Open source CRM: everything you need to know

Offering an alternative route to traditional CRM systems, open source CRM offers affordability and customisation. Is it right for your business?

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If conventional CRM software is outside of your budget or the features don’t meet the needs of your business, then open source CRM is the next best option. But what is CRM and what makes open source CRM different?

Open source CRM is a freely accessible source code that lets you tailor your CRM software to your liking. The cherry on the cake? It’s free. As an alternative to the CRM giants, however, open source CRM can seem unfamiliar and you might have some questions.

What is open source CRM?

Open source CRM is software with freely accessible source code, allowing businesses to download, use, and modify it to fit their requirements.

Supported by a vibrant community of experienced developers, open source CRM ensures continuous improvement – bugs are swiftly addressed, new features are added, and extensions are built collaboratively. These characteristics make it a customisable and affordable alternative to conventional CRM systems.

There’s plenty of open source options on the market, but based on our independent research and user testing, we’ve found that these are the 5 CRM systems that are best suited to SMEs:

SuiteCRM

❤️ Best for: integrations

SuiteCRM is a great option to build out integrations and create your personalised customer relations software. It comes with unlimited leads and contacts and offers built-in reporting. This means businesses will be able to easily draw data-driven insights on their business operations. It works on every operation system and uses REST API, which means it can seamlessly integrate into your software infrastructure. 

The downsides include a help-desk that is community-based, which might mean responses are scattered or delayed; and it requires a high degree of technical knowledge.

Odoo CRM

❤️ Best for: business with technical expertise

Odoo comes equipped with a strong range of apps that will make your CRM system more robust than a traditional one. It is best for businesses that have staff with technical expertise who can build reporting apps, or for those who want a generous menu of apps to connect with – Odoo has a selection of over 10,000 apps.

The downsides are that its reporting options are limited and it’s pretty difficult to use.

OroCRM

❤️ Best for: ecommerce businesses

This is for ecommerce businesses that need an open source CRM can be customised for their reporting and can integrate with other software. It works natively with top ecommerce platforms like Shopify and it integrates with dozens of third-party tools.

The cons are that its customer support is limited to users who subscribe to OroCRM and there is no mobile app, limiting your ability to do business on the go.

Vtiger

❤️ Best for: CRM beginners

This is a great option for businesses that would prefer a browser-based CRM and who need basic functionalities for smaller teams. It has a user-friendly interface when compared with other open source CRM providers; and offers free 24-hour support, making it great for those who are new to the world of open source CRM.

The cons are that it comes with limited CRM features and many features are only available with a paid hosting plan.

CiviCRM

❤️ Best for: nonprofit organisations

This is the right option for nonprofit organisations that need an affordable CRM. The platform is designed with nonprofits in mind by offering great event and member management features. It can be added directly into CMS systems like WordPress and has a feature that lets you manage event capabilities.

The cons are that its user interface isn’t as intuitive as other options and that customer support is only available via email.

Benefits of open source CRM

Open source CRM is a technical alternative path that can fit the needs of cash-strapped businesses that want to elevate their customer relations in an innovative way. Here are some benefits.

  • Affordable solution: Oopen source CRM is either free or are budget-friendly options when compared with proprietary solutions. This level of accessibility ensures that small businesses and startups can embrace CRM without financial constraints – provided there is time investment and they have the skills needed to modify the code to suit their needs.
  • Customizability at your fingertips: One of the standout features of open source CRM is its inherent customisability. Businesses can tailor the CRM platform to match their unique needs by shaping the code to their requirements.
  • Consistent improvements and quick issue resolution: Open source CRM leverages the collective expertise of a vibrant community of developers and active users. Businesses can benefit from faster issue resolution and bug fixing, which is thanks to the collaborative efforts of a community that ensures the continuous improvement of the system.

Drawbacks of open source CRM

While there are many benefits that come with open source CRM, it’s still far from being a customer relations panacea. Here are some potential disadvantages your business could face from adopting this system:

  • Third-party dependency and limited support: one of the primary challenges is the reliance on third-party vendors for uptime and support. Unfortunately, most open-source CRM vendors don’t provide support for the free versions. This can leave businesses vulnerable, particularly when encountering issues that require expert assistance.
  • Expert dependency and increased costs: to fully unlock the benefits of open source CRM, businesses might find themselves dependent on experts, especially if there’s no in-house developer available. Relying on external expertise can inadvertently increase costs, potentially negating the cost-effectiveness that initially attracted businesses to open source CRM solutions.
  • Harder to use: unlike some proprietary CRM solutions known for their user-friendly interfaces, open source CRM software may not boast the same level of aesthetics and sleek design. Navigating complex functionalities may also pose a challenge for those unfamiliar with code manipulation.

Security and data handling: things to keep in mind with open source CRM

Although open source CRM can represent the holy grail of customer relations for some businesses, don’t forget it comes with certain security and data privacy risks. We break down what those are, considerations when choosing your open source CRM, and how to ensure you’re being compliant.

Security measures

🔒 Encryption protocols: open source CRM systems prioritise the implementation of advanced encryption protocols to secure data at rest and in transit.  Check that your open source CRM employs industry-standard encryption algorithms, such as AES (Advanced Encryption Standard), which ensures that sensitive information remains confidential.
🔒 Access control mechanisms: controlling access to critical data is a fundamental aspect of security. Open source CRM platforms incorporate robust access control mechanisms, allowing businesses to define user roles and permissions. As you’re setting up your open source CRM,  think about who in your team should have access to your customer data and whether you want them to be able to manipulate that information.
🔒 Regular security audits: to stay one step ahead of potential security threats, open source CRM systems conduct regular security audits. These comprehensive assessments help identify vulnerabilities and weaknesses in the system, so you can have peace of mind that your system runs smoothly. Double check with your supplier how often these take place to find one with a frequency you feel comfortable with.

Data Handling

🛡️ GDPR compliance assurance: open source CRM systems prioritise GDPR compliance to protect customers’ data privacy. This translates into your business being able to confidently deploy these systems without fear of violating privacy laws, ensuring a trustworthy and legally sound CRM environment.
🛡️ Data backup strategies: open source CRM systems incorporate robust backup strategies to prevent data loss due to unforeseen circumstances such as system failures or cyberattacks. Regular, automated backups are integral to ensuring business continuity and mitigating the impact of potential data disasters. We recommend checking that your data backups are running smoothly on your open source CRM.
🛡️ Data migration processes: when transitioning to an open source CRM solution, seamless data migration is crucial. These systems provide efficient data migration processes, ensuring a smooth transfer of information from legacy systems.

Who should use open source CRM?

Open source CRM is a great option for cash-strapped small companies. Its accessibility and affordability makes it easy to start managing your customer relations with data-driven insights without the fuss of having to adapt to all the technicalities and specificities of an out-of-the-box mainstream solution. With open source CRM, SMEs can gain access to a feature-rich system that’s tailored to their needs.

Given how businesses can manipulate the code of open source CRM, it also is a great solution for niche industries with very specific technical needs. The flexibility of open source CRM allows businesses to address the gaps that conventional systems don’t fill. This means open source CRM becomes a strategic ally for those looking to optimise resources and tailor their CRM experience.

Conclusion

Is open source CRM right for your business? The answer will be different for every enterprise, but make sure to factor in the evolving needs of your business, the integration requirements you have with your other systems, and if you need any advanced features.

Although it’s a thin line to tread between wanting something cheaper and customisable and something more established and feature-rich, there is no doubt that open source CRM offers users a lot of benefits. We’d recommend giving it a go temporarily and see how you feel – after all, it’s free to try!

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Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Hot tip: hospitality sector least likely to meet pay expectations in 2024

After a year of record wage rises, hospitality businesses are on the brink and struggling to meet employee pay demands.

After a gruelling festive season marked by long hours and hectic service, hospitality workers won’t find much solace in the new year. New research finds that UK restaurants and cafes will struggle to pay their employees higher wages in 2024.

Startups surveyed a representative sample of 546 UK businesses towards the end of 2023. Almost one in five (19%) of firms said they would be unable to meet employee pay expectations this year, representing the most negative sentiment of any sector.

This widespread pessimism paints a worrying picture of the industry’s financial health and its ability to attract and retain talent.

The results come ahead of a new national minimum wage being introduced in April 2024. In light of Startups’ findings, the law change raises questions about whether firms will be able to absorb the hiked labour costs without having to take the nuclear option of raising prices.

Financial worries brewing in hospitality

Startups’ sector breakdown of the business outlook towards pay rises reveals that the broader landscape appears cautiously optimistic.

Technology companies, identified as the most optimistic sector, stand out in contrast to hospitality. 80% of science and technology organisations expressed a positive sentiment about surpassing employee pay expectations in 2024.

