7 ways entrepreneurs are using AI in 2026

Business owners have only just started to scratch the surface of AI-powered assistance. Here's how entrepreneurs are using machine learning to their advantage in 2026.

New businesses in 2026 are facing an onslaught of challenges. From rising interest rates to the emergence of zero-click searches, there are a lot of potential obstacles if this is your first time starting a business.

While AI can seem like an ominous topic, the silver lining is that there are now an ever-growing number of tools and opportunities for small business owners to make their work lives easier using machine learning.

In fact, now over one in four (28%) small business owners in the UK have used AI tools to run their business. It’s looking more and more likely that AI will be a necessity for business owners, so we’ve compiled this list of examples to help you understand how artificial intelligence can help your business.

💡Key takeaways

  • Entrepreneurs can use AI to automate time-consuming tasks, provide sophisticated data analysis, and create professional-looking websites without design experience.
  • AI tools can be used to improve your customers’ journeys by personalising their experience and by providing 24/7 chatbots.
  • When using any AI platform for your business, you must be extremely careful with sensitive company or customer data and always ensure you comply with GDPR.
  • AI can also be applied to more niche areas, such as using data insights to help hospitality businesses reduce food waste.

1. Personalising the experience

One of the most effective ways business owners use AI is to curate a more personalised customer experience. AI can analyse your customer data (e.g., purchase history) and then recommend ideas for personalised gifts, rewards, or target them with time-sensitive promotions.

A personalised experience is one of the most effective strategies for customer retention. For example, personal style service Style DNA used AI through preference learning and image recognition software to suggest outfits to users based on their uploaded photos.

2. Making data analysis more sophisticated

As detailed in a blog from HubSpot, one of the key ways AI is changing the landscape for entrepreneurs is through highly sophisticated data analysis. By using tools like Domo, you can have your business data analysed and be given personalised predictions, such as a forecast of returning customers.

Complex data analysis was previously beyond the reach and capabilities of resource-strapped startups. Now, business owners can use platforms like ChatGPT to translate complex data into more digestible language and analyse datasets. They can also use a tool like Microsoft Power BI, which integrates with Excel, and visualise any form of data.

Tip: Be mindful of data

When using AI for your small business, always be aware of how your data is being used. Many AI platforms will use the data you input to train themselves. You should be especially strict about how you’re using your customers’ data and ensure you comply with all GDPR regulations.

3. Enhancing customer support

Good customer service has long been a building block of a successful enterprise. AI customer service chatbots have grown in usage over the past few years. For example, the hotel chain Marriott has been using AI chatbots to offer its guests support around frequently asked questions and guidance for checking in.

Marriott might be an international mega-chain, but micro-businesses can use platforms like Zapier or boost.ai to set up their own chatbots and give customers 24/7 support even with a skeleton staff.

Agentic AI is being used more frequently by entrepreneurs, and with a top CRM platform like Zendesk, you can streamline your workflow and have AI agents reduce your workload by independently solving customer issues.

4. Automating tasks

Entrepreneurs are often time-poor. A solution to this issue is automating with AI. For example, a cleaning company uses Zapier and ChatGPT to respond to Google reviews, drafting and posting automatically.

If you’re a small business owner who needs to win back some time in the day, you can use tools like Monday or Motion to schedule appointments and automate your workflow. You can also use AI-powered accounting software, like Sage’s AI assistant, to automate tasks like risk analysis and predictive cash flow management. 

Quick tip: Use AI to create mock data

On a more basic and accessible level, AI is adept at instantly generating test data for your financial planning. You could use a tool like Gemini to create synthetic business data, to help you avoid using sensitive information.

5. Building professional-looking websites

You no longer need to be a web designer to have a professional-looking website. You can use website builder AI-chatbots to create a business site in under an hour.

Once you have your site up and running, you can use AI to pull information from your ERP (Enterprise Resource Planning) system into your website to help with processes, such as out-of-stock alerts and inventory tracking. You can also automate price tracking for seasonal changes.

For online sellers, website builders like Wix or Shopify now offer a host of AI-powered tools to help boost online sales and enhance your marketing strategy. For example, Rachel Bambrough, owner of SUP4 and Cove Lifestyle Studios, used GoDaddy Airo to reach a new audience for her business.

6. Polishing content

AI can help refine and polish content. Half of SMEs are now turning to ChatGPT for business advice and using it as a sounding board.

AI can generate outlines and guideposts for you to work from. You can then flesh out the details and personal touches yourself. This also extends to ideas for social media posts, creating pitch ideas, writing job specs, or external emails to clients.

You can also create visual content with AI. To give an example, at this year’s Google I/O, Google claimed that they used their Imagen model for 48% of the visuals, while 80% of the videos were either Veo or Imagen models.

7. Preventing food waste

It might sound unusual, but Google has been using data from AI-driven insights to prevent food waste in its on-site cafes. As a result, they claim to have reduced food waste (per Google employee) by approximately 39% in 2024 when compared to 2019.

Of course the tech-monolith is about as far away from a scrappy startup as you can get, but the same basic lesson can be applied to a small business. Those working in hospitality can use AI tools to refine their menus and reduce their overall food waste, saving money and the planet –  a win-win, while keeping food out the bin.

In conclusion

Now you know how entrepreneurs are using artificial intelligence to their advantage in 2026, like the founder in Ireland who claimed that AI had helped her expand into 16 countries from her farm in Donegal.

But as our own Startups Daddy contributor Varun Bhanot has said, “AI can help you build quicker, but it will not help you build better unless you are asking the right questions. Why this problem? Why at this time? Why do you possess the talent to figure it out?” Essentially, make sure you’re not just using AI for AI’s sake.

Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Spooktacular Halloween dropshipping products to sell this October

Halloween is almost here, and we’ve got seven eerie-sistable dropshipping products to boost your sales this spooky season.

October is almost here, meaning the Autumn season is well and truly underway.

But among the longer nights, the chilly air, and fallen leaves, the new month also means the beginning of one of the most popular holidays of the year — Halloween.

With all the hype around spooky season, there are plenty of opportunities for dropshipping businesses to tap into the demand and boost their sales with some monstrously popular products.

We’ve brewed up the data and uncovered seven frightfully good products from top dropshipping suppliers that are guaranteed to be a treat this October.

1. Dog Halloween costumes

A classic Halloween tradition is to get dressed up and go door-to-door asking for candy. But who says our furry friends can’t join in on the fun? 

Cute or funny dog costumes are popular all year round, but for a day that revolves around dressing up, it’s the perfect opportunity for people to show off their pups’ costumes on social media.

Our research found that dog Halloween costumes are most sought on Amazon, with a search volume of 13,100 and a +123% increase in search interest (the number of searches and interactions related to the product).

Google and eBay yield similar results, with a search volume of 9,000 and 6,800, respectively. Search interest for these platforms was also close to Amazon, being at +125% and +124%.

2. Pumpkin seeds

Pumpkins are a staple of the Autumn season, whether you’re into Halloween or not. Instead of buying, it seems that shoppers are going DIY by growing their own pumpkins.

Once again, Amazon has become the top platform for the highest amount of searches for this product, with a 43,700 search volume and a 22%+ increase in search interest. Meanwhile, the search volume for Google was 33,100 and 22,700 for eBay. Both platforms also had a +22% search interest.

It’s important to note that pumpkin seeds are considered a food item in the UK, as they are a healthy snack and an ingredient. Therefore, you must comply with the Food Standards Agency (FSA) by ensuring the packaging has accurate ingredient labelling, allergen information, and best-before dates before selling them.


 3. “Haunted” dolls

A few famous names might come to mind when you hear this, such as Annabelle, Robert the Doll, and Chuckie.

Obviously, we don’t advise on selling actual haunted dolls (hence the quotation marks), but decorative ones can be an effective addition to spooking up someone’s home for Halloween, without attracting any unwanted spirits. 

And it seems many shoppers have the same idea, as the search volume for “haunted dolls” on Amazon is 4,800, with a +26% search interest. Similarly, Google reports a search volume of 3,600 and a +24% search interest, while eBay’s results are 2,500 and +25%.

4. Giant/life-sized skeletons

Many people have skeletons in their closets on Halloween. Well, not literally, but life-sized fake skeletons are close enough. 

After all, fake skeletons are a classic Halloween decoration and have been a staple of spooky season for decades.

Their popularity isn’t wearing off either. According to our research, the search volume for giant skeletons on Amazon is 2,100 and is trending by +3,471%. Google and eBay both reported a 1,100 search volume and a surge in search interest of +4,233%. 

5. Murder mystery board games

Murder mystery games are a classic all year round, but there’s no better time than Halloween for a classic game of whodunnit.

A murder mystery board game, such as classics like Cluedo and Mysterium, is a great way to gather people for an evening of suspense and laughter, getting into the Halloween spirit.

And it seems this is exactly what shoppers are looking for. Our research found that the demand for murder mystery board games has seen a surge in search volume on Amazon of 35,800, plus a +22% trend. This is followed by Google at 27,100 and eBay at 18,600 — both of which also reported a +22% increase in search interest. 

6. Pumpkin seed oil

Jumping on the pumpkin hype once again, pumpkin seed oil is making the rounds right now.

Cold-pressed from roasted pumpkin seeds, this rich, dark green oil is known for its nutty flavour and is often used in salad dressings, soups, and even skincare thanks to its high levels of antioxidants and essential fatty acids.

Startups’ research found that pumpkin seed oil is trending by +234% on Google, Amazon, and eBay. In terms of search volume, Amazon had the highest at 19,600, followed by Google at 14,800, and eBay at 10,200. 

Pumpkin seed oil is also classified as food in the UK, so it’s important to comply with the FSA by ensuring proper labelling, providing allergen information, listing nutritional details, and meeting all food safety requirements.

7. Wax candy

Most people look forward to indulging in candy and other sweet treats in the Halloween season. And right now, wax candy is the ultimate spooky snack people are looking for. 

Wax candy (sometimes called wax bottles) is a type of sweet made of soft, food-grade paraffin wax moulded into fun shapes and filled with brightly coloured, sweet liquid. The wax part isn’t digestible, and the typical way to eat the candy is to bite off the top, squeeze out the juice, and chew on the wax as you would with bubble gum.

It tastes as good as it sounds for many, as our research reveals a 23,900 search volume on Amazon, with an upward trend of +321%. Similarly, Google’s search volume is 18,100 with a +317% search interest, while eBay has a 12,400 search volume and +315% search interest.

As with pumpkin seeds and pumpkin seed oil, any wax candy products you sell must be compliant with the FSA and include information on allergens, ingredients, and expiration dates. 

Want strong sales all year? Check out our guide to the top dropshipping products that’ll make your profits skyrocket. 

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Voice notes in sales pitches? Only on LinkedIn

Are LinkedIn voice notes good for marketing or too personal? These are the benefits and risks of using voice pitches for B2B outreach.

Business owners know that they face a tightrope when it comes to marketing – too little and they’ll slide from customers’ considerations, but too much, and they risk alienating the very people they want to reach. 

LinkedIn has proved a valuable marketing tool for businesses; with 310 million active monthly users and its network expansion possibilities. However, a small backlash on the platform over voice pitches is opening the debate as to what is good practice.

In particular, when can businesses use voice note pitches, if at all.

Voice Pitch etiquette

With increasing evidence that LinkedIn is replacing emails for marketing for many businesses (especially B2B), questions are now arising as to exactly how marketers should use the platform’s tools. 

