eBay launches £3m AI training programme for UK sellers eBay’s AI Activate programme will coach 10,000 sellers on AI adoption. Written by Helena Young Published on 6 October 2025 eBay has launched a fully funded AI programme to help small businesses better incorporate AI tools, like ChatGPT.The programme, called AI Activate, is worth £3m and will grant 10,000 UK eBay sellers free access to ChatGPT Enterprise for 12 months, plus tailored training sessions.AI can be transformative for small ecommerce brands whose workload often outweighs resources. Yet adoption remains uneven. eBay’s new programme is designed to change that by helping more sellers use AI to work smarter, save time, and grow their sales.What is eBay’s AI Activate?eBay’s AI Activate programme will offer 10,000 eBay sellers fully funded access to AI tools, training, and support.It’s launching in collaboration with OpenAI, which will be granting free access to ChatGPT Enterprise for a full 12 months. eBay is the first online marketplace to offer this kind of AI support to its sellers.Alongside access to ChatGPT, sellers can access training on how to get the most out of AI for their business. To ensure sellers get maximum benefit from ChatGPT, eBay’s AI team will assist in creating custom prompts to support their specific business needs.In support of the programme, Eve Williams, General Manager, eBay UK, said, “The issue is no longer whether businesses should adopt AI. It is how quickly they can start before their competitors do.“Those businesses and economies that don’t invest in AI now risk being left behind. That’s why eBay is investing to put world-class AI in the hands of small businesses and entrepreneurs, with no charge to them.”How to get involved in AI ActivateAny UK business that sells on eBay can register for the AI Activate programme. There are 10,000 spots available for 2025, with applications being managed by eBay’s in-house support team.From October 1st, you can pre-register your interest in joining the programme. Spots will be assigned on a first-come, first-served basis.All you need to do to be eligible is be registered as a UK business seller on eBay. At first, training will take place online, but will develop into in-person sessions in 2026. How will AI benefit small ecommerce businesses?eBay’s AI Activate programme has been developed with direct input from sellers, focusing on how AI can tackle everyday business challenges.The programme explores practical use cases such as automating admin and finance tasks, generating marketing content and campaigns, analysing data, and improving product listings. By delegating these jobs to AI, sellers can focus on strategy, creativity, and growth.While small businesses are keen to adopt AI, many still need guidance to do so. According to eBay’s stats, 69% of online sellers feel either excited (43%) or curious (26%) about AI’s potential, but many are still unsure how to actually apply it.After years of financial pressures, from the cost-of-living crisis to rising overheads, AI could offer a much-needed boost for SMEs. The IMF estimates the technology could contribute up to £470 billion to UK GDP by 2035.Still, the rise of ecommerce AI hasn’t come without controversy. Its growing presence in online content and search specifically has sparked concern. In particular, Google’s AI-driven “zero-click” summaries have been criticised for diverting traffic away from small businesses. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
HMRC introduces digital-exclusion exemption for MTD Digitally excluded taxpayers may be able to apply for exemption from HMRC’s Making Tax Digital (MTD) system. Written by Helena Young Published on 6 October 2025 HMRC has released new guidance for eligible businesses to apply for an exemption from Making Tax Digital (MTD) on the grounds of being “digitally excluded.”For many sole traders and micro-companies, complying with new and impending MTD regulations has added yet another layer of stress to running a business.Now, those who genuinely can’t go digital may be allowed to continue filing self-assessment tax returns in the traditional way.But what exactly does it mean to be “digitally excluded”? And more importantly, how can taxpayers make a successful case for exemption?What is Making Tax Digital?Making Tax Digital (MTD) for Income Tax is HMRC’s new digital system for reporting income from self-employed work or property. It’s being introduced in stages, affecting:Those earning over £50,000 from self-employment or property from April 2026Those earning between £30,000 and £50,000 from April 2027Those earning between £20,000 and £30,000 from April 2028Even if you’re not legally required to join yet, you can opt in voluntarily. MTD is designed to help taxpayers minimise errors and make returns more accurate. But while there are long-term benefits, for many, its adoption is also creating new challenges in the short-term.MTD requires taxpayers to adopt compatible accounting software, keep digital records, and submit quarterly updates to HMRC, which can be a steep learning curve for smaller businesses that may not already be working with software.While the introduction is phased, failing to comply once you’re required to do so could lead to penalties, interest charges, and additional administrative headaches.What are the new digital-exclusion exemption rules?HMRC recognises that not everyone can realistically make the move to digital reporting. Therefore, its new “digital-exclusion” exemption is designed for taxpayers who genuinely cannot use digital tools to report their income.According to guidance from the ICAEW’s Tax Faculty, those who believe they’ll qualify should apply well before April 2026 if they fall under the first MTD rollout group, to give HMRC enough time to assess their case.While HMRC continues to encourage all taxpayers to prepare for MTD, the ICAEW advises that even those applying for exemption should keep their paper accounting records up to date, just in case they eventually do need to switch to a digital format.If initially successful, exemptions can still be reviewed or withdrawn if circumstances change, for instance, if a taxpayer gains reliable internet access or support using digital tools. Are you eligible for MTD exemption?You may qualify for exemption on the grounds of being “digitally excluded” if:You belong to a religious group whose beliefs prevent the use of electronic communications or digital record-keeping; orIt’s not reasonably practical for you to use digital tools due to reasons such as age, disability, or location (for example, poor internet access from a remote area).The deadline for exemption depends on when MTD becomes mandatory for your income:MTD starts April 2026: Apply now to allow enough time for reviewMTD starts April 2027: Apply from summer 2026MTD starts April 2028: Apply from summer 2027How to apply for MTD exemptionTo apply, you’ll need:Your National Insurance number, name, and addressDetails of how you currently file your tax return (and whether anyone helps you)Your reasons for digital exclusion, with supporting evidence if possibleDetails of any agent or accountant you useInformation about any additional needs so HMRC can offer the right supportIf you think you qualify, you can apply by calling or writing to HMRC. HMRC aims to process applications within 28 days, so make sure to do so well in advance of your start date in order to receive a timely decision.Be aware that HMRC can challenge applications, especially in borderline situations. If your exemption is refused, you can appeal the decision, seek help from a tax adviser, or gradually transition to digital tools to become MTD-compliant. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Online subscription laws for 2026: DMCC Act explained New laws have come into effect for online subscription businesses. Avoid getting caught by learning which rules apply to you. Written by Helena Young Published on 6 October 2025 As more customers opt for the convenience of home delivery, it’s never been a better time to set up an online subscription business. However, as the market continues to grow, so do the regulations surrounding subscription practices. The Digital Markets, Competition and Consumers Act 2024 (DMCC Act), in particular, has brought significant changes to the way online subscription services operate, making it even more crucial for ecommerce businesses to understand the shifting regulatory landscape to avoid penalties. Startups.co.uk has been decoding complex legal jargon and helping entrepreneurs navigate red tape for 25 years. Building on these decades of experience, this guide lays out all the regulations your online subscription business should be following in 2026. We also explain how you can remain compliant in simple, actionable steps to help you stay on the right side of the law and avoid hefty fines. 💡Key takeaways The Digital Markets, Competition and Consumers (DMCC) Act has recently changed the way online subscriptions are governed.Online subscription businesses must be transparent about their offerings, pricing, and auto-renewal process before a customer signs up.Businesses must send regular reminders to customers before a free trial comes to an end.It’s illegal to use pre-ticked boxes for extra payments and to make it hard for a consumer to cancel a subscription.Aside from service-based laws, businesses must also comply with other regulations like the UK GDPR and the Data Protection Act 2018.Failure to comply with regulations can result in hefty fines of up to 10% of a company’s global annual turnover. What legislation applies to online subscription businesses? How to adhere to online subscription laws What are the penalties for breaking the laws? What legislation applies to online subscription businesses?To operate an online subscription business in the UK, you need to adhere to a comprehensive legal framework. Here is every act that should be on your radar, and some key provisions you can take with each one to stay on the right side of the law.Digital Markets, Competition and Consumers Act 2024 (DMCC Act)The government rolled out the Digital Markets, Competition and Consumers Act 2024 (DMCC Act) in an attempt to modernise UK law for the digital age. The set of regulations aims to provide stronger protections for consumers, specifically when it comes to cracking down on subscription traps.Here are some new actions online subscription businesses will need to take to adhere to the DMCC:Issue clear terms – Businesses are required to provide consumers with clear information before they enter a contract. This includes details about the current price, potential pricing changes, auto-renewals, and cancellation methods.Send regular reminders – Businesses must send consumers multiple reminder notifications at key points, including when a free trial is coming to an end and at regular intervals within the contract. Allow cooling-off periods – In addition to the 14-day cancellation right at the beginning of the contract, consumers are also entitled to a 14-day cooling-off period, where they can cancel without penalty after a free trial ends or after a contract of 12 months or more auto-renews.Enable straightforward cancellations – Businesses must make their subscriptions “as easy to exit as to join”, to avoid consumers getting trapped in unwanted contracts. The cancellation process must also be available online if the subscription was purchased online. Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013The Consumer Contracts Regulations provide a general set of rules for distance selling and serve as a foundation for the new, updated DMCC Act.There is a lot of overlap between these two acts, specifically when it comes to pre-contract information and cooling-off periods. However, there are also some unique requirements in the 2013 Regulations that businesses must still follow:No pre-ticked boxes for extra payments – It’s illegal for businesses to use pre-ticked boxes to charge for optional extras. Consumers must actively opt in to any additional costs.Apply basic rates for helpline services – Businesses must not charge more than the basic rates for customer service telephone lines once a contract has been made. Deliver goods within 30 days – Businesses must deliver goods purchased online within 30 days, and bear full responsibility for the goods until they are in the consumer’s possession. Consumer Rights Act (CRA) 2015The Consumer Rights Act establishes a comprehensive framework for customer rights when buying goods, services, or digital content from businesses. Unlike the DMCC Act, which focuses on modern issues like subscription traps, the CRA 2015 outlines core principles for almost all business-to-consumer transactions. To comply with the CRA, online subscription businesses must:Provide goods or content of a satisfactory quality – The appearance, durability, safety and utility of any physical goods or digital content must be of a satisfactory quality and match the description offered. Ensure your offering is fit for purpose – Goods and services provided by businesses must fit the specific purpose they are commonly supplied for. Businesses are liable for damage – If a product or piece of digital content causes damage to a customer or their device, the business is legally responsible for fixing the damage or compensating the customer. UK GDPR and the Data Protection Act 2018Collecting and storing data is a critical part of any online subscription business. To ensure you’re doing this safely and ethically, you need to comply with data protection legislation like the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018. Issue a clear privacy policy – Under the GDPR, Businesses handling personal data must have a comprehensive privacy policy, which clearly explains what data they collect, why, for how long, and whom they share it with. Keep consumer data secure – Both the GDPR and the Data Protection Act require businesses to protect consumer data using secure servers, encryption, and limiting access to sensitive information to those who need it only.Keep data collection to a minimum – Businesses should only request data that is truly essential, like a name, email address and payment details for a subscription service, for example. Learn more about the steps you need to take to protect consumer information in our guide to the Data Protection Act 2018.Consumer Protection from Unfair Trading Regulations 2008There are also rules around how online subscription businesses market and sell services to customers. Here are some key guidelines you need to follow to adhere to the Consumer Protection from Unfair Trading Regulations 2008.Avoid misleading actions – Businesses mustn’t provide false or deceptive information to a consumer. This includes false claims about features or benefits, fake reviews, or misleading pricing. Avoid misleading omissions – Businesses are required to disclose key information a consumer needs to make an informed decision. This includes details about auto-renewals, total costs including fees, and the cancellation process. Don’t take part in aggressive commercial practices – Businesses must avoid using harassment, coercion, or undue influence to pressure consumers into making a sale. This means avoiding certain sales tactics like countdown timers as well as complex cancellation processes. How to adhere to online subscription lawsStaying on top of the regulatory framework might seem like a lot of work, especially with new laws like the DMCC Act coming into force. However, many pieces of legislation share similar guidelines, allowing online subscription businesses to achieve compliance with fewer actions. To help you get the ball rolling, we’ve rounded up some key actions you can take today. Describe your service and its costs clearlyTo adhere to the DMCC Act, you must make information about the subscription as clear and accessible as possible, and leave no stone unturned when it comes to including details. You should clearly address what the subscription will include, how much it will cost, how long it will last, and whether and when it will be automatically renewed. Following through, you must always make sure your offering is as advertised and up to a satisfactory quality, in line with the Consumer Rights Act 2015.Gain active consent for additional costsAside from listing total costs clearly, don’t dupe consumers into paying more than they want to. To remain compliant with the Consumer Contracts Regulations 2013, don’t use pre-ticked boxes to charge customers for optional extras. Don’t charge customers more than the basic rates to make customer service calls, either. Make cancellation as simple as possibleSending subscribers down a wild goose chase to cancel a service isn’t just annoying for the consumer; it’s illegal. The DMCC Act 2024 has made it mandatory for online services to be “as easy to exit as to join”. For online subscription services, this means providing customers with a straightforward cancellation process and avoiding making them make a phone call or send an email for approval. Send out timely reminder notificationsTo remain compliant with the DMCC Act 2024, you are legally required to send customers reminders at key points in their subscription journey. You must give notice before any free or discounted trial ends and at regular intervals for long-term contracts.This notification must state the upcoming date for autorenewal, the amount that’s due to be charged, and how users can cancel. Process consumer data securely and transparentlyOnline subscription businesses are legally responsible for processing customer data securely and confidentially. Specifically, to comply with UK GDPR and the Data Protection Act 2018, businesses must protect data from misuse by using secure end-to-end encryption and ensuring access to sensitive, personal data is limited to authorised staff. You should also clearly display a privacy policy on your business website, so consumers have a crystal clear understanding of how you’re using their information. Avoid misleading or aggressive marketingTo avoid breaching the rules outlined in the Consumer Protection from Unfair Trading Regulations 2008, you must advertise your online subscription in a fair and honest manner. This means only making accurate claims about your product, avoiding high-pressure tactics to make a sale, or omitting crucial information. What are the penalties for breaking the laws?Online subscription laws are designed to protect consumers, and failing to comply with them can result in severe penalties. One of the biggest blows could be to your bottom line. As of 6 April 2025, the Competition and Markets Authority (CMA) has the power to impose significant financial penalties without going through a lengthy court process, making it easier for them to issue penalties and fines directly. Specifically, for large-scale breaches, the CMA can charge businesses up to 10% of their global annual turnover, while smaller businesses that have been found guilty of non-compliance could face a fixed penalty of up to £300,000. The CMA also has the authority to impose additional fines for continued non-compliance, to prevent companies from ignoring orders to change their practices.Violating regulations doesn’t just hit you in the wallet. Failing to keep up with regulations can also result in reputational damage, which has the potential to be more long-lasting than the financial penalties themselves. For instance, when a business is under investigation for breaching online subscription laws, the authority has to publicise its activities in a public statement or press release. This can immediately bring attention to a business for the wrong reasons, regardless of the final outcome. Moreover, when a business is found guilty of using “subscription traps”, such as making cancellation deliberately difficult or hiding fees, it can result in customers feeling deceived. They could subsequently share their negative experiences on customer review sites or social media platforms, making it harder for you to attract new customers. Compliance doesn’t need to be a headacheThe regulatory landscape may seem daunting, but taking a practical approach to compliance can save you from a lot of hassle. Hit the ground running by assessing your business’s current practices before developing a detailed remediation plan that rectifies any potential regulatory breaches. For new businesses, we recommend taking it one step at a time. Many of the regulations overlap, so by focusing on a few core principles when you’re getting started, such as transparency, ethical marketing, and simple cancellation, you can avoid getting overwhelmed. Ultimately, the legal framework is designed to protect customers before anything else. By embracing new regulations like the DMCC Act, alongside long-established laws, you can avoid fines and build trust with consumers. Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
