28. trumpet: sales software to help customer relationships sing trumpet creates ‘digital sales rooms’ that centralise the buyer journey within one, collaborative workspace. About the Startups 100 Now in its 17th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants. See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2025 Startups 100 index. Founders: Nick Telson, Rory Sadler, and Andrew Webster Year founded: 2021Website: sendtrumpet.comSales teams today need to organise reams of information to keep clients up-to-date. They may have to send hundreds of emails, PDFs, or links to demo recordings, web pages, and calendars. Keeping track, not to mention presenting this professionally, is near impossible.trumpet’s founding team has come up with a novel solution to the issue. It is attempting to centralise the whole sales cycle into collaborative, digital sales rooms called ‘Pods’. Rather than a shared Dropbox, both parties can instead log into personalised microsites via the trumpet platform. Picture it: all of your calendar events, videos, use cases, business documents, contracts, product information, accessible through a single, editable link.Telson and Webster are no strangers to the Startups 100. Together, they set up the hospitality booking platform DesignMyNight, which featured in our 2014 Index, and successfully scaled it to an eight-figure exit in 2017. This time round, however, their tech expertise is complemented by specialist Rory Sadler, who was sales lead at behavioural analytics platform, Hotjar. Over a coffee in 2020, the trio came up with the idea for trumpet, and it instantly gained traction.Thanks to an early marketing push to educate their audience on Pods (remember folks, if you call yourself trumpet, you’re going to have toot that horn in every press image) trumpet’s roster of clients already includes Oyster, PayFit, Employment Hero, and CrossBeam. Last year, the platform also secured £4.9m in a seed funding round. There is no reason why digital sales rooms couldn’t also become customer meeting rooms, onboarding workshops, and even brainstorming sessions. trumpet’s tune could be played across not just the entire sales pipeline, but all B2B communications.They won’t blow their own, so we’ll do it for them; we’re certain trumpet will be one of the fastest growing UK startups in 2025. Now, play us out… The 2025 Startups 100 List in Full 1 Lottie 2 Robin AI 3 Yonder 4 HIVED 5 Gaia 6 Runna 7 Quantum Dice 8 Hoxton Farms 9 MAGIC AI 10 Eolas Medical 11 DRIFT Energy 12 Audiomob 13 Lindus Health 14 FYLD 15 Zero Gravity 16 Vikela 17 ToffeeX 18 Bio&Me 19 Strolll 20 Triple Technologies 21 UNDO Carbon 22 KOMI 23 Untap 24 Novai 25 Omni Pet 26 Sona 27 Fin Sustainable Logistics 28 trumpet 29 Swiipr Technologies 30 Cerbos 31 By Rotation 32 Open Climate Fix 33 Howbout 34 cheqd 35 Seep 36 Oort Energy 37 Walking on Earth 38 Flexa 39 HutanBio 40 Primer 41 Black Seed Ventures 42 Sharesy 43 Made With Intent 44 Userled 45 Zeti 46 Luna Daily 47 Deploy Tech 48 PulpaTronics 49 Metris Energy 50 VoltShare 51 NOQ Group 52 Hormona 53 Unify AI 54 The Seam 55 Siloton 56 SURREAL 57 Valarian Technologies 58 Papaya Technologies 59 PEEQUAL 60 PlantSea 61 Bloom Money 62 Tonic Health 63 Stored. 64 Cult Mia 65 Atlantic Money 66 facia.ai 67 RideTandem 68 Monk 69 STOCKED 70 IMPOSSIBREW 71 Mindgard 72 Grub Club Pets 73 Financielle 74 Outverse 75 Automated Architecture 76 Freja 77 Purple Transform 78 Lumi 79 Storekit 80 Unfabled 81 Asan Wellness 82 Mach42 83 seedata.io 84 Peachies 85 Nugget Savings 86 Enbiosis Biotechnology 87 Swoperz 88 growze 89 ekko 90 Tunic Pay 91 SKIN 92 Cashblack 93 TaskHer 94 XR Therapeutics 95 Alyve 96 UJJI AI 97 Volunteero 98 SuperFi 99 PharmAppy 100 Cogs AI See more Share this post facebook twitter linkedin Tags 2025