80+ FREE networking events to check out in September 2025

Be “back to school ready” by growing your network for the upcoming Autumn. These are 82 free business events you won’t want to miss.

That “back to school” feeling is creeping in again as summer winds down and autumn rolls in.

But for small business owners, founders, and entrepreneurs, it’s less about classrooms and more about brushing up on your skills, sharing ideas, and connecting (or reconnecting) with others through networking.

A new season is always a good time to meet new people, share what you’re working on, and find collaborations that can push things forward.

If you’re feeling a little lost on where to start, we’ve pulled together 82 free business events happening across the UK this September that you’ll definitely want on your radar.

Free business events in London this month

coworking space London

  • Natwest Accelerator Morning Mixer at 214 Bishopsgate (2nd September at 9:30 am): A monthly meetup for founders and entrepreneurs alike to connect with others and recharge over complimentary Nespresso coffee. Also includes founder-focused group activities for brainstorming, swapping ideas, and sharing wins.
  • Born or Made in Brixton at 3Space International House (3rd September at 8:30 am): A free event for all founders and business owners in Brixton, whether you’re a sole trader, a non-profit, or an established entrepreneur. A chance to share challenges, celebrate successes, and build a supportive network.
  • HUSTLE London Canary Wharf London Entrepreneur Networking Event at The George (2nd September at 5:00 pm): This monthly, relaxed meetup offers the chance to connect with potential mentors, employers, and advisors, helping you build relationships to shape the future of your business. Also being held at Liverpool Street on the 9th and Soho on the 16th. For over 25s only.
  • eCom Collab Club at ODEON Luxe West End (10th September at 8:00 am): A gathering for ecommerce businesses and professionals, where you can connect with the brightest minds in the industry, build partnerships, and get the insights you need to scale your business. Includes a panel of expert speakers and comes with coffee and breakfast snacks.
  • Tech Startup Networking London – Series A/Venture Capital Networking Event at Archer Street Soho (16th September at 4:00 pm): An exclusive event designed for tech startups ready to scale and connect with people who can help them grow, from potential business partners and clients to influential angel investors. For over 25s only, and a smart dress code is enforced. 
  • The Connect2Collab Forum – September Edition at Spaces (18th September at 6:45 pm): Advertising itself as a “go-to platform for growth, collaboration, and meaningful connections”, this free event gives founders the opportunity to build genuine connections and gain practical strategies to launch, manage, and scale their business.
  • Small Business Series: Meet the Founder at The Conduit (22nd September at 12:00 pm): With the aim of bringing female founders together, Grow London’s event is all about helping entrepreneurs connect with like-minded individuals, share what they learned in their business journey, and get help with the challenges of starting a business. Includes three guest speakers and a mindfulness workshop.
  • Business Clinic & Networking Cafe – September at The Chiswick Cinema (24th September at 11:00 am): A space for founders based in West London to cowork and network with fellow entrepreneurs in a relaxed and supportive environment. Experts will also be available to offer free 30-minute sessions to help tackle challenges and find new growth opportunities.
  • B2B eCommerce Industry Networking Drinks at Fremantle Bar & Kitchen (24th September at 5:00 pm): Just a five-minute walk away from the London Excel centre, this free event offers the opportunity for ecommerce professionals to grow their network, share their knowledge of the latest trends and advancements in B2B ecommerce, and connect with talented individuals within the sector.
  • Push-Pull-Pitch at London Weightlifting: Strength & Conditioning (27th September at 10:00 am): This casual meetup combines networking with weightlifting, giving founders, operators, and investors a unique way to connect. Lift, learn, and build new relationships while getting in a good workout, all before relaxing with coffee and conversation.

Free business events in Newcastle this month

Newcastle

  • Motivation Monday: Coffee, Connection & Kickstart at The Lumen, Floor 4 (1st September at 9:30 am): Held weekly, this free morning event is designed to give you a fresh dose of inspiration. Starts with informal networking over coffee or tea, followed by a goal-sharing session for the week. You’re also free to stick around afterwards and use the venue’s free coworking space until 5 pm.
  • NatWest Accelerator Morning Mixer at The Lumen, Floor 4 (2nd September at 9:30 am): Much like its London counterpart, Newcastle’s accelerator morning mixer event is all about offering entrepreneurs the chance to recharge and connect with a supportive community over complimentary Nespresso coffee. Includes group activities for brainstorming, sharing ideas, and celebrating successes.
  • No Suit Club Business Networking at Tickets Bar Newcastle (10th September at 3:00 pm): As the name suggests, there are no suits or formal attire required for this free event — just open and casual networking over drinks.
  • Founder’s Friday at The Lumen, Floor 4 (12th September at 9:30 am): Held every second Friday of the month, Founder’s Friday is all about bringing local entrepreneurs together to connect, collaborate, and get inspired by professionals from multiple industries. It also includes a “Founder Spotlight” session where you can hear directly from entrepreneurs who will share their journeys, challenges, and wins.
  • Slice & Social at Twenty Twenty Bar Newcastle (24th September at 6:00 pm): The very first Slice & Social event for social impact businesses. An opportunity to network with fellow entrepreneurs, find collaborators who share your vision, and get inspired by a panel of guest speakers — all with delicious pizza.
  • Startup Up & Sole Trader Social at North East Chamber of Commerce (25th September at 4:00 pm): This is a chance for local businesses to expand their network, meet new people, and share ideas with others. The North East Chamber of Commerce team will be there to help introduce you if you’re new, and coffee and snacks are provided.
  • HUSTLE Newcastle Entrepreneur Networking Event at All Bar One (25th September at 5:00 pm): This meetup offers a laid-back atmosphere where founders and business owners can make meaningful connections. It’s the perfect place to meet your next mentor, advisor, or business partner.
  • Tech Startup Networking Newcastle-Series A/Venture Capital Networking Event at All Bar One (25th September at 6:00 pm): An event to help tech startups thrive by offering the chance to mingle with potential clients, future partners, and angel investors who can help your business grow. For over 25s only, with a smart dress code.
  • Together We Rise Up at The Lumen, Floor 4 (26th September at 9:30 am): A monthly in-person gathering, where female founders and women-led businesses can network in an open and supportive space, plus gain valuable insights from guest speakers and hands-on activities.
  • Final Fridays Networking at The Alchemist Newcastle (26th September at 2:00 pm): A great opportunity for Newcastle-based businesses to connect with the North East’s top entrepreneurs, get inspired by industry leaders, and access TAPinto® Final Fridays’ online community.

Free business events in Leeds this month

Leeds city

  • Connect & Collaborate X Entrepreneur Social Network at Clockwise Leeds (2nd September at 10:00 am): A relaxed and informal morning where you can connect with entrepreneurs and explore new collaboration opportunities. You’ll also get a free day pass to Clockwise, Leeds’ fully equipped coworking space.
  • Hump Networking at LeedsBID (3rd September at 11:00 am): A dynamic networking event to connect with others, along with guest speakers from YorkshireLive, Reach Regionals, and Leeds BID. Refreshments are provided.
  • Business Social at Bowcliffe Hall (8th September at 8:30 am): For those “tired of the usual networking yawns”, this free event is bringing a fun twist to regular business networking through a pro race motorsport simulator. Breakfast is provided.
  • Network AM – networking for professionals at Ascensor (9th September at 7:30 am): A morning where local businesses and startups can meet with fellow professionals from various industries, share business ideas, and collaborate on projects over a cup of coffee. Also includes guest speakers and the opportunity to present your own business.
  • Co-working day at Wizu Workspace (9th September at 9:00 am): A great opportunity for those looking for a change of scenery, while looking to expand their network. Starts at 9 am, but there’s no set agenda, just pop in whenever works for you.
  • Small99’s People, Planet, Pint™: Sustainability Meetup at The Canary (11th September at 6:00 pm): The perfect opportunity for local businesses to embrace sustainability by learning how to be more environmentally responsible and connect with other like-minded professionals. No business pitches or panels, just real conversations and actionable insights.
  • Breakfast Networking at Park House by Spacemade (16th September at 8:30 am): This event offers a relaxed morning of networking, with coffee and breakfast treats provided. Also includes a guest speaker presentation by Gina Buckle, offering advice on fun branding beyond social media, and how to keep a consistent brand voice.
  • The Marketing Meetup IRL: Leeds at Genio (23rd September at 6:00 pm): An event for marketing professionals to come together in an informal and friendly setting. Includes a panel of guest speakers, and refreshments are provided.
  • Bulgarian female founders in Leeds at Avenue HQ (25th September at 1:30 pm): A niche event specifically for Bulgarian female entrepreneurs, offering a space for founders and startups to meet peers, hear success stories, and gain valuable insights into the business world.

Free business events in Sheffield this month

  • Business Networking – Sheffield Business Peer to Peer Forum at datamills (9th September at 10:00 am): An informal “share” networking event, where each attendee is given a two-minute slot to introduce themselves, explain what makes their product/service beneficial, and share a current challenge or win. Also offers the opportunity to get feedback, insights, and fresh ideas with others.
  • Sheffield- Small99’s People, Planet, Pint™: Sustainability Meetup at Triple Point Brewery (11th September at 6:00 pm): An open networking meetup, where you can discover how your business can be more environmentally responsible. No pitches or panels.
  • Sheffield DM #36: September 2025 at Sheffield Plat (25th September at 5:30 pm): For businesses looking to improve their marketing skills, this free business event is the perfect opportunity to network with other entrepreneurs and learn essential skills from guest speakers in search engine optimisation (SEO), targeting the Gen Z audience and creating a presence on LinkedIn.

Free business events in Manchester this month

Spinningfields Manchester

  • Accelerator Morning Mixer at NatWest Accelerator Manchester Hub (2nd September at 9:30 am): A chance for founders and entrepreneurs to connect, collaborate, and recharge. Includes complimentary Nespresso coffee and group activities where you can brainstorm solutions, exchange ideas, and share your biggest wins with a supportive community.
  • Business Networking Through Golf at Sale Golf Club (5th September at 8:30 am): A free event where you can connect with fellow entrepreneurs, build new relationships, and expand your network through a friendly game of golf. Complimentary bacon sandwiches (or dietary alternatives) and coffee are provided.
  • The Marketing Meetup IRL: Manchester at Auto Trader UK (9th September at 6:00 pm): This event brings marketing professionals together in a friendly, no-pressure environment. Connect with your peers, get fresh ideas from a panel of guest speakers, and enjoy some complimentary refreshments.
  • Tameside Female Entrepreneurs Networking Event at Graze Manchester (18th September at 11:00 am): A place for Tameside-based female entrepreneurs to meet like-minded professionals, plus hear from two women guest speakers on the growth mindset and human resources (HR). Tea, coffee, cakes and sandwiches are available to purchase.
  • Pitch Manchester: Showcase Your Business & Network with Like Minded People at Hotel Motel One (20th September at 1:00 pm): This is an opportunity to perfect your pitch and build valuable connections. Practice your elevator pitch in front of a supportive audience while meeting fellow founders, business owners, and potential partners who can help you grow.
  • Tech Startup Networking Manchester-Series A/Venture Capital Networking Event at BLVD Manchester (25th September at 5:00 pm): An event for tech startups to meet potential partners, clients, and angel investors in a professional setting. The evening will also feature expert talks on venture capital funding, peer-to-peer MVP reviews, and market strategy. For over 25s only, with a smart dress code.
  • HUSTLE Manchester Entrepreneur Networking Event at BLVD Manchester (25th September at 6:00 pm): A chance to expand your network and find the key people who can help your business grow in a relaxed, no-pressure environment. For over 25s only, with a smart dress code.

Free business events in Liverpool this month

Liverpool

  • Founder Funding Groups – Round Table at Avenue HQ (3rd September at 12:00 pm): This event offers a founder-focused session exploring how to identify investors for early-stage and growing businesses, with networking opportunities and advice from experienced mentors and investors.
  • real5 Liverpool South Networking Lunch at Space Coffee Bar and Grill (5th September at 12:00 pm): A casual networking event where business owners and entrepreneurs alike can connect, share ideas, and expand their network, all while enjoying lunch in a relaxed setting.
  • Start Up September at Clockwise Offices (9th September at 9:30 am): Offering “a day of fine-tuned support for Liverpool-based start ups and scale ups”, Clockwise Offices’ free event is providing networking opportunities, multiple workshops, complimentary professional headshots, and the chance to cowork in their space in the afternoon. Breakfast and lunch are also provided.
  • real5 Liverpool Central Lunch Summar Social at Zenn Liverpool (12th September at 3:00 pm): Summer isn’t quite over for real5, as it’s offering a fashionably late summer social networking event, where entrepreneurs of all stages can mingle and connect over delicious food and drink.
  • Long Lane Business Networking at Kitchen no.4 (15th September at 12:00 pm): This free, monthly networking event is for businesses in North-East Liverpool’s Long Lane area. A relaxed and open event where you can connect with fellow business owners, share insights, and get expert guidance on sustainable growth.
  • HUSTLE Liverpool Entrepreneur Networking at Pier Eight Restaurant & Bar (23rd September at 5:00 pm): A relaxed and social networking event where founders and business owners can effortlessly connect with mentors, advisors, and potential partners.
  • September Connect and Collaborate Liverpool at The Municipal Hotel and Spa (24th September at 10:00 am): A lively morning of networking designed to help you build genuine professional relationships. Offers a relaxed and welcoming atmosphere, perfect for connecting with people and finding collaboration opportunities.

Free business events in Birmingham this month

Birmingham

  • Brummies Networking – Free Business Networking at Grosvenor Casino (9th September at 11:00 am): This event is designed for genuine, no-pressure networking. Expect straightforward conversations, not pitches or speeches. Tea and coffee are provided.
  • Launch Pad: Networking for Birmingham businesses at Library of Birmingham (17th September at 5:00 pm): An evening of more than just small talk. Make meaningful connections, gain valuable industry insights, and have inspiring conversations with other professionals. The evening will also feature guest speakers and engaging activities.
  • HUSTLE Birmingham Entrepreneur Networking Event at O Bar (18th September at 6:00 pm): Just like all HUSTLE networking events, this one is designed to be a chilled and welcoming experience. This is the perfect place to meet your next mentor, swap ideas with other founders, and find your next big collaboration.

Free business events in Nottingham this month

Nottingham

  • Nottingham – Small99’s People, Planet, Pint™: Sustainability Meetup at Broadway Cinema, Mezz Bar (2nd September at 6:00 pm): The perfect opportunity for local businesses to learn how to embrace sustainability. Learn how to make your business more environmentally responsible and connect with other like-minded professionals.
  • Networking at Portello Lounge (5th September at 8:00am): This relaxed and welcoming meetup aims to bring a wide range of businesses together for networking, whether you’re a social media expert, a photographer, an accountant, or an HR specialist. There’s also a meetup at The Ruddington Arms on the 19th of September.