What is the best pension if you’re self-employed? If you’re self-employed, it’s never too late to set up a pension. This guide demystifies the process, helping you save confidently and achieve peace of mind. Written by Helena Young Published on 6 October 2025 For the self-employed, saving for retirement falls entirely on your shoulders. Despite this, only 20% of self-employed workers participate in a pension scheme — a stark contrast to the 78% of employees who do, according to a survey by Monzo.With many self-employed workers making an irregular income, it can be tempting to prioritise your immediate needs over long-term financial security. Yet, even if you’ve made enough National Insurance contributions to qualify for the State Pension, you’ll only be eligible for £11,500 per year. This amount is unlikely to provide a comfortable lifestyle, especially if ill health forces you to retire earlier than planned.The good news? Setting up a personal pension can be straightforward, especially with the right self-employed accounting software. Making small, regular contributions can make a major difference, too. To help you feel more prepared for the future, this guide walks you through everything you need to know about setting up a personal pension. 💡Key takeaways As a self-employed worker, retirement saving is entirely your responsibility, as you do not benefit from employer contributions.The State Pension alone (around £11,500 per year) is unlikely to provide a comfortable lifestyle, making a personal pension essential.Pension contributions immediately receive a government top-up of 20%, making it one of the most tax-efficient ways to save for the future.Self-employed workers can choose between multiple pension options, including personal pensions, stakeholder pensions, and SIPPs. What is a self-employed pension, and why do you need one? What self-employed pension plans are available? How much should you pay into a pension if you’re self-employed? How to set up a self-employed pension in the UK Tips to make saving for retirement easier when you’re self-employed What if you don’t save into a pension? What is a self-employed pension, and why do you need one?A self-employed pension is a personal pension plan that helps freelancers, solo entrepreneurs, and other self-employed workers save for their retirement. Individual workers are responsible for setting it up and managing it themselves, and the amount they receive depends on how much they contribute and how their investments perform over time. Unlike full-time employees, self-employed workers aren’t automatically enrolled into a pension scheme, and don’t benefit from mandatory employer contributions. The sole responsibility for building a retirement nest egg depends on you, making proactive planning a crucial step, especially given the fluctuating nature of self-employed income. In contrast to a standard savings account, a self-employed pension is highly tax-efficient. Contributions immediately benefit from the government’s Basic Rate tax relief, which provides an effective 20% top-up on the amount you set aside. Funds within the pension are exempt from both Income Tax and Capital Gains Tax (CGT), allowing your capital to grow and compound over the long term.Crucially, putting money aside early through a self-employed pension ensures you will have a private income beyond the State Pension after you reach retirement age, helping you secure financial independence in your later years, and giving you precious peace of mind throughout your working life. What self-employed pension plans are available?Self-employed pensions come in many forms, each offering unique tax benefits, investment options, and access limits. Here are the conditions, benefits, and drawbacks of the four most common retirement plans for self-employed workers.Standard personal pensionsA personal pension, or private pension, is the most common type of pension plan for self-employed workers. Unlike workplace pension schemes, it’s a defined contribution scheme, which means you choose your own provider, set it up, and contribute to it yourself. You also have the flexibility to make regular payments or one-off lump sums, which is useful if your income fluctuates.When you pay into personal pensions, the government tops up your contribution with basic tax relief (20%), and you can claim extra tax relief (40-45%) if you’re a higher rate taxpayer. With personal pensions, the provider also manages investments on your behalf. This simplifies the process but makes the option less suited to experienced investors who want control over their risk level. Stakeholder pensionsA stakeholder pension is a regulated type of personal pension that is designed to be flexible, simple, and low-cost. Self-employed workers using the scheme are capped at paying a maximum of 1.5% for the first 10 years and 1% after that. It’s completely free to transfer out of a stakeholder pension, and minimum contribution pensions can’t exceed £20, making it an incredibly accessible and affordable option for self-employed workers. This type of pension also boasts all the tax benefits you’d find with regular pensions. However, the trade-off is that it offers less flexible investment options than SIPPs, making it best suited for new savers who prefer a hands-off approach to pension building. SIPPs (Self-Invested Personal Pensions)A SIPP is a flexible type of personal pension that allows self-employed workers to choose investments that align with their individual goals. Specifically, SIPPs let you invest in a wide range of assets, such as stocks, bonds, and commercial property, making them more suitable for experienced investors than standard personal pensions. You can also decide how much and when to contribute, and like traditional pensions, they also benefit from government contributions. However, SIPPs can charge high administrative fees for complex investments, making them more costly for less active investors or those with smaller pots. Also, while 25% of the pension pot is tax-free to withdraw in retirement, the remaining 75% is taxed as income at your marginal rate at the time of withdrawal.Lifetime ISAsA Lifetime ISA, or LISA, is a savings account designed for first-home buyers and those building a retirement nest. Unlike pensions, contributions for ISAs are made from post-tax income, but withdrawals are entirely tax-free in retirement. The savings account also lets you withdraw funds early, as long as it’s for a first-home purchase. Lifetime ISAs have much stricter conditions than other personal pensions. To be eligible for a savings account, you must be between 18 and 39, and be able to contribute up to £4,000 annually until the age of 50. Unless you’re cashing out money for a home, you also get charged a 25% penalty if you withdraw money before the age of 60, which can result in you getting back less than you put in. How much should you pay into a pension if you’re self-employed?As a self-employed worker, you’re solely responsible for funding your retirement, so deciding how much you’re going to pour into your pension is crucial.There aren’t any hard-and-fast rules when it comes to calculating your contributions. However, as a general rule of thumb, we recommend aiming to save 15% of your pre-tax income. Alternatively, you can take half of your age (as a percentage) when you start your pension, and contribute that percentage of your gross income for the rest of your working life. For example, if you are a self-employed freelance graphic designer and are starting a pension at 34, aim to put aside 18% of your income towards your pension. If you earn £50,000 a year, this would equate to £9,000 per year, or £750 per month. While you should aim to add to your pot consistently, your payments don’t need to be fixed. Unlike full-time employees, you have the option to pay more in months or years where your income is higher, and less when business is quieter. You can start small as well. Compound growth means that small, regular contributions add up significantly over time. Don’t forget about government tax reliefs, either. For a basic-rate taxpayer, every £80 you pay in is topped up to £100 by the government. If you are a higher-rate taxpayer, you’re able to claim even more relief back via your Self Assessment tax return. This makes saving for retirement much more cost-efficient than saving in a standard bank account. How to set up a self-employed pension in the UKSetting up a pension can feel overwhelming. Yet, with the right guidance, securing your future finances might be easier than you think. We’ve distilled the process into simple steps to help you hit the ground running. 1. Compare providersBefore anything else, you’ll need to select a suitable provider for your pension plan. You have two main options to choose from: traditional insurers or digital pension apps.Traditional insurers: Established insurers like Legal & General and Aviva offer “set-and-forget” pensions for inventors who prefer a hands-off approach. Fund options tend to be slightly more limited, with investments being managed by the provider’s in-house experts.Digital pension apps: Modern platforms like Vanguard and PensionBee tend to give you more flexibility over your pension and a wider selection of investment types. This option is best suited for investors who want to actively manage their own portfolio. No matter which path you choose, prioritise providers that offer transparent pricing and low annual charges to avoid paying more than you need to.2. Open an account and set up contributionsTo sign up to your chosen provider, you’ll need your National Insurance number, bank details, and potentially a valid form of identification.After you’ve successfully registered, you can set up a direct debit to start paying into your pension pot. The amount you choose to invest is completely up to you. You can schedule consistent, fixed payments or top up the account on an ad-hoc basis, depending on how business is going.Before you select a payment plan, check your provider’s minimum initial contribution and ongoing payment limits. And remember, for every £80 you contribute, the government automatically adds £20 in basic-rate tax relief into your pension pot.3. Choose your investment fundsYour money is invested in funds when you contribute to your pension. It’s up to you to decide whether to stick with the default or customise your options. Opting for default investments is the simplest choice; these funds are managed professionally to reduce risk, making them ideal for workers who prefer a hands-off approach and don’t have tonnes of time or investment knowledge. Alternatively, with options like SIPPs, you can choose from a much wider range of shares, index trackers, and managed portfolios. This option requires more time and expertise, but lets you fully tailor your investments to your risk tolerance. 4. Keep records for HMRC and tax returnsInstead of relying on paper statements that could be lost or damaged, we recommend keeping digital records of all your contributions. While the pension provider automatically claims the basic 20% tax relief, if you are a higher or additional-rate taxpayer, it’s your responsibility to claim the remaining relief (20-25%) via your Self-Assessment tax returns. To ensure you follow HMRC protocols, you should keep records of all personal contributions made during the tax year, including the amount and date of payment. 5. Utilise accounting softwareTo improve your financial visibility and simplify record-keeping, we also recommend using self-employed or HR payroll software like QuickBooks, Xero, or Wave. After you’ve chosen a platform, create a ‘Personal Pension Contributions’ category and log payments into this category, linking them to your bank transactions. Doing so will ensure that all contributions are neatly separated from your business expenses and are easily identifiable when completing your annual Self-Assessment tax return. This record-keeping system will also help you claim additional-rate tax relief if you are eligible. Tips to make saving for retirement easier when you’re self-employedWith no automatic enrolment to fall back on, saving isn’t easy, especially if your income is inconsistent. To save with less stress, here are some strategies you can use to grow your nest egg. Automate contributions: Making small, regular transfers via bank transfer helps to remove decision fatigue and build consistently. Try to treat it like any other bill by paying it first every month. Use busy periods for lump sums: Schedule larger, ad-hoc payments during high-income months. This strategy will relieve stress during quieter times, while helping you maximise your annual tax relief. Prioritise your pension: Before mentally spending your extra earnings on luxuries or non-essential savings, set aside a chunk for your pension. Its immediate tax relief makes it one of the most efficient investments you can make. Review and adjust: Regularly review your income and increase or decrease your contribution as your business and earnings change. What if you don’t save into a pension?Saving for a pension isn’t mandatory for self-employed workers, but failing to do so could come back to bite you later down the line. To be eligible for the full new State Pension, you must have made 35 years of National Insurance (NI) contributions. Consequently, self-employed workers who haven’t met this threshold may receive a reduced state pension or none at all if they’ve contributed for under ten years.Even if you’ve made enough contributions to receive the full State Pension, its top limit for 2025/2026 is currently £11,973 per year, falling significantly short of the minimum standard of living required for a single person. Funding a moderate lifestyle will cost much more, making saving up for a pension earlier in life an essential step if you want to ensure a comfortable retirement. With personal pensions offering much more generous tax benefits compared to other saving methods, pouring into a pot from earlier in your life really is a no-brainer. The good news is that small steps can accumulate to make a massive difference. Even putting as little as £25 aside each month allows you to benefit from tax relief and compounding growth, helping you lay down a strong foundation that you can build upon over time. Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
How we raised £100,000 in 30 days with crowdfunding Nicolle Dean takes us through the crowdfunding strategy that earned her shoe startup a six-figure funding round. Written by Helena Young Published on 6 October 2025 QLVR began as a lockdown idea. We wanted to blend the convenience of a slip-on with the performance technology of a running shoe. It soon became what we called The World’s First Running Slipper.The idea was simple. But turning that vision into a funded business took persistence, strategy, and a willingness to learn quickly.With 30 years of experience in the footwear industry, we knew that to disrupt the highly competitive sports shoe market, a successful new product would need to be distinctive, radically different, and meet un-met customer needs.Nobody talks about IPAfter designing and testing our prototype, we first turned our attention to protecting it. My advice to other entrepreneurs: don’t cut corners on protecting intellectual property for your innovation.We invested in international patents, trademarks, and design registrations for our WingFit lace-replacement technology. The patent journey took four years. While we waited, we refined our technology.We made a deliberate choice to build our technology exclusively for women, an opportunity historically neglected by the sports footwear industry. While most brands simply shrink men’s models, QLVR would be engineered around female biomechanics: higher arches, wider toe boxes and narrower heels.Every time someone tried the prototype, they said the same thing: “That’s clever”, and so the brand got its name ‘QLVR’.From prototype to productionUp to this point, we had bootstrapped the business, but the next step of opening factory tooling and scaling to production required significant capital.Crowdfunding wasn’t on our radar at first, but Kickstarter offered three key opportunities:Funding our first production runMarket testing with real consumer insightsFirst-to-market positioning for our innovationOur campaign raised £100,071 from 707 backers across 38 countries in just 30 days. It may have looked seamless from the outside, but the reality was a steep learning curve.Kickstarter is crowded with innovators competing for attention. While the platform has an active backer community, getting noticed isn’t easy. You need a polished proposition, effectively a mini-website and relentless marketing to grow awareness.The Kickstarter algorithm plays a big role. To gain traction, you need strong early momentum, which means building your own pre-launch audience. We invested heavily in advertising on Facebook and Instagram.Through videos, graphics, and testing different messages, we created a community of women excited to be first in line for our Running Slippers.That groundwork paid off. On launch day, our database drove an immediate spike in pledges, pushing us to trend on Kickstarter and drawing hundreds of new backers. We learned that crowdfunding success depends less on what happens during the 30 days, and more on the preparation that comes beforehand.Navigating platform challengesKickstarter comes with quirks that many first-time campaigners overlook. For one, backers must wait months for innovations to go into production before they ship, which can create scepticism.Payment is credit-card only, leading some to suspect scams and pre-sales lists inevitably drop when launch day arrives.Then there’s the funding target dilemma. Kickstarter’s algorithm supports campaigns that hit their target on day one, but realistic production goals are often too high to achieve in one day. Our solution was to set an achievable public target which we could smash on launch day while setting a separate internal target for full funding.Most backer activity happens on the first and last days, leaving a tense middle stretch where momentum can stall. We treated our backers as partners, engaging daily, answering questions, and sharing updates to maintain trust and momentum.Our backers became the foundation of QLVR’s community. Many remain loyal customers, repeat purchasers, and even brand ambassadors helping us spread the word. By responding personally, providing frequent updates, and treating backers as long-term customers, we turned their support into lasting relationships.It’s not the right choice for every founder. But for us, it gave us validation that our idea had global demand, and community building with early adopters – both of which gave us the momentum to build on our next growth phase. By Nicolle Dean Nicolle Dean is co-founder of QLVR, the world’s first Running Slipper designed exclusively for women. Learn more about QLVR Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Business partners who miss October 5th deadline face £1.5k fine The deadline is looming for self-assessment registration and those running a business partnership must both register or face a fine. Written by Helena Young Published on 6 October 2025 Business owners running a business partnership should put a red circle around October 5th as this is the deadline for registering for self-assessment.The date is pertinent for individuals who entered a business partnership in the 2024/5 tax year. Only one individual needs to register the partnership with HMRC but, importantly, both the founder and their “nominated partner” must register for Self Assessment individually.This, alongside registering a company name, is where businesses can quickly get themselves into trouble if they are not compliant.Getting your admin rightAny business owner who enters into a business partnership must choose a ‘nominated partner’. This partner manages tax returns, business records, and VAT registration if the firm’s VAT taxable turnover exceeds £90,000.However, it is the partner who registers the business who must declare the partnership’s profits and deduct any allowable expenses. They can do this using the partnership’s Unique Taxpayer Reference (UTR), which is different from their individual UTR.It gets confusing as both the partnership tax return and each partner’s individual return have the same filing deadline. Getting them muddled “… is a classic way to cause delays and trigger penalties,” says Joe Phelan, money.co.uk business bank accounts expert.Phelan also recommends opening a business bank account as this keeps business and personal finances separate from each other. “It’s the single best way to have a clear, simple record when it’s time to do your taxes,” he adds.Self-Assessment mythsPhelan suggests that this deadline is a perfect opportunity to tackle all things tax for your business, whether a partnership or not. This is not least because businesses are facing changes as the Government pushes ahead with its Making Tax Digital plan.Roll-out starts for some in April and reforms include quarterly income reporting and the keeping of digital records initially for those above the £50,000 threshold.Like Phelan, Pauline Green, Head of International Compliance at Intuit QuickBooks, emphasises the need for partnerships to be registered before the October deadline; whether they are planning on filing online or on paper.She adds, though, that business owners also need to think ahead to the self-assessment deadline in January, whether they are in a partnership or not.She explains that individuals need to fill in a self-assessment form if they have “untaxed income from any other sources such as from property, dividends, or side hustles”. They might also need to fill in a form if the interest from their savings hits a certain level.She adds: “Even if you’re employed and paying higher-rate tax through PAYE, you may still need to file a Self Assessment if you have additional untaxed income, such as rental income or large investments.”The emphasis from both experts is that missing this October deadline – and the January deadline for partnerships and non-partnerships alike – will trigger penalties and complications with your submission when you finally register or file.Missing the October deadline won’t leave you off the hook, but will just mean that you’ll still need to register and will be landed with a penalty for tardiness. Five key self-assessment tax dates Registering for Self Assessment – October 5th 2025Submit a paper Self Assessment return – October 31st 2025Submit an online Self Assessment return – January 31st 2026Pay any tax owed for the 2024-25 year – January 31st 2026Payments on Account (second instalment) – July 31st 2026 Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