Voice notes are proving a contentious way of marketing directly, with one LinkedIn user describing them as “presumptuous,” but also argued that they are non-searchable, so of limited value. 

They also stated that voice notes are “out of context” on LinkedIn, which suggests that they are more acceptable on other platforms. Their usage on platforms like WhatsApp is pretty widespread.

An article published in July suggests that WhatsApp voice notes are used by 62% of daily users. Popularity does seem to be determined by age, with Gen Z and Millennials leading the way; though Time magazine hailed them as “small acts of love” in an essay in February. 

Too forward, too intimate?

Herein might lie the issue. The balance between standing out on LinkedIn and being over familiar – and perhaps therefore unprofessional – is made tougher by the nature of voice notes. 

They seem to be equated with friendships or colleagues, and therefore not suitable for what is essentially reaching out to a stranger. 

Consensus seems to be that sending a voice message should not be your first interaction with a potential client. 

There are a number of key reasons, including the fact that a voice message doesn’t allow a LinkedIn user to preview the content. This might get their security hackles rising as it screams scam or spam. 

It is also inconvenient. It is far quicker to quickly read a message than having to find your headphones, hit listen and take notes of what was said. Ease is absolutely key when it comes to building relationships with potential clients. 


Benefits of the written word

There are also huge advantages to writing a message instead of sending a voice note. The first of which is editing. 

Writing a note gives you a chance to really hone what you want to say, keep it targeted and make sure that all of the information you want to include is there. Unless you are a champion orator, voice notes tend to be more fluid, full of pauses and can also be harder to understand.

Written messages also leave a visible trail. If a potential client does reply, the conversation is there in LinkedIn for you to see what has been said to date. Having to listen back to voice notes doesn’t allow this. 

However, once a rapport has been built, voice notes can absolutely play a role as there is power in hearing a human voice, but also efficiency when it comes to conveying ideas.

At this point, when you are no longer a complete stranger, voice notes could be what keeps a customer engaged. Use them too soon, though, and expert opinion suggests you could send people running or see them not engaging at all. 

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

How to design a menu for your business

Your menu is the first impression of your business. We share six easy steps to create a menu that looks good, sells well, and keeps customers coming back.

A menu is a fundamental part of running a restaurant business, and it’s not just about listing your items. 

Your menu is your ultimate marketing tool, as it showcases what makes your establishment special, guides customers toward the dishes you really want to sell, and makes the whole dining experience smoother.

However, knowing what makes a good menu can be challenging at first, as you learn to balance customer appeal, pricing, and profitability.

That’s why we’re going to guide you through the key steps of designing a menu, from understanding your customers and pricing your items, to writing descriptions and choosing a design that truly catches the eye.

💡Key takeaways

  • Design your menu with your customers in mind, including pricing, style, and dish choices.
  • You can organise your menu by grouping items into categories (e.g. starters, mains, desserts), and with separate menus for specials or set meals.
  • To price your dishes correctly, factor in food costs, overheads, popularity, and demand.
  • A well-designed menu should have engaging descriptions and visually appealing elements, including high-quality images, readable fonts, and consistent colours.
  • You should offer both paper and digital menus to cater to all customers, ensuring inclusivity and a better customer experience.
  • Your menu must include allergen information, VAT and service charges, and calorie information if you have 250 or more employees.

How to design a menu in six steps

Your menu is one of the first impressions your customers will have of your business, so it’s important to get it right. 

A good menu should clearly list its offerings, appeal to customers with expressive descriptions and designs, and be a true reflection of your restaurant, coffee shop, pub, or cafe.

To help you get started, we’ve listed six key steps you can follow to design a menu that attracts diners, boosts sales, and maintains good customer retention.

1. Consider your target audience

Your menu should be designed with your target market in mind. Think about who’s walking through your doors — be it families, students, office workers, or fine-dining guests — and make sure the style, pricing, and food choices match their expectations.

One way to do this is to base your design on the type of cuisine you’re offering. An Italian restaurant, for example, might highlight pasta and pizza options, while a trendy cafe could focus on vegan dishes and speciality coffee.

Additionally, consider pricing. For example, if you’re targeting budget-conscious diners, it’s best to keep prices low. On the other hand, if you’re aiming to offer high-end meals for wealthier consumers, you can price dishes higher to reflect premium ingredients and presentation.

In short, it’s all about carrying out some basic market research to understand who your customers are, what they’re willing to pay, and how your menu can meet their expectations.

Paper or digital?

Following the COVID-19 pandemic, more restaurant businesses have opted for digital-only menus and QR codes, with 72% of establishments planning to invest in QR menus, orders, and payment systems by 2025.

But while going fully digital can have its benefits, like being cost-effective and sustainable, it isn’t fully accessible to all customers. For example, older customers or those without smartphone devices will have trouble ordering.

For this reason, you should offer both printed and digital menus. That way, you can get the efficiency of QR codes, while still ensuring inclusivity and a better customer experience for everyone.

2. Organise your menu items

Next, you’ll need to think about where to place your items. 

This can be a little tricky, but a good practice is to write down every food and drink item you offer and separate them into categories (e.g., starters, mains, desserts, vegetarian/vegan options, etc.). You can do this on paper or digitally, using an Excel spreadsheet or a simple Word document.

However, keep in mind that you don’t have to include every single item on your menu. For example, set menus, lunch deals, or seasonal specials can be given their own dedicated menu. Having separate menus helps prevent your main menu from getting cluttered (and overwhelming customers), and lets you showcase special dishes or limited-time offers that might be extra profitable.

3. Price your items

It’s essential to keep your target audience in mind when pricing your items. You’ll need to be careful not to overcharge or undercharge your customers.

Finding that balance can be tricky. Here are a few useful practices to help you price your items adequately:

  • Know your food costs: Add up the cost of every ingredient in a dish, including small things like garnishes or sauces. This will give you an idea of how much it costs to make the dishes and how you should price them to make up the cost.
  • Factor in overheads: To keep your business profitable, ensure your prices account for expenses like rent, staff wages, utilities, and point of sale (POS) systems
  • Use a simple formula: A common approach is Cost ÷ Desired Food Cost% = Menu Price. For example, if a pasta dish costs £4 to make and you want the food cost to be 30%, then your formula would be: £4 ÷ +0.3 = around £13.
  • Consider popularity and demand: High-demand or signature dishes can be priced slightly higher, while less popular dishes might need to be cheaper.

4. Draft your menu descriptions

This is where good copywriting skills will come into play, as the words you choose can make a big difference in what customers order. 

Below are some practical tips to help you write descriptions that are clear, enticing, and true to your brand:

  • Be descriptive: Use appealing and sensory language. For example, words like “crispy”, “melt-in-your-mouth”, “zesty”, and “rich” can help customers imagine the taste and texture.
  • Keep it short and simple: Try to keep your descriptions to just one or two lines per dish. Too much information can overwhelm diners and make your menu look cluttered. 
  • Highlight key ingredients and selling points: Mention fresh, high-quality, or unique ingredients. For example, instead of “chicken pasta”, try “Grilled chicken with sun-dried tomatoes and creamy basil sauce.”
  • Be honest: Don’t exaggerate or make claims that aren’t true. Customers notice when a dish doesn’t live up to its description, and this will harm your reputation.

5. Start designing your visual menu

Now, it’s time to get creative by designing the visual elements of your menu.

The good news is you don’t have to spend a fortune on software like Adobe Photoshop to create an attractive menu. Free tools like Canva and Fotor can be just as effective, letting you design your menu with easy drag-and-drop features, ready-made templates, and even built-in photos and icons.

But whichever way you decide to design your menu, here are a few practices to use and common pitfalls to avoid:

  • Use good-quality images: Only include images that are of high quality and look good on both digital and paper menus. Blurry or pixelated photos can put customers off.
  • Use easy-to-read font: Don’t opt for tiny or overly fancy fonts for the sake of aesthetics. Keep the font clear and legible, and use no more than two fonts.
  • Proofread the copy: It’s easy to make spelling and grammatical mistakes, so proofread your menu’s copy thoroughly before putting it out. Misspelt words or poor use of grammar can come across as unprofessional.
  • Make good use of white space: Don’t clutter your menu with too many images or text. White space makes your menu easier to read, giving it a cleaner and more professional look.
  • Keep colours consistent with your brand: Colour is an important part of your brand, so make sure you stick with your chosen colour palette for consistency. Avoid using too many clashing colours.
  • Consider layout and flow: Place the most profitable or popular item where eyes naturally land (e.g., at the top right of a page or in a highlighted box), and group sections logically (e.g., starters, mains, desserts, drinks, specials).
When should I update my menu?

Your menu isn’t set in stone and should evolve with your restaurant, customer needs, and even the seasons. Here’s what you should do:

  • Check your main dishes every 6-12 months to see what’s popular and what isn’t selling so well.
  • Swap dishes based on seasonal ingredients to keep your offerings fresh. Specials and limited-time offers are great for adding variety without overhauling the main menu.
  • Update the look and layout of your menu every 1-2 years, or sooner if you decide to rebrand your business.
  • Use customer feedback to tweak descriptions, remove unpopular items, or introduce new dishes.

6. Market your new menu

Now that your menu is drafted and ready to go, it’s time to market it towards customers. 

This is where you’ll need to use strong digital marketing practices to ensure it gets noticed and drives sales.

Leveraging social media

Use your social media platforms — such as TikTok, Instagram, or Facebook — to announce your menu or share photos of new dishes, weekly specials, or seasonal menus. You could also encourage customers to share their meals online with a branded hashtag.

Using email and loyalty programmes

Promote your menu through email marketing, such as sending updates about new menu items, special offers, or limited-time dishes. You could also reward repeat customers with early access to specials or discounts to help boost customer loyalty.

Adding it to your website

Having your menu on your business website makes it easier for diners to see your offerings before visiting. You should also include downloadable PDFs or an interactive menu, allowing customers to easily browse on any device and see what you have to offer before visiting the establishment.

What information must be included on a menu?

Under the UK’s rules and regulations for food businesses, there is certain information that you are legally required to include in your menu.

By law, your menu must include allergen information. You must clearly indicate if any of the 14 major allergens are in your dishes, such as peanuts, milk, gluten, or eggs. 

You can include allergen information directly on the menu or provide a clear reference to where customers can find the information, such as a separate allergen guide. Also, make sure that the waiting staff ask customers about allergies before taking any orders.

Additionally, your menu must display accurate pricing, including value-added tax (VAT) or service charges, so that customers know exactly what they’re going to pay.

If you’re a larger establishment (250+ employees), you’re also required to show calorie information on items sold for immediate consumption.

Why are menus important for your business?

Menus are important for hospitality businesses because they act as a communication tool for informing customers about your main dishes and pricing. It’s also a key part of your branding, customer experience, and profitability.

All in all, it’s about having a good understanding of your target audience, so that your offerings resonate with them.

Good menu organisation, careful pricing, effective use of item descriptions and an appealing visual design can help you create a menu that truly draws attention and gets the sales you deserve.

With a little planning and creativity, your menu can become one of your best tools in attracting customers, showing off your best dishes, and keeping people coming back for more. 

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

You have two weeks to change your Companies House login

Changes are afoot as the Government consolidates how it interacts with businesses.

The deadline is fast approaching for businesses using a Companies House WebFiling log in to switch over to the GOV.UK One platform.

From 13th October, owners of limited companies will need to use the GOV.UK platform to get access to services that they use the WebFiling platform for. 

