92 FREE business networking events in October you need to know about

We list 92 interactive workshops, conferences, and networking events for you to drink with your pumpkin spiced latte this October.

The leaves might be turning brown, but October is a month of new beginnings for business owners. As organisations gear up for the final quarter of the year, it’s time to regroup, recharge, and re-energise your network.

Networking events offer a fantastic opportunity to connect with like-minded individuals, learn from industry experts, and – if you haven’t yet pressed go – explore new opportunities for starting a business. But you need to get to them first.

It might be nearly Halloween, but don’t let your network become a ghost town. We’ve curated a list of 92 free business events taking place in 14 cities across the UK. From tech meetups to creative collaborations, there’s something for everyone.

Free business events in London this October

London Oxford Street

Working parents face a lot of extra hurdles in business, especially if you’re starting your own company. Launching requires hours of dedication, hard work and commitment; a tall order when your little angel is throwing a tantrum next door.

Parents In Business is a (kid-friendly) coffee event for working mums and dads, grandparents, and step-parents. It’s designed to help you feel less isolated, swap ideas, and work on your projects. It takes place at two locations South and North of the Thames:

Other free London business events in October include:

  • LDN Tech Morning at BrainStation (1 Oct at 8am) a chance to hear from seasoned tech entrepreneurs about how they broke into the industry, plus free coffee. Mingle with fellow founders hoping to turn their tech venture into a reality.
  • City Schools Conference – Ethical AI in Education at TBC (1 Oct at 8:30am) a talk on the ethics and safety of using AI in education. An excellent opportunity for AI or EdTech professionals. Location revealed after sign-up.
  • Tech Talks: from insights to impact at Tramp, 40 Jermyn Street (2 Oct at 9am) a chance for hospitality leaders to meet and discuss how technology can revolutionise the industry (could robot waiters be here soon?)
  • Speed Mentoring at British Library Business & IP Centre (2 Oct at 10am) we’re looking for a man in finance. Specifically, a hot date with various finance experts at the British Library, who will teach you how to manage your business with online accounting, cash flow forecasts and financial checklists.
  • Gen Z and the City at St. Paul’s Cathedral (8 Oct at 6:30pm) no it’s not a sequel to SATC. This is a panel discussion featuring employers and HR experts, who will examine the values driving young people (18 to 25 years old) and their work practices. TBC if Carrie, Samantha, Miranda, and Charlotte will be in attendance.
  • UCL Climate Cuppa at UCL Institute of Advanced Studies (9 Oct at 2pm) UCL’s brightest and best discuss all things environmental, ahead of Biodiversity COP16. Ideal for sustainable business leaders (and includes free coffee and pastries).
  • Accelerator Demo Day at Queen Elizabeth II Centre (29 Oct at 10am) over 100 world-leading startups in the sustainability space will showcase their ideas at this grand exhibition. Virtual tickets are also available for those not based in London.

Free business events in Newcastle this October

Newcastle

Geordies are a caring bunch. This October, Newcastle entrepreneurs who want to do good can attend a series of Social Enterprise Boost workshops to learn more about Corporate Social Governance (ESG) and what it means in today’s business landscape.

Taking place at Enterprise Central, 65 Westgate Road, the combined workshops will give social entrepreneurs the tools they need to support their local community. The events are:

Other free Newcastle business events in October include:

  • Empowering Retail Workshop at Eldon Square (2 Oct at 10am) with hands-on expert-led demonstrations and interactive discussions, this event promises to give retailers a better understanding of how tech can revolutionise their business.
  • Generator Live Conference at The Assembly Rooms (4 Oct at 11am) the coolest networking event you will ever attend. Hosted with BBC Music, Generator Live is a must for any professional wanting to make big soundwaves in the music industry.
  • STEMFest 2024 Networking Breakfast at Beacon of Light (8 Oct at 8am) inspire young people to pursue STEM careers and share some business cards at the same time at this free catered event for businesses in tech, manufacturing, and cyber.
  • Business Brunch at Sea Change Cafe & Arts (8 Oct at 10am) plate up a sourdough toastie and pour yourself a flat white; this is a tasty collaborative event for creative entrepreneurs to chat, trade tips, and visit a popular local spot.

Free business events in Leeds this October

Throughout October, Leeds Entrepreneur Accelerator will be running a series of workshops in partnership with NatWest to help educate budding business owners on how to take that first leap into starting a company. Each session will take place at 2 Whitehall Quay.

Things get less serious on Thursdays, when there will also be an Accelerator Social taking place at 3:30pm. No agenda, just turn up and take the opportunity to get together, share experiences, and feel the support of the community at these informal morning events.

Other free Leeds business events in October include:

  • Ada Lovelace Day: Celebrating Women in Tech at Platform (8 Oct at 10am) a day of presentations on the importance of inclusivity in tech, including panel discussions and networking sessions with STEM Leaders.
  • The Athena Festival at Nexus Leeds (15 Oct at 9am) an all-day event dedicated to empowering female founders who are based outside of the London bubble. Includes all the hallmarks of a brilliant business event, including pitching events, workshops, and mentor meetings. A real must for any Yorkshirewoman in business.
  • Leeds Roadshow at Royal Armouries Museum (16 Oct at 10am) an event for Leeds-based growing small businesses seeking finance, run by the Northern Powerhouse Investment Fund II.
  • SME Leaders Forum at Leeds University Business School (23 Oct at 3pm) running three times a year, this forum aims to empower entrepreneurs by giving them a space to speak about their venture. October’s session will be MC’ed by Lily Newman, Behavioural Strategist, Leadership Consultant and Motivational Speaker.
  • How to build a balanced business at Leeds Central (28 Oct at 9:45am) a smart session designed to help motivated business owners take a step back and plot out their growth journey in a way that avoids stress and burnout.

Free business events in Sheffield this October

We’re big fans of Business Sheffield at Startups. The organisation does a lot for its local entrepreneur community and it’s one of the reasons we named the South Yorkshire city the best place to start a business in the UK (outside London).

In October, it will play host to no fewer than seven workshops and panel discussions designed to supercharge Sheffielders ambitions. All of them will take place at the Electric Works building in central Sheffield. They are:

Other free Sheffield business events in October include:

  • Sheffield AI: Generatively Maybe at Hideaway (1 Oct at 6pm) it might have an Oasis pun in the title, but this event is about looking forward, not back. An evening of AI talks for future and futuristic business owners based in Sheffield.
  • Networking Lunch with Morgan Killick at Electric Works (3 Oct at 12pm) as the winner of Sheffield’s Social Entrepreneur of the Year award, Killick will share his expertise on how to be a successful social founder over a light bite.

Free business events in Manchester this October

Manchester skyline

  • Build A Business: Intellectual Property at BIPC Seminar Studio (1 Oct at 9am) registering your IP is one of those secret steps that can trip up many new business owners. Find out how to take care of your business secrets in this morning seminar.
  • Good Employment Conference at Mechanics Institute (10 Oct at 8:45am) is a one-of-a-kind event dedicated to exploring the latest trends and strategies in creating a thriving workplace. Perfect for those seeking to grow their team this year.
  • Innovations in Live at Flexible Space (11 Oct at 4:30pm) live music is one of the most exciting new areas of tech. If you’re in the music sector, come along to see how new technologies are being applied in real-world settings by Manc startups.
  • Impact Forum: Manchester at People’s History Museum (15 Oct at 9am) By mid-October a new government will have been in power for an initial 100 days. Business owners are invited to attend this event to discuss the changing business landscape, and how new ventures can help to service these shifting plates.
  • Tech Companies to Watch 2024 at Bruntwood SciTech (17 Oct at 5:30pm) a celebration of the North’s fast-growth tech startups, hosted by Prolific North. Come along to see who the investors are shouting about. Could you be there next year?

Free business events in Liverpool this October

Liverpool

 

  • Ai & Tech Networking L’pool at Matou Pan Asian Restaurant (1 Oct at 6pm) four tech professionals will promote their business ideas to local leaders, fellow entrepreneurs, and skilled noodle chefs at this delicious pitching event.
  • InTune Networking at Clockwork Offices (7 Oct at 5pm) musicians and creatives are invited to tune into this new event dedicated to fostering collaboration in Liverpool. Come along for the world’s most professional jam session ever.
  • Black Professional Afterwork Drinks at Revolución de Cuba (8 Oct at 6:30pm) an opportunity for black professionals in Liverpool to loosen their ties and connect with likeminded people in a relaxed environment after the 5pm finish.
  • Everything Digital: Liverpool’s Tech Story at Hope St Hotel (16 Oct at 1pm) a party which anyone in the Liverpool tech scene is invited to. Learn more about the city’s vibrant tech and digital sectors, and mingle with some important faces.
  • Women in Tech Monthly Co-working Event (24 Oct at 9:30am) whether you’re a developer, designer, entrepreneur, or tech enthusiast, this event is for female Scousers to come together, share ideas, and support each other.

Free business events in Birmingham this October

Birmingham, UK.

October is Black History Month, and with it comes the Birmingham Black Business Conference 2024. Taking place at the city’s Legacy Centre Of Excellence on 19 October at 10am, the event welcomes some of the UK’s most renowned black business leaders to offer advice, links and resources for both startups and established companies alike.

Other free Birmingham business events in October include:

  • Female Founders, are you investment ready? at Natwest Accelerator (2 Oct at 12pm) an event for women in the early stages of starting a company and looking to understand the various funding options available in the West Midlands.
  • Brummies Networking at Grosvenors Casino (8 October at 11am) a monthly networking session for ‘stripped-back’ conversations fuelled by free teas and coffees. No need to impress; just turn up and meet with local, friendly founders.
  • IT Expo at Millennium Point (15 Oct at 9am) 30 leading technology brands will base themselves in a supersized exhibitor zone. Join them to ask questions, swap business cards, and learn more about the Midlands’ growing tech sector.
  • Social Connect & Share at NatWest Accelerator Hub (15 Oct at 5pm) for all entrepreneurs dedicated to solving a social, cultural, or environmental issue. Connect with others and share resources over a tasty early evening spread.
  • People, Planet, Pints at The Good Intent, Birmingham (24 Oct at 6pm) sink a pint to stop the Earth from sinking. A relaxed pub meet-up for sustainable founders, hosted at the brand new buzzing bar, The Good Intent.
  • Business Boost Networking Breakfast at The Prince’s Trust (25 Oct at 7am) one for the early risers (or the night owls), this breakfast meet-up takes place before a larger ticketed day conference, but the networking event is free to attend.
  • Quit Your 9-5 at Radisson Blu Hotel (26 Oct at 12pm) want to leave the shackles of employment behind and start your own business? Learn how to create an online course and start your own business in this three hour masterclass.
  • Next Gen Makers Conference at Matthew Boulton College (30 Oct at 9am) do you want to start a company, but are struggling to find engineering talent? This conference will explain how to recruit the next generation so you can hire right.
  • Mind On My Money, Money On My Mind at x+why Foundry (31 Oct at 6:30pm) a safe space for Black founders to discuss the topic that makes all Brits uncomfortable: money. Learn about cash flow and risk management. No stupid questions here!

Free business events in Nottingham this October

Nottingham

  • HR seminar at DoubleTree by Hilton Hotel (8 Oct at 9:30am) you might be a small business now, but growing firms need to think about HR soon if they are to become a safe and legal employer. This seminar will explain all the NTKs of employment law.
  • CAKE at Dryden Enterprise Centre (9 Oct at 2:30pm) a sweet treat for business owners to chat informally and share knowledge. This month’s session is about all things angel investment (disclaimer: despite the name, cake is not actually provided).
  • Nottingham Starting in Business at NBV Enterprise Centre (10 Oct at 9:30am) a two-day programme of workshops led by one of our experienced business trainers, who will teach you the nuts and bolts of starting and running a successful business.
  • Work the Room Like a Pro at Cosy Club (24 Oct at 10am) feeling nervous at the idea of networking with a bunch of strangers? This workshop is a great opportunity to flex your networking muscles and practise small talk in an informal, friendly setting.

Free business events in Cambridge this October

  • Fundraiser Meet Up at The Moat House (2 Oct at 3pm) fancy a free tea, a coffee, and a chat from financial experts about how to win funding for your next business? Visit this fundraiser meet up that pledges to be both fun and informative.
  • Black History Month at Cambridge Judge Business School (17 Oct at 12:30pm) Black entrepreneurs based in East Anglia are invited to attend a lunch, panel discussion, and showcase of the best Black business talent the region has to offer.
  • Go Meet at 95 Regent Street (29 Oct at 11am) is a regular in-house event that this month features business coach Neil Barbour as its guest speaker. Barbour will be on hand to chat through what business coaching is, and how it can help entrepreneurs.
  • You can also become a Cambridge student for an hour by signing up to the many free lectures and talks available on the University of Cambridge event website

Free business events in Oxford this October

  • OxBOoSt Network [Virtual] (1 Oct at 4pm) an online meetup for Oxfordshire businesses looking to connect, collaborate, and share ideas. Each session features 5-8 pitchers, followed by networking time away from the mic.
  • Funding Matrix at Oxford University Museum of Natural History (2 Oct at 5pm) a funding conference aimed at startup leaders. The event ends with an expo where attendees can connect with brands like Seedrs, Barclays Bank, and British Business Bank. Sorry, could you help me pick up the names I just dropped?
  • Sales Club at Oxford Eagle Labs (9 Oct at 10am) a workshop dedicated to striking that all-important balance between selling yourself, and listening to the customer. In short, a sales seminar about how to be less ‘salesy’.
  • Start-up Huddle at Business & IP Centre, Oxford Westgate Library (17 Oct at 6pm) invites two participants to present their business, followed by a Q&A and mingling time, during which attendees can trade local knowledge, tips, and insights.
  • Entrepreneurs should also check out the University of Oxford’s free public lectures for business tips and talks from the experts.

Free business events in Bristol this October

Bristol

Bristolians can attend three back-to-back intensive business workshops at Bristol Central Library as part of the city’s ‘Ready, Steady, Grow’ series. The series is led by local experts, and covers fundamental topics such as:

Other free Bristol business events in October include:

  • South West Founders at Runway East (2 Oct at 6pm) is a monthly meet-up for people based in the South West who have been, are, or want to be tech startup founders. Meet up, share ideas, and walk the tech runway in no time.
  • SETsquared Bristol: Impact Masterclass at Engine Shed (7 Oct at 2pm) you want to make a difference, but you aren’t sure how. This masterclass will help you to articulate your mission statement and get your idea out into the world.
  • Building a talent strategy at Engine Shed (7 October at 4:30pm) designing a recruitment process for the modern day requires forward planning. This seminar will get your brain whirring about what skills you need for growth in years to come.
  • International expansion roundtable at Engine Shed (8 Oct at 12pm) taking yourself abroad takes enough planning, let alone a business. Join CEOs and thought leaders for a roundtable discussion on how to expand overseas ethically and safely.
  • Bristol CleanTech Innovators at 4 Unity St (3 Oct at 6pm) a lean, green networking team for entrepreneurs and innovators that are driving the city’s (or country’s) Net Zero transition. Come meet and mingle with like minded folk.

Free business events in Cardiff this October

  • Investors + Innovators Meet Up Cardiff at Tramshed (1 Oct at 6pm) is one in a series of informal catch-ups designed to help businesses rub shoulders with the invest-stars. This month’s theme is greentech; ideal for entrepreneurs wanting to use advanced solutions to combat the climate crisis.
  • TekCurious at Hodge House (8 Oct at 5:30pm) another informal meet up for Cardiff-based tech entrepreneurs hosted in the Grade II-listed building, Hodge House. Meet your fellow business owners face-to-face, and enjoy a free plate.
  • Meet and Mingle at Cardiff Metropolitan University (8 Oct at 6pm) a networking night by the heavy hitters (Centre for Entrepreneurship, Welsh ICE, Alacrity Foundation and Tramshed) to help SMEs from South Wales form new connections.

Free business events in Edinburgh this October

Scottish Parliament, Holyrood, Edinburgh

  • Meet the Buyer at Space Solutions (1 Oct at 4pm) in today’s world, you can do business with someone for years without meeting them. Meet the Buyer connects suppliers, contractors, and tradies in-person to help them build stronger bonds.
  • Unfiltered Edinburgh at CodeBase Ltd (2 Oct at 8:30am) an unorganised event for tech entrepreneurs in Edinburgh. Founders can drop-in for a casual chat and a slice of toast, and then slip off upstairs to hotdesk at CodeBase’ coworking facilities.
  • eCommerce Growth Collective at Apex City of Edinburgh Hotel (9 Oct at 6pm) says “Join us for an evening of drinks and canapés with panoramic views of the Castle as we discuss the biggest things on the ecomm horizon”. Sold!
  • Founders Live at CodeBase Ltd (17 Oct at 6pm) a pitching competition where mistakes are encouraged. Five founders are invited to speak about their business for 99 seconds, before answering a live audience Q&A for four terrifying minutes. Whichever side of the stage you’re on, this one promises to be fun!
  • Scottish Ethnic Minority Talent Summit at Tynecastle Park (31 Oct at 9am) a  five-day summit that unites stakeholders to explore the critical issue of building and managing a thriving multicultural workforce. From local employers to esteemed academicians, corporate giants to dedicated nonprofits, and government agencies at all levels, this event promises to be a catalyst for innovative ideas and best practices.