In comparison, just 59% of hospitality businesses reported that they felt either positive or very positive about their ability to increase pay this year, putting them at the bottom of the overall ranking.

Labour shortages have led many firms to become understaffed over the past few years, impacting productivity and contributing to a higher staff turnover rate.

As a result of the crisis, pubs, bars, and restaurants had taken to employing overseas workers to plug hiring gaps. But incoming changes to the UK’s visa system will make that more difficult in 2024, cutting off a key lifeline for the industry.

One quick-fix solution is to inflate salaries in order to pay a competitive rate and attract sought-after talent. Tech firms, facing their own skills shortage, have already taken this step. In the current economy, however, this is unaffordable for the industry.

Hospitality businesses, particularly restaurants and bars, are operating on razor-thin profit margins as energy bills and supply chain costs rise rapidly.

Minimum wage rise to hit hospitality hardest

Already balancing a precarious financial tightrope, cafes and restaurants also face a daunting new obstacle in the year ahead: the upcoming national minimum wage increase.

While a welcome boost for low-income workers across the nation, the hike could spell trouble for the hospitality industry, exacerbating existing concerns about employee pay.

Government data shows that retail and hospitality topped the list in terms of the number of minimum wage earners in the workforce for 2023. Likely, the impact of the updated NMW will be concentrated and potentially devastating for these sectors.

Based on the revised rates, a full-time 23-year-old employee working 37.5 hours per week will see their annual pre-tax pay jump by over £1,000, reaching around £22,308.

This seemingly modest figure translates to a significant percentage increase for businesses already teetering on the edge, potentially hitting cash flow and pushing many into the red.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

How to claim your 15 hours free childcare today

The newly introduced scheme from the government is offering 15 hours of funded childcare in England, easing the financial strain for working parents.

Working parents in England can start applying for 15 hours of funded childcare for their two-year-olds from 2 January.

This new employee benefit, initially outlined in the 2023 Spring Budget, aims to alleviate the substantial costs of childcare, potentially facilitating the return to paid work for up to 1.7 million parents in England, as highlighted by The Women’s Budget Group network. 

The average annual cost for full-time nursery care for a child under two in Britain, spanning 50 hours a week, currently stands at almost £15,000, as reported by the charity Coram.

Are you eligible?

Some two-year-olds in England were already eligible for 15 hours per week of government-funded childcare during term time under certain circumstances (for example if the family receives universal credit).

Now, it is available for all other families as well – where the parent or parents earn at least £8,670 a year, and less than £100,000 in combined income.

Parents transitioning into paid employment or boosting their work hours now receive immediate support, eliminating the need for subsequent claims, unlike the previous process.

How it works

Outlined in the spring budget in March 2023 by Chancellor Jeremy Hunt, the phased extension plan includes:

  • April 2024: eligible two-year-olds will be entitled to 15 hours of childcare per week during term time. From this month, the government will also be increasing the amount it pays providers to deliver childcare: to an average of £11.22 per hour for under-twos, £8.28 for two-year-olds, and £5.88 for three and four-year-olds.
  • September 2024: eligible children from nine months will get 15 hours of childcare per week during term time
  • September 2025: eligible pre-school children between nine months and school age will get 30 hours of childcare per week during term time

Working parents of three and four-year-olds in England are currently eligible for 30 hours of free childcare per week during term time. The hours are available from the start of the term after the child reaches the relevant age.

All expansions should have fully rolled out by September 2025.

How to apply

For those residing in England, you can use this service to request a code to access your free childcare. 

Setting up a childcare account is essential for this process, so prepare your details, including:

  • Your National Insurance number, and if self-employed, your Unique Taxpayer Reference (UTR)
  • The UK birth certificate reference number of each child
  • Your work commencement date

It’s crucial to secure a valid code by the month’s end before a new term begins, but the term dates and deadlines are outlined clearly on the application page before you start, so you know whether you’re within the right time frame. The application typically takes about 20 minutes, and confirmation may take up to 7 days.

Upon approval, you’ll receive a code for free childcare to provide to your childcare provider.

Note: Scotland, Wales, and Northern Ireland operate distinct schemes – and if someone else already claims Tax-Free Childcare for the child you’re seeking free childcare for, your application won’t succeed.

The UK is the third most expensive country for childcare among members of the Organisation for Economic Co-operation and Development (OECD) behind Switzerland and New Zealand, so this is a welcome move by the government for parents nationwide.

Applications for the first phase have opened, but parents are advised to register between mid-January and the end of February.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Why Old Street roundabout is London’s HS2

It was promised to level up the UK tech sector. Now, coming in over budget and after years of delay, the new Old Street roundabout is the death knell for the industry.

After six years of construction, the ribbon is about to be cut on Old Street roundabout, home to many innovative UK startups. The project, which was originally planned to complete in 2020, will now open in early 2024 according to Transport for London (TfL).

Launched to improve safety on the east London megajunction, the scheme has also become known as the ‘Silicon Roundabout’. This is due to its similarity to Silicon Valley as one of the UK’s largest clusters of tech companies.

The new road network was expected to encourage further tech growth and innovation. However, comparisons have since shifted to the broken promises and cancellation of High Speed 2 (HS2), and its saga of delays, budget overruns, and dashed hopes.

Much delayed and over-budget, the opening of Old Street roundabout has now come to represent the mouldy cherry topping off a difficult few years for UK tech firms.

From startup haven to traffic hell

Silicon Roundabout was initially envisioned to supercharge the UK tech scene. The upgrades would help it ‘level up’ to the same successes exhibited by its stateside counterpart, Silicon Valley.

These plans have been in the pipeline since 2012, when initial designs to revamp the notorious roundabout were pitched to the general public. With aims to enhance traffic flow and pedestrian safety, completion was originally slated for 2020, on a budget of £50M.

At the time, a government press release described the plans as a “visionary project to regenerate the Old Street roundabout, which will see it transformed into Europe’s largest indoor civic space, dedicated to startups and entrepreneurs in East London.”

Anyone who has paid a visit to the area in recent years will struggle to align that description with the scene around them.

Since work finally began in 2019, the space has become a snarled knot full of delayed traffic and pedestrian hazards. The result has been frustrated commuters, tech workers, and businesses.

Delays are due in part to the pandemic and national lockdowns, which began shortly after ground broke at the site. But another hurdle was the complexity of the plot, as the roundabout sits above a London Underground and national train station.

Recent estimates have put the total forecast cost for the construction project at £132M, representing an overspend of £82M from the initial funding awarded to TfL.

How Old Street and HS2 became city-sized headaches

Old Street’s lost ambitions can’t help but invite parallels with another ill-fated infrastructure project, HS2.

The once-gleaming vision of a high-speed UK rail network is now expected to be delivered 19 years later than planned, and with half of its major legs scrapped. A £37.5 billion price tag has also morphed into a staggering £106 billion.

As a result of the cancelled work, network improvements will almost exclusively take place in the South of England, aggravating the North-South divide the project was set up to fix.

It is unclear what the consequences of Old Street’s delays will be. However, many of the companies that made corporate commitments to east London’s ‘Tech City’ have since abandoned them, turning Silicon Roundabout into an emblem of the area’s lost potential.

They include Google Campus, a seven-storey hub for the tech and media community in East London which closed in 2021, and TechHub, home to hundreds of startups at the heart of Old Street. Both offered events, mentorship and classes for growing businesses.

Tech startups shown hiring red light

Old Street’s (hopefully) grand opening later this year may come too late for the UK’s science and technology sector. The industry faced a trifecta of challenges in 2023, significantly choking growth.

The first blow came from the defunding of Tech Nation, a vital source of support for early-stage companies. The decision surprised many, and left hundreds of founders scrambling for new funding and mentorship in a lukewarm fundraising climate.

Crucially, that included the loss of the programme’s Global Talent Visa scheme. Foreign talent is a crucial pillar for many tech companies. The ongoing digital skills gap has left many employers struggling to find job-ready talent to ensure they can keep up with the business world’s rapid digital transformation.

Complex application processes and Right to Work checks introduced post-Brexit have already dissuaded many of the top workers and their families from moving to the UK, forcing companies to scale back ambitious plans.

Despite the Global Talent visa returning in October 2023, issues with the tech talent gap once again worsened last month when stringent new visa regulations were introduced.

As a result of the minimum salary requirement for a skilled worker from overseas being raised to £38,000, hiring from abroad will become unaffordable for cash-poor startup bank accounts.

These struggles have compounded in today’s poor economy. Like many sectors, rising inflation has squeezed profit margins at tech companies and investor confidence, leaving innovative startups that are seeking funding particularly vulnerable.

Could AI show Old Street to the right exit?

Time will tell if the new Old Street roundabout lives up to the hype, or remains a symbol of a project gone off the rails. Local firms have become used to assurances that the roundabout will be “opening soon”, and the current delivery deadline of early 2024 is suitably vague.