These include filing annual accounts; registering a company; making changes to the company’s directors or secretary roles, and authorising who can file for the company online. It is a quick change for companies, but it is also one to be done with some urgency. 

How do companies change their login?

Business owners need to sign into their WebFiling account and make sure that their email address is up to date. If necessary, they can select the ‘Change account details’ option to change this. 

If your business already has a Companies House account for ‘Find and update company information’, this is the email address you’ll need for the changeover, so make sure this email matches up with the WebFiling platform. 

Businesses must create a GOV.UK login if they don’t have one already, and the guidance is to do this ideally before 13th October. This, again, must use the same email address as your WebFiling account. 

The guidance also suggests that this is a great time to check “the list of companies you are authorised to file for in your WebFiling account”, via the ‘Your companies’ tab’ and remove any companies you no longer file for.

Connecting accounts

Once businesses have the basic admin done, they can then connect their WebFiling account to GOV.UK One Login. From 13th October, visitors will be automatically redirected in order to be able to do this. 

Before then, when you create a GOV.UK One Login, you’ll be able to sign in and connect your account. You don’t need to verify your identity to do this, but the guidance adds: “You may need to enter each company’s authentication code to confirm that you are still authorised to file for the company.”

There is the caveat that if you share a WebFiling account with others, each individual will have to create their own GOV.UK One Login using a different email address. They will also no longer be able to access the information in the accounts.


ID verification changes coming in too

There are also other changes afoot in how Companies House interacts with businesses. 

From 18th November, identity verification will become a legal requirement for new and existing company directors and people with significant control (PSCs). 

Business owners can use the ‘Verify your identity for Companies House’ service or use through an Authorised Corporate Service Provider to comply now. Failure to comply could see filings being rejected, so businesses are being encouraged to act now. 

The move is part of a bid to tackle fraudulent business registrations and improve corporate transparency. The ECCTA reforms have also given Companies House given power to reject suspicious filings, query company names, remove inaccurate information from the register, and reject disqualified company directors. It can also now levy financial penalties for non-compliance.

With the deadlines looming for both the log-in and ID changes, businesses need to get a handle on what they need to do so that they can keep operational during the shake-up. 

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Startups must prepare for NDA law changes due next week

A change to laws impacting confidentiality clauses is coming in and businesses with patented or trademarked technology need to know how to negotiate it.

From 1st October, new laws will come into effect that alter the power of non-disclosure agreements or NDAs.

The law is an update of the Victims and Prisoners Act 2024; and is relevant to anyone who “…has suffered harm as a direct result of being subjected to conduct which constitutes a criminal offence in England and Wales.” 

The changes are centred upon crime, and in particular, make it explicit that the victim of a crime (or someone who believes that they are a victim of a crime) does not have to be bound by an NDA when it comes to reporting.

Businesses need to pay heed, though, too, as this also has ramifications for those who regularly use NDAs to protect their IP

What are the changes?

The law now clarifies the list of “permitted disclosures”. These are disclosures that can be made to a specific list of people by the victim of a crime. The Ministry of Justice adds: “There does not have to be a formal investigation or a conviction for someone to be a victim of crime or to reasonably believe they are a victim of crime.”

The list includes the Police or “other bodies which investigate or prosecute crime”; qualified lawyers and a victim’s close family. For businesses, it is essential to note that this list also includes regulated professionals and regulators. 

How do they affect businesses?

The changes mean that if someone within a business believes themselves to be a victim of a crime, they can report their concerns, whether or not they have signed an NDA. 

For businesses, it is important to note that the list of organisations that can be approached includes:

  • The Health and Safety Executive
  • Competition and Markets Authority
  • Environment Agency
  • Gambling Commission
  • Financial Conduct Authority
  • Information Commissioner’s Office
  • Serious Fraud Office

Businesses can continue to use NDAs – and for many businesses, these are key to protecting their innovations – but they just need to be aware that there is now a limit to their level of protection.


How can businesses prepare for the changes?

Firstly, businesses should make sure that they understand the changes; and then look at their NDAs to ensure that they reflect the new rules. 

This isn’t a blanket ban, so action doesn’t need to be onerous; but businesses can use the Government resources accessible through their Companies House WebFiling account to review and update any templates they use as NDAs for employees and collaborating ventures. Accurate wording to reflect the changes is important here so that all parties understand their rights. 

For those businesses that haven’t, this is also a chance to make sure that trademarks and patents are up to date. It might also be the time to check that all of the relevant information is connected to your GOV.UK One Login ahead of the switch to this platform from the Companies House WebFiling platform on 13th October.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Firms are monitoring staff with ‘bossware’- is it legal?

Research shows nearly a third of UK bosses are watching over staff activity.

Many employees suspect their bosses are watching them, and in many cases, they’re right. In the UK, nearly a third of employers use software to track staff behaviour or performance, the Guardian reports.

This rise in so-called “bossware” is often justified as a way to prevent employee theft, boost productivity in remote environments, or keep an eye on customer experience.

But while employers may see these as legitimate business concerns, constant surveillance isn’t without its risks. Snooping on your team can not only damage trust but also leave your business on the wrong side of GDPR compliance.

Why more firms are using bossware

Nearly a third of UK employers now use “bossware” to monitor staff, most commonly by tracking emails and web browsing. One in seven has gone further, recording employees’ screen activity.

The findings, based on a UK-wide survey of hundreds of managers by the Chartered Management Institute (CMI) and reported by The Guardian, suggest a sharp rise in digital surveillance across the workplace.

Several factors are driving the rise in workplace surveillance. For some employers, theft might be a problem, whether it’s unexplained stock shortages or missing cash. For others, the shift to remote working has made them more inclined to monitor staff from afar.

Not all motivations are based on suspicion, though. Some managers use monitoring to simply keep an eye on customer service quality, ensure regulatory compliance, or uphold health and safety standards.

The form that “bossware” takes will, of course, depend on your industry. A café manager might rely on CCTV, while an office employer is more likely to track computer use or monitor attendance by scanning passes.

Does bossware comply with GDPR?

Since monitoring staff activity involves processing personal data, GDPR rules will apply in full. Employers could argue a lawful basis under “legitimate interests,” but this only stands if the monitoring is proportionate and staff are properly informed.

In response to the findings, the Information Commissioner’s Office (ICO), speaking to the Guardian, said bosses “must make their employees aware of the nature, extent and reasons for monitoring,” warning that excessive surveillance “can undermine people’s privacy, especially if they are working from home.” The regulator added that it will “take action if necessary.”

So while employers may feel they have a valid reason to use bossware, crossing the line carries serious risks. Breaches of GDPR can cause fines, reputational damage, and even employee claims if workers feel their rights have been violated.


Bosses beware

Even if you follow the rules, using bossware has additional company culture risks. Over-monitoring your team is a surefire way to hurt morale, erode trust, and drive up staff turnover

It can also lead to jumping to false conclusions. For example, fewer keystrokes or less mouse activity doesn’t always mean someone isn’t working hard. 

The safest approach is to set out a clear, written policy, explain to employees what is being monitored and why, and limit tracking to what’s strictly necessary.

Ultimately, bossware is a double-edged sword. On one hand, it may stamp out concerns around theft, productivity, and compliance. But the potential fallout, from legal penalties to disengaged staff, means employers should tread carefully.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

What is ‘phoenixing’ and why is it costing HMRC millions?

Companies liquidating and reemerging under new names to avoid taxes have cost HMRC £836 million.

A growing practice, known as ‘phoenixing’, is costing HMRC millions in lost tax revenue, the Financial Times reports.

The term refers to the tactic of repeatedly liquidating a limited company and then re-registering under a new name, sometimes deliberately, to dodge tax bills and other debts. One visible example might be the constant churn of sweet shops on Oxford Street.

The impact of this phenomenon on HMRC is significant. In the 2022–23 tax year alone, phoenixing companies accounted for an estimated £836 million in lost revenue—the most recent year with available data.

What is phoenixing?

Phoenixing is a phenomenon where company directors liquidate a failing business and immediately set up a new one under a different name. Essentially, they’re offering the same goods or services and following the same business model, just with a fresh identity.

Many phoenixing companies do this deliberately to avoid paying taxes or other debts, which often go unpaid because the old company’s assets have been dissolved. Unsurprisingly, HMRC ends up feeling the impact.

When done intentionally, phoenixing is illegal and considered tax evasion. Directors caught in the act can face disqualification, prosecution, and reputational damage, consequences that will take more than a name change to fix.

Which companies are phoenixing?

Phoenixing can happen in any sector, but a typical real-world example is several of the US-themed sweet shops you might see walking down Oxford Street. 

It’s also common in construction and retail businesses. These industries often have high turnover, tight margins, and a business model that can be easily re-established, making them more prone to phoenixing.

It’s important to note, however, that not every business that rises from the ashes counts as phoenixing. Genuine closures and restarts happen all the time, for example, when entrepreneurs pivot, restructure, or launch new ventures. 

Serial entrepreneurs are free to legally start new businesses, but they must make sure not to appear as though they are “dumping” debts by leaving liabilities behind in the old company.


Insolvency vs liquidation – what’s allowed?

It’s easy to mix up insolvency and liquidation, but they are two separate things. 

Insolvency happens when a company can’t pay its debts when they are due, while liquidation is the formal process of closing a company and distributing its remaining assets. 

In both cases, directors have legal duties to act responsibly, prioritise creditors, and avoid taking shortcuts that could break the law.

Legally, directors are within their rights to start a new business after filing for insolvency. However, there are rules: you can’t reuse the same or a very similar company name within five years without permission from the court.

For SMEs, the safest approach is to seek professional advice, maintain transparent records, and steer clear of taking shortcuts. Following the rules protects both your business and reputation, plus it keeps you on the right side of HMRC and the law.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

eBay, Vinted, Depop, Etsy join forces to demand tax change for sellers

Online marketplaces encourage the government to triple the Trading Allowance.

If your side hustle is reselling old clothes, you’ll want to pay attention to the upcoming Autumn Budget. 

eBay, along with a coalition of marketplaces including Vinted, Etsy, and Depop, and business groups such as the Federation of Small Businesses, techUK, and Enterprise Nation, are campaigning for the Trading Allowance to be increased from £1,000 to £3,000.

The Trading Allowance gives individuals tax relief on income generated through small sales or freelance work. However, it has remained fixed at £1,000 since 2017, rather than rising in line with inflation. Therefore, sellers and marketplaces are keenly awaiting a review of the allowance in the Autumn Budget on 26th November.

What is the UK Trading Allowance?

The current UK Trading Allowance is set at £1,000, meaning self-employed workers can deduct that amount from taxable income. In theory, this means that you aren’t taxed on smaller earnings from side hustle income streams, like selling clothes online. 

But since the allowance has remained at £1,000 since its introduction in 2017, rising costs and inflation have diminished its value significantly. 

Like many, lower earners and self-employed workers have been struggling to stay afloat amid cost of living pressures. So much so that there was a petition to raise the Personal Allowance from £12,570 to £20,000 — but that’s a different threshold to the Trading Allowance. 

The current campaign to raise the Trading Allowance was initiated by eBay. Backed by other marketplaces and business groups, eBay is pushing the government to triple the allowance from £1,000 to £3,000.

This would give sellers on platforms like eBay, Depop, Etsy and Vinted profits that feel more in proportion to their earnings, rather than squeezed by outdated thresholds. But at £3,000, the allowance isn’t a big bonus; it’s just a fairer reflection of today’s economy, catching up with years of inflation and rising costs.

