Ex Tesco boss to make John Lewis more Metro

The retailer will prioritise convenience over destination shopping, emulating Tesco’s local store model.

The outgoing chair of John Lewis has said the firm is “underrepresented in convenience” as it aims to answer the growing customer need for localised, more convenient shopping.

Sharon White, who will retire from the John Lewis Partnership (JLP) this September, confirmed that convenience is now a priority for the company, and that a “bigger presence” for its John Lewis and Waitrose brands is needed within the sector.

White’s replacement will be the ex-CEO of Tesco, Jason Tarry. As head of the retail titan, Tarry was previously responsible for one of the UK’s largest convenience store footprints.

Big plans for Little Waitrose

JLP, which has its own ‘Little Waitrose’ small shop format, targeted the convenience sector last year, when it partnered with Uber Eats to enable on-demand grocery deliveries.

In March, executive director James Bailey then confirmed Waitrose was planning to open its first new stores in over a decade as part of the move. He said he was “confident that we’ll be announcing [new] shops, especially Little Waitrose”.

It’s an industry that Tarry already has experience in. Through its Express and Metro store formats, Tesco accounts for 30% of the UK convenience sector.

The retail juggernaut previously stated that one of its company goals is to be “easily the most convenient for our customers [who] continue to expect better, faster, integrated digital retail to make shopping easier.” It opened its 2,000th Tesco Express store last year.

In a press release announcing his appointment to the John Lewis board, Tarry said he was “looking forward to deliver[ing] its clear strategy.”

The shift in business objectives comes after a period of financial difficulty for the retail brand. After a £234m loss in 2022. JLP published a pre-tax profit of £56m in March. It began amping up hiring, and shared a full list of interview questions to fast-track talent acquisition.

White’s latest comments suggest these recruitment efforts will also support the company’s expansion into convenience stores.

Less is more in modern retail

John Lewis is not the only company that’s chasing Tesco Express success in 2024. Ikea UK confirmed it would open up a high street store on London’s Oxford Street in spring 2025.

The Swedish firm is famous for its giant warehouses which can take customers an entire day to trek through, including a 1.3 million square foot distribution centre in Doncaster, England. But its new central London location will be just 85,000 square feet.

The industry shift is answering calls for smaller, more frequent purchases from customers. Despite volume sales decline, the convenience sector grew by an estimated 5.3% in 2023.

Younger buyers are driving the trend. This group is used to streamlined, tech-driven online shopping. When it comes to buying in-store, they expect a similarly speedy experience.

46% of Gen Z consumers said a “quick and easy checkout” was their top concern when making a purchase in a report from the International Council of Shopping Centers (ICSC).



High street woes

The rise in on-the-go purchasing is reflected in today’s flailing high street. Numerous UK brands have gone into administration as the rise in ecommerce curbed appetites for in-store shopping. In February, retail footfall was found to be 11.5% down on 2019 levels.

In this context, local convenience stores are proving more successful than larger outlets. As shoppers stay at home to shop, they are less likely to visit a warehouse or department store.

Yet, they will still pop to the corner shop to make an impulse purchase; something one in ten Brits reportedly now does every time they leave the house.

Small businesses are, naturally, well positioned to capitalise on these customer insights. As buyers ask for ways to fit shopping into their busy daily lives, they will increasingly search for local stores with product lists they already know and that answer a specific need.

Still, competition for footfall within the UK high street remains high, and tech will be vital for outpacing rivals. Retailers should look into adopting smart payment technologies and AI-powered tools to take advantage of the trend towards smaller, on-demand shopping lists.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Glastonbury 2024 leads to almost five million lost work hours

This week, Glastonbury Festival will see just over 200,000 Brits down their laptops and head to Worthy Farm in Somerset.

The UK’s most famous music festival, Glastonbury, will take place this Wednesday until Sunday. But while thousands of attendees look forward to a holiday, UK employers will instead need to prepare for millions of lost work hours.

An estimated 200,000 people will descend on Glasto this year. Assuming each attendee works a 40-hour week and takes three days off for the festival, UK businesses can expect to lose a total of 4,800,000 work hours this week. That amount could surge if staff also take sick leave when the post-festival blues sets in next Monday.

Those who didn’t manage to get a ticket now face a jealous week of filling in for colleagues, while the latter enjoy headliners such as SZA, Coldplay, and Shania Twain.

Mu-sick fans

Nearly five million work hours is a substantial amount for UK businesses to lose, particularly in today’s economy when output means everything.

The majority of these days will form part of an employees’ annual leave allowance. Full-time employees in the UK are entitled to receive at least 28 days’ paid annual leave a year (including bank holidays), meaning staff would have taken these days off anyway.

More concerning for employers is the drop in productivity that Glastonbury’s recovery period might trigger. After five days of partying, some festival fans may choose to pretend to be ill and stay at home, rather than return to the office with a headbanging hangover.

What if an employee is caught skipping work?

Legal experts have already warned employers to be alert to workers pulling a sickie to watch England play in the UEFA Euros 2024. Last year, an office worker was sacked after she was spotted by managers on TV celebrating an England goal during Euro 2020.

In a poll of 2,000 Brits, one in three said they planned to phone in sick for England’s opening game against Serbia, which took place earlier this month.

Employment lawyers at Richard Nelson LLP have since advised that, if a manager thinks an employee has called in sick and it is not genuine – such as to recover from a hangover – they should investigate the case as part of an employee’s performance review.

“Bosses may take disciplinary action over unauthorised absence,” Jayne Harrison, head of employment law at Richard Nelson, told The Sun. For Euro and Glasto fans, Harrison recommends employees “book annual leave for the following Monday.”



Festival or flexible working?

The first Glastonbury festival was held back in 1970. Many of today’s employees have more options than music fans at the time had when it comes to returning to work, thanks to the advent of flexible working.

Modern office workers can take advantage of arrangements such as remote work to avoid having to come into the office, or flexi hours to give themselves a lie-in on Monday morning.

The employee benefit has come under fire from some firms this month, as more employers attempt to boost office attendance by ordering staff back into the office full-time.

Glastonbury exemplifies how flexible working can enable skiving staff and strict employers to compromise on events, and prevent them from causing disruption in the workplace.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Our toastie maker became one of 2023’s most viral products

Mike Harper tells us how the CRIMPiT sandwich toaster grabbed the attention of social media users and celebrity influencers, creating a vocal community of users.

It’s a familiar story to parents across the country: early mornings driving your kids to and from whatever sport they have decided to take up. This was certainly the case for my co-founder Ian Critchlow, who was regularly getting up at 4am to take his son to swimming practice.

As with many teenagers, his son needed fuel – specifically, a toasted peanut butter and banana sandwich on the recommendation of his coaches – in order to power him through the early morning sessions.

It was out of these dietary demands that the business idea for the viral CRIMPiT was born.

From humble beginnings to mass appeal

Ian had dabbled in the world of invention before, and set about creating a tool that would help him to make pre-prepared sandwiches that could be popped in the toaster to heat up when ready to eat – making for a much more appealing experience than a soggy sandwich thrown together under the fridge light at 3:30am.

After plenty of sketches and prototyping, the CRIMPiT emerged: a device that could be used to make sealed pockets, using low-calorie thin bread, that could be popped in the toaster at the last minute.

Ian was an ex-colleague of mine, and upon realising that his invention could have mass appeal, he contacted me. I was just as excited about it as him, and with our combined years of marketing experience, we decided to create and invest in the CRIMPiT.

Within an amazing six months, we were taking the product to market. The Facebook ads rolled out and the orders began to roll in. We packed orders on our kitchen tables, with friends and family pitching in.

How social media sold our demonstrable product

The key to the CRIMPiT’s success was being able to demonstrate it in front of people, something we knew would be a key factor. As such, social media marketing played a big role in our promotional strategy from the start. The CRIMPiT is one of those things you don’t think you need, but once you try it, you love it. It genuinely makes life easier, but we needed to show people this.

Working with just a handful of influencers, we started to build up content that showed how easy it is to use – and things completely snowballed. The product orders started flying in. We increased production. Media coverage started to appear, with CRIMPiT featuring in The Mail, The Times, The Guardian, food magazines, and radio shows.

Facebook groups started popping up, with users sharing their favourite sweet and savoury recipe ideas. We started getting celebrity endorsements, including from the likes of Mrs Hinch and Davina McCall.

Soon the business outgrew the kitchen tables, and so the move to a small warehouse was made. Six months later, the business outgrew that warehouse. Now residing in a 4,000 square foot warehouse in the northwest with eight full-time employees and 30 part-time, it’s a remarkable success story from humble beginnings.

The impact of COVID-19

Initially, the product was produced in China, but in the midst of COVID-19 it proved difficult – and very expensive – to guarantee the stock. We had to rethink things. The solution was to move production to the UK entirely.

It proved cheaper, and became a key part of the ethos of the company. Now proudly made in Britain, the CRIMPiT prides itself on being manufactured and distributed from the northwest, supporting the local economy and improving the quality of our product.

Our customers gave us our next big idea

Our community is hugely engaged. Social media first enabled us to show people how to use our product, and now it gives people the chance to talk directly to us about it. And of course, listening to your audience is vital for business growth.

This led to the next stage in our business journey – launching the new CRIMPiT Wrap Sealer.

Could we, we were asked in the Facebook group, create a CRIMPiT for wraps as well as sandwich thins? Toasties are one thing but wraps are quite another, and it turns out most of us struggle to create neat wraps at home.

The answer, of course, was yes – and we did. With the same iconic yellow and grey design and ease of use, as well as high quality food grade plastic, the new CRIMPiT Wrap Sealer was created, and is already proving very popular. Just like last time, end users are sharing their creations far and wide.

Finding a new angle

This new product has opened up a whole new angle, as we realised that the CRIMPiT Wrap Sealer is ideal for using up leftovers and reducing food waste. What was last night’s dinner can simply be popped in a wrap to make a delicious lunch to take to work the next day.

Partnering with the food waste awareness app, Kitche, we released a limited edition green CRIMPiT Wrap Sealer to raise awareness and promote this benefit.

The importance of listening to the community

When you get a recurring message from your customers, you have to respond. It’s why focus groups are so important and why interactive community groups and social media are so powerful – you get real, immediate feedback and you can invent, improve, and expand with confidence that there is already an appetite. Thousands of five-star reviews on Trustpilot and millions of shares across social media are testament to this.

We’re also partnering with packaging companies and charities to raise awareness of different food issues and we have a community of well over 100,000 people, sharing ideas, recipes and inspiration.

The CRIMPiT community was spot on – and it’s growing with us. It’s going to be quite a year, and we’ll keep listening!

Mike Harper holding a CRIMPiT toasted sandwich maker
Mike Harper

Mike Harper and Ian Critchlow are the founders of CRIMPiT, whose viral sandwich and wrap toasters help customers create delicious, warm, and mess-free snacks and lunches.

CRIMPiT
Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

The hottest UK startup job going? Steven Bartlett is hiring a new EA

With his current EA promoted to Director of Lifestyle at Flight Group, there's a rare opportunity to work alongside the founder and Diary of a CEO host.