Free business events in Glasgow this October

Glasgow

The Royal Bank of Scotland will be hosting three workshops for Glaswegian entrepreneurs this October as part of its Accelerator. Taking place at the Accelerator Hub, fourth floor, they will provide plenty of useful information, as well as networking opportunities. They are:

Other free Glasgow business events in October include:

  • 8 Networking Coffee Morning APR at The Alchemist (16 Oct at 9:30am) a business club organised for those who’d rather be at a cocktail bar. If you’re visiting an 8 networking session for the first time, you’ll be able to attend for free.
  • Meet the Buyer at Space Solutions (2 Oct at 4pm) like its sister event in Edinburgh, this is all about linking up the supply chain to ensure better communication, contact, and community among Glasgow-based tradies.
Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

What’s going on at Ticketmaster?

Ticketmaster continues to face backlash from unsatisfied customers. What can SMEs learn from its mistakes?

Global ticket sales company Ticketmaster has hit the headlines again, though not for the right reasons.

From confusion over pre-sales and mishandling of concert tickets to poor communication and questionable surge pricing, the ticket distribution giant has faced a lot of backlash from frustrated concert-goers.

Now, as fans desperately try to get tickets for rock band Coldplay’s latest UK tour, we explore what’s going down with Ticketmaster, and what SMEs can learn from its current problems.

What’s going wrong with Ticketmaster?

As frustrations with Ticketmaster’s services continue, these are the main problems UK customers have faced with the company lately.

Confusion over pre-sales for Coldplay tickets

Coldplay fans were left confused after the Ticketmaster website didn’t appear to show any details for the concert pre-sale tickets. 

Pre-sale tickets were due to go up for sale at 9 AM this morning, with general tickets released at 10 AM tomorrow. However, customers were left confused after the page only showed details for the general sale tickets.

Fans who pre-ordered the band’s latest album, Moon Music, were automatically entered into the presale. From there, they should have received an email with an early access code for the pre-sale tickets. 

It was confirmed by Ticketmaster that the page will update with pre-sale details at 9 AM on the dot. It also stated that due to high demand, not everyone who has an access code is guaranteed a pre-sale ticket.

Mishandling Oasis ticket sales

The return of the famous Gallagher brothers caused an uproar of hype among fans. But Ticketmaster’s handling of concert tickets was anything but a morning glory.

The rock band announced their reunion tour in September, which would take place in the UK and Ireland next year.

Fans ran to secure tickets once they were live on Ticketmaster, but what followed was a torrent of website issues and financial dilemmas that led to the band hitting out at the company and an investigation in the works.

Fans were left waiting hours to get hold of tickets, only to find that prices had increased from £135 to over £350 because of Ticketmaster’s “dynamic ticket pricing model”, which raises the cost of tickets due to high demand.

Oasis claimed they weren’t aware of this model being used, and announced two additional dates, which would only be available to those who were unsuccessful in the initial Ticketmaster sale.

Meanwhile, consumer group Which? said that Ticketmaster should refund customers who paid extortionate prices, while The Competition and Markets Authority (CMA) launched an investigation into its dynamic pricing.

What can SMEs take away from this?

In business – as in life – things go wrong, the unexpected happens, whether that’s a global pandemic or an overloaded booking system. The key to keeping customers happy is in the handling – and making sure you have a contingency plan in place.  Here’s what small businesses can do to manage those unforeseen circumstances and keep customers onboard.

Be transparent about pricing

The problem with Ticketmaster’s pricing model is that people weren’t aware of it, and so were shocked to see tickets prices surging. Dynamic pricing is often used to change the price of products and services to reflect changing market conditions and can be beneficial for both businesses and customers. For example, to better manage their inventory, such as raising prices when stocks are low, or putting them down when there’s an excessive amount.

However, it’s important to be communicate your pricing strategy to your customers so they can make the judgement call on whether what they are purchasing is worth it. Otherwise – like Ticketmaster – expects complaints and bad press.

Maintain good customer service

Customer service is crucial in any business and plays a significant role in making or breaking your reputation. According to Ticketmaster’s Trustpilot reviews, most customers are dissatisfied with being unable to contact anyone from customer support, unhelpful customer representatives and slow responses.

Empathy, communication skills and product knowledge are all fundamentals of good customer service and it’s important to keep these in mind when dealing with any enquiries or complaints. Maintaining strong customer service not only boosts your reputation but also helps retain repeat customers and increases your competitive advantage.

Knowledge bases are also beneficial for providing customers with any relevant information and directing them to the right place, in turn cutting down wait times and giving customers 24/7 access even outside business hours.

Create a business continuity plan

Sudden disruptions in your business operations can be extremely stressful. That’s why having a business continuity plan is essential for navigating any unforeseen circumstances.

Ticketmaster might not have been able to predict the deluge of demand for Oasis tickets which overloaded its systems, but a good BCP with contingency for back-up tech infastructure, a clear crisis comms plan and easily accessible knowledge centre would have gone a long way in preventing disappointed customers and reputational damage.


Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Ghosting is now common in job interviews, and we need to talk about it

We’re told that businesses are in desperate need of talent. So why are so many hiring managers still okay with ghosting applicants?

Today’s job market feels like a lawless place. Desperate candidates are firing off hundreds of applications, and thousands are applying to entry-level roles, causing overcrowding in the recruitment process.

In this landscape, recruiters are being inundated with CVs, and it seems that common courtesy has gone out the window. In a recent survey of hiring teams, CV Genius found that a third of hiring managers are likely to break contact with a candidate with no explanation.

With communication standards slipping, the practice of ghosting (where a person cuts contact without warning) is in danger of becoming the norm. But the impact on hopeful job hunters can be gruelling. Below, we explain why ghosting occurs, and how to respond to it.

Majority of hiring managers okay with ghosting

Ghosting originates from online dating. Many users began to report that, after a few candlelit dinners, their date had disappeared, finding this easier than to end the relationship properly. Now, it seems the line between finding ‘the one’ and a dream job is becoming blurred.

CV Genius polled 625 hiring managers for its report. According to the results, 33% would be likely to ghost an unsuccessful candidate without explaining why. Meanwhile, 23% of hiring managers don’t have a problem with ghosting job applicants.

Only 44% of hiring managers say they are unlikely to ghost a candidate. This suggests that ghosting has now seeped into normalcy at many UK workplaces.

Being ghosted can haunt job seekers, however. In a separate study by CV Genius, 86% of respondents who experienced ghosting reported feeling down or depressed. Even more concerningly, 17% said that the experience left them feeling severely depressed.

Seb Morgan, Careers Expert at CV Genius, says, “it’s an incredibly frustrating experience to put effort into your CV and job interview only to have the employer disappear on you,” adding “job seekers deserve better than just radio silence.”

Ghost of a job chance

Despite the CV Genius findings, other research suggests ghosting isn’t one-sided. According to new research from the CIPD, 27% of UK employers who have attempted to fill vacancies in the last 12 months have had new starters fail to turn up on their first day at work.

For a culprit, look no further than Gen Z. It seems that younger employees are treating jobs like bad dates. In a survey by Indeed, 87% of Gen Zers said they had left their boss stranded on the first day, preferring to have a lie-in than face the day one nerves of starting a job.

The habit is perhaps becoming a self-fulfilling prophecy. Job hunters who have been ghosted by recruiters could be carrying their resentment at being ignored into future roles, turning the hiring process into a revolving door problem.

CV Genius confirms this generational divide. According to its report, younger hiring managers (Gen Z and Millenials) are 61% more likely to break contact with unsuccessful job applicants than older hiring managers (Gen X and Baby Boomers).



Coming like a ghost town

Clearly, ghosting is not winning hiring managers or new hires any favours with bosses. But as practice becomes commonplace, companies need talent more than ever.

According to the CIPD survey of over 1,000 UK HR or people professionals, 64% of those who attempted to recruit over the past year experienced difficulties attracting candidates. 69% of all employers agree that competition for talent has increased in the past year.

Claire McCartney, policy and practice manager at the CIPD, says the problem is down to poor communication. “During the recruitment process, employers should keep communication open with candidates, being clear on the purpose and values of their organisation, as well as benefits such as flexible working,” she advises. 

Having a clear and structured approach to responding to job applications could be the answer for companies that are being weighed down by masses of applications. 

Not only will this help job seekers feel more valued, but it will also ensure that your chosen hire is likely to turn the tables and cut contact with hiring managers before or during their probation. In short, good messaging will stop your workplace from becoming a ghost town.

“It’s important to make sure prospective employees are committed to the role and know what to expect when joining a new organisation”, adds McCartney.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Apple’s company values: what startups can learn from its culture and principles

Apple stands as a formidable leader in the tech industry. We explore its mission and core values and how they shape its products, operations and culture.

A global leader in the tech industry, Apple has become a symbol of cutting-edge technology, seamless design and premium user experience.

With core company values around innovation, accessibility, and privacy, Apple has shaped the tech industry with its products and has influenced culture, communication, and the way people interact with technology worldwide. 

This article will explore Apple’s primary mission and its core values, and how it integrates them into its products, operations and company culture.

Apple’s mission – from the beginning to today

Apple’s journey goes all the way back to 1976, when founders Steve Jobs, Stephen Wozniak and Ronald Wayne got to work in Jobs’ family garage, building the very first Apple computer.

After its incorporation in 1977, the company went on to build more products over the years, including the launch of its first Macintosh computer in 1984 – the first built without a bundled programming language. 

This was considered a milestone in Apple’s success as it revolutionised personal computing with its graphical user interface, making computers more accessible and user-friendly to the general public. It was also described as a “masterpiece” by American news outlet CNN at the time and would lay the foundation for future iconic products, including the iPod, iPhone and iPad.

In the midst of its success, Apple’s original mission statement was “to make a contribution to the world by making tools for the mind that advance humankind”. This reflected its aim to create easy-to-use technology that would help everyone access information and unleash their creativity, no matter their background.

Today, the company’s mission is “bringing the best user experience to its customers through its innovative hardware, software and services”. While still customer-centric, it also emphasises its commitment to seamless integration across its ecosystem, ensuring that every product and service works together smoothly.

How Apple lives by its core values

Apple’s current core values are strongly centred around making a positive impact in the world and building innovation to improve user experience. 

Tim Cook, CEO of Apple, stated: “We believe that business, at its best, serves the public good, empowers people around the world, and binds us together as never before.”

Apple’s main principles, and the way it embeds its values, include:

  • Accessibility: Apple products are designed with built-in accessibility features, including live speech, vocal shortcuts, display settings, and eye tracking, which are aimed at enhancing usability for individuals with various needs.
  • Education: Partnering with non-profit organisations, such as the Malala Fund, to build education opportunities for underserved communities worldwide. It also promotes the use of its technology in various education settings, including K-12, college and higher education.
  • Environment: The company aims to bring its net emissions to zero by sourcing and manufacturing electricity from clean energy sources, designing products with recycled materials, and shipping products with fewer emissions.
  • Inclusion & Diversity: Fostering inclusion and increasing representation within its organisational culture, offering career opportunities for communities of colour worldwide. Apple’s latest diversity figures reveal a 29.8% Asian workforce, 9.2% Black and 14.9% Hispanic/Latinx.
  • Privacy: Designs its products with privacy in mind, such as its Safari browser, which uses machine learning to tackle tracking, removes unique trackers from URLs during private browsing and hides users’ IP addresses from monitoring.
  • Racial Equity and Justice: Creating opportunities for Black and Hispanic/Latinx communities through supporting education programmes, investing in initiatives that help economic development and backing organisations committed to changing the justice system.
  • Supply Chain Innovation: Supports communities across its supply chain, such as encouraging feedback and working closely with suppliers to uphold high standards of labour and human rights. It also consistently updates health and safety standards and carries out regular inspections of its factories.

Criticisms of Apple’s core values

While Apple’s principles promote strong ethical standards and serving humanity, it has faced criticism for not fully putting its values into practice. Some notable examples include:

Poor labour practices

Apple stated in a report that it “does not tolerate forced labour”, adding that its team of experts monitor its suppliers and has enforced procedures to help verify that no one is forced to work against their will.

However, a report by China Labor Watch revealed that between June and July 2023, Apple’s Foxconn Chengdu factory was enforcing illegal labour practices, including excessively hiring dispatch workers and imposing mandatory overtime. 

Further issues included workplace bullying and recruitment discrimination, in which workers were marginalised over ethnicity, religion, gender, or just for showing negative emotions. Pregnant women were rejected during the recruitment process, while disputes between dispatch workers and the factory over promised bonuses and rewards were also reported as ongoing issues. Its factory in southern India also allegedly rejected two sisters for an interview for being married.

This isn’t the first time Apple’s track record has been tainted with negative reports of its labour practices. In 2013, an internal audit unveiled multiple cases of child labour in its factories – uncovering 106 children employed at 11 factories within the past year, many of which were hired with forged identity papers. The report followed a series of alleged employee suicides over the low pay and working conditions at Foxconn.

International Rights Advocates also filed a lawsuit in 2019 against Apple and other tech giants – including Alphabet (parent company of Google), Dell, Microsoft and Tesla – over alleged child labour practices in Congo, where children were reportedly killed or injured while mining for materials like cobalt and lithium. However, this case was later dismissed by a federal appeals court.

Negative environmental impact

Apple’s environmental core value came under scrutiny in 2023 by European environmental and consumer groups over claims of its latest products being “carbon neutral”.

During the unveiling of its iPhone 15 device, the company promoted it as being “environmentally friendly”, while also calling some of its Apple Watch models the “first-ever carbon-neutral products”.

The European Consumer Organisation (BEUC) was quick to react to this, describing the latest announcement as misleading.

“Carbon neutral claims are scientifically inaccurate and mislead consumers,” Monique Goyens, director-general of BEUC said. “The EU’s recent decision to ban carbon-neutral claims will rightly clear the market of such bogus messages, and Apple Watches should be no exception.”

Meanwhile, an article on Make Use Of listed a few reasons why Apple “isn’t as green as it pretends to be”. These include generating 17 megatons of CO2 emissions for iPhone manufacturing, the expensive cost of Apple product repairs leading to more e-waste and its new Lightning to USB-C cable for its iPhone 12 not being compatible with existing devices on the market, leading to old chargers being thrown away as a result.

Privacy concerns

Apple’s privacy core value was questioned when researchers discovered that its iPhone devices were not as secure as the company had claimed.

Researchers from Aalto University in Finland said that keeping personal data on an iPhone, iPad or MacBook was “virtually impossible”, adding that Apple’s pre-installed apps were collecting data – thereby contradicting its privacy value, including its App Tracking Transparency features to ward off collection from third parties.

For example, users are given the option to enable Apple’s digital assistant Siri, but only whether they use its voice control. The user interface was also designed to be confusing for users to navigate, according to the researchers.

“Siri collects data in the background from other apps you use, regardless of your choice, unless you understand how to go into the settings and specifically change that,” Professor Janne Lindqvist, head of the computer science department at Aalto said. “In practice, protecting privacy on an Apple device requires persistent and expert clicking on each app individually. Apple’s help falls short.”

Further controversies include the discovery of the Pegasus spyware, which was being used to target iPhones – allowing attackers to access personal data, messages, location information and even activate the phone’s microphone and camera without the user’s knowledge. This further escalated in 2021 when a major investigation, known as the Pegasus Project, revealed that spyware had been used to exploit vulnerabilities in Apple’s iOS software.

As a result, Apple filed a lawsuit against NSO Group – the company behind Pegasus – and sought to ban the company from using any Apple software, services or devices. However, it later dropped the lawsuit in 2024, citing security matters. Specifically, it raised concerns that it would be required to reveal key details about its systems for defending against security vulnerabilities, exploits and cyber threats, which in turn could be used by other spyware to target Apple services and products.

A look into Apple’s company culture

Apple’s company culture type is described as a mix of market culture and adhocracy. With a strong focus on innovation, design and dedication to its customers, it encourages employees to think differently, experiment with new ideas and deliver products that set industry standards – all while maintaining a customer-centric approach that prioritises user experience and satisfaction.

But while its culture sounds promising, there have been incidents where Apple has faced criticism for workplace issues, including discrimination, harassment and abuse.

Apple’s lack of zero-tolerance policy

A UK court ruling determined that an Apple employee was unfairly dismissed for making racist comments.

Timothy Jeffries, who worked as a “genius” at Apple’s White City store, was fired after making an inappropriate comment to a colleague of Chinese heritage.

However, an employment tribunal judge ruled that Jeffries’ dismissal was “poor and incomplete”, citing that Apple didn’t have a zero-tolerance policy around discrimination and harassment. He also added that there was evidence that his colleagues took it as a joke and weren’t offended by his words.

“The UK’s legal regime encourages employers to aim for zero tolerance of race discrimination, which can attract the most severe punishment for any breach,” The judge said. “Apple must clearly set out a zero-tolerance policy and the consequences of its violation in order to implement it.”

It was also argued that Jeffries wasn’t the only employee who made inappropriate comments and that the company was investigating a possible culture change for its repair rooms at the time.