Free business events in Cambridge this month

  • Mindstone Cambridge September AI Meetup at The Bradfield Centre (2nd September at 6:00 pm): For AI startups and businesses looking to integrate the technology, this event is the perfect opportunity to learn about the latest AI projects that are making a real impact, gain valuable insights from industry experts, and expand your network. Includes three informative talks, followed by networking with pizza and drinks.
  • Cowork Crew Cambridge at Fora (12th September at 9:00 am): A free event that “takes the best bits of coworking and networking and jumbles it together”, allowing founders and entrepreneurs to try out a new working space, while connecting with others. Also includes a talk by Jodie Newman, founding owner of the Business Allotment, on how to spark creativity.
  • The Marketing Meetup IRL: Cambridge at The Bradfield Centre (23rd September at 6:00 pm): This event brings marketing professionals together in a friendly, no-pressure environment. Connect with your peers, get fresh ideas from a panel of guest speakers, and enjoy some complimentary refreshments.
  • Drinks for Entrepreneurial Folk at The Hawk’s Club (23rd September at 7:30 pm): An unstructured event, with no pitches or guest speakers involved, just pure networking in an informal environment. Open to those who work in a startup, are starting a business, or just want to support early-stage companies.

Free business events in Oxford this month

  • OxLiT: Oxford Leaders In Tech – September 2025 MeetUp at Business and Intellectual Property Centre Oxfordshire (BIPC) (9th September at 6:00 pm): An event specifically for tech founders, technologists and leaders, offering networking and insights from two innovative guest speakers.
  • Get Connected – Oxford at Metro Bank (18th September at 9:30 am): A fun and informative networking event, providing a welcoming space to mingle and meet fellow entrepreneurs. The GetAhead team will also be there to share tips on successful networking.
  • Startup Huddle Oxford – networking event at Business and Intellectual Property Centre Oxfordshire (BIPC) (18th September at 6:00 pm): As one of the UK’s biggest monthly networking events, Startup Huddle kicks off with two featured startups, followed by a Q&A and open networking. Hot and cold refreshments are provided.
  • Mindstone Oxford September AI Meetup at The Slow and Steady (24th September at 6:00 pm): Whether you’re an AI startup or a business curious about the technology, this free event allows you to learn about the latest AI projects, get expert insights, and grow your network. Followed by networking over pizza and drinks.

Free business events in Bristol this month

Bristol city

  • Networking for founders, creators, freelancers + rebels at The Square Club (1st September at 6:00 pm): A monthly meetup tailored for young entrepreneurs, offering a space to build connections, discover new opportunities and get hands-on advice for tackling the challenges of running a business.
  • Rebel Run Club at Temple Studio (3rd September at 6:00 pm): A monthly run through Bristol city, giving entrepreneurs, founders, and business owners a unique way to network and connect while getting some exercise. Also being held on the 17th.
  • Entrepreneurs Circle Local Meeting at The Inn at Yanleigh (9th September at 6:30 pm): This is a meetup designed for Bristol-based founders and entrepreneurs. A chance to connect with peers, share experiences, and get practical marketing insights you can apply to your business right away.
  • Meet up at Ye Shakespeare (25th September at 12:00 pm): Hosted by Rhoda Brain and Duncan Russell of Miint Marketing, this is a vibrant lunchtime networking event helping local businesses build meaningful relationships and strengthen ties within the community.

Free business events in Cardiff this month

Cardiff city

  • In Person Business Networking at The Maltings (2nd September at 9:30 am): Held every first Tuesday of the month, this networking event welcomes business owners of all ages and backgrounds. Whether you’re just starting out or a seasoned entrepreneur, this is a great opportunity to connect with a diverse community and grow your network.
  • Cardiff Start-Up Social, Innovators Uncensored – September at Mad Dog Brewery Co (11th September at 6:00 pm):  A chance to meet up to 150 other entrepreneurs and SMEs in a relaxed, no-pressure atmosphere. Also features a “Fireside Chat” with serial angel investor Kevin Smith, who will share how he got his first customers, built his first product, funded the business, and more.
  • CARDIFF: Find Your Funder at One Central Square (15th September at 10:00 am): For those looking to grow their business, this event offers the opportunity to explore business funding options, including potential access to business grants. Also includes networking at the end.
  • HUM4NS Talks Cardiff 2025 at voco St David’s (15th September at 7:00 pm): This event offers valuable networking opportunities and a panel of inspiring speakers discussing the challenges and valuable lessons they’ve learned from their personal business journeys.
  • DIVERGE: September 2025 at Tramshed Tech (23rd September at 10:00 am): A monthly gathering specifically for Neurodivergent founders to connect, cowork, and network in a safe and supportive environment.
  • CBL Cardiff Breakfast Meeting at Village Hotel Cardiff (26th September at 7:30 am): This monthly breakfast meeting is a chance for Christian business leaders to connect, share insights, and discuss the pressures and opportunities of today’s business world over a complimentary tea and coffee.

Free business events in Edinburgh this month

Edinburgh

  • Founders Live Edinburgh at CodeBase (11th September at 5:30 pm): Calling itself the “ultimate entrepreneurial experience”, Founders Live offers more than just networking; it’s also a chance for entrepreneurs to pitch their business and have the chance to win $1m in cash savings on 100+ essential apps and services for startups, plus an appearance on the Founders Live Prime Time regional qualifiers. The latter is optional, but you can apply to pitch your business.
  • EOS UK users regional community event at Surgeons Quarter (17th September at 10:00 am): An event where business founders and entrepreneurs can learn everything they need to know about the Entrepreneurial Operating System (EOS), with insights from a guest speaker. Includes networking opportunities.
  • She Scales at RBS Accelerator Hub (18th September at 9:30 am): A networking and coworking event that offers female founders a supportive space to connect, collaborate, and step outside their comfort zone.
  • BIMA x DMA Scotland | Magic Happening at Cold Town House (18th September at 5:00 pm): BIMA & DMA Scotland are coming together to hold a late-summer drinks event celebrating the most dynamic digital and marketing communities, with the chance for business owners and entrepreneurs to expand their networks.
  • Garandor x Clockwise: Startup Journey & Networking at Clockwise Edinburgh Leith (18th September at 5:30 pm): A free event where the founders of Clockwise will share their insights on building a startup, including the toughest challenges, biggest milestones and most valuable lessons learned. Includes networking opportunities.
  • The Collaboration Club – Monthly Networking for Business Owners at Hotel Indigo (24th September at 8:00 pm): The Collaboration Club is all about warm and welcoming events, and their networking sessions are no exception. This free event offers women founders the opportunity to engage in meaningful conversations, expand their network, and find their next collaboration.
  • The Marketing Meetup IRL: Edinburgh at Rationale (25th September at 6:00 pm): A friendly, informal event for marketing professionals to network and gain valuable insights from a panel of guest speakers. Refreshments are provided.

Free business events in Glasgow this month

Glasgow

  • Business Networking in Glasgow at Nuffield Health Glasgow Central Fitness & Wellbeing Gym (3rd September at 6:30 am): While it’s an early start, BNI Dynamo’s weekly networking event is all about leaving you feeling energised and ready to take on the business world. It offers the chance to network, share your goals, and showcase what you do with a 10-minute spotlight. Free breakfast is provided.
  • Business Networking at Hillhead Sports Club (4th, 11th, 18th, 25th September at 8:00 am): This weekly meetup is a space where entrepreneurs can find the support they need to drive their business forward. Share challenges, gain valuable insights, and build lasting connections with a community that understands your journey.
  • Founders Live Glasgow at Barclays Eagle Labs (4th September at 6:00 pm):  Founders Live is where entrepreneurs come to network and pitch their business for a chance to win $1 million in cash savings on 100+ essential apps and services and an appearance on the Founders Live Prime Time regional qualifiers. You can sign up through Eventbrite if you just want to attend for networking, but to apply to pitch your business, you’ll need to apply here.
  • 8 Business Networking Coffee Morning SEPT at The Alchemist Glasgow (17th September at 9:30 am): This event takes a “mix and match” approach, giving you the freedom to connect at your own pace. Also has structured round-table group sessions and ends on a high note with a fun prize draw.
  • Networking Coffee Morning with BIPC Glasgow at The Mitchell Library (24th September at 10:00 am): An inclusive, sit-down event where entrepreneurs can connect with fellow founders and learn how BIPC Glasgow can support their business growth. Free hot drinks and breakfast rolls are provided.
  • She Scales: Women Founders Get-together & Coworking Day at Accelerator Hub, 4th Floor (30th September at 10:00 am): This event offers a dedicated space for women founders to connect with peers, share ideas, and get work done alongside a community of entrepreneurs. Includes a guest speaker (to be announced) and complimentary coffee and pastries.
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

The UK gender pay gap might be worse than we thought

The UK has miscalculated its gender pay gap because it didn’t pay enough attention to small business data, a new report claims.

The Office for National Statistics (ONS) might have been consistently underestimating the UK’s gender pay gap by one percentage point since 2004, a new report suggests.

Over the bank holiday, the British Journal of Industrial Relations (BJIR) shared findings that suggest the ONS may have been overly-reliant on payroll data from large businesses in its Annual Survey of Hours and Earnings (ASHE).

The paper reveals how this has skewed the results of the ASHE for the past 20 years, and potentially influenced how policymakers, employers, and the public understand progress toward pay equality.

What is the UK’s gender pay gap?

The gender pay gap refers to the difference in earnings between men and women employees. In 2024, the mean gender pay gap for full-time employees was 7.0%, meaning on average, women earn 93p for every pound that men earn.

Since records began in 1997, the gender pay gap has been closing. But the BJIR report suggests we might actually need to take a step back in 2025, as the ONS course corrects on what may have been a flawed methodology.

When gathering its statistics from companies, the BJIR alleges that the ONS did not properly take into account that most of its data came from big firms, where the gender pay gap is narrower. In smaller businesses, women are often paid less and underrepresented.

The BJIR findings were first reported by the Financial Times. According to the Financial Times, the ONS said the ASHE survey was under review, and that some of the issues raised in the report had already previously been addressed.

“Weighting schemes are just one aspect of the methodology of a complex survey such as Ashe, and we regularly scrutinise these methods to ensure they continue to be relevant and aligned to best practice,” the ONS said.

However, this is not the first time that the government body has faced accusations of sharing flawed data. In October 2023, the ONS suspended its monthly Labour Force Survey (LFS) due to concerns about data accuracy. This suspension lasted until February 2024.

Incoming pay gap data law changes

Trust in the government’s earnings data will be paramount ahead of incoming changes to pay gap reporting, which are set to come into force from next year.

Large employers will be asked to create action plans on addressing gender pay gaps, at first on a voluntary basis, before being made mandatory in October 2027. 

In June, the government launched a consultation on extending existing pay gap reporting laws to require large employers (those with 250 or more employees) to publish data on disability and ethnicity pay in their organisations.

It is hoped that these law changes will improve pay transparency in the UK. But, if the BJIR is to be believed, the ONS might need to get its own house in order first.



Reliable data matters in today’s labour market

The ASHE survey is used to produce comprehensive statistics on the earnings, hours, and gender pay gap in the UK for employees. Its findings are commonly used to inform decisions related to pay and working conditions, including over the future level of the minimum wage.

The reliability of these statistics matter not only to policymakers but also to employers and workers navigating an increasingly difficult labour market. 

In the hospitality sector alone, 4% of jobs have reportedly been lost since the Budget, in part because employers have struggled to absorb rising costs from higher minimum wages and National Insurance contributions, set by policymakers.

Ahead of changes to pay gap reporting in the forthcoming Employment Rights Bill, the demand for trustworthy wage reporting has never been greater. Without it, firms may end up making decisions on incomplete or misleading evidence.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Is your ecommerce site ready for mobile shoppers?

Ecommerce sellers may need to update their websites, as new data shows that online shopping becomes mobile-first.

More than half of UK adults now use their smartphones to scroll online stores, making it a more popular tool for shopping than for playing music, according to a YouGov tracker.

Smartphones have become firmly implanted in many areas of life, and online shopping is no exception. While buyers of the past may have browsed catalogues, telesales, or the high street, today they expect a pocket-sized shopping experience from the comfort of their sofa.

As consumer behaviour evolves, it’s important for ecommerce retailers to keep up. In this article, we’ll explore how small retailers can adapt to stay competitive.

Why mobile shopping is now the majority

According to YouGov’s 2024 study on how Brits are using their smartphones, 55% of Brits report using them at least several times a week for online shopping. That’s around 4% more than say they use their phone for listening to music.

Experts propose that convenience and the rise of mobile pay are major driving forces behind the current dominance of mobile shopping. 

Caila Schwartz, Director of Consumer Insights at Salesforce, explained to Reuters, “What we’ve always seen is this gap between shoppers looking and browsing from their phones, but then they go back to their computers and buy.” 

She added that this gap is shrinking as retailers introduce mobile-specific features like digital wallets (options like Apple Pay and Google Pay), store billing and shipping details for loyalty members, and personalised product recommendations.

Faster checkouts, tailored recommendations, and all-hours availability means there are fewer barriers standing in the way of shoppers hitting ‘checkout’. And, because phones are always within reach, casual scrolling can easily turn into an impulse buy.

The trend reflects a broader shift towards digital-first shopping habits, including social commerce, which is particularly prevalent among younger consumers. 

Women and young people more likely to shop on mobile

YouGov reports that women are more avid mobile shoppers, with 60% using their phones for online shopping, compared to a still-significant 50% of men. 

Talking age, 65% of 25-49-year-olds and 57% of 50–64-year-olds say they shop online via their phones. The figure drops sharply after 65, with only 35% of older smartphone users using their devices for shopping, according to YouGov.

Armed with this data, ecommerce retailers can tailor mobile-first marketing to the right audiences. The beauty of mobile commerce is that it offers built-in channels such as targeted SMS and push notifications. 

You can also roll out social commerce campaigns on platforms like Instagram or TikTok, where audiences tend to skew younger and female.

While older shoppers and men are slower to hop on the mobile shopping trend, adoption is steadily increasing across all groups compared to previous years. Regardless of age or gender, all customers now expect a seamless mobile shopping experience as standard.



How do you get your site mobile-ready?

Many sites still fall short of mobile-readiness, with slow loading times, clunky navigation, and frustrating checkout experiences on small screens, which easily drive shoppers away. 

Mobile shoppers have an increasingly short attention span, and any inconvenience can result in abandoned carts. They may be more likely to abandon their shopping carts due to high shipping costs, forced sign-ups, or app downloads.