How likely is an increase in the Trading Allowance?

Businesses across the UK are anxiously awaiting November’s Autumn Budget, with tax rises widely expected.

For SMEs, possible measures on the table include investment in infrastructure, funding for digital transformation, energy cost relief, and long-overdue reform of business rates. Other anticipated announcements might involve an increase in the National Minimum Wage, new protections under the Employment Rights Bill, and a rise in Capital Gains Tax.

But for side hustlers on eBay, Vinted, Depop and Etsy, the outlook is less rosy. With income tax thresholds frozen for years, the Trading Allowance is unlikely to be touched this year, despite calls to raise it in line with inflation.


Side hustle getting harder

More young people are starting side hustles, drawn by the flexibility, creativity, and extra income they can generate. And for many, these small-scale projects can turn into running a fully-fledged business, such as an online clothes shop or selling handmade crafts.

That said, new guidance from HMRC dubbed the Side Hustle “Tax” at the start of 2024 has made it harder for side hustlers to keep hold of their earnings. HMRC indicated that those who make fewer than 30 sales a year, or who earn less than €2,000 (around £1,700) per year from sales, do not have to file a tax return — but others would need to.

With this in mind, eBay’s campaign argues that raising the Trading Allowance to £3,000 would not be a luxury; it would signal that the government values small-scale work and is serious about fostering an entrepreneurial culture in the UK.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

How to make money with TikTok Live Selling

TikTok Live lets you showcase your products and connect with customers in real-time. We offer some tips to help you livestream with confidence.

Working similarly to a TV shopping channel, TikTok Live blends the worlds of shopping and entertainment by giving small businesses a direct line to their audience.

With the feature, customers can discover new products, interact with sellers, and make purchases through TikTok Shop, all without leaving the app. This unmatched convenience is helping to fuel the social commerce boom in the UK and offering huge opportunities to sellers who know how to use the live video tool well. 

If you’re interested in converting scrolls to sales, this guide covers everything you need to know about selling products on TikTok Live. We outline how to use the feature in simple steps, explore some best practices, and even identify common mistakes that are best left on the cutting room floor. 

💡Key takeaways

  • TikTok Live is free to use, making it much more affordable than traditional marketing methods.
  • You need to be at least 18 years old and have 1,000 followers to use the feature.
  • The social commerce market is currently booming in the UK, making it a great time to embrace platforms like TikTok Live.
  • Before you set up a TikTok Live, you’ll need to create a TikTok Shop account and optimise your profile.
  • For best results, you should schedule regular sessions, shout out viewers by name, and invest in a professional set-up.

What is TikTok Live Selling?

TikTok Live selling is a rapidly growing social commerce strategy which gives creators with over 1,000 followers a platform to promote and sell products via live video streams. Unlike traditional TikTok videos, it’s an interactive, real-time shopping experience; viewers can ask questions, tap on product pins, and buy products directly from the seller without leaving the stream. 

TikTok Live sessions blend entertainment with the convenience of online shopping, making it particularly appealing to younger demographics. Think of it as Gen Z’s answer to the home shopping channel, where viewers can see their favourite creators demonstrate products authentically.

One of TikTok Live’s best features is its seamless integration with TikTok Shop — TikTok’s in-house ecommerce platform. Sellers can link their TikTok Shop products to the stream, transforming their Live into a digital storefront and creating a seamless shopping experience for viewers. 

By offering unmatched convenience and harnessing the power of influencer marketing, social commerce strategies like TikTok Live are witnessing a major boom in the UK. Over half of UK consumers have already made a purchase directly through a social or entertainment platform, and the market is projected to reach £16 billion by 2028, making now the optimal time for sellers and brands to cash in on the trend. 

Why TikTok Live works for small businesses

Unlike huge companies, small businesses excel when it comes to connecting to customers on a personal level, which is why TikTok Live can be such a powerful marketing tool for smaller sellers. The platform lets viewers peek behind the curtains of brands, whether it be by showcasing employees or the studio. This human element helps foster trust and loyalty and makes it easier for businesses to build a community around their brand.

TikTok Live is completely free to use, too. This makes for an unbeatable return on investment (ROI), especially in comparison with costly marketing methods like digital or print ad campaigns.

Its low barrier to entry doesn’t compromise exposure either. Successful live streams can attract an average of 50 to 500 concurrent viewers, with spikes during peak engagement. Due to TikTok’s slick sales journey, discoverability can translate to immediate sales, giving small businesses a powerful and cost-effective way to grow their revenue. 

Breaking through on the platform isn’t always easy, however. Running successful TikTok Lives is time and energy-intensive, with the most effective brands running multiple live streams a month. The TikTok algorithm favours content that embraces trending sounds and formats, making the marketing strategy less suited to brands with a more educational or informational tone.

Learn more about how to use TikTok for business success

How do I get started on TikTok Live?

Getting started with TikTok Live isn’t as simple as just hitting record. Here’s how to use the platform to its full potential in six simple steps. 

Setting up TikTok Shop

Before you can even think about live streaming, you need to have a functional TikTok Shop. Your TikTok Shop will act as your digital storefront, giving you a place to manage products, inventory, and orders. 

Setting up a TikTok Shop account is easy. All you need to do is visit the TikTok Seller Centre, verify your identity by uploading a government-issued ID or business registration documents, and provide basic business details. 

Once your seller account is verified, you’ll need to link it to your personal or business TikTok profile. This will enable you to tag products in your live streams. Then, add your product listings by uploading high-quality images or videos and entering detailed descriptions and pricing information. 

Optimise your profile

Now you’ve got the basics covered, it’s time to optimise your storefront. Your profile will be the first port of call for customers after they exit your Live. Not only can it be used as a powerful way to build credibility, but it can also help guide viewers towards your shop. 

With only 80 characters available in your bio, every word counts. So, make sure that you state what your business does as clearly as possible, and use relevant keywords where possible. Your bio is an excellent way to communicate your brand’s unique voice, so don’t be afraid of showcasing your personality, either. Finally, conclude with a clear call-to-action and a link  — whether you want to advertise a special deal or funnel viewers to your new collection. 

With TikTok being a visual platform, the profile picture you choose matters. Use a professional image that clearly reflects your branding, and ensure your design will be easily recognisable at a small size.

Prepare your setup

The environment you record in has the power to make or break viewer engagement. To avoid distracting your viewers with an unprofessional setup, you should focus on three main elements: lighting, sound, and camera quality. 

Getting your lighting right will help you transform a dark, grainy stream into a professional broadcast. You don’t need to invest loads of money in a fancy setup, either. We recommend using natural light when possible, or investing in a ring light or softbox for a more polished look. 

Next, ensure your audio quality is crisp by using a high-quality external microphone instead of your phone’s built-in mic. To avoid shaky footage, we also advise using a tripod stand to keep your camera steady. By taking these measures and keeping your background clutter-free, you can help your viewers focus on what really matters: the products. 

Choose which products to feature

Certain products perform better on camera than others. So being tactical about which ones you choose to feature is another effective way to drive engagement. 

“Show, Don’t Tell” products, which demonstrate their own benefits in action, typically get the best engagement on TikTok Lives. This could include makeup, clothing, kitchen gadgets, or any other products with a visual or functional benefit. By showing the product in action, instead of just using words, viewers can visualise its potential and envision using it themselves.   

Failing this, showcasing products that are already popular is a great way to springboard off existing demand and capture a larger audience. TikTok Live can also be a great place to offer exclusive deals or drum up excitement for new products, so bear this in mind if you’re eager to secure immediate sales.

Start your Live

Now that you’ve got your ducks in a row, it’s almost time for the fun bit: starting your TikTok Live. 

However, to maximise your engagement, we recommend posting a TikTok video a few hours ahead of your live stream to notify your followers. You can also use TikTok’s in-house “Live Event” feature to schedule and promote your stream ahead of time. 

Also, while live streams may seem spontaneous, having a general outline of the topics you’ll cover and products you’ll showcase will prevent awkward silences and help you stay on track.

Then, when you’re ready to go, simply:

  1. Tap the + button on your TikTok app
  2. Scroll to the LIVE tab
  3. Customise the stream details with a catchy title and cover image
  4. Tap the “Go Live” button to record

Engage your audience

Instead of hitting record and hoping for the best, there are a number of tried-and-tested strategies you can use to keep viewers interested and increase your chances of securing a sale. 

First things first, we recommend talking to your viewers directly. Greet them when they enter the Live, answer as many questions in the chat as possible, and give them shout-outs if they’ve made a purchase. Doing this will help your viewers feel more valued and will also help them build a personal connection with your brand. 

Using interactive features like polls and Q&As is also an effective way to boost participation. Instead of passively watching the content, these features help viewers join the conversation, making them less likely to continue scrolling.

Best practices for TikTok Live selling

Selling on TikTok Live may seem a lot less formal than traditional marketing methods, but that doesn’t mean you should just hit record and hope for the best. Here are some extra tips to help you hit the ground running. 

  • Promote your live session – Don’t leave attendance down to TikTok’s algorithm. Build excitement ahead of time with engaging teaser videos, and cross-promote your live session on your other social media channels to expand reach. 
  • Time your livestream wisely – The best time for going live will depend on your audience. However, you’re likely to capture more engagement in peak times, which generally include mornings from 6 am to 11 am or evenings from 7 pm to 11 pm. 
  • Stream consistently for the best results – TikTok Lives work best when you schedule regular sessions, instead of the occasional one-off. Weekly or even daily livestreams could be a good strategy to consider if your schedule allows it.
  • Track your performance – Measure the success of your TikTok Live by paying attention to views, engagement, new followers, and conversions. By keeping a keen eye on these insights, you’ll be able to refine your strategy over time. 
  • Develop a clear monetisation strategy – Selling without a clear strategy is a recipe for failure. Maximise your earning potential by creating a sense of urgency for buyers. This could be by offering exclusive discounts, running flash sales, or creating limited-time bundles. 

What should I avoid when selling on TikTok Live?

While TikTok Live offers exciting opportunities, a few missteps can quickly derail your efforts. Avoid wasting time and potential sales by steering clear of these pitfalls. 

  • Poor lighting or audio – A low-quality production can quickly turn viewers off. Make small investments in your lighting, audio, and camera equipment to make your stream seem professional.
  • Ignoring viewers’ comments – TikTok Live’s biggest selling point is its interactive nature. So, when a viewer takes the time to ask a question, make sure you value their enquiry by responding to them and shouting them out by name. 
  • Going live inconsistently – Irregular and sporadic live streams make it difficult to build a loyal audience. Creating a consistent schedule increases your chances of getting picked up by TikTok’s algorithm, too.
  • Relying on pre-recorded content – Authenticity is paramount on TikTok Live, so using pre-recorded video or static images can instantly disconnect you from your audience and even lead to severe penalties. 
  • Going off topic – Don’t give viewers an excuse to scroll on. Avoid discussing topics or promoting products that aren’t directly linked to your live stream. 

Lights, Camera, Action!

If you’re selling visually appealing products and already have a small following on TikTok, using TikTok Live should be a no-brainer. With a straightforward setup process and a suite of powerful free tools, the platform is a great way to gain some exposure and drive traffic to your ecommerce website

By showcasing your products authentically, reaching out to viewers directly, and being mindful of your content and monetisation strategy, you can’t go wrong. Don’t expect to get it perfect the first time, though. Just get started, learn from each session, and watch your business grow!