The #AppleToo Movement

#AppleToo was a campaign launched by employees in 2021 to address workplace issues within the company, particularly those related to discrimination, harassment and unfair working conditions.

The movement gained momentum when current and former employees began publicly sharing stories of racism, sexism and inequities within Apple’s workplace and supply chain. The issues raised included unequal pay, poor handling of internal complaints and lack of transparency when addressing these concerns.

“For too long, Apple has evaded public scrutiny”, the workers stated. “When we press for accountability and redress to the persistent injustices we witness or experience in our workplace, we are faced with a pattern of isolation, degradation, and gaslighting.”

Around five accounts were reported from employees who claim they were subjected to discrimination and sexual harassment at work, all of which were unaddressed when shared with management. One worker also added that there were “several instances where leadership would not let certain employees of colour interview for positions that they were very deserving of”.

In terms of pay, Apple allegedly banned employees from creating a Slack channel to discuss pay equities, claiming that it didn’t meet Slack’s terms of use. It also reportedly stopped surveys that sought to gather data related to pay.

The campaign received hundreds of different stories from employees, with 75% of cases involving some form of discrimination – half of which involved reports of sexism, retaliation and dismissed concerns. Racism, ableism, harassment and assault (the majority of which were sexual) also made up more than a third of these incidents.

What employees love about Apple

Despite the controversies, Apple does have some favourable reviews from its employees – currently holding a 4.1-star rating on Glassdoor and a “B” score on Comparably

Some positive endorsements from employees include the use of teamwork and collaboration, a relaxed interview style and a sense of satisfaction when technical problems are solved.

Moreover, an article by The State Journal-Register described working at Apple as a “dream job” and that while it can be difficult due to high levels of secrecy and pressure to perform, there are positives to working there.

Most notably, employees feel as though their work matters and has a genuine impact on the world. One software engineer wrote: “Engineers at Apple get to make real contributions that will benefit tens or hundreds of millions of people every day. That’s awesome.”

Moreover, some have commented that Apple’s workplace feels more like a startup culture than a corporation and are given opportunities to grow and develop their skills.

“Apple is run like a bunch of small companies (work groups),” a senior software engineer wrote. “When your job gets old and boring — and they all eventually do — it is easy to move within the company to get a fresh outlook without having to change employers completely. Likewise, if you need to stretch or improve your skill set, there are plenty of opportunities for advancement.”

Conclusion

Apple’s mission to enhance user experience is deeply rooted in its core values, which emphasise accessibility, inclusion, education and environmental responsibility. However, the company has also faced significant challenges regarding its practices, particularly those around labour conditions, privacy and environmental claims.

In terms of its internal culture, the #AppleToo movement has shed light on important issues within the workplace, highlighting the importance of discussing discrimination and employee rights. While many workers appreciate the opportunities for creativity and the impact that Apple provides, its past controversies show a need for continuous improvement in living up to its stated values.

For businesses, Apple’s story offers a few key lessons: innovation and customer-centricity are essential, but staying true to core values requires constant vigilance and transparency. Success isn’t just about creating groundbreaking products, but also about keeping integrity in every aspect of operations, from the workplace culture to environmental impact. Moreover, building trust with consumers and employees alike takes continuous self-reflection, accountability and commitment to improvement.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

OpenAI’s mission, culture and values – the ultimate disrupter?

OpenAI is a leading force in AI technology. We explore the meaning behind its core values, how they’re integrated, and the company’s internal culture.

OpenAI is a major player in the artificial intelligence (AI) field and is considered a pioneer in developing advanced AI technologies.

Its contributions, including its GPT-3 and GPT-4 models, have set new standards for natural language processing and machine learning, influencing a wide range of applications and driving innovation across different industries.

OpenAI’s core values focus on several key principles, including managing safety, tackling problems, and being customer-focused. This article will explore the mission behind OpenAI’s efforts, its primary core values, and how these principles are reflected in its operations.

While OpenAI’s popularity escalated in 2022 after the release of its ChatGPT product, it was actually founded back in 2015 by a group of prominent tech leaders and researchers, including Elon Musk, Sam Altman, Greg Brockman and John Schulman. At the time, its original mission statement was to “advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need to generate financial return.”

However, this mission later changed when it was restructured from a non-profit organisation to a “capped-profit” model with the creation of OpenAI LP in 2019. According to the company’s blog, this was to ensure it could raise capital to achieve its mission, while still keeping the governance and oversight of its non-profit iteration in mind. Today, OpenAI’s mission is simply to “ensure that artificial intelligence – AI systems that are generally smarter than humans – benefits all of humanity.”

OpenAI serves this mission through its range of AI products and services. These include:

  • ChatGPT: An AI chatbot based on large language models (LLM) trained on large amounts of data from the internet, allowing it to respond to questions and create written content (eg articles, essays and social media posts).
  • Generative Pre-trained Transformer 4 (GPT-4): A large-scale language model, building upon the strengths of its predecessors (like GPT-3), but with significant improvements in understanding, generating and interacting with natural language.
  • DALL·E 2: An advanced AI image generation model, designed to create highly realistic images and artwork, based solely on a text prompt.
  • Whisper: An automated speech recognition (ASR) system that transcribes spoken language into written text with high accuracy across multiple languages, dialects and accents.

OpenAI’s values guide its research, development and deployment of AI technologies, and reflect the company’s commitment to ensuring that AI benefits everyone. 

In terms of how it embeds these values, OpenAI’s usage policy establishes guidelines to ensure that its AI technologies are used responsibly and ethically. These universal policies include complying with laws (e.g. not compromising anyone’s privacy or engaging in any illegal activity), not using its platform to promote suicide, self-harm or any injury to others and not distributing output to scam, bully, harass, discriminate or promote hate speech.

This policy aims to prevent misuse and promote safety by outlining specific rules on using its service (eg ChatGPT and the OpenAI API), enforcing restrictions on harmful applications and encouraging users to use its technology that aligns with its mission.

OpenAI’s core values include: 

  • AGI focus: Building a safe artificial general intelligence (AGI) that will positively impact humanity. This means developing AGI systems that are highly capable, aligned with human values, and designed to operate safely in real-world environments.
  • Intense and scrappy: Taking on difficult work with a relentless drive, tackling complex and challenging problems in the AI field while embracing a culture of agility and adaptability.
  • Scale: This means tackling problems and creating solutions that can operate on a global scale – designing and developing AI technologies that can handle significant challenges and have widespread impact.
  • Make something people love: The company’s commitment to creating products and technologies that resonate with and benefit people. It emphasises the importance of user-focused design and developing AI systems and tools that are intuitive, accessible and valuable to users.
  • Team spirit: Emphasises the importance of teamwork and collaboration within OpenAI’s internal culture, with the belief that achieving complex goals and driving innovation requires collective effort and mutual support.

The challenges and criticisms of OpenAI’s core values

While OpenAI has strong core values built around creating safe technologies and scaling solutions to address global challenges, it has also been criticised for not fully putting these values into practice. Most notably, people have criticised the company over ethical concerns around bias, safety, and the balance between innovation and societal impact.

ChatGPT’s racial bias

The company’s “make something people love” core value could be questioned after it was alleged that its ChatGPT tool shows racial bias.

An article by NewScientist reported that the tool had shown racial bias when advising home buyers and renters – often suggesting lower-income neighbourhoods for African American citizens in the US. 

It was also tested by the Scientific American, in which the article’s author experimented with its storytelling function to reveal the biased nature of its trainers. ChatGPT was asked to generate six sets of crime stories, with one of the keywords being “black” for one set and “white” for the other. The difference in the stories was noticeable, including how the story with the word “black” had a grim setting of “blackened” streets and alleyways, whereas the stories with the “white” prompt described “tranquil” and “idyllic” suburban areas. 

Moreover, the white crime stories included a sense of shock and disbelief over a crime that had “darkened” a once pleasant neighbourhood, which didn’t occur in the black versions. The majority of the black stories also involved some form of physical altercation, whereas this only happened in one of six of the white stories.

Misuse of its technology

OpenAI’s AGI focus is a top core value, but the potential misuse of its AI technology has been a significant concern.

The company has been criticised for not fully addressing how its models might be used in harmful ways, and for not implementing enough safeguarding practices against misuse. However, reports suggest that OpenAI has acknowledged a certain level of risk when using its tools.

In September 2024, it was reported that the company’s latest models had “meaningfully” increased the risk of AI being misused to create biological weapons. These new models, known as o1, were developed to solve complex mathematical problems and answer scientific research questions. However, the company acknowledged that the models have a “medium risk” for problems associated with chemical, biological, radiological and nuclear (CBRN) weapons.

OpenAI’s chief technology officer, Mira Murati, stated that the company was being “cautious” in rolling out o1 to the public because of its advanced capabilities, which will be accessible to ChatGPT’s paid subscribers and programmers through an Application Programming Interface (API). She also added that o1 had been tested by experts – known as “red-teamers” – who had found that current models performed significantly better than previous ones.

Earlier in the same year, the company announced it would delay the release of its voice cloning tool over misuse concerns during the UK election. The tool, which could reportedly mimic a human speaker with just 15 seconds of audio, was held back from release as OpenAI was cautious of the dangers of “synthetic” voice generation during an election year. This came after the UK government and former MPs warned the public of AI deepfakes, in which an individual’s voice or actions are digitally altered to spread misinformation.

Lack of transparency

While transparency doesn’t appear to be part of OpenAI’s current core values, it was something that the company promoted when it was first founded.

At the time, part of its policy was to make its governing documents available to the public. This was to promote transparency and build trust with the wider community, as well as reassure fears around AI surpassing human intelligence. At the time, Musk stated that he was going to be “super conscious” of safety and that if the company did see a potential risk, it would make that public.

However, OpenAI seems to have quietly scrapped this policy, having denied Wired Magazine access to copies of its governing documents and financial statements.

“We provide financial statements when requested,” Niko Felix, OpenAI’s spokesman stated. “OpenAI aligns our practices with industry standards, and since 2022 that includes not publicly distributing additional internal documents.”

This policy change has been correlated to its change from a non-profit in 2019. Musk, who no longer works at the company, also described it as a “super closed source for maximum profit AI.”

Moreover, in June 2024, a group of current and former OpenAI employees issued an open letter, warning people that the company was falling short of transparency and accountability to meet the potential risks posed by AI technology.

“AI companies possess substantial non-public information about the capabilities and limitations of their systems, the adequacy of their protective measures, and the risk levels of different kinds of harm,” the letter reads.

“However, they currently have only weak obligations to share some of this information with governments, and none with civil society. We do not think they can all be relied upon to share it voluntarily.”

OpenAI refuted these claims in a statement, saying that it had a “track record of providing the most capable and safest AI systems”, and that it’ll “continue to engage with governments, civil society and other communities around the world.”

Exploring OpenAI’s internal culture

According to OpenAI’s LinkedIn page, the company’s culture focuses on collaboration, effective communication, openness to feedback, and alignment. It also promotes Diversity, Equity and Inclusion (DEI) and topnotch benefits and perks, including healthcare, unlimited paid time off, fertility treatment coverage, and parental support services.

However, recent reports and internal insight have suggested that OpenAI’s organisational culture is struggling behind closed doors and that a serious culture change is needed. 

OpenAI’s CEO shake up

In November 2023, OpenAI’s internal turmoil hit the headlines when its CEO was replaced three times in under a week. 

It was reported that the company’s nonprofit board abruptly fired Altman – implying that he was untrustworthy and had endangered the company’s mission of ensuring AI “benefits all humanity”. From there, the position shifted between Murati and Emmett Shear, former boss of streaming platform Twitch.

This caused an uproar among employees, some of which threatened to leave their jobs to work at Microsoft. Investors, including those from Microsoft, Thrive Capital and Tiger Global also pushed for Altman’s return. Around 770 OpenAI employees also signed a letter demanding registration of the board, and stating that they would walk out if Altman wasn’t brought back.

“Your actions have made it obvious that you are incapable of overseeing OpenAI,” the letter said. “We are unable to work for or with people that lack competence, judgment and care for other employees.”

In the end, an agreement was reached, and Altman regained his position as CEO. The board was also overhauled, and Altman was later reinstated as a member of the board a few months later following an investigation into his sudden dismissal.

Altman accused of creating a “toxic” work environment

OpenAI’s culture is a mixed bag when it comes to employee satisfaction, with a 4.4 star rating on Glassdoor and a “B” score on Comparably.

But despite employees calling for Altman’s return to the company, he was also accused of creating a “toxic culture of lying” and using “psychological abuse” by two former board members.

Helen Toner and Tasha McCauley reported that senior leaders within the company felt that Altman had created a toxic work culture in 2023 and had engaged in “behaviour that can be characterised as psychological abuse”.

“The second thing that is really important to know, that has really gone underreported, is how scared people are of Sam,” Toner said in an interview. “They experienced him retaliating against people, retaliating against them, for past instances of being critical. They were really afraid of what might happen to them.”

Toner also added that in the wake of Altman’s firing from OpenAI, it was revealed that Altman was previously dismissed from startup accelerator company Y Combinator in 2019. Management teams at Loopt – Altman’s first startup – also called for him to be fired for “deceptive and chaotic behaviour”.

OpenAI NDAs allegedly violate whistleblower laws

In July 2024, it was reported that OpenAI required employees to sign a non-disclosure agreement (NDA), which attorneys believe violates whistleblower protections.

In a letter to Gary Gensler, Chair of the Securities and Exchange Commission (SEC), the attorneys wrote that the SEC’s Whistleblower Office was provided with “significant documentation demonstrating that OpenAI’s prior NDAs violated the law by requiring its employees to sign illegally restrictive contracts to obtain employment, severance payments and other financial consideration”.

The company was also accused of preventing employees from warning regulators about potential AI risks – adding that employees could face penalties if they raised concerns about OpenAI to federal regulators.

“These contracts sent a message that ‘we don’t want…employees talking to federal regulators,” One whistleblower told The Washington Post. “I don’t think that AI companies can build technology that is safe and in the public interest if they shield themselves from scrutiny and dissent.”

In response to the allegations, OpenAI stated: “Our whistleblower policy protects employees’ rights to make protected disclosures. Additionally, we believe rigorous debate about this technology is essential and have already made important changes to our departure process to remove nondisparagement terms.”

Conclusion

OpenAI has undeniably made a significant impact in the world of AI. From its early ambitions to its current mission of ensuring AI benefits all of humanity, the company has experienced rapid growth and influence.

Even so, OpenAI has faced a lot of scrutiny and ongoing challenges in aligning its core values with the realities of developing powerful AI systems. Moreover, internal issues with leadership and company culture leave much to be desired, raising concerns over employee wellbeing and the long-term sustainability of its goals.

With the rapid evolution of AI, addressing concerns around bias, safety and transparency will be crucial for the company to maintain public trust and stay true to its mission of creating AI products that positively impact the world.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Your boss can now track how happy you are in meetings

New employee monitoring software is being trialled to improve cyber security. But its emotion tracking features are raising some eyebrows.

Office workers know the fear of trying to stifle a yawn on a Zoom call, or keep up a constant smile while coworkers are speaking. Soon, though, how you act and feel during meetings could become a matter for performance reviews.

New monitoring software is being trialled by BT that can continuously film employees at their desks, and even track their emotions in real-time. According to The Metro, BT is currently in ‘proof of concept’, which means the product could be on the shelves soon.

BT says the technology is only being tested as a cybersecurity tool. But with surveillance tech increasingly being used to monitor staff performance and attendance at work, this could be yet another reason for workers to shy away from a return to the office.

Emotion recognition

BT unveiled a demonstration of the technology at its annual cybersecurity festival earlier this month. Known as ‘continuous authentication’, it is similar to facial recognition software.

But instead of just being used during login, staff are constantly filmed by a webcam.

Metro Senior News Reporter, Jen Mills shared a picture of a handout from the festival which explains why the new technology is smart for cybersecurity. The software can send an alert, lock a computer, or even shut down if an unauthorised person sits in front of the screen.

Handout from BT (Image credit: Jen Mills)

But also listed is ‘emotion recognition’, a feature which ‘tracks the user’s emotions in real time for enhanced security or user experience analysis’.

Many companies already use emotion recognition software (also known as emotion AI) to detect how employees are feeling. For example, call centres are able to monitor what their operators say and their tone of voice to appraise an agent’s customer service skills.

Cameras are a major step up, however – and not one that everyone will be comfortable with.

Being filmed all day could make staff feel self-conscious and prevent them from being their authentic self. Given the mountain of evidence that emotion AI does not have much success, workers may also be paranoid about their feelings being wrongly identified.

Will those with Resting B**** Face (a permanently unhappy facial expression) be forever interpreted as angry? Will a person be marked unproductive for simply looking offscreen? Without clear answers from managers, these doubts could foster mistrust in the workplace.

Why is employee tracking controversial?

If employees aren’t necessarily in favour of emotion AI, then who is? Like a lot of modern phenomena, the answer can be traced back to COVID, and the rise in flexible working.

With more office workers basing themselves from home instead of the workplace, some businesses have become fearful that their staff are becoming less productive. Employee tracking lets bosses keep an eye on how engaged the workforce is while at work.