For SMEs, this can mean lost sales, wasted ad spend, and customers that may not return. To get it right, test your site pre-launch with tools like Google’s Mobile-Friendly Test and take advantage of mobile optimisation features on ecommerce platforms like Shopify.

Even simple fixes, such as offering guest checkout, faster loading pages, and smoother checkouts, can significantly boost conversions and customer satisfaction.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

4% of hospitality jobs lost in ten months

Official data shows that hospitality has accounted for more than half of all job losses in the UK since last October.

At the start of this year, we reported on exclusive Startups findings that showed hospitality bosses felt the least optimistic about 2025. They were right to worry.

Analysis of jobs Office for National Statistics (ONS) data by the industry’s leading trade body, UKHospitality has found that 53% of all job losses in the UK came from pubs, bars, hotels, and restaurants, after the 2024 Autumn Budget sent employer costs skyrocketing.

UKHospitality represents more than 123,000 venues. In total, it said that about 4.1% of all jobs in the sector, or one in 25, has been lost since last October’s announcement.

According to the group, that percentage is seven times larger than the rate of job losses across the wider UK economy, confirming “the sector is the hardest hit by tax increases.”

Bosses slam “regressive” National Insurance rise

Job losses in restaurants, bars, pubs and hotels total around 89,000 since October 2024, according to the UKHospitality analysis.

The group is blaming this spike on higher taxes announced by Chancellor Rachel Reeves, including a “regressive” rise in the rate of employer National Insurance Contributions (NICs) from 13.8% to 15% at the start of April.

The Office for Budget Responsibility (OBR) had forecast around 50,000 job losses as a result of the changes. As Kate Nicholls, Chair of UKHospitality, pointed out, the actual figure of 164,641 is three times higher. Hospitality alone surpasses that figure by nearly 40,000.

In a triple whammy, Whitehall also lowered the earnings threshold for employers from £9,100 to £5,000 per year – increasing the cost of employing part-time and seasonal workers – and raised the minimum wage and living wage in-line with inflation.

“At a time when the country needs jobs,” said Nicholls, “the Government should be encouraging hospitality to grow and create jobs, not tax them out of existence.”

What else is behind hospitality hiring woes?

The figures from UKHospitality are staggering, but they are not surprising. A perfect storm has been brewing for the hospitality industry, culminating in today’s announcement.

Consumer spending is significantly down as rising inflation makes eating out unaffordable for many patrons. New visa laws have made it more expensive to hire chefs, bar managers, and bakers from abroad, despite the sector being one of the most reliant on non-UK employees.

Business rates also more than doubled at the start of April as a result of the Government withdrawing relief, with the average pub’s rates bill going up from £4,017 to £9,642 a year.

Many employers have raised their prices or introduced new charges to absorb these spiralling costs. But with every penny added to price lists comes the risk of alienating loyal customers, at a time when businesses have never needed them more.

Mandira Sarkar is the owner of Mandira’s Kitchen, a small restaurant in Surrey. “We’re in hospitality,” said Sarkar. “We can’t just pass costs on. It’s becoming impossible to survive.”



More support needed, and soon

Even the big players are bowing out. BrewDog closed 10 pubs and bars last month, and the CEO of Greene King has called for more support to help its struggling franchisees.

Whitehall has responded with some strategic measures designed to boost footfall, like protecting nightlife from noise complaints and awarding some local councils funding to encourage expansion for outdoor dining. But Nicholls has said it’s not enough.

“The Government needs to recognise the devastating impact of its tax increases on working people and communities across the country. It should take action at the Budget to reverse this damage by lowering business rates, fixing NICs, and cutting VAT”, said Nicholls.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

US startups are flirting with the 996 work model. It’s a terrible idea

The demanding ‘hustle strategy’ has been linked to burnout and poor health.

As some companies experiment with four-day work weeks, some US tech firms are reportedly taking a page from China’s book, by adopting the extreme 996 working model.

The 996 schedule means working 12 hours a day for six days a week. Often praised as a “hustle strategy” that drives rapid growth and innovation, it’s also attracted controversy for leading to extreme burnout. First popularised in China’s tech and internet industries, the model has since caught on in some growth-hungry US companies.

On this side of the pond, though, it’s unlikely to stick. Our Right to Switch Off (RTSO) survey shows that UK founders lean towards boundaries and work-life balance, not extreme hours.

So what lessons, if any, should small-team founders take from the 996 movement?

What is the 996 – and why is it trending in the US?

The 996 model requires employees to work from 9am to 9pm for six days a week, adding up to 72 hours in total. The schedule was popularised in China’s tech and internet sectors, quickly becoming the industry norm over there. 

Despite being declared illegal by China’s Supreme Court in 2021, the approach has also spread to Silicon Valley’s tech and AI startups. Staffing and recruitment entrepreneur Adrian Kinnersley told Wired that 996 is becoming “increasingly common”.

Some companies are even using it as a filter in the hiring process. “We have multiple clients where a prerequisite before interviews is whether candidates are willing to work 996,” said Kinnersley.

One example of a firm that’s apparently adopted a 996 model is the AI startup Rilla. Wired reports that the company’s job listings openly demand more than 70 hours a week, warning applicants not to apply unless they are “excited” by the schedule.

Startup culture is often closely associated with hustle culture; a recent workplace phenomenon characterised by glorifying constant busyness, long working hours, and the relentless pursuit of success.

Productivity and achievement can be positive. But hustle culture can be detrimental when it encourages unsustainable practices, and neglects the importance of rest and recharge.

This is why the 996 has attracted considerable backlash. Critics highlight its links with burnout, health issues, and even worker deaths. And, as Kinnersley points out, the model seems “wildly noncompliant” with US labour laws, raising doubts about its legality as well as its ethics.

Why 996 is a toxic trap for startups

The criticism of 996 centres on its damaging impact on employee health. Such long hours are closely linked to burnout, as well as serious mental and physical health issues.

But the risks don’t stop there. Extreme schedules can also hurt business performance since tired employees make more mistakes, take longer to recover, and morale drops, leading to higher staff turnover. For small teams, losing just one person can seriously stall growth. In this way, adopting 996 with the goal of expansion can end up backfiring.

UK founders seem to already recognise this. In our survey of more than 500 business leaders, over 90% supported the government’s proposed RTSO laws, which would give employees the right to disconnect from work communications outside their contracted hours.

Unlike their US and Chinese counterparts, most UK and European founders don’t fall into the trap of overworking. Instead, they recognise that real growth is possible while also protecting employee health and wellbeing by adopting sustainable working practices.



What founders should do instead

Instead of requiring employees to pull extreme hours, bosses should focus on setting realistic working weeks, protecting downtime, and offering fair policies for overtime. 

When you do need work completed outside the usual 9–5, there are healthier ways to approach it, such as sprint-based projects, flexible scheduling, and clear boundaries around off-hours communication. These all help teams stay agile without burning out.

The 996 model isn’t a badge of honour, it’s a red flag. Smarter leadership looks like building a culture that values balance, as this will strengthen your team, protect well-being, and drive better long-term results.

For more tips on creating a healthier workplace culture in 2025, read our guide to organisational culture.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Employment Rights Bill: what’s coming, and when?

Changes to zero-hour contracts, unfair dismissal, and statutory sick pay are due over the next two years.

There’s been a major update on the timeline for the government’s new Employment Rights Bill. Aiming to both support economic growth and empower workers, the changes are set to roll out in stages from this year until 2027.

In its newly-released roadmap, Whitehall has outlined which reforms are on the bill and when they’ll be implemented. 

The ambitious package will modernise unfair working practices, such as zero-hour contracts, eligibility for Statutory Sick Pay (SSP), and unfair dismissal. 

All industries will be affected but retailers and hospitality operators in particular should take note. Pubs, bars, restaurants, and shops will be especially affected by the changes due to their high reliance on zero-hour contracts, tipping culture, and flexible shifts. 

What’s changing (and when) in the Employment Rights Bill?

After announcing the Employment Rights Bill in October last year, the government has now released a comprehensive roadmap for its implementation. With such an ambitious roster of changes, the reforms will be rolled out in phases. 

Here is when employers can expect each change to take effect:

Immediate (once granted Royal Assent):

  • Some recent union restrictions (from 2016 and 2023) will be removed, meaning workers involved in strikes have more legal protections
  • Striking workers will have protection from being sacked for the whole time of a legal strike and even after it ends
  • If an employee is dismissed mainly because they joined protected industrial action, that dismissal will automatically be unfair

From April 2026:

  • The earnings threshold and three waiting days for SSP will be removed, with eligible employees now able to receive SSP from their first full day of sickness absence
  • Employees will be able to give their employer notice that they will be taking paternity and unpaid parental leave from day one in a job
  • Whistleblowers in your business will be protected from retaliation. Protections will also extend to include the prevention of sexual harassment
  • A new body called the Fair Work Agency will monitor and enforce workplace rights, so small businesses may be checked for compliance
  • The maximum period of the protective award in collective redundancy will be doubled, so the compensation period workers can get will be twice as long
  • Easier processes for unions to be recognised and vote on issues, including electronic and workplace ballots, will be introduced

From October 2026:

  • Legislation will be introduced to ban ‘fire and rehire’; a practice where businesses cut staff to rehire new workers on worse terms to cut costs
  • Employees will be consulted on how tips are shared out in the workplace
  • You’ll be required to take ‘all reasonable steps’ to prevent sexual harassment in your workplace, and you’ll have a new duty to prevent third-party harassment by clients, customers, or contractors
  • Union reps will have stronger protections, including access to paid time off and facilities to perform their duties
  • Voluntary gender pay gap and menopause action plans will be introduced

In 2027:

  • Pregnant employees and new mothers will be better protected against dismissal
  • Workers will have the right to take time off when close family members die
  • Exploitative zero-hours contracts will be a thing of the past, and contracts must outline predictable hours
  • Staff will be protected from unfair dismissal from their first day of work
  • Employees will be able to request flexible hours more easily
  • Gender pay gap and menopause action plans will be made mandatory, after being introduced voluntarily in April 2026
  • Rules around preventing harassment in the workplace will be clearer
  • Rules for working with unions and employees will be updated for modern workplaces

What employers need to do

It’s wise to begin reviewing your contracts and shift practices before the changes begin rolling out later this year. Pay special attention to practices around sick leave and paternity / parental leave, as laws around these are set to change imminently.

In addition, updating your payroll and HR systems ahead of the changes to SSP and parental leave will help minimise headaches later down the line. These changes are set to take effect from April next year, which will roll around quickly.

While reforms around tipping, harassment, and flexible working will come in later 2026 and 2027, it won’t hurt to start looking at your policies around these already. 

Given that numerous changes are underway, it’s smart to begin training managers on the reforms so they are well-informed once they become set in stone. Being proactive will always help ensure that transition periods run much more smoothly.



Why it matters for small businesses

The reforms aren’t optional, and failing to comply can lead to costly employment tribunal claims, fines, or damage to your business’s reputation.

Businesses are already facing tough challenges, from tax hikes to shrinking profit margins, so the last thing you need is extra pressure like legal disputes or recruitment headaches. Non-compliance with the new rules will only exacerbate these problems by increasing staff turnover, recruitment costs, and the risk of lawsuits.

But don’t stress, the phased rollout of the reforms gives you plenty of time to adapt, as long as you start in good time. Following the new rules not only reduces risk, but it can also boost staff morale, retention, and your business’s reputation in a competitive job market.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

HMRC issues warning on Self Assessment scams

Hundreds of thousands of customers reported scams to HMRC in the last 12 months.

HM Revenue and Customs (HMRC) has issued a warning to business owners who file Self Assessment tax returns, as scam attempts become increasingly sophisticated.

Scammers send falsified letters, emails, and voicemails from the department that threaten legal action over pretend tax errors or underpayments. Concerned customers reported more than 170,000 scam referrals to HMRC in the 12 months to 31 July 2025. 

Earlier this year, 100,000 PAYE employees were contacted after their accounts were used in a phishing scam that cost HMRC £47m.

Kelly Paterson, HMRC’s Chief Security Officer, said: “Scammers target individuals when they know Self Assessment customers will be preparing to file their tax returns. We’re urging everyone to stay alert to scam emails and texts offering fake tax refunds.”

Rise of fake tax refund scams

Scammers often impersonate government bodies such as HMRC, Companies House or even the Intellectual Property Office (IPO), in order to steal your money, or your identity, by getting you to reveal personal information. These kinds of scams are called ‘phishing’. 

Thanks to the information you file in your tax return, phishers who contact business owners may be able to gain access to confidential information like passwords, usernames, and access codes, so it’s important to stay vigilant.

HMRC data reveals that over a third of phishing attempts reported by customers last year regarded bogus tax rebates. Criminals can contact you via email or text message in order to get you to click on a hyperlink and enter personal details.

Image credit: gov.uk

New year, new scams

HMRC says filing early can help. Those who have already submitted their tax return are more likely to recognise scam attempts near the Self Assessment 31 January 2026 deadline

Taxpayers who leave filing until the last minute often face added pressure and may be more vulnerable to phishing messages that appear urgent or official. By contrast, early filers tend to have more time to scrutinise communications and are less likely to be caught off guard. 

Thankfully, reports of scam attempts have fallen by 12% year-on-year, according to government data. But evolving technology means that phishing attempts are harder to spot.

Cyber criminals are reportedly using AI chatbots to fix grammatical errors and spelling mistakes, removing an obvious red flag for those on the lookout for false communications.

Scammers are also increasingly setting up fake websites that copy the design and branding of HMRC in order to dupe taxpayers. In 2023, nearly 27,000 of these malicious web pages were taken down, representing a 29% increase on the previous year.



How to spot an HMRC scam

The best way to prevent yourself from falling prey to a scam is not to panic. ““Taking a moment to pause and check can make all the difference”, says Paterson. If you receive urgent communication or threats about a tax filing, take a deep breath. HMRC will not:

  • Leave voicemails threatening legal action or arrest
  • Ask for personal or financial information via text message or email
  • Contact customers by email, text, or phone to inform them about a refund 

Never click on suspicious links or share personal information directly from a suspicious source. Instead, contact the company or person using their official details. For example, if you’ve been sent suspicious communication from someone claiming to be from HMRC, you can check the official HMRC scams guidance to check if it’s a genuine contact.

If you do fall victim to a scam, contact your bank immediately to stop any unauthorised transactions. Stop all communication and report the scam to phishing@hmrc.gov..

“Report any suspicious activity to us before the fraudsters do any more harm. Search ‘HMRC scams advice’ and refer to the scams guidance on GOV.UK”, adds Paterson.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Sexual harassment laws for hospitality

New laws in the UK mean that businesses have a clear duty to act against sexual harassment in the workplace. Here’s what you need to know.

