Launching a campaign with Google Ads can seem overwhelming, and due to the platform’s complexity, many things can go wrong. Here are some common missteps to be aware of, so you can avoid them. 

  • Targeting too broadly: using generic, catch-all keywords like “pizza” instead of more specific ones, like “pizza takeaway in Bristol”, wastes budgets on irrelevant searches.
  • Not checking how ads are performing: checking the wrong metric, or not checking performance at all, robs you of the opportunity to optimise your marketing campaign. 
  • Letting underperforming ads run too long: know when to cut it off. Continuing to funnel money into poorly performing ads drains your budget. 
  • Skipping mobile-friendly landing pages: the majority of users will find your ads on mobile, so cater to this audience (and Google) by ensuring your landing pages are fully responsive on mobile. 
  • Not setting conversion tracking: without tracking your conversions, you won’t be able to know which ads, keywords, and audiences are leading to valuable sales. 
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

How will the new Small Business Plan help hospitality?

The government’s new small business strategy could be a vital lifeline for hospitality businesses as sales slow.

Small business sales are slowing. Between April and June, sales growth was only 2.3% year-on-year, new data from Xero shows. That’s less than half the pace seen earlier in 2025.

Retail and hospitality are two of the hardest hit sectors. Hospitality has experienced particularly weak growth of just 1.5% year-on-year, as consumer spending shifts towards arts and recreational activities during the summer months.

The statistics have been released just as the government launched its new Small Business Plan, which could bring some relief to suffering pubs, bars, and restaurants. The package includes a £4 billion finance package and reforms to address the late payment crisis.

Sales are slowing — and hospitality is feeling it first

The study from accounting software Xero found that sales growth within the small business sector has seen a marked slow down in the last few months, as hiked inflation continues to limit consumer spending.

Hospitality has seen a particularly dramatic slowdown, with sales growing only 1.5% year-on-year, only slightly better than retail at -0.6%. In response, hospitality owners are having to raise prices and streamline workforces to keep their businesses afloat.

The past couple of years have seen the sector fight an uphill battle. From struggling to bounce back from the pandemic, to surviving staff shortages and surging costs, it’s clear that the sector is under immense strain.

And it’s not just the smaller organisations that are feeling the pinch. Major brewery chain BrewDog announced plans to close ten bars, while Greene King’s boss called for reform to business rates, illustrating that even big names are struggling in the current conditions.

Xero reports that the arts and recreation sectors have seen more growth, with a 3.4% increase year-on-year. This implies that consumers are prioritising spending on leisure activities over dining out, reflecting a broader shift towards the “experience economy”.

Government steps in with Small Business Plan

Last week, the UK government launched its bold Small Business Strategy to support struggling sectors like hospitality by tackling issues such as improving access to finance.

A headlining move of the strategy is a £4bn finance package, £3bn of which will be awarded to the ENABLE programme, a funding scheme delivered by the British Business Bank that provides guarantees to those lending to SMEs.

The government also plans to introduce the “toughest laws in the G7” when it comes to late payments. Delayed invoices from corporate clients and event organisers can create a domino effect leaving bars, restaurants, and other hospitality venues unable to pay staff, suppliers, and essential bills on time.

Without the financial reserves or leverage to absorb such delays, some are turning to short-term loans or overdrafts to cover the gaps, raising their costs at a time when margins are already under strain.

The reforms will be led by the new Small Business Commissioner (SBC), Emma Jones CBE. Jones will gain new powers to enforce 30-day invoice verification and carry out spot checks to ensure businesses are paid on time, helping firms to achieve healthier cash flow.



What can hospitality owners do next?

Kate Hayward, Xero UK’s Managing Director, commented on the data: “Small firms are definitely feeling the heat at the moment in more ways than one, and Q2 was no different.

“Consumers appeared even more cautious with their spending when interest rate cuts should be easing that pressure. We need to see that translate into stronger demand, as many businesses continue to face a tough operating environment.”

The Small Business Plan brings plenty of promise for bars, pubs, and restaurants with stricter rules on payment terms and new powers of enforcement.

However, for hospitality, one major cause for the significant financial strain still needs addressing. In April, employer National Insurance Contributions were raised to 15.0%.

One third of UK business owners are already planning to make job cuts due to the impact, while 24% agree the increase should be rolled back.

If you’re a hospitality business struggling with slowed down sales, you can explore other funding options available in our Small Business Grants guide.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Late-paying companies to face penalties under new crackdown

Today, the government is launching its Small Business Plan, which hands new powers to the Small Business Commissioner to tackle late payments.

The UK’s new Small Business Commissioner, Emma Jones CBE will be given new powers to penalise firms who pay suppliers late as part of the newly-unveiled Small Business Plan.

The Office of the Small Business Commissioner (OSBC) was originally set up in 2016 to tackle the issue of late and unfair payments for SMEs, and its impact on cash flow. Under the new plans, persistent offenders could face fines worth potentially millions of pounds.

The business secretary, Jonathan Reynolds, will formally announce the Plan this afternoon. As well as the new measures, the OSBC will also release research which shows business owners spend an average of 86 hours chasing debt each year.

Speaking exclusively to Startups, Jones commented: “Today is a day that celebrates the incredible role small businesses play in the economy. The Plan is a public commitment to continued work to ensure you have the conditions in place for business to flourish.”

Late payments closing 38 businesses a day

Slow payments from larger firms have been increasingly impacting SME cash flow, research shows. On average, small businesses are now reportedly owed £21,000 in unpaid invoices. 

The issue is driving many into debt. Last week, data showed that 32% of small companies have considered taking out a loan to make up for lost income. Government data estimates it shutters 38 businesses a day, and costs the economy roughly £11bn a year.

As well as the ability to fine bad actors, the Small Business Commissioner will also be able to force customers to pay their supplier within 30 days of receiving a valid invoice, unless otherwise agreed, with spot checks to help identify breaches. The Small Business Plan will also give billed firms a maximum of 60 days to settle up, reducing to 45 days in future.

In a statement, the Prime Minister said that “too many hardworking people are being forced to spend precious hours chasing payments” as part of an “exhausting” process.

“Through [the plan], we’re not only tackling the scourge of late payments once and for all, but we’re giving small business owners the backing and stability they need for their business to thrive, driving growth across the country through our plan for change,” he added.

Plans to boost SME funding

Alongside the late payment crackdown, the Small Business Plan is also hoping to bolster balance sheets by improving access to finance for new businesses.

In the 2025 Startups 100 Index, launched this January, our top 10 startups reported they had raised an average of £25m each. This suggests that businesses need significant financial backing of ten-figure funding rounds, at least, to thrive in the current economic climate.

At the same time, SMEs are finding it harder to raise, particularly through debt finance. In March, figures from UK Finance — the British trade association for banking and finance —  revealed a £7bn drop in net lending to SMEs last year.

Today, Reynolds has also announced £1bn in funding to deliver 69,000 government-backed StartUp Loans. Plus, a £3bn boost to the ENABLE programme, a funding scheme delivered by the British Business Bank that provides guarantees to those lending to SMEs.

Commenting on the news, Reynolds said the plan is aimed at “making it easier for businesses to set up shop and giving SMEs the financial backing they need.

“This is our Plan for Change in action, putting more money in people’s pockets, boosting local communities and ensuring Britain is a great place to do business and thrive.”


Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

60+ FREE business events you won’t want to miss in August 2025

Schools may be out for summer, but business doesn’t stop, and neither does networking. Here are 63 events across the UK to look out for in August.

Summer’s here, but while it may be holiday season for some, for business professionals and entrepreneurs, August is a great time for networking

Even if you’re between working and spending time with the kids, due to the long school break, there are still plenty of networking opportunities at this time of year. 

Whether you’re looking to make new connections, explore potential collaborations or just get inspired, we’ve rounded up 63 free business events happening near you this August.