Big Four consultancy firm PwC made headlines this month when it announced it would start tracking workers to ensure they were attending the office “a minimum of three days a week”. Those who breach the policy will be asked to explain why to their managers.

These efforts are done in the name of protecting wellbeing, by flagging signs of low morale. But there are cases where the technology has actually created more stress for staff.

In 2020, banking giant Barclays admitted to using software to send warnings if they took too many breaks.  A whistle-blower told City AM, “the stress this is causing is beyond belief and it shows an utter disregard for employee wellbeing.”



RTO mandates

A BT spokesperson told Metro that the emotion recognition aspect of its technology is not its main objective, which is to “protect our customers from cyber security threats.”

“Whilst the technology could potentially support employee wellbeing (such as prompting an employee to take a break), BT’s research focus is on the security aspect”, they added.

Whatever their intentions, however, we have already seen how organisations are misusing tech that supposedly aids staff, in order to gain oversight of a less visible, remote workforce.

As bosses seek out ways to encourage a return to office, the debate is in danger of becoming an internecine conflict. Businesses must now decide what employee monitoring is really for: ensuring staff safety, or encouraging presenteeism?

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Will Boots and Wetherspoons still be on your high street next year?

Many high street retailers are announcing further store closures, while London is considered unviable for bricks and mortar shops.

The state of the UK’s high street continues to diminish.

With around 14 shop closures reported every day in 2023 alone, the future of many bricks and mortar stores is looking increasingly precarious. 

This week, London was reported as the least viable UK city for businesses planning to open physical stores, with even the world-famous Oxford Street looking to pedestrianisation to halt the ecommerce era decline. 

The decline of the high street – brands that are in trouble

As of September 2024, a total of 6,945 stores have closed this year – equivalent to 38 shops per day.

According to research by accountancy firm PwC, chemists, pubs and banks have been hit the hardest. Brands like Boots and Wetherspoons have also announced further store closures earlier this year. 

Health and beauty retailer Boots announced that it was closing 300 stores as part of a cost-saving program – aiming to save around £618 million altogether. 

Meanwhile, JD Wetherspoons announced it would be putting several of its UK sites up for sale, with 41 officially closed. TGI Fridays also recently fell into administration, selling off all 87 of its restaurant locations. Meanwhile, bank branches including Lloyds, Halifax and Bank of Scotland are also set to close 292 stores between 2024 and 2025.

Other well-known brands, including The Body Shop, Ted Baker and Lloyds Pharmacy all filed for administration this year.

The best (and worst) places to open a physical store

With inflation on the rise and the cost of living crisis still ongoing, opening a brick-and-mortar store can be like walking a tightrope. But introducing your brand on the high street isn’t entirely out of the question.

London is the least viable for new businesses

It shouldn’t come as a surprise that the capital city tops the list for the most expensive city to set up shop. Even the famous Oxford Street has been struggling, losing out to online shopping following the COVID-19 lockdown measures.

“Oxford Street was once the jewel in the crown of Britain’s retail sector, but there’s no doubt that it has suffered hugely over the past decade,” The Mayor of London, Sadiq Khan, stated. “Urgent action is needed to give the nation’s most famous high street a new lease of life.”

Research by Capital On Tap revealed that London rental costs were at £3.02 per square foot. Purchasing property can set businesses back £416.98 per square foot, while handyman services cost around £39 an hour. 

Plymouth, Newport and Nottingham revealed as the most viable locations

London might be out of reach for now, but Plymouth and Newport were found to be the best places to open a physical shop. 

For example, the average monthly rental cost per square foot is just 76p in Plymouth and 82p in Newport. Additionally, costs for handyman services and essential utilities (eg mobile plans and internet) are under £30 per month. 

On the other hand, Nottingham was reported to have an unemployment rate of 6.5%, making it an appealing choice for hiring new workers.



High street brands that are succeeding

It’s not all doom and gloom though.

While these recent closures might seem grim, there are actually some businesses that are performing exceptionally well on the high street.

Itsu aims to open 80 new restaurants

In July 2024, Asian-style restaurant Itsu announced plans to open 80 new restaurants across the UK. This will include expanding to major city centres to capitalise on shoppers, commuters, tourists and students.

As of September 2024, the company has reported a record full-year revenue of £161 million, while its franchise sales have grown from £540,000 to £635,000 in 2023.

The company attributes its growth in sales figures to people’s return to office following COVID-19.

“Itsu retail saw a shift in trading in 2023; transport hubs showed higher customer growth while the city resumed pre-COVID sales levels, moving from a three-day to a four-day week,” Itsu said in a statement. Following a period of opening more shops in suburban areas, the confidence to open large, prominent, higher-rent restaurants returned as post-COVID trading patterns became clearer.”

Primark continues to dominate

Primark products not being available to buy online definitely raises some eyebrows, but the popular fashion retailer is standing strong. Even after its £1 billion loss following lockdown, the company stood its ground on remaining in-store only.

It introduced its click-and-collect service in 2022 and recently announced a further 54 stores to launch this service, including Derby, Birmingham and Corby.

This new service saw profits for the company skyrocket. Sales increased by 46% to £508 million, with a margin recovery of 11.3%.

M&S announces store renewal plans

Long-time retailer Marks & Spencer (M&S) unveiled plans to expand its convenience stores, including 10 new stores and 50 renewals. By the end of the year, the company plans to operate in over 40 UK train stations, hospitals, and airports.

Alex Freudmann, Food Managing Director at M&S, stated: “Our renewal programme is all about making sure we have the right stores in the right place and with the right space and this applies to our convenience stores as well.”

“The new renewal format for our convenience stores maximises these small spaces to deliver the M&S Foodhall experience for the missions our customers are shopping for as they travel,” he added. “By renewing and growing our convenience estate, we’ll continue to deliver for our customers, however, whenever and whatever they want to shop with us.”

The company’s revenue rose from £11.9 billion to £13 billion in the 52 weeks up to the end of March 2024 – a 9.3% increase from the previous year.

Keep up to date on the latest high street casualties with our list of UK brands that have gone into administration since COVID.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

What went wrong for TGI Fridays and Karen’s Diner?

American-style diner TGI Fridays has collapsed into administration, while Karen’s Diner has ceased trading. What can businesses learn from their downfall?

American-style diner TGI Fridays has officially filed for administration, while Karen’s Diner has ceased trading in the UK.

With the collapse of these chains happening almost simultaneously, it raises questions about how restaurant businesses can survive in a time of economic uncertainty.

The downfall of TGI Fridays

The first TGI Fridays restaurant was opened in New York in 1965, with a signature look inspired by the Barnum & Bailey Circus and a mission to put on “the greatest show on earth”. 

Just over 20 years later, TGI Fridays landed in the UK and opened its first restaurant in Birmingham. Since then, it expanded to 87 more locations across the country. 

Now, with all of its locations up for sale, it looks like the American dream is over for its UK restaurants. 

Today, Hostmore – the UK operator for TGI Fridays – announced it was filing for administration. The company has put all 87 of its restaurants up for sale, with around 3,000 jobs at risk.

Hostmore had agreed to acquire the TGI brand for £117 million in April, but this deal was later retracted as the American company had lost control of key assets. 

As a result, the company’s share price dropped by a staggering 90%. It was also reported that sales had fallen by more than 10% compared to the previous year, with rising inflation and the cost of living crisis exacerbating this decline. 

Matthew Bibby, chief financial officer (CFO) of Hostmore, stated: “Unfortunately, all of the Board’s efforts to implement a lasting solution to support the long-term financial future of the business came against a highly challenging trading and macroeconomic backdrop, and efforts to create value for shareholders through the proposed acquisition of TGI Fridays, while well-advanced, encountered adverse events outside of the Board’s control.”

While the administration process has begun, the restaurants are continuing to operate as normal for the time being. 

Karen’s Diner ceases trading in the UK

In similar news, Australian restaurant chain Karen’s Diner has also announced that it has stopped trading in the UK

Known for its purposely rude service, the chain went into liquidation due to “mounting financial pressure”. 

The company previously closed multiple sites across the UK, leaving it with just a single location in Angel, London. At the time, the group said that it wanted to focus on “pop up” events rather than opening new restaurants.

However, this is “very unlikely to take place” following the liquidation of its parent company, Viral Ventures UK. 

“It is always a challenging moment when a business, especially one with the reach of Viral Ventures, is forced into liquidation,” Jeremy Frost, director of insolvency firm Frost Ltd commented. “We understand the disappointment and concern, particularly for those with deposits for upcoming shows. Our priority is to guide those affected  through this process and ensure the necessary steps are taken.”

According to recent accounts filed to Companies House, Viral Ventures owes over £400,000 to creditors. It was also reported that the majority of Karen’s Diner staff were on zero-hour contracts.



What can businesses take from this?

Even before entering administration, TGI Fridays was already facing difficulties in staying relevant and keeping up with consumer preferences.

Aside from its decline in sales, TGI Fridays briefly rebranded by changing its name to  “Fridays” in an attempt to modernise. However, its original name was quickly restored after it was discovered that customers still referred to it as “TGIs”.

Moreover, customers pointed out that the quality of the food at TGI Fridays wasn’t the same compared to when it first opened.

A customer on Reddit commented: “I remember over 10 years ago TGI Fridays being a pretty good place to eat. Over the past few years, I’ve been to 3 different locations (none my choice) and it’s been terrible. Mashed potatoes didn’t taste edible and their ‘boneless wings’ were essentially cheap popcorn chicken. Had to cancel the mains and leave the rest of the food uneaten.”

Another added that its food had become “common” and could be found in other restaurants.

“The Jack Daniels ribs were amazing when I first tasted them. Now it sells the type of food that is common everywhere,” it read. “Want a burger loaded with cheese and BBQ sauce? Well then go to Wetherspoons. Want some ribs covered again in BBQ sauce? Well then, go to any sizzlers chain or similar.”

As for Karen’s Diner, the eager expansion to new locations proved that while opening in new areas can be a sign of success, it also adds overhead costs, as ultimately proven when all but one restaurant was closed down. The controversy surrounding the closure of its Brighton Marina store following a drug bust – where a high reading of cocaine was found on a baby changing table – only further added to its struggles. 

 

The collapse of both TGI Fridays and Karen’s Diner will come as disappointing, but serve as a reminder that even well-known brands can become vulnerable if they don’t adapt to changing market conditions and customer expectations.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Meta’s values, culture and mission: lessons from Zuckerberg’s tech giant

We explore Meta’s mission and values, and how its evolution from garage startup to global digital media behemoth has influenced its operations and culture.

What started as a simple social network has evolved into a global tech giant.

Nowadays, Meta is at the forefront of digital communication, virtual reality and artificial intelligence. The company also continues to dominate social media through platforms like Facebook, Instagram and WhatsApp, while also offering immersive experiences through its Oculus VR products and advanced AI search.

Meta’s meteoric rise was built on the core values of proactivity, risk-taking, transparency and above all, taking the long term view. But are these still the cornerstone of the company today?

In this article, we’ll explore the evolution of Meta and its mission, how its values shape its corporate ethos and the way these principles have influenced its company culture since its inception.

The story behind Meta and its mission

Meta’s mission has evolved significantly over time. From its early goal of connecting college students, the company has shifted to enhancing global connectivity and community creation – reflecting its ambition to adapt and address technological and societal changes.

Facebook’s beginnings and vast growth

Meta was originally founded as TheFacebook in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Huges – all of whom were students at Harvard University at the time. Its name was later changed to Facebook in 2005.

Access to the site was initially limited to Harvard students, but it was soon expanded to most universities in the United States and Canada before being made publicly available to everyone by September 2006.

By October 2007, Facebook had already hit 50 million users and over 100,000 companies had signed up by the end of the year, with Pages for Business being introduced to support enterprises in building their online presence. Facebook Marketplace also launched the same year, letting users buy, sell and trade items locally within their communities. Meanwhile, Facebook Application Developer was also released, where developers could create their own applications and games integrated with the platform.

By November 2010, Facebook was valued at $41 billion. It also became the 3rd largest web company in the US, behind Google and Amazon. Now known as Meta, its market cap is estimated at $1.265 trillion, making it the world’s seventh most valuable company.

Meta’s mission statement – then vs now

During its infancy, Facebook’s original mission statement was to be “an online directory that connects people through social networks at college”. When it became available publicly, this was changed to “give people the power to share and make the world more open and connected”.

Zuckerberg changed the statement again in 2017 to “Give people the power to build community and bring the world closer together” suggesting connecting people was no longer enough. Instead, the company wanted a new focus on fostering genuine connections and networks in order to adapt to the increasing complexities of global interactions.

“We used to have a sense that if we could just do those things, then that would make a lot of the things in the world better by themselves,” he said at the time. “But now we realise that we need to do more too. It’s important to give people a voice, to get a diversity of opinions out there, but on top of that, you also need to do this work of building common ground so that way we can all move forward together.”

Facebook’s rebrand to Meta

In 2021, Facebook announced a major rebrand, which would include changing its name to Meta. Its rebranding was part of its plan to focus on the metaverse – a virtual space where people can interact in digital environments through technologies like virtual reality (VR), augmented reality (AR) and 3D spaces.

Zuckerberg later explained that the rebrand marked a shift from being primarily a social media company to becoming a “metaverse company” over time. Moreover, it was to help distinguish the parent company (Meta) from its core products, including Facebook, Instagram and WhatsApp.

But while Meta had strong ambitions for this rebrand, it was also heavily criticised. Most notably, some argued that the rebrand was a PR move to distract from ongoing controversies, such as the Facebook files leaked by the company’s former product manager, Frances Haugen.

The files exposed Meta’s XCheck (cross-check) system that implemented different rules for celebrities, politicians and high-profile users when it came to governing which content they could post. Additionally, it was revealed that the company had conducted research into the impact of its Instagram platform on teenagers (particularly girls), but had not shared its findings when research suggested the platform was damaging to their mental health, which many argued was a case of not putting values into practice.

Haugen testified against Facebook before the US Congress and UK Parliament in 2022, alleging that the company “put astronomical profits before people” by allowing misinformation and content that amplified political divides to be spread. Her decision to share the files was reportedly driven by the alleged lack of safety control in markets like Africa and the Middle East, in which certain groups had been using Instagram to “promote human trafficking and domestic servitude”.

Controversies aside, an article on Inc.com described the rebrand as an “epic fail”. Citing Google’s parent company rebrand to Alphabet Inc. in 2015, the article added: “While the financial reports use the new company name, it’s just not sticking in real life. No matter what the company comes up with, the name Facebook will remain forever ensconced in the collective intelligence as the company that screwed up the internet.”

Meta values – and how it lives by them

Meta embeds its core values through innovation, openness and long term vision, for example investing heavily in future technologies like VR and AR to build the foundation for the metaverse. The company encourages employees to move quickly and experiment with new ideas, supporting a fail-fast mindset to learning.

Meta’s key values include:

  • Move fast: Encouraging rapid iteration and experimentation, including launching new features and products quickly, even if they aren’t fully perfected, to gather feedback and continuously improve.
  • Focus on long-term impact: Prioritising building products and infrastructure that will have a lasting effect, including its commitment to the metaverse, AI research and advanced communication technologies that reflect a vision for the future.
  • Build awesome things: Producing products that aren’t only useful, but also engaging and capable of making a meaningful impact on people’s lives, as well as serving as an inspiration for users themselves.
  • Live in the future: Investing in the future of digital spaces, preparing for an immersive world through tools like Oculus and its Reality Labs division, which explore VR, AR and AI technologies.
  • Be direct and respect your colleagues: Team members should express what they believe is good for the organisation, while also being mindful and respectful of diverse opinions and perspectives.
  • Meta, metamates, me: Reflects the company’s emphasis on teamwork, mission and personal accountability and highlights the order of priorities for employees: the company, their colleagues and then themselves.

Criticisms of Meta’s core values

Despite Meta’s strong core values, the company has been criticised on multiple occasions for failing to practice what it preaches. Some notable instances include:

Privacy scandals

Facebook’s commitment to transparency was questioned in 2018 when whistleblower Christopher Wylie revealed that political consulting firm Cambridge Analytica had collected 50 million Facebook profiles of US voters to build a software program that would predict and influence choices at the ballot box. The now-defunct company had used this information without consent to create a system to profile and target individual American users with personalised political advertisements.

At the time, Facebook stated that it had suspended Cambridge Analytica’s access to everything on the platform. It also refuted the claim that the incident was a data breach, arguing that there were no system hacks or any sensitive information stolen. It later announced new measures to better protect its users’ data. This included conducting audits of any apps with suspicious activity, removing access to data if an app hasn’t been used for three months and introducing a new tool to Facebook’s news feed with any used apps, allowing users to revoke permission for those apps to use their data.

However, in December 2022, Meta agreed to pay $725 million to settle a lawsuit that alleged it had improperly shared people’s data with Cambridge Analytica. Haugen’s exposure also revealed that it was facing a lawsuit from its own stakeholders, which alleged that its payment of $5 billion to the US Federal Trade Commission (FTC) to resolve the Cambridge Analytica data scandal was high so that it would protect Zuckerberg from personal liability.

Lack of moderation for hateful content

When it comes to “building awesome things”, harmful content isn’t likely on the radar.

