79. Storekit: spicing up local eateries with digital ordering

Storekit is helping hospitality businesses to revolutionise their digital customer offering.

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Founder: Christophe Delacroix, Ben Larcey, and Angus Jackson
Year founded: 2022
Website: storekit.com

Today’s consumers want convenience, and this is especially true when dining out. Inefficient digital platforms frustrate customers and deter them from returning – all while this struggling sector is in need of retaining business more than ever before.

Partly this stems from the pandemic which has curtailed customer interactions. At the time, Storekit cofounders, Delacroix, Larcey and Jackson wanted to help their local restaurants. As consumers, they saw that experiences were poor when directed to use an app in a restaurant. The idea for Storekit was born.

Storekit is designed to be the ordering platform for hospitality offering delivery, pickup, and pre-orders. It creates bespoke QR code menus, takeaway systems and pay-at-table capabilities for hospitality brands to streamline the customer experience.

Hospitality businesses can sign up for free or pay a weekly subscription fee for a more tailored service – the judges loved the transparency of fees on Storekit’s site.

“There were a bazillion of competitors in the UK, including three players who had raised over $100m, all focusing on digital experiences for restaurants,” says Delacroix. “We knew our B2B white label vision was the right one, but pretty much no one believed in Storekit. We had to grind it through by focusing on our vision, and we grew faster than any other player in the market.”

Thankfully, that true grit paid off. Storekit already works with huge names in hospitality like Bao, Patty&Bun and SushiDog, as well as thousands of others.

We knew our B2B white label vision was the right one, but pretty much no one believed in Storekit. We had to grind it through by focusing on our vision, and we grew faster than any other player in the market.

The startup is powered by angel investment and in the next five years, it wants to become the top ordering system within the UK market, used by thousands of venues around the world.

Storekit helps hospitality venues become more efficient and increase customer satisfaction – an essential tool that can help businesses thrive in a challenging market. Order up! We can see one steaming hot Storekit helping SMEs deliver to your door in 2025.

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Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
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