New ‘Back to Work’ scheme promises greater employment support Since the pandemic the number of people inactive in the UK due to long-term sickness or disability has risen by almost half a million. Written by Helena Young Published on 17 November 2023 Ahead of next week’s Autumn Statement, the government has unveiled its new ‘Back to Work’ Plan’. The package of employment focused support is aimed at helping small businesses address the number of workers currently on long-term sick leave.This year has seen consistent records set for the numbers of employees out of work due to ill health. In July, official figures showed that 2.5m people were not currently working following a spike in stress-related burnout, exacerbating worker shortages for employers.The additional support comes alongside tougher sanctions for people who don’t look for work, including those who are currently claiming Universal Credit.In a press release, Chancellor of the Exchequer, Jeremy Hunt, said: “We must address the rise in people who aren’t looking for work – especially because we know so many of them want to and with almost a million vacancies in the jobs market the opportunities are there.”Fit notes to be made fit for purposeAmidst soaring levels of inactivity among working-age people, the Back to Work scheme has been billed as a way to help people “stay healthy, get off benefits and move into work”.Targeting a joined-up approach to employment support, the package promises £2.5 billion of investment over the next five years to help those with mental health conditions stay in or find work.It relies on increasing the number of people who can access frontline public health services like NHS Talking Therapies, a treatment for conditions such as depression and anxiety. The government says it will help an additional 384,000 people access the course by 2028.Under the new plans, ministers will also trial unspecified reforms to the fit note process. Fit notes are medical certificates which workers must show to their employer if they are unable to work. The government says it will “make it easier and quicker for people to get specialised work and health support, with improved triaging and signposting.”Last year, changes to the legislation enabled nurses, occupational therapists, pharmacists, and physiotherapists to legally certify fit notes. At the time, the government said it would evaluate the impact of the changes at the end of 2023.No funding announced for NHS yetCombined, the government says the measures will serve to funnel over half a million people back into the UK workforce over the next five years. However, the scheme does not address one of the key underlying causes of the labour shortage: the NHS.Stretched care services, exacerbated by worker strikes over the past year, have led to increasingly long wait lists at hospital and GP services. This has resulted in many employees on long-term sick leave unable to access care. Last month, the now ex-health secretary, Steve Barclay, pushed for the NHS to receive £1bn in additional funding in the Autumn Statement to cover the costs of strikes and allow it to provide critical services including for mental health.Responding to the announcement, shadow work and pensions secretary Liz Kendall said: “This poor excuse of a proposal does nothing to fundamentally change the state of our health service or our Jobcentres after a decade of failure from the Tories.”Incentives balanced out by penaltiesAlongside further support measures for employers, the government has also announced tougher penalties for those who claim Universal Credit, but are still unemployed after six months.As part of an expanded Restart scheme, this group will be given coaching, CV and interview skills, and training to help improve their chances of finding work. The scheme will be extended for two years until June 2026.Universal Credit claimants who are still unemployed after the 12-month Restart programme will be given access to a work coach, who will find what the government describes as “mandatory work placements” for the claimant.If a claimant refuses to accept the potential placement, their Universal Credit claim will be closed. This will also end their access to additional benefits such as free prescriptions and legal aid.What does Back to Work mean for presenteeism?Taking the stick approach to get more people back to work, many of whom will have physical or mental conditions, will raise red flags for some business owners. While the government announcement does specify that only those who are able to work will have their Universal Credit removed, there is a risk that the new scheme could encourage presenteeism in the workplace.Presenteeism is where staff turn up at their desks while feeling ill or burnt out. And, under UK employment law, those with long-term sickness count as having a disability in law, which means they may also have legal protections against dismissal.This could end up doing more damage, with workers neglecting to take necessary sick leave and contributing to a growing engagement crisis in UK workplaces. In October, Gympass’ second annual State of Work-Life Wellness Report found that 67% of UK employees report that their productivity is lower when they feel lonely, and less connected with their workplace.As a response, many SMEs have taken to introducing their own employee support measures, as well as benefits and perks, to alleviate the impact on the workforce and reduce turnover rate. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Government announces £200m digital skills training package In a bid to prepare workers for the digital and green transition, the government is committing funding to upskill the workforce in priority sectors. Written by Helena Young Published on 17 November 2023 The government has announced a £200m digital skills training package to help people across the UK launch careers in high priority sectors.As the UK commits to have a net zero economy by 2050 and plans to become a global leader in AI, the digital, green energy, and construction industries will be the primary beneficiaries of the scheme.Investment will be targeted at specific skills for each region, driven by businesses in their local improvement plans. The training package will be rolled out through universities and government schemes.Some key jobs will be in environmental consultancy and electric vehicle manufacturing. This was outlined in the recent King’s Speech and the government’s priorities to bolster innovation and Research & Development (R&D).The scheme will also fund higher technical qualifications (HTQs), which are designed in close collaboration with employers so they can equip students with the skills they need to go onto further study or straight into a job.“Digital skills are essential in the modern workplace as organisations take control of fast-moving technologies such as AI, so it is great to see the government’s investment in this area,” says Margo Waldorf, Founder at Change Award.The urgency of upskillingThe government’s commitment to digital upskilling follows a widening digital skills gap in the workforce.According to a survey by IONOS in collaboration with YouGov, 29% of small businesses said the ongoing shortage of skilled workers poses a high or very high risk for their business.Similarly, a Salesforce survey found that only one in ten global workers have key AI skills and that 14% of respondents have roles that rarely involve digital expertise like encryption, cybersecurity or artificial intelligence.This gap is not only wide, but costly – the digital skills gap is costing the UK economy an annual £12.8bn.“Businesses are crying out for more people with technical skills to fill the great jobs we have today and new ones in the developing green economy,” emphasises Jane Gratton, Deputy Director of Public Policy at the British Chambers of Commerce.“It’s vital that everyone can access the training they need locally to grasp these opportunities,” she adds.Research by Deloitte and Digital Poverty Alliance found that there are 13-19 million people in the UK who are digitally excluded, which deprives them of the devices, skills, and connectivity needed to advance their professional career.Although this policy is welcomed by some experts, others have approached it with more scepticism.“While it is great to see the government taking action with this skill package, more must still be done to ensure everybody in the country has access to basic digital skills and technology,” warns Elizabeth Anderson, CEO of the Digital Poverty Alliance.As the Autumn Statement approaches, industry experts suggest a more holistic approach should be taken by the government, particularly around R&D and innovation. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
How Employee Resource Groups can help you create real change at work To create lasting change at work, engaging with Employee Resource Groups (ERGs) is not just an option – it's a necessity. Written by Helena Young Published on 17 November 2023 As a senior leader, how do you know what’s really going on within your organisation and the organisational culture you’re hoping to create there? What middle management likes to report upwards may not necessarily reflect the truth on the ground of how your team are thinking and feeling day-to-day.For staff members who perhaps are not yet in a leadership position, how do you get to make an impact on aspects of your workplace that really matters to you?The answer to both problems comes from creating and empowering effective employee resource groups.What is an Employee Resource Group?Employee Resource Groups (ERGs), also known in some organisations as affinity groups, are voluntary, employee-led groups often established to support individuals who share common backgrounds, interests, or experiences.These groups can revolve around various dimensions of diversity including race, gender, ethnicity, sexual orientation, age, and disability, among others. The primary objectives of ERGs include promoting diversity, equity, and inclusion, offering a sense of community and support for members, and advancing the organisation’s broader mission.Within ERGs, members can come together to address shared challenges, celebrate their unique identities, and create an environment where everyone feels valued and acknowledged. These groups play a pivotal role in driving change by not only supporting their members but also acting as catalysts for broader organisational transformation.Why are ERGs significant in the workplace?There are several reasons why employee resource groups can have a powerful impact within a workplace. These can include:Fostering inclusivityERGs play a crucial role in fostering inclusivity and breaking down barriers within organisations.They provide a platform for employees to engage in open and honest conversations about their experiences and help others to understand different perspectives.In doing so, ERGs contribute to creating a workplace culture that is more welcoming and understanding.Empowering under recognised groupsERGs empower under recognised employees by giving them a voice and a sense of community.They provide a safe space for sharing experiences, seeking advice, and working collectively to overcome challenges specific to their group.This empowerment, in turn, leads to increased engagement, retention, and performance among these employees.Driving organisational changeERGs are not limited to just supporting their members; they can act as catalysts for broader organisational change.By providing insights into the unique needs and concerns of their respective groups, ERGs help organisations make more informed decisions and implement policies and practices that promote diversity, equity, and inclusion.Professional developmentERGs often offer opportunities for skill development, mentorship, and leadership roles within the group.This contributes to the professional growth of their members and can result in a more diverse leadership pipeline for the organisation.Building employee networksERGs facilitate the creation of valuable professional networks. They encourage interactions between employees who might not typically collaborate, which can lead to fresh perspectives and innovative solutions for workplace challenges.How can organisations harness the potential of ERGs?Senior leadership supportThe active support of senior leadership is vital for the success of ERGs. Leaders should not only endorse or sponsor the groups, but also actively participate in events and discussions.This will send a strong message about the organisation’s commitment to diversity and inclusion.Resource allocationAdequate resources, including time, budget, and space, should be allocated to ERGs. This includes funding for events, training, and any initiatives the groups wish to undertake.These resources demonstrate the organisation’s investment in fostering a more inclusive workplace.Inclusive policiesOrganisations should consider input from ERGs when shaping their policies and practices.For instance, feedback from a gender diversity ERG can help in refining parental leave policies, while input from a disability-focused ERG can lead to accessible workplace modifications.Metrics and accountabilityEstablishing key performance indicators (KPIs) related to diversity, equity, and inclusion can help measure the impact of ERGs.Organisations should track metrics such as diversity in leadership positions, retention rates, employee satisfaction and psychological safety scores to gauge their progress.Cross-ERG collaborationEncourage ERGs to collaborate across different dimensions of diversity. This promotes a holistic approach to inclusion and allows for shared learning and support.Education and trainingRegular diversity, equity, and inclusion training should be provided to all employees, with ERGs playing a central role in developing and delivering these programmes.This helps in raising awareness and promoting understanding, while enabling those passionate about the topic to make tangible impacts.Open channels of communicationOrganisations should establish open channels of communication between ERGs and senior leadership.This includes regular meetings, feedback mechanisms, and transparent reporting on the progress of initiatives.It is also critical that senior leadership reports back on related progress they have sponsored within the business as a result of the feedback from the ERGs.Celebrating successesRecognise and celebrate the achievements of ERGs and their members. Highlight success stories, contributions to the organisation, and the positive impact of their initiatives to encourage more employees to take part.ConclusionEmployee Resource Groups are a powerful tool for creating real change in the workplace. By fostering inclusivity, empowering under-recognised groups, and driving organisational change, ERGs help organisations build a diverse and inclusive culture that benefits everyone.To harness the full potential of ERGs, organisations must offer support, allocate resources, and actively engage with these groups. In doing so, they can not only meet the demands of the modern workforce but also strengthen their competitive edge in an increasingly diverse global marketplace. Lauren Neal Lauren Neal is the author of Valued at Work: Shining a Light on Bias to Engage, Enable, and Retain Women in STEM Valued at Work Share this post facebook twitter linkedin Tags Expert Opinion Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
As a startup founder, you’re only ever one project away from being sued Getting the basics right at the outset, and protecting yourself with the right contracts, will go a long way in the legal landscape. Written by Helena Young Published on 17 November 2023 From organising your launch party to onboarding your team, starting a new business is often a busy, exciting time.Every day poses a new opportunity, with much of your headspace occupied with bringing your vision alive. It’s little wonder that legals can be overlooked or drop down your to-do list – especially when everything feels so shiny and optimistic.But without a well-structured, industry-specific contract in place, you are only ever one project away from being sued.Getting the legals right in the beginning is keyWhile we would all like to think that businesses play fair, that sadly isn’t always the case. A handshake agreement simply isn’t enough.Sometimes, even the most amicable relationships can sour due to unclear terms or a misunderstanding in the deliverables. Elements such as timelines, ownership, payments, intellectual property rights and quality play a large factor in disputes.No business owner wants to think about their business being dragged into litigation. But, a contract can ease that process. Having no contract at all means that it simply comes down to “she said/they said” – making it a harder job for you to put the evidence together. More costs become an inevitability.It’s not just about having any contractIt’s about having a well-drafted industry-specific contract. That doesn’t mean to say a template won’t work for you, but it needs to be the right template.Copying from other businesses without any adaptation or using contracts designed for other industries and from other jurisdictions are common pitfalls.Laws change from country to country, so using an American contract in England, for example, has led to disastrous consequences for some businesses.A well-drafted contract should include:A clear, concise description of what the deliverables areA timeline in which the deliverables will be achieved, and what happens if there are any changesConcrete clauses around payment – including when payment is due, interest, bank charges and moreDefinitions of ownership for products, services or bothClarification that you are not responsible for third-party software, goods or services, andDetails of how and where disputes are dealt withHaving these elements in your contract, along with some standardised clauses, will reduce the likelihood of disputes. If problems do arise, you’ll be in a much better position to defend any claim.Types of legal documentsThe type of legal documents a startup will need will largely depend on your industry. However, here are the main ones to guide you:Client Contracts or Terms and ConditionsIf you are delivering a service, you will need either a client contract or terms and conditions. Aside from the all-important elements above, additional clauses will be needed if you are dealing with a consumer. Legally in the UK, you must inform consumers of their rights.Supplier AgreementsIf a business is providing a service to you, they will often provide you with a Supplier Agreement. Time may be precious, but reading these agreements really can make or break your business. Elements such as long lock-in periods and disclaiming from liability, for example, can prove to be a big headache for