Also included in Haugen’s long list of leaks were concerns over Facebook fuelling violence and instability. The platform became the focal point of hate content against the Rohingya ethnic minority in Myanmar. In 2017, the Myanmar army (AKA the Tatmadaw) executed a series of “clearance operations” in the Rakhine state, which saw thousands of people killed, entire villages burned down and widespread sexual violence.

Despite its “Move Fast” mentality, Facebook struggled to identify offending posts in Myanmar, with reportedly only two people reviewing content speaking Burmese, despite having 18 million active users in the country. Moreover, as many Myanmar online communities didn’t use Unicode – an international encoding standard – there were serious mistranslations of Burmese content when using a translation tool.

In 2018, Facebook conducted its own independent human rights assessment, which concluded that it wasn’t doing enough to prevent the platform from being used to encourage real-life violence. As a result, hundreds of pages and accounts associated with the Tatmadaw were removed, font converters were developed to support Myanmar’s transition to Unicode and hate speech detection capabilities were rolled out to identify any harmful content.

Equally contentious, the Tigray War between the Ethiopian government and the Tigray’s People’s Liberation Front (TPLF) caused an outbreak of hate speech across Facebook. People faced death threats and physical violence after users named or posted photos of them on the platform. Two Ethiopian citizens filed a lawsuit against Meta in 2022 over the hateful content, alleging that it acted slowly to crises in Africa compared to everywhere else in the world. The situation put Meta’s “Move Fast” value under serious scrutiny, as well as its commitment to supporting diverse opinions without giving a platform to hate speech.

Metaverse scepticism

The metaverse is a prime focus for Meta’s core values, most notably its “focus on long term impact” and “live in the future” principles. But the metaverse hasn’t quite been met with the same enthusiasm.

Aside from being labelled as a “PR distraction”, Meta’s rebrand has also been criticised for being based on future capabilities and products that may not be established for a long time. It is argued that its focus on the metaverse is premature with much of the required technology still in its early stages. Many are sceptical of Meta’s ability to deliver on its promises, especially given the company’s previous record of privacy issues, data security and content moderation.

The metaverse has also been criticised for potential health risks, privacy concerns, social issues and ethical problems. The risks could damage rather than “make people’s lives more meaningful” with experts saying that some individuals could potentially lose the ability to differentiate between fact and virtual reality.

Manjeet Rege, a professor at the University of St. Thomas, commented: “Prolonged exposure to virtual environments can lead to addiction, mental health harm, mental fatigue, sleep disruption and more”. Rege further added that this could be particularly harmful for younger people or individuals who “could end up enjoying the metaverse so much that they cease to enjoy the real world”.

Ethical issues have also been raised. For example, the British police investigated an alleged sexual assault of an underaged girl in the metaverse. The victim was wearing a VR headset when her avatar was attacked by other players. But while the emotional and psychological impact was real, assigning accountability was complicated because avatars were used by both the victim and perpetrators and the incident didn’t take place in the physical world.

Concerns over user privacy and data storage have also been raised, particularly its extensive data tracking, the use of anonymity and digital asset ownership.

While users are granted privacy by opting for anonymity, this can also be risky for potentially aiding in malicious activity, such as fraud or hacking, making it easier for bad actors to engage in illegal or harmful behaviour without the fear of being easily identified or held accountable.

A look into Meta’s company culture

Meta’s organisational culture promotes innovation, collaboration and a growth mindset – encouraging employees to take risks and experiment with new ideas. Collaboration and teamwork are also highly valued, with open communication and sharing ideas being key to driving creativity.

In terms of employee satisfaction, the company has a 4 out of 5-star rating on Glassdoor and was awarded “Best Place to Work in 2018, 2020, 2021 and 2022. On Comparably, the company holds a similar “A” rating for its culture and was awarded for having the best compensation and perks and benefits package in 2023.

The good – positive culture and career growth

While Meta’s original culture type followed a hierarchical structure, it was reported that it would undergo an organisational change to flatten its hierarchy, promoting more autonomy and collaboration across teams.

An employee at Meta, who previously worked at Google, compared the work culture of each tech giant in a blog post.

Daniel McKinnon, who works as a product manager at Meta, wrote that while both companies are similar at face value, Meta is a better fit for those who are looking for career growth.

“Meta and Google are both phenomenal technology companies where great PMs can thrive,” he wrote. “If you are looking for convexity and growth at the expense of stress and pressure, Meta is probably a better fit.”

McKinnon added that career progression felt quicker at Meta and that his colleague was just 36 when she became a Chief Financial Officer (CFO) at the company. However, acknowledging and rewarding good work was distributed to everyone, including grad-level engineers.

Meanwhile, a blog post by Alvin Wan listed Meta’s company culture as the main benefit of working there. For example, work-life balance is highly valued, and those who tried to contact employees outside of working hours would get a popup advising them against it. Additionally, through Meta’s hackathon events, employees could develop innovative projects outside of their regular work and responsibilities, such as Meta Portal, though this was later discontinued in 2022.

The bad – mass layoffs and confusion over rebrand

The company’s rebranding of core values and culture change in 2022 was met with confusion and mockery among employees. Part of the cultural reset included employees, who were once known as “Facebookers”, to be renamed as “Metamates” and its old values, such as “be bold” and “focus on impact” were also replaced with its current values.

But while many employees responded positively to this news, some private chat messages revealed more scepticism over these changes. The primary issue of the rebrand was that some employees felt confused about their daily responsibilities and the company’s overall strategy.

“It’s basically fermenting disorganisation and anxiety,” an employee commented. “People don’t really seem to know what to work on because there is still no coherent strategy.”

Meanwhile, an engineer wrote on a private chat: “How is this going to change the company? I don’t understand the messaging. We keep changing the name of everything, and it’s confusing.”

Meta’s plan to adopt a flat hierarchical structure – laying off around 10,000 jobs in March 2023 – was also met with scepticism. Dubbed the “Year of Efficiency”, dismissed employees slammed the company for how they were laid off.

“Just woke up to find out I had been laid off by Meta/Instagram from an email,” Carlos Giffoni, who worked as a product manager for Instagram, wrote on LinkedIn. “No warning, and was told recently by a lead the team I worked on was high priority and wouldn’t be affected. Company wide layoffs via email.”

Meanwhile, Eric Triebe, a former Meta software engineering manager, commented: “No meeting with HR. No goodbyes to coworkers. Seemingly no contact was made or discussion from leadership with my manager of skip in terms of justification.”

The ugly – lack of care for Meta moderators

In January 2024, a court ruling in Spain recognised that a content moderator’s mental health issues were caused by their job at Meta, leading to the same recognition for other employees who had experienced similar problems.

The employee claimed that part of his job was watching videos of harmful content, including suicide, murders, dismemberment and rape. When asking for help after suffering from a panic attack, he was simply told to go to the “fun floor” – a large game room for employees to unwind and take breaks. On another occasion, his manager allowed him to see a company psychologist, who merely told him that his work was important to society, described content moderators as heroes and suggested that he should be stronger.

The employee left the company in 2020, and it was ruled in the court hearing that a worker’s sick leave due to mental health should be classified as an accident at work – a landmark decision. Law firm Espacio Juridico reported it had 25 other workers waiting for their issues to be recognised as an occupational accident. It also filed a complaint against TELUS International – a company that provides content moderation services for Meta – for alleged lack of safety measures.

Conclusion

Meta’s transformation from a college social network to a dominant force in digital communication and immersive technology reflects both its ambitious vision and its commitment to innovation

However, it hasn’t been without its challenges. The company’s rebranding, while intended to be a bold new direction, has faced a lot of criticism and scepticism, including concerns about privacy, security and the readiness of its futuristic goals.

Meta’s core values, which emphasise proactive action, risk-taking, long term vision and transparency, are essential to its corporate ethos and culture. Yet, as with any organisation of its scale, there are gaps between these ideals and real-world practices. Most notably, the criticisms and controversies, such as privacy scandals and issues with content moderation, highlight the continuous struggle to align its actions with its declared values.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

How to maximise paternity leave and pay as a self-employed dad

Being self-employed means work perks are harder to come by – so paternity leave is a benefit that must be planned for. Our complete guide will help you prepare.

While once not a statutory right, employed workers are now entitled to a minimum of two weeks paternity leave following the birth of their child. However, this sadly isn’t the case for those who are self-employed.

Unfortunately, there is currently no legal entitlement to paternity leave or paternity pay for self-employed fathers, so planning ahead during the pregnancy is important for those wishing to take a break to bond with their new baby.

This article will explore paternity leave as a self-employed person, including tips for planning your finances and workload.

How does self-employed paternity leave work?

Being self-employed means you’re in control of your own work schedule. This also means you can decide how much paternity leave you want to take after the birth of your child, so you must plan accordingly for the financial impact of this. You could take no time off, two weeks off, or a whole year away from work – the choice is yours.

Unless a mother is having a scheduled c-section, there is uncertainty around when a baby will arrive and that can be tricky for self-employed fathers with clients who rely on them. Be transparent with your customers and manage their expectations of your availability.

It’s a good idea to make two plans for paternity leave in case your partner struggles with the healing process, or if there are issues during the birth. Think about:

  • Plan A: The amount of time you hope and plan to take off after the baby’s arrival
  • Plan B: A back up plan in case you need to take more time off, such as if your partner needs additional support

Can self-employed dads claim paternity pay?

Unfortunately, self-employed fathers aren’t entitled to statutory paternity pay. Paternity pay – both statutory and enhanced – can only be claimed by employed fathers who have reached eligibility requirements, such as working with their employer for at least 26 weeks prior to the 15th week before the baby is due.

If possible, it’s a great idea for self-employed dads to start financially planning for their paternity leave before their partner is pregnant. This alleviates the financial pressure of saving on monthly finances, as it gives you more time to fill up the paternity leave fund.

However, we understand this isn’t always possible – if not, it is important to make financial plans as soon as you get that positive pregnancy test.

Discuss with your partner how much time you might want to take off and then work out how much money you would need to cover bills, new baby-related costs, and a bit extra for emergencies. Once you’ve crunched the numbers, you can then work out how much you need to save each month in the lead up to the birth to reach this figure.

If you’re looking to take over two weeks off for your paternity leave, set up a separate savings account for this fund to avoid dipping into it.

The exception

The only instance where you may be entitled to statutory paternity leave and pay is if you’re paying Class 1 National Insurance (NI) contributions and paying yourself via PAYE. Chat to your accountant to see if this is applicable to you.

Navigating paternity leave: tips for self-employed dads

Paternity leave and pay can feel especially overwhelming for self-employed dads who have no government support in the form of statutory allowances. It can be a worrying time, but making plans as far in advance as possible can alleviate this stress.

Here are some tips to consider:

  • Cancel any unnecessary direct debits and put the money saved into your paternity leave fund
  • Take on extra work during the pregnancy to earn more money for this fund
  • Research current market rates for your line of work to see whether you could increase your fee for new customers
  • Block out your calendar for your paternity leave as soon as possible so you don’t accidentally book a customer for that period
  • Decide on your Plan A and Plan B for your ideal paternity leave periods
  • Inform your customers when you will be on paternity leave – and put on an ‘out of office’ alert for your work email address
  • Have a clear understanding of how much money you need to save for your paternity leave and what that equates to in savings per month – and include extra for an emergency fund

Managing workload during paternity leave as a freelancer

If you’re a self-employed business owner who has employees, it’s likely your business will be able to run as usual without you for a short period. Ensure you have delegated essential roles to other staff members for your time off – like getting back to customer queries – and inform your staff that you will be less accessible than usual during this time.

If you work alone, it’s important to let your customers know in advance when you will be on paternity leave and what that means for them. Some new dads are happy to answer some emails on their phone in quieter moments during paternity leave, while others choose to do no work at all. There is no right or wrong approach, so it’s important to decide what works best for you.

In some scenarios, you may be able to pass work onto a trusted peer in your field. How this would work is different for every case – but it’s important to communicate this possibility with your customers to find out whether it’s necessary, and ensure they would be happy to temporarily work with someone else.

If you decide to choose this avenue, be sure you trust the person and ensure they fully understand what’s expected of them – your business and reputation will be in their hands during your paternity leave.

Final thoughts

Paternity leave as a self-employed dad can be tricky to navigate, but with smart planning and execution, it can be done without stress and financial difficulty.

Be sure to plan your finances as soon as possible, making sure you fully understand how much money you need to cover your paternity leave – you don’t want your leave period to be filled with money stresses instead of special baby bonding time.

Mid shot of Kirstie Pickering freelance journalist.
Kirstie Pickering - business journalist

Kirstie is a freelance journalist writing in the tech, startup and business spaces for publications including Sifted, UKTN and Maddyness UK. She also works closely with agencies to develop content for their startup and scaleup clients.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

How to handle resignations during maternity leave: tips for employers

We explore the reasons employees resign during maternity leave, and explain your legal obligations, as well as tips for how to respond and how to avoid it.

When an employee heads off on maternity leave, the plan is for them to return.

Sometimes, however, personal or professional circumstances change and employees decide to resign while on maternity leave. This can be a headache for small business owners and is something you ideally want to avoid.

In this article, we’ll take a look at why employees may decide to resign while on maternity leave and, most importantly, what you can do about it.

Can an employee resign during maternity leave?

Put simply, yes. An employee has the right to resign at any time while they have an active contract of employment with your company, and that includes while they are on maternity leave.

If an employee wishes to resign while on maternity leave, they need to do so in the way that’s normal for your organisation, meeting your company resignation policy. This usually includes offering a written resignation and giving at least four weeks of notice.

If an employee still has maternity leave left to take, for example, they are in the middle of their agreed leave period, they do not need to come into the workplace and work their notice.

However, if an employee resigns at the end of their maternity leave, they do need to come back to the workplace and work their notice period.

Top tip

Some companies will add clauses to employee contracts surrounding maternity pay and resignation. For example, if you offer an enhanced maternity pay package, this may come with the stipulation that employees must return to the workplace for at least six months following maternity leave or have to pay back the additional money.

What are the reasons for resigning while on maternity leave?

There are various reasons for resigning during maternity leave, some of which are related to the workplace and role, and some of which are brought about by personal circumstances.

One of the most common reasons is that the employee simply decides they want to spend more time with their child and less time at their desk.

Often, the time away from their role gives employees a chance to re-evaluate and gain clarity. As a result, some employees feel they want to strive for a better work/life balance, while some may decide that the role no longer aligns with their career aspirations.

Having a child often changes people’s perspectives and worldviews, as an employer the best thing you can do is to try to accommodate and support these changes in the hope of retaining your staff.

What are an employer’s obligations if an employee resigns during maternity leave?

If an employee resigns during maternity leave, you need to respond in the same professional manner that you would for any employee resignation.

Depending on the point in their leave at which they resign, the employee may need to return to the workplace to work their notice period. If this is the case, you should ensure they have all of the tools and resources they need to hand over their role effectively.

If an employee is not returning to the workplace because they have resigned too early in their leave, you will need to continue paying their agreed maternity pay until the end of their contract. If an employee does return to work to complete their notice period, you will need to pay them their full salary for this time.

Top tip

When any employee leaves your company, not just those on maternity leave, be sure to arrange an exit interview to learn more about how they found working for your organisation and their reasons for leaving. This will help you to learn where improvements can be made and hopefully retain staff in the future.

How to respond to a resignation notice from an employee on maternity leave

When an employee submits a resignation notice while on maternity leave it’s important to respond promptly and professionally.

Below, we’ve listed some of the factors to consider when responding:

  • Remain professional at all times. Even though you may be disappointed to lose a member of staff, don’t make it personal.
  • Find a clear method of communication. If the employee is out of the workplace, you need to find the best method of communicating with them. Email ensures there is a written record of every communication in case of future disputes.
  • Set a last day of work. Agree with the employee when their last working day will be, whether they will be returning to the workplace to work their notice period, and what will be expected of them during this time.
  • Arrange an exit interview and handover. Offer the employee the chance to provide feedback on their time at your company and set up a system for the return of company equipment such as laptops and phones.

How can an employer retain employees who are considering resigning during maternity leave?

If an employee chooses to resign during maternity leave, you may not be able to change their mind.

However, for those who are debating whether or not to resign, there may be things you can do to convince them to stay.

One of the most common reasons employees decide to resign while on maternity leave is the need for more flexibility and a better work/life balance.

With childcare costs rising, many parents may find it is not financially viable to return to the workplace and pay for childcare, while others may simply want to spend less time at their desks and more time with their family.

So what can you do to support this? Some ideas include:

  • Offering childcare vouchers or a salary sacrifice scheme to help working parents cover childcare costs.
  • Implement a flexible working policy that allows employees to work from anywhere or work on a flextime basis.
  • Be open to adapting an employee’s role to accommodate their new situation. For example, if a role previously included a lot of international travel, consider whether this could be altered.
  • Allow employees to request part-time hours and be open to taking these requests seriously.
  • Look closely at your workplace culture. Is there an expectation for employees to pick up work out of hours? Are there things you can change to make the return to work easier for working parents?

Final Thoughts

Supporting employees on maternity leave is a key responsibility for employers, and that includes ensuring they have the systems in place that they need for their return to work.