Still, that Old Street roundabout is due to open at all puts it leagues ahead of HS2. The revamped roundabout features safer cycling lanes and improved traffic flow, perhaps signalling that UK tech is on a better track this year.

The sector is now setting its sights on a new frontier: becoming a global leader in AI startups. AI emerged as one of the most exciting areas of technological innovation in 2023, with both companies and employees embracing artificial intelligence this year.

Prime Minister Rishi Sunak backed policies to support the safe and responsible development of the technology during the global AI safety summit, held in November, as a way to accelerate the UK’s ambition of becoming a science and technology superpower by 2030.

It may not have gone smoothly so far. But with continued government support, Old Street’s tech ecosystem is well-positioned to establish itself in the developing world of AI startups.

After the trials of last year, is there hope on the horizon for tech in 2024? Who knows. But as any entrepreneur will tell you, when it comes to business, it’s all swings and roundabouts.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Tax change chaos: everything you need to know for 2024

As if last year wasn’t taxing enough, 2024 will introduce a host of new laws on income tax, national insurance, and more. Here’s how you can prepare.

Today’s tumultuous economy, and government efforts to trigger growth, have led to SMEs becoming bogged down by bewildering tax information.

Research from Startups.co.uk has found that UK businesses are being buried beneath a mountain of legislation updates. As a result, they are finding it difficult to access clear and accurate information on business tax rules and regulation.

In a survey of 564 businesses, 15% named tax as the most difficult topic to access information on, over cybersecurity (10%) and gaining funding (13%).

The findings come ahead of a series of changes that will impact tax returns and employee payroll in 2024. We outline what businesses and sole traders need to know, as well as the key decisions they should make to ready your business for the new rules.

January 2024

1. Side Hustle Tax

Digital platforms are now able to share user information directly with HMRC as of January 1 2024, in an effort to cut down on tax evasion being dubbed the ‘Side Hustle Tax

Anyone using recognised digital platforms such as Etsy or Amazon to generate a side income will find that HMRC now has instant access to your bank account and bank details. HMRC will use this information to monitor if you are paying the correct amount of tax.

What do I need to do? The threshold for action is set at earning more than £1,000 in your side hustle. If you are earning more than this amount per year, you must register as self-employed and file a self-assessment tax return at the end of the financial year.

2. National Insurance Contributions (NIC) for employees

The National Insurance rate is being reduced from 12% to 10% for employees on 6 January 2024. It will stay at this level in the 2023/2024 tax year.

What do I need to do? Employers do not need to do anything to prepare – NIC will be automatically deducted by accounting software.

April 2024

1. National Insurance Contributions (NIC) for self-employed

Self-employed Class 2 National Insurance contributions (currently £3.45 a week for those earning over £12,570 per year) will be scrapped in April 2024, saving sole traders around £179.40 a year.

What do I need to do? Self-employed workers need to pay NIC for at least ten years to claim the full state pension. You may wish to make voluntary contributions to ensure you can still qualify.

2. Income Tax

In November’s Autumn Statement, the government announced that the tax-free personal allowance on income will remain frozen at £12,570 until 2028. However, inflation means the nominal value of profits from a side gig could rise, even if the real value stays the same.

As a result, more side hustlers will likely have to start paying tax and pay higher rates of tax, increasing their overall tax bill.

What do I need to do? Sole traders should create a cash flow forecast to determine what their personal income will be in 2024. If it is over £12,570, you will need to begin factoring in the impact of income tax payments to overall profits.

3. National Minimum Wage increase

In April, the national minimum wage (NMW) will be raised to £11.44 per hour for workers aged 21 and over. Younger employees, and those on an apprenticeship wage, will also see their pay boosted as a result of the changes.

Based on the new rates, a full-time 23 year-old employee contracted to work 37.5 hours per week will be paid around £22,308 per year, pre-tax. That’s compared to an apprentice, who would receive an annual salary of £12,480, pre-tax.

What do I need to do? Conduct a cash flow forecast to calculate how the increased labour costs will impact your overheads. With the NMW adjusting, now is a good time to analyse your company payroll and check if you are offering a competitive wage to staff.

4. Capital Gains Tax

Capital Gains Tax (CGT) is a tax on the profit you make when you dispose of a business asset. In April 2024, the CGT allowance will be slashed to a yearly total of £3,000.

Businesses only pay CGT if they make a profit. That means, come April 2024, if you sell your asset for a profit of under £3,000, you’ll pay no tax on the sale.

What do I need to do? consider the sale of business assets in 2024. It could be a good time to make some extra cash on the side if your company is struggling financially. For complicated sales, don’t hesitate to consult a financial advisor or accountant.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

How sound quality can make or break your customer experience

Poor audio clarity is the silent killer of positive customer interactions. But SMEs can increase their competitive advantage by improving their sound systems.

In today’s extremely competitive market, small and medium-sized enterprises (SMEs) have little choice but to look for ways to stand out. As business communication tools are more digital first, clear audio is a critical but often overlooked factor for success in many areas of businesses. 

Now that hybrid working is here to stay – with team meetings, training, private conversations, customer feedback taking place digitally – the way we process information has shifted primarily from visual to audio. The days of the traditional office landline may be numbered, but by improving audio quality in digital business communications, SMEs can improve employee and customer experiences ahead of their larger competition. 

A sound investment

As 81% of UK SMEs offer hybrid and remote working options, audio has become vital to allow workforces to collaborate, communicate and succeed efficiently and effectively. 

The way that larger and smaller businesses use audio is the same. Across the board, more interactions are happening virtually and for the most important and sensitive conversations, a phone call is often still the communication of choice for workers of all ages. If audio quality is poor, with background noise getting in the way of conversations, this can extend the amount of time taken for a call or worse add to misinterpretation or misinformation. 

Because smaller businesses run on a much leaner business model than their larger counterparts, efficiency and return on investment is key. Time wasted through mishearing and poor audio quality can quickly equate to a serious impact on profits, especially if calculated across an entire business. 

In addition to the boost in efficiency, audio can also have an impact on staff mental health. This is because prolonged exposure to noise can cause issues such as poor sleep, cognitive impairment and increased stress. This hugely damages staff productivity, can increase absences and cause employee engagement to deteriorate, leading to talent retention issues.

Standing out in a noisy crowd

When it comes to a business’ customers, audio is equally critical for building and maintaining relationships. 

Customers, like employees, often prefer to pick up the phone when there is an issue which is complex or time sensitive or has financial implications. This means that speed, efficiency and accuracy is vital, with clear audio supporting positive customer experience and building stronger brand loyalty. 

Customers are often paying a premium to use SME services, the alternative – bad audio and longer wait times because of mishearing – risks customers going for the cheaper option with larger businesses. This is particularly true for Gen Z customers, with one third taking their businesses elsewhere after just one negative interaction. 

The SME advantage

Although smaller business leaders are acutely aware of the challenges they face, it can be easy to overlook the inherent advantages of their business size. Unlike larger businesses, which are often hindered by processes, entrenched technologies and siloed teams, an SME can move more quickly to take advantage of new technologies like audio optimisation.

SMEs also win customers with the ‘personal touch’. During the COVID-19 pandemic, 59% of consumers opted for smaller, more local businesses. However, a few years down the line, these businesses must work hard to retain these customers, by providing outstanding, customised service. 

Innovation for survival

In the coming year, SME leaders will be flooded with offers and solutions to upgrade their business operations. These solutions may be difficult to implement, costly and carry varying degrees of success. To get the most from an investment, business leaders should look at fundamentals within their business and how they can drive success. As a critical tool in a forward-looking business, audio should no longer be overlooked. 

Jacobi Anstruther - IRIS Audio Technologies CEO & Founder
Jacobi Anstruther - IRIS Audio Technologies CEO & Founder

IRIS Founder and CEO, Jacobi Anstruther, is an audio entrepreneur and one of the music industry’s leading innovators. Over the last decade, he has made it his mission to reinvent the way we interact with sound, putting the listener at the heart of the audio experience. On founding IRIS in 2018, Jacobi’s objective was to reconnect humans and audio through scientifically-proven technology. Using decades of research into the science of sound, IRIS’ patented products have been proven to improve focus, engagement, and wellbeing by stimulating our neurology and creating Active Listening™.

IRIS Audio
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Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

5 CRM benefits to supercharge your sales & customer service

CRM can be crucial to business success, helping you to close sales, identify leads, and super-serve customers for best-in-class experience.

The success of a company is measured both in the quantity and quality of its customer relationships. As your business scales, it can be increasingly difficult to keep the balance right, particularly when you’re trying to convert ad hoc users into loyal returnees.