Sexual harassment in the workplace is a serious issue, but it’s been particularly prominent in the hospitality industry for decades. 

Fortunately, the UK Government is finally taking action to prevent harassment and protect employees. The new Worker Protection Act, enforced in October 2024, makes it clear that employers must take real action to prevent harassment. 

It’s no longer enough to just deal with issues after the fact. Now, businesses are expected to create safe, respectful workplaces from the start.

Startups has worked with businesses for over 20 years in helping them understand the UK’s relevant laws and regulations. We’ll explore the current legislation on sexual harassment, the issues it has for hospitality firms, and actionable steps you can take to ensure it can be prevented within your own company culture.

💡Key takeaways

  • Under the Worker Protection Act 2023, employers are responsible for preventing sexual harassment in the workplace.
  • If a business fails to protect staff from harassment, compensation can be increased up to 25% in an employment tribunal.
  • Hospitality businesses should have a clear anti-harassment policy, provide mandatory training, and establish multiple reporting channels.
  • When a complaint is made, businesses should listen carefully, investigate confidentially, take appropriate action, and provide support to the victim.

What’s the current legislation on sexual harassment in hospitality businesses?

The current regulation around sexual harassment in the workplace is the Worker Protection Act 2023, which came into effect on October 26th, 2024.

An amendment of the UK’s Equality Act 2010, this legislation was introduced to strengthen protections against workplace sexual harassment. It clearly defines what counts as unacceptable behaviour, gives employers more responsibilities for prevention, and establishes stricter enforcement measures and penalties for non-compliance.

It also introduces mandatory training for staff and ways for reporting and addressing complaints more effectively.

What does the Worker Protection Act 2023 say?

The Worker Protection Act 2023 is designed to shift the focus from reactive measures to proactive prevention of sexual harassment. It involves the following provisions:

  • Employer duty to prevent harassment: Employers must anticipate risks and implement measures to prevent sexual harassment.
  • What counts as harassment: Any unwanted behaviour of a sexual nature that makes someone feel uncomfortable, humiliated, or creates a hostile environment.
  • Third-party harassment: Harassment by clients, customers, or contractors is also the employer’s responsibility.
  • Larger consequences: If a company fails to protect staff, compensation for victims can be boosted by up to 25%.
  • EHRC enforcement: The Equality and Human Rights Commission (EHRC) can investigate suspected breaches of preventative responsibilities, even if there hasn’t been a sexual harassment incident.
  • The course of employment: Employer responsibility is extended anywhere the employee is carrying out their job, such as external locations, as well as work-related social events.

Why is sexual harassment a risk at hospitality businesses?

Sexual harassment is a risk in hospitality businesses because of the nature of the work. Long and irregular hours, high-pressure shifts, and close interactions with both customers and colleagues can create situations where inappropriate behaviour is more likely to happen.

And unfortunately, sexual harassment has historically been an issue in the hospitality industry, with many restaurant businesses struggling to keep their workplaces safe. 

According to statistics reported by HR Review, 90% of hospitality staff have experienced sexual harassment at work. Additionally, 75% of hospitality businesses say they are concerned about protecting staff from sexual harassment by customers and other third parties.

Inevitably, sexual harassment can and will have a detrimental effect on business success. It can lead to higher staff turnover, increased absenteeism, and lower productivity as employees feel unsafe or unsupported. 

It was also revealed that around 60% of sexual harassment incidents don’t get reported, primarily because employees fear retaliation or don’t believe anything will change. This culture of silence not only harms employees but also allows bad behaviour to go unchecked, causing long-term damage to morale and trust. 

For hospitality businesses, where teamwork and customer service are essential to success, the impact can be even greater, as poor staff engagement, reputational damage and potential legal action can have a detrimental impact.

McDonald’s sexual harassment scandal

In March 2025, the EHRC issued a warning to fast food giant McDonald’s, with UK owners potentially facing legal action if they fail to take steps to protect their staff from sexual abuse. This warning followed a BBC investigation in 2023, which revealed claims of a toxic work culture of sexual assault and harassment.

This case shows that no workplace is immune to harassment, and failing to act can have serious legal and reputational consequences. Every business has a duty to create a safe and respectful environment, and not doing so, or failing to comply with the Workers Protection Act 2023, can land you in serious hot water financially and legally.

How can I prevent sexual harassment at my hospitality business?

To prevent sexual harassment in your own hospitality business, you should have a clear policy, effective training, and a proactive approach to handling complaints. Here are a few ways you can stamp out sexual harassment and ensure safety for everyone.

1. Create a clear anti-harassment policy

The first step is to have a clear anti-harassment policy. It should define what counts as sexual harassment, explain what kinds of behaviours are unacceptable, and outline the consequences for breaching those rules. It’s important that you reinforce this policy regularly, and that staff can easily access it, such as through employee handbooks.

2. Provide regular training

Regular training should be mandatory for all employees, especially managers. Training should cover how to recognise harassment, how to respond to incidents, and how to maintain a respectful culture. This process will help ensure that everyone understands their responsibilities and knows what to do if problems arise.

3. Set up easy reporting channels

Employees should have safe and simple ways to report harassment, without fear of retaliation. That’s why you should offer several reporting options for employees, such as speaking to the human resources (HR) department, their line manager, or an anonymous hotline. That way, staff can feel confident that their concerns are taken seriously and are acknowledged properly.

4. Take complaints seriously

When complaints are made, they must be taken seriously and investigated quickly and fairly. Therefore, you should follow through with appropriate action. The right action will depend on the individual situation, but it could include investigating the complaint, disciplinary measures, mediation, or just reinforcing the policy and reminding the team about the company’s expectations.

5. Review and update your policy regularly

Finally, policies and training should be reviewed regularly. Keeping procedures up to date will ensure that you’re compliant with legal requirements and allow you to respond to staff feedback, thereby helping you to maintain a safe and respectful environment for everyone. Also, make sure that you stay informed with the UK’s latest laws and regulations, such as updates to the Worker Protection Act 2023, so that both you and your staff are fully protected.

Understanding hospitality rules and regulations

Operating a hospitality business comes with a lot of rules and regulations that you have to follow. It can be difficult to keep on top of it all, but our guides are here to help you cut through the jargon and understand exactly what you need to do:

How should I deal with a sexual harassment allegation?

If someone makes a sexual harassment complaint, it’s important to handle it carefully and fairly.

First, you should listen to the complainant in a private and safe space. From there, get them to write down the details of the incident, including what happened, when, where, and who was involved. It’s also essential that you respect employee confidentiality and only share information with people who need to know.

Next, you should investigate the incident fairly. This involves talking to any witnesses, looking at evidence, and allowing the accused to respond. Once you have a better understanding of what happened, take appropriate action, which could be a warning, extra training, or more serious discipline if needed.

Finally, make sure to offer support to the person affected, such as counselling or changes to their work setup. Also, follow up afterwards to make sure everything is okay and no one faces any retaliation. This will show that you genuinely care about employees and that you uphold and enforce your anti-sexual harassment policy.

Are any new harassment laws on the way?

While there aren’t any reports of any new sexual harassment laws, the Employment Rights Bill is expected to become law in 2026, but the exact date is not yet confirmed. 

With the aim of expanding the protections from the Worker Protection Act, it will raise the standard for employers to take “all reasonable steps” to prevent harassment, increase accountability for incidents involving third parties, and introduce stronger safeguards for employees who report abuse.

Conclusion

Sexual harassment has been a long-standing problem in hospitality, but with the Worker Protection Act now in place, and even tougher rules expected with the Employment Rights Bill, businesses can’t afford to ignore it.

Building a safe and respectful workplace isn’t just about ticking legal boxes. It also helps build trust, improve morale, and gives your business a favourable reputation.

With a clear policy, effective training, and an actionable approach to dealing with complaints, you can protect both your staff and reputation while also having the kind of workplace people actually want to be part of.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

5 digital marketing tips to grow your online presence for free

Increasing online visibility can feel like a daunting task for new sellers, but we take you through our top tips on how to do it for free.

For online sellers, successfully growing your brand is the key to success. One of the biggest benefits is appearing higher on search engines, but it can be tricky knowing where to start when it comes to understanding SEO for small businesses.

Managing your online presence requires constant maintenance, which can feel overwhelming, especially for new business owners. It’s hard to know where to start in the internet wild west, but that’s why we’ve rounded up our top 5 free and easy-to-follow digital marketing tips for expanding your reach online.

💡Key takeaways

  • Before growing your business online, you’ll need to fully understand Search Engine Optimisation (SEO) and how it can help you climb up the Google search rankings.
  • The keystone of your digital presence will be a well-designed, professional-looking website.
  • Ensure you’re targeting the most relevant keywords for your business.
  • You should be posting regular, high-quality content (newsletters, blogs, and social posts) that is relevant to your specific audience.
  • Video continues to skyrocket in popularity on social media: make sure to leverage short-form video content to your business’s advantage.

What is a digital presence?

A digital presence refers to the ways your business appears online. It relates to how easy it is for your prospective customer to find you and your online reputation.

Before building your presence online, you need to understand its building blocks. The main components of your digital presence are:

  • Your website: This will be the ultimate representation of your brand online and is arguably the most critical puzzle piece of your online presence.
  • Social media profiles: How you represent your brand on platforms like Instagram, LinkedIn, YouTube, Facebook, and X (formerly known as Twitter).
  • Your content: This is what you are posting online, such as social posts, video content, newsletters, e-books, and podcasts.
  • Paid advertising: This includes Google Ads and Facebook Ads.
  • Online reviews: The feedback you receive from customers from sources like Trustpilot.

How can I build my online presence for free?

We’ve provided our top five tips for how a novice online seller can start building their digital marketing presence and promote their business on a threadbare budget:

1. Build an incredible website

Your website is the face of your operation, so it’s critical to get this right. While building an engaging website from scratch can be daunting, it’s worth the time you’ll put into it.  It might sound expensive, but you can use a free ecommerce builder.

Many of these website builders now have a fleet of AI-powered tools that can help beginners set up a professional website in just minutes. You can use AI chatbots to help construct a site that fits in line with your branding, even if you have no design experience yourself.

The essential elements of a successful website are:

  • A clean, memorable domain name that reflects the intent of your website. (You can find out how much it will cost in our guide to domain name pricing.)
  • A secure and trustworthy website URL that uses HTTPS. You’ll need to purchase an SSL certificate.
  • A clear site structure, such as “Homepage > Category > Subcategory”, makes it simple for users to navigate your site.
  • Speedy loading times: make sure you compress your images, minify CSS, and enable browser caching.

2. Optimise your SEO

So now you have a slick new website, but you won’t be able to successfully build your online presence without first understanding Search Engine Optimisation (SEO). The biggest benefit of SEO is that it can result in higher rankings in Google search results.

This is attractive for new sellers as it is considered “free” traffic towards your website; You don’t have to shell out for expensive paid ads. The more your business appears in the search results, the more your audience will recognise it as a trusted brand.

To build an SEO strategy for your business, you need to follow a step-by-step process:

  • Understand Google’s ranking process. There are over 200 ranking factors, but the key ones involve platforming high-quality content and a positive user experience.
  • Set up a Google Business profile. This is a powerful tactic for improving SEO, as you can collect reviews that will lead to credibility and conversions.
  • Conduct keyword research. Finding the right keywords is the bedrock of successful SEO. You should use tools like Google Keyword Planner to target the most effective keywords with the highest search volume.
  • Write for humans. Don’t just focus on what Google likes; Remember your audience and keep your content relevant, targeted, and helpful with short paragraphs and bullet points.
  • Monitor your progress. Check in regularly on your organic traffic, keyword rankings, click-through rate (CTR), and conversions.
💡Pro tip: tools to monitor SEO

You can track how successful your SEO strategy is with tools like Google Analytics, Google Search Console, and Ahrefs.

3. Supercharge your social media

A carefully curated social media strategy can be one of the most effective free ways to build your digital marketing presence. Having optimised profiles across a range of different platforms can mean higher visibility in search results online, and it helps to build a relationship with your customers.

But don’t spread yourself too thin. Quality beats quantity, so choose your social platforms with care. Different platforms cater to different demographics, so make sure to do your research and target the right audience. (For example, TikTok will skew to a younger Gen-Z audience.)

These are some of our top tips for a fully optimised social profile:

  • Use relevant keywords: Ensure that the business descriptions in your profiles are keyword-rich, and always make sure you have a link directly to your business website.
  • Consistency is king: This applies to both the information you’re listing across different channels and how regularly you post content.
  • Strategy is the path to success: You’ll need a clear strategy where you post high-quality, relevant content consistently. Don’t post at random, or go radio silent for weeks on end.
  • Engage your audience: You should be engaging with your followers as much as possible. Take the time to craft a positive response to all comments, including negative feedback.
  • Calls to action (CTAS): Make sure you include strong ‘calls to action’ to drive customers from your socials to your ecommerce site, such as offering promo codes or free trials.
Our guides to using social media for your business

Social media for business can be an extremely broad topic, and the most effective strategy will largely depend on the specific platform you’re using. That’s why we’ve put together full, comprehensive guides on:

4. Create the right content

Make sure you’re setting yourself up for success with a clear content strategy that covers a diverse range of approaches, including: 

  • Social posts: Use carousels, infographics, live posts, and interactive elements like polls and Q&As to engage your customers and increase your brand’s visibility.
  • Blog posts: Blogging can be a powerful tool when used correctly. Post consistent and engaging blogs that are relevant to your audience.
  • Newsletter: Make sure your newsletters are readable, crafted to your core audience, and contain high-value content about your brand. You should also track metrics, like open rates, to measure their success.

Ensure you maintain a consistent tone throughout all your content, and you’re using it to tell the story of your brand. Let people know why they should care about your business and your products. 

Experiment with the promo tools available in your chosen website builder, like pop-ups, announcement bars, and email marketing campaigns, to reach your audience in different, engaging ways.

5. Start making videos 

It’s a hard fact that video content is trending upward. In fact, 93% of marketers say that video marketing gave them a good ROI. Short-form video content is a fun, engaging and low-cost way of getting your brand out there

Brand authenticity is sought after by modern consumers, so video content is the perfect way to introduce yourself and your brand to your audience. It helps build trust and a personal connection with your customer base. 

Half a billion people use Stories per day (across Facebook, Messenger, Instagram, and WhatsApp). That’s a lot of eyeballs. If you’re not already, you should be using Stories, as well as features like Instagram Reels. They’re an excellent resource for showcasing your products, as well as driving engagement with promos and giveaways. 

Paid advertising

Once your business starts to expand and your budget increases, you should begin to consider using paid advertising. You can find out more in our guides to:

That covers our five key digital marketing tips for how you can start building your online presence with little cost investment. However, developing a strong digital presence is a long-term strategy. Once you start growing more confident, you can start learning how to beat AI at its own game by using generative engine optimisation (GEO).