One of the most important things you can do as an employer is to keep communication open with staff who are on maternity leave. Ensure they have a way to raise their fears and concerns, and work with them to find a solution before it escalates into a resignation.

Resignations are a part and parcel of business, but there are steps you can take to prevent employees on maternity leave from feeling like resigning is their only choice.

Lucy Nixon profile
Lucy Nixon - content writer

With 10 years experience in the digital marketing industry, Lucy is a content writer specialising in ecommerce, website building and all things small business. Her passion is breaking down tricky topics into digestible and engaging content for readers. She's also committed to uncovering the best platforms, tools, and strategies, researching meticulously to providing hand-on tips and advice.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

6 examples of flexible working hours that support working parents

Looking to implement flexible hours at your business? These six examples of flexible working policies should give you plenty of inspiration.

Flexibility in the workplace has become a major priority for employees in recent years. In particular, flexible working is useful for parents who may need to juggle childcare with work, and for those who don’t want to return to the office full-time after maternity leave.

It’s not just parents, however. Following the COVID-19 pandemic, which saw working from home become the norm, other workers are increasingly looking for ways to work flexibly so they don’t need to be tied to their desks for the traditional nine to five.

In this article, we’ll take a look at six different flexible working arrangements that you can implement at your business to help your team, especially working parents.

The benefits of flexible working for employers and employees

Flexible working can offer benefits to both employees and employers when implemented correctly.

Some of the key benefits of a flexible working policy are:

  • Improved workplace culture, with staff less likely to be “chained to their desk” and a better work/life balance.
  • Increased productivity. Staff are often much more likely to be productive when they can work on their own terms and at a time and place that suits them.
  • Reduced costs. Employers are able to save on office space while employees can save money on commuting every day.
  • Attracting talent and staff retention. Today, flexible working can be non-negotiable for employees. In fact, research shows that 71% of people consider being able to work flexibly as important when looking for a role. You’ll be able to attract and retain the best talent if you have a policy in place.
  • Fewer absences. Flexible working allows staff to have more opportunity to look after their physical and mental health, and offers time for attending appointments, resulting in fewer absences and sick leave requests.

Key considerations for implementing flexible working arrangements

If you decide to implement a flexible working policy at your organisation, there are some things you’ll need to consider first.

  • The impact on employees. Do your employees want a flexible working policy? Are there some employees who will be unable to work flexibly?
  • Business hurdles. Will flexible working have a negative impact on your business? Are there business-critical tasks that require a traditional working setup?
  • Resources. Consider how much resource it will take to set up a flexible working policy, including the cost of ensuring staff have the equipment they need to work outside of the office.
  • Rules and regulations. What exactly will your flexible policy entail? Will there be set hours you expect staff to work? Rules and guidelines will need to be decided and communicated clearly to employees.

6 examples of flexible working hours for working parents

Below we’ve listed six flexible working examples that you can consider for your small business.

1. Remote working

Remote working allows employees to work from anywhere, often their home.

Implementing remote working means staff do not need to travel to the workplace every day and can instead work from wherever they wish. This could be a home office, a cafe, or even a local coworking space.

Remote working policies often include a requirement for “in-office” days for organisations that still have a static workplace. This means that employees will be expected to work from the office for a set number of days a week and work the rest remotely.

Remote working comes with a variety of benefits, including the fact that employees are able to work in an environment best suited to them, thus increasing their productivity.

2. Flexible hours (flextime)

Flexible hours or “flextime” allows employees to work their hours at any point during a set time period.

For example, if your staff usually work eight hours a day, flextime allows staff to work those eight hours at any point of the day, whether that’s 10am to 6pm, 8am to 4pm. 7am to 3pm, et cetera.

Flextime is popular with working parents as it allows them to still work full-time, but means they can fit their hours around things such as the school run or childcare gaps.

Some organisations that offer flextime set a time period when the hours must be worked. For example, you may stipulate that workers cannot start before 7am, and must be finished by 7pm.

3. Compressed worksheet

Compressed hours allow workers to compress their working hours for the week into fewer days.

Rather than cutting their hours down and becoming a part-time worker, employees work extra hours on the days they are working to make up the time.

For example, instead of working eight hours per day, five days a week, a worker could opt to do 10 hours per day, four days a week, giving them an additional day off.

This is useful for working parents who may lack childcare on a specific day of the week, as it allows them to take the day off without losing any income. Plus, as a small business owner, you won’t lose out on staff hours and work either.

4. Job sharing

Job sharing is when two employees share one full-time role. Both employees are responsible for the role and its success, but they split the hours of the role between them.

For example, one employee may work Monday, Wednesday, and Friday and the other may work Tuesday and Thursday.

Job sharing can be beneficial for those who want to reduce their hours but don’t want to take on a more junior role, or reduce their responsibilities within the organisation.

Introducing job sharing tends to be on a more individual basis as opposed to a company-wide policy, and can require more admin and communication when setting up.

5. Part-time work

Part-time work is a popular choice for working parents as it allows them to cut down their hours considerably from a full-time role, freeing up time for them to spend with their family.

You can introduce part-time work to your organisation in a variety of ways.

You can create roles that are part-time and hire for these accordingly, or you can offer part-time working as an option to those returning from maternity and paternity leave.

If you do decide to offer part-time work, you need to first ensure that this will not impact your business negatively. Plan and be clear on exactly what responsibilities will be covered by the part-time role and what may need to be redistributed.

6. Term-time working

Term-time working is a contract agreement that employees only work during the school term time, giving them the school holidays off with their children.

The benefits to an employee are obvious: they have more time with their children and don’t need to worry about childcare during school holidays.

For employers, however, term-time working can be a little more complicated. You’ll need to:

  • Have this clearly laid out in an employee contract.
  • Be clear about exactly when they will and won’t be working (and remember, term dates can change every year).
  • Ensure that their role is covered during the time they are off, especially during the extended summer break.

How to support working parents beyond flexible working arrangements

It’s not just flexible working arrangements that are beneficial to working parents. There are various things you can do as an employer to help support the working parents in your organisation, including:

  • Offering childcare assistance, for example, a salary sacrifice scheme or childcare vouchers.
  • Implementing a strong parental leave policy that gives new parents ample paid time off to spend with their new baby.
  • Supporting all types of parents at your organisation with policies such as adoption leave.
  • Creating a supportive work culture that offers understanding and flexibility to working parents. Consider offering training or comms sessions with non-parents to allow them to better understand the needs of their peers.
  • Ensuring career progression opportunities are open to everyone and that working parents are not at an unfair disadvantage.

Final Thoughts

Flexible working arrangements can be a lifeline for working parents, but they should be available to all of your team if you decide to implement them.

Having a written policy with clear guidelines in place is key for a flexible working policy to be successful, everyone needs to understand what is expected of them.

There are various ways you can implement a flexible working policy, and you’ll need to find the one that works best for your organisation and staff. But by offering flexible working, you’ll likely see an increase in productivity, staff happiness, and talent retention.

Lucy Nixon profile
Lucy Nixon - content writer

With 10 years experience in the digital marketing industry, Lucy is a content writer specialising in ecommerce, website building and all things small business. Her passion is breaking down tricky topics into digestible and engaging content for readers. She's also committed to uncovering the best platforms, tools, and strategies, researching meticulously to providing hand-on tips and advice.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

How does adoption leave and pay work?

We explain adoption leave and pay entitlement in the UK, and share helpful tips for employees who are adopting, and employers devising an adoption leave policy.

Getting to grips with maternity leave laws is important for small business owners, you need to be sure that you’re offering your employees the right policies, leave and pay.

But did you know about adoption leave? If a member of your team adopts a child, they’ll be entitled to adoption leave and pay. In this article, we’ll take a look at adoption leave and everything you need to know.

What is adoption leave?

Adoption leave is time off that employees are entitled to if they match with a child for adoption or if they have a child through surrogacy.

It works in the same way as maternity, paternity and parental leave in that employees have a legal entitlement to it and there are statutory terms and conditions. As an employer, it’s up to you if you offer standard adoption leave or an enhanced package.

Adoption leave entitlements

Employees who have a child placed with them for adoption are entitled to adoption leave, as are those who use surrogacy and who foster a child with the plan to adopt.

Within a couple, one parent can take adoption leave, which is similar to maternity leave, and one can take paternity leave.

Statutory adoption leave lasts for up to 52 weeks, the same as maternity leave, and employees must have already been matched with a child to apply for adoption leave.

It’s also important to note that employees are only entitled to adoption leave if they are adopting via an agency. If the adoption is private, e.g. they are adopting a family member, then they do not have an automatic right to adoption leave.

Employees have the right to adoption leave from day one of their employment.

What about adoption placement meetings?

Employees are also entitled to paid time off to attend adoption placement meetings. The “main” adopter can take time off to attend up to five meetings, whilst the secondary parent (A.K.A. the one who will take paternity leave) is entitled to paid time off to attend up to two meetings.

Adoption pay: what you need to know

Statutory adoption pay is paid to employees for 39 weeks, the same as maternity pay. This is broken down as follows:

  • 90% of your average weekly earnings for the first 6 weeks.
  • £184.03 per week or 90% of your average weekly earnings (whichever is lower) for the following 33 weeks.

Some employees decide to offer a more enhanced package for parental leave, meaning they may cover 90% of earnings for longer than the first 6 weeks. This can be a huge perk for staff, especially during the recruitment process, so it is worth considering.

Remember, adoption leave is broken down into ordinary adoption leave (26 weeks) and additional adoption leave (an extra 26 weeks). Employees are entitled to pay for at least 39 weeks of those. Some employees will choose to return after 26 weeks, some after 39 and some will wish to take the full 52 weeks.

How to apply for adoption leave

An employee will need to apply for adoption leave. Employees must inform their employer within seven days of being matched with a child.

An employee needs to tell their employer:

  • When the child will be placed with them.
  • When the adoption leave will start.
  • When the adoption leave will end.

Employees also need to provide 28 days notice that they want to receive adoption pay. Ideally, an employee will give notice of both their intent to begin adoption leave and their request for adoption pay, in writing, at the same time.

As an employer, you do have the right to delay paying adoption pay if not enough notice is given, however, it’s worth remembering that adoption is an overwhelming and unpredictable process, therefore offering your staff leniency and flexibility will go a long way to building a strong relationship.

Developing adoption leave policies: best practices

As an employer, you will need to create an adoption leave policy in the same way you create a maternity and paternity leave policy. Every parent has the same right to leave no matter how they welcome their child.

Some best practices to consider when formulating your adoption leave policy are:

Involve HR

Adoption leave is a legal requirement, therefore it’s a good idea to include your HR team in the creation of an adoption leave policy to ensure you are being fully compliant. Don’t try to cut corners, you need to ensure you’re offering employees the legal minimum for leave and pay.

Communication

Communication is key when it comes to creating adoption leave policies. Firstly, be sure to communicate policy rules clearly to employees within their contracts. They should be made aware of their rights and what they can expect.

Secondly, be sure to keep communication open with employees whilst they are off on leave. This is a great way to discover what works and what doesn’t about your adoption leave policy so that it can be improved in the future. Offer your employees a return-to-work meeting when they come back to the workplace to get their feedback.

Review policies

Be sure to monitor and review your adoption leave policies regularly. Laws and regulations change so you need to keep on top of any new national guidelines to ensure you remain compliant.

Plan ahead

Think about how the employee’s absence is going to affect your business. Will you need to hire a new temporary team member to cover the adoption leave? Will you expect other team members to pick up additional responsibilities?

No matter what you decide, be clear from the beginning on your expectations. You’ll also need to think about your employee’s return to work and what that will look like. Some parents request flexible or part-time hours upon their return, you’ll need to decide if this is something you can approve and what impact it will have on your business.

Employee rights during and after adoption leave

All of an employee’s contractual rights remain the same during adoption leave, apart from their right to their usual salary.

The leave period counts towards an employee’s continued service, it is not seen as an official break from the company, and employees continue to build up their annual leave entitlement too.

Employees also have the right to return to the exact same job, with the exact same terms and conditions, following adoption leave; however, employers are also expected to offer a reasonable alternative if the original role is no longer suitable.

If redundancies are made during a period of adoption leave, parents on adoption leave should be treated no differently than staff who are working full-time.

Employees on adoption leave can also undertake up to ten KIT (Keep In Touch) days. This is where they undertake a day’s work for your company, either in the workplace or remotely, giving them the chance to receive company and project updates and make the return to work smoother.

KIT days are not a legal requirement and therefore must be decided ahead of the adoption leave period between the employer and employee.

Adoption leave: final thoughts

Adoption leave should be treated in exactly the same way as maternity and paternity leave. It’s a legal requirement and as an employer, you must have a policy in place.

Having an adoption leave policy in place means that should an employee need to use it, everything is set up and ready to go. The last thing you want as a small business owner is to be faced with an employee requesting adoption leave and you have no policy or plan in place.

Planning ahead and communicating with your team will ensure adoption leave runs smoothly with as much support for your employee and as little impact on your business as possible.

Lucy Nixon profile
Lucy Nixon - content writer

With 10 years experience in the digital marketing industry, Lucy is a content writer specialising in ecommerce, website building and all things small business. Her passion is breaking down tricky topics into digestible and engaging content for readers. She's also committed to uncovering the best platforms, tools, and strategies, researching meticulously to providing hand-on tips and advice.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

How does parental leave in the UK compare to other countries’ policies?

How do the UK's maternity and paternity policies stack up on the world stage? We find out whether UK parents have it good... or not

Parental leave is an ever-evolving area and, for employers, setting up good maternity and paternity leave policies should be a priority.

Let’s take a look at the UK’s approach to parental leave and how it compares to countries around the world.

Overview of parental leave in the UK

There are currently various leave types for parents in the UK, including maternity leave, paternity leave, shared leave and parental leave.

Maternity leave

Employees can take up to 52 weeks of maternity leave in the UK. This is made up of “ordinary maternity leave” covering the first 26 weeks and “additional maternity leave” covering the last 26 weeks.

As part of UK maternity law, employees are entitled to statutory maternity pay for up to 39 weeks of leave. This is usually broken down as follows:

  • 90% of their average weekly earnings before tax for the first 6 weeks.
  • £184.03 per week or 90% of their average weekly earnings (whichever is lower) for the remaining 33 weeks.

Many companies will implement an enhanced maternity pay policy that entitles staff to more than the statutory maternity leave pay.

Maternity leave can be taken at any time, but no earlier than 11 weeks before the week of the baby’s due date (unless the baby is born earlier than expected).

Employees must take off the first two weeks following the birth of their child. For those who work in a factory, this rises to four weeks.

Research shows that some companies go even further for their employees, with 18% of those surveyed actually offering a more enhanced maternity leave package of between four and 13 weeks of additional leave at enhanced pay.

Paternity leave

Paternity leave is available to those who need time off as their partner is having a baby.

Recent changes to paternity leave mean that employees can take either one week or two weeks of paternity leave. The two weeks can be taken consecutively or separately. The leave cannot begin until the baby is born, and must be taken within 52 weeks of the birth.

Employees taking paternity leave are eligible for statutory paternity pay, which is currently £184.03 per week or 90% of their average weekly earnings (whichever is lower).

Almost half of organisations in the UK who featured in a parental leave survey said they would support enhancing their paternity leave policies, and some companies have already started.

Shared leave

Shared leave is a relatively new policy that allows parents in the UK to share the leave period. What this means is that parents can share up to 50 weeks of leave and 37 weeks of statutory pay between them.

All of the shared leave must be taken within the first year of the baby’s life, and can be taken in blocks either individually or together.

The same parental leave survey mentioned earlier however shows that very few parents are taking up the option of shared parental leave, suggesting UK employees may prefer alternative arrangements.

Parental leave

Parental leave is unpaid leave that is available to all parents, not just those who have just had a child. An employee is entitled to up to 18 weeks of unpaid parental leave for each child they have up to their 18th birthday.

Parental leave must be taken in weeks, not days, and is per child not per job. This means that an employee cannot “reset” their parental leave if they start a new job. If they have taken 10 weeks of parental leave with their old employer, they would have eight weeks left to take with their new one.

Remember...

Maternity and paternity leave allowances are per pregnancy, not per child. If an employee has twins, they aren’t entitled to double the maternity leave or maternity pay!

Comparing UK parental leave with other countries

So, how do parental leave policies in the UK compare with other countries?

Maternity policies

Global employment laws offer different levels of maternity leave. But for the UK, employers offer the third-best leave allowance of anywhere in the world.

Europe overwhelmingly leads the charge for generous statutory maternity leave. The UK’s 52 weeks are only beaten by Bulgaria and Croatia, which both offer a maximum of 58 weeks. The UK’s allowance sits in joint third position with Albania, Montenegro, and Bosnia and Herzegovina, which also give employees a maximum of 52 weeks’ leave. Ireland comes up fourth, with 42 weeks.

Somewhat shockingly, the US has the worst maternity leave allowance in the world, as employers are not federally required to give any maternity leave at all. It’s followed by Tunisia, which offers a maximum period of four weeks.

And what about pay? Well, when compared to other countries, the UK comes up pretty poorly when it comes to statutory maternity pay, especially when compared to the Nordics. Sweden, for example, offers 80% pay for 480 days, while Norway offers new mums full pay for an impressive 49 weeks.