Free business events in London this month

coworking space London

  • Coffee & Yap at SoLo Craft Fair Shop (1st August at 10:30am): a chance for entrepreneurs and business owners to step out of their everyday work and connect with others, share ideas, and grow their network over a coffee.
  • Founders Running Club at Inner Circle & York Bridge (2nd August at 9:30am): the Founders Running Club is all about mixing networking with running, offering the perfect opportunity to meet fellow founders and grow your business circle, while getting some exercise in. Also running on the 9th, 16th, 23rd and 30th of August.
  • HUSTLE London Canary Wharf London Entrepreneur Networking at The George, 114 Glengall Grove (5th August at 5:00pm): a monthly, relaxed meetup that offers the chance to meet potential mentors, employees, and advisers. Also being held at Liverpool Street on the 12th and Soho on the 19th. For over 25s only.
  • Born or made in Brixton at 3Space International House (6th August at 8:30am): a free event open to all founders and business owners based in Brixton, whether you’re a sole trader, non-profit business or fully-fledged entrepreneur. A good opportunity to meet others and share challenges in your business journey.
  • The Local Business Circle at Swiss Cottage Library (6th August at 6:00pm): advertising itself as “not your usual boring networking event”, Impact Agency is holding a free monthly meet-up that offers networking with a focus on authenticity and personal growth, including mentoring and advice for any new or current business owners.
  • Push-Pull-Pitch at London Weightlifting: Strength & Conditioning (9th August at 10:00am): combining networking with weight lifting, this casual meetup ditches the traditional boardroom for barbells, where founders, operators, and investors can connect while getting some exercise in. Followed by coffee and chilled conversations.
  • NatWest Accelerator Female Founder Networking at NatWest Moorgate (13th August at 10:00am): an event dedicated to empowering female entrepreneurs, offering the opportunity to meet fellow founders, build connections, and learn from the experience of others. Tea and coffee are provided.
  • Rich Forever Network Summer Networking Meetup at Lucy Wong (13th August at 6:00pm): a relaxed and informal in-person event where local entrepreneurs can meet others, share their business ideas and build genuine relationships.
  • Ecommerce Founders – Breakfast with Juice at The Ministry (15th August at 8:30am): an opportunity for those in ecommerce businesses to connect with like-minded individuals in the industry, as well as share ideas and find collaboration opportunities. Juice and croissants are provided.
  • Tech Startup Networking London – Series A/Venture Capital Networking Event at Archer Street Soho (19th August at 4:00pm): an event specifically for tech startups to meet potential business partners, clients and angel investors. Also includes talks from guest speakers on raising from venture capitalists, peer-to-peer feedback on MVPs and starting your market strategy. For over 25s only. Smart dress required.
  • London Liverpool Street – Ladies Who Latte at Paradise Green (21st August at 10:00am): another good opportunity for female founders who are looking to connect, share stories, and support each other. It’s a low-key get-together over coffee, great conversation and fresh ideas.
  • Inclusive Women’s Network Event at Aberdeen Group plc (21st August at 6:00pm): while run by the Inclusive Women’s Network (IWN), this free event is open to all genders from all industries, regardless of experience, level or sector. Also includes two female guest speakers who will share their business journey.
  • Business Networking at Waterhouse Square (26th August at 6:30pm): a free event open to everyone – whether you’re just starting a business or have been an entrepreneur for years. A great chance to swap ideas, share experiences and connect with people who truly get it.
  • Start Up Greenwich Coffee Mornings at Woolwich Centre Library (27th August at 10:30am): held on the last Wednesday of every month, Start Up Greenwich offers an open and welcoming space for business owners and entrepreneurs to network, share their business journey and find solutions to any problems they may have.
  • London Startups and Small Business Networking Event at Triton Square Work Cafe Santander (29th August at 10:00am): hosted by the ProductivityBears community, this free event brings together good vibes, great people and plenty of ideas. Expect a morning of networking, collaboration and inspiration.

Free business events in Newcastle this month

Newcastle

  • Motivation Monday: Coffee, Connection & Kickstart at The Lumen, Floor 4 (4th August at 9:30am): if you need to start your week with some fresh motivation, then this free event is just the ticket. With a warm and welcoming environment, Motivation Monday kicks off with informal networking over tea or coffee, before starting the goal-sharing circle, where participants can share what they hope to achieve in the week. Also offers a free coworking space up until 5pm.
  • Great Park Business Networking Event at Great Park Community Centre (6th August at 7:00pm): an informal get-together that’s all about open and transparent networking, with no pitches or presentations involved – just simple networking with the opportunity to meet local business owners and share ideas.
  • HUSTLE Newcastle Entrepreneur Networking Event at All Bar One Newcastle (28th August at 5:00pm): much like in London, HUSTLE’s Newcastle event brings a relaxed, social vibe that makes it easy for founders and business owners to connect with mentors, advisers and potential partners.

Free business events in Leeds this month

Leeds city

  • Connect and Collaborate at Clockwise Leeds (5th August at 10:00am): expect a relaxed and informal morning where entrepreneurs can meet like-minded professionals and explore new collaboration opportunities. Refreshments and pastries are provided, and you’ll also receive a free day pass for Clockwise Leeds’ fully-equipped coworking space.
  • Networking for founders, creators, freelancers + rebels at The Canary (19th August at 6:00pm): created for young entrepreneurs, this meetup offers a chance to connect with peers, explore growth opportunities and get practical guidance for navigating the business world.
  • Entrepreneur Social Networking at The Decanter (26th August at 5:00pm): a casual event for business owners and entrepreneurs to network and find opportunities for business funding, gain new clients, and take their venture to the next level.

Free business events in Sheffield this month

uk best cities work

  • Sheffield Young Professionals x Kapital at Wellington Street (7th August at 5:30pm): held by the Sheffield Young Professionals – a community for local entrepreneurs in their 20s/30s – this free social event is a great opportunity to build connections, practice networking skills and learn from others in your industry. Students are also welcome.
  • Sheffield Business Networking – Business Colab at The Hope Centre (21st August at 12pm): a monthly networking event where entrepreneurs can drop in at any time between 12-2pm to network and expand their business circle. Also offers the chance to speak with a local development manager to discuss rentable office spaces. Refreshments are provided.
  • Entrepreneurs Circle – Business Networking Meeting at Crowne Plaza Royal Victoria (21st August at 6:00pm): a free event with a fixed agenda, starting from introductions and moving onto latest successes and new strategies, before finishing off with an “Entrepreneur of the Month” award and open networking at the end.

Business Sheffield also holds several workshops and webinars throughout the year. Upcoming workshops for August include:

Free business events in Manchester this month

  • Business Networking Through Golf at Sale Golf Club (1st August at 8:30am): MHFA Training UK is hosting a free event that mixes networking with a round of golf, giving entrepreneurs the chance to build new relationships, connect with familiar faces and grow their network. Bacon sandwiches (or dietary alternatives) and coffee are provided.
  • Summer Social & Networking for Neurodivergent Entrepreneurs at St Thomas Centre (6th August at 4pm): a free and informal event catered towards neurodivergent founders and entrepreneurs. Offers both networking opportunities and an open mic session to discuss any announcements or updates related to your business.
  • Pitch Manchester – Showcase Your Business & Network with Like Minded People at Hotel Motel One, St Peter’s Square (20th August at 1:00pm): this event is exactly what it says on the tin. It offers entrepreneurs the opportunity to deliver their elevator pitches while meeting fellow founders, business owners and potential partners.
  • MCR Connect at Dukes 92 (20th August at 7:00pm): advertising itself as a “friendly group filled with extremely talented, driven and determined property investors, entrepreneurs and professionals”, MCR Connect is the ultimate event for expanding your business circle in the city. A chance to exchange business cards, stories and experiences over a drink or two at the Dukes 92 beer garden.
  • Tech Startup Networking Manchester – SeriesA/Venture Capital Networking at BLVD Manchester (28th August at 5:00pm): as with its London counterpart, this event caters to tech startups, allowing them to connect with potential clients, partners and angel investors. For over 25s only. Smart dress required.
  • HUSTLE Manchester Entrepreneur Networking Event at BLVD Manchester (28th August at 6:00pm): an opportunity for entrepreneurs and founders to meet future employees, mentors and experts within their industry in a relaxed and no-pressure environment. For over 18s only.