What is double-entry accounting? Double-entry accounting is the key to successful bookkeeping in 2025. We'll simplify the process for you and analyse whether it's right for your business. Written by Helena Young Published on 6 October 2025 Proper bookkeeping is an unavoidable task when running a small business, but learning how to keep accounts as a business owner can be stressful. That’s why we’ve designed this simple, easy-to-understand guide on double-entry accounting.A double-entry bookkeeping system might seem daunting at first, but it’s all about debits and credits and ensuring there’s a balance–hence the phrase ‘balance the books’. It’s a powerful accounting tool when employed correctly.At Startups, we’ve been advising small businesses on financial matters for 25 years, and we’re here to help you demystify confusing concepts. We’ll talk you through what double-entry accounting is, why it’s used, and if it’s right for your particular business. 💡Key takeaways Double-entry accounting requires that every business transaction be recorded in two different accounts: one as a debit and one as a credit.The system is based on the fundamental accounting equation: Assets = Liabilities + Equity.Unlike the more basic single-entry system, double-entry accounting provides a more sophisticated view of your finances, helping to prevent errors and fraud.Double-entry bookkeeping tracks five main account types: assets, liabilities, equity, revenue, and expenses.You’ll need to set up a chart of accounts before you can use the double-entry accounting system.Using accounting software can help automate the double-entry system for you. What is double-entry accounting?Double-entry accounting is the gold standard bookkeeping system for most businesses. It’s a type of bookkeeping where two accounting entries are created for each business transaction. So, each transaction can be found in two different places in your records.A transaction is recorded once as a debit and once as a credit. The amount recorded as a debit must be equal to the amount recorded as a credit.It gives you a clearer and more comprehensive view of your finances, and also helps prevent fraud. Credits and debits Understanding the difference between a credit and a debit is crucial.Credits are recorded on the left side of your account ledger. They are added to expense or asset accounts and are deducted from revenue, liability, or equity accounts.Debits are recorded on the right side of your account ledger. They are deducted from expense or asset accounts and are added to revenue, liability, or equity accounts.So, they serve as mirror-opposites of each other. This type of detailed accounting is particularly helpful for creating your profit & loss sheet: a document created alongside a cash flow forecast and balance sheet.What’s the difference between double-entry and single-entry accounting?Single-entry is a much more basic, cash-based system. While double-entry takes into account debits and credits, single-entry does not. There’s only one entry per transaction, and it’s easier to maintain.Sole practitioners and small businesses prefer single-entry for its simplicity. It’s primarily used for tracking income and expenses, while double-entry bookkeeping can be used to track assets, liabilities, equity, income, and expenses.A key difference to note is that single-entry accounting cannot help you produce a balance sheet. It’s also far less adept at spotting errors in bookkeeping.This is why single-entry is only really used by freelancers and very small businesses. It can be helpful for simply filing a self-assessment tax return. Although more complex, double-entry is far more reliable and gives a much more sophisticated look into your financials. Key accounting terminology definedBefore we go into detail on how double-entry accounting works, there are some key terms you’ll need to understand:Assets are everything that your company owns that has value, including the money in your business account, inventory, buildings, and equipment.Liabilities are what your company owes to other entities, such as debts and obligations. Examples include a bank business loan used to set up the company or an outstanding payment to vendors for goods or services received.Equity is what you are left with after subtracting your liabilities from your assets. It represents the net value for owners and shareholders, and it’s used as an indicator of the business’s financial health and an investment tool.Credits and debits are financial entries which represent debit and credit transactions within a financial account. Debits can result in an increase in assets or a decrease in liabilities. Credits function as the opposite; they will subtract from assets while adding to liabilities.Revenue refers to all the money that comes into your business. The most common example is selling products or services in exchange for money, but it can also include interest from investments or rent from a property.Expenses refer to the costs incurred by running a business in order for the company to generate revenue, such as rent, utilities, and office supplies.A ledger acts as a record of all your business’s financial transactions. This includes the five main types: assets, liabilities, equity, revenue, and expenses. How does double-entry accounting work?The important thing to remember when trying to get your head around double-entry bookkeeping: debits and credits should always be of equal value. If they’re mismatched, that’s how you know there’s an error.If you’re feeling confused, remember the fundamental equation:Assets = Liabilities + EquityYou can jump back up to our terminology section if you’re not sure what any of the individual terms refer to. The key here is balance; if a transaction increases the value of one account, then the other must decrease by an equal amount.Ultimately, there are two sides to every story, and in double-entry bookkeeping, there are two sides to every transaction. These sides are the debit and the credit recorded in your chart of accounts. There are five main types of accounts:AssetsLiabilitiesEquityRevenueExpensesA chart of accounts contains the main accounts, as well as all their subcategories, allowing you to track your transactions and ensure they’re being recorded in the correct place. You can use accounting software to help set up and automate your chart of accounts.When you record a transaction for double-entry accounting, you must place it in the chart of accounts category that makes the most sense. Then, you will need to understand what effect that transaction had and record that.Here’s a step-by-step of how the process should work from start to finish.Record the transaction in the appropriate journal in your chart of accounts (e.g. expenses, loans, your bank account, etc.).You will need to record a credit in the appropriate journal in the left column of your ledger.Record a corresponding debit into another journal on the right side of your ledger.Create a summary of these account balances in your general ledger.Use that information to generate a balance report.If the balance is correct, then you’ve used the double-entry system correctly.Just remember, there isn’t necessarily always only two entries per transaction; this is just the minimum. There may be more entries depending on the complexity of your transaction. What’s the benefit of double-entry accounting? Double-entry bookkeeping provides a comprehensive view of all your transactions. When looking at your books, you’ll have a clear understanding of where each transaction came from and where it ended up. This means you’ll have a full and robust understanding of your business’s finances, allowing you to make better-informed decisions. An example of double-entry accounting in actionLet’s put this into a simple, real-world scenario.You need to buy a printer for your business, so you go to the shop and purchase one with cash taken from the business’s bank account. The new printer costs £300.When it comes time to record this in your books, you make two entries into your ledger:An asset account (the printer) is debited for £300 (an increase).And another asset account (the cash you used to pay for the printer) is credited for £300 (a decrease). Which accounting systems use double-entry?The best way to stay on top of your bookkeeping is to use the best accounting software.Many of the top accounting software options support double-entry bookkeeping and can automate the process.January is coming up quickly, so now is the best time to get to grips with your accounting software to stay on top of the accounting reference date. Here are our six top recommendations:Zoho BooksQuickBooksSageXeroFreeAgentFreshBooks (more…) Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
What is a zero-hours contract? A guide for employers Zero-hours contracts, or casual contracts, have previously been viewed in a negative light, but could they be right for your business? Written by Helena Young Published on 6 October 2025 Zero-hours contracts have some negative connotations, having been viewed as exploitative. However, some argue that they offer valuable flexibility to both workers and employers.Running a company today is a stressful endeavour, even with the help of the best HR and payroll software, so it’s understandable why employers consider zero-hours contracts. Just remember, it’s your responsibility as the employer to make sure you’re not taking advantage of your staff and that you both clearly understand the arrangement.Of course, there are plenty of pitfalls to avoid, so we’ll highlight all you need to know. We’ll take you through the pros and cons of zero-hours contracts, and whether they’re a viable option for your business. 💡Key takeaways A zero-hours contract means an employer isn’t obligated to provide a set amount of work, and the worker isn’t obliged to accept itRegardless of contract type, a hire’s legal rights are determined by their employment status as either a ‘worker’ or an ’employee’Workers are entitled to the National Minimum Wage, statutory annual leave, protections from unlawful discrimination, and rest breaksExclusivity clauses have been banned, which means you cannot prevent a zero-hours contract worker from taking a job with another employer Jump to: What is a zero-hours contract? What are the employer's responsibilities? What are the workers' rights under a zero-hours contract? Are zero-hours contracts right for my business? What should you include in your zero-hours contract? Summary What is a zero-hours contract?Also known as casual contracts, zero-hours contracts are a specific type of employment contract. They are used for on-call work or “piece work”, meaning a worker on a zero-hours contract is on call for work when you require them.Basically, it means the employer is not required to give a worker on a zero-hours contract a set amount of work. It’s a two-way street, though, as a zero-hours contract worker isn’t always obliged to accept the work given to them.Perception of zero-hours contracts has been largely negative in the media because the hours can be unpredictable, they can leave workers in a financially vulnerable position, and there’s an overall lack of job security.However, they can also be attractive to workers because:They offer a lot of flexibility, especially for workers who need to care for families or students looking for work around full-time education.It gives workers the freedom to have multiple jobs simultaneously.They provide work experience, as a zero-hours contract can act as an extended, practical trial period. What’s the difference between a casual worker and zero-hours contract worker? While you might see the terms ‘casual worker’ and ‘zero-hours contract worker’ used interchangeably, there’s a key difference. Expectation of work is what distinguishes the two types of workers.Casual workers can turn down work if it’s offered to them by the employer, whereas zero-hours-contract workers (depending on their contract) may be required to accept the work.Zero-hours workers may also have an agreed minimum number of work hours, whereas casual workers do not. What are the employer’s responsibilities?2026 will see the introduction of the Employment Rights Bill, which aims to increase protections for casual contract workers. Media headlines have discussed a “ban” on zero-hours contracts. But that’s not entirely true.Instead, the new legislation aims to end exploitative practices rather than ban the contracts entirely. That means, new protections will be introduced for zero-hours workers over the next two years.One of the key changes employers need to know is that after a 12-week ‘reference’ period, employees gain the right to request a fixed-term contract. Workers will also gain protections around short-notice cancellations, with workers entitled to compensation for reduced or cancelled shifts.A worker on a zero-hours contract is still entitled to statutory annual leave and the National Minimum Wage. Employers are also still fully responsible for the health and safety of workers, regardless of contract type. What are the workers’ rights under a zero-hours contract?A worker’s rights are determined by their employment status, which is either as an employee or a worker, and not by having a zero-hours contract. Knowing the difference is critical, as incorrectly classifying your zero-hours staff as a worker instead of an employee can have legal consequences.Determining the classification can be tricky, as it depends on the written terms of the contract and how those terms are applied in practice.For zero-hours contract workers, this will mean they are entitled to:A written statement of employment, to be given to the worker either on or before the start dateNational minimum wagePaid annual leave (statutory minimum holiday entitlement of 5.6 weeks)Rest breaksPension auto-enrolment (depending on qualifying conditions)Statutory sick pay (depending on whether specific eligibility has been met)PayslipsProtection from unlawful discriminationProtection for whistleblowingFor employees, staff are guaranteed the same rights as above, but additionally, they are also entitled to:Family-related leaveProtection from unfair dismissalStatutory redundancy payAs of 2015, there has been an exclusivity ban on zero-hours contracts. This means that an employer cannot include a clause in their zero-hours contract banning staff from seeking or accepting work from another employer.As part of this, zero-hours contract workers have protections against discrimination for working for other employers. It’s illegal for workers to face unfair treatment if they choose to work for a different employer.Zero-hours workers are fully entitled to engage in work elsewhere; you can’t prevent them from undertaking other work. Are zero-hours contracts right for my business?Generally speaking, zero-hours contracts are favoured by businesses that have seasonal requirements or frequently need staff on short notice. This allows employers to save on overheads, as you’ll only be paying for the hours you need the workers for.Businesses that zero-hours contracts may work forBusinesses that would most benefit from zero-hours contracts are those that see a large and predictable fluctuation in staff, especially those that see a rise and fall in demand for labour during quieter trading periods.Here are some examples below of businesses that would most benefit from zero-hours contracts:ConstructionDeliveriesWarehouse workRetailHospitalityCateringCare workEducationBusinesses that zero-hours contracts may not work forZero-hours contracts are largely unsuitable for businesses that rely on continuity, stability, and highly trained skillsets. Using zero-hours contracts in these types of environments could cause great harm to the company culture and infrastructure.Some examples of these types of businesses include:Professional services like law firms, accountancy firms, engineering firms, or consultanciesSpecialist manufacturersTech and software industriesCrucial public sector and civil service roles Pros of zero-hours contracts Flexibility: An employer can call upon workers when needed, matching staffing to their needs and responding quickly to unexpected labour demands. Savings: Employers can significantly reduce their payroll costs, as they’ll only pay for the hours worked, with no pay for downtime. Simplicity: The day-to-day management of admin will be simpler than with full-time staff. Cons of zero-hours contracts High staff turnover: Relying on staff to accept the work can lead to unpredictability, and the costs of a rapid staff turnover can be high. Lack of cohesion: High turnover of workers can lead to communication issues, harm company culture, and impact customer service. Reputational damage: Public perception of zero-hours contracts has been negative, as they are seen as exploitative. Therefore, using them could result in damage to your brand reputation. What should you include in your zero-hours contract?If you decide to implement a zero-hours contract as part of your business, you’ll need to ensure it’s drafted correctly and precisely. Crucially, you need to include that you’re under no obligation to provide work to the worker.Employment status must be clearly defined in the terms of the contract. If you intend to engage them as a worker, rather than an employee, then the contract must state that there is no obligation to accept the work you offer and that it is not the intention of either party to enter into an employment contract.You should also state that there will be no continuing employment relationship between the periods of work. You need to include the specifics of how the work will be offered, as well as the notice period, benefits, and relevant pay. If the benefits differ from those of employees on guaranteed hours, you need to make this extremely clear in the contract.You should also clearly state in the contract that annual leave entitlement is strictly accrued based on hours actually worked. Also, remember that it’s illegal to include an exclusivity clause. SummaryYou should think carefully before implementing a zero-hours contract for your business. There are alternative options that might be more suitable, like part-time employment, fixed-term contracts, offering overtime, or using a staffing agency. Ensure that you are very clear in your advertisement and during the interview that you’re offering a zero-hours contract, not fixed-term or full-term employment. As an employer, you should also have a clear and constructive conversation with your prospective worker as to whether a zero-hours contract is right for them. You should also regularly review the nature of your relationship to determine if it still fits the criteria of a zero-hours contract. Avoid cancelling shifts at the last minute and give your workers as much notice as possible. Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Britons would take an 8% pay cut for a four-day work week As the four-day week quietly gains traction, a new report suggests that employees are willing to make a financial sacrifice for the change. Written by Helena Young Published on 6 October 2025 Flexible working models like a four-day working week could be the key to retaining talent, as a new survey makes it clear that employees will move from and to jobs for this staff benefit.New data suggests that employees are not only keen, but would be prepared to take a financial hit to gain the flexibility of four days working.It comes as a growing number of firms are opting to take part in national pilot programmes of a four-day working week to gauge whether it can work for them.Our own research suggested in 2023 that 78% of employees would be in favour of adopting this flexible working model, but did add that they would want to know how it would impact their pay, and how it would be implemented.What does the data say?With the Employment Rights Bill around the corner, the findings from Owl Labs show that those working in small businesses in the UK would be willing to sacrifice, on average, 8% of their salary for a four-day week.73% of employees termed the four-day week as “an important benefit”, with this figure rising to 77% among Millennials and 72% among Gen Z. A staggering 45% said that they would give up 10% or more of their salary to get this perk.The study also polled views on everything from stress in the workplace to the impact of employer political views, and even AI avatars. However, it is the stark figures on flexibility that stand out.The report brought together the views of 2000 UK employees as part of a wider survey of 8000 respondents working in the UK, US, Germany, and France.As well as revealing the readiness to take a financial hit, the data also revealed that 93% of those working in small businesses would take action if they were no longer allowed to work remotely or hybrid.Almost half said that they would start job hunting, while 27% would expect a raise to make up for the lost flexibility, and 4% said that they would simply quit. Of those who would job hunt, a quarter said that they would then look for a more flexible role than their previous employment.Hybrid working as the new normDespite the fact that the Return to Office mandates keep coming, this latest report confirms that flexibility is now expected by the vast majority of employees.The data showed that nearly two-thirds of those surveyed already work in a hybrid model. They go in either three days (40%) or four days (27%) a week – both of which are up from 2024. The findings suggest that they want this to continue.As well as working from home and adopting a four day working week, other models are also gaining interest. The survey found that 67% of workers are interested in microshifting. This is structured flexibility with short, non-linear work blocks matched to their energy, duties, or productivity. This number increased to 72% for Gen Z and Millennials, compared to 45% for Gen X and 19% for Boomers.For those looking to move roles, this kind of flexibility is high on their want list. Of the 28% who said that they were actively looking for a new job, half put a better work/life balance as their main reason. This figure was the same as 2024, but a step up from 41% in 2023. Employee engagementWith employment costs having risen after the employer NIC rise in April, the report flags the question as to whether a shortened work schedule could be the answer to balancing the books, and both keeping and attracting talent.The results would suggest that many employees are now used to flexibility. They also believe that it should be allocated to fit an employee’s circumstances. As Frank Weishaupt, CEO of Owl Labs, explains: “68% believe that employers should provide more flexibility for those that need it most, like working parents”.If this flexibility is taken away, employees will quickly voice their anger or even move roles. The survey revealed that nearly a third of workers admitted that they have posted about their job/employer negatively on social media.For those businesses seeking out the best talent to ride out these stormy seas, the survey revealed that 44% of those interviewed were prepared to reject any role that does not offer flexible hours.Even ahead of the sweeping reforms from the Government, employees are showing a strong stance on what they want from their employment; and businesses who can deliver the work-life balance that is so valued, could get their pick of the best people for their business. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Facebook and Instagram set to go ad-free in the UK In what could have a massive impact on businesses, Meta could launch an ad-free model for both Facebook and Instagram in just weeks. Written by Helena Young Published on 6 October 2025 Business owners, especially those in the ecommerce sector, could be hit hard by changes Meta is proposing that could allow customers to opt out of ads on sites like Facebook and Instagram.For those who advertise online on either platform, there could be a significant impact on their earnings as Meta brings in a new subscription model for users that would allow them to use the platforms ad-free.The move is due to “UK regulatory guidance and following extensive engagement with the Information Commissioner’s Office (ICO),” says the social media company. Specifically, the move is to quash regulatory concerns about personalised ads served using users’ data.What is the new subscription model?Meta has formally announced the new subscription model on its blog. It explains that it will cost £2.99/month on the web or £3.99/month on iOS and Android, for the first Meta account.“It is more expensive to subscribe on iOS and Android because of the fees that Apple and Google charge through their respective purchasing policies”, it explains. Those with additional accounts will pay £2/month on the web or £3/month on iOS for each of these.Users can expect the option to subscribe will appear “over the coming weeks”, says the company.Those who choose not to subscribe will continue to see ads; though Meta does reinforce that they have some control including the Ad Preferences option. It reinforces that it does not sell personal data to advertisers.Why is Meta doing this?This is essentially an olive branch to the ICO, which had brought its concerns over targeted adverts to the company.“This moves Meta away from targeting users with ads as part of the standard terms and conditions for using its Facebook and Instagram services, which we’ve been clear is not in line with UK law,” said an ICO spokesperson.A similar ad-free model is already available in the EU, but it has been deemed problematic by regulators. It is also more expensive than the UK offering, initially set at €9.99 a month.As The Guardian details, the European Commission fined Meta €200m arguing that the access to a version of the platforms that uses less personalised data to serve ads should be free. It added that the subscription model goes against the Digital Markets Act, and that those not paying the fee should get an equivalent service.Indeed, Meta took a dig at the EU in its blog post announcing the UK model. It wrote: “EU regulators continue to overreach by requiring us to provide a less personalised ads experience that goes beyond what the law requires, creating a worse experience for users and businesses.” What does this mean for SMEs?The impact will be dictated by how many users opt to subscribe. For some customers with multiple accounts, the costs of going ad-free will quickly accumulate.It looks unlikely that Meta will back down as it states firmly in its blog post that “personalised ads are the best experience for people and businesses”. It also is effusive in its praise of the UK’s “more pro-growth and pro-innovation regulatory environment”.It also mooted this subscription model in March so there has been quite a build-up. As with the rise of AI search, businesses will have to monitor the customer take-up to understand the revenue impact, and adapt accordingly.Not least because marketing on Meta is not a cheap option. Firms will need to assess whether this marketing spend might be better used elsewhere if their engagement drops. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
The US will pour £31bn into UK AI – are we ready for it? Startup Daddy, Varun Bhanot offers his perspective on the UK's AI gold rush and what it means for tech founders like himself. Written by Helena Young Published on 6 October 2025 US funding is coming towards the UK’s Artificial Intelligence sector like a tidal wave. AI was already the darling of venture capitalists, startups, and big tech companies. But, the recent, massive inflow of US venture capital into AI research in Britain – £31 billion at the last count – has rewired the game for tech entrepreneurs like me.First and foremost, this funding from some of America’s top tech firms, like Microsoft, Google, and OpenAI, marks in a very loud and clear way that AI will define the future of technology. The discussion is no longer “what if?”, but “how soon?”In a few years, AI has gone from a mere concept, to a promising reality that could revolutionise every industry. For us founders, that has brought both exhilaration and dread. It’s almost like the pace has doubled, and with it, the expectations. Every other country will follow when the US makes any big decision, so we have to keep one step ahead of the game. It is our duty as entrepreneurs to seize this opportunity to the fullest and at the same time, navigate through the competition, laws, and public trust.Of course, capital investment is only one aspect of the story. The injection of more funds means the arrival of the best talent to the UK. AI has lured away the best minds worldwide for the sole purpose of figuring out the future.For a founder, it’s both good and bad. The competition to attract and retain top talent has become more cutthroat. The mad rush for investments in AI has definitely brought about a competitive spirit in the tech industry, with startups vying to be the next big thing. People want to be part of this revolution, and AI is their chance.Nevertheless, the influx of this talent also poses an ethical issue. Steering AI evolution towards healthcare, education, and governance is a huge responsibility. As founders, we have to find the right balance between innovation and ethics. Our teams’ attention cannot simply be on products and profits. Their focus must be on the impact we have on the world.Because while the main goal of these US investors may be to get good returns, there is also a strong expectation from consumers that AI firms will benefit society.AI can revolutionise everything, from our work procedures to our lifestyles. As businesspeople, we must be deliberate and careful in how we apply it. Specifically, we must make sure that our breakthroughs reflect the values that we want to exist.With the UK now holding one of the world’s largest AI funding packets, we will no longer just be making this technology. We will also be determining its role globally. About Varun Bhanot Varun Bhanot is Co-founder and CEO of MAGIC AI, the cutting-edge AI mirror that makes high-quality fitness coaching more accessible. Under his leadership, MAGIC AI has raised $5 million in venture funding and earned multiple industry accolades — including being named one of TIME’s Best Inventions of 2024. As a new father as well as founder, Varun shares candid insights on balancing parenting and entrepreneurship in his bi-monthly guest column, Startup Daddy. Learn more about MAGIC AI Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
One million workers to benefit from zero-hours contract ‘ban’ A report suggests the government’s sweeping reforms to employment rights could impact as many as one million workers. Written by Helena Young Published on 6 October 2025 The first changes will be felt from the Employment Rights Bill in April, with reforms becoming law over the next two years in stages.Views on the reforms continue to be polarised, with some business owners, notably recruitment firms, arguing that they are unworkable. Others suggest that the reform will make the workplace a safer place for the majority of employees.This week, analysis by a leading thinktank revealed that the bill will lead to greater protections for more than a million workers, particularly through new restrictions placed on zero-hours contracts and day-one unfair dismissal rights.What does the report say?The report says that 1.2 million workers would have been protected from “severe insecurity” in the workplace if the unfair dismissal measures had already been in place in 2023 with a six-month statutory probation period.It comes from a thinktank called The Work Foundation at Lancaster University, which analysed data from 2023-24 using the UK Insecure Work Index.It further states that the number of workers in secure jobs would have risen by 3.9 million to 17.8 million. In particular, 92.5% of zero-hour contract workers would have benefitted from the new right to guaranteed hours.It also addressed a counter proposal – the 12-month statutory probation period – and said that this would leave 6.1 million workers in “severely insecure work”, with only 700,000 experiencing more secure work.The report calls on the Government not to dilute reforms and also argues that if “even relatively small extensions to the length of the new statutory probation period” are made, there will be a huge impact.The delays could “mean over a million fewer people benefit from secure work and, most worryingly, hundreds of thousands could remain stuck in severely insecure work,” the researchers write.Protection for disadvantaged groupsThe research also drilled down to look at the impact of these two reforms on disadvantaged groups.The team says that severely insecure work would have been reduced by 8.3 percentage points for workers aged 16-24. Meanwhile, Black and Asian workers would have seen a reduction of 4.6 and 4.5 percentage points respectively.Looking specifically at retail jobs, they state that an additional 150,000 retail workers would have experienced secure employment. What do SMEs need to do?There is pushback against the reforms. The changes to zero-hours contracts are facing the ire of recruitment companies, who argue they will lead to reduced hiring and more work being carried out by self-employed contractors.For SMEs, there will be less flexibility and there will be a financial implication for changes to parental rights and sick leave. However, the financial impact of not complying will be far more onerous, as this could mean legal fees and staff leaving.Business owners need to start reviewing their contracts, looking at their payroll and HR processes and, in particular, how they manage shift workers now as the first reforms will become law in just seven months.It might also be wise to look ahead at the reforms set for 2026 and 2027 to determine how much work is needed there to be compliant.While the reforms are sweeping, the benefits to staff, as this latest report suggests, are tangible; and this might help companies retain the best talent in a difficult economic climate. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Insolvencies up nearly a fifth since January The UK has seen a nearly 20% rise in insolvencies since January, with bars, restaurants, and hotels in particular struggling under the weight of soaring costs. Written by Helena Young Published on 6 October 2025 New figures reveal a sharp 19.8% increase in insolvencies between January and July 2025, a worrying sign of the significant financial strain that the UK business population is facing.The summer months proved particularly challenging, with June to July alone seeing a 6.7% jump, the steepest monthly rise so far this year.This wave of closures is rippling through the hospitality industry, which has been hardest hit, leading to job losses and a dwindling choice of surviving pubs and eateries.Together, they highlight the bleak position many businesses face as costs soar and customer spending fails to follow suit.What’s behind the surge in insolvencies?Analysis by the Morning Advertiser shows insolvencies rising across the board from 273 in January to 327 in July. While there were minor dips in February and April, the overall trend has been upwards, with June – July marking the most dramatic increase at 6.7%.Earlier data from the government’s Insolvency Service also highlighted the problem. In the 12 months leading up to June 2025, accommodation and food service activities ranked among the industries with the highest number of insolvencies across the UK economy.At the time, Saxon Moseley, partner and head of leisure and hospitality, commented:“Rising costs, including food inflation, energy, national minimum wage and employers’ national insurance contributions have contributed to the increase in insolvencies this year, combined with sluggish consumer demand.”Rising costs and sluggish demand cripple industryAs Moseley outlines, operators are under pressure from multiple directions. Food inflation, soaring energy bills, and rising labour costs, including both minimum wage increases and higher employer NIC contributions, are eating into already tight margins.At the same time, consumer confidence has taken a hit in response to the cost-of-living crisis. Many households are understandably cutting back on optional spending, with bars and restaurants feeling the effects.For smaller businesses in particular, the combination of higher overheads and shrinking demand can be lethal. Unlike larger chains, independents often lack the financial buffer to absorb sudden changes, making insolvency an increasingly realistic outcome.The bleak cumulative result of rising input costs, declining footfall, and the pressure to keep prices competitive is that many hospitality businesses have no other option but to call it a day. What will the Budget bring?With the Autumn Budget approaching, hospitality bosses are searching for a light at the end of the tunnel.In calls for financial relief, businesses are urging the government to consider reduced employer NIC contributions, targeted small business incentives, investment in consumer spending initiatives to support footfall, and a long-awaited reform of business rates.Still, expectations need to be realistic. With the Chancellor under significant financial pressure, generous support for businesses looks unlikely.For hospitality operators, the focus should remain on what’s in their control, such as reviewing costs and implementing operational efficiencies to build resilience against further shocks. “Many operators are now in survival mode,” added Saxon Moseley.“As a key creator of jobs, the sector is a cornerstone for the UK economy, and therefore, a fragile hospitality industry presents an economic headache for the Chancellor.”Moseley has also joined various industry groups pressing for Rachel Reeves to address the sector’s challenges head-on, as reported by The Caterer.“Taking steps to overhaul the business rates system, as well as supporting the industry to respond to recent tax increases, would help alleviate pressure on operators, keep more businesses solvent, and in turn allow them to invest in jobs for the future,” he added. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