Paternity policies

Unfortunately, when it comes to paternity leave, the UK doesn’t fare quite so well as it does for maternity leave.

The UK’s paternity leave offering of two weeks doesn’t even make the top ten globally. Europe generally falls behind here, with Sweden’s 12 weeks and Latvia’s 11 weeks by far the best that the continent has to offer.

Instead, the current global leaders can be found in South America, Asia, and largely Africa, which has four countries in the top 10. The longest statutory paternity leave in the world is in Peru, which offers a whopping maximum of 21 weeks, followed by Lao People’s Democratic Republic, with 17 weeks maximum, and Rwanda, with 16 weeks maximum.

The future of parental leave in the UK

The approach to parental leave in the UK is changing, albeit slowly.

Back in July 2019, the UK government consulted on various proposals aimed at supporting families.

Some of the updates that are expected as a result of that consultation include the Neonatal Care Act, which will entitle parents to up to 12 weeks of parental leave and pay if their baby requires neonatal care, in addition to their existing parental leave allowance.

The shared parental leave regulations that came into force back in 2014 were aimed at giving parents more flexibility around who is entitled to leave and pay, and in April 2024, paternity leave policy changed to allow fathers the choice of taking their two weeks leave together or separately.

While the UK’s maternity leave policies may stand their ground against their global counterparts, the same can’t currently be said for its paternity leave policies, and this isn’t going unnoticed.

Research shows that just 18% of the UK population think that two weeks is enough paternity leave, meaning change can’t come soon enough for many, but is it on the way?

The Labour party pledged a new family friendly policy during their election campaign that would see every worker entitled to parental leave from the moment they begin the job (currently a worker must have 26 weeks of continuous employment in a job to legally qualify).

While the party may be making steps towards changes, they haven’t announced anything to specifically improve paternity leave yet.

For employers, offering enhanced paternity leave packages therefore could well be a key way of attracting and retaining talent.

Final thoughts: UK parental leave trends

While there are various parental leave policies in the UK and new changes are coming into play all the time, global trends show that there are still some areas that need improvement.

Many employers choose to offer advanced parental leave policies, such as offering a higher rate of maternity and paternity pay, and longer paternity leave options.

Putting such policies in place can be a great way of showing your employees just how much you value them, and can go a long way towards attracting talent during the hiring process too.

Lucy Nixon profile
Lucy Nixon - content writer

With 10 years experience in the digital marketing industry, Lucy is a content writer specialising in ecommerce, website building and all things small business. Her passion is breaking down tricky topics into digestible and engaging content for readers. She's also committed to uncovering the best platforms, tools, and strategies, researching meticulously to providing hand-on tips and advice.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Dragons’ Den Series One: where are they now?

Almost 20 years after the first episode aired, we return to Series 1 of the hit BBC One business show, to see how the Dragons’ early investments have fared.

Dragons’ Den has given us TV gold, and the investors a goldrush. Its most successful pitches (including hair sensation, Tangle Teezer and airport irritation, Trunki) are now household names. And special shout out to Startups-100 titan, Reggae Reggae sauce.

It’s easy to forget that the show has only been around since 2005. Today, the format is familiar to most Brits. But when it first aired, reviewers were entranced by this amazing opportunity to watch business pitches on prime time telly.

Ahead of the show’s 20th anniversary next January, we’ve decided to check where the fresh-faced pitchers from Series 1 are today (plus gawp at the floppy noughties haircuts of the original Dragons). Find out if the founders, and their businesses, survived the den.

1. Charles Ejogo and Umbrolly, Episode 1

  • Investors: Duncan Bannatyne and Peter Jones
  • Agreed amount: £150,000 for 40% of equity

Ejogo became one of the first entrepreneurs to successfully pitch to the Dragons, proving it is possible to leave the den alive. In the first ever episode, broadcast on 5 January 2005, Ejogo won over two investors with his umbrella vending machine business idea. Caught in a shower? Simply pop in a coin and the machine will spit out a brolly to keep your suit dry.

Unfortunately, seven months later, Bannatyne and Jones took a rain check, and the offer fell through. Ejogo was undeterred, and he was able to secure alternate angel investment, which he used to take Umbrolly to the US, France, and Germany in 2008.

Sadly, the sun stopped shining on Umbrolly in 2010. After losing its UK operating partner, it was forced to dissolve. Now based in Dubai, Ejogo is today working at a travel startup.

2. Tracey Graily and Grails Ltd1, Episode 2

  • Investors: Doug Richard and Rachel Elnaugh
  • Agreed amount: £120,000 for 40% of equity

Graily probably wouldn’t have much success pitching her tailor-made business suits for women today, with flexible working having drastically changed how we dress in the office. 2005 was the era of The Matrix, however, and the Nehru suit was in fashion.

Richard and Elnaugh both fell for Graily’s pitch and invested £60,000 in the mother-of-two’s company. Unfortunately, the offer fell through. Graily reportedly became ill, and the business was wound up owing thousands of pounds one year later.

Graily set up as a sole trader in 2009 and began offering consultancy services. Tragically, however, the businesswoman died after being hit and trapped by her own car in 2012.



3. Tracie Herrtage and Le Beanock, Episode 3

  • Investors: Rachel Elnaugh
  • Agreed amount: £54,000 for 49% of equity

Interior decor could be.. questionable in the early 2000s. But Le Beanock (the beanbag and hammock hybrid we’d all been waiting for) succeeded when Herrtage pitched it in episode three of the first series. She was offered over £50,000 by the sole female Dragon.

Despite the apparent happy ending, however, Herrtage says she ended up £10,000 in debt because the money never came through and no deal was signed. Likely, this was due to Elnaugh’s company Red Letter Days going into administration in 2005.

After going to her fellow Dragons Jones and Bannatyne for financial support, Elnaugh was unable to revive Red Letter Days and she agreed to leave the show one year later. Companies House filings show that the Le Beanock was dissolved in 2018.

4. John & Phillip Petty and IV Cam, Episode 3

  • Investors: Peter Jones and Doug Richard
  • Agreed amount: £50,000 for 30% of equity

John Petty’s pitch was hardly smooth. He failed to explain clearly to the Dragons what his product (a camera that could accurately measure 3D items) did. Thankfully, Phillip Petty turned up to translate the techtalk, and the brothers managed to secure a sizable windfall.

However, a behind the scenes dispute with the Dragons meant that the deal ultimately failed. Jones and Richard wanted to licence the tech, rather than manufacture it. Unconvinced, the Pettys walked away, applying for funding via a bank loan instead.

The Dragons’ gold might have gone untouched, but the Pettys’ business is still going strong today, making it the first business to have escaped the Den, and still live to tell the tale.

5. Paul Thomas and Mycorrhizal Systems, Episode 4

  • Investors: Simon Woodroffe
  • Agreed amount: £75,000 for 25% of equity

Paul Thomas went digging for truffles and found them. Having correctly identified the huge value and market potential of these edible spores, he decided to buy land to cultivate the UK’s first ever truffle farm — and visited the Dragons for help.

Thomas was, sadly, ridiculed. Almost all of the Dragons rubbished the idea and, despite receiving an offer from Woodroffe, Thomas turned down the investment after the show.

To investors, Mycorrhizal Systems is the truffle that rolled away. In 2015, Thomas’ company harvested the first ever truffle cultivated from UK soil; a prize that promises a big payout for the business. Thomas has since gone on to sell his exciting invention across the world.

6. Elizabeth Galton Ltd, Episode 5

  • Investors: Duncan Bannatyne and Rachel Elnaugh
  • Agreed amount: £110,000 for 30% of equity

If you haven’t seen Galton’s bold jewellery line, you’re in for a treat. The four male Dragons were perplexed by her giant metallic cockroaches that resembled warped garden ornaments. “I’m completely diverted by this bug on your chest”, said a baffled Doug Richard.

Bannatyne and Elnaugh both agreed to invest £55,000 each in the business. Still, Elnaugh’s financial woes meant Galton rejected her offer after filming and instead secured the money from another private investor. Rubbing salt in the wound, Elnaugh also reportedly wore Galton’s £3,000 design in a photoshoot without payment, causing the two to fallout.

Galton’s wings appear to have been clipped by the financial crisis, and the company dissolved in 2008. But she has since gone on to have a very successful career as a creative director for multiple luxury jewellery brands, and is currently working as a consultant.

7. Nik Rawcliff & Paddy Radcliff and Snowbone, Episode 6

  • Investors: Rachel Elnaugh
  • Agreed amount: £75,000 for 33.3% of equity

Pitched by “radical snowboarder” Nik Rawcliff, the Snowbone boasted a discreetly designed handlebar that could flip up to turn the board into a BMX-style bike. Coming in the wake of video games like SSX 3, it aimed to capitalise on rising snow sport mania.

Elnaugh agreed to put £75,000 into the company. Completing a bad run on the investment slopes, however, she only managed to put £25,000 into the brand before her own venture collapsed, leaving Rawcliff and Radcliff searching for investment.

The duo fared well. In 2008, Snowbone even won £50,000 in a design competition. However, sales never quite left the dry run, and in 2015, Companies House filings show that the brand became dormant. Let’s hope Snowbone can kick-flip things off again soon.

8. Huw Gwyther and WONDERLAND, Episode 6

  • Investors: Peter Jones
  • Agreed amount: £175,000 for 40% of equity

Until the final episode, Series 1 of Dragons’ Den was looking like a series of failures and poor investment decisions. Until, mercifully, Huw Gwyther came along with Wonderland, a high-end fashion and culture magazine, pitched under the name Visual Talent Ltd.

Spotting Gwyther’s clear editorial expertise, Jones immediately leapt on the idea and it proved to be one of his best decisions yet. Today, the magazine has hundreds of celebrity fans, over one million followers on Instagram, and is estimated to be worth around £220m.

Like Alice, Gwyther has written a fairytale ending with Wonderland. Now, he’s enjoying the results. In 2023, he stepped down from directorial duties at the magazine, and is working as a freelancer brand developer. Well, at least someone got their happily ever after…

20 years later

Series one might not have brought the best Return on Investment (ROI) for the Dragons. But business is a gamble. One winner in eight is a fairly standard success rate for investors.

Two decades on, the Dragons will be hoping that Series 22 brings them a bigger pot of gold to guard. And of course we’ll be tuning in, to see which brave entrepreneur can slay the Dragon and win funding for their next great venture.

Is it worth meeting the Dragons? Amelia Christie-Miller, founder of Bold Bean Co, gives us her honest review of Dragons’ Den and what it did for her business.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Why do shops sell mince pies in September?

Brits obsess about this one question every year. Today, it’s time to finally learn the answer to why your local shop has the advent calendars out.

You’ve hardly had time to pack away the barbecue. Visit your favourite supermarket, however, and you’ll be able to shop online for a case of mince pies. They’ve been there since late August.

Other seasonal goods are already on the shelves, including pumpkin-wrapped chocolate balls for Halloween, and fireworks for Bonfire Night. Every year it seems to come earlier, and yet Brits still get a cheap thrill from commenting “but summer’s barely over!”.

It’s not all a big conspiracy. Known as ‘Christmas creep’ or ‘holiday creep’, the trend has been around since the mid-1980s, and it makes sense when you know the reason why.

There is a business reason that you can buy an advent calendar three months before December 1. Below, we’ll explain the method behind the madness and why timing the release of stock is such a key challenge for retailers.

Why is it Christmas in September?

Retail analysts offer differing theories on why Christmas creep occurs. One explanation is profits. Firms often refer to the period of October and December as ‘the golden quarter’, when spending can double or triple. For some retailers, it can make or break their year.

As companies compete for the best performance, holiday creep is an example of aggressive tactics to win sales. A head start will be key this year due to the cost of living crisis. Shoppers are more likely to spend if they can spread purchases over an extended period.

Like much of marketing, holiday creep is also psychological. If you can get Santa in front of shoppers early, they’ll start thinking about what to buy earlier, also boosting sales.

Then there are more practical reasons. Retailers might be trying to flog old stock that’s been stored and gathering dust from the last Halloween or Easter. They might even have sold their summer inventory quicker than expected, and just need something to fill the space.

Why holidays give us the creeps

For those who feel comfortable listening to ‘Jingle Bells’ in June, it’s hard to see the problem with a festive window display. Whatever the reason, Christmas creep can also cause intense dislike among consumers; as unwanted as a snowball to the face.

For the same reason that an early birthday present feels like cheating, seeing plastic bats and cobwebs can make things feel less special when Halloween night rolls around.

Despite this, the technique seems to work for retail. One survey carried out in 2016 found that by October, around 40% of consumers have started making a mental list for Christmas. By November, more than 80% of consumers are actively buying gifts.

There can be an advantage to embracing the creep. Many stores release old Christmas stock on discount in early October so savvy shoppers can snag a steal.

Tesco has already revealed it will slash the prices of Quality Street and Cadbury boxes this month. Meanwhile, the Amazon Prime Day mega sale comes in October, swiftly followed by November’s Black Friday, providing a great opportunity to cross things off your shopping list.



It’s all about timing

Like much of retail, striking the right balance between holiday cheer and holiday creep comes down to timing. You need to be able to predict when the items in your inventory will be most in-demand. And getting this purchasing pattern wrong can be disastrous.

Ordering in seasonal stock early allows retailers to manage cash flow, and accumulate the right amount of stock ahead of busier months. However, it means betting on customer needs, which can be as unpredictable as the weather.

Marks & Spencer said last week that during a wet week this summer, “raincoat” was the most popular item on its site. The retailer was underprepared, having stocked up on shorts.

Outside of just seasonal trends, businesses must also consider product lead time before ordering stock (calculated as the date of delivery minus the date when the order was placed). If supplier delays are not factored in, merchandising plans can be ruined.

Having a detailed marketing plan, with your sales promotions mapped out, is the best way to manage seasonal stock. Holiday creep may irritate some shoppers. But when December 1 rolls around, retailers will be kicking themselves if they’ve left their Christmas lists too late.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

What do TV shows get horribly wrong about offices?

These seven TV tropes might make for an entertaining half-hour; but your favourite character would 100% have been fired.

Homer Simpson at the nuclear power plant. Logan Roy barking “f*** off” at colleagues. Watching television shows and films about business is often our first interaction with the workplace. And often, that depiction is entirely inaccurate.

Which industry you work in will affect how irksome you find these transgressions. Some are obvious (like The Apprentice candidates being given fourteen seconds to design a logo).

For those who have never experienced office culture, though, it can be hard to sort fact from fiction. Gen Zers working their first job might be forgiven for thinking important business meetings are hosted in their CEO’s living room, a la Don Draper from Mad Men.

Below, we’ve outlined seven common TV tropes about jobs that would never be allowed to happen outside the silver screen, and what the non-Hollywood version really looks like.

1. Bored at work? Invite your best friends over

From Friends to Fraiser to Parks and Recreation, sitcom characters have no respect for their mates’ careers. Throughout the working day, they will frequently barge in on their best friend and begin gabbing away on a swivel chair (while several emails go unanswered).

In reality, inviting random strangers to the office violates GDPR laws and would not win you any favours with management. It’s also just weird. Why aren’t they busy at their own jobs?

The same goes for the many, many scenes where a mysterious, breathless woman turns up at the desk and claims to be a long-lost relative of the main character. Unless they’re in a coworking space, the office receptionist would certainly get a stern talking to.

2. Never ask for help or you’re bad at your job

There’s no ‘I’ in team. But there is an ‘I’ in fiction, and most make-believe offices have a trend of the main cast being Jacks-of-all-trades, rather than seeking out the experts.

Legal drama, Suits is notorious for this. Outside help will almost always be called in at law firms (it’s simply impossible for one person to know all the answers) yet office renegade Harvey is depicted as the authority in everything, from business mergers to custody law.

Teamwork is crucial in workplaces. Project teams will usually have third-party consultants or agencies involved. If your cast list doesn’t stretch that far, however, it’s easier to have a stellar lead who somehow has web design experience to complement their law degree.



3. Don’t worry, you can skip the boring bits

Three seconds after the scene where a character storms angrily out of an important shareholder meeting, I wonder: how will they write that up in the minutes? In TV land, though, this isn’t an issue: paperwork doesn’t exist.

Newsflash graduates, admin is a huge part of any job, especially when starting out. Producers want to skip this bit and get straight to the glamour. Perhaps they’re missing out on the genuine excitement that an email typo can bring to a stale day at the office.

If EastEnders is short on drama, it could show Linda Carter accidentally ordering 100 crates of bottled beer from a supplier with unreliable delivery times, resulting in stockouts and a boycott of The Queen Vic. It’s not quite Steve killing Saskia with an ashtray, of course.

4. Had a good day at work? You should be promoted

Perhaps a character tells a funny joke and it makes the boss smile. Boom, promotion. Maybe they pitch an idea in a meeting and it raises the roof. Boom, pay rise.

Whatever the scenario, TV bosses are eager to throw out rewards and bonuses like they’re sweets — presumably leaving their sweating, crying HR team to update contracts, write new job descriptions, and compile reams of information about employee benefits overnight.

The effect is a generation of young people raised on TV who think their career will advance if they can just win over a certain manager. In reality, promotions can take months of performance reviews to complete. Still, it’s fun to dream.