Free business events in Liverpool this month

Liverpool

  • Sakhi Hustle – Coworking Mondays at Bold Street Coffee (4th August at 10:00am): if you need a break from your usual workspace, The Sakhi Club is offering a free coworking space every Monday – a great opportunity to network with others, collaborate and get things done in a vibrant environment. Free Wi-Fi is provided, as well as tea, coffee, and snacks available on payment from Bold Street Coffee Shop.
  • BOLD B2B Business Breakfast at Nova Scotia Liverpool (5th August at 9:00am): taking place every first Tuesday of the month, BOLD Business Breakfast is all about connecting local professionals and entrepreneurs together in a relaxed and informal setting. It also includes guest speakers, who will share their insights on business growth, innovation and success.
  • Clockwise X The Whitechapel Centre Charity & Business Networking Event at Clockwise Offices Liverpool (13th August at 9:30am): with the aim to showcase non-profit organisations and charities, Clockwise’s free event offers a morning of friendly and engaging networking – whether you’re a social enterprise looking to connect with others or a business interested in engaging with local causes.
  • August Connect and Collaborate Liverpool at The Municipal Hotel and Spa (27th August at 10:00am): a lively morning networking event created to connect professionals, spark fresh collaborations and build genuine relationships – all in a relaxed, welcoming atmosphere with like-minded people.

Free business events in Birmingham this month

  • Coffee & Co-Working Birmingham at The Bath House Apartments (8th August at 10:00am): a good opportunity for entrepreneurs, founders, freelancers or anything in between to step out of their usual working day and meet fellow Birmingham business owners in an open and collaborative coworking space. Free coffee is provided.
  • Brummies Networking – Free Business Networking at Grosvenor Casino Broad Street (12th August at 11:00am): this event is all about relaxed, authentic networking. No pitches, no presentations, no pressure – just real conversations over tea and coffee, with plenty of space to connect at your own pace.
  • Launch Pad – Networking for Birmingham businesses at Library of Birmingham (20th August at 5:00pm): this interactive, centrally-located networking event offers an evening of fresh industry insights and inspiring conversations, plus guest speakers and engaging activities throughout.
  • HUSTLE Birmingham Entrepreneur Networking Event at O Bar (21st August at 6:00pm): as you’d expect with the rest of HUSTLE’s events, this one is no different – offering a chilled and welcoming environment for entrepreneurs to network and connect with fellow founders and mentors, and find their next collaboration opportunity.
  • Connect Small Black Business at The W.I.S.H Centre (21st August at 6:30pm): a free event designed to support and uplift Black entrepreneurs, offering a space to connect, share ideas and learn from the experiences of fellow business owners.

Free business events in Nottingham this month

Nottingham

  • Small99’s People, Planet, Pint™ – Sustainability Meetup at Broadway Cinema, Mezz Bar (5th August at 6:00pm): for local businesses interested in sustainability, Small99’s free event is the perfect opportunity to get involved and learn how your business can be more environmentally responsible. Also offers open networking opportunities, with no pitches or panels included.
  • KuKu Connect – relaxed, evening networking and complimentary hospitality at Cubo Nottingham (13th August at 6:00pm): hosted in partnership with the Federation of Small Businesses (FSB), this vibrant and professional networking event is all about bringing local business leaders, innovators and decision-makers together for an evening of open networking with no pitches or presentations involved. Complimentary drinks and hospitality are provided.
  • Ready, Set & Pitch at Nottingham Central Library (28th August at 10:00am): an event where you can pitch your business to a panel of investors in a low-pressure, supportive environment. Alternatively, you can just come along to the networking event on its own, which starts in the morning.

Free business events in Cambridge this month

  • Mindstone Cambridge August AI Meetup at The Bradfield Centre (7th August at 6:00pm): for AI startups or businesses interested in ways to adopt the technology, this free event is the perfect way to learn about the latest AI projects that are making a difference, gain valuable insights from experts in the field and expand your network. Includes three talks, plus networking with pizza and drinks at the end.
  • Cambridge Pitch & Mix at The Mill Mediterranean Coffee Spot (28th August at 8:45am): as well as networking opportunities, Cambridge Pitch & Mix also allows founders and entrepreneurs to book in a three-minute slot to pitch their businesses on a first-come, first-served basis.

Free business events in Oxford this month

  • Startup Huddle Oxford at Business and Intellectual Property Centre Oxfordshire (BIPC) (21st August at 6:00pm): as one of the UK’s largest monthly networking events, Startup Huddle begins with two featured startups sharing their journeys, followed by a lively Q&A and open networking. Hot and cold refreshments are included.

Free business in Bristol this month

Bristol city

  • Networking for founders, creators, freelancers + rebels at The Square Club (4th August at 6:00pm): a meetup tailored for young entrepreneurs, offering a space to build connections, discover new opportunities and get hands-on advice for tackling the challenges of running a business.
  • Rebel Run Club at Temple Studios (6th August at 6:00pm): if you’re a runner (or just feel like you need the exercise), Rebel Meetups is holding a monthly run around Bristol city, allowing entrepreneurs, founders and business owners to network and connect with each other whilst getting their steps in.
  • Entrepreneurs Circle Local Meeting at The Inn at Yanleigh (12th August at 6:30pm): a monthly meetup for Bristol-based founders and entrepreneurs to connect, share experiences and pick up practical marketing insights you can apply to your business straight away – all in a lack-back, friendly setting.
  • Meet up at Ye Shakespeare (28th August at 12:00pm): hosted by Rhoda Brain and Duncan Russell of Miint Marketing, this is a vibrant lunchtime networking event where local businesses can connect with each other and build meaningful relationships.

Free business events in Cardiff this month

Cardiff city

  • In Person Business Networking in Cardiff at The Maltings (5th August at 9:30am): this networking event is held every first Tuesday of the month and is open to business owners of all ages and backgrounds – whether you’re just starting out or already a seasoned entrepreneur.
  • Cardiff Entrepreneur and Start Up Summit at Chapter Arts Centre (11th August at 6:00pm): an informal and social meetup for local business owners to connect with each other, as well as find collaborative opportunities and even potential partnerships. If you can’t make this date, the next meet-up is being held on 25th August.
  • CARDIFF – Business and Breakfast Networking at Grange Pavilion (28th August at 10:00am): this free event brings together local entrepreneurs and business owners in a collaborative, supportive setting to exchange ideas and experiences. You can also hear from four guest experts sharing insights on marketing, finance, sales, and growth – with complimentary tea, coffee and pastries to keep the conversations flowing.
  • Coworking Open Day at Welsh ICE (29th August at 8:30am): for business owners, freelancers or side hustlers that fancy a change of scenery, Welsh ICE’s free coworking day is the perfect opportunity to get your work done and network with like-minded individuals in a friendly and collaborative environment. Free Wi-Fi, tea and coffee are provided.

Free business events in Edinburgh this month

Edinburgh

  • Accelerator Event Social at Royal Bank of Scotland Accelerator Hub (5th August at 3:00pm): a laid-back and informal social for founders of all stages to meet, share ideas and build meaningful relationships. If you’re more of an early bird, there’s another accelerator social event on 14th August, which starts at 8:30am.
  • She Scales at Royal Bank of Scotland Accelerator Hub (19th August at 9:30am): a networking and coworking event for women founders, offering a supportive space to connect, collaborate and step outside your comfort zone while working alongside other driven entrepreneurs.
  • The Collaboration Club – Monthly Networking for Business Owners at Hotel Indigo – Princes Street (27th August at 8:00pm): The Collaboration Club is all about creating warm and welcoming events, and their networking is no exception. Run by and designed for female entrepreneurs, this free event is a great chance to engage in meaningful conversation with fellow women founders, expand your network and find your next collaboration opportunity.