76% of SME leaders think the Budget won’t help them Research shows confidence is low among SMEs in the run-up to the Autumn Budget. Written by Helena Young Published on 6 October 2025 SMEs are far from optimistic about the prospect of good news in the Autumn Budget.New research reveals that more than three in four business leaders have little to no confidence that November’s Budget will support growth.And, while 56% respondents anticipate an uplift in revenue, more than a fifth expect profitability to fall in the next 12 months.Only one in ten expect any improvement in the wider economy, underlining the deep sense of caution and concern among UK SMEs.Where business leaders see hope – and pressureThe figures come from Vistage, a global business performance and leadership organisation, which published its quarterly CEO Confidence Index for 2025.The results reflect an overall dip in confidence, with the index falling to 88 in Q3 2025, down from 89.5 in Q2 and 107.1 a year ago.Much of this decline stems from the precarious state of the economy. While 57% of SMEs expect revenue growth, at the same time, 22% predict a drop in profitability. To survive this period of instability, 42% of businesses plan to raise prices in the coming months, while 19% have already increased prices by 7–10% this year.At the same time, one in four businesses report a drop in consumer demand and spending. This creates a difficult balancing act: raising prices enough to stay afloat without totally alienating your customer base.Autumn Budget and SME prioritiesThe Autumn Budget has the power to shift the economy, but most SMEs aren’t convinced it will deliver in their favour. Vistage’s index shows that 76% of leaders lack confidence that the Chancellor will introduce policies to support growth.In an ideal world, more than half of respondents (58%) say cutting business taxes, such as Corporation Tax or Employer National Insurance, would be their top priority.Other requests include investment in infrastructure (20%), reducing regulatory burdens (10%), targeted investment incentives (9%), and labour market support (4%).In our report on what the upcoming Budget might contain, we found that many founders are pressing for a reversal of recent employer National Insurance (NI) hikes, alongside a clear commitment not to raise taxes further.Industry groups, such as UKHospitality, have also been pressing for reform of business rates and NI contributions, as well as a reduced VAT rate for the sector, already demonstrated by many EU countries.But sadly, expectations may fall short of reality. Economists estimate the Chancellor may need to find as much as £40bn, so tax rises look increasingly likely, while generous support packages appear less so. Are people still the greatest asset?Despite these pressures, SMEs remain committed to growth through their workforce. The Vistage survey shows that 37% plan to expand their teams over the next 12 months.Rebecca Drew, Managing Director of Vistage UK and Ireland, said: “While leaders are grappling with rising costs, weaker customer demand, and uncertainty around government policy, many are still focused on growth — planning to expand their team and invest in employee engagement.”However, the labour market presents its own challenges. Industries continue to struggle with hiring, while wider trends complicate recruitment. At the end of August, it was revealed that hospitality has accounted for more than half of all job losses in the UK since last October.The rise of AI adoption and outsourcing to freelance virtual assistants has raised concerns over job security and team morale. SMEs can usually rely on the Budget to ease the uncertainty over the next year, but it seems that few are depending on that this autumn. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
85+ FREE business events you won’t want to miss in October 2025 Don’t get spooked by networking this Halloween. Check out these 89 free business events to connect with others and grow your business this month. Written by Helena Young Published on 6 October 2025 October is fast approaching. But for new business owners and entrepreneurs, the spooky season doesn’t necessarily come in the form of horror movies. Instead, these scares can come from networking, especially for those who haven’t done it before.But as scary as it can be at first, networking is also a great opportunity to build valuable relationships, find new opportunities for investment and business partnerships, and learn important insights from industry professionals.What’s more, there are plenty of free events, so you won’t get spooked by high ticket prices. We’ve listed 89 business events in the UK that you don’t want to miss out on this month. Jump to: Free business events in London this month Free business events in Newcastle this month Free business events in Leeds this month Free business events in Sheffield this month Free business events in Manchester this month Free business events in Liverpool this month Free business events in Birmingham this month Free business events in Nottingham this month Free business events in Cambridge this month Free business events in Oxford this month Free business events in Bristol this month Free business events in Cardiff this month Free business events in Edinburgh this month Free business events in Glasgow this month Free business events in London this monthBorn or Made in Brixton at 3Space International House (1st October at 8:30 am): An open, free event for founders and business owners in Brixton, from sole traders to non-profits to seasoned entrepreneurs. A great opportunity to share challenges, celebrate successes, and grow your network circle.Coffee Friday at Dialogue Cafe (3rd October at 10:00 am): A casual and relaxed meetup where local business owners can connect over coffee and pastries. Also, a good opportunity to meet potential business partners and to meet the Grow London Local team for advice and support.HUSTLE London Canary Wharf London Entrepreneur Networking Event at The George (7th October at 5:00 pm): A monthly meetup for local business owners looking for potential mentors, future team members, and investors. Also, an opportunity to share business ideas, get feedback on your minimum viable product (MVP), and even find partnership opportunities. Also being held at Liverpool Street on the 14th and Soho on the 21st.Richmond Business Networking at Slug & Lettuce (7th October at 6:00 pm): A friendly and informal gathering where entrepreneurs can connect with fellow founders, introduce their business, and get free advice — all while enjoying a drink in a relaxed setting.Startup Events London – Networking, Investor Relations, Fireside Chat at Workspace ® | Eventspace at Salisbury House (7th October at 6:30 pm): Promising an “epic evening” of networking and investor connections, Startup Networks’ free event is a great chance for new businesses looking to grow their circle and find investment opportunities. It includes a panel discussion on leadership and digital transformation.NatWest Accelerator Female Founder Networking at NatWest Moorgate (8th October at 10:00 am): A relaxed networking meetup for female founders to share ideas and experiences, plus build meaningful connections with other business owners and professionals. Tea and coffee are provided.Future in Focus: Women in Tech at The Boutique Workplace Company – Tagwright House (8th October at 5:00 pm): Designed for female entrepreneurs in the tech space, this free event offers the opportunity to network with like-minded individuals and senior professionals for advice and guidance. Drinks and canapes are provided.eCom Collab Club at ODEON Luxe West End (8th October at 8:00 pm): An event specifically for ecommerce businesses to connect with industry professionals and find partnership opportunities. It includes a panel discussion on international expansion and how to scale your business in 2026.Networking Event: Cybersecurity, FinTech, B2B & Finance at Drake & Morgan’s at King’s Cross (18th October at 10:00 am): Bringing together the brightest minds in cybersecurity, fintech, B2B, and finance, this free event offers exclusive networking sessions with industry experts, meet and greet sessions with investors, and insightful discussions on emerging technologies.Tech Startup Networking London – Series A/Venture Capital Networking Event at Archer Street Soho (21st October at 4:00 pm): Designed specifically for tech startups, this free event offers the chance to network with potential partners and angel investors. For over 25s only, and a smart dress code is required. Free business events in Newcastle this monthPLATFORM at Crowne Plaza Newcastle (3rd October at 9:00 am): A place where entrepreneurs can learn about opportunities for starting a business or growing it further, while also connecting with fellow founders, funders, investors, and potential partners. It’s also being held on the 31st.Motivation Monday: Coffee, Connection & Kickstart at The Lumen, Floor 4 (6th October at 9:30 am): A weekly event made for local entrepreneurs to kick off their week with fresh motivation. Starts with some relaxed networking over coffee or tea, before moving on to a goal-setting session to set your focus for the week. After the event is over, you’re free to use the venue’s free coworking space until 5 pm.NatWest Accelerator Morning Mixer at The Lumen, Floor 4 (7th October at 9:30 am): An event where local business owners and entrepreneurs can connect with others over complimentary Nespresso coffee. Includes group activities for brainstorming, sharing ideas, and celebrating successes.SHINE Meeting at Newcastle University Business School (9th October at 12:00 pm): A place where entrepreneurs and business owners can share ideas, discuss challenges and emerging topics, and connect with like-minded individuals.Founder’s Friday at The Lumen, Floor 4 (10th October at 9:30 am): A free event held every second Friday of the month, bringing local founders and entrepreneurs together to connect, collaborate, and learn from experts in different industries. Also, it has a “Founder Spotlight” session where you can hear from fellow businesses on their journey, including challenges and wins.HUSTLE Newcastle Entrepreneur Networking Event at All Bar One (30th October at 5:00 pm): Much like its London counterpart, this event offers a laid-back space where entrepreneurs can expand their circle with meaningful connections, including mentors, advisors, and business partners. Free business events in Leeds this monthWelcome Wednesdays: Hub Tour and Networking at 2 Whitehall Quay, 3rd Floor (1st October at 10:00 am): An opportunity to meet the local NatWest Accelerator team for business support, as well as network and connect with a community of entrepreneurs.Accelerator Morning Mixer at 2 Whitehall Quay, 3rd Floor (7th October at 9:30 am): Advertising itself as “more than just coffee and catch-up”, this free event is a great opportunity to recharge and connect with fellow founders and business leaders. It includes group activities for brainstorming, sharing ideas, and celebrating successes. Free Nespresso coffee is provided.Connect & Collaborate X Entrepreneur Social Network Leeds at Clockwise Leeds (7th October at 10:00 am): A laid-back morning of networking with fellow entrepreneurs, where you can explore new ways to collaborate. Includes a day pass to Clockwise Leeds’ coworking space.Hump Networking – Brand New Business Networking at LeedsBID (8th October at 10:00 am): An engaging networking event where you can connect with fellow entrepreneurs and grow your business circle. Guest speaker to be confirmed.Leeds Mind Business Connections at Weetwood Hall Estate (9th October at 10:00 am): A free quarterly networking event. Ahead of World Mental Health Day, the theme for this event is all about how businesses can have supportive conversations about mental health in the workplace. Free refreshments are provided.Get Connected | Leeds at Clockwise Leeds (16th October at 10:00 am): A free and open B2B networking event for businesses based in Leeds and surrounding areas. There’s no fixed schedule or elevator pitches — just simple networking in a relaxed setting.SME Leaders Forum October 2025 at Nexus – University of Leeds (21st October at 3:00 pm): Hosted by Leeds Business University School, this free event invites local businesses and industry experts to exchange ideas and strategies for success. Includes a talk from David Clarke OBE, who will share his experiences of running a business with a disability.Breakfast Networking – October at 3 Sheat St (28th October at 8:30 am): Held on the last Tuesday of every month, this free event brings together local businesses and professionals to connect in a relaxed environment. Includes talk from Philippa Bradley on the virtual assistant (VA) industry. Free coffee, pastries, and fruit juice are provided.Entrepreneur Social Networking at The Decanter (28th October at 5:00 pm): This free event offers open networking in a casual and relaxed environment, allowing entrepreneurs to make meaningful connections with mentors, future employees, advisers, and industry experts.Coworking or…DIE?? – Coworking in Leeds at Wizu Workspace (30th October at 9:00 am): Despite the sinister name, this isn’t some cheap horror movie. Instead, it’s an event packed with networking opportunities, guest speakers, and plenty of chances to get your work done at Wizu’s coworking space. Free business events in Sheffield this monthSheffield Young Professionals at Over The Yardarm Bar (9th October at 5:30 pm): A space where young Sheffield-based entrepreneurs can build meaningful relationships through open and chilled networking.The Marketing Meetup IRL: Sheffield at Fitzalan Square (9th October at 6:00 pm): A friendly, no-pressure event where marketing professionals can get together to connect with fellow peers and gain fresh insights from a panel of guest speakers.Business Networking – Sheffield Business Peer to Peer Forum at datamills (14th October at 10:00 am): A “shared” networking event, giving entrepreneurs the opportunity to meet new connections and get peer-to-peer support from like-minded professionals. You’re also given a two-minute slot to introduce yourself, what makes your product/service beneficial, and a challenge or a win. The Butterfly Effect Business Club – Female Netwalking Event at Rother Valley Country Park (17th October at 9:30 am): Promoting “fun and empowering” netwalking, this free event by The Butterfly Effect Business Club is all about connecting local women-led businesses to share business ideas, while enjoying a leisurely walk at the beautiful Rother Valley Country Park.Startup Social: Sheffield at Hideaway (30th October at 6:00 pm): A relaxed monthly meetup for founders, business owners, and entrepreneurs to share projects, swap stories, and even find collaboration opportunities. Free business events in Manchester this monthMind Body Business FREE Networking Event at Wilde Aparthotels (2nd October at 10:30 am): A free event that offers networking opportunities, as well as tips for business owners in mindfulness to improve motivation and general wellbeing. Tea, coffee, and caffeine-free drinks are provided.Start Up Huddle Manchester at BIPC Seminar Studio, 2nd Floor (2nd October at 5:00 pm): With a mission to strengthen the small business scene in Manchester, Start Up Huddle allows you to network openly and explore free resources available from BIPC Manchester. Refreshments are provided.Business Networking Through Golf at Sale Golf Club (3rd October at 8:30 am): Putting networking and golf together, attendees can enjoy a round while meeting like-minded individuals. Complimentary bacon sandwiches (or dietary alternatives) and coffee are provided. Held weekly.Accelerator Morning Mixer at NatWest Accelerator Manchester Hub (8th October at 9:30 am): A place for entrepreneurs to network with like-minded individuals. Includes group activities for brainstorming, sharing ideas, and celebrating successes. Free Nespresso coffee is included.FUEL Manchester 2025 at No. 1 Circle Square (9th October at 9:00 am): Boasting an “innovative event created to fuel startup business growth”, FUEL Manchester starts with a breakfast panel where entrepreneurs and experts will share advice on business growth. This is followed by an exclusive masterclass where a select group of 25+ businesses will get access to some of the most respected names in business.Techcelerate Coffees Manchester at DoubleTree by Hilton Manchester (16th October at 10:00 am): An informal networking event for tech founders to collaborate with other entrepreneurs, investors, and senior managers of tech companies.Pitch Manchester: Showcase Your Business & Network with Like Minded People at Hotel Motel One Manchester (20th October at 1:00 pm): Offers entrepreneurs the opportunity to pitch their business in front of an audience, while networking with fellow business owners and founders.Tech Startup Networking Manchester – Series A/Venture Capital Networking Event at BLVD Manchester (30th October at 5:00 pm): Designed for tech startups, this free event offers the chance to network with potential clients, partners, and investors. For over 25s only, with a smart dress code required.HUSTLE Manchester Entrepreneur Networking Event at BLVD Manchester (30th October at 6:00 pm): A great opportunity to network with important people who can help grow your business, whether that’s mentors, future employees, or advisors. For over 25s only, with a smart dress code. Free business events in Liverpool this monthFounder Funding Groups – Round Table at Aveue HQ (1st October at 12:00 pm): A practical, founder-focused session on finding the right investors for early-stage and growing businesses. Lunchtime buffet included.real5 Liverpool South Networking Lunch at Blackburne Arms Allerton Road (3rd October at 12:00 pm): A place to join fellow business owners and entrepreneurs for a laid-back networking lunch. Offers the chance to connect, share ideas, and grow your network in a friendly, relaxed atmosphere.BOLD B2B Business Breakfast at Nova Scotia (7th October at 9:00 am): An event where you can fuel up on coffee and pastries, while networking with others and hearing inspiring talks from guest speakers.Relaxed Business Networking In Person at Calisa Coffee Shop (7th October at 6:00 pm): This weekly event is exactly what it says on the tin. Expect a relaxed evening of open networking, with the chance to meet potential collaborators and swap ideas. Tea and coffee will be available.HUSTLE Liverpool Entrepreneur Networking at Pier Eight Restaurant & Bar (28th October at 5:00 pm): As with all HUSTLE networking events, you can expect an easygoing and welcoming experience while finding your next collaboration opportunity, whether it’s through mentoring or business partners.October Connect and Collaborate at The Municipal Hotel and Spa (29th October at 10:00 am): An energising networking session built around real connections. Offers a friendly, welcoming space where you can meet new people, find collaboration opportunities, and grow your network. Free business events in Birmingham this monthBrummies Networking – Free Business Networking at Grosvenor Casino Broad St (14th October at 11:00 am): A relaxed networking meetup focused on real conversations, not sales pitches. Expect genuine connections over a cup of tea or coffee.Birmingham Business Show at Alexander Stadium (16th October at 10:00 am): As well as 1-2-1 networking opportunities, this free event offers an exhibit of around 60 companies, plus the chance to gain valuable insights from a programme of eight seminars.HUSTLE Birmingham Entrepreneur Networking Event at O Bar (23rd October at 6:00 pm): A great opportunity to expand your network and explore collaboration opportunities with people who can help grow your business. For over 25s only, with a smart dress code. Free business events in Nottingham this monthNetworking at The Botanist (3rd October at 8:00 am): A chance to expand your network, share ideas, and build new relationships over a cup of coffee. Hosted by Rushcliffe Business Partnership events, this event attracts a mix of professionals, including designers, social media experts, accountants, marketers, HR specialists, and more. There is also a further event at The Ruddington Arms on the 17th.The ScreenPop Entrepreneurs’ Expo 2025 at The Nottingham Belfry Hotel (6th October at 10:00 am): Whether you’re new to the business scene or already a seasoned entrepreneur, the ScreenPop Entrepreneurs’ Expo is the place to be to network with others, find new customers, and source new suppliers. Includes seminars, workshops, and 40+ exhibitor stands.Nottingham Business Networking: KuKu Connect & Festive Pho Evening at Pho Nottingham (7th October at 6:00 pm): Celebrating its 9th birthday, KuKu Connect is offering a unique networking event. With no pitches or presentations, attendees are free to network with like-minded individuals — all while getting a taste of Pho’s seasonal menu tasters, limited-edition Christmas cocktails, and a make-your-own summer rolls experience.Small99’s People, Planet, Pint™: Sustainability Meetup at Mammoth (7th October at 6:00 pm): If you’re interested in becoming more sustainable in your business, then this free event is the perfect opportunity to learn how to be more environmentally responsible, plus network with others. No business pitches or panels included.Nottingham Networking Brunch at Sherwood Manor (8th October at 10:00 am): An energising morning of networking and connection-building. Starts with 40-second pitches to spotlight your products/services, followed by an insightful presentation, before finishing with 10-minute 1-2-1 networking with business owners.Tech Business Meetup – Drinks and Networking at Portello Lounge (15th October at 6:00 pm): Hosted by the Nottingham Tech Network, this event is designed for tech professionals