businesses.Sub-Contractor AgreementThese are valuable agreements to have and are predominantly used by service-based businesses. If you are sub-contracting work out, you need to ensure that your business has the protection it needs.Elements such as insurance, intellectual property, qualifications, no poaching and more can be dealt with in a clear way. Liability especially is a very important clause.Terms of SaleTerms of Sale – sometimes referred to as Terms and Conditions – are used when selling a product or service online. They must set out, before someone purchases and pays for a product or goods, the terms upon which they are purchasing from you.When dealing with consumers, the Terms of Sale must inform the consumer of their legal rights, which typically include a cooling-off period when making a purchase from a distance.Bespoke legal documents or templates?A bespoke document, when drafted by a professional, can ensure that it works for the unique way you run your business. You can also receive personalised advice and query any clauses. That is not to say that a template doesn’t have a place in the business world.There are some industry-specific template contracts and legal documents out there, drafted by qualified lawyers, that will give your business the protection it needs and deserves.As a startup, a lot of blood, sweat and tears has gone into getting your business off the ground. Do not run the risk of losing everything you have worked for by neglecting to put solid legal foundations in place. You owe it to yourself, your backers and your team to do right by them – and your clients. Kirsty Gibbons, co-founder K&K Legal Consulting Ltd K&K Legal Consulting Ltd was founded in 2018 by Kirsty Gibbons and Kate Bunn. With 30 years of combined legal expertise, Kirsty and Kate offer legal services to small businesses and entrepreneurs without the constraints of a traditional nine-to-five law firm. K&K Legal Consulting Ltd Share this post facebook twitter linkedin Tags Expert Opinion Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Recruitment process: guide for small business owners Finding new talent is a crucial step when growing your business. We explain all the stages involved to take you from initial draft, to employee contract. Written by Helena Young Published on 17 November 2023 The recruitment process is a series of steps, covering job descriptions and the hiring of new employees, to onboarding, getting them on your HR and payroll software, and passing their probation periods. An effective recruitment process is designed to attract, assess, and select the best talent for an open job role.Perfecting the recruitment process is vital for small business owners – especially in today’s tight labour market. But, while most of us will have experienced the recruitment process from the candidate’s side of the desk at some stage or other, the responsibilities involved in overseeing and organising the hiring process may be less familiar.Because of this, taking on your first employees can feel daunting. Particularly for SMEs, who often lack a specialist Human Resource (HR) management team. But, it’s also an exciting time. Every new starter has the potential to bring unique skills to better your company’s growth proposition.Whether you’re taking on your first hire, or just want a refresher on the steps involved, the below article will break down everything you need to know – including the legal essentials – to find your feet in recruitment. 💡Key takeaways The first step in a successful recruiting process is to clearly define what the role’s responsibilities will be, and how it will contribute to the overall goals of the company.Write a clear and concise job description, ideally no longer than 500 words: unnecessary jargon is one of the most common mistakes in job advertisements.Employers must remain compliant with UK employment laws, including anti-discrimination laws, data protection laws, and criminal record checks.Make sure to run an effective onboarding process: design a structured timeline, be welcoming to the new recruit, and make sure to gather feedback through 1-2-1 meetings. This article will cover: 6-step guide to the recruitment process Legal obligations and considerations when recruiting How long does recruitment take? How to run an effective onboarding process Outsourcing recruitment: pros and cons Conclusion 6-step guide to the recruitment processAn effective recruitment process ensures that your company hires qualified and skilled individuals who can contribute to its success. Here’s how to set up an effective HR recruitment process in six steps:Step 1. Plan the recruitment processClearly define the role you are seeking to fill, and the responsibilities it will entail. Before you even consider posting a job advert, clarify your needs internally by outlining the basic information about the vacancy you are trying to fill. Include information on job title and reporting structure, as well as a list of tasks and duties that the new hire will be expected to perform.After the ‘what’ comes the ‘why’. Summarise the thought process behind creating the position and how it will contribute towards the firm’s overall strategic plan. Do this by considering the needs of the existing team, the skills and experience required for the position, and the SMART objectives set for the department or company.For example, let’s say a PR and marketing agency wants to start working with online influencers. A team leader might decide to hire a social media manager who has experience in this field of marketing, to ensure customer satisfaction and diversify their service offering. They will need to explain this reasoning before creating a job ad.Step 2. Write job descriptionsCreate a detailed job description to outline the duties, qualifications, and expectations for the role. Remember: a job description is for the job seeker, not the recruiter. One of the most common mistakes when writing a job description is to waffle, and fail to clearly describe the role.Most experts advise a job advert is no longer than 500 words, which means you only have space for the fundamentals. Leave out irrelevant details, such as your firm’s origin story. Any key information should be either in bullet points, bolded, or otherwise clearly signposted. Avoid esoteric language. In some cases, it is appropriate to include technical language – particularly when hiring a specialist – but stay away from business jargon if you want to hire right. Qualified job seekers might be put off from applying because of an unfamiliar acronym.Decide also what you want to pay staff based not just on your budget, but also on the level of experience you want from a candidate. Use industry benchmarking to calculate what rival businesses might offer for a similar position and experience-level.Step 3. Advertise the vacancyIdentify appropriate sourcing channels to advertise the position and attract qualified applicants, such as:Online job boards, like Indeed or ReedProfessional networking sites, like LinkedInEmployee referrals, where staff put forward qualified friends or contactsSchemes such as the government’s Access to Work scheme for disabled adultsSocial media channels, such as TikTok.Using a third-party recruiter (more on this below)Remember that today’s job seekers want to know more about a company than just its location. They’re after meaningful work that reflects their personal beliefs – to the extent that career marketplace LinkedIn unveiled a values-based search tool in May 2023.Your job ad should include a compelling company biography that accurately represents the business and highlights its organisational culture. This sits below the job description so the candidate can instantly see if a role is the right fit before they start looking into the employer.Step 4. Screen candidatesIdentify candidates who meet the basic qualifications and requirements of the role and discard any who don’t.Screening typically involves reviewing resumes, cover letters, and any additional application materials. It can be time-consuming, particularly for time-poor SMEs. That’s why many modern employers now deploy Artificial Intelligence (AI) for recruitment.In this initial stage, AI tools give human resource managers the ability to assess thousands of CVs at-pace. It can be immensely valuable as a way to efficiently cross-check a candidate’s skills and experience against the job description.Whether you’re using AI, or going through CVs one-by-one individually, it’s important to be conscious of potential hiring blind spots that may unconsciously limit the types of candidates you’re considering.Depending on the recruitment resource you have available, you may also choose to organise an informal call with the job seeker during screening. This is to confirm basic details such as their location. In any early communication, make sure you ask the applicant about salary expectations. This will help you to confirm that both sides are on the same page. If their figure is wildly different from what is being advertised, it can be an immediate conversation killer. This isn’t the kind of mismatch you want to identify only after a third-stage interview.Step 5. Interview candidatesThe most qualified candidates from the screening are then entered into a shortlist to be interviewed.Interviews are a great opportunity to evaluate a candidates’ suitability for the role away from the constraints of a paper CV. That includes asking questions that may have arisen during the screening stage, such as:Why did you leave your previous role?How would you describe your preferred style of working?What interests you about working at this company?On top of the traditional Q&A, various other assessments may be employed to test recruits in a way that reflects the unique traits of the job. For example, you might ask the candidate to complete a task to see how well they perform technical or professional competencies. Use other companies interview questions as a reference point – McDonalds is one of the world’s largest employers for example.Other evaluation methods include psychometric tests. These provide insights into behavioural traits, work styles, and aptitude to help form a complete picture of the worker’s personality, and how they might complement existing temperaments within the team. Remember that a job interview is a mutual exchange. Allow the candidate time to ask their own questions about the role and company so they can consider if it’s a place they want to work. Before a job offer is given, a final round of interviews with key decision-makers within the organisation is typical. This is to confirm that the business owner or department head is happy with the talent available. Step 6. Make job offersOnce the top candidate is identified, extend a timely job offer. Usually taking place over the phone, your offer should include details of remuneration, notice period, and start date. Any information given should also be sent over email to ensure a written record of what was discussed. Timing is important when extending a job offer. Waiting for a phone call can be incredibly stressful for the applicant. Offering the position in a timely and empathetic manner shows the organisation respects the candidate, and is genuinely interested in hiring them. Smart job seekers will also have been interviewing for multiple roles to avoid putting all their eggs in one basket. Even those who are desperate to work for you may choose to pursue other opportunities if your own offer is unduly delayed.Whatever the outcome, the candidate enters into employment only when a contract has been signed. Before this time, they are still entitled to reject the offer. Employers should suggest a deadline for the contract to be signed to discourage any drawn out dilly-dallying.In the period between a person accepting a job offer with the company, and their signing the paperwork, be prepared for debate. It is common for applicants to challenge the salary or benefits being given at this stage, even if they seemed satisfied during screening. In this era of flexible working, for instance, it’s not uncommon for a candidate to announce at the point of job offer that they’d prefer to work from home more days per week than your company may typically offer, for instance. You’ll have to think carefully about agreeing to such flexibility, if it isn’t being offered to existing employees.______________________________________________________________________The above six steps for effective recruitment might sound rather brief, given how influential new people can be to an organisation’s success. But, each phase comes with plenty of caveats and certain elements that businesses should tailor to their unique needs.For example, a hospitality firm with high turnover might choose to forgo practical assessments during screening for faster onboarding (saving this instead for the probation period). On the employee side, a candidate might ask to work a flexible arrangement to fit professional commitments around childcare.During both of these scenarios, it’s important for organisations to remain flexible with their recruitment. View the above steps as guidance, not instructions, to ensure you can still accommodate a diverse range of candidates with varying needs and developing skill sets. Legal obligations and considerations when recruitingAnything that can impact a worker’s money and wellbeing comes with significant considerations for HR managers. This is also true in hiring, where a person’s livelihood can depend on whether the process is handled correctly by recruiters. Business owners must be made aware of the legal obligations and considerations during recruitment, to ensure that the process is compliant with all UK employment laws. This is an exceptionally complex area to understand – just one of the reasons that growing businesses typically hire a Chief Human Resources Officer to assist with oversight of such legal obligations.Here are five key areas to be mindful of:1. Anti-discrimination lawsAccording to the Discrimination and the Equality Act 2010, all employers must take steps to ensure they do not discriminate against job applicants on the basis of protected characteristics. These include:RaceReligionGenderSexual orientationAgeDisabilityMarital statusThroughout the entire recruitment process – whether this involves job advertisements, application materials, or interview questions – all interactions with the candidate must be free from discriminatory language or practices.Biases can be unconscious, so it’s smart to educate staff on the subject. For example, asking an older candidate in an interview when they plan to retire might seem harmless. But, it’s actually illegal, as it appears to express concern that the applicant will leave the workforce soon.2. Data protection lawsEmployers must comply with General Data Protection Regulation (GDPR) data protection laws when collecting and processing confidential information, such as candidate names, addresses, or phone numbers.They must also obtain consent from applicants to collect their data and only use it for the purposes of recruitment. GDPR guidelines also require employers to take steps to protect the confidentiality and security of data, such as by saving it within a secure HR software system.Clearly, this means you shouldn’t be leaving a printout of a candidate’s CV out on your desk for weeks on end. But, it also means you shouldn’t forward a CV of interest to another colleague’s email address, either. The fact that it can remain in their inbox and your sent items is, in fact, a potential GDPR breach.3. Employment contractsAll potential workers must be given an employment contract before they can be considered a full staff member. This should lay out the key terms and conditions of employment such as salary, working hours, and employee benefits.For the business, there’s no real reason not to do this. Giving new starters their contracts in advance means they have more time to review their employment terms, serving to avoid misunderstandings and contract disputes down the road.4. Right to work checksEmployment law states that every new recruit must be subject to Right to Work (RTW) checks to ensure that the person can be legally employed in the UK. Naturally, they are particularly important if you’re hiring from abroad.Managers can usually do this easily by verifying the employee’s passport, visa, or other work authorisation documents online. Employers must save (and safely store) copies of these documents to prove that the RTW check was appropriately conducted.5. Criminal record checksIf a role involves working with vulnerable people or handling sensitive information, employers have the right to check a candidate’s criminal background before they bring them on board. Before they can do so, however, employers must obtain consent from the candidate and showcase a Disclosure and Barring Service (DBS) policy. In compliance with GDPR, the employer also can only disclose the results of the criminal checks to relevant staff members. How long does recruitment take?There is no ‘correct’ length of time for finding the best talent. How long it takes to make the right hire is dependent on a variety of factors, including:Industry competition: the entertainment industry is more competitive than the nursing sector, for exampleSeniority: entry-level job descriptions will have more applicants than those asking for 20+ years of experienceLocation: a business based in a densely populated area like London will find it easier to source in-person talent than a firm in rural YorkshireNotice periods: the new starter might need to work a notice period for their old employer (typically between 1-6 months) before starting at your companyDespite many sectors desperately needing talent, research has shown that the time it takes to bring someone on board is increasing, on average. According to recruitment company AMS, it took 44 days to appoint someone to a new role in 2023 (up from 43 days the previous year).Partly, this increase is a reflection of the current jobs market. The skills gap has made it much harder for bosses to find and attract qualified candidates. As employers compete fiercely for talent, it is taking longer to find the right person for the job.Is now a tough time for recruitment?As we’ve hinted throughout this article, the UK job market is currently very competitive. In the majority of sectors, there are more jobs than job seekers. That includes retail and hospitality; two industries that are dominated by smaller, cash-strapped SMEs.There are still some silver linings for business owners to cling to, however. Large numbers of tech layoffs in 2023 have deepened the pool of tech and engineering talent. Convenient, given the current significant digital disruption that AI is bringing to businesses.Plus, our experts have pulled together a number of useful guides and tips for