If missing a customer inquiry or not understanding the lack of interest in your latest product is currently keeping you up at night, there’s software that guarantees a good night’s sleep – Customer Relationship Management (CRM). But what is CRM and how does it work?

From keeping your customers happy with enhanced customer service to ensuring your marketing strategies are worthy of awards, CRM can be your customer relationship coach. We break down some of the benefits below.

What is CRM?

Short for Customer Relationship Management, CRM refers to the cloud-based software and digital tools that businesses can use to organise and manage customer data. At its most basic level, CRM software is a digital version of an address book – a place to securely store all contact information.

Your CRM database stores all of the valuable data you have about your customers, which is produced through every action and interaction. This data includes:

  • Name, title, and email address
  • Date and nature of your last interaction
  • Visits to your website and engagement with your brand
  • Their previous orders and spend
  • Even personal information such as their interests and hobbies

Streamlining communication and collaboration

Enhancing sales team communication and collaboration is a game-changer, and leveraging your CRM system is the ace up your sleeve. Picture this: a centralised platform holding all your customer data, accessible in real-time by every team member, regardless of whether they’re working from home or the office.

CRM systems are superheroes in the sales realm. They equip your sales force to not just sell more but also sell smarter and faster. How? By providing a comprehensive history of customer interactions throughout their journey. This treasure trove of data allows your sales team to predict and meet customer needs before they’re even voiced. That’s proactive selling at its finest—building stronger connections and delivering top-notch customer experiences. With customisable email templates, document formats, and ready-to-use proposals, your team can skip the mundane tasks and focus on what really matters: engaging with clients.

Enhancing sales pipelines

Integrating a robust CRM system into your sales strategy isn’t just about managing data—it’s about transforming your sales pipeline into a powerhouse of efficiency and effectiveness. Key CRM features like lead management, sales forecasting, and opportunity tracking are the driving forces behind this transformation.

Imagine having a tool that breathes life into your customer interactions, making them more personal and much less like transactions. CRM humanises your sales approach, allowing you to see faces behind the numbers. By segmenting contacts into target audiences (for instance, based on demographic), CRM adds vibrancy and depth to your customer base. Importantly, CRM also tracks your customer engagements, allowing you to identify prospects ripe for conversion and those needing a different approach. This insight ensures you guide the right leads towards making a purchase while avoiding strategies that might turn potential customers away.

Transforming marketing strategies

While CRM is a mighty and powerful tool in the hands of your sales team, it equally can be the Excalibur of your marketing team. This is because CRM gives you the data and insights you need to create finely-tailored campaigns that resonate deeply with your audience. Remember that email your favourite ecommerce company sent you just days after you were eyeing that new product? That’s not a coincidence. That’s the power of CRM in motion.

CRM shines because of its built-in analytical capabilities. These functionalities serve as a guiding light in the sea of marketing data. By analysing metrics like click-through rates, bounce rates, and demographic information, CRM helps you decode your audience’s behaviour. It’s like having a magnifying glass that zooms into crucial details, highlighting what works, placing customer data in its context, and uncovering blind spots in your marketing strategies.

Elevating customer service

The core features of CRM, including an advanced ticketing system, effective management of customer feedback, and automated response capabilities, form the backbone of delivering top-notch customer satisfaction. These features prepare you to address customer concerns promptly and foster a sense of reliability and satisfaction.

Yet, CRM’s impact extends far beyond just appeasing unhappy customers. It also plays a pivotal role in retaining customers by serving as a dependable reminder system. Whether it involves remembering appointments or sending follow-up emails, CRM ensures you stay on top of your customer agenda, fostering trust and loyalty.

Improving data views of customers

CRM serves as a comprehensive repository, consolidating diverse customer information into a full 360-degree view of their interactions with the business. This becomes a goldmine accessible to every department in your company, permitting a seamless flow of information. For instance, it simplifies the process of identifying specific customer preferences or past purchases, giving you a clear idea of the products or services that might pique their interest.

CRM lets you instantly understand customers’ behaviours, preferences, and engagement history across various touchpoints. By accumulating data from different sources, it paints a complete picture of each customer. This speeds up your decision-making and empowers your team to tailor its approach, offering personalised experiences that resonate with individual customer needs.

Conclusion

The days of sifting through old files and frantically scrambling through loose sales pitch notes to find customer information should be buried in the last century. Any business that wants to scale and keep its customers happy with personalised treatment should have a CRM system to call their own.

From leveraging customer data at the click of a mouse to concocting a winning marketing formula, CRM can be your best ally when it comes to winning over, retaining and growing your customer base.

Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Mentorship at work and the toxicity of competition

The goodwill and sense of development that a professional mentoring scheme fosters can collapse if personal motivations become blurred

Competition is inevitable in many aspects of life, including at work. However, there are occasions where support is needed that does not come with any ulterior motives. Mentorship is one of those – it can be an effective tool in creating inclusive workplace cultures, but its success is dependent on how it is understood and implemented.

Mentors will only take on the role to assist and support others if the initiative has been rolled out effectively and their perception is positive, but not all mentors take an altruistic approach. Sometimes, mentors start to compete with their mentees, which can be extremely detrimental to the relationship.

What is a mentor and why are they important?

A mentor is an experienced person who takes time to provide advice and guidance to a less experienced person. It can be on specific topics or more general such as career development. A mentor shares their advice based on their own experiences.

A mentor can be extremely beneficial to help a person navigate through challenges such as joining a new company or accepting a new role with an accompanying learning curve. This could be related to the role itself, the team setup, technical queries, and organisational challenges among others. A mentor can share their own experiences to provide advice and suggestions for next steps and suggest actions that they used that led to a successful outcome.

If the mentor happens to know the organisation and people involved, they may be able to provide a helpful perspective when discussing how to move forward. This can be pivotal in a person’s personal and professional development as mentoring promotes learning, skill development, and guidance.

Mentorship can be particularly effective for students, young professionals, entrepreneurs, business leaders, and employees in the corporate world. It can also be extremely beneficial for individuals from under-recognised groups, including women.

Any mentorship programme or agreement must have clear goals and boundaries, and the mentor-mentee relationship must understand emotional intelligence – i.e. that any initial reaction is driven by emotions before a rational, measured response is provided. The mentor and mentee will work well when this is understood. This will engage, assist, and support nurturing ideas that will help the mentee build their confidence to speak up, assured that their idea is worthy of consideration and promotion. 

When mentorship goes wrong

While there are well-understood benefits of mentorship, there have been examples where the relationship between mentor and mentee breaks down. One example is where one or both in the relationship compete with the other.

Competition can be healthy – for example, when a mentor challenges their mentee to exceed their own expectations.

However, when a mentor feels intimidated by the potential or talent of their mentee, they may no longer be supportive of their mentee succeeding. This may be due to feeling overlooked themselves, a relationship breakdown with their mentee, or not having the right approach when entering into the mentoring relationship – e.g. doing it simply to ‘look good’ or to tick off a development KPI set by a manager.

Any of these reasons can be extremely detrimental. While the mentor may feel like they have an easy ‘win’, this can result in a lack of psychological safety for the mentee, increased stress, anxiety, undermined trust, and can result in the mentee feeling negative about their abilities and skills. In most cases, the mentorship needs to end when this occurs, or a toxic work environment can too quickly take root.

A better approach

One example from my book, Valued at Work: Shining a light on bias to engage, enable, and retain women in STEM is where a mentor tells her mentee ,“I want you to be better than me and do it faster than me”.

This approach removes any suggestion of competition between the two individuals and sets the groundwork for a collaborative and supportive relationship where they can learn from each other. In increasingly competitive environments, it is crucial for everyone to have a ‘safe space’ where they can test ideas and gain advice to progress in their careers.

A core aspect of mentorship is sharing of knowledge and insights, with high levels of trust and collaboration. This approach supports a mentee’s development and creates an environment of psychological safety with their mentor.

However, when a mentor resorts to competing with their mentee, the opposite occurs – reduced sharing of knowledge and insights, erosion of trust and collaboration, and hindered mentee, as well as mentor, development. For inclusive workplace cultures, trust and support is critical. Protecting mentoring relationships from competition and making clear the purpose and desired outcomes is vital for success where trust and collaboration is prioritised, and all are supported.

headshot of Lauren Neal
Lauren Neal

Lauren Neal is the author of Valued at Work: Shining a Light on Bias to Engage, Enable, and Retain Women in STEM

Valued at Work
Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Easy side hustle ideas to make £500 this Christmas

Two in five Brits are planning to launch a side gig this December, with plans to pocket half a grand in the run up to Christmas.

The UK’s newfound love affair with cheap small business ideas has stepped up considerably this month, as workers seek to top up their bank balance in time for the Christmas period.

According to a survey of 2,000 British adults from GoDaddy, 41% of us plan to launch a side gig this holiday season. The overwhelming majority of respondents cite the ongoing cost of living crisis and rise in inflation as the main driver behind their plans.