You don’t get much closer to the top of the UK startup scene than this. Dragons’ Den investorDiary of a CEO podcast presenter, LinkedIn influencer and Flight Group CEO, Steven Bartlett, is on the lookout for a new executive assistant.

The news of the job opening was shared by Bartlett’s present EA, Sophie Chapman, in a post this afternoon on LinkedIn:

LinkedIn post showing Steven Bartlett is hiring an EA

According to the job advert, Flight Group is looking for “an exceptional and dynamic Business EA to provide high level administrative, operational and project management support to the high profile Founder of a disruptive and innovative media, marketing and investment group.”

The position will report directly into Bartlett himself, who has swiftly become one of the most prominent faces in the UK business scene, driven in part by his immensely successful podcast, Diary of a CEO, and his appearances in multiple recent series of Dragons’ Den. Responsibilities will include:

  • Diary Management
  • Operational Support
  • Logistics
  • Executive Meetings 
  • Compliance and Document Management 
  • Internal & External Communication 
  • Special Projects
  • Event Management
  • Ad-hoc Support
  • Financial Support

Bartlett is a regular, and highly in-demand public speaker, so the successful applicant can anticipate having a non-stop inbox and an incredibly busy schedule to organise.

Career trajectory from an EA

There are plenty of reasons why the role as Bartlett’s EA might appeal. A position such as this would get you right at the forefront of a modern media, marketing and investment company that’s led by such a prominent figurehead.

While this is undoubtedly a dynamic and challenging role in and of itself, the career pathways it opens up are clearly first-rate. Announcing the job opening on LinkedIn, Sophie Chapman shared that she was leaving behind the EA role and was being promoted to the position of Director of Lifestyle at Flight Group.

New applicants to the open EA role may well have one eye on the future, given the path Chapman has been able to tread after so many years of service as Bartlett’s EA.

Aside from the role being a potential pathway to future Director positions, it’s an exceptional job opportunity in and of itself for the right candidate who can handle the considerable range of tasks and responsibilities.

Speaking of his confidence in the potential for Flight Group, Bartlett says:

I truly believe that we have every core component required ready to disrupt and redefine the global podcasting industry with this new company. We have done this in our own tiny way already with the Diary of a CEO, but I'm haunted by the potential that we see to scale this globally, for the people and the voices who will change the world.

If you think this sounds like the job for you, then you may want to move fast.

Applications are open, but there is likely to be a deluge of CVs being fired off in the direction of Bartlett’s office right now. With his present EA, Chapman, now settling into her new role as Director of Lifestyle, there’s hopefully some support at hand to get the best applications onto Bartlett’s desk in the meantime…

Executive Assistant – Flight Group – apply here


Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Asos: how the brand went from fashion favourite, to the bargain bin

The fashion marketplace has called remote staff back to the office, citing concerns about company performance. What happened to Asos?

Four years ago, investors were scrambling to invest in Asos. The fashion marketplace surged in popularity following the closure of high street stores during COVID, and millions of us Brits spent our newfound free time scrolling through a kaleidoscope of t-shirts and shorts.

In 2024, the brand has fallen out of style. March’s results show an 18% drop in sales year on year for the first six months to 3 March, totalling an underlying pre-tax loss of £120m.

Asos is blaming output. Referencing the “sub-optimal newness” of its stock, it is now targeting faster delivery of product lines to rival fast fashion titans. It is also demanding staff return to the office, warning that remote work is “detrimental” to company performance.

Below, we’ll go behind the counter and into the stockroom to delve into what’s happening at Asos, and whether the website can redress to impress this year.

Stuck with stock

Asos first arrived on the catwalk in 2000 as As Seen On Screen. Flogging versions of clothes sported by celebrities, its tagline was, “Buy what you see on film and TV”.

The excitement of the emerging ecommerce trend immediately propelled Asos upwards. After launching a womenswear brand in 2004, the retailer began to add bigger labels to its wardrobe, such as Nike. It became a virtual high street for early internet consumers.

Fast forward 24 years, and (like the real, struggling UK high street) Asos has stalled. It now stocks over 850 brands and boasts an infinite product aisle in the tens of thousands.

That has led to an overstuffed inventory desperate for a clean out. Even today, despite the mild June weather, the brand has over 4,000 coats and jackets for sale on its website.

In an effort to “facilitate the right sizing of stock”, Asos has begun scaling back. Last year, it shuttered its Staffordshire warehouse, in a bid to save around £20m per year.

In April, it said it had cut its intake of new stock by 30%, and would sell off discounted old stock to achieve the “right level of newness to excite customers” in its clothing lines.

Faster fashion

Ten years ago, Asos’ production cycle for new stock wouldn’t have been described as slow. But the goalposts have been moved by the arrival of larger, fast fashion brands such as Shein and Temu, both of which have had huge success in the global ecommerce market.

It can take up to four weeks to deliver a new item at Asos. Shein is reportedly able to “design”, produce, package, and distribute products in under 3 days. Unlike the former, Shein produces each item in small quantities, so it cannot be weighed down by old stock.

Whether this supply chain is ethical (Shein has faced multiple allegations of worker abuse and exploitation) is a matter of opinion. It is certainly not environmentally friendly. Research indicates that 64% of the 34 million items produced by the industry will end up in landfill.

To buyers, it doesn’t seem to matter. While Asos’ sales have faltered, Shein’s have soared. This month, the brand confirmed plans to go public, with an estimated value of £51.7bn.

In answer, Asos is scaling its “high-fashion” two-week delivery programme ‘Test & React’. Currently, Test & React makes up less than 1% of sales. Asos plans to grow this to 10%.



Flexible working

To deliver a high output of products, Asos needs a crack team who are working at optimum efficiency. According to the company, that requires a clamp down on flexible working.

Asos is one of the many companies that have demanded remote staff return to the office for at least three days a week, and in some cases, five. This week, it warned workers about the “detrimental” impact of virtual meetings on business performance.

The retailer has threatened disciplinary action if employees are found to ignore the policy, stressing that project planning, brainstorms, and commercial meetings are “vital” to attend.

Whether office attendance improves output is up for debate. Manchester United owner, Sir Jim Ratcliffe has argued that remote staff are less productive, citing email statistics as proof.

Others are less sure. Also this week, Mark Mullen, CEO of Atom Bank, said that RTO mandates cause “rebelliousness” among employees, which could stoke workplace conflict and have the opposite intended effect for Asos.

The enigma of Gen Z

Also a concern for Asos is its ability to target the next generation of shoppers, Gen Zers. It’s a problem that has plagued other legacy brands from the early noughties, such as Superdry.

In fairness to retailers, Gen Z, those who are currently aged 16-26, are hard to pin down. They claim to love sustainable resell platforms, for example Vinted and Depop, but have also been drawn to the super on-trend, fossil-fuelled Shein and Temu.

Asos needs to position itself as a brand that answers both of these demands. Social media could be the answer. Platforms such as TikTok and Instagram have allowed traditional brands like Marks & Spencer to become a surprise hit with younger audiences.

It’s a marketing tool that Asos has begun tapping into. In February, it increased its marketing spend by £30m and relaunched its influencer marketing campaign, ‘Asos Insider’.

With a new advertising strategy comes a brand refresh. Asos has also shuffled its leadership team to bring some new ideas to the boardroom.

In December, menswear product director Stefan Pesticcio left the firm after 17 years, alongside Asos brands director James Barron.

At the time, an Asos spokesperson told Retail Week: “This is part of a wider change to our product teams which we’re incredibly excited about.”

New season for Asos

With a revived product development process, a more focused marketing strategy, and having shed the weight of its bloated stockroom, Asos is debuting a new look in 2024.

CEO Jose Calamonte’s turnaround plan has already generated wins. Shares in Asos rallied 10% in April. Emboldened, the company says it is now expecting growth.

Still, in today’s market, caution is more attractive to stakeholders than lofty profit targets. Just ask other brands that have fallen on hard times, such as Cazoo. The car resale platform entered administration in May after failing to establish a sustainable business model.

Some edits will need monitoring. Leadership changes can be unsettling, and a stricter RTO mandate could cause similar unease among employees.

Asos might be seeking a sped up two-week production cycle, but it is wisely keeping its recovery timeline in the medium and long term.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

RTO mandates cause “rebelliousness” among staff, says bank boss

As employers clash with workers on a return to the office, Atom Bank CEO Mark Mullen says his company has the answer.

Companies ordering staff to return to the office are creating a workplace culture of “rebelliousness”, according to one large UK employer, who thinks return to office (RTO) mandates are making managers “afraid to ask their employees to come back to the office”.

Mark Mullen, CEO of Atom Bank, a digital-only challenger bank, made the comments in an interview with the Financial Times this week. In 2021, Atom became the largest UK company to adopt a four-day week, a move Mullen says has helped it to steer clear of staff rebellion.

He added that the success of the rollout at Atom has “proved that working practices that may have seemed years away can be introduced rapidly.”

RTO mandates scaring managers

Since remote work became standardised across many UK offices, when – and how often – employees should work from home has become a topic of discussion at every water cooler.

Some employers are going down the tough love route. Manchester United banned home working outright, encouraging staff to visit the office full-time by offering redundancy pay to those who didn’t.

Others have caused scorn among employees for punishing employees, as in the case of Dell and JD Sports. Even brands asking staff to work just one day in the office, such as Lloyds Bank, have seen a fall in employee engagement as a result.

As Mullen argued, there is evidence that managers are struggling to keep the rise in workplace conflict in check. Data shows many are backing out of the argument all together.

According to research by Owl Labs, 70% of UK managers have admitted to allowing staff to work remotely from home, despite their company demanding an RTO.

Four-day week “less challenging” than RTO

With even large companies unsure of how to proceed with an RTO, few employers have claimed to know how to handle the HR conundrum. Mullen, however, believes he has the solution. Into the hybrid versus remote debate, he has introduced another work concept: the four-day week.

For three years, Atom’s now 547-strong remote workforce has worked 34 hours across four days. Their wages, crucially, remain unchanged from when the policy was introduced.

Speaking to the Financial Times, Mullen reported that implementing a four-day working week had been “considerably less challenging” for Atom than introducing a hybrid work policy.

He said planning a four-day week has given the company more control over its workforce’s working style, compared to the loose definition of flexible working.

As a result, managers are more certain over how to implement the policy, and employees are clearer on what their options are.

“We planned the shift patterns, we planned the changes, we consulted on the changes of employee contracts.. [That is] not what happened with flexible working,” Mullen told the FT.



Four-day week set to Atom boom

Last year, a business survey by Startups found that 12% of UK businesses planned to adopt a four-day working week in 2024, marking a seismic shift in attitudes to the employee perk.

The move could be a positive one for businesses. In 2022, 61 UK companies took part in a landmark four-day week trial. 18 months later, 54 reported they had maintained the four-day week policy for teams, according to a report by think tank Autonomy.

In Atom’s case, Mullen reports that the number of staff on sickness leave, as well the rate of staff turnover, both dropped following the pivot to a four-day week.