improving your chances of success in the recruitment process, such as:Researching competitive salariesAdvertising attractive employee benefits and perksCreating a positive, mission-driven brandPrioritising employee engagementDesigning clear company values How to run an effective onboarding processCommonly, a new hire is not considered a full employee until they have passed probation. That makes the new recruit’s early months in the workforce a critical period for judging both their suitability for the role, and their ability to meet probationary KPIs.Success in these areas is more guaranteed if the employee feels properly supported and welcomed. In short: if attracting and assessing staff helps to find top talent, an effective onboarding process is the best way to retain it. Here are four tips to design one: Plan and prepare: design a structured timeline for the onboarding, allocating specific timeframes for orientation, training, and team catch-ups. On the latter, get ahead by pairing the newbie with an experienced mentor who can be a friendly face for guidance and support. Be welcoming: upon the recruit’s arrival, send them a personalised welcome email expressing excitement about their arrival. Provide them with necessary materials, such as employee handbooks. Integrate: organise team integration activities for the new hire to start building working relationships early. You could arrange a welcome lunch or social gathering with colleagues to create an informal, undaunting environment for the newbie.Gather feedback: 1-2-1 meetings provide an opportunity for new hires to offer their input and concerns on their progress. Managers should use this to inform employee performance data for probationary pass or failure, as well as improvements to the onboarding process. Outsourcing recruitment: pros and consOne of the biggest questions currently facing employers is whether or not to outsource recruitment. Bringing in a third-party expert to find top talent certainly sounds smart. But in today’s poor economy, does it make more sense to keep overheads down?Here’s a quick run through of the pros and cons of outsourcing your recruitment process: Pros of outsourcing recruitment: Outsourcing recruitment can reduce recruitment costs by eliminating the need for in-house recruiters Recruitment agencies have access to a wider pool of candidates As experts, recruiters will be fully compliant with UK employment laws Outsourcing recruitment frees up others in your team to focus on the overall strategy - particularly if you don’t have an in-house HR team Cons of outsourcing recruitment: You’ll have less control over selection, so candidates may not align with the company culture and values unless you identify a recruitment agency that specialises in such focuses Reduced collaboration between the organisation and the provider may lead to delays and inefficiencies Recruitment fees can be as high as 20% of a recruit’s annual salary Onboarding and integration process may be less personalised ConclusionForget first-day nerves. The complexities and steps involved in the recruitment process can make hiring as daunting for employers as it might feel for candidates. That’s particularly true for SMEs, who have to work with limited budgets and expertise.Still, by understanding the key steps involved – and especially the legal nitty-gritty – even the smallest companies can confidently attract and retain top talent to compete with the industry leaders.The above guidelines act as a quick orientation course for SMEs who are new to the recruitment process. Executed properly, they will ensure a smooth and efficient hiring strategy that sets the stage for successful employee integration and long-term productivity. Recruitment process FAQs How long does recruitment take? Recruitment has become a longer process than it used to, as employers compete to find talent in a tight labour market. On average, in 2023 it took 44 days to find, assess, and onboard a new hire, although this will differ depending on the role and industry. Should you outsource recruitment? Third-party recruiters can save SMEs money in the short-term, as workers will have more free time to focus on their strategic priorities, rather than hiring and interviewing. However, once the business has grown to a size that can support its own HR team, it should hand over these responsibilities to in-house recruiters to avoid expensive outsourcing fees. What makes a good job advert? Job adverts should be 500 words maximum, and comprise of a job description and a company description. The former should detail the role (like responsibilities, salary, benefits, and experience-level), while the latter should outline what the organisation stands for (like culture, mission statement, and values). Ignore details that don’t fit into these two categories. Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
London continues to be the most favourable area to start a business A recent study revealed that the top unitary districts to fund a startup remain in London and the Southeast, despite efforts to bridge regional disparities. Written by Helena Young Published on 17 November 2023 Westminster and Camden rank as the best unitary districts in the UK for startups, based on a study conducted by a merger and acquisitions advisor.Webacquisition.com conducted a study comparing unitary districts based on the number of new enterprise births, percentage of Year-on-Year business counts growth, business survival rates, average Gross Domestic Household Income (GDHI) per hour worked, and other key indicators.Based on these indicators, Camden and Barnet were awarded a credit score of 80 and 70.5 out of 100 respectively.On the opposite end of the spectrum, Merthyr Tydfil in Wales and Inverclyde in Scotland ranked the lowest, with a 40 and 40.11 credit score respectively.In the study, out of the 20 best unitary districts to fund a business, 10 were based in London. This speaks to the enduring funding gap between the North and the South, despite government efforts to narrow it.Levelling up or down?The top unitary district to fund a startup, London’s Westminster, had the highest number of new enterprises in 2022 with 7,145. It also boasts an impressive business survival rate of 46.3%, making it a premier region for business and affluence.Ranking fourth, Birmingham in the West Midlands is the first non-London district to rank in the top 20. It has a 26.32% business survival rate and has a 70.32 credit score.On the other side of the coin, Merthyr Tydfil in Wales has a negative YoY growth of -0.49% and scores a low 40 credit score.These figures paint a picture of the slow yield of the Levelling Up initiative, set forth by the government in 2019 as part of an eight year project to bridge regional economic disparities.The Levelling Up fund was awarded to over 100 projects this year across England, Wales and Scotland.Despite the well-intentioned ethos of the policy, a recent investigation by The Guardian found that 95% of local authorities that received funding in the past year were unable to spend all of their share.This was due to the funds being handed over too late due to bureaucratic hurdles and a hollowing-out of council expertise.Startups 100 Index exclusive data corroborates this pessimism – London startups receive an average of £15m in early-stage investment, eight times more than the average for companies across the UK.This disparity is affecting the scalability and sustainability of startups. According to a report by Nucleus, some 55% of SMEs believe regional inequalities are affecting their ability to hire highly skilled workers. Meanwhile, 47% said regional funding gaps are impacting the business financial health.As inflation is set to stubbornly persist at 6.7% until September 2024 according to Office for National Statistics (ONS) figures, it’s more crucial than ever for small businesses in poorer areas to access funding.Staying afloatThe Chancellor is set to deliver the Autumn Statement on 22 November. It’s expected he’ll outline the government’s macroeconomic policies for the next coming months, which could significantly shape the economic environment SMEs have to navigate as they struggle to stay afloat.As corporate tax is expected to stay at 25% and banks scale back funding support for SMEs, small businesses will need to find agile ways of cutting costs and engaging in creative methods of raising money. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Everything you need to know about LinkedIn for Business LinkedIn is more than just a place to boast about breakthroughs in your career – it’s a powerful tool for promoting your company. Here’s how to excel at it. Written by Helena Young Published on 17 November 2023 LinkedIn is the world’s most popular professional networking tool, a social and advertising hub that can promote your business and get you noticed. It’s a fantastic platform to get professional exposure, get inspired by mentors, or get involved in the conversations shaping your industry.The tricky part? Standing out from the crowd. With now over 43 million LinkedIn users in the UK, it can be easy to feel overwhelmed and get lost in the noise. To help, we’ve prepared this comprehensive guide.We’ll take you through everything you need to know, from how to set up a profile, to understanding LinkedIn ads, to best practices to apply when promoting your thought leadership. By the end you should be equipped with all the tools you need to make the most out of your business account. On this page Why is LinkedIn a good platform for businesses and founders? How much does LinkedIn for business cost? How to set up a LinkedIn business profile How to use LinkedIn to connect with investors and partners How to drive engagement on LinkedIn How to use LinkedIn analytics How to use LinkedIn ads to reach a wider audience Lead generation on LinkedIn LinkedIn for business best practices Why is LinkedIn a good platform for businesses and founders?In February 2025, LinkedIn surpassed one billion site visits, so it’s safe to say it’s popular. If used properly, LinkedIn can put you on the fast lane towards accelerating your business, in several ways:1. Self-promotionWith approximately 42.9 million users in the UK alone, the platform is the perfect place to showcase your expertise, experiences, and accomplishments. Whether with LinkedIn blog posts or business updates, you can position yourself as an industry thought leader.2. Scouting talentHiring the right person is crucial to SMEs. Each month there are 260 million users looking for work – that’s a big talent pool. From advertising jobs to headhunting for the best employees on the market, you can use the platform to fast-track finding the right fit for your vacancies.3. Growing your networkThere are 310 million active monthly users on LinkedIn, so in addition to self-promotion and recruitment, it can help expand your business’s network. The best way to do this? Through LinkedIn Groups. By joining communities of like-minded professionals, you can get a feel of the trends rocking your field and find potential partners. How much does LinkedIn for business cost?The good news is that creating your company page is completely free. It costs nothing to sign up, but you’ll be limited to basic search and networking features.For many SMEs though, it’s worth considering paying for at least the Premium Business Tier, which costs £29.99 per month when billed annually. This gets you the shiny premium badge on your profile, but will also unlock features like:Dynamic cover imagesDisplay achievements and awardsLinkedIn LearningSee who’s viewed your profileA custom call-to-action (CTA) buttonUnlimited search functionalityYou can also pay for a Premium Company Page, which will get you auto-invite features, enhanced page visibility, and the ability to add client quotes. How to set up a LinkedIn business profileTo set up a company LinkedIn page, you must have a personal LinkedIn page already set up. Here are the steps you need to follow to supercharge your business networking:Add your company: click the grid-like Work icon on the top left of your LinkedIn page and select Create a Company page at the bottom of the option. Pick the option that best describes your business (most likely small business, fewer than 200 employees).Enter your company details: include info about your industry, company size, and company type.Add a company logo and create an engaging company description.Create a company description: 200 characters for your company description. The first 156 are key in that they are the ones that appear in the Google preview of your page.Publish! – You can see what your LinkedIn business page looks like by clicking on the ‘view as member’ button at the top right of the page.Here’s our very own Startups.co.uk LinkedIn profile, which we’ve optimised with our logo, branding, and slogan. Source: Startups.co.uk How to use LinkedIn to connect with investors and partnersLinkedIn is a career-driven social media platform, and that makes it fertile ground for finding a source of financing from investors who are looking for their next project.Here are a couple of best practices to follow so you can soon be announcing your next successful funding round:Create a standout profile: clearly vocalise what your company’s mission and achievements are to add that extra dose of investor persuasion.Put your best foot forward: you might not think it, but even your LinkedIn profile photo says a lot about you. Make sure you’ve thought about every detail, and your page reflects you and your business accurately.Connect thoughtfully: you need to select investors who reflect your company’s ethos and who are likely to share your vision. If possible, seek out mutual connections, and join relevant LinkedIn groups related to your industry or niche.Research and personalise: familiarise yourself with the investor’s profile and posts to gain insights into their portfolio, investment approach, and preferences. This will help you craft more personalised connection requests.Keep them informed: regularly share updates about your business, milestones and achievements. Keeping potential angel investors in the loop demonstrates transparency and can help build a stronger foundation of trust.Nurture relationships: continue engaging with your connections by sharing relevant content, offering insights, and showing genuine interest in their work. LinkedIn creator hub This year, LinkedIn launched a new creator hub, dubbed Create on LinkedIn. It’s a treasure trove of tips and advice for creators, which is a big help when you’re trying to improve your content strategy and promote your business in 2026. How to drive engagement on LinkedInYou can publish all the content you want, but without a clear strategy you might just be shouting into the void.You need to drive your content strategy by bolstering engagement. Here are six key tips to drive higher engagement on LinkedIn:Utilise page analytics: leverage LinkedIn’s Page Analytics to identify issues and monitor the performance of your page, including updates, visitors, and follower growth. If you’re running LinkedIn ads, you can also use Analytics to measure Click-Through-Rate (CTR), reactions, comments, shares and follows.The analytics board on LinkedIn should be your best friend. You can find it by clicking on the ‘Analytics’ heading seen here on the left, under ‘Dashboard’. Source: Startups.co.ukOptimise content for engagement: think about what will resonate with your target audience, encourage interaction, and deliver value. One of the best ways of doing this is to think about what you yourself are engaged by. Experiment with different content formats, headlines, and visuals to capture attention.Visual appeal: a picture is worth a thousand words, both in an art gallery and on LinkedIn. Take advantage of the carousel format to share as much content as possible and to make your posts visually engaging.Use video content: video popularity is skyrocketing on LinkedIn, growing at double the rate of all other formats, with time spent watching videos increasing 36% year-over-year. Don’t get left in the dust, make sure you take advantage of the trend and start recording videos, as well as traditional posts.Don’t rely on AI: yes, AI-generated content is flooding the internet, and it can be tempting to rely on these tools to make life easier, but just bear in mind that there’s been speculation LinkedIn is trying to mininise AI-content. Make sure your content is original, and has a human tone, to avoid being penalised.Consistent publishing: consistency is key to building a dedicated following and maintaining interest. You can use an editorial calendar to plan and schedule your posts to ensure a steady stream of content. You should aim to post about two to five times per week. This will help keep your account active without overwhelming your followers and connections.Videos are rapidly trending upwards on LinkedIn. Make sure your business page has a diverse range of media to engage your audience. Source: Startups.co.uk Developing thought leadership on LinkedIn Through thoughtful LinkedIn posts, you can work to establish yourself as a thought leader in your industry.Start by identifying your niche and addressing:Timely industry trendsCustomer pain pointsHow your company’s growth priorities align with the aboveAs you’re building your thought leadership, it’s crucial that you keep your LinkedIn profile up-to-date and polished to a mirror-shine. Link out to clear evidence of your expertise, like authored articles or white papers, as it’s key to establish your expertise in the field that you’re discussing: why should people trust you?You should also be engaging with the content of other thought leaders, so that you can become more closely intertwined in a community of professionals.The good news is there’s a healthy amount of subjects and issues brewing at the moment that you can lend your two cents on. You could consider articles that tackle:AI in the workplaceHow do you hire in the current job market?Give people a look behind the curtain: authenticity is trending in 2026Highlighting unseen issues faced by unrepresented groupsFinally, inject your posts with a healthy dose of enthusiasm (just try to avoid overdoing it with the exclamation points). This conviction can build trust and authority amongst your target audience and get you noticed. How to use LinkedIn analyticsLinkedIn analytics is a must-use tool to help you understand how your LinkedIn Business page is performing.Using it is pretty straightforward: go to your company page and click on the ‘Analytics’ tab. From here, you can access a drop-down menu which allows you to view analytics for visitors, updates, followers, competitors, leads and employee advocacy.In Analytics you can also get a quick snapshot of the last 30 days of activity, allowing you to adapt your LinkedIn strategy on the short term.You can click on the drop-down element at the top of the analytics page to choose a specific date range to view results from. Source: Startups.co.ukUnsure what each part tells you about your performance? Here are a couple of quick pointers:Visitor analysis → this tells you how many people are looking at your page, and most importantly, how they’re interacting with it. As you tailor your content, you’ll gradually pick up on what catches new visitors’ attention to improve your engagement rate.Competitor analysis → this tool compares page followers and engagement with your closer competitors. This makes it easier to know which pages to look at to understand what competitors are doing well that you could do better.Employee advocacy analytics → want to get your employees more engaged with your LinkedIn profile? This insight lets you review how actively your employees are interacting with your page.We recommend you track these points as well as other LinkedIn analytics every week to understand how you’re performing and to get an idea of what data-driven improvements you can implement. 