Free business events in Glasgow this month

Glasgow

  • North Glasgow Community Networking Event at Maryhill Burgh Halls (5th August at 10:00am): a morning of open networking and relationship building for North Glasgow-based entrepreneurs. Tea, coffee, lunch and other freebies are available on the day.
  • Business Networking in Glasgow at Nuffield Health Glasgow Central Fitness & Wellbeing Gym (6th August at 6:30am): certainly, an early start, but BNI Dynamo’s networking event will leave you feeling energised and ready to take on the business world. This weekly meetup gives businesses a chance to share their goals, showcase what they do with a 10-minute spotlight and connect over a free breakfast.
  • Business Networking at Hillhead Sports Club (7th, 14th, 21st, 28th August at 8:00am): a weekly meetup where entrepreneurs can find support, share challenges and build lasting connections to help drive their business forward.
  • 8 Business Networking Coffee Morning AUG at The Alchemist Glasgow (13th August at 9:30am): takes a “mix and match” approach to networking, giving you the freedom to connect at your own pace. It also features structured round-table group sessions and ends on a high note with a fun prize draw.
  • Networking Coffee Morning with BIPC Glasgow at The Mitchell Library (18th August at 10:00am): an inclusive, sit-down event where businesses can connect with fellow founders and learn how BIPC Glasgow can support their growth. Enjoy free hot drinks and breakfast rolls while you network.
  • The Business Connection Glasgow breakfast at Absolute Roasters (21st August at 8:00am): a monthly event, complete with free breakfast, where entrepreneurs, business owners and other professionals can get together and engage in inspiring conversations in an open and relaxed setting.
  • She Scales – Women Founders Get-together & Coworking Day at Accelerator Hub 4th Floor, 110 Queen St (29th August at 10:00am): a space for founder-focused networking, relationship building and coworking for the day. Guest speaker to be announced. Coffee and pastries are provided.
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Why 500 accelerators might be holding UK startups back

A new report suggests the UK might have reached quantity over quality when it comes to startup programmes.

Startup accelerators in the UK need clearer programme standards to more effectively support those starting a business, according to a report by a leading entrepreneurial think tank.

The report from The Entrepreneurs Network (TEN), named ‘Full Speed Ahead’, points out that the UK is now home to over 500 accelerator programmes. Since 2016, the UK’s national innovation agency, Innovate UK, has invested £219m in the programmes alone.

Despite the significant public funding for these schemes, though, TEN argues that “questions nonetheless persist about effectiveness, strategic alignment, and return on investment”.

Featuring interviews with industry experts and founders, the report recommends four reforms to enhance quality and help entrepreneurs navigate the support ecosystem.

“More transparency” needed in UK startup support

The UK is recognised as a hotbed for global entrepreneurship. One report estimates that we are now the world’s second-largest startup ecosystem in terms of funding, ahead of China. 

Partly, this is enabled by government support. Seed and pre-seed startups are supported through organisations like Innovate UK and TechUK, which deliver funding and know-how through incubators, accelerators, and support programmes. 

But, as the TEN report highlights, a lack of clear standards and shared definitions means that many of these initiatives are operating without clear metrics for success. This is making it difficult to identify and funnel resources towards the more effective schemes.

The network makes various critiques of the current system. These include: 

  • Misclassified accelerators that provide little more than basic workshops
  • Misaligned programmes that “shoehorn” specialist firms into generic curriculums
  • An overfocus on superfast scale-ups, over companies aiming for sustainable growth
  • London-centric distribution (nearly 60% of all accelerators are based in the capital)

Rather than empowering entrepreneurs, it warns that the current system is cycling founders through multiple support models, often without meaningful progress or access to investment. 

London hiding regional underperformance

The report also cites data from Beauhurst that only 57% of listed incubators or accelerators are actually active in the UK. One third have closed, and 10% are in a “state of limbo”.

In some regions, this figure is even higher. TEN analysis finds that in regions like Northern Ireland and Yorkshire and the Humber, over 50% of accelerator programmes have shut. 

In Scotland and the East of England, over one in five programmes are classed as ‘Amber’, meaning they might be listed as active, but no recent activity has been recorded.

Philip Salter, Founder of The Entrepreneurs Network, said: “The UK has plenty of startup support programmes, but we don’t always know if they actually work. Founders can’t even be sure these programmes will still exist before they finish.”



What does The Entrepreneurs Network report recommend?

According to The Entrepreneurs Network, the UK government must reform its startup support initiatives to better align offerings with founder needs. It makes four recommendations to do so:

1. Create a clear classification system for programmes and leadership, with defined minimum standards and outcome metrics

2. Reform impact measurement to focus on founder-centric metrics that track entrepreneurs’ ongoing journeys rather than just quick wins

3. Replace stop-start public funding cycles with 3-5-year contracts, and defund programmes that repeatedly fail to meet milestones

4. Launch a funding voucher scheme, piloted by Innovate UK and supported by a registry of accredited providers, to give founders control over spending

“We need reforms that make programme outcomes transparent and reward schemes that create lasting impact”, adds Salter.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

I told my parents – “I don’t want to be a doctor, I want to sell olives”

Working at a GP surgery while moonlighting at London’s markets; Olly Hiscocks’ path to starting a business has been anything but straight.

Becoming a doctor was always the plan. But building a business was my dream. 

I was always known for constantly coming up with new concepts, scribbling ideas down in notebooks and chewing people’s ears off about the next big thing. Most stayed on those pages – until one finally stuck. 

I wouldn’t call myself a massive foodie, but one thing I’ve always loved is olives. The perfect mix of saltiness, bite and a generous spicy or garlic marinade (I am literally salivating writing this). 

Yet the UK market is so underrepresented by good quality olives. Why weren’t there any brands championing this wonderful fruit? There was no colour, no character, no flavoursome innovation on the shelves. 

After that realisation, the idea came to me almost fully-formed. My name is Olly, and I love olives. OLLY’S Olives. Done deal. 

The hunger to make it real kicked in when I saw a few of my old ideas being launched by other people. 

I’d just finished a neuroscience degree at the University of Manchester and was set to start post-grad medicine. However, that entrepreneurial bug had already set in..

GP by day, olive seller by night

Excited was an understatement. I immediately went home and started sketching out flavour concepts and packaging ideas. 

I’m sure anyone who has experienced that creative “flow” would agree how addictive it is, and I just knew I was onto something. 

In 2018, I was working full-time at a GP surgery, marinading olives in the evenings, and then selling them at West London markets on the weekend. 

It was the chats at these market stalls – real customer feedback and reactions – that convinced me to pursue OLLY’S Olives.

It was also the reason I turned to my parents and said – “I don’t want to be a doctor, I want to sell olives.” Not quite the career path they had imagined.

“Trust your gut”

Nothing quite prepares you for the pressure and resilience required when you go whole heartedly into chasing a business dream. 

The uncertainty can feel overwhelming, and it’s incredibly isolating when you feel like you’re going at it alone. I’ve always tried to carry things on my own – and if there’s one fast-track to burnout, it’s that. 

After the first 12 months I had to step back. During this time I put all olive efforts on hold whilst I contemplated applying my FMCG knowledge to jobs in crowdfunding.

Thankfully, this was the best thing I could have done. I went to bed thinking about olives, dreaming of olives and waking up thinking of olives. 

I knew I wasn’t done and it was a talk by Pip Murray (founder of Pip & Nut) that catalysed it back into action. She was headlining an event in London discussing the highs and lows of her own journey. 

One line stuck with me “always trust your gut when it comes to products.” I knew I was onto something with the olives, but I realised the format needed rethinking. 

The healthy snacking category was on the up, so I wanted to make an ‘on the go’ olive pouch – a healthier delicious alternative to your usual lunchtime snacks, that could also be eaten on the go with no mess.

Launch day

After months of unanswered emails and calls, we finally found our supplier. But the minimum order was £12,000 per flavour. I trusted my gut and went for it. 

Launching what we believe to be the world’s first unpasteurised snack olives – this means they’re not heat treated. Ensuring they keep their full flavour, texture, and nutritional value. Keeping the same fresh quality olives I sold on the market stall – only now in an on-the-go pouch. 

To streamline this (and save my dad and I from driving all over the country selling olives) we partnered with Fodabox. They handled the fulfilment and order processing – so we were finally not packaging boxes ourselves! 

Those olive pouches took the business up a gear. We secured flagship listings with Sainsbury’s, Eurostar, and BrewDog (just to name a few), grew the team from one to five, and started building the kind of brand I’d always dreamed of.

A healthy snacking brand that really champions bold flavour, sells all over the world and spreads a whole lot of Feel Good.

If you’re thinking about starting your own business – find that thing that you can’t stop thinking about. That idea that’s niggling away. Then, do the hardest thing: start!

By Olly Hiscocks, founder of OLLY’S,

OLLY’S is a snack brand designed to Feed Your Feel Good. Olly started the brand by marinating olives in his parents’ kitchen and selling them at local markets. Today, OLLY’S snacks are sold in thousands of stores worldwide, and has featured twice in the Startups 100 Index.

Learn more about Olly's Snacks
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Google launches “AI mode” in the UK

The search engine has described the feature as its “most powerful AI search experience yet”.