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

How to run your first email marketing campaign

Email marketing is one of the easiest and most cost-effective ways to connect with your audience. Here’s how to set up your first campaign, step by step.

Despite being one of the oldest forms of digital marketing, email marketing remains one of the strongest ways to reach and engage with your target audience. 

It’s also one of the best places for beginner marketers to start, as it’s easy to set up and doesn’t require a big budget to achieve results.

What’s more, you don’t have to be super tech-savvy to create an effective email campaign either. With the right CRM software, it’s easy to design professional-looking emails, segment your audience, and automate follow-ups without needing coding skills or advanced marketing experience.

In this article, we’ll guide you through how to create your first email marketing campaign step-by-step to help you grow your audience and start seeing real results from your marketing efforts.

💡Key takeaways

  • Email marketing is a series of targeted emails sent to customers with a specific goal, such as product/service promotion, company updates, or driving website traffic.
  • There are different types of email marketing, including email blasts, automated campaigns, and drip sequences.
  • Effective email content includes a strong subject line, engaging body text, good-quality visuals, a prominent call to action (CTA), and personalisation.
  • When marketing through email, you must comply with the General Data Protection Regulation (GDPR) and allow recipients to unsubscribe at any time.
  • There are several email and CRM software you can use, including MailChimp, HubSpot, Zoho Campaigns, and Freshsales.
  • The key metrics to analyse campaign performance are open rate, click-through rate (CTR), conversion rate, and unsubscribe rate.

What is an email marketing campaign?

An email marketing campaign is a series of emails sent to a group of people with a specific goal in mind, such as promoting a product, sharing updates, driving traffic to your business website, or just building a stronger relationship with your target audience.

Email marketing is important because it gives you a direct line to your audience. Unlike social media marketing, where algorithms decide who sees your posts, emails land straight in your customers’ inboxes — a space they check every day.

Additionally, it’s cost-effective, making it accessible for small businesses or beginners on a budget. It also offers a high return on investment (ROI) and gives you clear data, such as open rates and clicks, so you can see what’s working and what needs improvement. 

There’s no single way to carry out email marketing, as it comes in a few different styles, each with its own purpose, including:

  • Email blasts: One-time emails sent to a large group all at once, usually for announcements, promotions, or newsletters. In other words, everyone gets the same message at the same time.
  • Automated campaigns: These are triggered by specific actions or events, like sending a welcome email when someone signs up or a thank-you message after a purchase. This saves time as the emails are sent automatically based on behaviour.
  • Drip sequences: A series of pre-written emails sent over a set period, designed to guide someone through a journey, like onboarding new subscribers or nurturing leads toward a purchase.

How to run your first email campaign in 6 steps

If you’re new to email marketing, the process of creating your first campaign might feel overwhelming at first, as there’s a lot to consider. 

To help you out, we’ve created an easy-to-follow guide below to help you create, send, and optimise your campaign, even if you’ve never done it before.

1. Define your goals and audience

The first step is to have a good understanding of your target audience and what you want to achieve from your campaign. This means knowing who your ideal customers are, what problems they face, and what kind of content will grab their attention.

At the same time, you should set clear goals for your campaign. These could be driving sales, increasing website traffic, growing your email list, or building stronger relationships with your audience.

However, it’s also important to understand compliance and rules around email marketing. Ensure you follow regulations like the General Data Protection Regulation (GDPR) and always get clear opt-in permission from your subscribers before sending emails. You also need to provide them with the ability to unsubscribe at any time. This will keep you on the right side of the law and build trust with your audience.

2. Build your contacts list

There are several ways you can build your subscriber list. This includes offering an incentive (e.g., a discount, free guide, or a chance to win a prize in a giveaway), dedicated landing pages or pop-ups on your website, or encouraging referrals from current subscribers.

However you do it, the main goal is to build a strong subscriber list. This will help you connect with your audience directly and personally, foster brand loyalty, and drive consistent engagement and sales over time.

Also, keep in mind that quality is better than quantity, and good customer engagement is more important than volume. Having thousands of subscribers might sound impressive, but it won’t do much if most of them never open your emails or click your links.

On the other hand, engaged subscribers — AKA those who actually interact with your content — are far more likely to take action.

3. Choose the right email platform or CRM

Next, you’ll need to decide on an email platform or CRM software to execute your campaigns. There are several options out there, many of which are beginner-friendly and don’t require advanced skills to set up.

These platforms include Mailchimp, Freshsales, Zoho Campaigns, and HubSpot.

For example, HubSpot offers email tracking and notifications, letting you know when customers open your emails and click links in real-time. Meanwhile, Freshsales provides auto-scheduled follow-up emails, chasers, and personalised content based on user behaviour (e.g., email opens, link clicks, or form submissions) — ideal for online stores and ecommerce businesses.

Can I use CRM software for free?

Yes, there are several free CRM systems you can use. However, their features are quite limited compared to their paid plans.

You can start with free CRM or email marketing tools when you’re just building your contact list and sending simple campaigns. But it’s worth upgrading to a paid plan once you need more advanced features, such as automation and drip sequences, better analytics and reporting to track performance, and higher sending limits as your subscriber list grows.

4. Create your campaign content

Once you’ve decided on a platform, it’s time to start creating content for your campaign. This can be daunting at first, but it gets much easier once you understand the key components of an effective campaign. Here’s a quick rundown of what they are and how you should use them:

  • A strong subject line: This is the first thing your customers see, so it needs to grab their attention immediately. Make sure it’s clear, catchy, and relevant to your audience. A good subject line can dramatically improve your open rates.
  • Engaging body content: You should keep your messaging clear, easy to read, and focused on customer needs. Don’t use big blocks of text — use short paragraphs and bullet points so that your subscribers know exactly what you’re saying, and why it’s relevant to them.
  • Good visuals: This includes images, GIFs, or branded graphics, all of which can make your emails more attractive. Don’t overdo it, though, as too many visuals can be overwhelming, distract from your message, and slow down loading times.
  • A clear call-to-action (CTA): Every email should have a clear next step, such as “Shop Now”, “Find Out More”, or “Sign Up”. Make sure it’s prominent (e.g., a button at the end of the email), so that readers know exactly what to do.
  • Personalisation (when possible): This can be something as simple as using a customer’s name or tailoring content based on their behaviour to make emails feel more personal and relevant.

5. Schedule and send your campaign

Now that you’ve got your campaign laid out and ready to go, the next question is when you should send it. This can be tricky to know at first, but there are a few ways you can figure it out, including:

  • Considering customer habits: Think about when your customers check their emails. Sending in the morning, during lunch breaks, or evenings can work differently depending on your audience.
  • A/B testing: This involves experimenting with different send times to determine which specific days or hours your customers interact with your emails most.
  • Smart sending tools: Many email and CRM systems offer specialised features that recommend a time and day to send emails based on customer behaviour or send them automatically for you.

6. Measure results and optimise

After your first email is sent, you should look into how it performed, as this will help you understand what worked well, what didn’t, and how to improve your future campaigns.

There are several key metrics you’ll need to focus on, including:

  • Open rates: The percentage of recipients who opened the email compared to the total number of emails delivered. 
  • Click-through rates (CTR): The percentage of recipients who click on a link or CTA within an email.
  • Conversions: The desired action a recipient takes after clicking an email link, such as making a purchase, signing up for a service, completing a form, etc.
  • Unsubscribe rate: The percentage of recipients who opted out of receiving your emails.

Most CRM platforms also offer dashboards for reporting, making it easy to track these metrics in one place.

Advanced email marketing tips

Optimising your email campaigns is essential for improving engagement, increasing conversions, and getting the best results from every message you send. Here are a few ways you can do so effectively:

  • Set up an email calendar: Plan and schedule your campaigns in advance so that you have consistent communication with your audience. This will help you stay organised, avoid last-minute rushes, and coordinate content around promotions, events, or seasonal campaigns.
  • Test different components: Experiment with different subject lines, content, CTAs and send times to determine what resonates best with your audience and drives the highest engagement and conversions.
  • Measure in real-time: Consistently track the metrics mentioned above, as this will help you see what’s working, identify any issues, and make adjustments for future campaigns.
  • Segment your lists: Group your subscribers based on factors, such as interests, past purchases, or engagement levels, so you can send more targeted emails.
  • Implement email automation: Set up automated emails to send timely, relevant emails like welcome emails, birthday messages, or reminders for items left in a shopping cart.

Pros, cons, and costs of email marketing

Email is one of the most widely used digital marketing channels because of its direct reach and flexibility. But like any strategy, it also has its weaknesses. Here are the main advantages and disadvantages of email marketing.

✅ Pros of email marketing

  • Direct access to customers: Emails land straight in your subscribers’ inboxes, letting you reach a large number of people directly and personally.
  • Cost-effective: Email marketing is significantly cheaper than other marketing channels.
  • Measurable results: You can easily track metrics like open rates, CTRs, and conversions to see what’s working.
  • Highly targeted: You can segment your audience to send relevant messages that resonate with specific groups.
  • Good automation: Automated campaigns can help you reach your audience at the right moment, saving time and keeping your communication consistent.

❌ Cons of email marketing

  • Requires a quality list: Poorly-built lists or unengaged subscribers can hurt performance and deliverability.
  • Risk of being marked as spam: Your emails can end up in spam folders or be blocked and deleted by recipients, both of which lead to low engagement.
  • High competition: People get a lot of emails daily, and many businesses use email marketing, so standing out can be a challenge.
  • Time-consuming: Creating relevant and engaging email content can take a significant amount of time. 
  • Compliance requirements: Regulations like GDPR mean you need to manage opt-ins and permissions carefully, with penalties imposed if you’re found to be non-compliant.

How much does email marketing cost?

Depending on the email platform or CRM software you use, the cost for email marketing can range from £0 to £89 per month. Here are the prices you can expect, based on our top picks of the best CRM systems.

PlatformCost
Freshsales£0-£49 per user, per month (billed annually)
Zoho CRM£0-£42 per user, per month (billed annually)
Pipedrive£14-£79 per seat, per month (billed annually), or free trial
monday CRM£10-£24 per seat, per month (billed annually)
HubSpot£0-£9 per user, per month (billed annually)
Zendesk£15-£89 per user, per month (billed annually)
Salesforce£20-£80 per user, per month (billed annually)
Avoiding spam filters

The last place you want your emails to end up is someone’s spam/junk folder. Luckily, you can avoid this by following these practices:

  • Avoid certain words and punctuation: For example, using phrases like “FREE!!!”, “Act now!!!”, or using lots of £ signs, is likely to be flagged as spam. Not to mention it’s annoying for the customer.
  • Use a custom domain: Don’t send bulk emails from free providers like Hotmail and Gmail. Make sure you’re sending from a verified business email address instead.
  • Keep your lists clean: Regularly remove hard bounces (addresses that automatically reject the email) and long-inactive subscribers.
  • Authenticate your domain: Set up Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting and Conformance (DMARC), so that mail providers trust your messages.
  • Don’t buy email lists: This increases the chance of your emails being marked as spam and doesn’t lead to good engagement.

Conclusion

Email marketing has been around for years, but it’s still one of the best ways to market your business and connect with your customers. It’s affordable, easy to get started with, and if you do it right, can bring in serious results.

The key is to focus on the people who actually want to hear from you by sending them useful and engaging content. Plus, keeping on top of metrics and testing different strategies can help you fine-tune your campaigns over time and get better results.