💡Top tip💡 You can create reports for updates, followers, visitors, competitors, lead generation and employee advocacy for better visibility. How to use LinkedIn ads to reach a wider audienceSocial media management is always going to be a big concern for small business owners, but LinkedIn is very different from other social media platforms. After all, you’re marketing your professionalism, rather than your personal and casual side.To do this, you have a choice of four different ad formats to choose from. Here’s what each one does:Sponsored contentThese ads are designed to appear in the LinkedIn news feed. These types of ads come in a variety of forms to try and engage the newsfeed audience, including:Native single image adsNative video adsInteractive carousel adsEvent adsDocument ads to collect leads and drive engagementThought leader postsClick-to-message adsConnected TV adsNewsletter adsSponsored messagingWith this ad format you can reach out directly to professionals via LinkedIn Messaging. You can do this through choose-your-own-path conversation ads, or through direct message ads.Lead Gen formsWith this ad, you can collect quality leads from your ads on LinkedIn with pre-filled forms.Text and dynamic adsThese ads are run on the LinkedIn right rail. They come in three different flavours:Text ads: a self-service pay per click (PPC) platform to help drive new customers to your businessSpotlight ads: these showcase your business to help increase traffic to your landing pageFollower ads: these promote your LinkedIn page with the goal of getting you more followersHow do I make the most of my LinkedIn ads?Here’s the best practice to follow, to make sure your ads are as impactful as they can be:Be strategic with your location → this is one of the mandatory fields LinkedIn asks you for when kickstarting your ads campaign. Before you commit to a LinkedIn ad, make sure you know specifically what city or area you’re targeting to boost your chances of success.Avoid hyper-targeting → although you do want to have a clear idea of your target audience, don’t limit it to the point where you only have a small pool of people. A good rule of thumb is to keep a target audience of over 50,000 for sponsored content, and text ads and over 15,000 for message ads.Monitor your campaign closely → once your ads are live and have accumulated enough data, you can click the demographics tab in the ads campaign manager to see how well your ads are performing. You’ll see detailed information about the professionals who clicked and converted on your ads. 💡Top tip💡 You can use LinkedIn’s Business Manager tool to streamline your marketing by grouping all your various ad accounts, pages, and people under one roof. Lead generation on LinkedInWhen used effectively, LinkedIn can be a goldmine for high quality leads for B2B businesses: over 90% of marketers use LinkedIn for their B2B marketing, and advertisers see a 2-5x higher return on investment with LinkedIn Ads.How much does lead generation cost on LinkedIn?When talking about lead gen pricing, the costs aren’t very transparent. But our general guide is that you can expect to be paying roughly £4.29 per click per ad, £5.38 per 1000 impressions, and £0.65 per send.While this does make LinkedIn advertising more expensive than other social media platforms, keep in mind that users on LinkedIn usually display higher user intent, which makes it easier for them to convert.Three top tips for successful lead generationHere’s three points to consider to increase high quality leads:A seamless form: you should have a clear, quick-to-fill-in form. Ideally it should be able to be completed in just seconds.Demonstrate authority and credibility: ensure your executives have a strong presence on LinkedIn, and that your own LinkedIn business page is highly polished.An active presence: if your customers already know who you are, it’ll make it much easier for your ads to have the impact you need. The best way to do this is go where your customers will be, e.g. a LinkedIn group expressly dedicated to your industry’s updates.What is LinkedIn Sales Navigator?Essentially, it’s an AI-powered paid tool that provides access to a vast network of potential leads and insights, as well as tools to help you target, engage and close more deals.How much does LinkedIn Sales Navigator cost?You can choose from three different plans when you’re taking out a LinkedIn Sales Navigator subscription. Here’s a breakdown of what you get with each:Core – £59.99 per month (billed annually) – you’ll have access to advanced lead and company search, alerts on your saved leads and accounts, and create custom lists.Advanced – £124.99 per month (billed annually) – you’ll get access to all the Core benefits, and also you’ll be able to share content and track engagement and ask for warm introductions from teammates.Advanced Plus – contact sales – besides all the Core and Advanced features, you can also get CRM updates with data validation, integration of CRM contacts, and advanced enterprise integrations.How do I get the most out of LinkedIn Sales Navigator?To get your money’s worth from the platform, here are a couple of steps to take:Use LeadBuilder: this powerful search tool makes it easier for you to filter leads by company, job title, industry, company size, geography, and more. All you have to do is click the LeadBuilder button next to the search bar. Then, select the filters you want to use to narrow down your search results.Save all relevant prospects in the search results to build your list: this lets you swiftly keep track of and manage your leads, as well as receive updates on them. To save a lead to a list, simply click the checkbox next to their name.Utilise account maps: an account map is a visual representation of your sales pipeline. To create one, you can use tools like Lucidchart or Visio. Simply add your leads and accounts to the map, and then connect them with lines to show how they are related.Use TeamLink Connections: this lets you see which of your connections are also connected to your leads, and use this information to make a good first impression. To use this feature, go to the Leads tab and click the TeamLink Connections filter. This will show you a list of leads who are connected to your first or second degree connections. LinkedIn for business best practices1. Create a strong profile: your profile is your first impression on LinkedIn, so make sure it’s polished and professional. Use a clear and concise headline, write a compelling summary that highlights your skills and experience, and include relevant keywords.2. Build your network: the more connections you have, the more likely you are to be seen by potential employers, clients, and partners. Connect with people you know and admire, and join relevant groups and communities.3. Share valuable content: post articles, blog posts, and other thought leadership content that is relevant to your industry and audience. This will help you to establish yourself as an expert and attract new followers.4. Engage with your audience: comment on other people’s posts, share their content, and start conversations. The more engaged you are, the more visible you will be in the LinkedIn feed.5. Track your results: use LinkedIn analytics to track your progress and see what’s working and what’s not. This data will help you to refine your strategy and improve your results over time.Bonus tip: be yourself! People can spot a fake from a mile away, so be genuine and authentic in your interactions on LinkedIn. Share this post facebook twitter linkedin Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
The perks and perils of employing your former boss Rishi Sunak has made David Cameron foreign secretary, raising the merits and risks of bringing back a former manager to a junior position. Written by Helena Young Published on 17 November 2023 What’s it like to lead with your former boss in the room, now in a junior position to your own? As David Cameron made his way into Number 10 this week to be named as foreign secretary, business owners have their own views on the leadership dynamics going forward.Cameron hasn’t sat around the Cabinet table since 2016, when he quit as Prime Minister after the Brexit vote. At the time, current Prime Minister Rishi Sunak had been elected as MP for Richmond after a stint working for Cameron’s Conservative Party.Some fear Cameron’s ‘older statesman’ presence in government could put the younger Prime Minster off his stroke.“Boundaries, boundaries and more boundaries!” is Melissa Howard’s advice to Rishi Sunak, after going through a similar experience. “Prioritise maintaining a high level of professionalism and formal communication, as you would with any team member”.Finding a new footingHoward, a former NHS administrator, started her career in the health service working for her mum, who was the manager of a large GP practice. Over 15 years later, she took her mother on as an associate in her own business, web and graphic design service MDH.“Be prepared for the unique emotional dynamics such a role reversal might entail,” she warns.Melissa’s situation added family dynamics into the mix, but even those without these complications say the transition is tricky.Kraig Kleeman, founder of sales outsourcing business The New Workforce, ended up being the boss of his own former boss – who became the vice president of sales at his company. While he says the relationship worked because of the “secret sauce” of their close friendship and teamwork, he acknowledges it was hard to get started.“Both sides expected a seamless transition because we worked well together in the past, but our reality did not quite fit this altruistic approach,” he explains.“My ex-boss did not find it easy to go from being the top dog to reporting to me. Different leadership styles and ideas about who’s in charge did lead to conflicts.”Josh Amishav, founder of cybersecurity group Breachsense, has been through something similar. “It was initially difficult to separate our past relationship from our current one,” Amishav tells us of hiring a former manager.Fostering new dynamicsOpen lines of communications are key to making these new relationships work, say employees-turned bosses.Kleeman says that a frank discussion at the start of the new working arrangement saved a lot of pain later.“Define roles, responsibilities, and how to navigate this new situation,” he advises. Once you’ve had this chat, the boundaries set will need to be kept in mind continually.“Avoid personal drama and act professionally to create a positive work atmosphere.”Giving a former boss a level of personal responsibility can help remove feelings of frustration, Amishav counsels.“Having clearly defined roles and responsibilities helped avoid confusion around responsibilities and decision-making. A few things that helped make the relationship successful were communicating expectations and tasks very clearly and then giving him autonomy to execute,” Amishav saysHoward adds that revisiting the health of the relationship frequently can also save pain.“Regular check-ins and feedback sessions are crucial to ensure both parties adapt well to the new dynamic. Always keep your focus on the business goals, ensuring that decisions are made in the best interest of the company. And importantly, don’t forget to celebrate your joint successes, as they are vital in fostering a successful and harmonious working relationship.” A worthwhile struggleWhile new power dynamics can be tricky to establish, Rishi can take heart from business owners who say the role reversal can bring benefits too.Kleeman points out that one of the perks of employing a former boss was knowing what he was getting.“When I had worked with my ex-boss before, I had the inside scoop on their skills and quirks. That was super helpful in making the most of their talents,” Kleeman says.“We already had trust, which created a positive workplace where everyone felt valued and motivated.”Amishav agrees that he valued the skills and experience brought by ex-boss, now an employee. “The primary advantages were leveraging my former boss’s experience and connections. There was certainly some knowledge transfer and mentoring happening.” Howard adds that, when the going gets tough, keeping your eye on the benefit of the changing relationship will help get you through.“You get to establish a trusted working relationship with someone who truly understands you, including your strengths, weaknesses, and can swiftly pinpoint your blind spots,” Amishav tells us.“However, it’s equally important to stay aware of potential risks. These include changes in relationship dynamics, the possibility of breakdowns, boundary issues, and the risks associated with favouritism.”It’s certainly something to keep an eye on, post cabinet reshuffle. Rosie Murray-West Rosie Murray-West is a freelance journalist covering all aspects of personal finance, as well as business, property and economics. A former correspondent, columnist and deputy editor at The Telegraph, she now writes regularly for publications including the Times, Sunday Times, Observer, Metro, Mail on Sunday, and Moneywise magazine. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
High street bank lending to SMEs decreases as risk aversion heightens As inflation persists and SMEs struggle to secure funding, data reveals banks are reducing their appetite to fund smaller enterprises. Written by Helena Young Published on 17 November 2023 New data reveals that 83% of brokers believe high street banks are reducing their funding support for the UK’s 5.5m SME industry.The survey conducted by iwoca, one of Europe’s largest small business lenders, suggests the SME funding gap could continue to widen as lending options are set to worsen in the coming months.Data also reveals 82% of brokers expect SME demand for capital to rise in the next six months as inflation persists. Figures from the Office for National Statistics (ONS) predict that inflation will remain at 6.7% in the year leading up to September 2024.Accordingly, 51% of SMEs now have a negative view of major banks, as data indicates that for four consecutive quarters they have scaled back SME financial support.The results released by iwoca are part of its quarterly SME Expert Index, which surveys over 100 UK SME finance brokers, who collectively submit over 2,000 small business finance applications a month.The struggle for SME fundingThe drying up of traditional lending channels is not a recent occurrence. According to the Index, this is the fourth consecutive quarter where more than 80% of brokers have warned that major banks have reduced their support for the UK’s small businesses.The pattern is set to persist, as 75% of brokers predict that high street banks will continue to reduce access to working capital over the next 12 months.As SMEs submit applications for funding, 61% of financing experts have indicated small enterprises request loans to manage cash flow rather than to fund company growth.Overall, this portrays the pessimism SMEs have towards the current macroeconomic climate. In fact, 58% confess they don’t believe the Prime Minister will meet his target to halve inflation by the end of the year.“This research demonstrates as in the clearest possible terms that SME funding options are being stripped back – better suited lenders can and must step into the place of traditional banks,” points out Colin Goldstein, Commercial Growth Director at iwoca.“Small and medium sized businesses need our vital financial support on the long road to economic recovery,” he adds.As the Chancellor is scheduled to deliver the Autumn Statement on 22 November, with predictions that high corporate tax thresholds will persist, small businesses would be strategically sound to find alternative sources of finance to weather the macroeconomic storm. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Over half of SME owners understand AI but are hesitant to adopt it Survey reveals that 55% of SME owners understand what AI can do, but the majority still feels nervous about integrating it into their business operations. Written by Helena Young Published on 17 November 2023 Research indicates that SME owners have a confident understanding of artificial intelligence, but that barriers continue to hinder its widespread adoption.The results published by iwoca, one of Europe’s largest small business leaders, unveiled that 55% of SME owners understand AI, with 27% revealing they use AI across their businesses.SME owners are three times more likely to think AI is a positive, rather than negative, development for their business, and 20% predict the technology could save their business up to 10 hours per week.Despite this overwhelmingly positive outlook on AI, hesitation continues to bog down SME owners’ more use of AI-led automations and machine learning.AI in the workplace – friend or foe?According to the iwoca survey, over half of small business leaders feel nervous about using AI in their company. Some three in ten even believe AI could ruin their business model.The hesitation that prevents SMEs from adopting AI is multi-faceted. Of those surveyed by iwoca, 41% said AI is not relevant to their business; 18% think they lack the technical expertise to implement it; 17% complain the cost is too high, and a further 17% are concerned about algorithmic bias.This reticence towards AI is present outside of boardrooms. According to a Salesforce survey, only one in ten global workers have in-demand AI skills despite 25% ranking AI proficiency in the top three most important digital skills to have.