Google apparently processes over 8.5 billion searches every day. But users who use the search engine today will see an unfamiliar tab labelled “AI Mode”. It’s a new smart search feature for the website, and it will likely have big repercussions for ecommerce businesses.

While Google traditionally serves users a list of links to websites, the new functionality will give searchers an answer written like human speech. The company says it will offer users the ability to “go deeper through follow-up questions and helpful links to the web”. But some experts are already warning that it could hit businesses that rely on search traffic.

Last August, the tech giant launched AI Overview (AIO), a new feature integrated into Google Search that produces AI-generated summaries of search results. According to one marketing agency, clicks decline by 15.49% when AIO appears on Google’s results page.

What is Google’s AI Mode?

In May this year, AI Mode was rolled out to the Google platform in the US. According to Google, the move was in response to the growing number of searchers who are inputting complex sentences as search results, rather than keywords.

The feature uses what Google calls a ‘query fan-out technique’. This essentially means it can break down a question into various keywords itself, and then carry out multiple searches at once to find an answer that combines multiple web sources. 

Google gives the example ofThings to do in Edinburgh this weekend with friends. We’re big foodies who like music but also chill vibes and exploring off the beaten track.

The AI Mode is also multi-modal. Users can search Google using traditional text, but also via their microphone or camera. These features will be rolled out across the UK in the next few days, meaning the functionality will likely be available on your account or device soon.

How will it impact online stores?

In its announcement for the feature, Google said it was “focused on helping people access information and perspectives from a diverse range of sources”.

It argues that, by allowing users to make deeper searches upfront and avoid trawling through the Search Engine Page Results (SERPs), “clicks are higher quality for websites — meaning users are more likely to spend more time on the sites they visit.” 

That is an optimistic prediction. On the other page, some experts are already expressing concern that the rise in AI search features across search engines like Google is having a detrimental impact on online organisations and publishers.

This is because, as AI search features make SERP scrolling increasingly redundant, research shows that so-called “zero-click searches” (where users don’t click on any search results because they’ve been told the answer by an AIO) are on the rise.

Mark Kabana, VP of Data Innovation at digital presence platform Yext, warns that firms which aren’t reacting to the shift will likely see a huge drop in traffic. “Your brand risks becoming invisible to entire segments of your audience”, he says.

Earlier this week, data from the Pew Research Center in the US found that only 8% of users click a link on a page with AIOs, versus 15% on traditional search results. That’s a fall of nearly 50%, and it will likely have a big impact on sales and ad revenue for online firms.



How should online sellers respond?

Winning the SERPs has always been a bit of a never-ending race for organisations based online. Previously, businesses relied almost solely on Search Engine Optimisation (SEO) to beat the competition. But the proliferation of AI search has changed the game.

A new strategy termed Generative Engine Optimisation or GEO is set to overtake SEO this year as websites adapt to the changing face of search engines. 

GEO involves writing conversationally rather than keyword stuffing, to emulate customers’ natural phrasing. It also spotlights images, videos, and infographics, and uses something called schema markup to help AI search understand your content contextually. 

Data shows that, already, 40% of Brits are using AI search tools at least once a day. With the speed that new AI updates and tools are being introduced by technology companies, it’s paramount that sellers embrace GEO to futureproof their websites.

“As with any early-stage AI product, we won’t always get it right, but we are committed to continuous improvement”, said Google.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Poor accessibility could be costing your website 5% of traffic

Experts are warning that inaccessible web design means many ecommerce stores are inadvertently excluding disabled shoppers.

Recent data reveals that online businesses risk losing up to 5% of their web traffic due to poor accessibility. This means your ecommerce website may be unintentionally excluding disabled users, especially those relying on screen readers or keyboard navigation.

While likely unintentional, a poorly designed site can have serious consequences. Not only could it reduce the number of visitors who can easily navigate and engage with your content, impacting your sales, but there is also a risk it could land your business in legal trouble.

What makes an accessible website?

While online businesses may not need to install ramps or lifts to support disabled shoppers in accessing the premises, they’re not exempt from making accessibility considerations. But what does ‘accessibility’ mean in a digital context?

It essentially means that your website can be used by people with visual, cognitive, or motor impairments. And studies have recently shown that ecommerce sites aren’t doing enough. 

As many as 1 in 20 UK users are unable to properly access websites, amounting to as much as 5% in lost web traffic and conversions, as reported by Ecommerce News.

Is it illegal for a website to not be accessible?

A minefield of risks lies beneath every inaccessible website. First, poor accessibility often results in Google penalties, which can significantly harm your performance on search engines. Additionally, inefficient customer journeys, such as difficulties during navigation or checkout, can drive visitors away, leading to lost sales and abandoned carts.

Your brand’s reputation is also at risk; in today’s digital-first world, a poorly designed site can quickly become a negative talking point.

Most seriously, you could face legal trouble. The Equality Act 2010 applies just as much to online businesses as it does to brick-and-mortar businesses. This means online sellers can be held liable if their websites create “barriers” for shoppers with disabilities. 

Brands found guilty of accessibility violations may be subject to discrimination claims in civil courts, potentially resulting in unlimited fines due to the absence of caps on compensation. Mandatory injunctions to improve your site’s accessibility may also be enforced.

While legal action currently depends on actual user complaints, this is likely to change as enforcement amps up, particularly with evolving EU-linked legislation.



What are the most common accessibility mistakes on websites?

Common barriers on ecommerce sites include low-contrast text, unreadable colour combinations, missing alt text, and confusing navigation. 

Website builders like Shopify, Wix, and WooCommerce offer built-in tools for accessible design, but the responsibility is still with sellers to actively use them. 

It’s also crucial to remember that accessibility is mobile-first. Over 60% of ecommerce browsing happens on smartphones. 

And if your site has accessibility issues, this will be exacerbated on smaller screens. Therefore, it’s important to spend time optimising your site for all users. 

How to ensure your online store is accessible

To make your site more accessible, you can first run a free audit using a tool like Google Lighthouse. This will draw attention to any specific problem areas your site currently has.

If you’re using images, ensure that you also use descriptive alt text (in-line with Search Engine Optimisation recommendations) and that headings are clear and structured. This will help those using screen readers easily navigate your online store.

It’s also important to choose colours and fonts wisely. Stick to high-contrast colours so that the text can be clearly defined from the background, no red text on a green background, for example. And ensure you use readable fonts, so that visually impaired shoppers or those using screen readers can still navigate your site.

Lastly, examine your checkout process by using keyboard navigation only; this will flag any accessibility issues for people relying solely on keyboards.

For a comprehensive benchmark, refer to the Web Content Accessibility Guidelines (WCAG 2.1). Or, for a professional audit, you can also hire a web designer.

Remember, improving accessibility isn’t just about legal compliance. It leads to a better user experience, boosts SEO, and opens your store to a wider, more diverse customer base.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

How to set up a commercial kitchen in the UK

Whether you’re planning to cook up a storm in a custom-built facility or a rented space, here’s everything you need to know about setting up a commercial kitchen in the UK.

The UK’s hospitality industry may be a tough nut to crack, but as customers continue to seek out unique and authentic culinary experiences over more generic offerings, demand for independent food businesses is flourishing. 

While there are a multitude of challenges associated with starting up a business, for food entrepreneurs, the recipe for success starts with setting up a commercial kitchen. By offering essential infrastructure and industry-grade equipment, professional kitchens help innovators develop their seed of an idea into blossoming, high-profit ventures. 

For those considering setting up a commercial kitchen, this guide boils down everything you need to know about the process into simple essentials, outlining necessary equipment, relevant laws and regulations, important design considerations, and more.

💡Key takeaways

  • You must register your food business with your local council at least 28 days before you plan to start trading.
  • Food safety should be your top priority: you must be fully compliant with UK food safety laws, including the 1990 Food Safety Act and Hazard Analysis and Critical Control Point (HACCP) principles.
  • Ensure you business is following basic protocols like the 4 C’s: cleaning, cooking, chilling food safety, and preventing cross-contamination.
  • It’s non-negotiable to be fully compliant the Regulatory Reform (Fire Safety) Order 2005, and implement a range of fire safety measures.
  • A well-considered layout and efficient workflow is crucial to minimise the risk of cross-contamination between raw and cooked foods.

What does a commercial kitchen look like in 2026?