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

The 9 rookie mistakes every new ecommerce business makes

Starting a new ecommerce business is always an exciting time, but before you get started you need to be aware of these classic errors

So, you’ve got your online store set up using one of the top ecommerce builders, you’ve got a high-quality product, and you’re eager to start selling. But you might want to slow down and consider the classic ecommerce slip-ups so that you can avoid them.

It’s always an exciting time starting up a new ecommerce business, but some common mistakes could end up costing you sales. We’ve rounded up the most frequent errors made by new online sellers and outlined how to fix them.

💡Key takeaways

  • One of the most critical errors new sellers make is not carrying out market research and not understanding their target audience.
  • Make sure you have a clear SEO strategy before you start selling.
  • You should optimise your mobile performance by compressing images and videos.
  • Have a simple checkout process that doesn’t require your customers to set up an account.
  • Ensure you only ever upload high-quality product images to your site and have clear product descriptions.

What are the most common ecommerce mistakes?

Whether you’re getting started with dropshipping, or you have your own unique product you’re selling, these are the frequently made errors that new online sellers make:

1. Not understanding your audience

The mistake: Not knowing your target market. While passion is great, you shouldn’t pick a product based on personal interest alone; you need to know if there’s actually an appetite for it.

The fix: Conduct proper market research to find out if the product you’re selling is oversaturated. You need to carve out your niche. Know what’s selling, and who’s buying it.

  • Try creating “customer personas,” which are your ideal customers in terms of age, demographic, interests, and how they make purchasing decisions.
  • Try to gather as much feedback as you can through surveys and polls.
  • Use resources like social media platforms to understand your customer base. See who’s posting and what they have to say.
  • Go on seller forums to see what other merchants are discussing. What’s working well for them?

You should also be looking at customer reviews on competitor sites that are selling similar products. What do people like? What don’t they like? Try to fill a gap in the market.

2. Not thinking about SEO

The mistake: Going in blind without first fully understanding Search Engine Opitmisation (SEO). First-time sellers tend to ignore SEO because it seems confusing, but there’s not much point in setting up an online store if nobody can find it.

The fix: Set out a clear SEO strategy before you start selling so that you’ll appear higher in the Google search results and benefit from organic traffic. For a clear understanding of how to do this, read our guide to SEO for small businesses.

  • Get yourself set up with a Google Business Profile. You’ll need to understand the key ranking factors Google uses, like a focus on high-quality content and a smooth experience.
  • Focus on keyword research. Use free tools like Ahrefs and Google Keyword Planner to research the demand for your chosen product.
Understanding generative engine optimisation (GEO)

The digital landscape is quickly changing for online sellers, and it’s become critical to understand GEO and how it differs from SEO. You’ll need to get your head around GEO so you can stay ahead of AI-search.

3. Undervaluing social media

The mistake: Taking a scattershot approach to social media. Online sellers can sometimes focus on the platforms they feel comfortable with as opposed to the right ones for their audience. Considering that 60% of Gen Z prefer to discover new products via social media over traditional ads, you can’t afford to make this mistake.

The fix: Focus on the platforms that are most relevant to your target audience, whether they are:

Whichever platforms you’re using, make sure to be posting helpful, engaging content on a consistent schedule. And don’t forget about video, as it’s rapidly becoming the dominant medium on socials.

Social media is an ideal way to showcase your products, your brand, and let people know why they should get invested in your story.

4. Overlooking mobile design

The mistake: Putting all of your effort into optimising your desktop store and forgetting about mobile completely. While the majority of sales are still made on desktop, there’s still plenty of money to be made from mobile shoppers.

The fix: Boost your mobile speed. One of the main issues sellers have with mobile ecommerce stores is that they can be slower to load than the desktop versions. Here are a couple of tips and tricks that new sellers can use to increase their mobile speed:

  • Resize your images. You can use free tools online to compress the file size.
  • Minimise HTTP requests. Try removing unnecessary plug-ins that aren’t essential to your site.
  • Use browser caching, the process of storing web page resources locally.
  • Use lazy loading, which is when the loading of content on a page is delayed until it’s needed.

5. Lack of trust signals

The mistake: If your prospective customers don’t trust your site, they won’t buy from you; it’s as simple as that. The most common and effective trust signal for online sellers is positive customer feedback. However, if you’re just starting, you won’t have any yet.

The fix: Just because you don’t have customer reviews to draw from yet, doesn’t mean you should be overlooking other ways of displaying trust signals. You should have a security badge, such as a Secure Socket Layer (SSL) connection. You should also consider:

  • Accepted payment badges, like Visa or PayPal.
  • A third-party endorsement badge, like Google Verified Customer Reviews.
  • A policy badge, like a “money-back guarantee” trust signal.

The other trust signal you should include on your ecommerce site is a clear, well-considered returns policy. A lack of a returns policy is one of the key reasons buyers lose faith in an ecommerce store.

6. The checkout process is a headache

The mistake: An overly complex checkout process is one of the top reasons why customers abandon their carts. If you’re making it too tricky for a customer to purchase your product, they’ll most likely jump ship to a different site.

The fix: You should ensure you’re including a guest checkout function on your store. If you’re making buyers create an account prior to purchase, there’s a good chance they’ll just abandon the process.

Ideally, your online store should have a “one-click” checkout function. But at the very least, you need to make sure your checkout process has absolutely no more than five steps. A three-step checkout process is the sweet spot.

Provide lots of payment options

Make sure you’ve fully optimised your checkout process by offering a wide variety of payment options. Don’t just limit yourself to taking online card payments; you should include digital wallet options like PayPal, Google Pay, and Apple Pay. Otherwise, you’re leaving money on the table.

7. Undercooking the design of your website

The mistake: A website that’s hard to navigate or unappealing to look at can hurt your sales.

The fix: As long as you’ve signed up with one of the top website builders, you can easily set up a great-looking site in just minutes. Once you’ve got your store ready by using some ready-made templates or an AI chat builder, you need to start thinking about the details that will help you increase conversions.

  • A simple element that first-time sellers can overlook is the inclusion of a “Shop” button built into the landing page of your site.
  • Use engaging calls-to-action (CTAs) across your site, like “Shop Now” or “Get 20% off”.
Test it yourself

You should undertake rigorous testing of your site, including returns. Make sure you test your customer journey end-to-end, as there will always be bugs that need to be fixed.

8. Failing to showcase your products

The mistake: Rushing out low-quality photos of products with vague, unhelpful descriptions. This can really put buyers off and harm your overall brand.

The fix: Include multiple angles of high-resolution images. You need to give your customers the best and most accurate look at your products. Also, consider adding some lifestyle photography of your items.

You also need to include product copy that is easily digestible, but information-dense and helpful to a prospective buyer. If you’re not a natural wordsmith, don’t worry, as there are plenty of AI-website builders with tools that can help you come up with product copy.

Postage and delivery

When creating your product pages, don’t forget to include clear postage and delivery information. Always be clear to your customer how long it will take to process an order and how long it will take to ship.

9. Ignoring the analytics

The mistake: Not looking at all your data. It can be easy to just focus on revenue and sales, but you need to take a deeper dive into your reporting and analytics to start growing as a seller.

The fix: Make sure you have analytics set up on your site. For example, you can connect Google Analytics to your Shopify store. Pay particular attention to areas like your abandoned cart rate.

If you have a high abandonment rate, you might need to adjust your sales strategy. For example, you could consider lowering shipping costs.

In conclusion

Now that you know some of the most common pitfalls for new sellers, you’re ready to find the best ecommerce platform for dropshipping and start seeing your sales skyrocket.

Just remember, honesty is always the best policy. Be transparent and clear with your customers. If there’s been a delay or a mishap with an order, get in touch with them as quickly as possible. Authenticity will always shine through, so try to create a high-quality customer experience and get them coming back for more.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

6 marketing strategies to boost your footfall, from the unique to the affordable

Trying to tempt customers in off the street and into your dining establishment can be tricky work, but here are some of our top suggestions for increasing your footfall.

Getting punters through the door of your food and beverage business can feel like an uphill struggle. It’s not enough to offer a quality product; you also need to be a self-taught marketing expert and master Instagram for business (amongst other social media platforms).

It can feel particularly tricky in the slower summer months when everyone’s jetting off on holiday, but there are plenty of cheap and cheerful ways you can get diners through the door. That’s why we’ve put together a list of our top tips for getting creative with your marketing.

These tips don’t necessarily require a significant cost-investment either. We’ll give you plenty of lessons that even the most basic eatery can use to boost its footfall.

💡Key takeaways

  • Themed events, like murder mystery nights or cooking classes, are great low-cost ways to boost footfall.
  • Make sure to post regularly about your events and offers on social media.
  • Encourage repeat business with loyalty programmes and special offers, such as a gift on a customer’s birthday.
  • Engage with your immediate community, as this is where the majority of your footfall will come from.
  • Get creative and think outside the box with unusual menus and creations.

What is footfall?

The term footfall refers to the total number of people who enter a business within a defined period. Footfall is the key to understanding how effective your marketing strategy is.

In food and beverage, footfall excludes your customers who are ordering online or through delivery apps. So, we’re strictly talking about in-house customers when discussing footfall.

How do I increase footfall to my small business?

In short, you need to get creative and know the basics. There are also a lot of businesses out there you can learn from, which we’ve highlighted below:

1. Try themed events

O.Noir in Canada and Dans le Noir from Paris have something in common: they both have customers enjoy their meals completely in the dark. Meanwhile, Bunga Bunga in Covent Garden goes the other way, using a maximalist approach with its live entertainment dining experience.

You can keep things casual, or you can go over the top, but the key is to have an interesting theme that will attract foot traffic to your establishment.

An image from Dans le Noir's Instagram promoting the dining experience

Dans le Noir provides customers with a sensory-based experience and an interesting hook. Source: Dans le Noir? London on Instagram.

Of course, you don’t need to go all-singing, all-dancing. The same principle can be applied to a more modest dining experience: it’s just about having a hook. Themed nights are an effective, low-cost way of offering diners a unique experience.

Here are some examples:

  • Murder mystery nights
  • Black-tie themed nights where patrons are encouraged to get dressed up
  • Silent discos, where you pair a playlist to the meal
  • Live entertainment/open mic nights
  • Cooking classes or free barista sessions
  • Pet-friendly evenings where customers can bring their best friends along

Another good tip is to try to take advantage of seasonal events. Your cafe or pub could offer wreath-making classes at Christmas or pumpkin carving on Halloween.

2. Leverage social media

There’s little point in hosting some fun, creative theme nights at your establishment if nobody knows about them. Make sure you have a well-thought-out social media strategy, using TikTok for your business and marketing your business on Facebook.

You should be using social media to show off all the mouth-watering food and drink you’re providing, tell the story of your business, and let people know about your next big event.

L’Enclume is a fine dining establishment, but new business owners could learn from its well-considered social media strategy. Source: L’Enclume on Instagram.

A big tip: don’t ignore video, as it’s the fastest-growing medium on social media. Make sure to show off the personality of your business and staff through Instagram Reels and TikTok.

For example, L’Enclume in the Lake District might be high-priced fine dining, but even the most basic eatery can learn from their successful social media posts, where they introduce their staff to the world and highlight their business practices.

Pro tip: know your SEO's from you GEO's

Any F&B business that wants to stay ahead of the competition in 2026 is going to have to learn about Search Engine Optimisation (SEO) and how it can help you climb up the Google search rankings.

Luckily, you can use our comprehensive guide to SEO for small businesses to make sure your business is as visible as it can be online. It’s also just as important to know how to use generative engine optimisation (GEO) to stay ahead of AI.

3. Make your customers feel special

One of the best ways to increase footfall is to make sure the same feet are coming back in. You should incentivise repeat business with loyalty schemes that will encourage customers to return.

The loyalty punch card (usually used at coffee shops) is one of the most well-known examples, but there are plenty of options to keep customers happy. You can offer a free drink on their birthday or a referral bonus for telling a friend about your business.

Beyond personalised loyalty programmes, you should also be offering special offers to all your customers. Tactics like happy hour discounts are tried and tested. But the fun thing about customer perks is that you can let your imagination run wild:

  • Quirky offers: Get creative, like if a customer’s name begins with an F, then you get free fries on a Friday.
  • Secret menu items: Have off-the-menu exclusive options that are spread via word of mouth.
  • Social media contests: For example, a photo of the most annoyed-looking cat wins a free meal for the owner.

These don’t all have to be jaw-dropping offers; sometimes it’s the simple things that keep customers coming back. Free WiFi is always an incentive for people to visit a cafe. By creating a base of regulars, this will also help fuel word-of-mouth recommendations.

4. Be a part of your community

The majority of your customers will either live nearby or be based in your area for work, so this is the target audience you should focus on. At the very least, you should be setting up a Google Business Profile, so you can start collecting customer feedback and positive reviews.

You should also consider using Google Ads to target your potential local customers. Beyond the digital realm, try getting involved with as many local community events as possible, as well as local charities and not-for-profits, to see how your business can provide any assistance.

5. Gamification

An interactive element can really make a dining experience pop. One of the most well-known examples currently is the Dishoom Matka Game. This involves trading in a token at a Dishoom restaurant for a six-sided die. If the lucky customer rolls a six, then the entire bill is taken care of.

You don’t necessarily need to be giving away entire meals for free, but there’s a lot to be learned from Dishoom’s fun and unusual dice game. Source: dishoom.com/matka/

It’s unique, word-of-mouth games like these that can really make your branding stand out from the crowd. However, this could also be as simple as providing old-school arcade games, pinball machines, or board games for your patrons to enjoy while they dine.

6. Eye-catching menus

Heston Blumenthal’s The Fat Duck in Berkshire is well-known for its tasting menu full of bizarre creations like bacon ice cream. There’s also Chef Tom Seller’s Restaurant Story, which is a creative tasting menu built around likes and dislikes.

The Fat Duck is bursting with creativity, such as its Journey menu, which comes in the form of a map. Source: The Fat Duck on Instagram.

You don’t necessarily need a Michelin star to make this idea work and boost foot traffic; the beauty of it is that the concept can be applied in a simpler setting. Coming up with a narrative-led tasting menu or offering unique food creations can be an effective method of making your diners feel like they’ve had an experience, not just a meal.

If you’ve got a particularly talented chef working in your kitchen, you could consider making them the ‘star of the show’. Open plan kitchens are a great way of showcasing your kitchen staff’s talents to your guests, or you could consider providing a ‘chef’s table’ style dining experience.