to build their network and connect with others over a drink or two. Free business events in Cambridge this monthCambridge Pitch & Mix at The Mill Mediterranean Coffee Spot (2nd October at 8:45 am): Held every Tuesday, this free event kicks off with open networking, before moving on to 20-second introductions and then a discussion around topics of marketing, sales, and business development. Finishes off with more networking, discussion groups, and follow-up conversations.Mindstone Cambridge October AI Meetup at The Bradfield Centre (2nd October at 6:00 pm): An event for AI startups or businesses interested in learning about how to integrate AI technology into their operations. A good opportunity to learn about the latest AI projects and learn from the brightest minds in the field.Silicon Drinkabout Cambridge at Devonshire Arms (31st October at 7:00 pm): Run by an inclusive community for the tech network in Cambridge, the Silicon Drinkabout is held every last Friday of the month, where attendees can network with others in a chilled-out space. Free business events in Oxford this monthOxford Business Expo 2025 at Leonardo Royal Hotel (1st October at 10:00 am): Known as Oxford’s largest business show, this event is a great opportunity for entrepreneurs and business owners to network with 300-400 attendees, plus explore learning opportunities from free seminars and workshops.OxCyber Social Event at The Marsh Harrier (9th October at 5:30 pm): Offering an “evening of networking, real conversations, and cyber community spirit”, this free event is ideal for cybersecurity enthusiasts or businesses interested in learning more about cybersecurity. No agenda or fixed schedule included.October – Women in Tech at the Business and Intellectual Property Centre Oxfordshire (BIPC) (14th October at 6:00 pm): A dynamic business event celebrating female founders and women-led businesses in the tech space. Includes guest speakers, panels, workshops, and networking opportunities.Oxford Coffee Club at The Fishes (17th October at 9:30 am): A networking coffee morning for agency businesses to share wins, challenges, and discuss everything business — from new client relationships to operations, growth, and maintaining a good work-life balance. Free business events in Bristol this monthRebel Run Club at Temple Studios (1st October at 6:00 pm): A refreshing way for founders, entrepreneurs, and business owners to connect, network and recharge at the same time. Held every two weeks.BrisBES: Friday Start-Up Club at Temple Studios (3rd October at 9:30 am): A space for early-stage businesses and entrepreneurs to network casually over tea, coffee, and pastries. Also includes on-hand support from business advisors and a “tip of the week” to spark conversation and action.Networking for founders, creators, freelancers + rebels at The Square Club (6th October at 6:00 pm): A monthly meetup for young entrepreneurs to connect, share experiences, and pick up practical advice on navigating the ups and downs of running a business.NatWest Accelerator Morning Mixer at NatWest Accelerator (7th October at 10:00 am): Like other Accelerator Morning Mixer events, expect an energising morning where you can recharge and network with fellow entrepreneurs. Includes group activities for brainstorming, sharing ideas, and celebrating successes, plus complimentary Nespresso coffee.Entrepreneurs Local Circle Meeting at The Inn at Yanleigh (14th October at 6:30 pm): A monthly meetup for founders and entrepreneurs to connect, share experiences, and pick up actionable marketing tips to put to work right away.Bristol Coffee Morning at InSynch (16th October at 10:00 am): A relaxed coffee morning for business owners to get together, introduce their business, share challenges, and learn useful tips and resources to take away.Meet up in the Ye Shakespeare Pub (23rd October at 12:00 pm): A vibrant and energising space hosted by Rhoda Brain and Duncan Russell of Miint Marketing, offering a fun lunchtime networking event to help local businesses connect and build genuine relationships. Free business events in Cardiff this monthCARDIFF: Business and Breakfast Networking at Grange Pavilion (2nd October at 10:00 am): A collaborative meetup for entrepreneurs and business owners to share ideas and experiences. Includes guest speakers in marketing, finance, sales, and growth. Complimentary tea, coffee, and pastries are provided.In Person Business Networking at The Maltings (7th October at 9:30 am): This networking event brings together business owners from all stages and backgrounds. Whether you’re starting your first venture or running an established business, it’s a good chance to meet a diverse community and expand your network.Meet and Mingle: Community through Business at Cardiff Metropolitan University (7th October at 6:00 pm): With the theme of “community through business”, this free event includes talks from seasoned entrepreneurs on “behind the scenes” stories, advice on how to tackle challenges, and networking opportunities.HUM4NS Talks Cardiff at voco St David’s (20th October at 7:00 pm): As well as networking opportunities, this free event also includes a panel of guest speakers who will share their personal stories in business, including the challenges they’ve faced and how they’ve overcome them.CBL Cardiff Breakfast Meeting at The Coach & Horses Hotel & Restaurant (24th October at 7:30 am): A monthly breakfast gathering for Christian business leaders to connect, exchange insights, and talk openly about the challenges and opportunities for modern business. Complimentary tea and coffee are provided.DIVERGE: October 2025 at Tramshed Tech (28th October at 10:00 am): Made specifically for Neurodivergent founders, this monthly gathering is ideal for those looking to network and cowork in a safe and non-judgmental environment. Free business events in Edinburgh this monthConnectED, Edinburgh Business Networking at Hotel Indigo (7th October at 8:30 am): A weekly networking event for founders and business owners to connect with fellow entrepreneurs, SMEs, consultants, agency owners, charities, professionals, and corporate executives.Royal Bank Accelerator Morning Mixer at RBS Accelerator Hub (7th October at 9:30 am): A great chance for entrepreneurs to network and recharge over complimentary Nespresso coffee. Also includes founder-focused group activities for brainstorming, swapping ideas, and sharing wins.Accelerator Social at RBS Accelerator Hub (7th October at 3.30 pm): An informal social event for founders and entrepreneurs to share stories, exchange ideas, and build meaningful relationships. No agenda or structured schedule.Scottish National Network – Business Networking in the City at Browns Edinburgh (8th October at 10:00 am): Calling itself “speed networking with a twist”, this event uses a coloured card system to help attendees connect with the relevant people, allowing you to make more valuable connections in less time.She Scales at RBS Accelerator Hub (16th October at 9:30 am): A coworking and networking meetup created for female founders, offering a supportive space to build connections, collaborate, share ideas, and receive valuable feedback.The Business Connection Edinburgh breakfast at Loudons Fountainbridge (28th October at 8:00 am): A monthly free breakfast event hosted by The Business Connection. Offers a morning of connection, engaging in meaningful conversations, and finding new opportunities.The Collaboration Club – Monthly Networking for Business Owners at Hotel Indigo (29th October at 8:00 pm): The clue is in the name. Offers a space for women founders to engage in worthwhile conversations, grow their network, and find collaboration opportunities.Founder Friday Coworking at Lister Place (31st October at 9:00 am): A coworking day specifically for technical founders looking to scale their businesses, with the chance to connect with others and exchange ideas. Held every last Friday of the month. Free business events in Glasgow this monthBusiness Networking in Glasgow at Nuffield Health Glasgow Central Fitness & Wellbeing Gym (1st October at 6:30 am): A high-energy morning designed to help entrepreneurs connect, share goals, and showcase their business with a 10-minute spotlight. Complimentary breakfast is included.Business Networking at Hillhead Sports Club (2nd October at 8:00 am): A weekly meetup for entrepreneurs to connect with a like-minded community, share challenges, gain new insights, and receive the support they need to keep their businesses moving forward.Networking for Family Focussed Businesses at Wish Upon A Star Kingdom (3rd October at 10:30 am): An inclusive event for parent business owners, offering an open and supportive space to brainstorm and explore partnership opportunities.Scottish National Network – Business Networking in the City at Browns Glasgow (7th October at 10:00 am): Like its Edinburgh counterpart, this event helps entrepreneurs find and connect with relevant people through its coloured card system, letting them make more valuable connections quicker.8 Business Networking Coffee Morning OCT at The Alchemist Glasgow (15th October at 9:30 am): This event combines relaxed, go-at-your-own-pace networking with focused round-table discussions. Ends with a fun prize draw to end the morning on a high.She Scales at Accelerator Hub,4th Floor (29th October at 10:00 am): Made for female founders and women-led businesses, this free event is ideal for those looking to expand their circle, share ideas, and find potential collaborators. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Are digital IDs a fraud shield or a faff for SMEs? Sir Keir Starmer plans to make digital ID cards mandatory. But for SMEs, will it stop illegal working or create more red tape? Written by Helena Young Published on 6 October 2025 Last week, Keir Starmer announced a major government scheme to roll out digital ID for all UK citizens and legal residents. By the end of this Parliament, digital ID is set to become mandatory in Right to Work checks, partly to simplify the process.The scheme has also been framed as a deterrent to illegal migration, with Starmer claiming that making access to work more difficult will discourage crossings of the Channel. He has described digital ID as “an enormous opportunity for the UK.”Yet for many SMEs, concerns may lie less with controlling immigration and more with the practical impact of digitisation. Will digital ID genuinely streamline hiring, or will it place more barriers between businesses and the people they want to hire?What is the new digital ID scheme?The government’s new digital ID scheme will offer free, secure, and smartphone-based identity verification for UK citizens and legal residents.In its official announcement, the scheme was positioned as part of the government’s anti-immigration stance, the idea being that stricter access to work will make the UK less appealing to people without legal status.Beyond this agenda, the digital ID is a mobile-based solution, much like the NHS app or contactless payments, allowing workers to complete Right to Work checks (done to verify a candidate’s legal right to work in the UK pre-hire) without providing paper documents.Digital ID may also reduce the risk of fraud. Data from the Centre for Finance, Innovation and Technology (CFIT) shows that more than eight in ten SMEs might pay for a Digital Company ID, as the tech could help reduce the £6.8bn lost to fraud annually in the UK.Will it really stop illegal working?While digital ID may be new, Right to Work checks were introduced decades ago, along with the current illegal working legislation, which has been in place since 2008. Despite this, illegal working still goes on.On this point, Emma Brooksbank, Immigration Partner at national law firm Freeths, commented: “It is difficult to see how the Government’s proposal to introduce digital ID will make any difference to illegal working in the UK.“Digital ID will simply mean that compliant employers need to adapt their processes, and those who choose to ignore the rules and employ people illegally will continue to do so.”Her perspective highlights a crucial issue: despite decades of identity checks, many employers ignore the rules. And why would the introduction of digital ID change the behaviour of those already operating outside the system?Instead, it will primarily be law-abiding SMEs who will be required to change their hiring processes. Mandatory digital ID may simply end up adding extra red tape for small businesses without delivering the promised ease.There are also security concerns. While the IDs would be kept in a secure, encrypted digital wallet, experts warn that if the data is also stored centrally for cross-referencing, the system could become a hacking target, raising questions about how it complies with UK GDPR.Alan Woodward, professor of cybersecurity at the University of Surrey, told The Guardian that an ID database is like “painting a huge target on something to say ‘come and hack me’.” Implications of digital ID for SMEsDigital ID is just one step in a number of larger smart data initiatives being rolled out by the government, which are intended to improve administration and transparency for SMEs.This is in addition to other steps to monitor entrepreneurship, including tighter restrictions around ID at Companies House and the new Online Safety Act. There seems to be a clear theme: digital monitoring of businesses and workers is becoming the norm.While the intentions behind digital ID may be rooted in preventing fraud and boosting efficiency, it may miss the mark. As experts note, illegal working is unlikely to be stamped out entirely, and the pressure of compliance may fall on businesses already following the rules.For SMEs, the scheme could add unwanted complexity without delivering tangible benefits, another layer of bureaucracy at a time when many are already stretched thin. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Product Regulation and Metrology Act 2025: Everything You Need To Know The UK government’s Product Regulation and Metrology Act came into effect in July 2025. Here’s what you need to know about it. Written by Helena Young Published on 6 October 2025 As part of its Plan for Change initiative, the UK government introduced the Product Regulation and Metrology Act 2025 earlier this year. Under the new law, products sold by ecommerce businesses and online marketplaces will be held to the same standards as a physical, brick-and-mortar store.This new regulation was passed to make online marketplaces safer and protect the public from dangerous products. But what does this mean for online stores and sellers?At Startups, we’ve helped entrepreneurs stay up to date with relevant laws for 25 years. We’ll guide you through everything you need to know about the Product Regulation and Metrology Act, including what’s changing, who it applies to, and how you can comply. 💡Key takeaways The Product Regulation and Metrology Act 2025 is a new law regulating the safety and measurements of certain products marketed and used in the UK.The purpose of the Act is to hold online marketplaces directly accountable for ensuring the safety of products sold on their platform.The Act applies to all parties in the supply chain, including manufacturers, importers, distributors, and product installers.The new law also includes the need to regulate software and other non-physical components linked to a physical item (e.g. an app).Failure to comply with the Act may result in mandatory product recalls, market withdrawals, financial penalties, or even imprisonment. What is the Product Regulation and Metrology Act 2025? What’s changing with the new law? Who does the Act apply to? What should online marketplaces do to comply? What will happen to those who don’t comply? What is the Product Regulation and Metrology Act 2025?The Product Regulation and Metrology Act 2025 is a new law that came into effect on 21 July 2025, establishing a new legal framework to regulate how products are marketed, sold, and used in the UK. As part of this, online marketplaces such as Amazon, eBay, and Etsy will be held accountable for dangerous products sold on their platforms, ensuring they take greater responsibility for vetting sellers and removing unsafe goods. Ecommerce businesses and online sellers will also be responsible for complying with these regulations.The new law was introduced as a response to the increase in fire-related incidents following the sales of e-bikes and e-scooters. In 2024, the Office for Product Safety and Standards received reports of 211 fires involving these products, equivalent to a fire every 1.7 days. What’s changing with the new law?Several changes will take place under this new law. The Act is split into three primary sections, which are as follows:Product regulations (sections 1-4)The Secretary of State may introduce regulations to reduce/manage dangers that products might pose, ensure products work well and efficiently, and that products used for weighing or measuring are accurate. Certain products are excluded from this, such as food, medicine, and medical devices.Metrology (sections 5-6)Enables the Secretary of State to decide which units of measurement (e.g. kilograms, metres, or litres) are legal to use, and regulate the specific quantities (amounts) that products may be sold in.Supplementary provisions (sections 7-11)The law outlines how authorities can share information to ensure the rules are followed, make changes to older regulations, and add new rules for how these regulations will work with Scottish, Welsh, and Northern Irish governments. Who does the Act apply to?The Act applies to all parties involved in the lifecycle of a product marketed or used in the UK. This includes the manufacturer, importer, distributor, the person who installs a product, online marketplaces/retailers, and quality control agencies.This law doesn’t only apply to those selling fire-hazard batteries or e-bikes/e-scooters. Instead, the Act’s power can be used to make regulations for any tangible item that is marketed or used in the UK, including toys, cosmetics, furniture, and industrial equipment. As mentioned above, items like food, medicine, and medical devices are not included.Moreover, the law doesn’t just cover the physical product (e.g. the scooter itself), but also the software and non-physical components that come with or are linked to the product, such as controlling software or an app. What should online marketplaces do to comply?Under the Act, online marketplaces have a clear set of responsibilities to help protect consumers and maintain product safety. These obligations focus on making sure that unsafe products don’t reach buyers and that sellers meet the required standards.Online marketplaces are expected to:Prevent unsafe products from being made available to consumersEnsure that online sellers operating on the platform comply with safety obligationsProvide relevant safety informationCooperate closely with regulatorsThese rules are similar to those of the EU’s General Product Safety Regulation (GPSR) and Digital Services Act (DSA), both of which apply to online marketplaces operating within that region.How to prepare your business for complianceTo stay compliant, online stores and ecommerce retailers should take a proactive approach to product safety and regulatory requirements. Stay updated: Keep track of changes in product safety laws to ensure compliance.Audit your products: Review your product range to make sure everything meets current safety standards.Get your documents in order: Maintain clear records of safety certifications, risk assessments, test reports, and compliance documents, in case regulators request them.Communicate with regulators: Be proactive and responsive when authorities reach out, and ensure full cooperation during inspections or investigations. What will happen to those who don’t comply?As with any law, the consequences for not complying with the Product Regulation and Metrology Act 2025 can be severe, resulting in product removal, reputational damage, and even criminal penalties.Immediate actions include the authorities issuing notices to prohibit the marketing or use of a product. This can result in a withdrawal from the market (removal from shelves) or a complete recall (customers must return it). They can also seize and retain unsafe products.In more serious cases, authorities may impose financial penalties for breaches of regulation. Additionally, if a violation is found to be a criminal offence, a person could face unlimited fines and up to two years’ imprisonment.ConclusionOverall, the Product Regulation and Metrology Act 2025 is there to protect consumers from unsafe products and to prevent further health and safety incidents.Online marketplaces and sellers should take the time to meet compliance with this new law by ensuring products meet these standards, keeping up to date with new legislation, and being fully cooperative when regulators come knocking.Compliance not only protects you from serious penalties but also helps build customer trust, boost brand reputation, and create a safer marketplace for everyone. Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