Commercial kitchens are highly specialised, regulated spaces designed for prepping, cooking and serving food for public consumption. Unlike typical home kitchens, these premises tend to feature commercial-grade equipment like industrial ovens and comprehensive ventilation systems, and are required to adhere to strict health and safety codes.

Commercial kitchens can take on many forms and are relied upon by a diverse spectrum of food businesses, from pop-up vendors and food trucks to full-service restaurants. What’s more, due to shifts in the food sector industry, the traditional image of a commercial kitchen is evolving rapidly. 

For example, alternative models like shared-use kitchens, kitchen rentals, and dark kitchens are growing in popularity, as food vendors seek lower up-front investment, and cash in on growing consumer demands for take-out and delivery.

What equipment do you need in a commercial kitchen?

Commercial kitchen equipment isn’t a one-size-fits-all; the right tools for your kitchen will depend heavily on your specific menu items, as well as your wider business model. Yet, every commercial kitchen will need to stock a foundation of functional, safe, and compliant equipment. 

Here are some kitchen equipment essentials to be aware of:

Cooking equipment

Cooking equipment will be a foundational ingredient for your kitchen, and your chosen appliances will depend on your business’s offerings and resources.

  • Ovens (convection, deck) 
  • Hobs (gas, ceramic, induction)
  • Grills (griddles, charcoal, electric, gas)
  • Fryers (air fryers, deep fat fryers, pressure fryers)
  • Salamander broilers

Cost range: Anywhere from £500 to over £20,000+ per unit.

Food prep appliances

Choosing the right equipment helps to streamline the process of preparing food, saving valuable labour and time as a result.

  • Food processors (batch bowl, continual feed, combination)
  • Slicers (manual, electric)
  • Mixers (planetary spiral, vertical cutter)
  • Commercial microwaves

Cost range: Anywhere from £200 to over £5,000+ per unit. 

Refrigeration and storage

In order to prevent spoilage and waste, storage and temperature control will be a top concern for any food business. 

  • Walk-in fridges and freezers
  • Under-counter chillers
  • Dry storage shelving 

Cost range: Smaller refrigeration and storage units cost between £300 to £5,000, while the price of larger walk-in coolers can easily exceed £10,000.

Washing and sanitation

To keep staff and customers safe and remain legally compliant, adequate hygiene is a non-negotiable for any commercial kitchen. 

  • Commercial dishwashers
  • Commercial glasswashers
  • Hand wash stations (handwashing only)
  • Triple sink setups (wash, rinse, sanitise) 

Cost range: Washing and sanitation units cost upwards of £300, with dish and glass washers costing anywhere from £1,000.

Ventilation and fire safety

Not only do these essential systems help to protect your property and personnel from fire risks, but they are also mandatory for compliance. 

  • Extraction hoods (canopy or wall-mounted hoods)
  • Fire suppression systems (wet chemical systems)
  • Extractor fans

Cost range: Fire suppression systems cost anywhere from £200 to over £2,000, while the price of extractor fan installations can easily exceed £20,000.

What commercial kitchen regulations do I need to follow?

Commercial kitchens are among the most heavily regulated environments, and for good reason. Failing to follow key frameworks like HACCP (Hazard Analysis and Critical Control Point) and the Food Safety Act could risk serious harm to public health and also result in severe penalties for non-compliance. 

What are food safety laws in the UK?

All UK food businesses need to adhere to the 1990 Food Safety Act and a range of other regulations. Here are some basic protocols for keeping up with food safety rules:

  • Following the 4 C’s (cleaning, cooking, chilling food safety, and preventing cross-contamination)
  • Ensuring all staff members maintain good personal hygiene
  • Making sure all food is temperature-controlled
  • Disposing of waste correctly 

What are the rules for fire safety in the kitchen?

To stay compliant with the Regulatory Reform (Fire Safety) Order 2005, and to protect staff and customers, commercial kitchens must implement a range of fire safety measures.

These include ensuring that all gas appliances must be installed, serviced and repaired by engineers on the Gas Safe Register, and conducting regular Portable Appliance Testing (PAT) on all electrical equipment. 

In order to reduce fire risks, food businesses are required to clearly mark fire exits and ensure that fire-fighting equipment, such as a web chemical fire extinguisher, is always accessible to staff. Adequate ventilation is also mandated, and extraction hoods and ductwork must be inspected regularly to prevent grease buildup. 

Do I need planning permission for a commercial kitchen?

Yes, you will likely need planning permission before you build a commercial kitchen, especially if you are transforming a residential or retail premises into a food preparation or service establishment. 

Regardless of planning permission, you’ll need to register your food businesses with your local council at least 28 days before operations start, to ensure that your premises can be inspected and rated before you begin trading. 

Learn more about how to keep your commercial kitchen safe and compliant in our comprehensive guide to food business rules, regulations, and registration.

How should I design my commercial kitchen layout?

The importance of a well-designed commercial kitchen cannot be overstated. Your chosen layout will be the foundation of your kitchen, helping you to maximise efficiency, reduce staff fatigue, and boost the productivity of your team. 

For commercial kitchens, there are five main layouts to consider. We give an outline of each one, including their benefits and drawbacks, to help you decide which is the best fit for your premises.  

1. Assembly line

Also known as the production line layout, this popular kitchen design features workstations organised in a linear fashion, similar to assembly lines in factories. This layout helps kitchens manage repetitive tasks efficiently, making it ideal for quick-service businesses, especially those with limited offerings. However, it’s less flexible than other layouts, making it less suitable for kitchens with varied or complex menus.

2. Island

This kitchen design features food or cooking preparation equipment on a central island block, surrounded by other workstations on perimeter walls. Its open nature helps facilitate great communication and supervision among team members, making it a good option for larger high-volume restaurants with larger numbers of staff.

Since the layout requires ample space, it wouldn’t be conducive to smaller kitchens as it would result in cramped and inefficient workspaces. 

3. Zone-style

The zone-style layout divides kitchens into self-contained working stations, each focusing on specific tasks, with its own dedicated equipment and tools. For example, one zone could be dedicated to cold prep, while another could manage dishwashing. 

This design allows multiple dishes to be prepared simultaneously, making it a fail-safe choice for larger food businesses with varied and extensive menus. However, like the island layout, its space requirements and high setup costs make it less ideal for smaller kitchens.

4. Galley

This kitchen layout arranges equipment and workspaces along two parallel walls, leaving room for a narrow aisle in the middle. The layout is inspired by ship galleys, which tend to be long and narrow in design. 

The galley layout is the most space-efficient design, making it especially well-suited for smaller vendors needing to maximise square footage, like food trucks, small cafes, and ghost kitchens. However, kitchens with large teams and high order volumes would be better off opting for another layout to avoid collisions and bottlenecks.

Learn more about how to set up a cafe in our whistlestop guide. 

5. Open kitchen

Open kitchens lack physical walls and barriers between the cooking area and the dining space, allowing customers to view the chefs’ activity. Since the concept itself doesn’t dictate the kitchen workflow, it can be used in combination with other layouts to create hybrid designs.

This increasingly popular design has already been adopted by a number of popular high street restaurants like Wagamama and Chipotle. Its transparent nature lends itself especially well to restaurants that want to showcase their cooking process, or emphasise the freshness of their ingredients. 

However, less organised kitchens, or those with high noise levels, would be better off opting for a more private layout.

Food safety considerations for commercial kitchen layouts

Whichever layout you choose for your commercial kitchen, food safety should remain a top priority. To abide by UK regulations and protect the public health of your customers and staff, you will need to make a range of key considerations when designing your kitchen. 

This includes optimising kitchen workflows to ensure a logical flow from food delivery to service, making strategic decisions to minimise cross-contamination, keeping raw and cooked food areas separate, and making sure that handwashing stations are accessible.

What are my options for setting up a commercial kitchen?

Now you’ve got all the essential ingredients in place, it’s time to consider how to set up your commercial kitchen. 

Setting up a commercial kitchen can involve renting out shared spaces or building a brick-and-mortar location from scratch. But to avoid biting off more than you can chew, it’s essential to pursue an avenue that’s within your means and aligns with your business goals. 

Here are four main options to consider when establishing a commercial kitchen:

Build from scratch

If you want full control over your kitchen’s design and workflow, building a commercial kitchen from the ground up might be a perfect option for you. The process involves multiple steps, from drafting your concept and developing a budget through to constructing the kitchen and installing the appliances. 