Pro tip: optimise your menu

Ok, so you don’t necessarily need a Hollywood-level blockbuster idea for a successful menu. But you should make sure your menu is the best it can be by highlighting your best-selling items with high-quality photos or design elements to increase sales.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

How to sell on TikTok Shop

TikTok Shop is revolutionising the way shoppers buy and discover products. Here’s how to use the platform to grow your business in simple steps.

The barrier to selling online has never been lower, driven largely by the rise of social commerce platforms like TikTok Shop.

While free ecommerce website builders offer sellers a user-friendly way to establish an online presence, TikTok Shop is the perfect stepping stone for entry-level sellers, boasting a built-in audience and integrated discovery features that seamlessly blend shopping with entertainment.

This new form of ecommerce is catching on fast, too. TikTok Shop is currently growing four times faster than the overall ecommerce market, making now an ideal time to become a TikTok seller and cash in on the rising demand. 

Fortunately, selling with TikTok Shop is simple, especially if you’re already familiar with the platform. Whether you’re a serial scroller or TikTok newbie, this guide explains everything you need to know about becoming a successful TikTok Seller, including how to optimise your listing and leverage features like TikTok Live.

What is TikTok Shop, and how does it work? 

If you’re a TikTok user, you’ll already be familiar with products and brands popping up on your feed, and might even be guilty of a purchase or two. 

However, if you’re unfamiliar with the platform, TikTok Shop is an in-app ecommerce platform that allows businesses to sell products directly to users. Rather than directing users to an external website, the platform seamlessly integrates shopping options into the user’s entertainment feed, revolutionising the way consumers discover and buy products. 

TikTok Shop allows businesses and creators to tag products in their short videos or host live shopping streams. When scrollers see something they like, they’re able to tap on a link or product tag directly and buy the item without even leaving the app. This in-app checkout process significantly shortens the path from discovery to sale, making it easier for businesses to capitalise on impulse purchases. 

TikTok Shop is part of a new wave of social commerce apps that are disrupting traditional ecommerce. The platform differs significantly from established online marketplaces like Amazon or eBay, which rely on a search-based customer journey. Instead, TikTok Shop is a discovery-based platform. Its algorithm presents users with products they might be interested in based on the content they already enjoy, rather than requiring them to search for specific terms.

It’s this targeted approach that has helped the app grow so fast, offering significant opportunities for businesses that can utilise it well.

How to set up a TikTok shop in the UK

TikTok Shop’s straightforward set-up process makes it easy for you to get selling quickly. Here’s how to get up and running on the platform in a few simple steps. 

Step 1: Create a TikTok seller account

First, you’ll need to register as a TikTok Shop seller through the TikTok Shop Seller Centre. You’re able to manage this process by using your existing TikTok account, preventing you from having to set up a new account from scratch. 

The information you enter during this stage will depend on what type of business you’re registering. For example, if you run an individually-owned business, you’ll need to upload images of your UK passport or driver’s licence, and a proof of address like a utility bill or bank statement.

If you’re doing it on behalf of a corporation, however, you’ll need to enter the company’s name, registration number, and date, as well as proof of a UK address.  

After you’ve submitted your documents, you’ll have to wait up to 24 hours for your account to be verified.

Step 2: Add your products

After your account has become verified, it’s time to begin adding products to your shop. You can do this in the Sellers Centre, in a couple of steps: 

  1. Go to the Products tab 
  2. Click on Manage Products
  3. Click on the Add New Product button

You’ll then be guided through a form and asked to enter detailed information about each product you upload. This includes the product name, category, brand, and a description of at least 500 words. 

Now, it’s time to add your media. It’s recommended to add at least five high-resolution (at least 600×600 pixels), watermark-free images, and the main image should clearly display the front of the product. You’re also able to upload one video per listing, up to 5MB in size, to give customers a clearer understanding of the product.

Step 3: Set up fulfilment and delivery

Next, you’ll have to set up your delivery preferences. TikTok Shop currently offers two main shipping options for UK sellers: “Ship by Seller” or “Ship by TikTok”. 

  • Ship by Seller: if you choose this option, you’ll be responsible for packing and dispatching orders yourself. You’ll have to use a TikTok-approved carrier, such as Royal Mail or DPD.
  • Ship by TikTok: also referred to as “Fulfilled by TikTok”, if you select this default option, TikTok will handle every aspect of the fulfilment journey for you, from storage to shipping.

No matter what delivery option you choose, you’ll be responsible for adhering to TikTok’s shopping guidelines. The status of all orders must be updated to “To Ship – Awaiting Collection” within two days of the purchase. To receive a good seller performance rating, packages should also be delivered within five business days. 

TikTok’s integrated selling features and high engagement make it one of the best dropshipping suppliers. Learn how to boost your products on the app in our guide to TikTok dropshipping

How much does TikTok Shop charge sellers?

In the UK, TikTok shop charges sellers a commission fee of 9% for each order. This has increased from the 5% commission the platform used to charge new sellers for the first 90 days of trading. However, TikTok Shop also offers a “Sellers Missions” program, which allows sellers to reduce their fees by creating a target number of TikTok Live or shoppable videos. 

Sellers will also have to pay shipping fees, which are calculated based on the weight of the product and the delivery location.

How to optimise your product listings for TikTok

Posting your products only represents one part of the seller’s journey. Finding success on TikTok Shop relies on effective optimisation; here are some tips on getting it right. 

Make your videos sell

TikTok is a visual platform, and with users being inundated with so many videos, it’s important to make yours stand out. Here are some ways to create impactful video content on TikTok Shop:

  • Lead with a strong hook: the first two to three seconds of your video should grab the viewer’s attention. Start with a strong visual, question, or bold text. 
  • Show, don’t tell: if possible, demonstrate your product in action with a quick tutorial or action shot.
  • Include a clear call to action (CTA): conclude by telling the viewer what to do next, whether it be by clicking the link in the video or tapping the shopping card icon.

Add SEO-friendly titles and descriptions

Just like with traditional ecommerce, search engine optimisation (SEO) helps TikTok Sellers reach potential customers and maximise their discoverability. 

Get the ball rolling by conducting some keyword research on the platform. You can do this by searching for your focus keyphrase before typing in different words to find relevant, long-tail variants. It’s also advised to use descriptive keywords in your product title and description to help potential users find your products. 

Use high-quality, on-brand visuals

Images speak louder than words on TikTok, making the product images and thumbnails you choose an important part of your performance strategy. 

When capturing your product, take photos from every angle. If possible, use a combination of in-action and stage shots to give customers a comprehensive understanding of the product’s functionality.

It’s also important to follow TikTok’s guidelines strictly. Keep the platform happy by only uploading high-quality visuals that are free from watermarks and promotional text, and meeting the minimum requirements of 600×600 pixels.

Leverage TikTok’s algorithm

Gaming TikTok’s advanced algorithm is critical to your success on the platform. 

The algorithm favours factors like watch time and completion rate, engagement, and contextual relevance. So, aim to retain the interest of viewers until the end of the video to avoid drop-off rates. Be as descriptive as possible to increase the chances of your content being served to users with similar interests. 

Finally, when creating the video and adding the copy, lead with benefits. By focusing on what your product can do for a customer, it’s easier to keep them engaged, which will favour the TikTok algorithm.

Use hashtags and trends to boost reach

TikTok is heavily trend-focused, so another way to help your videos gain traction is by jumping on popular trends. 

For example, by using popular hashtags that relate to your product niche, from #PerfumeHaul to #lovemyhome, you can maximise your chances of targeting interested buyers. Don’t just go for any popular hashtag, though, as this will appear click-baity and could even harm your video’s performance. 

Using trending video audio is another effective way to boost your visibility and expose your products to an audience that wouldn’t have been targeted otherwise. You can do this by searching for “viral sounds” in the TikTok Creative Centre before incorporating them into your content.  

What is TikTok LIVE?

TikTok LIVE is a feature that allows creators and businesses to stream video content in real-time with their followers. Working similarly to a TV shopping channel, sellers can use TikTok LIVE to showcase products, talk directly to consumers, and offer exclusive deals. However, the unique selling feature also allows for real-time participation, with users having the option to reply in the chat or react with virtual gifts.

TikTok LIVE’s interactive capabilities lend themselves to a wide spectrum of businesses. However, live selling works particularly well for businesses selling highly visual products like those in the beauty and skincare, fashion, and home goods industries. 

However, making it big on TikTok LIVE isn’t as easy as just hitting record; there are certain techniques you’ll need to use to help keep viewers engaged. Here are just a few:

  • Live product demos: by showing your products in action, viewers gain insight into their real-world applications and get a taste of how effective they are. This technique is particularly effective for goal-oriented goods, like cleaning products.
  • Q&A sessions: answering questions directly from potential customers is a solid way of gaining trust, and it also gives you a chance to address any potential concerns.
  • Behind-the-scenes content: bringing your audience behind the curtains, whether it be with a studio tour or a day in the life, helps to humanise your brand and foster a sense of transparency. 

What are the pros and cons of TikTok Shop?

TikTok Shop offers many advantages for new and established sellers alike. However, the truth is, it won’t be a good fit for every business. Here are some of the platform’s advantages and drawbacks to help you decide whether the social ecommerce app is a good fit for you. 

Pros

  • Free to use: one of TikTok Shop’s biggest boons is that it’s completely free to use. Unlike traditional online marketplaces like Etsy and Amazon, the platform doesn’t charge users a penny to list products. 
  • Low barrier to entry: setting up a TikTok Sellers account and listing products on the platform is straightforward, making it ideal for users with limited technical experience.  
  • Built-in audience: selling products with TikTok Shop gives you access to the app’s vast user base, and its sophisticated targeting features connect you with interested customers, saving you the energy of directing traffic yourself. 

Cons

  • Less control over your page: if you decide to sell on TikTok, you’re forced to sacrifice some control. You can’t edit your digital storefront, and you’re also vulnerable to public customer feedback on TikTok.
  • Time-consuming: to maximise your chances of getting seen on TikTok, you have to invest lots of time into creating engaging, high-quality video content. For example, many successful brands aim to post three to five times a week, which may be simply unrealistic for some businesses. 
  • Heavy reliance on the algorithm: TikTok’s somewhat unpredictable algorithm plays a significant role in your sales performance. This makes it hard to maintain stable performance and predict future revenue. 

How to scale beyond TikTok Shop

For most businesses, selling on TikTok won’t be the end goal; it’ll be a useful launchpad for building a more sustainable, long-term online presence. 

After you’ve started to gain traction on TikTok Shop and secured a loyal customer base, the next logical step will be to scale beyond it by creating an online store. Thanks to the variety of small business website builders available at your fingertips, this process has become easier than ever. 

Platforms like Shopify and Squarespace offer code-free ways to launch an online store without paying a premium. They also give you full control over your branding, customer data, and sales channels, making it easier for you to grow your business to new heights. 

Learn more about how to build and manage an online store in our comprehensive guide to starting an ecommerce business.  

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

5 common food safety mistakes you need to know to avoid getting fined

We flag some of the most common kitchen mistakes so you can avoid nasty fines, reputational damage, or possibly even business closure.

Food safety is one of the most rigorously regulated areas of business in the UK, and for good reason. Slipping standards in the kitchen could easily result in serious consequences, involving fines and irreparable harm to your reputation.

There’s no excuse for not adhering to the absolute letter of the law when it comes to food safety in the food and beverage industry. Yet, many UK kitchens are making easily avoidable mistakes. These are some of the most common causes of potential fines, and how you can avoid them.

💡Key takeaways

  • It’s your legal responsibility as the business owner to understand and adhere to all food regulations, such as the Food Safety Act 1990.
  • Cross-contamination is one of the most common mistakes in commercial kitchens, so keep raw and cooked food apart.
  • 8 – 63°C is what is regarded as the temperature danger zone. You should always keep your food temperature at a safe level.
  • Make sure all your staff are fully trained and you have implemented a clear handwashing policy.
  • Regularly take out waste, and make sure your kitchen is properly sanitised, or you could have a pest problem.

What are the food safety laws in the UK?

The first thing to know is that legal accountability for compliance with all food safety regulations falls entirely on the business owner or operator. So, you need to make sure you’re up to speed.

You can find more information in our full Food Safety Guide, but the main food safety laws you’ll need to be aware of as a business owner are:

All small businesses in the UK should be following the food safety management procedures set out by Safer food, better business (SFBB). Just remember the “4’Cs”:

  • Cross-contamination
  • Cleaning
  • Chilling
  • Cooking

What are the most common food safety mistakes?

There’s no set amount fine for food safety breaches in the UK; fines are levied on a case-by-case basis, but can be in the thousands. A magistrates’ court can impose a fine of up to £20,000, and in extreme cases it can even lead to a prison sentence.

So if you’re starting a restaurant, you should be doing your due diligence and familiarising yourself with the legal requirements for small business owners as breaching these laws can be extremely serious.

We’ve highlighted some of the most common (and potentially catastrophic) kitchen mistakes below, so you can steer clear of them:

1. Cross-contamination

Cross-contamination occurs when bacteria or other microorganisms are unknowingly transferred from one item to another. One of the most common kitchen mistakes is transferring harmful bacteria from raw food to cooked food.

However, cross-contamination can also result from equipment-to-food or person-to-food. Make sure you use separate utensils for raw and cooked food. A good tip is to use colour-coded utensils to avoid mishaps.

You should also regularly and rigorously clean all your kitchen equipment, and ensure staff continue to wash their hands regularly. This is the best defence against cross-contamination.

Allergies and Natasha’s Law

All food business owners have a legal and ethical duty to ensure they are managing allergens correctly. Businesses are required to take the correct measures to prevent cross-contamination, and inform customers of the presence of the 14 specified allergens in the food being served. 

It’s critical for business owners to also be aware of Natasha’s Law. This is in relation to Prepacked for Direct Sale (PPDS) food. All PPDS must include food labels with a full ingredient list, with allergens clearly emphasised. This to ensure customers with allergies are aware of any risks up-front.

2. Food is being stored at the incorrect temperature

Another of the most common mistakes being made in kitchen environments is not using thermometers to measure the temperature of your food to ensure it’s at a safe level, and storing it with clear labelling.

Food sitting at a temperature of 8 – 63°C is what is regarded as the “Danger Zone“, where harmful bacteria will grow. Also, you should never leave your hot foot uncovered.

Avoid overcrowding in storage spaces, as this can restrict airflow. Remember that it is a requirement for:

  • Fridge temperatures to be maintained below 8 °C (between 3°C to 5°C is considered optimal)
  • Freezer temperatures to be maintained below -18 °C
Hazard Analysis and Critical Control Point (HACCP)

The best way of maintaining food hygiene and safety procedures in your kitchen is by following the principles of Hazard Analysis and Critical Control Point (HACCP).

This system involves closely analysing your business and flagging critical areas that are prone to risk. It ensures that the correct safety procedures are implemented and met.