58% of aspiring founders expect to generate up to £500 with their venture, creating a sizable budget for the Christmas food shop and gift-buying. We explore the top simple side hustle ideas to deck your wallet this December.

Crafty thinking

When thinking of ideas for a side hustle, monetising your hobby or skill is a good place to start. GoDaddy’s data finds that 57% of side hustlers intend to sell hand-made products as part of their business model.

Specifically, this group is aiming to make and sell festive decorations, arts, and toys, launching their very own Santa’s workshop from the comfort of their own home.

Meanwhile, 19% will sell personal care and salon services such as festive makeup and nails, setting them up to capitalise as the era of the office Christmas party begins.

Even more cannily, 12% of respondents said they will sell pet care and services. Pet-related services such as dog walking or cat sitting tend to become more popular over the holiday break as people search for cheap carers while they are away from the home.

‘Tis the season to start a business

Starting a business at Christmas time might seem counterintuitive. After all, most of us dream of putting our feet up at the end of December, and relaxing around the bank holidays.

Yet it seems entrepreneurial spirit has won over festive in the UK, with more of us taking advantage of convenient business models like dropshipping to generate a passive income throughout the month.

Chris Simmons is one of those seasonal entrepreneurs, having started the sustainable company, Eco Christmas Trees as a side hustle last year. The business allows customers to rent a pot grown tree, and return it to the farm for future festive celebrations.

“My wife’s family owns and runs the farm on which we grow the Christmas trees, and I am a golf caddie full-time,” reveals Simmons.

“We started the business out of a desire to help reduce Christmas waste, it has become a useful source of additional income, especially since we set up our online store and have started building our customer base.”

Jingle all the way to success

December’s spike in side hustles rounds off a booming year for part-time entrepreneurs that looks set to continue next year. Indeed, 57% of the GoDaddy say they will reopen their festive side hustle in 2024, if it performs well this year.

Thousands of us, from student sellers to rural retailers, have leapt onto the benefits that running an online shop can bring, such as reduced overheads and a simplified set up.

Andrew Gradon is Head of GoDaddy UK & Ireland. Gradon notes the advantages that internet selling has for those looking to make a quick dime online.

“Launching a festive side hustle with a website gives small businesses a chance to make the most of holiday-spending,” he says. “Selling online enables them to market their products and services quicker.”

Gradon lauds the positive impact that this new business population could have on the UK’s growth and recovery in 2024. “After all, microbusinesses are the engine of the British economy. When they thrive, we all do,” he concludes.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

7 AI courses you can take now to get a new job in 2024

Future proofing jobs against AI has become a priority for many professionals. Here’s some courses to help you stay ahead of the curve.

You can be one of two people when it comes to AI. There are those who see the glass as half empty and catastrophize the impact that the technology will have on their jobs, dystopian human-hating robots included. On the other hand, there are those who see a half full glass and are prepared to embrace the changes associated with AI. Ideally, you belong to the second type and are looking for ways to upskill so you’re prepared for the modern labour market.

To help you pursue your mission, we’ve curated a list of AI courses that will empower you with all the necessary tools you need to stay competitive in a candidate pool, as well as understand the real tangible implications of this transformative piece of tech.

Top 7 AI course to future-proof your job

From world leading universities like Harvard to quick 2 hour courses on learning and development platforms, here are some of the best courses you can invest your time on to prepare for the AI tidal wave.

1. EdX: Introduction to ChatGPT

💸 Cost: free with optional upgrade available
Time: 1 week with a 1-2 hour weekly commitment

This course offers a comprehensive and practical introduction into the power of ChatGPT. You’ll navigate from the initial signup process to mastering the array of advanced features it offers. Through structured modules, you’ll be taught how to customise ChatGPT to suit various needs, from enhancing productivity to crafting chatbots to delving into more sophisticated applications such as language translation and creative content generation.
The course is designed to be easily accessible, free of charge, and can be completed within approximately 2 hours. Whether you’re a beginner seeking to grasp the basics or an enthusiast aiming to explore the depths of ChatGPT’s capabilities, this course provides a solid foundation and practical insights to help you leverage ChatGPT to its fullest potential.


2. IBM: AI for everyone – master the basics

💸 Cost: free with optional upgrade available
⏰ Time: 2 weeks with a 1-2 hour weekly commitment

Catering to professionals from all backgrounds, this comprehensive four-week course explored the core fundamentals of AI, giving you insights into its diverse applications and essential concepts, including machine learning, deep learning, and neural networks.

Beyond the technical aspects, the course dives into the broader implications of AI, addressing critical concerns such as ethics, bias, societal impacts, and the evolving job landscape in the AI era. You’ll gain a holistic understanding of AI’s influence on various aspects of society and industry.

Structured to accommodate diverse schedules, the course, available on EdX, entails a manageable commitment of 1-2 hours per week for a total of two weeks.. As a capstone to the course, you’ll complete a mini project, showcasing your acquired knowledge by demonstrating AI in action. Whether you’re an enthusiast, a professional exploring AI’s potential, or someone simply intrigued by this transformative technology, this course provides a well-rounded foundation and practical insights into the world of AI.

3. Google: Google AI for anyone

💸 Cost: free with optional upgrade available
⏰ Time: 4 weeks with a 2-3 hour weekly commitment

Tailored for professionals without prior backgrounds in computer science, mathematics, or AI this four-week course strips away the mystique surrounding AI, offering a clear understanding of its principles and demystifying machine learning. Through engaging modules, you’ll learn how to train computers to identify images, sounds, and various data types, transcending traditional barriers to entry in the field.

The curriculum looks at the diverse machine learning types, including supervised, unsupervised, and reinforcement learning, among others. Hosted on EdX, this course requires a commitment of 2-3 hours per week. By the course’s conclusion, you’ll have a foundational understanding of AI, empowering you to navigate its applications and implications confidently.

4. Harvard University: CS50’s introduction to artificial intelligence with Python

💸 Cost: free with optional upgrade for a certificate for $299
⏰ Time: 7 weeks with a 10-30 hour weekly commitment

This course is an immersion into the fundamental concepts and algorithms that underpin contemporary artificial intelligence. Over the span of 7 weeks, you’ll explore the core ideas that fuel groundbreaking technologies such as game-playing engines, handwriting recognition systems, and machine translation tools.

Through a blend of theoretical learning and hands-on projects, you’ll be taught about various pivotal concepts including graph search algorithms, classification techniques, optimisation methods, reinforcement learning, and more. This practical approach will give you the skills to design and develop intelligent systems and AI-powered programs using Python.

Hosted on EdX, this course requires a commitment of 10-30 hours per week. Although this course is designed for advanced learners already familiar with Python, its highly practical aspect makes it a great badge to add to your skills toolkit.

5. EdX: Prompt engineering and advanced ChatGPT

💸 Cost: free with optional upgrade
⏰ Time: 1 weeks with a 2 hour weekly commitment

This course will teach you how to use ChatGPT like a pro by knowing how to prompt it effectively. The skills you’ll gain will prepare you to elevate the quality of text ChatGPT generates, making them more relevant and engaging based on your input. Beyond basic interactions, you’ll integrate ChatGPT with complementary tools such as natural language processing and machine learning. By mastering these integrations, you’ll unlock the potential to craft intelligent chatbots capable of delivering superior customer experiences.

The course spans one week, requiring approximately 2 hours to complete. Whether you’re an AI enthusiast, a developer, or a professional seeking to enhance customer experiences through intelligent chatbots, this course serves as a valuable resource to expand your expertise in prompt engineering and advanced applications of ChatGPT.

6. AWS Course on Machine learning & artificial intelligence

💸 Cost: free
⏰ Time: varies based on pathway chosen

The AWS Course on Machine Learning and Artificial Intelligence is crafted by Amazon specialists, offering a great opportunity to either establish a career or expand knowledge in machine learning within the AWS Cloud ecosystem. This course will teach you how to apply machine learning, artificial intelligence, and deep learning techniques, amongst other things.

The great part about the AWS Cloud ecosystem is that you can access pathways and courses tailored to different skill levels and job roles. For instance, modules like “Generative AI for Executives” provide strategic insights into leveraging generative AI, while hands-on sections guide participants in creating answering bots using generative AI technology. You can select from multiple Skill Builders, enabling customisation of the learning experience based on individual preferences and available time.

7. Building generative AI skills for business professionals – LinkedIn

💸 Cost: free trial for first month, then £39.99 per month
⏰ Time: 15 hours

Through approximately 15 hours of engaging content, this course equips you with the expertise to generate optimised prompts, leverage generative AI for content creation, conduct effective research, and even create AI-generated images using Midjourney. You’ll also have the opportunity to take an exam at the end of the course to obtain a professional certificate endorsed by Microsoft. This certificate can be showcased on your LinkedIn profile, validating your proficiency in generative AI skills and enhancing your professional credibility.