Depending on the size and complexity of your project, it would require a significant up-front investment of anywhere from £100,000 to £1,000,000+, and this doesn’t factor in ongoing overheads like mortgage payments and utility bills.

While building a kitchen from scratch will exceed the budgets of many smaller enterprises, this option will be a solid long-term investment for established restaurants, large caterers, and food manufacturers willing to pay a premium for highly specialised kitchen set-ups. 

Rent a commercial kitchen

If you want access to professional infrastructure without the price tag of building a kitchen from scratch, you could consider leasing a pre-built commercial kitchen space. This option allows you to choose between fully dedicated kitchen spaces to smaller, more flexible arrangements. 

Its flexibility and lower cost of around £2,000 to £15,000 a month make it ideal for mid-sized catering companies or food manufacturers. However, commercial kitchen leases are only offered in fixed locations, and the layout of the premises won’t be customisable. This makes the option less desirable for traditional restaurants and growing food businesses.  

Use a dark kitchen model

If you’re planning on setting up a food business focusing solely on delivery and takeout, using a dark kitchen model will likely be the best option for you. Since these commercial kitchens don’t require an accompanying dine-in area, they can be located in more affordable, industrial areas, with start-up costs ranging anywhere from £10,000 to £100,000.

This set-up model lends itself best for food businesses focusing on limiting overheads and expanding their delivery reach. However, it won’t be suitable for restaurants or food vendors that make their bread and butter from in-person customer service.  

Shared-use kitchens

Also referred to as incubators, or co-working kitchens, shared-use kitchens allow multiple independent food businesses to share the same kitchen space and equipment, and operate on a time-based rental model.

The set-up option works in a similar way to commercial kitchen rentals, but involves food vendors leasing out specific workstations instead of self-contained kitchen spaces. Due to their reliance on shared spaces, shared-use kitchens are typically only used as a short-term solution, and are much more cost-effective than alternative options, with costs ranging from around £500 to £3,000+ per month. 

This option’s flexible terms and low barrier to entry make it a particularly viable choice for small-batch food producers and temporary food vendors like food trucks and pop-up restaurants. 

Get cooking

With so many factors to consider, setting up a commercial kitchen can feel like a steep climb, even for seasoned entrepreneurs. However, as competition in the food industry intensifies, investing in a cooking facility that’s professional, scalable, and fully compliant with regulations will likely be one of the best decisions your business can make. 

Whether you’re planning on starting a restaurant or a bustling dark kitchen, the process doesn’t need to be overwhelming, either. By defining a clear concept, breaking down your responsibilities into bite-sized steps, and developing a robust framework for following health and safety codes, you’ll be able to bring your vision to life without reaching a boiling point.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Have spirits price hikes hit your bar or pub?

Hospitality professionals are being invited to speak on the impact of the UK’s alcohol duty tax rises this summer.

If you’re tired of getting complaints about your drink prices, you’re not alone. Bars, pubs, and clubs across the UK have been grappling with rising spirits costs since the major overhaul of the alcohol duty system in 2023, and it’s pushing prices higher than ever.

MPs are now calling for evidence from hospitality businesses about the impact of inflated costs on sales, profit margins, and menus for those in the night-time economy. 

If you operate a hospitality venue and would like your experiences to be heard in Parliament, we’ll explain what you need to know about the inquiry and how you can respond.

Why is a vodka coke so expensive?

Sitting at your average pub in the UK, you may hear disgruntled punters blame Brexit, the cost-of-living crisis, or greedy landlords for the inflated drinks prices. While these reasons may be valid, there’s a lesser-known cause that has a huge impact.

In 2023, the drinks industry faced the biggest increase in alcohol tax in nearly 50 years, with excise duty on spirits increasing by 10.1% under the Conservative government. As part of the 2024 Autumn Budget, Chancellor Rachel Reeves raised duty again by a further 3.65% in line with inflation.

Hospitality operators are now in need of a stiff one themselves. Margins on mixed drinks and premium spirits are shrinking, while higher prices send customers to cheaper alternatives. Pubs and bars have no choice but to rework menus or offer stripped-back offerings.

While beer and cider qualify for draught duty reliefs, this does not extend to spirits. As a result, there is a pricing disparity between pints and spirits. And although the UK is certainly a nation of pint-lovers, it’s nice to be able to enjoy a more refined beverage occasionally.

In the two years following these increases, the impact on the profitability of nightclubs and bars is clear. The British Beer and Pub Association (BBPA) estimated that 378 pubs were set to close their doors this year; that’s more than one per day

Rising drink prices may also be to blame for changes in customer behaviour, such as the growing trend of sober curiosity. Add that to increased business rates, staff shortages, and it’s a challenging environment, to say the least, for pubs, bars, and clubs to stay afloat.

What is the call for evidence—and why now?

The APPG (All-Party Parliamentary Group) for UK Spirits is inviting written submissions from hospitality businesses affected by the increases in spirits duty. 

It aims to explore the economic impact on producers, jobs, competitiveness throughout the sector, investment, innovation, exports, and comparison with other alcoholic beverage categories and international duty regimes. 

The call for evidence is open from 23 July until midnight on 22 August 2025, targeting pubs, bars, nightclubs, and suppliers in the lead-up to October’s Autumn Budget.

A summary report outlining the key findings and potential recommendations will be published in early September, and it will then be submitted to the Treasury to help shape the Government’s approach ahead of the Autumn Statement.



How to respond — and why your voice matters

Businesses of all sizes, big or small, are encouraged to respond and have their voice heard. If you run a pub, bar, or nightclub and have been affected by the increased duties on spirits, you can submit written evidence via APPG’s contact form.

Your evidence doesn’t need to be overly complex or lengthy. It can be a written statement, or even a spreadsheet with relevant data on the impact of the spirits tax on your business.

The APPG’s findings may influence future policy on alcoholic beverages, so this is a rare opportunity for smaller operators to have their say ahead of the next Budget.

As the hospitality crisis deepens, real-world insight from those on the ground in bars, pubs, and clubs is necessary if the industry is to recover.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

8 trending products to make big sales in August 2025

Backed by real search data and customer demand, we’ve rounded up eight trending dropshipping products set to make internet waves this August.

As Alice Cooper famously sang, school’s out for summer. And, while the sun has taken a break for the time being, temperatures have remained warm enough for venturing outside — whether it’s park picnics, countryside walks, or a day by the seaside.

But despite the hot weather, online retail sales continue to trump the high street, offering a golden opportunity for dropshipping businesses to meet seasonal demand.

After crunching the search data and tracking the latest market trends, here are eight hot products from top dropshipping suppliers that are worth keeping an eye on in August.

1. Cold-pressed oil

As consumers become increasingly health-conscious, cold-pressed oil is nearing kitchen staple status. Extracted from seeds, nuts, or fruits (e.g. olives or coconuts), cold-pressed oil is considered healthier as it retains more natural nutrients, antioxidants, and healthy fats. 

And it seems many shoppers are catching on to its benefits, as according to Exploding Topics, cold-pressed oil has a search volume of 33,100 and a +99% increase in search interest.

However, as cold-press oil generally has a shorter shelf life than other oils, dropshippers should ensure their suppliers have reliable logistics, so that the oil doesn’t go out of date before it even reaches the customer. It’s also important to mention proper storage in after-purchase communication, while organic and non-GMO certifications can add credibility.

As cold-press oil is classified as a food product, dropshippers must ensure that what they’re selling complies with the UK’s Food Safety Act 1990. Additionally, make sure that your suppliers meet UK food hygiene standards and basic labelling requirements.

2. Venus flytrap plants

Unfortunately, warmer weather often means that the flies like to come out as well — buzzing around kitchens, clinging to leftovers, and turning outdoor meals into a bit of a battle.

Luckily, shoppers are finding a way to hit back at these pesky intruders. While fly traps and swatters are making the rounds on Amazon’s bestsellers list right now, Venus flytrap plants are gaining significant traction as a natural alternative. 

Startups research found that the term “venus flytrap plant” had a search volume of 33,100 on Google, and a trend of +22%. The term yields similar results on Amazon, with a 43,700 search volume and a +22% increase in search interest. 