“Defining AI’s applications for your business and identifying specific areas for its use are key to demystifying it,” explains Mark Di-Toro, Director at iwoca. “The overarching concept of AI can seem daunting, but – if used properly – we’ve seen that the technology can drive practical benefits, saving time and money.”Embracing the changes to comeUnderstanding how to use AI will be key to minimising the disruption the technology could cause – whether that is changing the nature of how a job is approached, or making certain occupations redundant altogether.In the view of 64% of HR managers, AI is changing key in-demand skills. A further 85% are currently planning some kind of Learning & Development investment to future-proof their employees for the further spread of AI.“AI means there’s a new interesting way of differentiating professionals now and it comes from the adaptability to embrace change and being creative and being able to use AI to innovate the business,” reflects Ludmila Milla, co-founder of Learning & Development platform UJJI.Whether AI is seen as a threat or a productivity tool will depend on how prepared SME owners are for the technology. Setting the tone for AI’s adoptionThe doubt SME owners have towards AI is arising in the midst of a critical policy juncture.The UK has just hosted a high profile AI Safety Summit to understand the risks posed by frontier AI, and the regulations that should be enforced to control how the technology evolves.Clear regulations could help cure part of the hesitation SME owners have expressed. In fact, 61% want guidelines to be established for AI’s safe use.To prepare the next generation, the government has also announced the launch of 800 scholarships worth £8m to equip eligible students with practical AI and data science skills.Experts note these initiatives will take time to take effect, therefore, taking a proactive approach to learning & development to future-proof workplaces will help SMEs ride the digital transformation wave rather than being wiped out by it.Read more:Why AI isn’t going to cure all SMEs’ productivity problems Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Why AI isn’t going to cure all SMEs’ productivity problems We debunk why not every SME needs to jump on the sophisticated AI bandwagon as the tech craze continues. Written by Helena Young Published on 17 November 2023 From integrating ChatGPT into internal operations to catastrophizing how the technology could overtake hundreds of jobs, artificial intelligence has found its way onto the agenda of company executives.For large corporations like Google or Microsoft, developing AI products and using large language models is a no-brainer. With their resource coffers and central role in the tech world, they’re de facto expected to lead the charge in emerging technologies.For small businesses, the answer isn’t as obvious. Although 55% of SME owners understand what AI can do, the majority still feels nervous about integrating it into their business strategy..Beyond the haziness of what AI really is and how SMEs should think about adopting it lie more important questions – do SMEs even need to be developing their own native AI systems? Is AI being put on a pedestal as the be-all-end-all to solving a company’s operational issues?After speaking with EMERGEiQ, a data science solution company that designs AI APIs for small businesses, the short answer is no – SMEs don’t need to go from zero to 100 when it comes to AI. Most times, it’s not even the tool they need to bolster enhanced productivity.AI is great but it’s not for everyoneAround one in six UK organisations, totaling 432,000, have embraced at least one AI technology according to government research.If we zoom into how this is distributed across company size, 68% of large companies, 33% of medium-sized companies, and 15% of small companies have incorporated at least one AI technology.According to Startups’s research, funding for AI startups has increased by 66% over the last three years. Investors are interested in AI, which is why startups who work in this space are seeing their account books benefit from the hype.Despite all the enthusiasm, there is a hefty deja vu feeling that serves as a warning sign to SMEs who are still unsure about whether AI is for them.Turning back the clock to the late 1990s, the world wide web became a differentiator factor for investors. As the hype around digitising business and building it a piece of internet real estate grew, so did the dot-com bubble. Until it burst, leaving public stocks of internet companies in tatters.Drawing on these lessons, Mizan Rahman, Co-Founder and CTO of EMERGEiQ, recommends that SMEs approach AI with purpose.“It’s still not particularly cheap to build something proprietary and do something yourself,” he explains.“Unless you genuinely want to, if there’s a need for your organisation to have a reasonable and impactful transformation to make significant cost savings and potentially ROI, then you don’t really need sophisticated AI use.”Mizan shares that when EMERGEiQ has been approached by potential clients to develop an AI solution to cure their productivity ills, most of the times, AI isn’t always the answer.“We’ve met companies that have legitimate user cases but they don’t have the data set yet to embark on an AI journey – wait a few years, build your data set, clean up the data – you need it structured and cleaned out,” he warns.The devil is in the dataThe difference between a genuinely useful AI system and a poor one that barely feeds back coherent results is the data upon which it is built. Cultivating, sorting out, and cleaning up the data takes time, and most importantly, resources.The barriers of entry into AI are still high. Not only is it expensive, but it’s difficult to get access to the quantities of data necessary to build an advanced large language model.To put it into perspective, the development of ChatGPT cost OpenAI around $4.6m (£3.7m) and that was only to develop the first version of the chatbot.Although the release of open-source models like Llama 2 by Meta is an indication that eventually the barriers to entry could be lowered, the keys to the data kingdom remain in the hands of those that have the resources to pay for it. Think Google, Meta, Microsoft, or national governments.These high costs mean that a company’s definition of digital transformation needn’t include advanced artificial intelligence.“Relative to the size of the organisation, they should be thinking about what their future state should be,” reveals Rahman.“If you’re a very small organisation and operationally you’re doing okay, you’re making ends meet and you’re a traditional type of organisation, you could be thinking about using technology for customer engagement, loyalty, and other kinds of transformational requirements,” he adds.Most importantly, SMEs have access to tools that themselves integrate some form of AI, saving them the expense and time of developing their own native API.For instance, Salesforce products now feature Einstein AI in their CRM solutions. Canva can seamlessly create graphics for social media by prompting its artificial intelligence function. Businesses can even create AI-generated websites with website builders like Wix.Referring to these more cost-effective ways of using AI, Rahman believes “SMEs will still say that they’re using AI and they will integrate these existing platforms and these existing services into their workflows which is admirable, because they are trying to improve things.”“But shifting over to a regulated, more controversial kind of potential in-house built stuff, that’s still too expensive and you have to be serious about integrating sophisticated AI,” he points out. Making AI countWith the recent conclusion of the AI Safety Summit and the signing of the Bletchley Declaration on November 2, it’s clear that even governments are still trying to wrap their heads around the impacts the technology will have.From setting regulations in stone to increasing investment in AI, there’s still a lot of pending question marks and milestones to achieve.Rather than trying to preempt and do guesswork, SMEs are wise to approach the technology carefully and question how necessary it is to invest in an in-house solution.As Rahman emphasises, the market will do its thing and eventually lower the barriers of entry to AI as the technology evolves and becomes easier to tame. Share this post facebook twitter linkedin Tags AI News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Evolving role of stores suggests secure future Things are picking up on the UK's high streets as the role of the bricks and mortar store is changing to embrace new ways of buying. Glynn Davis takes a look. Written by Helena Young Published on 17 November 2023 When Next issued its recent results it highlighted that its physical stores now account for not much more than a third (35%) of its total turnover, which would suggest a business with dwindling interest in high street stores. Far from it. Its stores still represent an important part of the company.Find out how to perfect your customer service skills with our handy guide.Multi-purpose shopsIt has over 460 outlets and very actively manages them because they are no longer solely used as locations to sell goods but also act as click & collect hubs for Next’s continually growing online sales. The company values its stores on a number of metrics and not just the actual sales they generate. These determine Next’s position on lease negotiations and whether relocations into other units are a more favourable move in order to support its multi-channel model that it now firmly applies to all its stores.This changing status of the stores at Next encapsulates the evolutionary role of bricks and mortar on our high streets and in shopping centres up and down the country. Yes, there have been many reports of store closures around the country including one in the Guardian recently that suggested 50 stores a day closed in 2022 and that we can expect very much the same for this year.Portas is positiveBut there is still plenty to be positive about as the physical store continues to find its feet in a world very different from that pre-internet 20-plus years. At a recent event held by retail software specialists Xpedition the retail guru Mary Portas suggested the industry will be focused on “less physical space but better” in the future and that this very much involves retailers incorporating more experiences in their physical spaces.This has certainly been reflected in the strategy of outdoor clothing and accessories brand Arc’teryx that has just announced it is significantly upsizing its Covent Garden store in order that it can “fully immerse our guests into an elevated experience of our brand”. This involves the new store housing a broader range of products and services including the company’s circularity programme that focuses on care and repair as well as up-cycling of its products.Flagship ahoy!This action is not unusual as many well-known brands have recognised the value of having a smaller number of large sized flagships rather than a sprawling portfolio of smaller outlets that fail to deliver fully on the brand experience. This strategy is being felt at many shopping centres including those owned by Unibail-Rodamco-Westfield (URW), with its Westfield London and Westfield Stratford City enjoying a rise in demand from retailers increasing the size of their stores. These include Whistles, beauty brand Rituals, luxury jewellery chain Bucherer, and Zara, which upped its store space by almost 30%, along with EE whose Studio flagship store tripled its original footprint.Open for businessThere is little doubt that bricks and mortar is as crucial as it has ever been in the world of retail. In only the past month both Selfridges and Jigsaw delivered results revealing that they have enjoyed a rebound in sales over the past year that has brought their in-store trading levels close to those recorded pre-pandemic.Meanwhile, major Covent Garden landlord Shaftsbury Capital announced that 25 new retail, hospitality and leisure stores have opened in the area over the past six months. Among these are some new retail brands, including HOKA, which is opening its first ever retail location in Europe and Balibaris, which is opening its debut West End store in the area. In addition, Lush is returning to Covent Garden after 10 years away with a store that includes the retailer’s Spa concept, which further highlights the growing experiential aspect of stores today.Michelle McGrath, executive director at Shaftesbury Capital, says: “During our ownership, we have introduced over 250 new shopping and dining concepts to Covent Garden and continue to see excellent demand for our unique spaces, from brands aligned with our strategy to attract world class global, British and independent brands.”High str-ecommerceThe appeal of the physical store is also seeing a growing number of online-only retailers venture onto the high street. The latest is fashion business Sosander that has announced its decision to adopt a more omni-channel strategy with sites being sourced in what it describes as “affluent towns and thriving high streets”. Ali Hall, co-chief executive of Sosander, no doubt speaks for many online-only brands when she says: “We know that the added value of being able to touch and feel our clothes will appeal to our target customers. With a clear roll-out plan in place and strict criteria around the location of potential stores, we are confident that our stores will enable us to accelerate our market share and increase the awareness of our brand.”Final thoughtsIt is this thinking – along with the recognition of many large brand owners that delivering rich experiences requires physical space – that suggests the future of the store is extremely secure as a vital part of the retail landscape. Glynn Davis Glynn Davis is a business journalist specialising in the retail and food and drink sectors. As well as writing for publications including Retail Week, Ecommerce Age, Propel, Caterer and Retail Bulletin, he’s also the founder and editor of Retail Insider and Beer Insider. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
How to integrate customer service into 5 key startup business functions The customer experience can be make or break for getting return clients and turning a profit. Benjamin Salisbury explains how to get it right. Written by Helena Young Published on 17 November 2023 When launching a new startup, an entrepreneur should dedicate time to fully consider both the customer service experience and customer retention.This informs the way the business operates, and how it generates unique qualities and builds a distinct brand. It introduces high, consistent standards for all parts of the business.Why is it important for customer service skills to permeate a business?Some areas of a business naturally lend themselves to focus on customer service. For instance, sales, complaints and business development.By integrating customer service qualities and traits into other areas such as finance, purchasing and logistics, businesses gain consistency across all customer and supplier touchpoints.This helps build a good reputation. It also provides intangible goodwill. It means all stakeholders including external suppliers, delivery providers and banks, not just customers will have a positive view of dealing with your startup.This is particularly important for a startup because it is operating from a standing start, whereby it is actually easier to build a consistent brand and earn a positive reputation.Integrating quality customer service throughout the business can establish a positive DNA for a company.What is the best strategy to do this?Start immediately so the ethos you would like your business to represent is quickly established.“It’s important to take a step back and look at the path a customer might take,” says Susannah Simmons, founder of The Software Adoption Doctor at ProductivIT.‘Journey mapping’ helps startups understand who the customer has to deal with or for owners with multiple roles, common for startups, which of their ‘hats’ customers need to deal with.Equally, if a function is outsourced, identify the external people who must be dealt with as there could be different groups of customers, not just the end customer who buys the product.“It pays dividends for startup businesses to map the customer journey and think about how they want the customer to feel,” stresses Simmons.MarketingA business aiming for a sale begins by marketing the product or service to win the customer. Excellent customer service can help.Again, think of the customer path. “Can they get the information they want and need in a way they want and need?” explains Simmons. “Is your organisation able to provide information in a format the customer wants?”This could be through data, images, video or plain text. Do they then know what the next step is on their path to a completed purchase?Signposting is vital. A customer needs to know how to contact your business and what should be the next contact in the transaction process. Does it move to a salesperson or a website?If they email you, what is the response time? Is someone available to follow up? If so, when? Startups need to be prepared or risk losing benefits gained from the first step.Social media is an important marketing and customer service tool but can be used ineffectively or in a way that repels customers. “Be careful not to just keep pushing messages out there on multiple channels as startups need the resources to respond effectively,” warns Simmons.Decide on the best channels linked to where your customers are and what they use and focus on them.SalesOnce a customer responds positively to marketing messages, they may be ready to buy. You need to be ready to give them the information they need, have linked systems, clear pricing and accurate, fast payment systems to provide customers with a seamless transaction.“Quotes and purchase orders need to be linked to the finance system, so they don’t act as a blocker,” advises Simmons. Ensure the next step is signposted to create a positive customer experience.The sales role is key for any business, so salespeople must respond quickly and courteously to customer requests. This promotes repeat business and customer retention. It is an opportunity to install the brand qualities you want to permeate the business in a key area.LogisticsLogistics involves interactions with both suppliers and customers and an area where quality customer service is very important.Startups should provide realistic expectations of delivery times. “This feeds into the psychology of customer wellbeing,” says Simmons. “Customers have expectations and need to know what is happening so they feel informed.”Systems for delivery notifications and tracking must work properly and for online services, communication is vital. Make sure you provide the correct contact details.Customers need to know what happens next. Clear timelines need to be set out; who will be in touch? When? “This helps customers feel empowered,” points out Simmons.For startups with minimal resources mapping out the customer journey is vital and a worthwhile investment. Decide what you can implement as ‘minimum viable customer service levels.’ Then, as your resources grow, gradually add to this, aiming for high quality customer service throughout your business.FinanceIntegrating customer service into finance is a challenge, particularly during a cost-of-living crisis. Startups need to balance their own financial obligations with those of their customers.“Organisations should take a flexible approach and focus on empathy with customers,” advises Simmons.This is important for customer refunds as customers may face bank charges if authorised refunds are not processed quickly.“Allow customers to be heard and feel understood,” Simmons continues. “Have flexible, mapped out frameworks in place and if you outsource finance functions such as credit control, communicate policies to external providers.”Customer UXThe customer user experience should run through your entire business. By mapping different customer paths, a startup gets insight into the priorities and concerns of customers.“If your customer is your user, at what point do you engage and who do you engage with?” asks Simmons. For example, with subscription services, if there is a query, who is authorised to speak to the company. Just the bill payer or also the registered users?Other customer service challenges for startupsStartup founders often have amazing ideas. They find a gap in the market and aim to communicate their vision to as many customers as possible. It can become a passion project, but without a focus on customer service, business success can evaporate.“They can see why consumers need the product or service,” says Simmons. “But without customers, there is no business.”This is why customer service must be at the forefront of any startup business. “Don’t lose sight of customers and focus too much on the product,” Simmons concludes.Avoid tunnel vision. In the software sector for instance, there is usually a technical side and a product side that needs communicating effectively to customers. It is important to get the balance of focus of the two within the business right.Startups are often resource and time-poor, so spend time at the outset mapping out the customer experience and how your business will deal with it at all points.“This is really worth it and helps businesses scale,” said Simmons. “If you get it right it means repeat revenues, customer retention and referrals which mean your customers do much of your marketing for you.” Benjamin Salisbury - business journalist Benjamin Salisbury is an experienced writer, editor and journalist who has worked for national newspapers, leading consumer websites like This Is Money and MoneySavingExpert.com, business analysts including Environment Analyst, AIM Group and written articles for professional bodies and financial companies. He covers news, personal finance, business, startups and property. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
The top customer service skills for exceptional customer experience Customer service is indispensable if you want to retain customers. Benjamin Salisbury breaks down the best practices you need to woo your clients. Written by Helena Young Published on 17 November 2023 All startup businesses know that the best CRM software is important and that customer service is a critical part of this. But, only the best providers deliver a special customer experience that can take a startup’s reputation and sales to the next level.In this article, we examine why customer service is so important, what benefits it provides startups and reveal the most important customer service skills, as well as digital marketing agencies, that elevate customer experience so consumers want to return to a business and spread the word about the special service they received. 💡Key takeaways The ICS has estimated that it costs five times more to win new customers through traditional marketing spend, than it is to retain existing customers.Empathy, efficiency, communication skills, product skills, problem solving, a deep product knowledge, and understanding customer needs are the essential skills you need to master.By building a distinct reputation for exceptional customer service you can rise above your competition.One of the most important customer service benchmarks to focus on is your Trustpilot score. The top 8 customer service skills for customer experience1. EmpathyOffering empathy to a customer can diffuse the rage they may be feeling when something goes wrong. It also helps a business understand the problem and then find the right solution.“Consumers yearn for interactions where they feel heard and understood,” says Dr. Mollie Newton, founder of PetMeTwice. “Demonstrating empathy not only builds trust but also fosters a strong customer-business relationship.”2. EfficiencyNowadays, with so many transactions taking place online, customers expect fast problem fixes. Being able to quickly, but accurately solve a customer service issue will help your startup build a positive brand and reputation.“By delivering prompt and efficient responses and solutions, you build more customer satisfaction and loyalty,” points out Stringer.3. Communication skillsIt is important to be honest with customers if there is no easy solution. Clear and upfront messaging sets expectations and you will please a customer by meeting or exceeding them.Live chat capabilities, digital communication skills and good quality audio on phone calls can help. Combined with trained real people, they can assist customers with product enquiries, order tracking and problem resolution.4. Product knowledgeIt is vital that customer service agents understand the products and services they are dealing with inside out. If they don’t, the organisation’s reputation will suffer. If they do, they can solve problems quickly and effectively.Startups must keep on top of product updates, new launches and common problems linked to the product or service so they can quickly identify and solve problems.5. Understanding customer needsWhen a customer needs a problem resolved, they do not want to repeat themselves. They expect the person they are dealing with to quickly understand what they want and to anticipate how to respond and solve the issue.“To understand and address customer needs you need to be able to communicate clearly and effectively, with a personalised touch that enhances their experience,” emphasises Stringer.6. Problem solvingThis is one of the most difficult skills to master, which also makes it one of the most important. It involves thinking laterally and bringing new insights to a specific scenario.“Problem-solving abilities are indispensable,” says Dr. Mollie Newton. “Customers appreciate proactive and swift, practical solutions. This skill also leaves a lasting positive impression, encouraging customer loyalty.”7. Taking ownershipYour customers have chosen your business because they want and expect a good service. With any business/customer relationship, things can go wrong but when they do, take ownership of the problem.“Imagine how it would be for the customer,” advises Britt-Marie Monks, founder of The Holiday Fixer. “What would your expectations be? Walk in their shoes.”8. The personal touchThere is no better way to retain customers and build a brand through superb customer service that creates a memorable customer experience than by providing a personal touch to make your customers feel special. “This is critical to any gold standard customer service,” says Stringer.UK customer service levels at 8-year lowThe UK Customer Satisfaction Index (UKCSI) as measured by The Institute of Customer Service in its survey from July 2023 recorded its lowest score since 2015, 76.6 out of 100, a fall of 1.8 points compared to July 2022.It showed customer satisfaction regarding solving problems increased, organisations have taken longer to resolve complaints and more remain unsolved. Each of the 13 sectors measured had lower customer satisfaction than a year ago.Why is customer service so important?The ICS said consumer trust has become “a priceless commodity” during times of economic instability. It is also something that doesn’t require huge financial investment to master, so startups have more than a level playing field from which to operate from in this area.Consumers now have many options for any product or service they want or need. In a few seconds by browsing the internet, numerous buying options are available so businesses must stand out and offer something above and beyond simple, competent services.By providing exceptional customer service and building a reputation for doing so, startups can rise above competitors and offer a compelling, clear reason for customers to select and return to them and increase revenue and profit, vital for any business.What benefits can it bring to startups?The most important benefit of providing excellent customer service is customer retention. Gaining repeat business is easier and more cost-effective than the costs and use of resources needed to win a new customer.Indeed, the ICS estimates that it costs five times more to win new customers through traditional marketing spend than to retain existing customers.A reputation for providing superb customer experiences is invaluable in building a brand for a startup. “Exceptional customer service can be a significant differentiator for start-ups looking to establish a strong presence and build a loyal customer base,” said Hannah Stringer, Marketing Director at business support service Moneypenny.A strong, positive brand improves how people see your company and its products and services. It also increases a startup’s competitive advantage and the customer lifetime value (CLV), the amount you can expect to earn from a customer over time. This is revenue that does not require more investment to achieve.How can you market customer service expertise?By providing customers with exceptional experiences, startups can utilise their reputation to win new business and retain existing custom.Building a high Trustpilot score is probably the most important customer service benchmark today. Many potential customers will check a company’s Trustpilot rating to verify they are a reputable business. If the score is high, ideally with many ratings, consumers are much more likely to use them. The ICS data found that companies with high customer service ratings earn 114% more revenue per employee.Our case study below, The Holiday Fixer, is a good example. With almost 100 reviews and the top rating of 5.0 out of 5.0, the business knows it can count on repeat custom and attract new business.Gaining positive reviews on platforms such as Facebook and Instagram, generating many followers on X and other social media platforms and engaging with followers, encouraging them to resend marketing messages and promote your business saves money on paid advertising.“Because we get lots of repeat business through recommendations, we don’t really need to pay for advertising,” explains Britt-Marie Monks, founder of The Holiday Fixer. “If we did paid advertising, we would base it on our Trustpilot rating.”What problems can poor customer service cause startups?If a startup doesn’t invest in resources to deal with customers’ problems, it takes longer to fix them. The ICS data showed that employees are spending almost 5 days a month dealing with customer service problems, up 25% on the prior year.This impacts the reputation of a business as well as hitting the bottom line through lost productivity. How live chat and digital communications can improve customer service Quick response times.Well-trained and knowledgeable agents.Personalisation in interactions.Clear and concise communication.Seamless integration with other support channels.Instant delivery to a global 24/7 audience. Case study: Britt-Marie Monks, The Holiday FixerBritt-Marie Monks worked for a travel franchise in 2016 after organising her honeymoon in Mauritius. She soon built up an excellent reputation for tailor made holidays, gaining repeat business through recommendations.It was the spark to set up her business The Holiday Fixer in 2018, creating luxurious bespoke holiday experiences and building a home working business. She now has 22 agents throughout the UK.She allows her holiday fixers to run the business their own way, but one area she retains control over and is super strict about is customer service. “It’s integral to brand reputation,” Monks explains to Startups.She wants the business to grow further and is about to launch PINCH Travel, focusing on special holiday experiences.She does not charge her agents a fee. They earn commission as self-employed agents operating under the Holiday Fixer brand.Customer service is the focus of everything. During COVID, clients needed constant reassurance and travel advice and updates for a rotating set of destinations.“Every time a customer contacted us, we were there and we proactively pre-empted their questions”, she says. “As soon as a customer books with us we get to know them so we can provide a truly personalised service.”What is your ‘secret sauce’ in terms of using customer service to strengthen your business?“To take ownership of any problems. I hate it when I have had a problem and someone says, ‘well that has never happened before’. Well, it has now and it is our job not just to deal with it but to solve it if we possibly can.”Monks believes it is vital to offer human interaction in a world of AI and automation. High end customers expect a special service, something out of the ordinary.Focusing on customer service has given The Holiday Fixer a top Trustpilot rating and a superb brand reputation. “This helps our agents get more business easier because they have something trusted and successful to refer back to,” says Monks. It also helps with customer retention.Customer service expertise has helped the business reduce advertising costs and Monks believes it is more effective.Can you offer any expert tips for startups?“Try and pre-empt what the customer wants, answers to likely problems and issues. Think about how you can service their needs. What would your expectations be?“Have good processes in place for when things go wrong as they inevitably will on occasions.”Monks believes the most important customer service skills are compassion, awareness and consideration of their situation. Company’s encounter problems every day, so could be blasé about them, but to a specific customer, the particular problem they have encountered may be very important for them. Benjamin Salisbury - business journalist Benjamin Salisbury is an experienced writer, editor and journalist who has worked for national newspapers, leading consumer websites like This Is Money and MoneySavingExpert.com, business analysts including Environment Analyst, AIM Group and written articles for professional bodies and financial companies. He covers news, personal finance, business, startups and property. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
How to create a FREE business email address A business email address is essential fort building trust for your brand, but can you really get one for free? We explain how far you can get without having to spend Written by Helena Young Published on 17 November 2023 Startups.co.uk is reader supported – we may earn a commission from our recommendations, at no extra cost to you and without impacting our editorial impartiality. Wondering which is the best website hosting provider currently on the market? Our guide breaks down key points to consider when choosing your host. If you want your business to look authentic and trustworthy, you’re going to need to get a proper business email address – that means no @hotmail or @gmail handles that could put a potential customer off. But can you do this for free?The answer is something of a “Yes, but…” and that’s worth expanding on. While you technically can get a free business email address, with your brand name right there after the @ sign, you are going to have to spend at some stage on something else – most typically, purchasing the domain or paying for a hosting provider, who will then throw in the email address for free. It’s a little like saying you can get a free napkin from Pret, provided you’re willing to buy a sandwich first.That said, thanks to some generous free trial periods – hosting providers often give you the first year for free, you can get quite a long way without having to spend anything.So how do you go about getting a free email address? Below, we’ll take you through how to create a business email for free in 5 easy steps. We’ll explain every fiddly task including registering a domain name, choosing an email service provider, and setting up multiple users. We’ll also give you recommendations to the best email hosting platforms. Based on our first-hand user testing, our favourite is Bluehost because of its wealthy range of features, generous storage allowance, and flexible pricing plans. Should you spend on a business email address? This guide will talk you through getting an email address for free – or at least, initially, thanks to the 12-month free domain hosting offered by brands such as Bluehost, and their frequent tie -in deals for getting an email address included.But, sooner or later, you will need to get your wallet out. Domain hosting isn’t free forever, and small monthly fees for an email account will kick in eventually.You may still want to consider spending a small amount now to lock in your ideal business email address. Google Workspace will give you a professional business email with costs starting from just £5 per month. If you’ve used a personal Gmail account before, you’ll find everything instantly familiar.Take a look at our guide to creating a business email through Google Workspace if you’d like to know more. This article will cover: Step 1. Register a free domain name Step 2. Choose an email provider Step 3. Create your email address Step 4. Access your new email account Step 5. Set up multiple users 1. Register a free domain name Register a domain for your business email with Bluehost today Bluehost is our top provider for domain and hosting services, and it offers great first term discounts for new customers. Try Bluehost It only takes a minute. One of the first steps when getting a business email is to register a domain name.Your domain name is the address of your website, and forms the foundation of your business email. For that reason it should include your business name, or be as close to your business name as possible.Based on our user testing, the easiest way to register a domain name is to use an internet domain registrar or web hosting company, such as Bluehost (our top-ranked hosting provider for small businesses), or InMotion hosting, our