For the first month, this course is available for free. After the trial period, continued access to LinkedIn Learning’s courses, including this one, is available through a subscription priced at £39.99 per month.

Conclusion

Upskilling your technological toolkit is crucial, particularly as there already are jobs out there asking for candidates who are well versed in artificial intelligence. Whether you have 10 hours to spare per week or just two, there’s plenty of options out there for you to future proof your job.

Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Business rates relief axed for Welsh pubs and restaurants

The relief scheme, aimed at firms in the retail, leisure and hospitality sectors, has been a vital safety net for small businesses.

Business rate relief for Welsh businesses will be slashed next spring, in a move that will serve as a death blow to pubs, shops, and restaurants across the country.

As part of Welsh Labour’s new £21bn budget for the financial year 2024-25, Retail, Hospitality, and Leisure (RHLR) Relief will be dramatically reduced.

The changes, which will come into effect on April 1, will see qualifying firms have their government discount lowered from 75% to 40%. The money will instead be used to fund the country’s struggling health service. In England, the scheme is set to continue into 2024-25.

Commenting on the decision, Finance Minister Rebecca Evans said: “We have had to take some really difficult decisions to radically redesign our spending plans to focus funding on the services which matter most to the people of Wales”.

Business rate woes to worsen for Wales

Business rates are a tax charged by local authorities in order to finance public services. The scheme has come under criticism in the past few years, representing a significant expense for cash-poor SMEs to contend with during the turmoil of the past half decade.

To support firms during the COVID-19 pandemic, business rate relief programs including RHLR were announced in the March 2021 budget. The program has since provided a much-needed lifeline for small businesses navigating the current economic downturn.

However, business rates are set to increase by 6.7% in April 2024 under the government’s “multiplier”, which is linked to inflation.

Business leaders in Wales had previously warned that firms will face an extra £80m on their bills from next spring unless business rates are frozen for the next 2024-25 financial year.

In a publicly shared letter, 15 Welsh business representative groups and industry bodies implored the Finance Minister to “freeze the headline business rate multiplier – which is already at a 24-year high and the highest in Great Britain – in the coming financial year.”

At the time of writing, it remains unclear whether the increase will go ahead. Certainly, without the RHLR relief, the imperative for support will be even greater.

No relief for hospitality industry

The retail and hospitality sector has faced a bitter cocktail of challenges during the past five years. Following mass closures during the pandemic, the industry has reopened to a rotation of hiked energy rates, staffing shortages, and reduced consumer spending.

Adding further insult to the injury of losing RHLR, the UK government announced immigration law changes last month which will make it more difficult for companies to plug hiring gaps with foreign talent.

Under the new rules, the earning threshold for a skilled worker visa will rise to £38,700. This represents an increase of almost 50%, and is far above the average weekly earnings for a hospitality worker in September 2023 (£305).

The result is thousands of small businesses on their knees, with closure an increasingly real threat for many. The Altus Group, a commercial real estate analyst which monitors pub closures, says 386 pubs in England and Wales closed in 2022.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Apprentice minimum wage: payday jackpot to fuel apprenticeship boom

Apprentices stand to gain the most from the upcoming minimum wage changes, as the government champions the school of life over higher education.

UK businesses are under new payroll pressures following the announcement of a boosted national minimum wage next year. But the news brings positives for apprentices, who will gain the most from the planned increase.

Apprentices will see a huge pay bump of 21.2% when the new wage rates come into force next April, as the government endorses learning at work instead of university.

In the midst of a talent crisis, UK firms have struggled to find skilled workers who can fill hiring gaps. Many have resorted to inflating pay as a result, jeopardising cash flow.

For businesses worried about increased costs the incoming rates signal an opportunity to attract job-ready talent at a lower cost than employing new graduates.

New minimum wage

The increase to the National Living Wage – the formal name for the minimum wage – was announced last month, ahead of the government’s Autumn Statement.

Easily the biggest jump in salary has been for apprentices. Previously, those studying an apprenticeship course have accepted a marked decrease in hourly wages in return for learning new skills that guarantee a job.

Next spring, that is set to change. Apprentices are amongst those workers who will receive the biggest pay increase come April, with their average hourly wage rising by a massive 21.2% between 2024 and 2023 – twice the rate of inflation during the same period.

Age groupCurrent WageNew wage (from April 2024)
23 and older£10.42£11.44
21 and older£10.18£11.44
18-20£7.49£8.60
Under 18 and Apprentices£5.28£6.40

Younger workers will also benefit from the wage uplift. Next April, 21 and 22-year-olds, who currently earn £10.18 an hour, will have their pay matched with over 23s for the first time, up to £11.44 per hour for both age groups.

Nonetheless, the low cost of employing an apprentice over a graduate (typically aged 21 and over) should provide food for thought for SMEs.

Based on the new rates, a full-time 23 year-old employee contracted to work 37.5 hours per week will be paid around £22,308 per year, pre-tax. That’s compared to an apprentice, who would receive an annual salary of £12,480, pre-tax.

Government backs apprenticeships over university

The new minimum wage hike provides a glimmer of hope for young people. Students, in particular, have been disproportionately hit by the rising cost of living, with many forced to work alongside full-time study to settle rent and grocery payments.

But the new rates are also a thumbs up from the government for apprenticeship and training courses, which have previously been viewed as poorly paid in comparison to graduate roles.

The subtext is clear. Higher pay will incentivise school leavers to choose apprenticeships over unpaid university courses, and give businesses a greater pool of job-ready talent to choose from.

Indeed, the tide is turning, as employers come to view skills learned on the job as more valuable than those taught in the classroom.

This is backed up by a similar Multiverse report, which found that 70% of senior leaders think the current higher education system is leaving graduates underprepared for the workforce, causing Gen Zers to experience early onset career regret.

Businesses lambast pay boost

Business owners have expressed dismay at the updated minimum wage, which comes amid an economic crisis that has forced them to rely on personal savings. Some have even had to take on debt to stay afloat.

UK salaries have surged by record levels this year as entrepreneurs compete for talent. Smaller companies have struggled to keep up. This group tends to have smaller cash reserves to rely on, and are often most susceptible to the impacts of a higher national wage.

They may also have less flexibility to absorb the increased labour costs and need to make drastic changes to their operations to maintain profitability, such as cutting staff hours or making redundancies.

However, even large firms have reported that the cost increase will make their current headcount and pricing strategy untenable.

Electronics superstore Currys accused the government of failing to understand or care about retailers following the announcement. Meanwhile, leisure operator Hollywood Bowl are two major UK chains that have reported they will be unable to afford the wage increase for staff.

Chief executive Stephen Burns said the firm may need to raise prices next year to cover a “quite painful” increase, which he claims will cost the company about £600,000 in the second half of the current financial year, and £1.2m on an annual basis.

Benefits of apprenticeships

While an increase in cost, the change in minimum wage represents a significant opportunity for small businesses seeking cheaper ways to source skilled labour.

Analysis by apprenticeship provider Multiverse finds that apprentices have contributed over half a billion pounds in cost savings for SMEs.

Largely, this is due to lowered staff turnover. 93% of trainees remain at a company once qualified, on average, saving thousands in avoided hiring and onboarding fees.

The benefits go both ways. Far from “low-value”, apprenticeships offer equivalent qualifications (undergraduate or masters) in three to six years, while plugging business skill gaps and building a ready talent pipeline.

Trainees who are earning throughout will also avoid the tuition burdens faced by today’s graduates, which have left many uni leavers disappointed with their starting salary.

The same Multiverse report recently found that the average apprentice now earns around £28,000 a year, compared to £25,000 a year for the typical undergraduate.

As a result of shifting attitudes towards university degrees, prime minister Rishi Sunak –  who studied Philosophy, Politics and Economics at Oxford University – called for a crackdown on so-called “rip-off” university degrees that cause both employer and employee to lose out.

Under the plans, the Office for Students (OfS) will restrict the number of places on courses that do not lead to what it terms “good jobs” for the economy. This will encourage young people to start an apprenticeship as a more financially-viable option to university.

Interested in taking on an apprentice? Read our guide for expert advice on how to navigate the process of finding, employing, and managing an apprentice.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Pay boost: minimum wage rises for young workers in April 2024

The UK government has announced a substantial 12.4% minimum wage increase that will impact the lives of those aged 21 and over.

The UK Government is ushering in a positive change in employment and wages, especially for the younger workforce. 

This development happens annually on 1 April of each year and stems from recommendations by the Low Pay Commission (LPC) who are dedicated to protecting the wages and living standards of the lowest-paid workers. 

Let’s delve into the details and understand what this means for this youngest working demographic.