Email marketing works best when it’s personal and consistent, and when used with other effective marketing strategies, it can become one of your most reliable and profitable tools.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Guide to the UK Skilled Worker Visa (2025 changes explained)

Learn the ins and outs of the UK Skilled Worker visa, including how to sponsor a worker, and how recent changes could affect your workforce in 2026.

The Skilled Worker visa enables employers with valid sponsor licences to hire eligible foreign nationals to fill skilled job vacancies in the UK.

Since Brexit, the visa scheme has provided a lifeline to over 110,000 UK employers by allowing them to address talent gaps left by the end of free movement for workers from the EU. However, as of July 2025, a series of new changes has been introduced to the Skilled Worker Visa, making it harder and more costly for companies to hire workers from overseas. 

Even with the best HR software, keeping up with immigration regulations can be hard. So, if you’re currently hiring skilled foreign workers or planning to do so in the future, this guide outlines everything you need to know about the Skilled Worker visa in 2025. We also break down the recent changes in simple terms, helping you stay compliant and address your hiring needs with ease.

What is a skilled worker visa?

A Skilled Worker visa is a UK visa that allows eligible non-British/Irish nationals to work in the UK for a sponsored employer in a skilled job. It’s the primary visa being used by overseas workers seeking long-term employment in the UK. For an individual to be eligible for a visa, they must have received a job offer and a “Certificate of Sponsorship” from a UK-based employer.

Due to strict immigration controls, any business interested in hiring a non-UK resident for a skilled role requires a sponsor licence, including private companies, charities, and public sector organisations. 

Why does it matter for employers?

Prior to Brexit, UK businesses had access to a broad, skilled labour pool from across the EU. As a result, employers rarely had to look beyond the EU and UK to fill vacancies, especially those that weren’t highly specialised. Before 2020, the Skilled Worker visa (formerly known as the Tier 2 General visa) was a niche tool, primarily used to hire specialised workers from outside the UK for roles in sectors like finance or tech.  

This all changed in December 2020, when Brexit halted the free movement of workers from the European Union. Now, the Skilled Worker visa is a vital tool for finding skilled workers, as it’s significantly harder for employers to rely on talent directly from the European talent pool. 

Failing to comply with the Home Office’s strict sponsor duties can have major consequences. Employers who breach the rules can have their sponsor licence downgraded, suspended, or even permanently revoked. Not only can losing a licence force an employer to let go of its sponsored workers, but it can also damage the reputation of a company and create legal liabilities, making non-compliance a risk that’s too big for any business to take. 

Major 2025 changes to Skilled Worker visas

A series of changes to the UK Skilled Worker visas took effect on July 22, 2025. These adjustments were based on the Restoring Control over Immigration System White Paper, a policy document which outlined a new, stricter approach to work visas. 

Here are the major updates you should know about. 

Skill level requirement

The definition of ‘skilled’ has been amended as part of the UK’s effort to reduce net migration and only attract the most highly skilled individuals to the country. 

The minimum skill level for a sponsored role has changed from RQF Level 3 (equivalent to an A-Level) to RQF Level 6 (equivalent to a bachelor’s degree). However, if a worker’s role appears on this list of medium-skilled jobs, they may still be eligible for the visa.

Minimum salary thresholds

One of the most noteworthy changes to the Skilled Workers visa in 2025 is the increase in the minimum salary threshold. 

The minimum limit has increased from £38,700 to £41,000 a year, as part of the government’s strategy to ensure that only highly paid, skilled workers can come to the UK. To hire overseas workers with a visa, the employer must pay higher than the figure or the “going rate” for the specific job, according to the government definition. 

However, there are some exceptions to this rule. Early-career professionals under 26 can be paid a lower minimum salary of £33,400 per year, or 70% of the going rate for their role.

Learn more about how to hire overseas workers in our comprehensive guide.  

Eligible occupations

Due to changes to the skill level requirement, around 180 occupations are no longer eligible to be supported by the Skilled Worker visa. Here are some examples of ineligible roles, broken down by industry:

  • Hospitality – Chefs, fishmongers, butchers, bakers, catering, bar managers
  • Technical traders Electricians, welders, metal workers, plumbers
  • Administrative Office managers, administrative officers, finance officers, wage clerks, payroll managers
  • Healthcare and social care – Care workers, healthcare practice managers, dental nurses, dental technicians
  • Creative arts Musicians, actors, entertainers, and interior designers

Transitional provisions

The exclusions above apply to new applicants interested in pursuing a Skilled Worker visa. For current visa holders in these roles, transitional arrangements are in place.

Specifically, sponsored employees in lower-skilled roles can continue to be sponsored by their employer, apply to extend their visa even if their role is no longer eligible for the scheme, switch to a different employer within an occupation code that used to be eligible under the old rules, and take on a second ‘low-skilled’ job, provided they still meet the salary thresholds. 

Step-by-step guide for employers sponsoring a Skilled Worker

Despite recent changes to the UK’s Skilled Worker visa, the scheme remains a powerful tool for recruiting global talent. Here’s how you can use the visa to successfully sponsor skilled workers.

Step 1 – Obtain a sponsor licence

Before you can sponsor an employee, you need to make sure you’re authorised to do so. You will need to obtain a ‘Worker’ license from the UK Home Office, the government agency responsible for UK immigration processes. 

As part of this process, you must:

  • Demonstrate your business is genuine, operational, and has the necessary human resources (HR) and recruitment systems in place.
  • Appoint individuals within your business to manage the sponsorship process, including assigning an Authorising Officer, Key Contact, and at least one Level 1 User.
  • Submit an online application through the UKVI (UK Visas and Immigration) online portal with the relevant documentation. It will cost £536 for small sponsors or charities, and £1,476 for medium or large sponsors
  • Be ready to be audited, as UKVI may visit your business and check your HR systems and ensure your business is operating as you claim. 

Step 2 – Assign Certificates of Sponsorship (CoS)

After you’ve obtained a Worker licence, you’re able to assign an electrical Certificate of Sponsorship (CoS) to your prospective employee. 

There are two types of CoS to choose from, each with its own application process. A Defined CoS is for workers applying for a visa from outside the UK, while an Undefined CoS is for workers in the UK switching to the visa for the first time or applying for an extension. 

For a Defined CoS, you must submit a request through the Sponsor Management System (SMS) and wait for it to be reviewed by the Home Office. An undefined CoS, on the other hand, is issued from your annual allocation, which is decided when you first apply for the worker licence. 

No matter which CoS you’re assigning, you’ll need to fill in employee details and information about the role, including the Standard Occupational Classification Code (SOC) in the SMS. You’ll also need to pay a CoS fee and the Immigration Skills Charge, which cost £239 and £1,000 for the first 12 months, respectively.

Step 3 – Employee applies for a visa

Now that everything is sorted on your side, your prospective employee can submit their Skilled Worker visa application online. 

Applicants must submit several key documents, including:

  • A valid passport or travel document.
  • Their unique CoS reference number, which you provided them.
  • Evidence of their English language proficiency.
  • Proof of their financial ability to support themselves in the UK.
  • A Tuberculosis test certificate.
  • A criminal record certificate, if applicable.

Standard processing time will depend on where the applicant is based, with decisions taking around three weeks for applications submitted outside the UK, and eight weeks for applications submitted from within the UK. If you need to fast-track the process, priority services are also available for an extra cost. 

Step 4 – Right-to-work checks

If the worker’s application was successful, the employer must conduct a vigorous right-to-work check before the worker’s employment commences

You can handle this process online, using a ‘share code’ given to you by the employee. This code and the employee’s date of birth will give you the right to check their right-to-work status on the UKVI online service. Alternatively, you can also carry out manual checks using the prospective employee’s original documents or biometric resident permit

Failing to conduct a proper right-to-work check can result in a civil penalty of up to £60,000 per illegal worker. Given these severe consequences, performing this check is a non-negotiable for all employers. 

Step 5 – Reporting responsibilities

If your employee passed their right-to-work checks, congratulations; they will officially be granted permission to begin their employment with your company. Your responsibilities don’t stop here, however. 

As a licensed sponsor, you must report any changes to your company or the employee’s circumstances to UKVI in order to stay compliant and keep your licence. 

Specifically, you’ll need to report changes if:

  • The sponsored worker does not start their employment within 28 days of their CoS starting date.
  • The sponsored worker is absent for 10 or more consecutive work days.
  • The sponsored worker voluntarily leaves or is terminated.
  • There are significant changes to the sponsored worker’s job, including its salary, core duties, or title.
  • There are any significant changes to your business, including its ownership or address.

You’ll need to report these changes within 10 working days of them occurring or risk having your Workers’ licence suspended, downgraded, or revoked.

Step 6 – Record-keeping

In addition to reporting changes, you must also create and maintain a robust record-keeping system. Employers must be able to produce specific documents and provide detailed information about sponsored workers at short notice.

Key documents you’re responsible for keeping for each sponsored worker include:

  • Employment details, like a signed employment contract and a detailed job description.
  • Identity and immigration statuses, like a copy of the sponsored worker’s passport, confirmation of their eVisa, and biometric residence permit (BRP).
  • Financial information, like payslips, and accurate records of their salary.
  • Attendence and absence records, including any sickness or holiday leave.
  • Evidence of recruitment, such as relevant job advertisements.

Keeping these records is a critical requirement of the UKVI, and can be audited at any time. You’re required to keep these records for the entire duration of the sponsorship, and for at least one year after the employment has come to an end.

Learn more about how to hire the best talent in our guide to nailing the recruitment process.

What happens if I employ someone without a visa?

Employing a member of staff without a valid visa or the right to work in the UK can result in significant repercussions for employers

The first place you risk getting hit is your bottom line. Hiring a skilled employee without following the proper procedures can lead to a civil penalty of up to £45,000 per illegal worker for your first breach, and up to £60,000 per worker for repeat offences.

Employing someone illegally can also result in your sponsor licence being downgraded, suspended, or even revoked. Losing your Workers’ Licence can be a major blow to employers, as it would prevent you from hiring new foreign employees, and could also force your current sponsored staff to leave. 

Finally, in extreme cases, employers that have a “reasonable cause to believe” an employee didn’t have the right to work would face criminal prosecution. Penalties include an unlimited fine or a prison sentence of up to five years, alongside the obvious reputational damage associated with a criminal conviction. 

Ignoring these consequences is proving to be even more risky in 2025. The Home Office is cracking down on breaches more than ever, with the agency issuing 748 civil penalty notices and £41.6 million in fines in the first quarter of the year alone, according to a 2025 Home Office report.

Navigating the new era of sponsorship

Hiring top talent from overseas isn’t a straightforward process, especially with the tightening restrictions recently introduced by the Home Office. 

Staying compliant is a multi-pronged challenge, with employers being required to obtain a sponsored licence, assign a CoS, and conduct thorough right-to-work checks before the prospective employee can even send off an application.

However, while rules may be becoming stricter, with the right guidance and understanding of key protocols, it’s still possible to use the scheme to access global talent. In fact, not only can securing a skilled worker visa for eligible employees help give these workers the right to live and work in the UK, it can also be one of the best investments your business can make. 

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Are influencers a waste of money?

Social media marketing has proven to be effective in bringing in customers for years but a new report is suggesting that influencer marketing may have had its day.

Selling through social media or social commerce is set to boom in the UK, with predictions that the sector will double in value by 2028.

However, a new survey of senior marketers is suggesting that influencers – whether virtual or real – may not be worth the spend for small businesses.