It is impossible to compare how a hybrid or RTO policy might impact the same workforce. But findings from our four-day week survey suggest the policy could reduce attrition.

52% of UK employees told us they would actively seek future employment from a business offering a four-day workweek. Appetite for the benefit was similar across every age group.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Britain’s curry houses demand more government help

The UK’s largest representative for curry restaurant and takeaways is calling for more support from the government amid worsening staffing shortages.

The leader of the UK’s largest curry organisation has presented a list of demands to Britain’s political parties this general election, warning that new visa rules introduced in April have worsened an already crippling staffing crisis.

Earlier this year, the government raised the skilled worker salary threshold for migrant workers to £38,700 per year, up from £26,200.

Decrying the change as “impossible for any small business”, Oli Khan MBE, president of Bangladesh Caterers Association (BCA), which represents 12,000 UK curry houses, has called on whichever party wins the election next month to provide greater aid to the sector.

Khan said the group had so far “not seen any political party recognise our value”, adding “our industry must make its concerns known to politicians of all parties.”

Curry worries

Curry restaurants are today viewed as a British institution; as much a staple on the high street as the traditional pub.

But the Friday takeaway favourite has struggled under a series of challenges since the pandemic, and the new skilled worker salary threshold has exacerbated these.

As a result, the beloved British curry house is starting to disappear. In 2007, 12,000 Indian restaurants were open across the UK. Last year, the number had dropped to just 8,500.

Khan is blaming tightened laws on hiring from abroad. More than 80% of the Indian restaurants in the UK are estimated to be run by Bangladeshis, and many rely on their countrymen to plug labour gaps as waiters and chefs.

However, the new minimum salary threshold of £38,700 has made this wage untenable for most employers. Average pay in restaurants tends to be the National Living Wage, which means most curry houses will not be able to hire migrant workers.

Raising this market rate will not be an option for businesses already struggling under diminished profit margins. In a recent business survey, one in five hospitality firms said they would be unable to meet employee pay expectations this year.

Brexit has “curtailed” access to staff

Staffing woes for Britain’s curry houses have been compounded by preexisting recruitment difficulties caused by Brexit. Pre-Brexit, European workers constituted much of the industry’s workforce, but the end of free movement caused mass hiring issues for UK employers.

Alongside a review of the skilled worker entry requirements, Khan has called for “immediate initiatives that give us greater access to hospitality staff as Brexit has curtailed access.”

Khan has his own suggestion of how to replace the lost resource. He says the BCA is asking the government to invest directly in apprenticeship schemes to “nurture the next generation of curry chefs, creating more jobs and further upskilling the workforce”.

Earlier this year, the government announced it would fund 100% of apprenticeship training costs for businesses, and allow large employers who pay into the Apprenticeship Levy to pass more costs onto SMEs.

However, last month, the CIPD warned that employers were investing in training for existing staff as apprenticeships, rather than pay into the levy. As a result, the number of apprenticeship starts has fallen since the introduction of the Apprentice Levy back in 2017.



Who can curry favour in the election?

The BCA has also requested that the newly-elected government take immediate action to lower the tax burden on the curry industry.

Both parties have pledged to do so by reducing the burden of paying business rates. Last month, the Conservatives unveiled a £4.3bn business rates support package to help small high street businesses with the bills.

Labour, the party which is currently winning the polls, went one step further. Its manifesto declares an intention to scrap business rates and “replace it with a system that is fairer for bricks and mortar businesses”.

The party has also pledged to review the skilled worker visa thresholds if it wins the election on July 3. But it has stopped short of publishing an official policy change.

“We need to see all political parties recognise our sector’s significance and contribution to gross domestic product and employment,” says Khan.

“We need to see the real evidence of measures that can unlock the potential of our industry to do more and put us back to where we were in 2019.”

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Young entrepreneurs more likely to have had funding help from family

New data suggests that young entrepreneurs are more likely to rely on their family members for early-stage funding.

Young entrepreneurs are most likely to rely on their parents to fund their startup, as research sheds light on how social background can impact a person’s ability to start a business.

In a survey of 501 UK young entrepreneurs, VistaPrint found that Gen Zers (aged 16-26) are almost 10% more likely to get funding from family members, compared to millennials.

Youth entrepreneurism has seen a huge surge in the past few years. In 2022, 4,093 firms were registered by junior founders, representing a 400% uplift compared to 2021.

Despite this, the data suggests that young people who cannot rely on family support will have to wait longer than those from more privileged backgrounds to launch their venture.

Keep it in the family

According to VistaPrint, 22% of Gen Z founders will get investment from their parents or family members, compared to 13% of millennial company owner.s

The findings indicate that having a parent or older sibling who can assist with funding and knowledge is key to getting a business idea off the ground early.

Many famous CEOs you’ll have heard of made their first sale thanks to family connections. They include Nike founder, Phil Knight, Amazon’s Jeff Bezos, and self-proclaimed “self-made billionaire”, Donald Trump.

Mark Zuckerberg reportedly took a $100,000 loan from his father to start Facebook (this was mysteriously left out of his Oscar-winning biographical film, The Social Network).

Without this support, entrepreneurs are forced to go through traditional lending channels such as business loans or business grants.

However, this involves a lengthy application process that requires a greater investment of time and resources compared to funding from friends and family.

Family matters

VistaPrint’s data also shows that full-time Gen Z business owners are more likely to have started their company with a family member.

This is potentially because young people aged 16-26 are more likely to be in full-time education, and have less time to dedicate to the day-to-day operations of running a company.

On average, 41% of business owners aged between 16-26 will start a business with their family members, compared to only 24% of millennials.

If a young founder is lucky enough to have a parent with experience running a company, this can be a significant advantage for growing their business and building a leadership style.

They might also have a network of business connections to help fast-track their kid a few rungs up the corporate ladder. For example, Bill Gates’s mum apparently introduced him to executives at IBM, which helped him to forge a deal for his first operating system MS-DOS.



How to start a business with no family funding

There is nothing wrong with using family connections or money to launch a company. As shown, many of the world’s best-known business people did the same.

For those who cannot rely on this route, however, it can be discouraging to see how much faster it takes for these business ‘nepo babies’ to register a company.

Having this early advantage could also be one of the reasons that CEO salaries for working class founders are shown to be £16,749 less than peers, an example of the Class Pay Gap.

The grind still pays, however. VistaPrint still found that young business owners in the UK are making £51,000 a year, on average, against the average UK annual salary of £34,000.

Founder Joe Seddon had no connections to rely on when launching his company. He told us about the challenges of starting a business with no family or friends funding.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Revolut banks on return to office

The fintech giant has committed to a ten-year lease in Canary Wharf as it aims to grow its workforce this year.

Fintech darling and former Startups 100 winner Revolut has signed a 10-year lease with the YY London building in Canary Wharf. Revolut has made the investment despite being a remote-first brand, signalling some form of return to office (RTO) might be on the cards.

The Revolut team will move into the larger, newly-refurbished building in March 2025. The startup began in the business district back in 2015, four years before it won the 2019 Startups 100.

The relocation follows the announcement of an employee share sale in May, and suggests Revolut is betting on the new office space to facilitate further growth and investment. The company recently confirmed plans to expand its global workforce by 40% in 2024.

“More innovative” office space

The popularity of remote and hybrid working has created a number of challenges within the commercial property sector. Many businesses have downsized their office space, choosing to reduce rental costs rather than invest in an under-utilised work environment.

Revolut’s latest uproot will do the opposite. The new headquarters will take up 113k sq ft of desk space in the building, over four floors, to expand the company’s overall office footprint in London by 40%.

Despite the change, Revolut continues to describe itself as a remote-first company. Over a third of its workforce is based outside of the capital, and the brand has a “permanent flexible working” policy that allows workers to choose if and when to come into the office.

However, the new lease suggests that office attendance and in-person engagement is a priority for the business. According to a press release, Revolut will use the swanky space in “a more innovative way” for product launches, workshops, team-building activities, and other events.

Recruit to the office?

Revolut’s decision to invest in office space also forms part of its supercharged recruitment strategy. The fintech firm has previously shared plans to boost its global workforce by 40% in 2024, expanding from 8,000 staff members in January, to 11,500 by the end of the year.

Job seekers could be swayed by the many amenities and employee benefits afforded by the new building. Alongside desk space, YY London also has showers, cycle parks, two restaurants,  a cafe, and outdoor terrace space.

Experts have argued that businesses need to invest in flexible office space in order to attract new hires and engage staff members.

Other banking brands have taken a different outlook, however. Last year, HSBC made headlines when it declared it would move out of its 45-storey Canary Wharf tower, and into a smaller, more flexible headquarter building based in the City of London.

Earlier this week, Lloyds Banking Group Plc also confirmed it would move thousands of staffers to the City, in order to create a “more sustainable office footprint”.



Employers split on RTO

Some employers have clashed with their remote workforce this year, as the debate around home working rages. Manchester United and Dell Technologies have both made recent headlines for rolling out RTO policies that punished team members for choosing to work from home.

Revolut appears to be taking a more empathetic approach to the debate. Rather than penalise staff for working from home, the investment in the YY London building suggests the brand thinks rewards, incentives and a new environment will improve office attendance.

It remains to be seen if Revolut’s planned events and workshops will prove exciting enough to keep hybrid teams returning to the office, and encourage new team members to join them.

Interested in working at Revolut? Check out what roles the firm is hiring for in June

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

List of banned business names shows Brits still love swearing

Cfuk Limited and Fart Limited are two of the more than 700 business names that were rejected by Companies House in the last year.

Choosing a business name requires a bit of creative thinking. But new data suggests that the upper limits of creativity are being curbed by the government, as profanity-loving business owners come up against the censorship of Companies House.

In total, 766 business names were rejected in 2023, with swearing being the main offence. According to a Freedom of Information request, submitted by 1st Formations, curse words made up 24% of business name applications rejected by Companies House last year.

Companies House has strict rules about what is and is not allowed in a firm’s title. But experts are now cautioning that the government’s laws on registering a trademark or name might be behind the times with Brits’ love of a good swear word.

‘Doofus’ too rude to be registered as a company name

Entrepreneurs might be curious about just how profanity-laden their business name idea needs to be for Companies House to turn it down. As the 1st Formations findings suggest, even a mildly offensive term might be enough to earn entrepreneurs a rejection letter.

Blasphemous business names rejected by Companies House in 2023 include:

  • Little Pricks Tattoo Studio
  • Wtf Where’s The Food
  • Phat Phuc Noodle Bar Ltd
  • See You Next Tuesday Ltd
  • Forkin Recruitment Ltd
  • Fukin Takeaway Ltd
  • Fukim Ltd
  • Fart Limited
  • Cfuk Limited

Insults that wouldn’t be out of place on a primary school playground can be turned down by Companies House. Just ask the owner of ‘Doofus Dream Cars Limited’ and ‘Lmao Ltd’, both of which were rejected as expletives.