What’s changing?

From April 2024, the minimum wage is poised to increase to £11.44 per hour for workers over the age of 21.

This amounts to a 12.4% for over-21s which is a £1,800 raise for full-time workers, and a 9.8% increase for over-23s which is an annual £1,989 raise for full-time workers on average.

An estimated 2.7 million individuals will benefit from this boost, signifying the most substantial increment in the national minimum wage to date. This will be the largest-ever increase in the minimum wage in cash terms, as it is the first time it has increased by more than £1.

The figures: who’s affected?

Age groupCurrent WageNew wage (from April 2024)
23 and older£10.42£11.44
21 and older£10.18£11.44
18-20£7.49£8.60
Under 18 and Apprentices£5.28£6.40

Minimum vs living wage: who qualifies?

The national minimum wage is the minimum pay per hour almost all workers are entitled to no matter what living, studying or working conditions they are in – while the national living wage is something workers get if they’re over 23, and relates to the estimated costs of living. 

It does not matter how small an employer is, they still have to pay the correct minimum wage, and contracts for payments below the minimum wage are not legally binding. This includes if you’re only working part-time, hired for even just one day, or an apprentice over the age of 19. 

The outside-London UK Living Wage is set at £12 per hour, while the London Living Wage stands at £13.15 per hour. Annually calculated by the Resolution Foundation and supervised by the Living Wage Commission, these figures are derived from the most reliable evidence reflecting living standards in the UK and London.

Exclusions and exceptions

The national minimum wage doesn’t encompass the self-employed, voluntary workers, or family members contributing to household chores within their shared residence and employment.

Discrepancies and the real living wage

While this hike is commendable, Katherine Chapman of the Real Living Wage Foundation comments:

“A rise in the statutory national minimum wage from next April is welcome news for low-paid workers, but it still falls short of the voluntary real Living Wage, which is £12 per hour in the UK and £13.15 per hour for workers in London. 

Despite tough economic times, it has been heartening to see record numbers of businesses join our movement, and we’d encourage other organisations who can, to make the Living Wage commitment too.”

The upcoming minimum wage increase carries with it both promise and debate. While it sets a new benchmark, it also raises questions about closing the gap between statutory minimums and the true cost of living.

As April 2024 approaches, this wage boost paints a promising picture for young workers. This will not only impact individuals’ pockets but also potentially reshape the employment landscape, making it imperative for businesses and organisations to adapt to these changes for a more fair and equitable workforce.

With the aim to uplift living standards and provide a more sustainable income, this increase signifies a step towards financial empowerment for a significant portion of the workforce in the UK.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Best free AI Business Name Generators to kickstart your next venture

AI business name generators are becoming increasingly popular. But are they giving new startups a bad name? We take a closer look at the top options available.

Your company name is the backbone of your business, making it one of the most important steps of launching a new enterprise. From Amazon to Zoopla, the art of finding that perfect title that reflects your USP, sector, and purpose demands a lot of attention.

To get it right, entrepreneurs are increasingly turning to AI business name generators. The allure is obvious. Rather than sweating over an Excel sheet, users simply type in a word or phrase and watch dozens of fully-formed, business name ideas roll in.

But, like any Artificial Intelligence, the consequences of this ease and convenience are not fully known. It’s crucial for entrepreneurs to research the top extensions and platforms carefully to ensure their new idea won’t have an instant black mark alongside it.

Below, we’ll list the top AI company name generators available for free, and explain how to legally register your new business bundle of joy.

Best free AI business name generators

We’ve conducted thorough research of the most popular AI company name generators to arrive at a list of the top options, and where they perform best. Scroll down for the full breakdown:

1. Hostinger by Zyro – Best for ecommerce businesses

The Hostinger AI business name generator by Zyro is a fantastic option for those wanting to start an ecommerce firm, as it also gives users the chance to purchase a website domain name alongside their selected business title.

Simply type a few keywords associated with your idea into the search bar, and Hostinger will come up with a list of catchy phrases to choose from plus the option for you to set up an online store in just a few clicks.

Here’s what search results Hostinger returned for the descriptive terms: “Gen Z, Fashion, and Upcycled”:

Image credit: https://www.hostinger.com/business-name-generator

2. Brandcrowd – best for business logos

Brandcrowd is a business card printer and logo design firm. As a result, its AI business name generator is here to ensure your newborn’s name looks, as well as sounds, good.

Alongside a label for your business, you’ll also get to see what the name looks like displayed in various colours and styles, providing a visual interpretation of your favourite title.

Here’s what search results BrandCrowd returned for the descriptive terms: “Gen Z, Textiles, Fashion, Marketplace, and Upcycled”:

Image credit: https://www.brandcrowd.com/business-name-generator

3. Namelix – best for trending business names

As the only dedicated app for AI company name generation on this list, Namelix provides plenty of customisable elements to help you arrive at a name that emulates the biggest branding trends of today.

On top of a business description, users can also prompt Namelix to offer them a variety of stylistic choices including alternative spellings (like UniTaskr) and compound names (like EasyJet).

Here’s what search results Namelix returned for the descriptive terms: “Gen Z, Fashion, Marketplace, and Upcycled”:

Image credit: https://namelix.com/app

4. Hootsuite – best for customisable element:

Want something a bit different for your new business? How about something spooky for Halloween? Or something that sounds more professional and formal?

Hootsuite’s free AI business name generator has a long list of custom fields to help entrepreneurs decide on a top-tier tag. From ‘playful’ to ‘techy’, Hootsuite gives users a full dressing up box for you to clothe your business name in whatever style you fancy.

Here’s the custom form that allows Hootsuite users to tailor their business name search based on tone, language, category, business description, and audience description:

Image credit: https://www.hootsuite.com/en-gb/social-media-tools/ai-business-name-generator

5. Looka – best for number of results

Sometimes you just need to scroll through endless options to find what you’re really looking for. The Looka platform is the ideal baby name book for indecisive business owners.

It gave us no fewer than 60 options for our search keywords. All of these were also arranged into helpful illustrative categories like ‘dynamic’ and ‘modern’ to help us sift through the list.

Here’s the business names that Looka suggested based on our descriptive terms: “GenZ, Fashion, and Upcycled” and the adjectives “dynamic, innovative, and edgy”:

Looka

Image credit: https://looka.com/business-name-generator

How to register your business name

Once you have arrived at a business name, companies should use the government’s Company Name Availability Checker to ensure that their selected label is not already taken.

This is a key step, particularly given the current wave of new businesses that are being registered in the UK.

Digital agency Koozai, analysed the latest records from the Office of National Statistics of businesses registered with Companies House. It found that 202,130 new businesses were set up in the UK in the first 12 weeks of 2023. That’s a year-on-year rise of 6.5%.

Microbusinesses, such as those running a side hustle, might choose to skip this step. That’s because, if you’re a sole trader, registering a business name isn’t actually compulsory – unlike applying for self-assessment with HMRC.

But if you’re launching a private limited company, you are legally required to register a business name on GOV.UK. There are incentives for doing so. Registered companies will find it easier to claim tax relief, and also shield their brand from copyright claims.


AI business name generators: what are the legal risks?

Using a business name generator is a great way to get off the ground with your first entrepreneurial idea. However, there can also be risks associated with using an AI tool to develop key materials for brand identity.

This is particularly true if you are planning to apply for a trademark. Trademarks are a legally-recognised piece of intellectual property that identifies products or services from a particular source and distinguishes the goods of one enterprise from another.

Given that AI name generators tools ‘scrape’ existing content on the internet to come up with their suggestions, there is a risk that you could be sued if you are found to have used trademarked phrases or elements in the name.

If a company owns a trademarked logo or slogan, they have a right to take legal action if someone imitates the design (known as trademark infringement). This can be a costly and time-consuming legal battle, even if you didn’t intentionally copy the trademark.

Even if the AI-generated name is not identical to a trademark, it could still be guilty of trademark dilution, which means it is too similar to a famous mark and may cause confusion among consumers. This could also lead to legal action.

How to navigate the AI trademark minefield

To defend your business from the above risks, it is essential to conduct a thorough trademark search on the GOV.UK before using an AI business name generator.

This will help ensure that your chosen name is not already in use and that it is unlikely to infringe on any existing trademarks. To be extra sure, you may even wish to consult with an attorney to review any AI-generated names and assess the legal risks associated with them.

Here are some additional tips for using AI business name generators safely:

  • Use a reputable AI business name generator that has a good reputation for generating unique and legally compliant names
  • Write a clear and specific AI prompt for the generator, including relevant keywords, industry-specific terms, and brand attributes
  • Use the generator as a jumping off point – remember, you can always tweak any monikers to make them more unique

Once you have arrived at a mind-blowing business name, it’s time to design your business website. Check out our guide to building a website in minutes with AI

Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

How to turn off notifications on nights and weekends

Remote working is fostering an ‘always on’ office culture. We explain how you can silence business platforms like Slack and Gmail outside of work hours.