3. Your food is undercooked

If you’re not properly cooking your food, it can result in foodborne illnesses caused by harmful bacteria like. E. coli or Salmonella. You should consider using thermometers to measure the temperature of your food to check if it’s safe to serve.

Common practice is to cook food until it has reached a core temperature of 70°C for two minutes. When cooking meat, you should check that the juices run clear and that the food is steaming hot throughout.

The best way to ensure you’re consistently serving food that’s safe to eat is with a Food Safety Management System (FSMS). This is a legal requirement, and you need to regularly update and review your FSMS to make sure you’re up to code and the food you’re providing is properly prepared.

4. Your staff are practicing poor hygiene standards

Ensure you have a clear handwashing policy that your staff are adhering to throughout the work day, with each hand wash lasting a minimum of 30 seconds. Your staff  should also be wearing clean work clothes.

Bad hygiene standards from your staff can often be a result of a lack of proper training. Make sure you implement a comprehensive training and onboarding system for all kitchen staff. They need to know the basics, as businesses can get caught out for slips like staff eating in the kitchen.

All your staff should know the food safety standards required in a kitchen, and the consequences of failing to meet them. A Level 2 Food Hygiene Certificate is the standard, required qualification for most food handlers.

Startups guide to food safety

It can seem like a lot to keep up with, as a lot goes into keeping a clean and efficient kitchen. But you can find a full breakdown of the rules and regulations you need to know in our guide to food safety for F&B owners.

5. You’re attracting pests

You should take immediate action upon the first sign of any pests by contacting a pest control specialist. Pests can contaminate food, so you need to deal with them without delay. One of the key causes of pests is an unclean work environment.

Typically, pests need food, water, and a place to hide in order to thrive. Make sure you’re not creating a hospitable environment for vermin and other nasties by leaving crumbs and food waste in your workspace. Consider paying to pest-proof your premises.

Thoroughly sanitise your kitchen and implement a regular and effective cleaning schedule. Make sure to consistently take out refuse, and always keep your waste area separate from your cooking area.

Kitchen nightmares

You don’t want your business to wind up as a cautionary horror tale. Take a look at these egregious examples of food safety catastrophes. Just don’t read them while you’re eating!

Whether you’re just starting a cafe, a takeaway business, or you have dreams of a multi-chain restaurant, you need to know and follow the food and safety regulations in the UK to the letter. Make sure your kitchen is well-organised, sanitised, and that your staff are trained. Keep a clear record of everything.

Otherwise, it won’t just be poor customer feedback you need to worry about; you could be facing fines, being closed down, or potentially even criminal prosecution.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

BrewDog reportedly axed from 2,000 pubs and bars

Data suggests the troubled punk brewer’s dominance is waning a year after co-founder James Watt stepped down as CEO.

Once hailed as the F&B disruptor that put IPA on the map, Scottish brewer BrewDog has been facing leadership turmoil in recent years. And the glass is staying half-empty, following news that nearly 2,000 UK pubs have stopped pouring BrewDog beers.

According to industry data reported by The Telegraph, a number of large pub chains have turned the taps off on BrewDog’s range of draught ‘punk’ beers, resulting in its loss from 1,860 pubs over the past two years. 

BrewDog is blaming wider economic pressures across the entire pub trade, but analysts point to the fallout from previous accusations of a “toxic” culture at the company.

For bar owners, the news is more than just another brand’s bad year. It raises questions about whether big craft names still carry the pulling power they once did. So, what’s behind BrewDog’s decline, and what does it mean for pubs looking to refresh their drinks lineup?

Nearly 2,000 pubs reportedly axe BrewDog beers

It’s hard to imagine a more influential F&B startup than BrewDog in the past two decades. Launching in 2007, the brand instantly won over a legion of craft beer fans with its bold marketing and international scale-up.

But BrewDog’s market standing has now gone flat. The Telegraph reports its distributors have declined by over a third since 2023, according to “confidential pub industry data”.

The Telegraph also alleges that BrewDog’s famous ‘Punk IPA’ has gone from over 1,900 outlets, a 52.3pc reduction in distribution. BrewDog does have one ace up its sleeve, however, as it remains a star player in JD Wetherspoon’s 794 venues across the UK. 

The brand’s troubles run all the way to the boardroom. Founder James Watt stepped down as CEO in 2024 after 17 years at the helm, after allegations of a “toxic” workplace culture.

His successor, James Arrow, resigned in early 2025. James Taylor, the new CEO, inherited a rocky ship to say the least when he took over in March.

Leadership churn is always a red flag. To bar owners, it makes it harder to predict the brand’s reliability as a supplier – not to mention its profitability. The brewer reported a £59m loss in 2023, following a £30.5m loss the year before.

Pub groups narrow draught ranges

The retreat from BrewDog also reflects shifting priorities within pub groups themselves. Under intense cost pressure, many operators are narrowing their craft beer ranges and leaning on in-house or lower-cost alternatives that guarantee stronger profit margins

Lauren Caroll, BrewDog’s chief operating officer, said: “Independent brewers across the board have felt the squeeze from the economic pressures hitting the pub trade. With costs rising and consumers watching their spend, pub groups have been narrowing their ranges, and brewery-owned pubs are putting more emphasis on their own brands.”

In answer, BrewDog is undergoing a strategic shift. The brand closed 10 bars at the end of July (including its flagship Aberdeen site) in order to pivot towards large-scale operations. 

“We saw the trend coming, which is why we’ve shifted focus to high-impact channels like festivals, stadiums, and independent [pubs]”, said Caroll.

It’s a bold move. But a diminished venue portfolio will make the company more reliant on partners like ‘spoons, particularly as it finds itself disappearing from drinks menus.



No room at the bar?

There is a risk here for operators, of course. BrewDog’s exit could reduce customer draw – especially for punters seeking recognisable IPAs. 

But while BrewDog’s brand health is recovering, something exciting is brewing in the draught beer aisle. Customers are flocking to alternative drinks like JUBEL and Beavertown.

Alcohol-free options are also causing a stir, with brands like IMPOSSIBREW (a 0.5% beer designed to simulate the relaxing effect of alcohol) gaining a foothold in the market. 

This increased competition creates opportunities and risks for pubs and bars. Owners need to make sure they satisfy demand across both traditional and alternative categories, in order to stay on-trend without alienating patrons who want a familiar logo to end the day with.

Hospitality firms should use customer insights to keep track of how a product performs and inform sales forecasts. This will give you a clear, data-backed report to appraise which items belong on the shelf – and which are better left off the guest list.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Cash or card? Going all-in on one could cost restaurants

New research suggests that cash is making a comeback on UK high streets.

We all know the old saying — cash is king.

And while cash transactions declined following the pandemic — leading many to speculate that the UK was becoming a cashless society — research from takepayments suggests cash is making a comeback as a preferred choice of payment.

Hospitality businesses across the UK are divided on the matter. While some have chosen to remain cashless following the pandemic, others have opted for a cash-only approach.

It could be a risky approach, though. takepayments recently surveyed 2,000 UK consumers, aged 16-86, to discover how shoppers prefer to pay in 2025. The results show that picking just one side may cost businesses more than they think.

Why you shouldn’t scrap cash payments

For many restaurants, bars, and pubs, going cashless feels like a no-brainer — no tills to balance, no cash runs to the bank, and no wasted minutes counting notes and coins.

However, not everyone is on board. Many patrons have been vocal about their distaste for cashless venues. Earlier this year, major high street chains like Itsu and Zizzi came under fire from customers for not accepting cash payments.

In February, numerous MPs called for the government to implement legislation to require all businesses in the UK to accept cash. One signee was Kate Osborne, Labour MP for Jarrow and Gateshead East.

“It is a fundamental right that people should be able to use cash as a legal tender,” Osborne told The Guardian. “I understand that many people are not using cash much of the time, but there should be a choice for all.”

And it seems that sentiment is being shared, as the survey by takepayments reveals that 56% Brits still carry cash and use it in-store — up 26% since 2023, and overtaking mobile wallets as the second most popular in-store payment method.

Dodgy systems are leading to abandoned purchases

Another problem with going cashless is that technology can let you down sometimes. If you don’t choose your POS system carefully, you could be left with a glitchy setup that crashes at the worst moments.

The consequences can be dire, as research reported by Retail Tech Innovation Hub reveals that retail and hospitality firms are losing £1.6bn each year due to payment system failures, with 61% of outages occurring during peak trading hours.

takepayments also found that 45% of customers said they had abandoned an in-store purchase because the system was down. 28% also said that a technical failure made them doubt the safety of the business’s systems altogether.

John Clark, Product Manager at takepayments, advises that businesses should have “regular payment system testing” as well as a backup plan to “prevent any unexpected disruptions whilst also protecting your sales and reputation.”


Consumers want payment options

However, that isn’t to say you should abandon your POS systems and only accept cash.

Even if all systems are up and running fine, the ability to choose between paying with cash or card is simply more convenient for your customers.

While the preference for cash is becoming stronger, 52% of consumers also told takepayments that cash-only businesses are “inconvenient”. 

Additionally, among those who abandoned their purchase, the majority of respondents (34%) cited a lack of cash funds as the reason, over even a dodgy payment system.

“The new data highlights the growing importance of offering multiple payment methods to meet customers’ evolving expectations,” Clark added. “While mobile wallets and digital payment options are seeing faster and widespread adoption, traditional methods like cash and card payments are still crucial.

“Failing to provide a variety of payment options could result in lost sales, as customers may turn to other brands that offer more flexibility.”

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Shein fined €1m in Italy for greenwashing

Fast fashion giant Shein has been fined €1m in Italy. What does it mean, and why should UK sellers take notice?

It’s fair to say that Shein doesn’t have the most favourable reputation when it comes to sustainability. And the Italian Competition Authority (AGCM) has decided to take action. 

The AGCM recently fined the fast fashion giant €1m for making “misleading” environmental claims about its products on its website, also known as greenwashing. 

New laws on greenwashing recently came into force in the UK this year. Alongside Shein’s fine, it’s a stark reminder for ecommerce businesses to stand by sustainable company values, or risk both legal and reputational damage.

Why was Shein fined for greenwashing?

Earlier this month, the AGCM fined Shein for €1m (approximately £863,400) following accusations of greenwashing through misleading advertising claims around sustainability.

According to the AGCM, the fast fashion giant publicised environmental claims that were vague, generic, or misleading. The AGCM also argued that sections of the Shein website made false or confusing statements about the recyclability of its products. 

Additionally, the AGCM said that claims of its use of “green” fibres to promote its evoluSHEIN by Design line didn’t specify the environmental benefits of these products throughout their life cycle, nor stated that the line only represented part of Shein’s offering.

The AGCM also pointed out that Shein’s stated goals to reduce greenhouse gas emissions by 25% by 2030 contradicted its increase in emissions between 2023 and 2024.

As reported by ESG Today, a Shein spokesperson responded to the fine: “We have strengthened our internal review processes and improved our website to ensure that all environmental claims are clear, verifiable, and compliant with regulations.”

What is greenwashing?

Greenwashing is a practice where a business will deceptively use green marketing to misrepresent its products, services, or policies to appear more eco-friendly than they are.

This typically involves using vague or exaggerated language regarding environmental impact — such as “eco-friendly”, “sustainable”, or “green” — without concrete evidence.

It’s a particularly pertinent issue within the fashion industry. The sector is reported to be the third largest polluter globally, with approximately 35% of all primary microplastic pollution in the ocean coming from fast fashion producers specifically.

Shoppers are taking notice of this, too, with more becoming eco-conscious in the last year. According to research by Rufina Designs, 80% of UK consumers are willing to pay more for goods that are sustainably produced or sourced. 


How can online stores avoid greenwashing?

Shein’s penalty from AGCM is one of the largest fines that firms can receive for making misleading claims in advertising. SMEs are unlikely to face the same level of fine if they engage in greenwashing, but there are still risks – and not just to customer trust.

As of April 2025, under the Digital Markets, Competition and Consumers Act 2024 (DMCCA), the UK Competition and Markets Authority (CMA) can fine companies up to 10% of their turnover if they breach consumer law – including by greenwashing. 

Greenwashing isn’t always intentional. Something as simple as a miscommunication in marketing brainstorms can lead to an unclear message that spirals into greenwashing.

Brands should make sure to steer clear of vague language that doesn’t properly explain your practices. Instead, use specific examples of times when your business genuinely made a positive impact on the environment, like the percentage of waste reduction implemented, so that you have evidence in your marketing communications.

You should also set realistic targets and be honest with your customers about your progress in reaching them, such as through regular reports. 

Finally, don’t forget your supply chain. Make sure to properly research the suppliers you’re working with, including their carbon emissions or waste management process. 

Greenwashing has serious consequences, and it could land you in legal and financial hot water, whether it’s done intentionally or by mistake. So, while it might be tempting to present yourself as an eco-brand, make sure you have a strong and credible case for doing so.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

What I think about screen time as a tech founder and a parent

As a tech founder, Varun Bhanot has spent years designing tools that keep people glued to screens. As a parent, he's suddenly questioning those habits.

As a tech founder, I’ve invested years into building tools that will keep teams engaged and on track. I am well aware of how one can get hooked on them. After all, there’s a whole science beyond how notifications work, their effects on our dopamine levels, and an obsessive compulsion to endlessly scroll without reason. 

Things have changed now that I am a father. Suddenly, screens mean so much more than just a product I deal in, or a tool for managing my business from the home. 

She’s too young to care about it now. For her, “screen time” is no more than staring at a ceiling fan. But once she enters practical life, she’ll probably demand a tablet of her own.
Then, I’ll have to answer a question I’ve been dodging for years: how much is too much?

It’s easy to have a stance on how much screen time suits kids. Many Mums and Dads limit it to “two hours a day, max.” They may also think of restricting access to  educational apps or imposing a “no screen rule before bedtime.” 

All this sounds reasonable until you’re three days into the school holidays, the weather takes a sudden turn, and you have just 20 minutes to answer an urgent client email. One can’t help but bend the rules then. 

I have to confess that I find screens to be a necessary evil, if I may say so. Technology, after all, is neutral – it’s how we make use of it that matters.

Frankly, I owe much to screens in advancing my career and company. It connected me with people I never would have otherwise. It helped me learn skills in mere hours that could have taken years to master. I have built a digital world entirely around pixels, so it’s not the tool that worries me, but rather the habits around it. 

My approach, at least for now, is this: I don’t want my daughter to see screens as forbidden fruit. Instead, I want her to see them as just one part of a big world that has so much to offer, including playgrounds, paints, and real conversations. I want her to know how to use tech to her advantage, but also when to shut it down and get back into the human world. 