How to close a limited company down Closing your limited company? We explain the options, the step-by-step process, tax considerations, and what you need to know before starting your next venture. Written by Helena Young Published on 6 October 2025 When you start a business, it’s never going to be smooth sailing, as there are a lot of hurdles and challenges you’ll face.Unfortunately, sometimes these difficulties mean that you’ll have to face a complete closure of your company. Whether it’s financial problems, unexpected market changes, or internal management issues, shutting down can become the only viable option.We understand this can be frustrating and disheartening, but that doesn’t mean it’s the end of your entrepreneurial journey; it’s merely a setback that can also be a valuable learning curve to help you prepare for future ventures.Below, we’ll share the steps you need to take to close a limited company, including the type of closures you can take, who you need to inform, and the legalities involved. 💡Key takeaways In the UK, a company can be closed either through a voluntary or compulsory closure.You can close a limited company through a voluntary strike off or the Members’ Voluntary Liquidation (MVL).Before closing a company, you must settle your debt and tax obligations, including corporation tax, VAT, and capital gains tax.You must inform your closure plans to creditors, shareholders, employees, and HMRC.You can only start a new business when you’ve settled your outstanding debts and tax obligations, unless you are disqualified as a director.Some alternatives to closing your company are registering as dormant, selling your business, or restructuring (e.g. merging and pivoting). How do you close a limited company? Step-by-step: How to close a limited company What are the legal considerations of closing a company? What happens after your company is closed? Do I need to close my company down? When can I start another company? How do you close a limited company?There are two ways to close a limited company: through voluntary closure or compulsory closure.Voluntary closure is when a company’s directors or shareholders decide to end its operations and legally dissolve it.On the other hand, a compulsory closure refers to a legal process where a company is forced to close down through a court order. Voluntary closure options explainedYou can close a business through a voluntary strike off or a Members’ Voluntary Liquidation (MVL). For a voluntary strike off, you must submit a DS01 form to Companies House. This costs £33 to complete online and £44 on paper, and must be signed by the majority of the company’s directors.Once Companies House confirms the form is correct, your strike-off request will be published as a notice in the Gazette. After two months, if there are no objections, the company will officially be struck off the register.The MVL route is a more formal process, which begins with the directors signing a Statutory Declaration of Solvency. This statement confirms that the affairs and all debts, including interest, can be paid within 12 months.Next, shareholders must appoint a licensed insolvency practitioner, whom shareholders appoint during an extraordinary general meeting (EGM). Following this meeting, it will be the insolvency practitioner’s responsibility to realise the company’s assets and settle any outstanding debts, like corporation tax, PAYE, and value-added tax (VAT). Once the debts and liabilities have been settled, the remaining funds will be distributed to the stakeholders. The liquidator will then submit a final report to Companies House, and the company will be officially dissolved and removed from the register three months after the report is registered.Compulsory closures explainedA compulsory closure is when a company is closed forcibly by Companies House. This can happen for a couple of reasons, such as annual accounts being overdue (e.g. balance sheets, profit and loss accounts, and statement of cash flows), and Companies House hasn’t received a response to notification letters.Additionally, a company may be forced to close if it has unpaid debts that it cannot pay off. This happens after a creditor has exhausted all their efforts to recover the money, and so petitions the court to wind up an insolvent company (known as a “Winding Up Petition”). Once this is passed, an Official Receiver is appointed and will start liquidating the company’s assets, such as stock, vehicles, property, and machinery, to repay the outstanding debts. After these assets are sold off, the company will be officially closed down and removed from the Companies House register. Directors can face serious consequences if their company is forcibly closed. Not only do they land in serious debt with creditors, but they can also face disqualification from company registration, fines, or even personal liability for company debts. Step-by-step: How to close a limited companyUnfortunately, closing a company isn’t as easy as submitting a single application. There are many things you need to take care of first, such as paying your debts, outstanding taxes, and informing the right people. Here’s a rundown of how the process typically works:1. Decide the right closure methodFirst, you will need to decide whether to voluntarily strike off your company or go through MVL. A voluntary strike off is easier and cheaper to do, but it’s only possible if the business is solvent (able to pay all its debts). It’s a good option for smaller companies that are no longer trading and don’t have many assets left.An MVL, on the other hand, is usually chosen when there are larger amounts of cash or assets to distribute. While it’s more formal and requires appointing a licensed insolvency practitioner, it can be a lot more tax-efficient, as funds can be treated as capital rather than income — meaning you might pay less tax overall.2. Inform relevant partiesYou must announce your closure plans to HMRC, as well as shareholders, creditors, and employees. This will keep everything transparent and ensure that everyone with a stake in the business is informed about what’s happening.Meanwhile, creditors will need the opportunity to raise claims, while employees need enough notice to prepare for workplace redundancies or look for new opportunities.Additionally, shareholders will want to know how and when any remaining assets will be shared, which you should inform them of as soon as possible to avoid disputes later on.3. File final accounts and company tax returnsAs a company director, you’ll still be required to file a Self-Assessment tax return, along with final company accounts and a Company Tax Return to HMRC.These filings are important because they show exactly what the business made up to its closure date and ensure that all tax responsibilities are completed.Before applying for a strike off or liquidation, make sure corporation tax, VAT, and PAYE obligations are fully paid. If you’re registered for VAT, you’ll need to cancel that registration as well. This will help avoid delays, penalties, or unexpected bills in the future.4. Distribute remaining assetsOnce all debts and liabilities have been cleared, any remaining funds or assets can be distributed among shareholders.In the case of a strike off, this is usually done before submitting the DS01 form; otherwise, anything still held by the company (e.g. money in the bank) could end up going to the Crown.With an MVL, the insolvency practitioner will handle the process for you and make sure everything is shared in a structured and tax-efficient way, so that shareholders receive what they’re entitled to.5. Apply for strike off/appoint an insolvency practitionerTo start the process of deregistering your company, you will have to fill out a DS01 form and send it to Companies House. Remember to get this signed by the majority of the company’s directors and to pay the deregistration fee.For MVL insolvencies, you must assign a licensed insolvency practitioner, as they will ultimately take control of the company, settle any remaining liabilities, and distribute assets to shareholders.6. Inform employees and close the PAYE schemeYou must inform employees of your decision to close the company as soon as possible. If you’re applying for a voluntary strike off, you also have to send a copy of the strike off application within seven days.To close your company’s PAYE scheme, you will need to submit a final payroll return, either through a Full Payment Submission (FPS) or an Employer Payment Summary (EPS). You will also need to deduct and pay any outstanding taxes and National Insurance Contributions (NICs), send your expenses and benefits returns, enter a leaving date on each employee’s record, and provide staff with a P45 on their last day. Most accounting software, such as Xero, QuickBooks and FreeAgent, can provide P45 forms for leaving employees. What are the legal considerations of closing a company?Closing a company, whether it is solvent or insolvent, has significant legal implications. This includes the taxes that still need to be paid, such as: Corporation tax: The tax paid by limited companies on the profits earned from trading, investments, and selling assets.Capital gains tax (CGT): Tax paid on profits made from the sale of non-inventory assets, such as stocks, bonds, and real estate. Value-added tax (VAT): A consumption tax collected on most goods and services. You’ll need to submit a final VAT return and deregister if your company is VAT-registered.National Insurance (NI): Contributions that must be paid on employee wages and director salaries through the PAYE system.We recommend seeking advice from an accountant or an insolvency practitioner to make sure all your tax obligations are met, the right closure method is chosen, and the process is handled correctly throughout.Can I get relief on my taxes?You can get relief on your capital gains tax through the government’s Business Asset Disposal Relief scheme. This allows business owners to pay a reduced 14% on qualifying capital gains disposed of from 6 April 2025, or 10% on qualifying capital gains disposed of on or before 5 April 2025.To be eligible for relief, you must have owned the business for at least two years and be either a sole trader, business partner, or company shareholder. You must also dispose of your business assets within three years to qualify. What happens after your company is closed?After your company’s closure is published in the Gazette and taken off the register, your company will no longer be able to trade, hold assets, or enter into contracts. Any business bank accounts will also be frozen and eventually closed.However, even after the company is dissolved, former directors have a few post-closure responsibilities. This includes ensuring that all company records, including accounts, tax returns, and statutory records, are retained for at least six years.On the other hand, if the closure is compulsory or if there is an investigation into the company, former directors must cooperate fully with the liquidator or Official Receiver.Also, while there is limited legal and financial liability (compared to being a sole trader), this can be breached in certain circumstances. For example, directors can face personal liability if they signed personal guarantees, committed wrongful or fraudulent trading, or failed to fulfil their legal obligations during the closure process. Do I need to close my company down?When it comes to deciding the future of your business, shutting down isn’t the only option. Depending on your circumstances, there are several alternatives you can take to help you protect your business and its value, or even grow in a new direction.Dormant company statusHaving a dormant company basically means that you’re putting things on hold. Your business will still be registered, but it won’t be trading or receiving income.The main advantage of this is that you don’t have to pay corporation tax or file another company tax return, unless you’ve been asked to submit one. Your business name will also be protected (no one else can register a company with the same name), and if you want to restart trading, you can reactivate the company instead of starting from scratch.However, you’ll still need to file annual accounts and a confirmation statement, and deregister for VAT within 30 days of your company becoming dormant. You also won’t be able to buy, sell, employ staff, or conduct any business activities while dormant.Selling the businessYou could also consider selling your business instead of closing it down completely.If you find someone to sell to, you can cash in on the value you’ve built and secure a lump sum payout. Selling your business will also free up time to start a new venture or career, and you’ll be eligible for Business Asset Disposable Relief if you meet the previously mentioned criteria.The main downside of selling is that once the deal is done, you can’t influence decisions, meaning the business may take a direction you don’t agree with. Employees and loyal clients might also feel unsettled by the change in ownership, especially if there’s a risk of redundancies or changes to the way the business operates.RestructuringRestructuring is when a company’s operations, finances, or structure is reorganised to improve efficiency or profitability. A popular approach is merging, which is when two or more companies combine to form a single business. Additionally, you could restructure through pivoting, which involves completely changing your strategy, target market, and product/service to respond to market changes or find new opportunities.Whichever way you choose, restructuring can help your business respond to market conditions, new technologies, or customer needs more effectively. Mergers, acquisitions, or pivoting can also strengthen your company’s market position.That being said, changes in structure, staff, or processes can temporarily slow down the business. Employee engagement and morale are likely to suffer as well, as job cuts, role changes, or uncertainty can impact motivation and retention. When can I start another company?You can only start a new venture after you’ve settled all outstanding debts and obligations. If you are disqualified as a director, you will not be able to manage a company or be involved in its formation until the disqualification period ends.It’s also important that you understand the rules around phoenixing in the UK, which is when a company repeatedly goes into liquidation and then re-registers under a new name, sometimes to avoid tax bills and other debts. This means you shouldn’t use an identical or similar name if your old company is liquidated, or you could end up being investigated for fraud.All in all, remember that closing a company doesn’t mean the journey is over. Even the most successful entrepreneurs face setbacks, including having to close their businesses. It’s not a failure on your part, but a valuable lesson that can help you refine your approach to and prepare you for your next venture with more confidence and experience. Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
When is the best time to post on social media? Struggling with engagement? Discover the best days and times to post on TikTok, Instagram, Facebook, X, LinkedIn, and YouTube to boost your reach. Written by Helena Young Published on 6 October 2025 Social media marketing isn’t as easy as it looks, and it’s always frustrating when you spend time creating content, only for it to hardly rack up any views or engagement.Timing is extremely important, and can be the difference between your content flopping or receiving tons of likes. Therefore, it’s crucial to know the best time to post on social media. But how are you supposed to know when that is?For UK businesses, we’ve broken down the best posting times for different platforms, so you don’t have to guess or rely on trial and error. That way, you’ll know exactly when to hit “publish” to give your posts the best chance of getting noticed. 💡Key takeaways You should post on social media when your audience is most active to boost early engagement.The best metrics you can find on these platforms are reach/impressions, engagement, demographics, audience activity, and content performance.Posting in the late afternoon and evenings is usually best for marketing on TikTok, Facebook, and YouTube.Instagram and LinkedIn have multiple good posting times, but Tuesdays and Thursdays are the best days overall.Posting in the mornings and midweek on X (Twitter) sees the highest activity. Summary: The best time to post on social media The best time to post on TikTok UK The best time to post on Instagram UK The best time to post on Facebook UK The best time to post on X (Twitter) UK The best time to post on LinkedIn UK The best time to post on YouTube UK How to find your personal best times to post Why posting time is critical for social media algorithms Summary: The best time to post on social mediaBefore diving into the data, we’ve put together a quick list that summarises the best days and times to post on each platform. While every audience is different, these data-backed time slots will help give you a strong starting point to maximise your reach and engagement.TikTok: Sunday (8:00), Tuesday (16:00), Wednesday (17:00)Instagram: Tuesday (9:00 to 11:00, 17:00 to 18:00), Friday (7:00, 10:00, 18:00 and 21:00), Sunday (10:00, 12:00, 19:00, and 23:00)Facebook: Tuesday (16:00 to 20:00), Thursday (16:00 to 21:00)X (Twitter): Tuesday, Wednesday, Thursday (9:00 to 15:00)LinkedIn: Tuesday (10:00 to 12:00), Wednesday (10:00 and 14:00 to 15:00), Thursday (8:00 and 10:00 to 11:00)YouTube: Wednesday, Thursday, Friday (15:00 to 17:00) The best time to post on TikTok UKWhile it might be the youngest on this list, TikTok has become one of the most dominant social media platforms for reaching huge audiences, with 2.3 million users in the UK alone. Meanwhile, the TikTok Shop has seen 58% of users shop directly through the app, with 55% of purchases being made after seeing a product in a video.Data from Buffer indicates that Tuesday, Wednesday and Sunday are the best days to post on TikTok. In terms of specific timings, they are as follows:Day TimeMonday17:00 to 19:00Tuesday14:00 to 20:00Wednesday16:00 to 18:00Thursday13:00 to 17:00Friday14:00 to 18:00Saturday16:00 to 19:00Sunday16:00 to 20:00Source: Buffer.comFrom these findings, we can see a clear pattern that shows evenings are usually the best time to post on TikTok. This is likely when most people are winding down for the day, scrolling more, and thus more likely to engage with content. When should you go live on TikTok?TikTok Live has also become a popular social commerce channel for businesses to showcase products and sell directly to viewers in real-time, with over 6,000 lives hosted in the UK every day. Unlike posting content on TikTok, the best times for TikTok Live are a little different. Here’s a breakdown of the best times to start streaming:Time of dayHourMorning7:00 to 10:00Afternoon12:00 to 14:00Evening 19:00 to 22:00Source: Buzzvoice.com The best time to post on Instagram UKHaving first launched in 2010, Instagram is now one of the world’s largest social media platforms. As of January 2025, there are almost 34.71m users in the UK, making it a key platform for businesses, creators, and influencers looking to reach a wide audience.Instagram has also dipped into the social commerce space, introducing Instagram Shop in 2020. According to SproutSocial, 61% of users turn to Instagram to find their next purchase. With this in mind, the best times to post on Instagram are:DayTimeMonday15:00 to 18:00 and 20:00 to 21:00Tuesday9:00 to 11:00 and 15:00 to 18:00Wednesday11:00 and 20:00 to 23:00Thursday20:00 to 23:00Friday7:00 to 10:00 and 18:00 to 21:00Saturday9:00 to 11:00 and 20:00 to 23:00Sunday10:00 to 12:00 and 19:00 to 23:00Source: Recurpost.comUnlike TikTok, where the best times to post lean towards the afternoon and evenings, Instagram has a wider variety of good times throughout the day, so there’s a little more opportunity to get seen. In this case, the best days would be Tuesdays, Fridays and Sundays.Best times for Instagram’s specific featuresAside from regular image posts, Instagram’s other features include stories, Instagram Reels, and Instagram Live. Here are the best times to post with these features:FeatureDayTimeInstagram ReelsMonday to Friday9:00 to 