Dropshippers can take advantage of this high search volume by using good search engine optimisation (SEO) practices, such as incorporating relevant keywords like “venus flytrap plant,” “natural fly control,” and “easy-care carnivorous plants” into product titles, descriptions, and metadata.

When selling live plant products, make sure you use local suppliers. This is because shipping live plants over long distances can lead to damage, delays, or even the plant dying in transit, which can then lead to refunds and unhappy customers.


3. Foldover shorts

Like every other time of the year, summer is also the time for showing off your latest seasonal wardrobe. And right now, many shoppers are looking for pieces that are both practical and stylish.

In women’s clothing specifically, foldover shorts are all the rage. These comfy, laid-back shorts come with a wide, flexible waistband that can be folded down for a low-rise look or worn high for extra coverage and support. They’re also made from soft, stretchy fabrics (e.g. cotton or polyester), making them perfect for lounging, light workouts, or even beach days.

Figures from Exploding Topics reveal a 4,400 search volume for foldover shorts, and a surge in interest of +99%.

Dropshippers should also use social media to show off how comfortable and versatile the product is. Short videos on TikTok or Instagram can help grab customer attention. Additionally, teaming up with influencers or sharing real customer pictures and reviews can also help build trust and get more sales rolling in.

4. Handheld mini fans

The UK is in a seemingly never-ending heatwave that looks set to continue in August. And while regular fans can help at home, portable, handheld mini fans are essential for on-the-go cooling.

Search volume for “handheld mini fans” is currently at 1,000 on Google, with data suggesting online searches have grown by 132% in the past year.

Dropshippers should also consider the features that come with this product, such as built-in misters, adjustable speed, or USB charging. 

With any tech product, it’s important to check whether your supplier offers reliable models that deliver on these functions and come with all the necessary safety certifications so you can stay compliant, avoid returns, and keep customers happy.

5. Stainless steel water bottles

Hydration is extremely important in warmer weather, so it’s not surprising that reusable water bottles are even more in-demand this month. After weeks of giant bedazzled cups ruling the water cooler, stainless steel water bottles are the new trendy seasonal must-have.

Our research found that the term “stainless steel water bottles” has a 9,900 search volume on Google, with a +22% trend. Meanwhile, its Amazon search volume was at 13,100, while eBay shows a solid 6,800 searches. Consumer interest on these platforms, referring to the number of searches and interactions related to the product, has also increased by 22%.

With such high demand, it’s important for dropshippers to highlight specific product features like BPA-free materials, double-wall insulation, leak-proof lids and appealing designs. You could also offer customisation options through print-on-demand, or bundle accessories like cleaning brushes or carry straps to help stand out from competitors.

6. All-over body deodorant

The warm and muggy weather inevitably equals more sweat, which means more shoppers running to the deodorant aisle. However, now they’re looking at other ways to tackle body odour that go beyond just the armpits.

Unlike traditional deodorant, all-over body deodorants are designed to be gentle enough for use on multiple areas of the body, such as the chest, back and feet — ideal for those with active lifestyles or just want to feel fresher throughout the day.

Figures from Exploding Topics reveal that all-over body deodorants have a 1,900 search volume, and are trending by +97,000%.

Deodorants are classified as cosmetic products under UK law, rather than medicines or medical devices. Unless they make medicinal claims (e.g., “treats excessive sweating”). Make sure your product only makes cosmetic claims in product descriptions.

7. Semi-cured gel nail strips

Many consumers look for beauty treatments to perfect their summertime look, with nail care and styling topping the list. But for those who aren’t looking for a trip to the salon, DIY nail solutions have become increasingly popular.

Semi-cured gel nail strips are the “in thing” this season. This type of nail product is partially cured under UV or LED light before packaging, making it flexible and easy to apply right out of the box. They’ve proved to be a popular alternative to salon treatments, as Exploding Topics reports a 14,800 search volume and an increased interest of +75,000%.

For dropshippers, this is where your content marketing skills can really shine. Short tutorials showing how to apply, cure, and remove the strips can help build trust, answer common questions, and show just how easy and salon-worthy the results can be.

8. Heavy-duty tent pegs

Now that the school holidays are here, many families are either jetting off to sunny destinations or opting for an escape to the wilderness by going camping. For those who choose the latter, there are several essentials that mustn’t be left out.

These include heavy-duty tent pegs. These strong, durable stakes are designed to secure tents, gazebos, or tarps more firmly into the ground — especially in tough conditions like windy weather, rocky terrain or soft soil (like sand or mud).

And it seems many are looking to tick these off the list. Search volume was the highest on Amazon, with a 2,500 search volume and a +26% trend. Google also shows a 24% uplift in searches, while eBay trend data shows a growth of 25%.

Want to keep your sales rolling all year long? Check out our guide to the best dropshipping products that can help boost your profits and keep your store thriving season after season.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

HMRC’s new tools could save you time on tax returns

HMRC has launched various tools and services to improve the process of filing your self-assessment tax return.

Self-assessment season is in full swing, and many sole traders across the country are already prepping their returns for the January 31 2026 deadline. 

If filing your tax return gives you a headache just thinking about it, HMRC’s new digital tools and support services might come as a welcome relief.

As part of a wider push to transform the process, HMRC has launched a range of changes to improve the experience for over 12 million self-assessment customers.

What’s changing for self-assessment filers?

HMRC has announced various measures to improve customer experience. Some of the main changes are:

  • Improving the digital Self Assessment registration and opt-out processes
  • Introducing better on-screen messages to reassure customers and reduce the need for them to chase progress on enquiries
  • Improving the late filing and late payment penalties online appeals process

The changes are part of HMRC’s Transformation Roadmap, which was published on July 21 2025. It outlines digital improvements, services and measures that will transform the UK’s tax and customs system by 2030, in line with the government’s 2020 tax strategy. 

James Murray, Exchequer Secretary to the Treasury, said, “The government is modernising the service that HMRC offers for British people and businesses. 

“Our new payment plans for Self Assessment will save people time and effort with their tax affairs and help them avoid making mistakes.”

A major goal of the Transformation Roadmap is to establish HMRC as a digital-first organisation, with 90% of customer interactions taking place online by 2030. Customers without digital access, and those in vulnerable situations or with complex tax situations, will continue to receive targeted support from HMRC.

The new features and enhancements will be provided at no cost to sole traders and businesses, with 12 million expected to file a self-assessment tax return this year. These changes are designed to ease administrative burdens and address common pain points. 

A Which? survey stated that self-assessment tax returns take a combined 19 million hours to complete, that’s around two and a half hours on average per person. One in five report that the process takes less than an hour, while for others, it can take a laborious five hours. 

Why the HMRC Transformation Roadmap matters for sole traders

HMRC’s digital overhaul will help sole traders manage tax more effectively by tackling key pain points. 

A common headache for freelancers is tracking income across multiple gigs and invoices. By switching to the popular HMRC app or using your online account, customers can easily track income, deadlines, and access AI-assisted help without having to contact HMRC directly. 

In addition, the app provides helpful deadline reminders to help sole traders avoid late payment fines and interest charges. While a record 11.5 million tax returns were filed by the deadline in 2024, an estimated 1.1 million customers missed the deadline. 

Filing or paying your tax return late can lead to an initial £100 fine, followed by daily penalties, additional charges of 5% or £300 at 6 and 12 months, and further 5% penalties on unpaid tax at 30 days, six months, and 12 months, plus interest.

Lastly, flexible payment plans can also be set up online, which will be a huge help to those wanting to spread the cost of tax payments to improve cash flow

As Making Tax Digital (MTD) continues to roll out, digital tax tools will be increasingly standard. As of April 6 2026, sole traders and landlords with a qualifying income of more than £20,000 must now file their self-assessment tax return digitally.



What should sole traders do now?

To stay ahead of the January tax return deadline, sole traders can take these quick steps:

  • Download the HMRC app or log in to your online account to check your annual income summary
  • If you’re concerned about making the deadline, set up a Time to Pay arrangement to spread the cost across instalments
  • Use HMRC’s updated digital assistant or webchat for any last-minute questions

We’d recommend starting to budget for future tax bills in good time and signing up for HMRC email alerts to stay informed.

While overhauling processes often requires some adjustment, the shift to more digital tools means managing your tax as a sole trader will ultimately be faster, simpler, and less stressful in the long run.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
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