second best.We’ve picked out our top-rated providers in the chart below: What is BlueHost? BlueHost is our top hosting provider. That’s because it has a huge range of features, generous storage allowances, and a wide range of pricing plans.Read our full guide to find out more about why our expert researchers chose Bluehost as our number one hosting provider. If you sign up for a hosting plan with either of the above hosting providers, you get a free domain name for the first year, with many web hosting companies offering free or discounted business email in the cost of their plans as well.To get started, just select a hosting plan. You can choose either shared, VPS, or dedicated hosting (check out our guide on website hosting for more information).Now you’re ready to choose and register your domain name. If you choose one that’s already been taken, the registrar will show you alternatives that are closely related (i.e with different spellings or extensions). If it’s available, congratulations – you’ve taken the first successful step towards setting up your business email.Next, you’ll have to fill in all your personal and payment information in order to create your account.If you choose BlueHost’s cheapest paid-for plan, BlueHost Sharing, you’ll pay a total of £44 per month. This is excluding any optional paid extras such as domain privacy + protection, which prevents your personal contact information from being publicly available, and SiteLock Security.We’d recommend privacy + protection if you want to avoid being harassed, or don’t want to risk your domain being transferred. You can decide whether or not you want any of the other optional extras at a later date. 2. Choose an email providerThis may be decided for you. Many hosting providers work with an email partner, which will allow you to access free or discounted email services through your hosting plan.One of your options will be to use Google Workspace, which in effect gives you all the look and feel of a personal Gmail account, but with the professional touch of your own business domain after the @ sign, plus extra features for business users including more storage and the ability to host more people on work video calls.Take a look at our table below for more on Google Workspace’s pricing plans:Not sold on Gmail? Bluehost also offers one Microsoft 365 (Outlook) mailbox 30-day free trial with every hosting plan. One mailbox equates to one user. After the trial ends, you’ll have to upgrade to one of its three email plans, which all have reasonable starting prices:Email Essentials – £3.67 per license per monthBusiness Plus – £7.34 per license per monthBusiness Pro – £11 per license per monthWith HostGator, you can choose to add either Microsoft Outlook or Google Workspace (Gmail) at checkout for £4.32 per month. Choose whichever best suits your needs.Both Google Workspace and Microsoft 365 offer new advanced AI features for business users, too. Take a look at our guide to Google Duet vs Microsoft Copilot for more. 3. Create your email addressGreat stuff – you’ve registered your domain name with a respectable hosting provider, and you’ve chosen your email provider. Now you’re ready to create your very own business email address. All you have to do is:Log into your hosting accountClick on the ‘Email’ sectionClick ‘Create’Fill in the appropriate box with the business email and extension you’ve decided on (e.g. henry@coolfunkybusiness.com – in Bluehost this is under ‘Username’, while in Hostgator, it’s under ‘Email’)Create a password using the password generatorSelect whether you want a maximum storage limit or unlimited storage (you get unlimited storage on all plans with HostGator, so you might as well use it)Click ‘Save’ or ‘Create Account’, and…Hey presto! You’ve just set up your first free business email accountCheck your email for a confirmation email 4. Access your new email accountNow you need to access your webmail to make sure you can send and receive emails.You can pick any webmail application you like, just follow the instructions in the webmail section of your hosting provider. This is also where you approve which devices you want to be able to access your email from. Should you use Gmail or Outlook? This is a commonly-asked question when it comes to setting up a business email, and it has no definitive answer.Some find Outlook harder to get to grips with, but say it offers more options to customise your email to your own needs. Gmail is generally considered to be the more streamlined experience for day-to-day use. 5. Set up multiple usersYou can then repeat the above process to create more users (any personalised email address) using the same business email extension.Once you upgrade to a paid plan, you’ll have pay for each additional user at the same rate as your plan.For example, if you opt for Google Workspace’s Business Standard plan (£8.28 per user per month) and have three users, you’ll pay £24.84 per month.Group email aliases – such as sales@coolfunkybusiness.com or info@coolfunkybusiness.com – don’t count as additional users and so are included in the cost of your plan.Final thoughtsIf you’re setting up a business website, we’d recommend setting up your business email through your hosting provider. It makes everything a lot easier, and means you can manage everything from one place.There are other hosting providers to choose from, and other email services, but we think Bluehost and HostGator are great options for most small businesses. If you choose any Bluehost hosting plan, you can use Microsoft 365 and Outlook completely free for 30 days, with prices starting from £2.15 per month thereafter for five business emails.HostGator’s pricing plans start from £2.20 per month (billed annually) for either Microsoft 365 or Google Workspace.What’s the next step?Your first business email is now sorted. So what’s next?Here’s what else you need to consider to get your business properly up and running:Build a website with a small business website builderOpen a small business accountDesign a business plan using project management software Frequently Asked Questions What email is best for a business email? The best website hosting providers will give you access to a top free email service. Some of the best emails to use for businesses are Gmail, Verizon Email, and Microsoft Outlook. Are business emails free? There are a few different website hosting providers and email platforms that allow you to set up a business email account completely for free if you purchase website hosting or server hosting plan. Our top choices are BlueHost and Inmotion Hosting. Is Gmail free for business users? You can access a business email through Gmail if you purchase a Google Workspace plan. Prices starts at £5 per user per month and also let you use your company's domain name. Set up a business email with Bluehost today Bluehost is our top provider for domain and hosting services, and it offers great first term discounts for new customers. Try Bluehost It only takes a minute. Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews. Share this post facebook twitter linkedin Tags Templates & Tutorials Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
GDPR changes: how will they impact SMEs? As the Data Protection and Digital Information Bill passes through Parliament, here's what SMEs need to keep in mind. Written by Helena Young Published on 17 November 2023 A revised UK GDPR bill is moving through the Parliamentary legislative process and will become law. It proposes ways to reduce costs and burdens for British businesses, remove barriers to international trade and cut the number of repetitive data collection pop-ups online.An extract from the government’s draft bill outlines the rationale and the planned improvements. “The existing European version of GDPR takes a highly prescriptive, top-down approach to data protection regulation which can limit organisations’ flexibility to manage risks and places disproportionate burdens on small businesses.”What is GDPR?GDPR, General Data Protection Regulation is the EU rules on data protection and privacy. Approved in 2016 and passed as law in 2018, it creates a legal framework for rules on the collection of personal data and its use. The Data Protection Act 2018 covers the UK’s current GDPR laws.GDPR gives individuals the right to find out what information the government and other organisations hold about them. Businesses must follow rules on how they collect, use and store personal data.UK startups will be familiar with these general principles because GDPR affects any business that processes personal data.What is the timeline?When the UK voted for Brexit, it meant the UK had to create new, independent laws. This often means simply copying existing EU laws and enshrining them into the UK statute book.In certain areas there have been amendments, additions or removal of laws to reflect the UK’s wants and needs. The GDPR bill was first introduced in the summer of 2022, but paused in September 2022 so ministers could engage in a co-design process with business leaders and data experts.“Ministers have worked with key industry and privacy partners on amendments which will give businesses and organisations greater flexibility over how they can comply,” says Dorothy Agnew, Partner at solicitors Moore Barlow.In March 2023, the Data Protection and Digital Information Bill, the UK’s post-Brexit interpretation of EU GDPR rules, had its second reading in Parliament. The new bill is not yet law. “It is difficult to predict when the Bill will become law,” said Dan Lovett, Associate at Penningtons Manches Cooper Law. “It still needs to clear both the House of Commons and the House of Lords and could take several more months. The key date will be when the new Act comes into force – which is when organisations need to comply with the new obligations,” Lovett explains.The Secretary of State will eventually decide on the date the bill becomes law. Businesses will receive a reasonable period to comply with any new obligations. You can track the progress of the bill here. It is currently at the report stage in the House of Commons.What will change and why?The Bill will amend the existing UK Data Protection Act 2018, but dramatic changes are not expected. However, the bill is still progressing through Parliament, “so further changes may occur before the Bill becomes law, but we expect these to be minimal,” says Lovett.The overall rules around data protection compliance in the UK will not be radically overhauled. “Instead, the intent is to help clarify the law and make it less burdensome in lower-risk situations, which is good news for start-ups,” continues Lovett.How will it affect UK startups?Startups that already comply with existing UK data protection laws won’t need to take much further compliance action. Businesses don’t need to take any specific actions now apart from ensuring they comply with current GDPR rules but should be ready to act when the new bill comes into force.Startups should look at the new requirements for complaint forms and update their privacy notices in line with this. Once the bill becomes law, there will be time to update policies and implement changes.What are the main changes and legal issues?The EU GDPR was incorporated into UK law as the UK GDPR. “The new bill does not substantially amend the UK GDPR, but there are some key changes,” points out Lovett. One of the main changes relates to the lawful basis of “legitimate interest.” This means under UK GDPR, just as before, under EU GDPR, organisations must have “a lawful basis” to process personal data. However, the UK Bill makes it easier for organisations to know if they can rely on “legitimate interest” as a safeguard by providing examples of what a legitimate interest might be, “which makes compliance easier,” says Lovett.Examples of what may be a qualifying legitimate interest are set out in new Annex 1 of the Bill and can be added to or varied. They include processing necessary for direct marketing, intra-group transmission of personal data for internal administrative purposes and processing necessary for ensuring security of network and IT systems. “The change aims to simplify and clarify processing in relation to the recognised legitimate interests,” suggests Agnew. “It also removes the need for the controller to conduct a balancing test, which may prove beneficial for small businesses.” The rules on international transfers of personal data and record keeping requirements will be simplified, “reducing the burden for many businesses,” says Lovett.Another amendment that will benefit most internet users not just businesses is changes to consent required for cookies. Currently consent is needed for all, except essential cookies. “The Bill widens this exemption so consent will not be needed for specific low risk cookies,” explains Lovett. This means those used solely for security and software updates if the user can opt out and optimising webpage display.The final key change relates to data subject rights. The ban on automated decision making will be replaced with a rule that requires a controller to ensure safeguards exist for using personal data for automated decision making. Individuals will have the right to complain and contest any automated decision to data controllers. “This will require start-ups to facilitate complaints by providing a complaint form,” advises Lovett. Startups will need to include information about this in their privacy notices and ensure their systems are designed to allow for these safeguards.Will there be extra costs for businesses?In most cases extra costs will be minimal and the government’s aim is for less regulation, and, potentially, lower costs. If a startup is already compliant, they won’t have to spend much time or money.The current UK GDPR requires certain organisations to appoint a Data Protection Officer (DPO). Under the new Bill, these will become ‘Senior Responsible Individuals,’ (SRI). This will potentially reduce costs for startups because all organisations that undertake high risk data processing will need to designate an SRI, but this post must be taken by a senior manager, who will be an existing staff member. This means they won’t need to appoint an independent DPO from outside the business.Who will be most affected?Startups that process and use high volumes of personal data will be affected. This could be from any sector but could particularly impact consumer facing organisations, technology companies which process personal data, marketing companies and companies working in AI, quantum computing, fraud reduction, healthcare services and most types of research.There will be clarification on the definition of consent for the purposes of scientific research. “This will amend Article 4 UK GDPR and means a business processing this type of data has more clarity and certainty,” emphasies Agnew. Checklist for businesses and consumers from Gov.uk Organisations must ensure data is:Used fairly, lawfully and transparentlyUsed for specified, explicit purposesUsed in a way that is adequate, relevant and limited to only what is necessaryAccurate and, where necessary, kept up to dateKept for no longer than is necessaryHandled in a way that ensures appropriate security, including protection against unlawful or unauthorised processing, access, loss, destruction or damageIndividuals have the right to:Be informed about how data is being usedAccess personal dataHave incorrect data updatedHave data erasedStop or restrict the processing of your dataData portability (allowing you to get and reuse your data for different services)Object to how your data is processed in certain circumstances Benjamin Salisbury - business journalist Benjamin Salisbury is an experienced writer, editor and journalist who has worked for national newspapers, leading consumer websites like This Is Money and MoneySavingExpert.com, business analysts including Environment Analyst, AIM Group and written articles for professional bodies and financial companies. He covers news, personal finance, business, startups and property. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