As a founder, user engagement is what I aim for. But, as a parent, I find presence is what makes life meaningful and worth living. Balancing the two is like walking a tightrope. You can’t wish away these devices from your kid’s life entirely. That doesn’t teach self-control, and would only complicate the moment when she’s forced to use it. 

When it comes to that moment, I’ll try to teach her what I’ve learnt myself: how crucial it is to take breaks at intervals, stay curious, and not let the feed dictate the pace or course of your life. I’ll consider that a win for parents against an overpowering technology.

About Varun Bhanot

Varun Bhanot is Co-founder and CEO of MAGIC AI, the cutting-edge AI mirror that makes high-quality fitness coaching more accessible. Under his leadership, MAGIC AI has raised $5 million in venture funding and earned multiple industry accolades — including being named one of TIME’s Best Inventions of 2024. As a new father as well as founder, Varun shares candid insights on balancing parenting and entrepreneurship in his bi-monthly guest column, Startup Daddy.

Learn more about MAGIC AI
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

7 top strategies to prevent abandoned carts

Ecommerce sellers are lose billions in revenue from abandoned carts, but here's how to stop it happening to you.

So you’ve got your ecommerce business set up with the best CRM software for small businesses, you’ve built yourself a slick-looking website with great products, and yet, you keep seeing abandoned carts popping up in your sales analytics.

Abandoned carts can be a frustrating aspect of online selling, especially when you see those potential sales slip through your fingers at the last minute. In fact, according to research from Baymard Institute, the average documented online shopping cart abandonment rate is a colossal 70.19%. That’s a lot of lost sales.

But there are a few different tactics you can use to get those customers back on your site and hitting the checkout button. I’ve done the research so you don’t have to. Based on expert advice and anecdotal evidence from real online sellers, I’ve put together the top ways to stop cart abandonment.

💡Key takeaways

  • Unexpected costs at checkout are considered to be the number one cause of abandoned carts.
  • You should use automated workflows, such as SMS and email reminders, to try to recover customer carts.
  • Mobile pages have the highest rate of abandoned carts at 85.65%, so make sure your mobile checkout page is optimised.
  • Make sure you have a simple checkout process with no more than five steps.
  • Ensure you have a clear, easy-to-read return policy on your site.

Why do customers abandon carts?

Data from Statista shows that shopping cart rate abandonment has been steadily rising over the last decade. But why? While a good amount of this can be attributed to an unpreventable “just browsing” mentality, there are some more quantifiable (and preventable) reasons for why carts are being abandoned:

  • Unexpected costs: Shipping costs, taxes and additional fees can all scare off a customer at the final moment.
  • Complicated checkout process: Customers are prone to give up if the checkout stage is taking too long with too many annoying steps.
  • Having to create an account: Being asked to create an account during checkout is a big reason why customers abandon their carts.
  • Lack of trust in the site: Customers are understandably wary of sites that are unfamiliar to them, fearing data breaches or scams.
  • Lack of payment options: If you have a limited number of ways to pay, there’s a strong chance you’ll be reducing your conversion rate.
  • Slow-loading mobile pages: A sluggish mobile experience can cause users to get frustrated and give up on the purchase.

These are the most common reasons for cart abandonment, but we’ll take you through our top tips for how to beat these annoying issues and maximise your conversions.

How to prevent abandoned carts

Here are our seven top tips to keep conversions flowing and your customers happy:

1. Automated cart recovery email campaigns

The exact workflow will look different for different businesses, but you need to make sure you have an automation process that will send out SMS and email messages to your prospective buyers if they leave your site empty-handed.

Make sure to keep the tone of these friendly, professional and polite, and give your customers a gentle nudge that they’ve left something behind. Include high-quality product images to show them what they’ve missed.

Once you have your automation workflow set up, when your customer receives their abandoned cart email, you should consider offering a limited-time discount on the product they were shopping for, to try to tempt them back into a purchase.

💡Pro tip: show them the savings

If your customers used a promo code you provided in an abandoned cart email, make sure to show them how much they’ve saved on the checkout so they feel great about their purchase.

2. Keep it simple

One of the most effective ways to keep customers through the sales funnel is by making the purchasing process as simple and smooth as possible. Don’t bog your site down in unnecessary steps through bad UX design.

Efficiency is one of the all-time top marketing tips for keeping customers happy, so you should keep your checkout process to three to four steps only. A better checkout design can lead to a 35.26% increase in conversion rate, according to Baymard.

While it can be tempting to make your customers sign up for an account before purchase, you’re better off by configuring your site with a guest checkout function. It’s also best practice to provide a “one-click” checkout option, as well as auto-fill elements to reduce manual input.

💡Pro tip: add a progress bar

Consider adding a progress bar on your website to clearly show your customer their current stage in the checkout journey. You can do this using one of the top ecommerce website builders, like Shopify or Wix.

3. Offer a range of payment options

You should offer the widest range of payment types possible. To do this, you’ll need to integrate your website with one of the best payment gateways for your business and use a shopping cart plugin.

The key point is to make sure your ecommerce site is enabled to take credit and debit cards, as well as digital wallet payments, like PayPal, Apple Pay and Google Wallet. These are only increasing in popularity amongst online shoppers. Don’t give your customer a reason not to buy when they’re practically at the finish line.

💡Pro tip: save cart function

Including a “save cart” functionality is a great way to reduce abandoned carts. That way, your customer can return and complete the sale at any time.

4. Optimise for mobile and tablets

According to Barlliance, mobile has the highest rate of cart abandonment at 85.65%, followed by tablets at 80.74%, and desktops at 73.07%. It’s clear that customers prefer to make their purchases on the biggest screen possible, but that’s no reason to neglect your mobile design.

A big reason for this is that, often, mobile ecommerce pages are slower to load than their big-screen counterparts. It’s easy to get caught up in polishing your desktop online store, but don’t neglect your mobile design.

You should be testing your site speed on both your desktop and mobile versions. Some of our top-rated website builders, like Squarespace and Wix, offer specific tools to help optimise your mobile pages.

💡Pro tip: make sure your site is accessible to all

Research shows that inaccessible web design could be costing you 5% of web traffic. Make sure you’re not shutting out disabled shoppers. Use alt-text, choose clear fonts, and examine your checkout process by using keyboard navigation only.

5. Offer free or reduced shipping

This will depend on your own budget and finances, but offering free shipping is always a tantalising option to make sure your customer doesn’t jump ship mid-purchase.

How many times have you been on the precipice of hitting the “checkout” button before being met with unseemly shipping costs and thought to yourself, “maybe I’ll just forget it”?

If you can’t quite swing entirely free shipping, you should try to lower the shipping cost. You could also consider redistributing the cost of shipping into the product price.

💡Pro tip: be clear about costs

High extra costs are the number one reason for abandoned carts, according to Website Builder Expert. Make sure you’re upfront about the additional fees and shipping as early in the process as possible.

6. Build trust and have a clear return policy

Trust and confidence are the building blocks of steady sales conversions. The best way to instil trust during the checkout process is with a well-written, easy-to-understand returns policy. You should highlight some key details (like the returns window) on your checkout page.

You should also make sure your customers feel like they can trust your site when they land on it. You should use trust signals like clear contact information for your company (as well as presence on social media, like a LinkedIn business account), SSL certificates, and include some positive reviews from happy customers.

Having a trustworthy site will keep your customers happy, and it’s also the key to small business SEO success.

💡Pro tip: abandoned cart rates will depend on industry

The higher rate of abandoned carts will depend on your specific industry. According to Statista, home furniture has the highest rate of abandoned carts, whereas electronics and accessories have the lowest. It’s important to know the average abandoned cart rate of your specific industry to determine if you need to change your strategy.

7. Try AI

Customer retention is key to success, and you can use AI-powered tools to analyse customer shopping behaviour. You can also set up AI-powered chatbots that your customers can use to guide them through their shopping journey.

The most useful way to employ this at the checkout stage is with analytics-driven personalised recommendations. You can find out more in our guide to the 7 Types of AI for marketing, and how to future-proof your business using generative engine optimisation (GEO).

💡Pro tip: utilise your web builders AI tools

You should consider using an ecommerce builder with a built-in suite of AI tools to help you optimise your ecommerce site. Shopify has a range of AI-powered features, like Shopify Magic and Shopify Sidekick. You can read more in our full Shopify review.

So, now you know why customers might abandon their cart, and how you can prevent it. It can feel overwhelming building your ecommerce store, especially if you’re a first-time seller. However, there are many free CRM providers that can help you keep your budget down while staying on top of your steadily growing customer base.

Read next: Want to market your products, but not ready to build a full site? Learn how in our guide to marketing with Facebook.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Menu prices are rising. Is shrinkflation the answer?

In the face of increasing economic pressure, smaller portions might be the new norm in UK pubs, bars, and restaurants.

Amid skyrocketing overheads and energy costs, hospitality is facing financial pressures from all sides. Operators are at a crossroads, facing the difficult choice between absorbing rising costs, or passing them onto customers through price increases

An often talked-about option is ‘shrinkflation’. It’s a controversial, yet increasingly common strategy used to protect margins across industries without raising headline prices. The idea has its roots in retail, but has also been spotted in some UK pubs, bars, and restaurants.

Below, we explore the concept of shrinkflation to ask: is this hospitality’s golden ticket out of an economic crisis, or a surefire way to alienate your customers?

Why are menu prices rising in 2025?

Soaring food prices as well as the higher costs of spirits have sent inventory costs up. At the same time, hiked employer National Insurance contributions and National Living Wage rates have meant that payroll bills (one of the sector’s biggest expenses) are also going up.

In short, it’s becoming more expensive for organisations to both employ staff and produce the food and drink that customers enjoy everyday. And something has to give.

The latest CGA Prestige Foodservice Price Index (FPI) confirms the challenges, showing a sharp 2% month-on-month increase in food and drinks costs in June. Together, these pressures are already driving prices higher across the sector.

The result? Increasingly slim profit margins for operators. Despite rising sales in some areas, many businesses are struggling to stay afloat amid the pressure. The situation is so severe that even big names, such as BrewDog, have been forced to close bars. 

What is shrinkflation?

Shrinkflation refers to pubs, bars, and restaurants reducing portion sizes while keeping the menu price the same. It’s one tactic operators might use to survive inflation without absorbing the costs themselves or raising prices for customers. 

We’re all familiar with the most infamous case of shrinkflation, Cadbury’s Freddos. The chocolate snack has been getting noticeably smaller, making it the nation’s favourite unofficial recession barometer.

In pubs and restaurants, shrinkflation might look like smaller side portions or serving less meat in roast dinners. It can also affect beverages. In April, Oxfordshire pubs came under fire as over half of the drinks served were found to be short pours. An accident, or perhaps a subtle attempt at cost-cutting by shrinkflation.

There are other reasons behind shrinking portions, too. Some pubs are downsizing plates not as a sneaky pricing strategy, but to cut back on food waste. Oddly, some have even linked the issue to the Ozempic craze, arguing that customer appetites are also shrinking.



Navigating price rises in 2025

Operators might be tempted to use shrinkflation as a way to manage rising costs, but is it really a smart move? With price sensitivity still high and many people cutting back on non-essential spending, even small changes can be noticed. 

Slightly smaller portions or cheaper ingredients can be a less jarring adjustment for customers than a direct price hike. Still, it’s not without risks. Eagle-eyed regulars are likely to feel short-changed, leading to backlash that can damage long-term loyalty.

Thankfully, it’s not the only option for struggling businesses. Consider alternative pricing strategies, like smarter menu engineering to highlight higher-margin dishes. You should also try to negotiate better deals with suppliers if you’re struggling with higher menu costs.

Transparency can be a better alternative to cloaked price increases. Openly communicating with customers about the pressures of rising costs can build trust.

It’s worth remembering that short-term gains from shrinkflation may not be worth risking long-term customer relationships. After all, when portions quietly shrink, so can customer trust — and rebuilding that is a cost no SME can afford.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Small Business Saturday announces 23 locations for this year’s tour

The annual roadshow returns this November to champion small businesses across the country.

Community support is vital in today’s economy. That’s the ethos behind the well-known Small Business Saturday campaign, which champions independent firms across the UK. 

This November, the initiative is hitting the road again with a nationwide tour, bringing its message of support directly to local business owners.

Backed by BT, the annual tour is now in its thirteenth year of offering hands-on advice, resources, and inspiration to entrepreneurs. 

What is the Small Business Saturday Tour?

Small Business Saturday is a month-long touring roadshow, shining a spotlight on small businesses in towns and cities across the UK. 

Each year it goes behind the scenes of businesses, telling the stories of business owners and their communities, recognising the vital role of small businesses in local economies. 

Alongside its main programme, it offers online training, including webinars, mentoring, workshops, and success stories from entrepreneurs for any small businesses to access.

The tour will begin on November 3rd in Lossiemouth. Over the next five weeks, it will travel more than 3,000 miles in an electric van, highlighting the commitment to sustainability that many SMEs are embracing as they work towards the shared goal of achieving net zero.

Where will the 2025 tour visit?

Small Business Saturday 2025 will call in at 23 stops across the UK:

  • Lossiemouth
  • Aberdeenshire
  • Edinburgh
  • Belfast
  • Preston
  • Carlisle
  • Durham
  • Manchester
  • Grimsby
  • Derby
  • Wrexham
  • Hereford
  • Newport
  • Crediton
  • Plymouth
  • Salisbury
  • Brighton
  • Maidstone
  • Leighton Buzzard
  • Cambridge
  • Putney, London
  • BT, London
  • The Regent’s Park, London

If you’d like to get involved, start by letting your customers know when the roadshow is coming to your town or city. Spread the word through your social media channels, email newsletters, or eye-catching in-store signage so your community doesn’t miss out.

Many businesses also mark the occasion by offering a special deal, product launch, or one-day discount, adding to the buzz and giving customers an extra reason to stop by.

To stay on top of the exact dates and timings for your area, follow the official Small Business Saturday channels or check their hashtags for the latest updates.

And if the tour doesn’t make it to your city? Don’t worry, you can still take part in the nationwide celebration through the online programme of events, which is open to everyone.



Why is Small Business Saturday important?

Small Business Saturday is a major event on the calendar for SMEs. It has engaged millions of shoppers and generated billions in spending for small businesses across the UK.

This event enhances the visibility of the UK’s 5.45 million small businesses, provides networking and learning opportunities, and fosters a strong sense of customer loyalty.

According to our 2024 survey, customer loyalty is the most important factor in business success, with 55% of businesses identifying it as such. In-person events like Small Business Saturday are a fruitful opportunity for businesses to maintain strong community foundations. 

If you’re not located near one of the tour stops, there are still many online resources available, such as workshops and mentoring, that you can take advantage of.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
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