Of the 188 business names rejected for swearing, ‘crap’ was also a common occurrence within the list, with names like ‘Crappy Nappy’ and ‘Scrap Your Crap Ltd’ both turned down.

This is despite the eco-friendly toilet paper brand, ‘Who Gives A Crap?’, which is based in Australia, announcing it achieved record UK sales this week, suggesting that Aussie attitudes to swearing are more relaxed than the British government.

Companies House needs bringing “up to date”

Earlier this year, data compiled by US recommendation service Enjoy Movies Your Way found that the annual number of swear words across mainstream TV shows and films in Western media has surged from fewer than 5,000 in 1985, to over 60,000 last year.

Linguists today argue that swear words are becoming more acceptable in the UK, and are today used merely to emphasise points rather than cause offence.

This language transformation could be why Companies House’s strict policies on supposedly rude names now feel out of touch with modern society. 1st Formations’ Director, Nicholas Campion, argues the list shows the government has an “outdated assessment process.”

“Companies House [may] need to bring itself up to date with modern language usage, as the Oxford English Dictionary has done, and, while we’re at it, accommodate the Great British sense of humour,” he adds.

There could be a real business incentive to adopting a punny business name. Last year, a consumer survey by BusinessNameGenerator showed that 64% of Brits would be more likely to notice and remember a funny company name, which could lead to a boost in sales.



How to choose a business name

Profanity was not the only reason for business names being rejected in 2023. The 1st Formations data sorts the list into six prohibited categories:

  • Profanity – 24%
  • Drug references – 16%
  • Sexual content – 15%
  • Violence – 11%
  • Discrimination – 8%
  • Uncategorised – 26%

Here are some examples of the kind of organisation names that are forbidden by Companies House for the above reasons:

Rejected business nameReason for rejection
Horny Brew LtdSexual content
The Prince Albert LtdSexual content
Jerk Off Chicken LimitedSexual content
Dank Productions LtdDrug references
Colin Bakes Dope (Responsibly) Ltd’Drug references
W H Spliff LtdDrug references
Ragnarok Knives LtdViolence
Psycho Traders LtdViolence
Killer Instinct LtdViolence
Aryan Boss LtdDiscrimination
KKK Properties LtdDiscrimination

There are also a number of other reasons why a company name may be rejected by Companies House, such as excluding “Limited”, “Ltd”, “Cyfyngedig”, “Cyf” or if the name lacks uniqueness or is too similar to another company.

For example, W H Spliff would likely be considered objectionable even without the drugs reference, thanks to its similarity to the name of a certain, well-known UK retail chain.

Campion advises that “if your proposed company name is similar or identical to a name already registered, Companies House will likely reject the application.”

Registering a company name is a fundamental step when setting up a new firm. Read our full guide on how to choose the perfect name for your business.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

How to set up and manage a tronc scheme for tips

Find out what a tronc scheme is, how it works, and how to set up and manage one. Plus, we cover the impact of the 2024 UK Tipping Act on tronc schemes.

A tronc is an organised payment arrangement to distribute the tips, gratuities, and service charges that customers give to your employees in a fair and transparent way.

The person that runs a tronc is known as a troncmaster. They pay employees tips through a separate payroll run and PAYE scheme and report the details to HMRC.

When you run a tronc scheme in this way, tip payments are not liable for employer or employee National Insurance (NI) contributions.

New legislation was introduced on 1 October 2024 in the form of the Employment (Allocation of Tips) Act, which means employers need to understand how tronc systems work and the benefits of using one.

What is a tronc scheme?

The word ‘tronc’ comes from a 1920s French phrase: “tronc des pauvres”, which refers to the collection of boxes for donations to the poor.

A tronc scheme is a mechanism used to distribute all tips to workers fairly, transparently, compliantly, and without the influence of the workers’ employer.

A tronc scheme will include all tips made on card payments and service charges added to the bill, as long as the customer knows the added payment is discretionary. A tronc can also include cash tips if these are pooled.

Direct tipping cannot be included in a tronc scheme, and is subject to income tax and NI – therefore a tronc will not include tips (normally cash) given directly to a specific worker.

How do tronc systems work?

A tronc is a method of collecting tips from customers and holding the tip receipts in a common fund. The funds are then distributed by the troncmaster.

If an employer decides how tronc funds are distributed, income tax and NI is payable. However, if you operate a tronc system where the troncmaster, or an external provider, decides how the funds are allocated, NICs are not payable.

What is a troncmaster?

A tronc scheme is controlled by a troncmaster, who is appointed by the business. They can be appointed from within the business – for instance, a head waiter – or externally. External appointments can be suitable as they will be independent and run the scheme without favouring specific employees.

A troncmaster must be independent of the company’s recruitment team, and it is crucial to appoint a suitable person as troncmaster. HMRC could investigate and enforce repayment of NI on tip income if either:

  • The troncmaster is found not to be independent of the company’s recruitment team
  • The troncmaster is not qualified or trained to do the job and makes mistakes

The troncmaster’s responsibility is to ensure tips are evenly distributed without bias. They must register with HMRC and report tronc transactions via payroll. This means they must understand the company’s PAYE system and how to apply tronc transactions to it.

The different tronc scheme structures

How a tronc scheme is structured depends on many things, including the job roles involved, the nature of the business, and how tip payments are made.

The troncmaster decides the structure of the scheme and how it is implemented.

Tronc scheme options include:

  • Equal distribution – Tronc receipts are divided equally between all employees, regardless of their role, responsibility, performance, or hours worked. It ensures the whole team shares tips equally.
  • A points-based system – The troncmaster has some discretion on how to reward employees. They can distribute based on job role, customer feedback, or hours worked.
  • A performance-based system – The tronc is split based on individual performance, linked to sales targets or customer feedback. This can incentivise employees to give excellent service and reward employees who excel.
  • A tiered system – The tronc is split into separate sections based on the job role, how much the worker directly helped customers, and the level of employee responsibility. It means employees who help customers more receive bigger rewards.

Whatever method is selected, it must be communicated to all relevant staff, operated using clear rules, and fair to all employees, including temporary or agency staff.

Read more: should kitchen staff get tips?

How to set up and manage a tronc system

Firstly, decide whether the troncmaster should be an employee or a specialist external provider.

If you choose an external provider, they will set up the tronc system. It must be managed in a fair and transparent way and be HMRC compliant to qualify for exemption from NI contributions.

If you choose to run your own tronc, you must select a troncmaster to manage it. Using an existing employee will probably be cheaper, but troncmaster is a complex role that requires knowledge and skills to perform effectively, so they will need support, training, and potentially a salary increase.

Consult with employees about creating a fair tips policy. Front of house employees understand how tipping works within the context of your business, so find out from them what issues are important regarding tip allocation and policies. Utilise their input in designing a policy. Having a good policy is vital, because if staff think it’s unfair, it will have a negative impact on their motivation and potentially the customer service they provide.

Your policy should include rules for collecting, allocating, and reporting tips, detail any fees or deductions, and be sent to all employees.

Under the Employment (Allocation of Tips) Act – also known as the Tipping Act – employees have the right to receive information about the total tips an employer receives and how they are allocated. Records should be maintained for three years, so you should check whether your existing payroll software can be used for this reporting function. Many payroll products include a tronc calculation feature to help businesses record and distribute tips as the Act requires.

Employers must ensure their tronc system complies with the latest legislation, including the Employment (Allocation of Tips) Act.

The benefits of a tronc pay system

The benefits of using a compliant tronc system are:

  • Staff benefit from an impartial system, free from employer influence over tip allocations. They can help shape their employer’s tip allocation policy.
  • A tronc system provides more transparency on tips, which builds trust between employees and employers.
  • When employees receive all the tips, they benefit from providing excellent customer service, and so will be motivated to continue to do so.
  • A fair tipping system promotes staff retention, which also benefits the business.
  • Using a tronc system provides efficiency benefits, as many administration tasks linked to collecting and distributing tips can be automated in such a scheme.
  • A tronc system gives more visibility on tip income and allocation, improving financial reporting and management.
  • Both the staff and employer benefit from not paying NI on tips held in a tronc system. Employees are liable for an 8% NI charge on tips received outside of a tronc system and employers would pay 13.8%.This can save employers large sums. If a chain of restaurants collectively receives £50,000 a month in tips, a 13.8% NI charge would equal £6,900 a month in employers NI paid to HMRC.

An example of the tax benefits of a tronc system

Below, we’ll examine how tax contributions apply to a service charge, with and without a tronc system in place.

Without tronc

An employer receives £100 as a service charge and allocates it to qualifying employees, all of whom are basic rate taxpayers. Tax and NI are applied like so:

  • Altogether, the employees pay collective income tax at 20% = £20
  • The employees also pay collective NI of 8% = £8
  • The employer pays employers NI at 13.8% = £13.80

From the £100 service charge, HMRC receives £20 + £8 + £13.80 = £41.80, while the employees receive £100 – £20 – £8 = £72 between them.

With tronc

With a tronc system in place, there is no NI liability, so using the same example:

  • On £100, the employees pay collective income tax of £20, but no NI
  • The employer pays no NI

Therefore, HMRC receives £20 and the employees receive £80 of the £100 service charge between them.

What changed in 2024?

Under the Employment (Allocation of Tips) Act 2023, which came into effect on 1 October 2024, the main change is that 100% of qualifying tips, less statutory deductions, must be distributed fairly to staff no later than the end of the month after the month in which the tip was earned.

Previously, businesses could decide what proportion of the service charges and tips paid by customers was allocated to staff. This gave businesses discretion to use some tip income for other purposes, such as boosting profit margins or topping up wages to reach national minimum wage level.

Under the new law, employees have the right to request access to employers’ tips records, and they can take their employer to an employment tribunal if they believe tip income that they are due has been withheld. Businesses can be fined and prosecuted if they don’t pay out tips fairly and compliantly, so it’s important to ensure your tronc system is run effectively.

Employers must now publish a tips policy and communicate it to employees and customers.

Conclusion

The introduction of the Employment (Allocation of Tips) Act in October 2024 compelled employers to collect and allocate all tip income to staff, fairly and transparently. A tronc scheme can help employers meet the requirements of the act.

Within a tronc scheme, tip payments are not liable to NI, which saves employees and employers money.

There are clear and strict guidelines on how to set up and manage a tronc scheme using an internal or external troncmaster who must be independent of employer influence.

Visit GOV.UK to find out more about how to set up and manage a tronc system.

Benjamin Salisbury - business journalist

Benjamin Salisbury is an experienced writer, editor and journalist who has worked for national newspapers, leading consumer websites like This Is Money and MoneySavingExpert.com, business analysts including Environment Analyst, AIM Group and written articles for professional bodies and financial companies. He covers news, personal finance, business, startups and property.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

New UK Tipping Act laws: what has changed?

Find out how employers should allocate tips under the new UK tipping laws, when and why they are being introduced, and what businesses need to do to prepare.

As of 1 October 2024, new laws on the allocation of tips have been introduced in the UK.

The Employment (Allocation of Tips) Act 2023 aims to ensure that the staff who earn the tips receive the benefit. The Act aims to protect hospitality staff, but also applies to other professions where workers receive tips paid by cash or card.