The survey reveals that not only are businesses struggling to determine whether they are getting a return on investment from influencer deals; but actually find it hard to build meaningful partnerships with influencers from the get go.

Blind investment

In a survey of marketers by the influencer marketing agency, SAMY, exactly half of those interviewed said they were unable to prove a return on investment from influencer marketing.

The survey was carried out among senior marketers at 70 global consumer brands.

However, and perhaps reflecting the work that SAMY does, the survey suggests that the failure lies not with the effectiveness of using influencers for marketing a business; but with the marketers, who need to get clued up on how to maximise their relationships.

The survey says that just under half (44%) of respondents say they’re running campaigns “without clear KPIs in place”.

The data also reveals that just under a third of the marketers say “they’re unsure how to gauge the power of influencers to grow a brand’s community” .This is “making it harder to measure success or scale what works”, says the SAMY team.

Lack of connection

However, according to the survey, the key hurdle affecting marketers is not measuring effectiveness, but simply managing to find the right influencer to work with in the beginning. In fact, 60% of respondents said that this had proved difficult for them.

Even among those businesses who did employ an influencer, 40% said that long-term loyalty had proved an issue. “Many still rely on one-off posts instead of deeper, ongoing collaborations with influencers that drive sustained engagement,” wrote the report’s authors.

SAMY has created a framework to help companies select the right influencer; integrate this relationship into their marketing strategy and then measure performance.



Influence and power

The UK social commerce market is projected to more than double, reaching £16bn by 2028. As the TikTok data reveals, social media marketing is where community, engagement and shopping all collide – and inspiration plays a key part in all three of these.

According to a Digital 2025 report from We Are Social, annual social media advertising spend is now £9.02bn, which is an increase of 13.8% year-on-year. It adds that influencer investment has hit £930m, which is a similar year-on-year increase (13.6%).

These survey results confirm that influencer power isn’t waning but that companies just don’t know how to find it, nurture it and then track it.

As brands like Tony’s Chocolonely have proven, there is huge potential for customer growth if they get it right. On the flipside, there is also the potential to damage a brand if the influencer relationship goes sour as a restaurant in San Francisco found out the hard way.

Change of strategy

Businesses must drill down to decide what they want their brand ethos to be and who they are targeting to find the right influencer partner.

They then need to set KPIs for the relationship that they can track. They may even have to completely rehaul their strategy, said Juliet Howes, Influencer Marketing Director at SAMY.

As she explained: “Brands that are treating influencers as long-term partners and strategic collaborators, supported by the right tech, a clear framework, and KPIs that go deeper than vanity metrics are the ones most likely to solve the ROI conundrum.”

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

AI reviews are the latest threat to online sellers

Business owners are being warned that AI is being leveraged by scammers to support fake claims of damaged goods.

Sellers on social commerce platforms such as Vinted and AirBnB are warning of a new scam in which AI-created images are being used to leverage refunds.

The rising trend is a worrying one for ecommerce business owners who could face not only the cost of refunds for items that aren’t actually damaged, but are also likely to not get the allegedly damaged stock back.

The reports come at a time when ecommerce firms are scrambling to protect their website traffic from AI-powered search, which is causing dramatic drop-offs for many businesses.

Fake images for fake claims

The Times is among those documenting this latest AI scam trend. It quotes experts arguing that items must be returned to prove the damage as AI can easily be used to produce fake images. Amazon sellers are also reporting a rise in these claims; and are urging caution.

However, reports suggest that this issue is being felt beyond ecommerce. In August, The Guardian reported on a case in which an AirBnB owner falsely accused a customer of damage to their property, and used AI-generated images as evidence.

The customer – a London-based academic – had booked a two-and-a-half month stay in the apartment in Manhattan but left early because she felt unsafe. She was then hit with a slew of charges after the AirBnB host accused her of a litany of damages, including splitting a wooden coffee table; and staining a mattress with urine.

The customer refuted all claims but AirBnB initially told her to reimburse the host a total of £5,314. She then fought the decision, has now been refunded and the rental company has promised an internal review.

Fake images for fake products

There is also rising dissatisfaction that AI is also being used to either change products to give a false impression of quality or to turn them into something else entirely.

Science Feedback reported on finding products on Vinted that are claimed to be vintage but are actually, in reality, from fast-fashion brands including Shein and Temu.

The article describes the images as “highly aestheticised”, lending the clothes an appearance of “high quality” that, in reality, they simply won’t have. The researchers even found corresponding products on the Chinese ecommerce websites and noted that they were being listed for twice the price – if not more – on Vinted.

This is a sinister twist on the dropshipping model; and the article adds that there are even websites that can help scammers make clothes “look worn” with AI technology; but obviously not too worn to sell.

To counter this issue, customers are urged to do a reverse image search to see if the item is, in fact, vintage or fresh out of a Chinese factory.



AI for streamlined sales

As with all technology, businesses will have to take the bad with the good. AI is being deployed to spot defects in products before they are sent out by Amazon; but is also helping businesses streamline their logistics and speed up their interactions with customers.

Virtual influencers and AI-generated models (created with the consent of real models) can allow fashion businesses to produce thousands of images for far lower outlays to get more products online.

The key seems to be transparency. Customers need to know if an image has been AI-generated or manipulated in order to make a purchase in faith.

Scammers may be using AI to dupe; but businesses can use AI to enhance the customer experience. As with all technology, the key is honesty and trust.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

With AI, the bar for founders has never been higher

Sitting in the House of Lords, Varun Bhanot was asked to speak on what entrepreneurship is. In the age of AI, how has the answer changed?

This past week, I visited the House of Lords to speak on a panel about entrepreneurship and the future of innovation.

It was a moment that made me reflect. Not just because of where I was, but also because I was being asked to speak with authority on a subject I once only daydreamed about in cafés and my noisy shared flat.

Startups always begin from the ground up, and you have to decide if this concept, incomplete and still a little blurred, is one to be fought for. You get people to join you, invest in you, and give you their time, money, and careers. And for quite some time, you have to do it all on unstable ground.

Sitting in that gold-plated room this week, I couldn’t help but reflect on how messy my own journey has been. The long, sleepless nights, the pivots, the hard talks, the imposter syndrome. These kinds of things that do not get written up in the press releases or discussed on stage.

The reality is: creating something from nothing takes more than brains and hustle. It takes an almost unreasonable amount of tolerance for uncertainty. And now, the game is changing.

There was a lot of talk at the Lords about AI; how it is changing the future of work, disrupting business, and sparking new ideas quicker than ever before. In a way, AI is the co-founder of this new generation. It is what search engines were back in the early 2000s, and smartphones in the 2010s, but on steroids.

For new founders, this is a blessing and a curse. On the one hand, you have access to tools that once took teams of engineers and months of development time. You can prototype in days, sell in minutes, iterate in real time. The threshold to entry has never been lower.

At the same time, the bar for significance is higher. AI can help you build quicker, but it will not help you build better unless you are asking the right questions. Why this problem? Why at this time? Why do you possess the talent to figure it out?

These are the questions that count in an era where anyone can create a product mock-up or a decent pitch deck courtesy of an algorithm.

Leaving the Lords, I felt grateful – not because the milestone was behind me, but because the journey ahead felt clearer. This mission isn’t about growth for growth’s sake. It’s about remembering technology is only as powerful as those who use it – and the purpose they bring to it.

About Varun Bhanot

Varun Bhanot is Co-founder and CEO of MAGIC AI, the cutting-edge AI mirror that makes high-quality fitness coaching more accessible. Under his leadership, MAGIC AI has raised $5 million in venture funding and earned multiple industry accolades — including being named one of TIME’s Best Inventions of 2024. As a new father as well as founder, Varun shares candid insights on balancing parenting and entrepreneurship in his bi-monthly guest column, Startup Daddy.

Learn more about MAGIC AI
Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Law change could slash costs for high street expansions

It’s hoped that the Chancellor could fix the “cliff edges” that put businesses off opening second sites.

HM Treasury has launched an investigation into the impact on Small Business Rate Relief (SBRR) when a company opts to buy a second site.

HM Treasury published a report last week revealing the Chancellor will explore fixing the sudden jumps in business rates that appear when a firm expands. Known as “cliff edges”, these can discourage small business investment and growth.

Chancellor of the Exchequer, Rachel Reeves, said: “Our economy isn’t broken, but it does feel stuck. That’s why growth is our number one mission. We want to see thriving high streets and small businesses investing in their future, not held back by outdated rules”.

Stunting growth

SBRR is a national discount scheme administered by local councils on behalf of the UK government. In England, you can get SBRR if your property has a rateable value of £15,000 or less.

However, as outlined in the Treasury’s report, firms currently lose SBRR the moment they add another property, which can turn a modest move into a costly leap.

As The Treasury writes: “That means that a local bakery would have to pay thousands of pounds more for opening a small shop in the next village.”

Kate Nicholls, Chair of UKHospitality, agreed, pointing out that this system has been “…unfairly punish[ing] hospitality businesses”.

She added: “These measures to remove punitive cliff-edges and barriers to investment are positive and will help to rebalance the system, as will the government’s commitment to lower business rates bills for hospitality businesses.”

The report suggests change could be imminent but there is a caveat that this is an “exploration” and we are unlikely to see confirmation of changes until the Autumn Budget.

“A rare moment of common sense”

The report has been received positively by business owners and organisations alike.

Eamonn Prendergast, chartered financial adviser at Bromley-based Palantir Financial Planning Ltd said that the current system is no less than a “tax trapdoor” for business, “one step too far and small firms are hit with bills they can’t sustain”.

He stated: “Smoothing these jumps would give local shops, cafés, and start-ups the confidence to grow without fearing financial freefall.”

There are, however, views that the Government needs to do more, not least among hospitality business owners who have been hit hard by changes to employer National Insurance contributions.

As Samuel Mather-Holgate, independent financial adviser at Swindon-based Mather and Murray Financial, said: “Although business rates are in need of a restructure, most businesses are pleading with the Chancellor to look again at employers’ National Insurance as it’s this that is killing off growth for businesses desperate to expand.”

Others pointed to the current Corporation Tax rates and the introduction of the Employment Rights Bill as contentious with businesses.

It will be the unveiling of the Autumn Budget that will give SMEs a clear view of the future. It looks like positive changes will be on the cards; but as Tina McKenzie, FSB Policy Chair, said: “…the proof will be in the pudding at Budget.”


Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Who is Peter Kyle, the new business secretary?

It’s been a turbulent few weeks at Number 10; and the cabinet reshuffle has resulted in Peter Kyle replacing Jonathan Reynolds as the new business secretary.

Image credit: Peter Kyle ©House of Commons

The Secretary of State for Business and Trade, and President of the Board of Trade is now Peter Kyle. He takes over the role from Jonathan Reynolds, who has become the chief whip.

A member of parliament (MP) since 2015, Kyle comes into the role as firms reel from the employer National Insurance contributions (NICs) hike as well as mounting costs.

He will be watched intently by SMEs to see how he treads the line between fiscal discipline and creating an environment in which businesses can thrive.

Kyle takes the role just months before the Autumn Budget is announced and predictions of more bad news for SMEs are already mounting.

There are, however, suggestions that relief may be provided in the form of energy subsidies, business rate reforms and support for businesses trying to move towards digital technology – something Kyle asked the last Government about in Parliament.

Who is Peter Kyle?

Kyle is the MP for Hove and Portslade, where he has been elected three times and has lived for 25 years. From July last year, he also held the role of Secretary of State for Science, Innovation and Technology.