12:00StoriesMonday to Friday12:00 to 15:00 and 19:00 to 20:00Instagram LiveTuesday and Thursday, Saturday and Sunday19:00 to 21:00, 1:00 to 16:00Source: Recurpost.com, Gyre.pro The best time to post on Facebook UKWhat started as an online directory for Harvard University students has evolved into one of the world’s largest social networks.Founded by Mark Zuckerberg in 2004, Facebook isn’t just a simple social network anymore. It has become a major platform for businesses, content creators, and communities all in one.It also boasts approximately 53.3m users in the UK, representing around 79.9% of the total population.But even with such a massive user base, there are still specific times when posting on Facebook gets the most reach and engagement.DayTimeMonday16:00 to 21:00Tuesday16:00 to 20:00Wednesday16:00 to 20:00Thursday16:00 to 21:00Friday16:00 to 18:00Saturday17:00 to 20:00Sunday16:00 to 19:00Source: Sproutsocial.comBased on the above findings, Mondays and Thursdays are the best days to post on Facebook, as they have the largest time window for posting. Similar to TikTok, the evening appears to be the best time to post, likely because users have more free time after a typical working day. Best times for Facebook’s specific featuresMeta (the parent company of Facebook) acquired Instagram in 2012, and so it offers the same features as the platform. However, the best posting times differ slightly, as seen below:FeatureDayTimeFacebook ReelsWednesday to Saturday10:00 to 12:00 and 19:00 to 20:30StoriesMonday to Friday, Saturday and Sunday10:00 to 11:00 and 12:00 to 13:00Facebook LiveTuesday13:00 to 16:00Source: Birdeye.com, Sprii.io, Recurpost.com The best time to post on X (Twitter) UKDespite its controversial rebrand — with the number of monthly active users (MAU) dropping by 32.7m in 2022 following Elon Musk’s acquisition — X (formerly Twitter) continues to be an influential digital marketing platform for engagement and customer interaction.As of October 2025, the UK is the fifth-largest user of the platform, and many companies use it to interact directly with customers, handle service enquiries, respond to feedback, and stay connected in real-time.But for general marketing activities, the best times to post on X are: DayTimeMonday10:00 to 12:00Tuesday9:00 to 15:00Wednesday9:00 to 15:00Thursday9:00 to 15:00Friday10:00 to 12:00Saturday10:00 to 12:00Sunday9:00 to 16:00Source: Socialfollowers.ukUnlike other platforms, the best times to post on Twitter tend to start in the morning. Additionally, the golden time for posting is the middle of the week (Tuesday to Thursday), as that’s when users are most active. And while Sunday has the longest window, engagement tends to be lower, so midweek mornings are your safest bet for getting noticed. The best time to post on LinkedIn UKLinkedIn is the oldest platform on the list, having first launched in 2003. Since then, it’s become the go-to network for professionals, businesses, and anyone looking to build their career or industry connections.According to LinkedIn’s newsroom, there are over 71m organisations listed on the platform. It’s also the best platform for B2B marketing, as it lets businesses directly connect with other businesses that are most likely to be interested in their products or services.So for B2B brands looking to showcase their expertise and reach the right clients, the best times to post on LinkedIn are:DayTimeMonday8:00 and 10:00 to 11:00Tuesday10:00 to 12:00Wednesday10:00 and 14:00 to 15:00Thursday8:00 and 10:00 to 11:00Friday11:00 to 13:00Saturday8:00, 10:00, and 12:00Sunday8:00, 10:00, and 12:00Source: Buffer.comThese findings suggest that weekdays are generally the best times to post on LinkedIn. Specifically, Tuesday, Wednesday and Thursday have the strongest level of engagement, as professionals are more active during the workweek and more likely to check updates and interact with posts. The best time to post on YouTube UKWhile not the first video-sharing site, YouTube first graced the Internet in 2005 — the very first video being a 19-second clip of co-founder Jawed Karim sharing his day at the San Diego Zoo. Twenty years later, YouTube is now the largest video-sharing site in the world, with around 54.8m UK users as of early 2025. Unsurprisingly, its vast success has made it the ultimate platform for video marketing, enabling businesses, creators, and brands to reach large audiences and turn viewers into loyal fans or customers.Like other platforms, timing matters on YouTube, so here are the best times to post on the platform:DayTimeMonday15:00 to 17:00Tuesday15:00 to 17:00Wednesday15:00 to 17:00Thursday15:00 to 17:00Friday15:00 to 17:00Saturday15:00 to 17:00Sunday15:00 to 17:00Source: Buffer.comIt’s clear from these findings that late afternoon to early evening is the best time to post to YouTube. However, in terms of specific days, research by Buffer found that Wednesday, Thursday, and Friday are the best days of the week to post to YouTube. On the other hand, it found that Saturdays and Sundays had the lowest engagement, suggesting that posting on the weekend doesn’t get the best results. Additionally, it found that 16:00 on Monday, Wednesday, and Thursday were the best days to post on YouTube Shorts — a feature introduced to the UK in 2021.When should you go live on YouTube?YouTube introduced its live streaming service in 2011, allowing creators to broadcast to their audience in real-time. The best streaming times on YouTube differ slightly from the main platform and YouTube Shorts.DayTimeMonday8:00 and 11:00Tuesday7:00 and 9:00 to 10:00Wednesday6:00 and 9:00 to 10:00Thursday7:00, 13:00, and 23:00Friday9:00, 13:00, and 18:00Saturday11:00, 13:00, and 0:00Sunday11:00, 14:00, and 20:00Source: Livereacting.comReady to grow your brand on YouTube? Check out our step-by-step guide to starting your business channel. How to find your personal best times to postThe best way to determine the right time to post on your social media channels is to look at when your audience is most active. Fortunately, most platforms offer built-in analytics that’ll show you exactly that.Here’s how to find your audience analytics for each platform.How to find audience analytics on TikTokTo access audience analytics on TikTok, you must first ensure you have a business account. Once you’ve done this, you’ll be able to access your audience analytics through the following steps:On your profile, tap the burger menuSelect Business SuiteTap AnalyticsFrom there, you’ll find several tabs that offer detailed insights into your account and audience. Here’s a quick summary:Overview tab: A summary of the number of video and profile views, your total follower count, and the total likes, comments, and shares on your videos.Content tab: Insights into your content performance, including the total watch time, average watch time, traffic sources (e.g., “for you” page, search, etc.), and audience demographics.Followers tab: A breakdown of your followers’ demographics (e.g., age, gender, and location), when your followers are most active, and what other sounds and videos they’ve watched in the last seven days.LIVE tab: Analytics specifically for your live streams, including total live video views, new followers gained during the stream, and a ranking of your top viewers.How to find audience analytics on InstagramSimilar to TikTok, you’ll need a specific kind of Instagram account to access these analytics, known as a “Professional” account.Go to your profile and tap the hamburger menu in the top-right cornerSelect “View professional dashboard” and then “Your Audience”In this dashboard, you’ll be able to find useful insights about your followers. This includes:Top locations: A breakdown of your audience by city and country, showing where the majority of your followers are based.Age range and gender: The age and gender breakdown of your followers.Most active times: This shows you when your followers are most active on the app, broken down by day of the week and hour of the day. Content you’ve shared: Lets you filter your posts by different metrics (likes, reach, comments, etc.) so you can see which posts are performing the best.Accounts reached: The number of unique accounts that have seen your content, plus a breakdown of followers vs non-followers to see if your content is reaching new audiences.Accounts engaged: The number of unique accounts that have interacted with your content, plus a demographic background of those who engaged.How to find audience analytics on FacebookGo to your Facebook page and click on “Professional Dashboard” in the left-hand menu to access Meta Business Suite.Once in Meta Business Suite, click on “Insights” and then “Audience”The “Audience” section provides a detailed breakdown of your followers and the people your content has reached. Here’s what you’ll find:Demographics: This includes the percentage of your audience in different age groups and gender identities, as well as the cities and countries where your audience is located.Audience growth: An overview of how your follower count has changed over time, including new followers and unfollows.Active times: A graph of when your followers are most active on the platform, which you can view either by day or hour.Results: An overview of your page’s performance, including reach (how many people saw your content) and engagement (the number of likes, comments, and shares).Content: This shows you the performance of each individual post, which you can filter by reach, engagement, or impressions.How to find audience analytics on X (Twitter)Go to your profile and select the post you want analytics forClick the small bar graph icon at the bottom of the postAfter you click this icon, a pop-up window will appear, showing you key metrics for that specific post, including:Impressions: how many times the post was seenEngagements: the total number of interactions (likes, replies, reposts, link clicks)Detail expands: how many people clicked to expand the postProfile clicks: how many people clicked on your profile after seeing the postIt’s important to note that X only offers analytics on a per-post basis. For an overview of all your content, it’s worth investing in a third-party analytics tool, such as Hootsuite, Buffer, or Sprout Social.These platforms connect with the X API and offer more in-depth data, including follower demographics, audience activity, and hashtag/keyword analysis.How to find audience analytics on LinkedInGo to the company page you manageIn the left-hand menu of your page’s dashboard, click on “Analytics”In this section, you will see several tabs with different types of data, including:Visitors: The audience demographics for people who have visited your page (even if they don’t follow you), including job function/seniority, industry and company size, and location.Followers: A demographic breakdown of your followers with information on follower growth over time, age and gender, job title, industry, company, and location.Content: The performance of your individual posts, which you can filter by impressions, video views, and engagement.How to find audience analytics on YouTubeGo to YouTube StudioClick on “Analytics” and then select the “Audience” tabThe “Audience” tab is a goldmine of information that can help tailor your digital marketing strategy. The most useful analytics are:Returning vs new viewers: A chart that shows the balance between people watching your videos for the first time and those returning to your channel.Viewer activity: This metric shows the days and hours when your audience is most active on YouTube, based on the last 28 days.Subscriber demographics: A breakdown of your audience by age, gender, country/region, and top subtitle/CC languages.Audience subscriptions: This shows what other channels your audience is subscribed to and watches, which is useful for both competitor analysis and potential affiliate marketing opportunities.Videos your audience watched: This feature shows which other videos (from outside your channel) your viewers have watched in the last seven days. Why posting time is critical for social media algorithmsPosting time matters because social media algorithms push content that gets quick engagement. If you post when your audience is online, your content is more likely to receive likes, comments and shares right away.This kind of early activity tells the algorithm that your post is worth showing to more people. So, timing can be the ultimate difference between a flop and a viral hit.And while the above gives you data-backed starting points for each platform, the ultimate source of truth will always be your own audience analytics. Every audience behaves differently, so checking when your followers are most active is the best way to perfect your posting schedule.ConclusionOverall, there’s no one-size-fits-all answer when it comes to the perfect posting time. The data shows different peak times for TikTok, Instagram, Facebook, X, LinkedIn, and YouTube, but what really matters is your audience.The more you pay attention to your analytics and experiment with posting times, the better you’ll understand when your followers are most likely to engage. Never leave it to guesswork — let the data guide you so you can post with confidence and get the results you want.Your audience is the compass that helps you nail down your perfect schedule, and with a little testing and consistency, you’ll soon find the sweet spot that gets your content seen, shared, and remembered. Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
7 ways entrepreneurs are using AI in 2026 Business owners have only just started to scratch the surface of AI-powered assistance. Here's how entrepreneurs are using machine learning to their advantage in 2026. Written by Helena Young Published on 6 October 2025 New businesses in 2026 are facing an onslaught of challenges. From rising interest rates to the emergence of zero-click searches, there are a lot of potential obstacles if this is your first time starting a business.While AI can seem like an ominous topic, the silver lining is that there are now an ever-growing number of tools and opportunities for small business owners to make their work lives easier using machine learning.In fact, now over one in four (28%) small business owners in the UK have used AI tools to run their business. It’s looking more and more likely that AI will be a necessity for business owners, so we’ve compiled this list of examples to help you understand how artificial intelligence can help your business. 💡Key takeaways Entrepreneurs can use AI to automate time-consuming tasks, provide sophisticated data analysis, and create professional-looking websites without design experience.AI tools can be used to improve your customers’ journeys by personalising their experience and by providing 24/7 chatbots.When using any AI platform for your business, you must be extremely careful with sensitive company or customer data and always ensure you comply with GDPR.AI can also be applied to more niche areas, such as using data insights to help hospitality businesses reduce food waste. 1. Personalising the experienceOne of the most effective ways business owners use AI is to curate a more personalised customer experience. AI can analyse your customer data (e.g., purchase history) and then recommend ideas for personalised gifts, rewards, or target them with time-sensitive promotions.A personalised experience is one of the most effective strategies for customer retention. For example, personal style service Style DNA used AI through preference learning and image recognition software to suggest outfits to users based on their uploaded photos.2. Making data analysis more sophisticatedAs detailed in a blog from HubSpot, one of the key ways AI is changing the landscape for entrepreneurs is through highly sophisticated data analysis. By using tools like Domo, you can have your business data analysed and be given personalised predictions, such as a forecast of returning customers.Complex data analysis was previously beyond the reach and capabilities of resource-strapped startups. Now, business owners can use platforms like ChatGPT to translate complex data into more digestible language and analyse datasets. They can also use a tool like Microsoft Power BI, which integrates with Excel, and visualise any form of data. Tip: Be mindful of data When using AI for your small business, always be aware of how your data is being used. Many AI platforms will use the data you input to train themselves. You should be especially strict about how you’re using your customers’ data and ensure you comply with all GDPR regulations. 3. Enhancing customer supportGood customer service has long been a building block of a successful enterprise. AI customer service chatbots have grown in usage over the past few years. For example, the hotel chain Marriott has been using AI chatbots to offer its guests support around frequently asked questions and guidance for checking in.Marriott might be an international mega-chain, but micro-businesses can use platforms like Zapier or boost.ai to set up their own chatbots and give customers 24/7 support even with a skeleton staff.Agentic AI is being used more frequently by entrepreneurs, and with a top CRM platform like Zendesk, you can streamline your workflow and have AI agents reduce your workload by independently solving customer issues.4. Automating tasksEntrepreneurs are often time-poor. A solution to this issue is automating with AI. For example, a cleaning company uses Zapier and ChatGPT to respond to Google reviews, drafting and posting automatically.If you’re a small business owner who needs to win back some time in the day, you can use tools like Monday or Motion to schedule appointments and automate your workflow. You can also use AI-powered accounting software, like Sage’s AI assistant, to automate tasks like risk analysis and predictive cash flow management. Quick tip: Use AI to create mock data On a more basic and accessible level, AI is adept at instantly generating test data for your financial planning. You could use a tool like Gemini to create synthetic business data, to help you avoid using sensitive information. 5. Building professional-looking websitesYou no longer need to be a web designer to have a professional-looking website. You can use website builder AI-chatbots to create a business site in under an hour.Once you have your site up and running, you can use AI to pull information from your ERP (Enterprise Resource Planning) system into your website to help with processes, such as out-of-stock alerts and inventory tracking. You can also automate price tracking for seasonal changes.For online sellers, website builders like Wix or Shopify now offer a host of AI-powered tools to help boost online sales and enhance your marketing strategy. For example, Rachel Bambrough, owner of SUP4 and Cove Lifestyle Studios, used GoDaddy Airo to reach a new audience for her business.6. Polishing contentAI can help refine and polish content. Half of SMEs are now turning to ChatGPT for business advice and using it as a sounding board.AI can generate outlines and guideposts for you to work from. You can then flesh out the details and personal touches yourself. This also extends to ideas for social media posts, creating pitch ideas, writing job specs, or external emails to clients.You can also create visual content with AI. To give an example, at this year’s Google I/O, Google claimed that they used their Imagen model for 48% of the visuals, while 80% of the videos were either Veo or Imagen models.7. Preventing food wasteIt might sound unusual, but Google has been using data from AI-driven insights to prevent food waste in its on-site cafes. As a result, they claim to have reduced food waste (per Google employee) by approximately 39% in 2024 when compared to 2019.Of course the tech-monolith is about as far away from a scrappy startup as you can get, but the same basic lesson can be applied to a small business. Those working in hospitality can use AI tools to refine their menus and reduce their overall food waste, saving money and the planet – a win-win, while keeping food out the bin.In conclusionNow you know how entrepreneurs are using artificial intelligence to their advantage in 2026, like the founder in Ireland who claimed that AI had helped her expand into 16 countries from her farm in Donegal.But as our own Startups Daddy contributor Varun Bhanot has said, “AI can help you build quicker, but it will not help you build better unless you are asking the right questions. Why this problem? Why at this time? Why do you possess the talent to figure it out?” Essentially, make sure you’re not just using AI for AI’s sake. Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews. Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.