The draft act was introduced in September 2021, passed its third reading in the House of Commons in January 2023 and the House of Lords for further checks in March 2023. As of 1 October 2024, it’s now law.

The new Code of Practice on tipping states that employers must demonstrate “fairness and transparency”, ensuring employees are rewarded for the tips they receive. According to the government, around two million workers will receive an extra £200 million due to the changes.

Employers need to consider what changes to make to their tipping allocation policy, how the new law affects how they operate, and the impact it has on pay and tax.

What is the new Tipping Act?

The new law, often referred to as the Tipping Act, states that all tips and service charges must be given to the staff who actually served the tipper, rather than being allocated at the company’s discretion. The new law covers tips from both cash and card payments.

The changes primarily impact how hospitality sector employers distribute tips. That said, employers in other sectors that receive tips, including retailers, hairdressers and taxi drivers, will also be affected.

These businesses must now ensure workers receive the full benefit of tips. Under the new statutory code of practice, employers must:

  • Publish and distribute to workers a written policy on tip allocation
  • Pay all qualifying tips to workers, including those on zero-hours contracts, within one month of when the tip was received, subject only to appropriate, authorised deductions (e.g. PAYE)
  • Keep records of all tips and how they were distributed, and make these records available to workers on request

The code outlines what is meant by “fairness” in relation to the new rules, how businesses can comply, and how the principles should be applied.

What are qualifying tips?

Qualifying tips are classed as cash or card tips received by the business, then distributed to staff or received directly by staff but where distribution is decided by the business.

Tips received directly by workers, where distribution is not influenced by employers, are not covered under the new law.

What rules are actually changing?

Old ruleNew rule
Employers have control over tip allocation.Employers can still use discretion over tip allocation, but must allocate tips fairly under the new Code of Practice.
No obligation for employers to publish a tip allocation policy.Employers must publish and distribute a clear policy on tip allocation and keep records of all tips for three years.
Employers can alter an employee’s hourly rate or salary to take account of their share of tips.Employers cannot alter an employee’s salary or hourly rate, and tip income does not count towards the employer meeting national minimum wage laws.
Employers can save tips from busy periods to supplement tip income in quieter periods.All tips must be paid no later than by the end of the calendar month after they are received. Agencies must pay agency workers tip income following the same rules.
Employers could use tips from one venue to pay employees working in a different oneEmployers cannot use tips received in one venue to pay employees working in a different one.
Employers can deduct tip income to cover administration fees such as card transaction fees.This is banned because 100% of tips must be allocated to staff members.

When was the new Tipping Act introduced?

The Employment (Allocation of Tips) Act 2023 became law in October 2024 in England, Scotland and Wales. It does not apply to workers in Northern Ireland, where employment law is devolved.

Why is the Tipping Act being introduced?

Some hospitality businesses use service charges to cover other costs they incur, including customers who leave without paying the bill, and administrative expenses such as credit card fees. This is one of the reasons the Act has been introduced, to ensure that tips and service charges are not diluted and 100% of them go to the staff who served the customer.

Many hospitality staff earn the National Minimum Wage or Living Wage and rely on tips to top up their salaries. Now, all tips and service charges must go to them, which may mean they receive more compensation for their work.

Another aim of the new act is to encourage high quality employee performance and service. Previously, not receiving the tip reward could blunt the attraction for employees to provide quality service and demotivate them.

What do employers need to do?

Employers must understand the new law and implement a new compliant system. For the most part this will involve creating a policy for allocating tips. Employers must use ‘clear and objective’ factors to decide how tips are allocated and distributed among staff, utilising employee feedback.

Employers have some choice over their tip allocation policy, but they must publish their policy and distribute it to relevant workers. Employers have the discretion to offer employees in different roles more tips than others. For instance, the staff dealing directly with customers may deserve more tips than the staff working behind the scenes.

As part of this, employers should:

  • Identify who in your workforce is affected by the new law. This includes employees, workers on zero-hours contracts and qualifying agency workers
  • Introduce a system to accurately classify what income received is tips, so the business can demonstrate it does not control or influence that process
  • Write a policy that allocates tips fairly and transparently
  • Communicate the new policy effectively to all staff

Employers who have previously relied on tips to boost revenue will also have to assess the impact on their cash flow and adjust budgets.

What are the different ways to allocate tips?

Tip pooling is when all tips are pooled and shared amongst all staff, or separated and paid out by section, for example bar staff, kitchen staff, or front-of-house hospitality staff.

Hybrid tip pooling is when staff who receive a tip keep a certain percentage, usually 30% to 50%, and the rest is pooled and shared equally.

Tip pooling is usually arranged by a ‘troncmaster’, who is responsible for tip management. They report tip allocation details and transactions to HMRC.

Using a ‘troncmaster’ means tips are not liable for National Insurance, so employees receive the full amount, which is part of the aim of the Act.

Alternatively, each employee could simply keep their own tips. Such a system is easy to operate, and a troncmaster is not required. However, this can create rivalry amongst staff as they vie to get the most tips. The ‘fairness’ required by the Act may be compromised as the person who receives the tip might not be the person the consumer wishes to reward.

What does the law class as tipping?

Tips are paid by consumers at their own discretion to reward excellent service. They are not added to the bill.

Service charges, however, are included as an additional percentage added to a customer’s bill. Business owners set the amount or percentage rate of a service charge. Although not classified as tips, the new laws apply to service charges too, so they must also be shared fairly with employees.

Is there any change to pay and tax treatment?

There will be no change to how tips are treated for income tax, National Insurance (NI), and social security purposes. Whether the employer or employee pays NI depends on who tipped the employee and how the tips are distributed.

When employees receive tips directly from customers, they should report it through their personal tax account or self-assessment tax return, and no National Insurance contribution (NIC) is due. Under this arrangement, there is no tip pooling, so no employer payroll deductions are needed.

However, if an employer uses a tip pooling system to allocate tips, both the employer and employees may face PAYE and NIC charges. Tips that are allocated and distributed via a tronc system are liable for PAYE charges but not NIC.

Tronc administrators must ensure they structure arrangements to cover student loan deductions and pension contributions compliantly, as in some circumstances, the treatment can impact NICs.

What are the potential penalties?

Employers who don’t abide by the new rules could be taken to an employment tribunal by affected employees, who can use the new Statute – and the way their employer has integrated the code of practice when designing policies to comply with the new law – to support their claim.

Employers can potentially be prosecuted through an employment tribunal. Workers can be awarded up to £5,000 in compensation from the employer for any financial losses suffered because of the employer’s failure to pay them their tips correctly. Therefore, it is vital that employers understand the new rules and how to apply them.

Conclusion

The new laws on tipping allocation are designed to protect the employees who are serving customers, ensuring they are rewarded for their work.

The Act aims to ensure employees who earned the tip receive 100% of the benefit, and that employers do not keep tip income and use it to supplement business income.

The Act includes provisions to control how tip income is used and to ensure it is not used as part of an employee’s actual salary.

A new Code of Practice has been published to support the act and outline how employers should apply the act. It can also be used by employees at an employment tribunal.

Benjamin Salisbury - business journalist

Benjamin Salisbury is an experienced writer, editor and journalist who has worked for national newspapers, leading consumer websites like This Is Money and MoneySavingExpert.com, business analysts including Environment Analyst, AIM Group and written articles for professional bodies and financial companies. He covers news, personal finance, business, startups and property.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Career “progression” is suppressing our skills – people should be honing their craft

Instead of honing the craft that brought them into a career, people born to create are stuck reviewing work and playing office politics.

It’s been said “do what you love and the money will follow” but what’s often left unsaid is that, eventually, you’ll have to stop doing it and start managing others instead.

In most companies, people only advance by climbing the corporate ladder, often forcing them into management roles that steer them away from their true passion—their craft. Instead of honing that craft, people born to create are stuck reviewing work and playing office politics. This phenomenon creates undesirable career paths for many, with one-third of tech workers expressing they didn’t want to take on a managerial role.

Pulling people away from what they love could be a factor in Britain’s stagnant productivity figures—18% below Germany show ONS figures—and low engagement levels, with only 10% of Brits feeling engaged about their jobs, among the lowest number in Europe, according to Gallup.

The way the corporate ladder is set up, people are powerless to change their situation. So companies must take responsibility for providing different career paths for colleagues to hone their true skills. Not just workshops, but something permanent that will get the best out of people and reignite their passions.

Crafters can be compensated just like managers

In 2023, Shopify started distinguishing between management and crafter career tracks. Now, crafters more clearly understand how they grow their careers at Shopify and can continue to be compensated just as a manager would.

Our goal with this dual-track approach was to avoid pushing people up traditional career ladders that weren’t right for them. Our colleagues will have been refining what they do best before joining Shopify; we’re intent on letting them carry on. Otherwise, they risk losing their zeal.

We also recognise the power of giving people more autonomy, which McKinsey found increases worker motivation, job satisfaction and performance. We’ve fostered a digital-first workplace culture where staff can choose to live where they want, we’re removing the fear of declining meeting invites and now the option of manager and crafter tracks continues our commitment to worker autonomy.

Finding the right talent is difficult right now; and startups are feeling it the most, with 82% of SMEs reporting skills gaps, compared to 66% of large UK businesses. By allowing an employee to craft their role, you employ the best person for that job, providing they transition smoothly.

Considerations for crafting non-traditional career paths

For a non-traditional career path to prove viable, businesses need to be committed to the growth of their people. Investing in relevant training is a great method to equip colleagues with the tools to redesign their roles.

But not every small business can afford external training programs. It may be more economical to upskill internally from employees already possessing the desired skills, and sharing their knowledge within the company.

Establishing a flow of feedback from other staff members is critical to managing the transition. An employee taking a non-traditional route can impact colleagues, so it’s important to regularly hear other opinions on the changes. It may turn out that aspects of the new role negatively affect other people, and adjustments must be made.

It’s also important to set clear goals for an employee personalising their role, so everyone understands what progress looks like. Consider how this will fulfil their development, but also help the company meet its objectives with the aid of this new role. This ensures that clear expectations are set and you can easily track performance.

Earlier this year, we introduced ~Mastery, a system that prioritises, recognises and rewards staff who are on the continuous journey of honing their craft. Not only is it important to offer different career paths, but methodology to demonstrate how staff are growing their craft over time, and giving them recognition, helps keep staff on track. We hope ~Mastery will do just that.

Why creators must create

Employees are a company’s biggest asset. While some prefer traditional career progression, many say goodbye to their passions when they follow such a path. Restrict their creative juices and you risk the value of those assets depreciating.

Employees aren’t the only ones who will thrive when given mobility in their roles; businesses stand to benefit too. Especially startups, who may find one person’s passion leads to creating new departments or revenue streams, at the point where businesses will grow with their employees.

We want to see more business leaders open the door for employees to take the reins in their development. While any transition must be keenly observed, enhanced productivity, staff engagement and business performance are on the table. The mould for career progression is there to be broken.