The 55-year-old political veteran studied geography, international development and environmental studies at University of Sussex.

After gaining a PhD, Kyle was deputy chief executive of ACEVO, which is the Association of Chief Executives of Voluntary Organisations, and whose trustees include Mark Norbury, chief executive of UnLtd, the UK’s leading foundation for social entrepreneurs.

He then moved on to heading up the charity, Working for Youth, which is aimed at tackling youth unemployment. Kyle is also the first openly gay MP for Hove and Portslade.

What will Kyle do for small businesses?

Kyle has toed the party line when it has come to fiscal decisions. He appears to have been pro the National Insurance rise for employers, which has been controversial among business owners and economists alike.

Kyle also voted to raise Capital Gains Tax (CGT) for business owners and to make Investors’ Relief less generous.

However, Kyle did also vote to give special discounts to draught beer and cider under 8.5% to help pubs and small breweries, as hospitality firms claim they are being “taxed out”.

So, can we expect more of the same then? With his voting record, it is unlikely that Kyle will push to roll back the NICs changes; nor will he likely block tax rises over borrowing.



Technology champion

However, what we are likely to see is Kyle championing measures to help businesses upgrade their technology. He is a vocal advocate of AI – and hit the headlines for using ChatGPT to help him brainstorm in his previous role.

In July, in a speech at CityWeek 2025, Kyle stated: “An economy that, like ours, knows that the key to staying competitive is being squarely focussed on the future.”

He added: “…talking about the power of AI to grow the economy is all well and good. But unless companies use it, that growth only exists in theory.”

Kyle will likely push for measures to allow SMEs to upgrade their technology and upskill their staff; but in the beefy matters of NICs and potential tax increases, he will vote with his pack.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Business owner warns of “overnight attacks” by spam reviewers

Onslaughts of fake reviews have the potential to cause havoc for small businesses.

While many shoppers rely on the opinions of fellow consumers before hitting ‘buy’, government data indicates that around a third of customer reviews on major platforms could be fake. And, as one CEO has learned, these fake reviews can cause real harm.

In addition to being useless in guiding shoppers, fake reviews may lead to significant reputational damage for small businesses. Adam Collins, CEO of Ignite SEO, found that out the hard way when his agency was targeted with one-star reviews by spammers.

With the new Digital Markets, Competition and Consumers (DMCC) Bill coming in this year, fake reviewer posters may be stopped in their tracks. Under the new law, the Competition and Markets Authority (CMA) has greater powers to clamp down on fake reviews.

Why fake reviews are a growing threat

For many of us, customer reviews are a significant factor in decision-making when we’re choosing where to shop online. Research from the Department for Business & Trade states that they influence a huge £23bn of UK consumer spending annually.

And while reviews might exist online, it’s also brick-and-mortar businesses that are affected by ratings. It’s become almost second nature for customers to check out Google Business profiles or social media posts surrounding restaurants, pubs, and hotels before booking.

But, while major retailers may be able to absorb the blow of a few lower ratings, for SMEs, this can tank their rankings. A one-star review can skew an average overall rating, which can scare off potential customers and cause lasting damage to both reputation and profits.

Of course, not all fake reviews are negative. Some businesses may also inflate their own ratings with artificial praise to drown out criticism, as investigated by Which?. Either way, the issue seems to be rampant and causing trouble for both businesses and consumers alike.

How to spot a fake review

Fake reviews don’t always appear gradually. Sometimes, they arrive as part of a concentrated effort designed.

Adam Collins said he woke up to “a string of one-star reviews” and spam messages on WhatsApp, in what he called “a coordinated attempt to shake trust.”

For business owners like Collins, the key to stopping fake reviews is first recognising them. “If someone vandalised your storefront, you’d clean it up quickly”, points out Collins.

“Online reputations deserve the same care. The good news is the law is catching up, but SMEs need to stay alert and proactive.”

If you notice a sudden spike in reviews that doesn’t align with your actual sales or bookings, that could be a red flag. Generic or vague complaints, suspicious reviewer profiles, and clusters of posts arriving outside normal business hours are also common warning signs.

These signals can easily be mistaken for genuine customer dissatisfaction, but often they have little to do with your real business performance. By recognising this, SMEs can avoid wasting valuable time and energy chasing the wrong issues.



What small businesses can do about it

If you find yourself on the receiving end of fake reviews, don’t panic. Respond calmly, flag and report suspicious posts on the relevant platforms, and encourage genuine customers to share their feedback to counteract the negativity.

It’s also wise to train staff early on. Team members managing social media, customer care, or review platforms are often the first to spot suspicious activity, so equipping them with the right awareness means your business can respond more effectively.

As Collins warns: “For small businesses, even a handful of fake reviews can damage rankings, scare off new clients, and create real financial loss.”

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Royal Mail to raise business parcel prices next month

Royal Mail costs are set to rise from next month, with the increases hitting parcel senders the hardest.

Next month, ecommerce businesses that send packages through a Royal Mail business account could be charged up to £1.40 more to send parcels, after the postage service announced its latest price rises last week.

Costs will rise for customers sending personal items or selling on marketplaces like eBay. But deliveries will also become more expensive for business account holders, which will have a knock-on effect for online shops.

Below, we’ll explore how the planned price increases will affect firms specifically using the tracked Royal Mail 24® and Royal Mail 48® services. Here’s what’s changing.

What’s changing in Royal Mail’s 2025 price update?

Royal Mail regularly ups its prices as the cost of delivering items creeps upwards, with the most recent major increases occurring in April 2025. 

From Monday 6th October, costs across the organisation’s portfolio will increase by varying amounts. Notably, the compensation amount for consumer tracked services will be reduced from £150 to £75.

There will also be big price hikes when sending parcels with Royal Mail 24®, a business service from Royal Mail that aims for next-working-day delivery.

Parcel weightRoyal Mail 24® August 2025 prices (excl VAT)Royal Mail 24® October 2025 prices (excl VAT)
1kg£4.65£5.05
2kg£4.85£5.25
10kg£7.25£7.95
20kg£13.55£14.95

Compared to August 2025 prices, firms will pay 40p more to send small parcels weighing 1kg or less through Royal Mail 24® from October 6th. The heaviest parcels weighing 20kg will cost up to £1.40 more per item.

Costs for Royal Mail 48® (which aims to deliver parcels within two working days) have also gone up slightly, though not by as much as the quicker service.

As well, there will be a peak surcharge introduced for business accounts sending items over the Christmas period. This applies to domestic parcels and international products from 17 November 2025 until 9 January 2026.

What does this mean for ecommerce sellers?

For many ecommerce businesses, the latest Royal Mail price increases will put further pressure on already tight profit margins. 

Firms using Royal Mail Tracked 24® / Tracked 48® must sell at least 1,000 items a year to qualify for the services. That means account holders sending the smallest, 1kg parcels will spend an extra £400 a year at least from October 6th.

Sellers that offer free shipping as an incentive to customers may find themselves absorbing more of these costs, cutting into profits even further. 



How can small sellers adapt to higher delivery costs?

Reviewing shipping policies, such as free shipping thresholds or minimum spend requirements, can help manage additional expenses without alienating your customers. 

It doesn’t hurt to compare Royal Mail rates with other courier services or use aggregator platforms, as you may find a cheaper alternative. 

Even just making small adjustments to your packaging can reduce costs over time, such as using lighter materials or optimising parcel dimensions.

Looking ahead, delivery costs are likely to continue evolving. By planning ahead, especially for the Peak Surcharge period, you can be better positioned to protect your profit margin and stay competitive during the busy holiday season.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.

Autumn Budget 2025: what will Rachel Reeves deliver for SMEs?

This year's Autumn Budget will take place on November 26th. Here’s what might be announced for small businesses.

The Autumn Budget 2025 is officially set for Wednesday, November 26th, and SMEs across the country are anxiously waiting to find out what will be announced.

Last year’s Budget was a particularly bad one for small businesses with the announcement of a rise in employer National Insurance Contributions and a drop in business rates relief for retail, leisure, and hospitality. Sadly, this year’s statement could be similarly sour.

It will mark the end to a difficult year for SMEs, who have had high inflation, hiked taxes, and digital transitions to contend with. In July, the government’s Small Business Plan provided some hope in the form of further funding and powers to tackle late payments.

Aman Parmar, Head of Marketing at SME flexible workspace provider BizSpace, praised the plan, but added “without targeted tax relief measures – such as enhanced capital allowances – SMEs may struggle to invest in growth.”

What will happen on Autumn Budget day?

The Autumn Budget is an annual event where the Chancellor, Rachel Reeves, will outline the UK government’s plans for public spending, taxation, and economic policy.

Traditionally, the Budget is delivered in the House of Commons and lasts around an hour, usually following Prime Minister’s Questions (PMQs).

You can tune into the Budget live on the BBC Parliament channel, as well as online via the UK Government’s official channels.

Ahead of the announcement, experts are speculating that the Chancellor will choose tax rises over borrowing. After her proposed welfare bill cuts were watered down in July, she will need to raise about £20bn.

Possible measures under consideration include a new National Insurance charge for landlords, changes to inheritance tax, and adjustments to the VAT threshold, though the specifics remain uncertain.

What’s likely on the table for SMEs?

SMEs are anticipating some level of financial relief to be announced in the Autumn Budget. Possible measures might include investment in infrastructure, funding for digital transformation, energy cost relief, and much-awaited business rates reforms.

Regarding business rates, Labour has previously pledged to permanently lower tax rates for retail, hospitality, and leisure (RHL) properties with rateable values below £500,000 in 2026.

Parmar argues that the current business rates system is “outdated and disproportionately burdensome, especially for retailers and hospitality businesses still struggling post-pandemic.

“If Reeves can align her proposals with a reform of business rates that eases this burden, it would demonstrate a significant commitment to supporting the SME sector”, he adds.

Other circulating possibilities include a rise in the National Minimum Wage, anticipated changes under the Employment Rights Bill, and a potential increase in Capital Gains Tax.



What do small businesses want?

Many UK founders are calling for a rollback of the recent hikes in employer National Insurance contributions (NICs) and a commitment not to raise taxes further.

Tony Redondo, Founder at Newquay-based Cosmos Currency Exchange, echoed this sentiment, saying that the Chancellor should, “Recognise the economy is on its knees and don’t bury it completely with yet more tax rises.

“We need to promote economic growth, which means encouraging businesses, not tying them up in ever more taxes and red tape.”

Industry groups such as UKHospitality have compiled a similar list of requests. It includes urgent reform to business rates and employer NIC rates, as well as a lower rate for VAT for the industry, as already demonstrated by many EU countries.

However, a ban on tax rises is unlikely given the current economic pressure. While calls for relief are warranted, with the government under strong pressure to increase revenues, SME owners who expect a generous Budget will no-doubt be disappointed.

Written by:
Eddie is resident Senior Reviews Writer for Startups, focusing on merchant accounts, point of sales systems and business phone systems. He works closely with our in-house team of research experts, carrying out hours of hands-on user testing and market analysis to ensure that our recommendations and reviews are as helpful and accurate as possible. Eddie is also Startups video presenter. He helps create informative, helpful visual content alongside our written reviews, to better aid customers with their decision making. Eddie joined Startups from its sister site Expert Reviews, where he wrote in-depth informational articles and covered the biggest consumer deals events of the year. And, having previously worked as a freelancer providing screenplay and book coverage in the film and television industry, Eddie is no stranger to the demands of the sole trader.
Back to Top