5. Doing something without permission is proactive, not stupid

Managers get a lot of flack, especially on TV shows. They are constantly shown as a walking, talking roll of red tape, coming down on the prodigal intern character to make them do boring things like ‘tell us when you go on holiday’ or ‘ask permission first’.

Industry, a BBC show set in an investment firm, follows six young finance graduates as they navigate the cut-throat competitive world. Heroine Harper immediately carries out a risky six-figure trade for a high-flying client. It’s a suspenseful scene, and also unrealistic.

In reality, Harper would not have the level of seniority to make the trade, and for good reason; risk management is vital for transparent, ethical trading.

The depiction of managers as obstacles, rather than important mentors, has unfortunately seeped into real life. Bosses say their reports think they know better than them. Remember that managers are a vital pillar for junior employees, despite their devilish TV persona.

6. Why not hire all your friends?

Taking on your best friend as a client is not unheard of in real life. In most work dramas, though, a character will sign up their life-long pal as a customer with little thought. Conflict of interest? Never heard of it! Yet in real life, this can pose serious ethical challenges.

Take Emily in Paris, the TV show where Lily Collins plays a blinky American girl doll who works at a French marketing agency. In one episode, Emily manages to convince her boss to let her become account manager to new client and best friend Camille’s family business.

Many firms run ‘refer a friend’ schemes to encourage staff to put their mates forward for job vacancies. Still, Emily’s level of intimacy is unprofessional and could lead to special treatment. Best to maintain personal boundaries between (but who would watch that?).

7. Of course you can take a five hour lunch break!

Unless a TV show is set in the workplace, the writers will almost certainly act as though it doesn’t exist. After all, TV is fantasy land, and we don’t want to watch a show where people work a normal 9-5 (unless, for some reason, that show is The Office).

Watching sitcom characters, teens would be forgiven for thinking that taking a five-hour rest break from work is normal. Even with flexible work, it’s not. Given the amount of daytime coffees that the Friends cast drank, they had all managed to wrangle a 10 hour work week.

Thankfully, that dream of endless spare time is marginally more possible with the advent of the four-day week. Who wouldn’t use their day off to lounge in Central Perk coffee house? Just pretend every Friends episode takes place on a Friday and stop questioning.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Asda’s equal pay case is shocking, but not rare

Asda workers have protested against alleged unequal pay for its female staff, but it isn’t the only business at risk of pay gap claims.

Supermarket giant Asda is facing a £1.2 billion equal pay claim. More than 60,000 of Asda’s mostly female shop workers allege they were paid less than male warehouse workers.

The Asda tribunal has caught public attention, but cases over unequal pay are not as rare as workers might think.

New analysis of Ministry of Justice data from money.co.uk reveals that there were more than 13,500 equal-pay-related claims filed in England and Wales within the last year.

Asda workers rally together for equal pay

A group of Asda workers held demonstrations outside the Trades Union Congress (TUC) offices in Brighton and Manchester earlier this week, where the hearing will take place. More female workers are also planning to rally outside its Perth superstore next week.

It is alleged that Asda’s retail workforce, which is mainly female, receives up to £3.74 less than its warehouse workers, who are predominantly male.

The tribunal is expected to last three months and could see underpaid roles be able to claim six years’ worth of pay as compensation, according to law firm Leigh Day. It comes after fashion retailer Next was made to pay £30 million after it was ruled that the company failed to show that its pay gap between male and female staff was not gender discrimination.

An Asda spokeswoman said that while the company respects current and former employees to bring this case, it strongly denied the claims that its pay rates are influenced by gender.

“There are numerous different jobs within retail and within warehouses,” she added. “We continue to defend these claims because retail and distribution are two different industry sectors that have their own distinct skill sets and pay structures.”

This isn’t the first time Asda disappointed workers on pay this year. The company previously faced an IT glitch in which thousands of workers received incorrect pay, including missing two weeks’ worth of wages.

Statistics reveal that equal pay cases aren’t rare

Gender pay gaps are a persistent issue in the UK, both in large and smaller businesses, as the money.co.uk analysis reveals; equal pay disputes led to 13,594 claims being made in workplaces in the last year.

The average award for sex discrimination cases was also reported to be at £37,607, including unequal pay cases, according to money.co.uk’s HR Red Flags report.

The gender pay gap in the UK currently stands at 9.1%, according to PwC Research

Big businesses, such as easyJet, British Airways and Co-op have been named and shamed for failing the gender pay gap, but even startups and younger businesses are implicated. The gap in UK tech startups  is at 30% – more than double the national average. 

As this sector tends to be male-dominated, this significant gap reflects the broader structural issues in the industry. Factors such as fewer female leaders, a lack of mentorship opportunities for women and the motherhood penalty contribute to the disparity.


What SMEs should know about equal pay

Understanding equal pay is important for small businesses and SMEs. Paying employees equally is a legal requirement, and failing to do so can result in tribunal hearings, expensive legal fees and a damaged reputation. Companies with 250 or more employees must also report their gender pay gap data on a specific day every year (known as a “snapshot date”).

Additionally, while organisational culture and work-life balance play an important role in employee engagement, a fair salary can also be a powerful motivator. 39.4% of employees also ranked fair pay as the main reason for staying with an organisation, according to research by Nectar.

While Asda is facing a highly publicised tribunal, this case is merely the tip of the iceberg when it comes to the UK’s gender pay gap problem. SMEs should take the increasing number of tribunal cases as a critical reminder to address pay equity in their organisations.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Wackiest employee benefits from around the world

Free breast milk deliveries. Time off to go on dates. Adopted sheep. These are some of the bizarrest employee perks in today’s business world.

Employee benefits are all the rage in today’s business world. With companies able to access a global talent pool, competition for the best hires is fierce. Offering an extra incentive can be enough to swing a job seeker in favour of your organisation.

For most bosses, an attractive benefits package means a free coffee or a bowl of fruit in the morning. Other companies are thinking more creatively.

Below, we’ve listed the most unusual freebies, holidays, and animal add-ons from companies based across every continent. Prepare to be inspired — or very confused…

1. Office saunas

Saunas are currently trending across the UK and the concept has become particularly hot in offices.

With awareness of the negative health impact of stress on mental and physical health, companies are investing in this wellness movement to help employees relax and clear their head before the big pitch meeting.

The trend seems to have come from across the pond, with some US commenters even reporting that saunas have become the new meeting room for many startups in Silicon Valley.

Apparently, it’s also a movement for those who want to chat away from work but avoid the bars. Said one sauna owner in New York: “[Workers] want to be healthier, meet like-minded people, and often don’t want to be out late,” he said.

2. Barefoot offices

Beware those with podophobia (fear of feet). The latest office craze to come from Silicon Valley is the no-footwear trend, where employees shirk their shoes, socks, and basic decency to go foot commando at the desk.

The perk is designed to give workers that ‘at-home’ feeling, reportedly as a way to “improve focus, comfort and morale”. Not all are convinced, however. As Aaron Asadi, the CEO of the business support platform Enterprise Nation, told the Guardian: “We believe in shoes.”

With this in mind, the next perk that employees will soon be asking for? Free pedicures to prepare for footwear-free Fridays..



3. Cryogenic freezing

Numerai, an AI hedge fund in San Francisco, California, clearly has a lot of Star Wars fans in its C-Suite. Just like Han Solo, Numerai staff can be cryogenically frozen in the event of death and reawakened in the future. And they can then send the freezer bill to their boss.

Founder Richard Craib is apparently already a subscriber to cryonics provider Alcor, and he has chosen to list “whole-body preservation cryonics” as a benefit in job adverts.

The unconventional take on life insurance policies has made headlines. But it’s unclear if it will “attract interesting people” or just spook out software engineers.

4. Paid Tinder Leave

Source: LinkedIn/Whiteline Group

Dating is difficult when you work a full-time job. For those who don’t love the idea of an office romance, a marketing agency in Thailand has a unique solution: Paid Tinder Leave.

Until December, workers at Whiteline Group in Bangkok have been told that the company will pay for them to go on Tinder dates so they can find that special someone.

The logic is this: staff who are in relationships are happier, and they will feel more motivated at work, meaning their output will increase as a result.

Let’s hope they’re right. Or some poor HR manager is going to have to sit through hours of heartbroken employees sobbing that they never received a text back.

5. Sponsored sheep

tiktok.com/@jules.bau

Employers who cannot afford a pay rise will sometimes roll out a benefit to placate staff. Some will have more success than others, as one viral TikTok video warns.

Jules.bau, who is based in Berlin, earned over 390k views when she took to the social media app to vent about a baa-ad perk that her firm gave her instead of money: an adopted sheep.

Jules was employed at a small startup at the time. Unhappy with her pay, she asked for a raise. Instead, her boss said they would sponsor a sheep on behalf of ‘animal-lover’ Jules.

“She’s very cute, but she doesn’t pay my bills!” said Jules in the video, before revealing she left the company shortly after. “Know your worth, people”.

6. An extra month

Everyone knows there are 12 months in the year. Unless, that is, you work in France, where some lucky employees are paid for 13 months’ worth of work. So how does it work?

Thankfully, staff don’t have to put in an extra 140 hours of work to earn this extra pay boost. Known as le treizième mois, it was first introduced because of the French tax system.

French workers didn’t used to have taxes taken out of their paychecks. Instead, they got a big tax bill once a year, and the 13th month bonus was to help them cover it.

Since 2019, taxes are now taken directly from monthly salaries. But some sectors have kept the bonus, and it’s typically awarded at Christmas to help cover the cost of gifts and food.

7. Surfing hour

No, this isn’t an extra hour of the day where you can go internet shopping. Forget smoking, if you want an extra break at Patagonia, you’ll need to take up surfing.

The business’ employee handbook, entitled Let My People Go Surfing, outlines its flexible approach to work, telling staff to take some time off when they need it, even during the day.

One of Patagonia’s company values is “Not bound by convention”. That’s certainly the case for its surfing hour. “We can hardly continue to make the best outdoor clothing if we become primarily an “indoor” culture,” argues founder and owner Yvon Chouinard.

8. Onsite haircuts

Remote work has made it normal for employees to base themselves in strange locations — including the hairdressers. To get staff back into the office, Google has decided to turn the desk chair into a salon chair, by allowing them to schedule an onsite haircut free of charge.

These aren’t really at the desk (too many hairs, we suspect). Instead, your cut and blowdry can be done in a state-of-the-art mobile salon by a company called Onsite Haircuts.

Google HQ has long been known for its gimmicky office play areas, such as its famous slides. Now, it appears to be building a model village. As well as barbers, there’s also onsite doctors, dentists, and dry cleaners. It’s almost like you never have to leave work..

9. Baby milk deliveries

If you’re a new mother who’s worried about the Motherhood Penalty, don’t worry. Johnson & Johnson has you covered with its sinister breast milk shipping service for female staff.

“Traveling for business can be particularly challenging for moms who are breastfeeding,” reads the Johnson & Johnson website. “[We] instituted a unique delivery service that lets mothers who work at the company worldwide ship breast milk home for free.”

Depending on your standpoint, the policy is either progressive or manipulative. Some working mothers might appreciate knowing they can still feed their child while on the road.

But telling mums to leave newborns at home also appears to suggest that nothing — not even postpartum care — should stop them from going to that conference. Got Malpractice?

10. Pawternity Leave

Who else would offer a canine-themed benefit than BrewDog? The Scottish punk brewer unveiled its Pawternity Leave policy in 2017, and employers across the world have followed suit, allowing staff to take a week of paid leave when adopting a new puppy or rescue dog.

Pets are known to help humans feel less lonely. As Fiona Hunter, head of people at BrewDog, put it: “On the surface, it felt like quite a playful thing to do, but [the] reality is we could see it would make a tangible difference to the wellbeing of our team.”

Cynically speaking, though, Brewdog’s Pawternity Leave is only slightly less generous than its Parental Leave. Staff get just 12 weeks of full pay on maternity leave. Our guide to the firms with the best maternity leave has more on the leading employers for mums and dads.

11. Free diet pills

In most HR departments, telling your employees they are overweight would result in a swift disciplinary. That’s not the case at the Danish pharmaceutical company, Novo Nordisk.

Last November, Novo pledged to give Weight Watching employees access to free Wegovy, a weight loss pill that costs $4,400 a year. It’s a different approach to a GymPass membership. But staff are on-board, and demand for the pill is surging, according to Fortune.

Weight loss drugs are hotting up as an employee benefit. As trending, pricey weight-loss drugs such as Ozempic make their rounds through Hollywood after-parties, 18% of large employers in the US are now considering flogging them to employees, says one HR survey.

Want to go down the more traditional benefits route? Find out how to build the perfect bonus scheme for your employees.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Stitch-up or sew right? In defence of ASOS’ £3.95 return fee

Customers are complaining after the marketplace confirmed they would need to pay £3.95 to return items. Here’s why they’re wrong.

Fashion marketplace ASOS has announced it will begin charging some customers £3.95 to send back items, as part of a new returns policy.

The policy is similar to one enacted by fellow click-fashion brand, PrettyLittleThing (PLT) in June, who said it would deactivate accounts with “unusual high returns activity”.

Being able to place a mass order and then return unwanted items for free had been a key attraction for those buying clothes online. Affected shoppers have hit out at the charge. But ASOS has stood firm, arguing that “nothing’s changed” for most customers.

Getting rid of one its biggest USPs is a controversial decision for today’s fashion websites. Below, we explain why they’ve done it, and why it could make or break the struggling brand.

What is ASOS’ new return policy?

For many ASOS customers, the new £3.95 return charge will not apply. Thousands of ASOS shoppers received a notification over the weekend informing them that changes would be made to ASOS’ return policy, but it would not affect their account.

Some (around 0.5%) were told they had a “frequently high return rate”. These buyers will have £3.95 deducted from their refund if they keep under £40 worth of items (unless they are signed up to ASOS Premier, where they’ll need to keep at least £15 of their order).

The fee is higher than at PLT, which introduced a £1.99 return charge earlier this summer. However, PLT actually deactivated customer accounts it felt had violated their return policy.

Why are returns on the rise?

In consumers’ defence, the fit and look of clothes is hard to judge when purchased online. This is why online shoppers who have not seen an item pre-purchase have a legal right to return it and be offered a full refund if requested. But they are not entitled to a free return.

The practice of not charging for returns stems from the early days of internet shopping, when many buyers were still hesitant to spend money on something they hadn’t seen in-store. Fashion brands began offering free returns to gain trust, and it has ballooned from there.

Free returns have birthed a generation of serial refunders. A survey by ZigZag found that shoppers are most likely to return fast fashion items. Nearly half did so in the last six months.



Why are returns bad for business?

You’ll likely have seen videos of teenagers showing off their ‘ASOS hauls’, and holding up piles of the latest microtrends in their bedrooms. Known as bracketing, many of these consumers will buy the bundles to try on, only to return the clothes after they’ve been worn.

Bracketing is hugely expensive for businesses. Nearly one in five online orders will now end up being sent back, representing thousands of lost sales and a huge financial toll on SMEs.

The indirect consequences can also be costly. Sellers can waste hours working on returns. Without knowing how many items will be returned, they might struggle to know what to restock. Sometimes, the returned goods might be faulty or unsellable.

Brands are fighting back. Research from Which? has found that 12 out of the 20 biggest online fashion retailers do not offer free returns, including Boohoo, Shein, and now, ASOS.

Fashion conscious, or eco-conscious?

Another reason ASOS and PLT are clamping down on refunds is sustainability. Fast fashion is responsible for 10% of global emissions, and its track record is affecting brand reputation.

Part of the problem is that clothes are being discarded too quickly, as their low cost means customers see items as disposable. Analysis shows that, globally, a stack of clothing the height of Mt Everest is sent to landfill every seven minutes.

ASOS, for its part, says it doesn’t send products to landfill or destroy them unless legally required to. But dealing with returns is a headache for businesses. Firms can’t legally resell products in poor condition, yet they also don’t have the technology to sniff every armpit and check every collar for make-up stains. Often, it’s easier to simply chuck the item.

Shoppers are more eco-conscious than ever, particularly the young crowd that make up PLT and ASOS’ core audience. When a brand becomes associated with this ‘throwaway’ culture, high return rates become not just a financial concern, but a PR one.

Think before you click

Customers have expressed anger at the new £3.95 charge from ASOS, saying it is unfair. They are missing the point. Fashion has become associated with a culture of wastefulness, and the industry must lower its return rate if it is to clean up its act.

High return rates are also unsustainable for cash flow, particularly for SMEs. ASOS has been struggling with a sales slump that has slashed its profits. That it is targeting one of its biggest USPs, free returns, shows how much of a financial impact the practice can have.

The company must accept some responsibility. Inconsistent sizing and thin descriptions on some sites can make it difficult for customers to accurately judge their order. The problem is so prevalent that the AI-based fitting solution, TrueFit, today has 80 million users worldwide.

Still, the charge is a deterrent, not an outright ban. If ASOS can get its wardrobe in order, the next task is for customers to rethink their approach to returns. If we are to find an ethical, eco-conscious way to sell and buy clothes online, consumers must think before they click.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
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