Deann Evans - Shopify
Deann Evans, Managing Director, EMEA at Shopify

Deann Evans’ career spans over two decades in ecommerce and SaaS leadership roles. She currently oversees the European expansion of Shopify, the global commerce platform powering millions of modern, high-growth brands including Gymshark and Huel. This role enables Evans to empower merchants through Shopify’s substantial partners and developer community.

Shopify
Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Can the Labour manifesto deliver for UK business?

Keir Starmer's vow to focus on wealth creation may yet prove hard to deliver, warns Simon Charles, Corporate Partner at Marriot Harrison.

The long-awaited Labour manifesto, delivered yesterday by Keir Starmer, sets out a mission statement of creating the most pro-growth and pro-business treasury this country has ever seen. 

“Wealth creation is our number one priority,” Starmer enthused at the manifesto launch. “If you take nothing else away from this today, let it be this.” 

Although a large Labour majority may allow the party to follow through with its promises, a marginal, more fractured victory may leave more room for uncertainty. 

Starmer promised a rare combination at the manifesto reveal – being both pro-worker and pro-business. In truth, it’s a great strapline, but arguably harder to deliver, as evidenced by the at times fractious relationship between Starmer and the unions that have traditionally thrown their weight behind a Labour leader. 

The business community has been courted by Labour for some time now. The contents of Labour’s manifesto suggests that business has been listened to, with wealth creation being a key stated objective of an incoming Labour government.

No-drama Starmer, or policy surprises on the way?

Labour has been courting British business for months now – the only question is, if Labour gets in, which version of Labour will British business get? Will it be “no-drama Starmer”, or is there a hidden agenda? 

Given Labour’s caution in the run up to the election, it would, presumably, be unlikely that any post-election policy surprises will be revealed. But only time will tell. The Shadow Chancellor, Rachel Reeves, has said she has no plans to increase capital gains tax. But some uncertainty remains as to Labour’s precise treatment of capital gains, if it wins office.

Growth among startups and SMEs will be essential to growing the UK economy. The Labour pledge to reform the British Business Bank, including a stronger mandate to support growth in regions across the UK, sounds like a welcome promise to give SMEs’ easier access to capital. 

Additionally, Labour’s vow to work with universities to support access to finance for spinouts is welcome. But, it doesn’t go far enough in detailing exactly how a Labour government plans to achieve this. 

On AI and the balance of regulation

There’s no getting away from it – AI also needs to be a priority for the next government. Labour has made a good start in promising to ensure an industrial strategy is in place to support the development of the AI sector

Starmer also pledged to create a new Regulator Innovation Office, which will seek to cope with the dramatic developments of new technologies. 

Historically, the UK has taken a lighter touch regulation approach. Although this has helped to maintain competitiveness, there is a balance to be struck between the security and safety that comes with regulation of AI, versus the hindrance on innovation that an overbearing regulatory framework can bring.

The broader challenge creating a high growth ecosystem

As a country, our next government needs to focus on how we are going to grow our economy. The high growth ecosystem is an essential part of this puzzle. 

We’ve seen a statement of intent from the Conservatives for the UK innovation economy to start here, stay here, and IPO here. But, we will need to see how either party supports UK equities as a means to bolstering the economy. 

Labour has expressly declared its commitment to wealth creation. We hope it does so in a business-supportive way. The indications from the contents of Labour’s manifesto are positive, but there’s a long road ahead for turning them into a reality.

Simon Charles – Corporate Partner at Marriott Harrison

Simon has practised company and corporate finance law since qualifying in the City in 1994. In his role at Marriot Harrison, he advises directors, investors, public and private companies, financial advisers and intermediaries on their corporate matters, based on his experience of equity financings, corporate restructurings, M&A, stock market admissions, corporate governance and City Code, Listing and Prospectus Rules and financial services matters in respect of company fundraisings.

Simon Charles
Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

I’m glad I got rejected from Dragon’s Den

Business failures aren’t always what they seem, says Katherine Swift, whose failed pitch on BBC’s Dragons’ Den has led to future success.

Early on in my business journey, as the founder of OMGTea, I was invited to apply for the BBC TV programme Dragons’ Den. It felt like a wonderful, albeit very scary, opportunity.

It was 2018. The global matcha market was already valued at £2 billion and it was expected to increase rapidly. I was hopeful that the Dragons would be excited to get on the trend early, and provide me with the angel investment I needed to grow the brand.

But what seems obvious to me now, and did all those years ago, was somehow lost on the millionaires in the room that day at BBC Studios. When it came to the end of the questioning, not one of the Dragons said yes. 

As I walked to the lift, I remember my knees were shaking. But I do believe that being rejected by the Dragons was an important step in OMGTea’s journey.

The Matc-aha moment

The business idea for OMG Tea came in 2009, following my mum’s breast cancer diagnosis. It came as a huge shock to the family. More than 14 years since that day, I can still remember the feeling of disbelief, quickly followed by fear, when she told me. 

When someone you love is diagnosed with a life-threatening disease, you feel powerless. My own way of coping was to take a job at Breakthrough Breast Cancer, and begin running their charity appeal. It was there that  the research director, Professor Michael Lisanti, introduced me to some fascinating research on the power of antioxidants.

I knew green tea was high in antioxidants, so I wanted Mum to drink the type with the most powerful percentage. As I discovered, this was matcha. 

After sourcing a high grade matcha directly from Japan, Mum and I started drinking it together every day. We felt great. Not only because of the physical benefits, but because we were taking some control back and doing something positive. 

I became so passionate about matcha that, in 2014, I founded OMGTea. A year later, I founded The Healthy Life Foundation, a charity that funds research into age related disease. 

I am committed to spreading the word about matcha and its many benefits. So much so, I signed up to – and was accepted to appear on – Dragon’s Den in 2018.

Entering the Den

The process of filming with the Dragons was exhausting. I went head-to-head with the panel to try to secure a £50,000 investment for 7% of my company. I fought my way through over an hour of challenges and thorny questions during the pitch meeting.

Deborah Meaden questioned me about the links between matcha’s health benefits and my personal experience, and I was delighted to expand on that in lots of detail. 

It was a tough process but also extremely valuable to be able to talk about our OMGTea products and a target market that felt like it was about to take off.

But as it turned out, matcha tea was still a relatively unknown product in the UK. Three of the five dragons weren’t aware of what it was. So it was a tall order to expect them to invest in a business that specialised in a product they were unfamiliar with. 

While I may not have walked away with the investment, I was still confident in OMGTea. Funnily enough, having survived the den, I felt I could do anything and was even more excited about the future.

Every lesson counts

If the Dragons didn’t know matcha then, they will now. Since that programme aired, OMGTea has really taken off. We sell online and in stores including Selfridges, Ocado, Harvey Nichols and Holland & Barrett and sales are expected to exceed £1m this financial year.

In 2022, our AAA+ Organic Matcha was awarded the highly coveted 3-Star Great Taste Award. Most recently, in late 2023, we gained investment from global Japanese tea company Aiya. It was the first time the company has invested in another brand in its 136 year history. 

We have worked extremely hard over the last ten years and feel honoured that Aiya sees not only how far we have come but also the potential for the brand in the future. 

Today, OMGTea sources the highest quality Japanese matcha green tea. It is packed with nutrients and provides ‘clean’ energy with no jitters. 

To all the entrepreneurs out there I’d say, welcome opportunities when they arise. Even if they don’t work out, you will learn from the experience and come out wiser on the other side.

Katherine Swift, founder of OMGTeas

Katherine Swift is the CEO and founder of Brighton-based OMGTea which sells online and in stores including Selfridges and Holland & Barrett.

Visit OMGTeas
Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Labour vows to introduce Ethnicity Pay Gap reporting

The Labour Party has today confirmed it will introduce a mandatory Ethnicity Pay Gap if it wins the upcoming general election.

The Labour Party has said it will require all large businesses to publish an Ethnicity Pay Gap report, if it wins the UK general election on July 4.

Party leader, Sir Keir Starmer unveiled the new pledges as part of the Labour Party’s official manifesto, titled Change, in Greater Manchester earlier today.

Similar to gender pay gap reporting, the legislation would make it mandatory for firms to report on the pay disparity between Black, Asian and Minority Ethnic (BAME) staff in a workforce.

Racial Inequality Act

The principle that all workers, regardless of gender, race, sexuality, or disability, are entitled to equal pay for equal work was first set out in the Equal Pay Act.

However, the existing legislation does not currently require businesses to divulge the difference in pay for ethnicity. That could soon change if the Labour Party, which is currently winning in UK polls, comes into power.

In his speech, Starmer confirmed plans to introduce a new Racial Inequality Act. According to Labour’s manifesto, this would “enshrine in law the full right to equal pay for Black, Asian, and other ethnic minority people.”

Similar to the Equality Act 2010 (Gender Pay Gap Information), the new laws would require some firms to publish specific ethnicity payroll data to reveal any wage disparities.

Exact details on how the reporting process would work have not yet been revealed. Based on the current rules for gender pay gap reporting, only organisations with more than 250 employees (classed as large businesses in the UK) would need to publish the data.

When comparing average hourly pay for minority ethnic versus white employees, data from the Office for National Statistics shows a mean pay gap of 25.8%.

Disability pay gap

As well as asking large businesses to report on the difference in pay between ethnic minority employees, Labour has also vowed to support more disabled employees in the UK, by requiring companies to publish data on the Disability Pay Gap.

Disabled employees are often unable to work full-time, or are forced to go on long-term sickness absence, due to their disability, resulting in lower average wages overall. They also might face barriers and discrimination in employment.

In November 2023, TUC analysis of data from the Department for Work and Pensions (DWP) found that the difference in average earnings between disabled and non-disabled workers is now 14.6%. This is 5.5% greater than the gender pay gap between men and women.

Starmer also said the party would seek to make disability hate crime an “aggravated offence” and “tackle the Access to Work backlog”.

DWP figures show that the number of disabled people waiting for a decision on their Access to Work claim reached 25,063 by December 2023.



Awareness grows of UK pay inequality

Labour has not signalled if it would extend the pledge to cover sexual orientation. On average, LGBTQ+ workers in the UK earn £6,700 less than their straight counterparts, contributing to a LGBTQ+ Pay Gap.

Similarly, it has given no word on the Class Pay Gap, which refers to the difference in pay among workers from different social backgrounds, and few UK employers report on.

Still, the decision to introduce mandatory ethnicity and disability pay gap data has been welcomed by experts. Melissa Blissett, Pay Gap Analytics Lead at Barnett Waddingham, said it sent “a clear message of fair pay, fair progression, and reward for the workplace.”

However, Blissett also cautioned that “lessons also need to be learnt from gender pay gap reporting”, opining that “reporting itself is not enough to change the dial.”

“Going beyond the reporting figures and analysing the underlying data to monitor trends, progress, potential blockers and drivers of the pay gap will be important,” she added.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

How you can work remotely from countries that don’t have a Digital Nomad visa

These popular remote working hotspots still don’t have a Digital Nomad visa. Here’s how remote workers can get around the red tape.