The juggle is real: how to manage a new venture and parenthood Jill and Mark Henderson offer their advice on how to go about balancing a newborn baby with a newborn business. Written by Helena Young Published on 17 November 2023 Parenthood and entrepreneurship are the juggling act of a lifetime. Long after your maternity leave or paternity leave has ended and you’re fully back at work, how do you manage the demands of nurturing both your actual children and your business with limited time, financial resources, and childcare? Here, we’ll delve into the intricacies of juggling babies and business without dropping any balls, sharing insights and tips from our own experience as founders of BUSHBABY, whilst raising our children, aged 3 and 6.The parallels between entrepreneurship and parenthoodWhen you embark on the journey of parenthood and entrepreneurship, it’s easy to see these as two entirely separate entities. However, you’ll soon realise that they share a remarkable array of similarities.At their core, both parenting and running a business involve the profound act of nurturing. Parents tend to their children by providing love, advice, and guidance, all in the hope of fostering personal growth, development and independence. Similarly, entrepreneurs pour their energy and resources into their businesses, supporting their growth and helping them flourish. This nurturing process often involves making tough decisions, weathering challenges, and providing the necessary resources and attention for success.The problems facing parents in the workplaceEveryone is familiar with the term work-life balance but it’s nearly impossible to achieve perfect equilibrium, especially as a parent. We feel strongly that the current culture of work has to change. No parent should be expected to put their toddler into childcare for nine hours a day, five days a week. Too often this is the only option available. Many workplaces still don’t offer adequate leave, equal opportunities and flexible working arrangements. Though the pandemic shone a light on the last point, it seems that some employers are clawing back their teams into the office. Too often this impacts mothers who may feel forced to leave employment to take care of their children and counter the rising costs of childcare in the UK. It was this childcare crisis that started us on a side hustle journey. We recognised how hard it was to find the perfect gift for new mothers and babies, so we took matters into our own hands and created unique thoughtful hampers to offer an alternative to mass-produced gifts. BUSHBABY launched in 2020 with just £350 from our personal savings which quickly grew and turned over £100,000 in the first year. As we go into our third year 35,000 new mums and babies have received BUSHBABY gifts, with 95% of sales placed on our Amazon store.As our business grows, we’re getting closer to our ultimate goal of financial independence and flexibility. In the meantime, we’ve learnt four key lessons about how to juggle running a business as a parent:1. Set boundariesSetting clear boundaries is an essential aspect of managing both your business and parenthood effectively. By delineating specific work hours and family time, you create a structured framework that allows you to be fully present in each role. For example, designating certain hours for focused work and others for quality family moments can help prevent burnout and maintain a healthier balance.2. Ask for helpOne of the most important lessons we’ve learned on this journey is that it’s perfectly acceptable to ask for help. Whether it’s seeking assistance with childcare, outsourcing tasks in your business, or simply sharing responsibilities with your partner, reaching out to your support network is a sign of strength, not weakness.3. Plan your time effectivelyEffective time management is a skill that becomes paramount when navigating parenthood and entrepreneurship. Embrace time management tools and techniques that help you prioritise tasks, delegate responsibilities, and maintain a structured daily routine. Balancing the demands of family and business is much more manageable when you allocate time wisely and make the most of every moment.It’s also important to look for ways to optimise your business to work smarter but not harder. Thanks to the flexibility that Fulfilment by Amazon (FBA) provides, we are able to balance our business with family commitments and full-time jobs. Therefore not only has Amazon given us access to a huge audience but has also removed a huge burden by dealing with all the logistics, helping us to automate that part of the business. 4. Embrace flexibilityFlexibility is a superpower when it comes to juggling the responsibilities of parenthood and entrepreneurship. Recognise that both your children and your business may have unpredictable moments, and adaptability is the key to weathering any storm. Being flexible in your approach allows you to roll with the punches, adjust to changing circumstances, and find creative solutions when challenges arise.Final thoughtsRunning a business as a parent is not for the faint of heart and certainly comes with challenges. However, by embracing these tips it’s possible to find a balance that feels right for you and your family. It may not always be possible or perfect but the opportunity to find financial freedom and independence is a powerful driving force. With determination, support, and the right strategies in place, the juggle between parenthood and entrepreneurship can become a fulfilling and rewarding adventure. Jill and Mark Henderson, co-founders of BUSHBABY A husband and wife team, the Hendersons established BUSHBABY in 2020 with the aim of crafting unique and sustainable gifts for new mothers and babies. Motivated by a strong desire to achieve an improved work-life balance for their family, BUSHBABY rapidly expanded, leveraging an initial investment of just £350 from their personal savings, ultimately achieving a remarkable turnover of £100,000 within the first year. Now in their third year, 35,000 new mums and babies have received BUSHBABY gifts, with 95% of sales placed on their Amazon store. Share this post facebook twitter linkedin Tags Expert Opinion Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Wills for business owners: passing it on Making sure the fruits of your business can continue supporting your loved ones after you pass can be tricky. Rosie Murray-West explains. Written by Helena Young Published on 17 November 2023 This is Free Wills Month, where those over 55 who want to leave a legacy to charity can have simple wills written for free in return for their planned donation.For entrepreneurs and business owners, though, the issues surrounding passing on assets can be more complex, so it can be better to get professional advice on legacies and how to write a will that will best serve the needs of your family.Mike Barton, a former banker and now writer and now personal finance expert at Wallet Savvy, says business owners often forget to plan or find the process too complex.Nonetheless, he says, it is vital work.“I remember an incident during my tenure at Merrill Lynch. A small business owner approached me, absolutely befuddled by the maze of wills, assets, and inheritance. It wasn’t just about the paperwork for him; it was about ensuring his life’s hard work would continue to nurture his family even in his absence,” he says.Taxing timesWhen making a will if you own a business, it is usually sensible to speak to a financial adviser with an expertise in tax.Businesses are treated differently from other assets when you’re passing them down the generation, but you will need to understand the rules to take advantage of this.If you own shares in a business that carries out certain trades, they will be exempt from inheritance tax.If you sell the business on exit though, your family could end up with a big inheritance tax bill as the proceeds from the sale become part of the estate, attracting inheritance tax.Nick Evans, senior advisor at Financial Planning Corporation (FPC), says there are ways to combat this, including gifting shares into trusts and converting company loans into shares. It’s also important to realise that if a business is owned by a company but not being used for company business its value is not exempt, and if there is excess free cash in the business this is also an issue, he says.Considering insuranceWhile you can protect your family income by buying life insurance, there are insurances that you can take out to protect your business should the worst happen as well.Ian Wright, director at business finance site Business Financing, says that there are several types that business owners should think about.“Business Protection insurance can be taken out to cover the cost of any outstanding business loans<’ he says.“Ownership Protection insurance will make sure that other partners or shareholders can purchase your share of the business. Without this in place, your business assets would usually go to your family, which can be complicated and difficult for both the business and the family members who inherit.”A plan of actionOne of the most important things you can do to ensure your business continues if you are no longer around is to make a ‘continuity plan’.In business with multiple owners and partners, this should contain agreements about what would happen if one of you was no longer around. In small businesses it may just contain contact details and information about the business’s finances and assets – plus insurance policies. You should also consider Business Property Relief (BPR), as this can significantly reduce the inheritance tax liability on qualifying business assets.Once you’ve made this document, Evans says, it is vital to keep it up to date. The same is true of your will, which you should continue to check every few years to ensure that your business details and wishes are still current.If your family circumstances change, or if you sell or start a business, you should also update your will. Rosie Murray-West Rosie Murray-West is a freelance journalist covering all aspects of personal finance, as well as business, property and economics. A former correspondent, columnist and deputy editor at The Telegraph, she now writes regularly for publications including the Times, Sunday Times, Observer, Metro, Mail on Sunday, and Moneywise magazine. Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
The King’s Speech: what can businesses expect from the Autumn Statement? King Charles III’s Speech at the House of Lords yesterday has incited scepticism from businesses as strategies for economic growth remain vague. Written by Helena Young Published on 17 November 2023 In his first speech as monarch, King Charles III delivered the King’s Speech at the House of Lords, proposing bills targeted at promoting economic growth and digital innovation.Overall, 21 bills were cited, including the Trade Bill, the Automated Vehicles Bill, as well as a nod to the AI Safety Summit last week, which fostered transnational cooperation to combat the dangers posed by frontier AI.“My Government’s priority is to make the difficult but necessary long-term decisions to change this country for the better,” the King emphasised at the start of his speech.“My Government will continue to take action to bring down inflation, to ease the cost of living for families and help businesses fund new jobs and investment,” he added.Despite the focus on economic policies throughout the Speech, the business community has reacted with lukewarm support as it remains unclear how these initiatives will translate into supportive business policies.Impact for SMEsAlthough businesses welcome the emphasis on reining in inflation and advancing economic growth, concerns over what to expect in the upcoming Autumn Statement and the general elections have been voiced.“With a general election within the next 12 months looking increasingly likely, the priority for business is ensuring that the economy isn’t put on the back burner,” warns John Foster, CBI Chief Policy and Campaigns Officer.“But the critical moment will be when the Chancellor delivers the Autumn Statement in just over two weeks’ time, where action to unlock business investment, deliver an internationally competitive business environment and seize high growth opportunities can help ignore the economy,” he stresses.The CBI is calling for the government to unlock business investment by extending full capital expensing beyond the current three year window.According to the organisation, this policy could deliver a permanent boost of 21% to business investment and increase GDP by up to 2% by 2030.On a more pessimistic note, the British Chambers of Commerce (BCC) understood the King’s Speech more as a missed opportunity.“The King’s Speech opened with an aspiration to increase economic growth – but it failed to outline how that will happen,” points out Alex Veitch, Director of Policy and Insight at BCC.“It is disappointing that the King’s Speech didn’t include further planning reform in England,” he elaborates. “We continue to call for a faster and more efficient system that enables business to grow.”Veitch also points out that even prior to the King’s speech, the Government hasn’t shown proof of enough effort to help the business community during challenging times. Moving forward, the BCC would like the Autumn Statement to outline clear initiatives to help businesses grow.According to research from the BCC’s Insight Unit, over the last quarter only 23% of businesses were increasing investment whilst concern over the impact of high interest rates is growing, reaching 45%.Despite the scepticism voiced by the business community, the BCC welcomed the focus on increasing high quality apprenticeships.“The skills crisis is one of the main issues impacting business,” notes Veitch.Prioritising technological innovationThe King revealed that a priority for his government will be to prioritise technological innovation.“My Ministers will introduce new legal frameworks to support the safe commercial development of emerging industries, such as self-driving vehicles, introduce new competition rules for digital markets, and encourage innovation in technologies such as machine learning.”This green light for the Automated Vehicles Bill would give the Department for Transport additional powers to certify the safety of driverless vehicles. This spells good news for businesses in this industry, which is estimated could be valued at £42bn and create 38,000 skilled jobs by 2035.His mention of machine learning follows the closure of the AI Safety Summit hosted in Bletchley Park, where 28 nations signed the Bletchley Declaration in a bid to combat the dangers posed by frontier AI.This points to how AI will continue to be a key agenda item for the government as it works to become a global hub for artificial intelligence.The focus on innovation spells good news particularly for AI startups who have been calling for the government to focus more on the role SMEs play in developing emerging technologies like machine learning.As the government prepares for the Autumn Statement on 22 November, businesses will want to be given answers on how the policies outlined in the King’s Speech will actually look like and whether there will be a strong commitment for small businesses as inflation continues to bite. Share this post facebook twitter linkedin Tags AI News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
“WeWork is here to stay” – coworking firm reassures UK tenants despite bankruptcy Coworking giant WeWork has told UK tenants their membership agreements will not be impacted after the firm filed for bankruptcy in the US earlier this week. Written by Helena Young Published on 17 November 2023 January 2024 update WeWork and Adam Neumann are back in the news again as the former CEO attempts to make a comeback promising a new leadership style to save his reputation and his former company. For further updates, watch this (coworking) space… WeWork has issued a holding statement to UK tenants following a disastrous week for the firm which saw it file for Chapter 11 bankruptcy in the US.The global coworking space provider – which has been threatening failure following a series of high-profile financial and PR losses – was first reported to be facing insolvency by the Wall Street Journal last week.On Monday morning, it officially filed in New Jersey, according to a statement from the company. WeWork’s saga marks one of the biggest startup failures in recent decades, having previously been valued at $40 billion back in 2019.WeWork has 63 locations in the UK, 36 of which are based in London. UK members had previously been left in the dark about what this news meant for their membership contracts, some of which are worth several thousands. In an email sent yesterday afternoon and seen by Startups, WeWork CEO Dave Tolley reassured its members that “WeWork is here to stay” adding that “your membership agreement will not be impacted by this process.” WeWork statement in full: When I wrote to you just a few short weeks ago, I expressed my confidence in our future and WeWork’s pledge to put our members first in everything we do. My confidence and our commitment emphatically continue today.WeWork made the proactive decision to commence a strategic reorganization process to best position the company for future success.Please note, this process is not happening in your country and we expect there to be no changes to WeWork’s operations there. As our valued members, we want you to hear directly from us that: WeWork is here to stay. Our spaces are open and operational, and our team is here to serve you. Throughout this process, WeWork spaces will continue to be operated to the highest standard.Our members are our top priority. We recognize the trust you place in us by choosing to work within our community. We remain fully committed to provide our spaces and services to you and ensure your business continuity. Your membership agreement will not be impacted by this process. Your membership agreement remains active and we will continue to honor our obligations under your agreement. As always, we will continue to communicate with you. While we continue the necessary process of working with our landlords to improve our lease portfolio, we plan to remain in the vast majority of our buildings and are committed to communicating with members first and early should we foresee potential changes.We are undertaking this strategic reorganization by filing for protection under Chapter 11 of the U.S. Bankruptcy Code, along with recognition proceedings in Canada. Chapter 11 is a valuable legal tool that enables companies to restructure their financial position while they continue day-to-day operations in the ordinary course. For WeWork, we expect this process to best position our company stronger and operational and financial success, and best enable us to continue to deliver world-class services to our members.We have already completed an important early step in this process by entering into a Restructuring Support Agreement with our key creditors that drastically reduces our existing funded debt, ensuring we can sustainably invest in our product offerings and workspace solutions for many years to come. You can read our full announcement here and find additional information at we.co/memberfag to answer your most immediate questions.From all of the employees of WeWork, to our more than 500,000 members around the world, thank you for your trust in us as we take these critical steps to strengthen our company for the long term.We are grateful you’re a part of our community. We do not take the opportunity to work with you for granted, and look forward to seeing you in one of our spaces again soon.With gratitude,David TolleyChief Executive Officer, WeWork Will WeWork’s members be able to keep working?Tolley’s bullish outlook for the future of WeWork may not be enough to alleviate the woes of many WeWork members, however, many of which are startups or small businesses with limited cash flow to risk.Media updates of the firm’s financial troubles have been well-documented, and many have their doubts about whether to stick with the provider or move elsewhere. Between Q1 and Q2 2023, the firm reported a global drop in physical memberships of around 29,000.Calum Russell, CEO of Flexible Workspace operator Covalt, comments: “WeWork’s problems were well known. From the outset many within the industry were saying that the company was entering into an excessive number of onerous leases and over-leveraging.”The good news for members is that, as the WeWork tower has slowly begun to crumble, many other cheap coworking or flexible office space providers have stepped in to provide competitively priced services with significantly strengthened margins.This means SMEs searching for flexible office space still have plenty of options to choose from. Even if WeWork begins scaling back its lease holdings in the UK, which remains a possibility, new operators will likely be quick to step forward and fill the gap.“WeWork’s problems are unique to them,” adds Russell. “The recent headlines about WeWork belie just how well the flexible office market has performed recently. In London and other major cities like Manchester, the market continues to go from strength to strength. “WeWork is not a bellwether, or a synonym, for the sector. We are yet to know the full extent of the WeWork fallout, but we can be certain of one thing – flexible office space is here to stay.” Share this post facebook twitter linkedin Tags News and Features Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.