Digital Nomad visas have taken the world by storm. Well, most of it. While 50 countries now have visa programmes specifically for tech and freelance workers, others lag behind.

Dreamy destinations such as Japan, Italy, and Thailand have all rolled out their own Digital Nomad-specific schemes this year. Their governments are catching onto the benefits that nomadic workers bring, such as a boost to tourism and the creation of knowledge clusters.

But remote workers are still waiting for big-names such as the United States and Australia, and ten countries in the EU, to announce their own schemes.

Below, we’ve listed the most sought-after remote work countries that don’t yet offer a Digital Nomad visa, and the alternative work permits that digital nomads can apply for.

1. UK

York evening cityscape view from the street with York Minster in the background.

Despite considerable demand from Brits to work abroad, the UK still doesn’t have its own Digital Nomad visa. We’re also unlikely to announce it anytime soon. Our visa process is highly complex, and the government faces mounting pressure to curb migration numbers.

In December, Whitehall raised the minimum income requirement for a skilled overseas worker to £38,000, making it much more difficult for companies to hire foreign talent.

The rules are not much better for short-term stays. As of December 2023, visitors to the UK can now engage in remote work tasks (such as answering emails or taking business calls) on their travel visas, but it cannot be the primary reason for their visit.

Read about eight countries that are beating the UK in the race for global tech talent.

2. Austria

Beautiful of Aerial panoramic view in a Autumn season at a historic city of Salzburg with Salzach river in beautiful golden evening light sky and colorful of autumn at sunset, Salzburger Land, Austria

Located on the Eastern Alps, Austria would be a dream deskspace for ski lovers. There’s no Digital Nomad visa available in the country yet. However, there are a number of visa schemes that interested workers and business owners can apply for.

They include the Red-White-Red Card for those wanting to launch a business in Austria, and the Schengen Visa, a joined-up scheme that allows you to stay and work in up to 27 EU countries. You’ll be able to spend up to 90 days in each country for a total of 180 days.



3. Belgium

Brussels City Hall and Mont des Arts area at sunset in Brussels, Belgium

It gave the world french fries, but teams will need to wait for an official Belgian Digital Nomad visa. It is currently illegal to work in the country as a tourist, and no word has been given yet as to when, and if, a remote working visa is on the cards for the Belgium government.

Thankfully, there are still ways you can work in the country of chocolate, waffles, and beer if you’re a sole trader. The Belgium Professional Card, also known as the Freelance Visa or D-Visa, allows freelancers to pursue self-employed work while visiting Belgium.

4. Denmark

Nyhavn with colorful facades of old houses and old ships in the Old Town of Copenhagen, capital of Denmark.

Denmark came out on top in the 2023 Global Remote Work Index by network provider Nordlayer. Judges praised the country for its low crime rate and digital infrastructure. But what they didn’t mention is that Denmark doesn’t actually have a Digital Nomad visa.

Instead, as with Austria, tech-enabled employees and freelancers who want to live and work in Denmark can apply for a 90-day Schengen Visa to access the land of Lego. Working in Denmark without a work permit is illegal, so this programme is your safest route.

5. France

France received the most visa requests in the last decade, and it is consistently voted as one of the favourite destinations for visa applicants. But the country still does not offer a Digital Nomad visa, and the government has also made no provisions for one.

Francophiles can instead apply for the visa de long séjour (“long-stay visa”) to work in the country. It is valid for a period of three months to one year. According to the French government, around 130,000 Brits applied for the scheme in 2023.

6. Netherlands

The Netherlands is a lot more than its postcard image suggests. As well as windmills and tulip fields, the country is also a hub of action for remote workers, many of whom flock to the country for the Netherlands Startup Visa, which is a great alternative for digital nomads.

Similar to Austria’s Red-White-Red card, the scheme allows foreign entrepreneurs to apply for a one-year temporary residence permit, during which they can launch an “innovative” product or service from their new, Dutch base.

7. Australia

Australia

You’ll likely already know an expat who had made the great move down under. Thousands of Brits are being drawn to Australia’s warm climate, trendy cities, and beachside lifestyle. As of now, Aussies do not offer an official Digital Nomad visa for remote employees.

One outback-route into the country, though, is the Visitor Visa. This is for tourists who would like to live and work in Australia, but don’t sing to the sound of six months of farm work. This visa can be valid for up to one year, and costs an estimated £99 to apply for.

8. USA

As home of the tech capital, Silicon Valley, the United States should be a shoe-in for the Digital Nomad scheme. But the country is more used to exporting talent than importing it, and there is currently no visa available for remote workers to live out their American dream.

The US is not the most welcoming. It’s a challenge to find a long-term work permit, as many of the programmes only cater to specific roles and degree-holders. Still, most remote workers will qualify to work in the country for up to six months with the B-1 Business Visa.

9. Canada

Skyline of Toronto in Canada from the lake Ontario

Snowy Canada is often included on lists of the ‘best countries for digital nomads’, so you might be surprised to see it featured here. But even though the so-called Great White North still doesn’t have an official Digital Nomad visa, it’s certainly speaking to them.

Last year, Canada unveiled its Tech Talent Strategy, a new immigration initiative to allow temporary tech workers to work remotely in the country for up to six months. And the best part? During this time, employees only need visitor status, so you won’t even need to apply.

10. Vietnam

Straße in Hoi An Vietnam

Abundant natural wonders, unique cuisine, and tens of historic towns and cities has made Vietnam one of the best-known tourist destinations. It’s also increasingly called home by thousands of remote workers across the globe, despite not having any Digital Nomad visa.

Many pass through Vietnam on their way to other destinations in southeast Asia, such as Bali and Thailand, which is why they apply for the Business Visa. It permits holders to work for a total of 90 days, and is valid for up to one year with unlimited entry into Vietnam.

11. New Zealand

New Zealand visa

You can’t get much further away from the UK than New Zealand; the home of Hobbiton and Russell Crowe is the ideal destination for those who love travelling. And, while it doesn’t yet have a Digital Nomad visa, there are signs it could plan to announce one soon.

New Zealand’s ruling party, the National Party, has begun outlining early plans to introduce a one-year long visa scheme, admitting 250 applicants to begin with.

No official launch date for the scheme has yet been announced. In the meantime, Brits should content themselves with New Zealand’s Working Holiday Visa. The scheme allows visa holders from the UK to live and work in NZ for three years.

Learn about the potential New Zealand Digital Nomad visa and what we know so far.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

New Zealand Digital Nomad visa: what we know so far

New Zealand’s Immigration Minister has confirmed the country is exploring offering a Digital Nomad visa to remote overseas workers.

New Zealand, also known as Aotearoa or “land of the long white cloud”, is considering introducing a Digital Nomad visa to open up the country to wanderlusting remote workers.

If it is announced, the scheme would make New Zealand the first country in the Oceania continent to welcome tech-enabled and self-employed workers to its islands. It would join Japan, Italy, and Thailand, all of which unveiled their own Digital Nomad visas this year.

Few details have been announced so far, but we do know that the New Zealand visa scheme would enable digital nomads to live and work in the country for at least a year.

In January, The Economist forecast there could be one billion digital nomads by 2035.

NZ will “start small” with Digital Nomad scheme

Digital nomads are workers who can carry out their job in any location. As a result, many choose to travel abroad and see the world while working, which is why so many countries have begun to introduce specific Digital Nomad visa programmes.

Back in March, New Zealand’s newly-elected Immigration Minister Erica Stanford confirmed that the country’s government was considering a visa scheme for digital nomads.

During its recent election campaign, the now-ruling National Party indicated it would begin by offering up to 250 visas to foreign employees, as a kind of soft launch to gauge interest.

The proposed scheme would allow them to live and work in New Zealand for employers based outside the country for up to 12 months. Based on other, similar schemes, it would likely have the following entry requirements:

  • Valid passport
  • Minimum income
  • Health insurance
  • No criminal record

Scheme will target startups and software experts

Mahesh Muralidhar, a National Party candidate who has been a prominent campaigner for the Digital Nomad visa, shared that he thought the scheme should cater to entrepreneurial tech experts and sole traders.

“[For example], a software engineer who has worked at a large company and had one or two failed startups, or a designer coming here, mixing and mingling with our founders and entrepreneurs,” he told the New Zealand newspaper, The Post.

Likely, the scheme will not be confined to just these occupations, however. Research by IT service provider Redcentric revealed that a range of professionals would be interested in quitting their job to work as a Digital Nomad.

The report shows that accountants are most likely to want to move abroad, followed by IT technicians, software engineers, and teachers.

“New Zealand will forever offer something truly special for anyone that comes here. We are incredibly lucky to have what we have and should take advantage of that,” Muralidhar added.



Tax concerns cause hold-up

It could be within New Zealand’s interest to introduce a Digital Nomad visa; not least because its own inhabitants are being lured away by rival schemes.

Technology firm Cvapp recently found that, since 2019, there has been a 2700% increase in searches from New Zealanders using Google to find remote work.

However, the scheme’s delivery appears to be getting caught on tax legislation. This has become a controversial topic in the Digital Nomad visa debate.

Specialised visas often have tax concessions to entice applicants. But some countries, such as Mexico and Argentina, complain this pushes up living costs for locals, while contributing little to regional economies.

Robyn Walker, New Zealand Deloitte tax partner, agrees. “Obviously, we’re in a global war for talent but we still want people who are happy to pay their fair share,” she told The Post.

How can I work in New Zealand now?

Stanford has declared that, while the National Party is open to the idea of a Digital Nomad visa, it is “unfortunately not as an immediate priority”.

In the meantime, Brits who are interested in moving to the land of The Lord of the Rings must be content with applying to New Zealand’s Working Holiday Visa. The scheme allows visa holders from the UK to live and work in NZ for three years.

Technically, this scheme is meant for those who are employed by a New Zealand-based company. However, it is possible to work for a foreign employer on this visa.

That said, after six months, you will legally be classed as a tax resident and will need to register for self-assessment in New Zealand (although because of the UK’s double taxation agreement, you will be able to claim tax relief).

Failing that, New Zealand also offers an Accredited Employer Work Visa, which will allow employees to work for a local, accredited employer for up to five years.

Keen as a Kiwi? Don’t worry, we’ll keep this page regularly updated with any new information related to the proposed New Zealand Digital Nomad visa.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Bonus tax rules in the UK: How to tax bonuses correctly

When paying bonuses, employers must consider tax rules, understanding how they are taxed, the impact on other payroll deductions, and how bonus sacrifice schemes work.

A bonus payment forms part of an employees’ taxable income, and so tax is due on bonuses. Employers need to understand how bonus tax rules work in the UK so that they are informed when considering offering bonuses to employees, and know how to pay employees bonuses to comply with tax laws.

This article will cover how bonuses are taxed in the UK, how the taxation of bonuses impacts other payroll deductions, what an employer needs to know regarding bonus tax, and how bonus sacrifice schemes work.

How are bonuses taxed in the UK?

In the UK, bonuses are taxed in the same way as standard income – both income tax and National Insurance Contributions (NICs) apply. Additional deductions like student loan repayments and child support payments can also be affected by bonuses.

The amount of tax and NIC payable depends on the income tax bracket the employee pays tax at. Receiving a bonus can push an employee into a higher tax bracket.

Added as taxable income to the month’s pay, the bonus is paid in and taxed through the PAYE system. Employers apply the employee’s tax code to the taxable income as part of their payroll calculations.

The only way an employee would avoid all tax on a bonus is if their total pay, including the bonus, is below their personal allowance: the amount of income they can receive in a tax year before paying tax. In most cases, the personal allowance for 2024/25 is £12,570.

Employer bonus tax obligations

Employers must notify HMRC of the bonus and add the amount to the employee’s earnings, applying income tax and NI via the PAYE system. Employers pay employer’s NICs on the bonus, and when using HR and payroll software to calculate corporation tax, employers add the bonus amount to payroll expenses, so it is deducted from revenue as a business expense.

Taxing different types of bonuses

Bonuses can be given to employees in cash or non-cash form as part of a startup salary. Cash bonuses are most common. They must be reported to HMRC, and tax paid as shown in the examples below.

Non-cash bonuses, like company cars or private health insurance, are taxed through the benefit-in-kind system, which has different rules that employers need to follow for each specific item. If an employee is given a non-cash bonus that can easily be converted to cash, you should follow the same rules as those applicable to a cash bonus, and report and pay the tax through the PAYE system.

HMRC offers further advice in its guide to expenses and benefits.

Bonus taxes for basic rate taxpayers

For employees earning between £12,570 and £50,270 annually, income tax is payable at 20% on all income earned, including bonuses.

Employees with the standard tax code, 1257L, can earn £12,570 without paying tax. This means the first £1,047.50 earned each month is not taxed.

Employee Class 1A NIC rates were reduced for the 2024/25 tax year, so a basic rate taxpayer now pays 8% on earnings above £1,047.50 a month (or £242 a week).

An example

For an employee who earns £36,000 a year – or £3,000 a month – and is paid a £2,000 bonus, in the month they receive the bonus, they will pay the following income tax and NI:

  • The taxable income is £3,952.50 (£3,000 minus £1,047.50 is £1,952.50, plus £2,000). At 20%, the income tax is £790.50
  • NI applied to the same amount, £3,952.50, at 8% is £316.16
  • The actual income tax applied to the bonus itself is 20% of £2,000, which is £400
  • The actual NI applied to the bonus itself is 8% of £2,000, which is £160

Bonus taxes for higher rate taxpayers

Employees earning between £50,270 and £100,000 annually, including bonuses, pay income tax at 40%. Higher rate taxpayers also pay an additional 2% NIC on earnings above £967 a week, equivalent to £4,290 a month.

Higher earners and the 60% tax trap

Employees who earn between £100,000 and £125,000 must be wary of a hidden tax. The personal allowance is reduced by £1 for every £2 earned above £100,000, which means it disappears when annual earnings reach £125,000. Employees pay 40% tax, but also pay an additional 20% due to the reduced allowance. This means affected employees end up paying 60% income tax for this income range.

Additional rate taxpayers

Employees who earn more than £125,140 annually or £10,428.50 monthly pay 45% tax on earnings above this amount, including bonuses. There is no additional rate for NI.

How are other deductions treated?

If an employee is repaying a student loan, bonus payments form part of their income, which is assessed for student loan repayments. Employees make repayments from their bonus, as they would from their regular salary.

The exact rate for student loan repayments depends on when the student started an undergraduate course. If it was before September 2012 (Plan 1), they repay 9% of their income above £19,895. If it was after September 2012 (Plan 2), they repay 9% of their income above £27,295.

For employees who receive a bonus and earn above £50,000, if they or their partner receive child benefit, they may be liable for the High Income Child Benefit charge.

This is based on the highest earner’s income, who is charged 1% of the child benefit payment for every £100 of income above £50,000.

Is it possible to avoid paying tax on a UK bonus?

It is not possible to avoid paying tax on a bonus entirely. To do so would be tax evasion, which is illegal. However, there are ways to potentially reduce the tax payable, including investing the money in an ISA – all contributions below the annual ISA allowance (£20,000 for 2024-25) are tax-free – or using the bonus sacrifice scheme.

What is the bonus sacrifice scheme?

The most common way to reduce the tax employees pay on bonuses is to use the bonus sacrifice scheme. This instructs employers to pay some, or all, of a bonus into the employee’s pension fund, which enables them to avoid paying income tax and NI on the bonus. The more of the bonus paid into a pension, the more tax is saved.

Pension contributions are tax-free up to specified annual limits. The drawback is that you can’t access the bonus until you reach the minimum retirement age, currently 55 and rising to 57 in 2028. Some employers allow you to receive some into the pension fund, reducing the tax you pay, and the rest of the bonus immediately, which will be taxable.

How does bonus sacrifice work?

An employee must instruct their employer to pay some, or all, of the bonus into their pension as a bonus sacrifice. There are limits, but they are quite high – you can contribute up to £60,000 or 100% of your salary (whichever is lower) tax-free into a pension scheme in 2024-25.

Under pension annual allowance rules, you can carry forward unused allowances for the previous three years, so if an employee does not use the full £60,000, they can carry the unused amount forward and apply it to any bonus received in the next three years.

Is bonus sacrifice a good idea?

This depends on an individual’s specific circumstances, total pension savings, the pension scheme they are in, and how close to retirement they are.

It can be a good option for higher earners who are taxed at a higher rate on their bonus. For lower earners, it can still be useful as they will avoid paying tax on the bonus, though they may have more urgent commitments that mean they need to use bonuses now, for other purposes.

The drawback to using bonus sacrifice is that the funds are locked away as a non-liquid asset, until pension age.

For many, putting some of a bonus into a pension scheme that uses bonus sacrifice and lowers tax, and receiving some as liquid funds now is a sensible choice.

Read more: Everything you need to know about salary sacrifice schemes

Conclusion

Employers need to understand the tax implications of paying bonuses to staff, and how payroll professionals account for the impact bonus payments have on other payroll deductions.

Employees should consider the tax implications of receiving a bonus, and how they can choose to save tax and NI by instructing their employer to pay some or all of the bonus into their company pension as a legal way to reduce tax.

HMRC has more guidance on how bonuses are taxed.

Benjamin Salisbury - business journalist

Benjamin Salisbury is an experienced writer, editor and journalist who has worked for national newspapers, leading consumer websites like This Is Money and MoneySavingExpert.com, business analysts including Environment Analyst, AIM Group and written articles for professional bodies and financial companies. He covers news, personal finance, business, startups and property.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Wettest summer in 100 years brings storm warning for businesses

This summer, the wet weather brings a similarly bleak forecast for small businesses that rely on sun-fuelled sales.

And now, the weather. Summer 2024 is shaping up to be one of the wettest on record, with meteorologists predicting on-off showers until the end of June. The news is sure to disrupt Brits’ barbecue and park day plans. More concerningly, it poses a real challenge for SMEs.

Retail and hospitality firms have already been hit by dampened consumer spending. Many rely on sunny spells to boost sales strategies throughout June, July, and August.

But with the Met Office predicting there could be as many as 50 wet days over the course of the next three months, the extra rainfall is unlikely to give SMEs the profit windfall they rely on. Below, we examine the stormy outlook for Brits and businesses this summer.

Storm in a pint glass

One sector likely to be hard hit by the bad weather is hospitality. Summer is the time that many pubs, bars, and restaurants open up their beer gardens, doubling seating capacity and maximising sales. But patrons won’t enjoy the space if it is accompanied by a downpour.

In a survey by The Morning Advertiser, conducted in 2022, 82% of pub operators reported that wet weather had ruined their summer trade. Purchases of seasonal drinks declined as a result, with cider experiencing a 15% decline in sales.

This summer’s wet forecast is particularly poorly timed. Sporting events such as Wimbledon, the UEFA Euros, and the Paris Olympics could have been big money-makers for pubs.

Will customers be content to watch Murray from a sodden pub deckchair? Most likely not.

Travel hubs, such as train and bus stations, have brought an uplift in footfall for small cafes and lunch spots. But if bad weather disrupts Brits’ travel plans, this rescue plan could falter.

Put away the summer wardrobe

Another industry that relies heavily on dry weather is retail. The UK high street is already struggling due to a decrease in footfall. Many popular brands have gone into administration, as consumers increasingly shun in-store shopping for online.

Taking a trip to the shops looks less appealing under a grey sky. Rain was one reason why retail sales fell by 2.3% this April, according to the Office for National Statistics (ONS).

Analysts pointed to April showers as the reason for the drop. While the start of spring typically brings good weather, alongside two bank holidays for organisations to increase profits, April 2024 saw several flood warnings issued across the UK.

Poor weather is most testing for clothing stores. Owners ordered this season’s clothing line months ago, flogging shorts and bikinis that will now be little in-demand.

2024 consumer research, conducted by Mintel, found that 12.5% of consumers shop more when it is raining – but only in covered shopping areas such as large shopping centres.

These out-of-town retail parks tend to be populated by larger chains who can afford the more expensive business rates, pushing out smaller traders.

Tourism troubles

Rising temperatures are already playing havoc with European tourism; melting ski slopes in Switzerland and the Alps. But operators in the UK are also impacted by extreme weather.

Local hotels, B&Bs, and other leisure operators might also struggle, as bad weather tends to reduce the number of tourists visiting certain destinations.

The threat is having long-term effects on certain UK regions. The Lake District is one of the UK’s top tourist hubs, boasting scenic views and lakeside walks. But charities have warned that extreme weather conditions are damaging its popular trails.

Interestingly, however, the growing awareness of climate change and its impact on nature is driving a new trend for eco-tourism.

President of Cumbria Tourism Jim Walker recently told in-cumbria: “People want to know how to access the Lake District [and] how they can do it sustainably.”

Could bad summer weather close businesses?

This summer looks set to be a damp squib for retail, leisure, and hospitality. Frustratingly, the inclement weather arrives at a time when another storm is already gathering for SMEs.

Staffing costs have reached untenable levels for firms since COVID. The new National Living Wage, introduced in April 2024, brought a welcome payday for staff, but has squeezed profit margins for businesses already grappling with worsening sales volumes.

Hospitality firms, as a result, are struggling to hire staff or pay wages, while also grappling with new labour laws that have worsened access to overseas talent. Meanwhile retailers have been forced to raise prices to stay afloat – jeopardising their ability to attract customers.

For companies operating on miniscule profit margins, failure is a real threat. 3,000 bars and restaurants in London have already closed since March 2020, and this summer will not improve the situation for brick-and-mortar businesses.

One lifeline for SMEs is the upcoming general election on July 4. As party leaders battle it out to win the small business vote, manifestos are filled with promises to support entrepreneurs.

Last November, the main opposition, Labour, announced a number of plans designed to revitalise the UK high street, including a pledge to reform business rates.

This could be why, at the end of last year, Startups found that 58% of business owners said a change in government in 2024 would have a positive impact on their prospects.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
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