For today’s businesses, particularly those which operate remotely, business communication tools have been a lifeline for keeping workers connected and clients in the loop.

But our ability to send a work email from anywhere, and at any time, has also narrowed the gap between home and office. Push notifications, sent even when an application is not open, mean employees feel they now have no excuse to not answer the phone – and this always-on culture is contributing to a marked rise in staff burnout.

For some sectors or job types, notifications are necessary. But setting your own boundaries on out-of-hours work is crucial to avoid a toxic work culture.

Below, we explain how to change the settings on the popular apps such as Slack and Gmail, so you, and your tech, can switch off and recharge.

1. Slack

Instant messaging tool, Slack has become the new staple of many offices this year, thanks to its informal tone that makes it easy to instantly chat and collaborate with colleagues.

However, a more relaxed approach to contact has also made it more difficult for Slack users to differentiate between personal and professional comms.

Luckily, Slack has made it simple for staff to go as AWOL as they’d like outside of work hours. To temporarily silence push notifications for specific times on the app, users can simply set up a dedicated Do Not Disturb (DND) schedule. Here’s how:

  • Navigate to Preferences > Notifications and scroll to ‘Notification schedule’
  • Select the days of the week for which you want it to apply
  • Choose the start and end times for the DND period. This will then be automatically updated (there’s no need to click ‘Save’)

During this time, you’ll receive no push notifications from Slack, regardless of the channel used. Once the DND period ends, you’ll resume receiving push notifications as usual.

2. Microsoft Teams and Zoom

Microsoft Teams and Zoom emerged as the leading video conferencing platforms post-COVID, gaining widespread adoption among businesses worldwide.

However, these platforms can also contribute to an erosion of work-life balance. The constant stream of notifications, messages, and alerts can keep employees in a state of hyper-vigilance, making it difficult for people to wind-down after hours.

Turn off push notifications for Microsoft Teams

To unplug from Microsoft Teams for a specific amount of time, you can utilise the “Quiet Time” feature. This scheduled setting can be set up in just three steps:

  • Open the Teams app and tap on your profile picture
  • Go to Notifications > Block notifications > During quiet time
  • Turn on ‘Certain hours’ to select which hours of the day to silence notifications
  • OR turn on ‘All Day’ to select which days of the week to silence notifications

Turn off push notifications for Zoom

To turn off push notifications on Zoom for a specific amount of time, you can use the app’s specialist Do Not Disturb feature. Here are four steps to set it up:

  • Open the Zoom app and tap on your profile picture
  • Select ‘Settings’ then ‘Chat’
  • Scroll down to the ‘Push notifications’ option
  • Set the start and end times for when you want to be on Do Not Disturb

While your Zoom account is set to DND, the app will not send you any reminders or alerts relating to a remote call – even for meetings that are scheduled to start.

If you have an urgent need to receive notifications for a specific meeting, you can still do so by adding the meeting to your calendar. You will then be able to receive notifications about the meeting from your calendar app, not Zoom.



3. Business mobiles

We’ve explained how you can turn off push notifications on certain apps. But perhaps the worst enabler for always on office culture is business mobile phones.

For apps that don’t come with a built-in feature to schedule push notifications, most mobile devices do come with a workaround you can use instead.

Turn off notifications on iPhones

Those with an iPhone have two ways to turn off notifications for a specific amount of time; the Do Not Disturb feature or scheduling a notification summary.

The former turns off push notifications for a specific amount of time, while notification summary delivers a single notification containing all your notifications from a group of apps at a specified time.

  • Go to: Settings > Focus > Do Not Disturb > Schedule to set the start and end times for when you want Do Not Disturb to be on
  • Go to: Settings > Notifications > Scheduled Summary to set the start and end times for the summary. Add the apps you want included, and click ‘Done’

You can also customise the notification settings for individual apps. For example, you can choose which types of notifications to allow, such as banners, sounds, and badges.

Turn off notifications on Android phones

To turn off push notifications on an Android device, you can either set up a schedule to disable notifications for all apps, or turn off specific apps.

1. Disabling push notifications for all apps:

Go to Settings > Notifications > Do Not Disturb > Schedules. Click on ‘Add more’ to create a new schedule, and then select ‘Time’ to edit the days and times you want the setting to apply.

2. Disabling push notifications for specific apps:

Go to Settings > Notifications > App settings. Scroll down and find the app you want to disable notifications for. Toggle the switches and disable them to the off position.

This will disable the selected notification types for the selected app. You can also adjust the settings for each notification type, such as the sound, vibration, and LED light.

Check out our guide to the top collaboration tools for small businesses that enable remote working teams to work better together.

Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Insolvency register shows surge in business failures

The recent surge in company insolvencies, especially driven by creditors’ voluntary liquidations, unveils a distressing post-pandemic reality.

The latest report from The Insolvency Service reveals a staggering 21% spike in company insolvencies in November 2023 compared to the same period in 2022. The surge follows a challenging series of years marked by the COVID-19 pandemic, a cost of living crisis, and rapid inflation, which have collectively triggered a wave of businesses entering administration.

In November alone, a concerning 2,466 companies registered for insolvency, surpassing levels last seen during the government’s support measures in response to the pandemic.

All in all, 359 compulsory liquidations, 1,962 creditors’ voluntary liquidations (CVLs), 133 administrations, and 12 company voluntary arrangements (CVAs) were reported for this period.

Industry comment

Jeremy Whiteson, a Restructuring and Insolvency Partner at Fladgate, delved into these concerning figures. 

The data indicates a restrained use of administration and other rescue procedures, with Whiteson suggesting a broader impact of the challenges facing businesses, such as high borrowing costs, limited equity funding, tight labour markets, uncertainties in fuel and commodity prices, Brexit-related import/export difficulties, geopolitical uncertainty, and the aftermath of pandemic closures. 

He notes, “After this ‘death by a thousand cuts’, many companies may have no business left to save.”

Whiteson highlights the surge in CVLs in particular, attributing 80% of the total insolvencies to this procedure. 

CVLs, often adopted by companies with negligible business or assets, surged by 23% compared to the previous year and rose by 4% from the prior month. Often used by companies with no remaining business or material assets, CVLs are a procedure that signals significant financial challenges.

SOS signals going unheard

Fewer and fewer companies are using procedures meant to rescue their struggling businesses. Traditional methods of rescue are arguably not as effective as they used to be, in part due to challenges like increased formalities and higher costs linked to insolvency processes. 

Specifically, practices like pre-pack administrations – which previously helped small and medium-sized businesses – have faced financial obstacles that made it difficult for businesses to benefit from them. 

As a result, companies have recently been finding it much harder to navigate financial trouble and salvage their operations.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Slow broadband blocks millions from remote jobs

Slow internet speeds are holding back remote work opportunities for millions – learn how to check your connection to unlock your full remote working potential.

In an age where remote work has become the norm for many, reliable internet connectivity is at the pinnacle of everything. So could your broadband speed be halting your chances of new work opportunities?

Whether it’s troubleshooting connectivity issues or increasing performance, optimal internet connection and finding dependable broadband providers are essential for securing remote work. So here’s how you can check yours…

Here comes the math

No longer confined by office walls, millions have embraced the freedom and flexibility of working from home – or even abroad as multiple countries have made it easier to work from abroad as a digital nomad. But with this freedom comes a proviso – the need for speed – as these stats demonstrate.

  • The term “remote jobs” is searched for over 18,000 times per month in the UK on Google: a 410% increase over the last 5 years.
  • The number of fully remote jobs is growing, with over 16,000+ remote jobs on Linkedin in the UK currently (as of December 2023)
    Over half of broadband customers have experienced problems with their connection in the past year, according to the latest Which? broadband satisfaction survey.
  • A 2023 survey of 4,000 broadband customers found that very slow speeds was one of the most common grievances.
  • Around 17% of customers overall said they’d suffered slow speeds at some point in the past year, despite the year’s price increases. 

The ideal broadband speed for home working

Remote work relies heavily on a stable and swift internet connection. The recommended broadband speed depends on the nature of your work tasks. 

An ideal broadband speed for efficient remote work typically exceeds 25 megabits per second (Mbps) for downloads and 30 Mbps for uploads. These speeds guarantee smooth swift file transfers, and seamless access to cloud-based tools, ensuring productivity doesn’t suffer. 

However, for video conferencing or handling larger files, you might need speeds upwards of 50-100 Mbps for a seamless experience.

According to a survey from Which?, router problems were an issue for 14% of broadband users, plus 14% of customers said they’d been “left without a connection for at least an hour.” 

Some 12% of customers told them that they’d experienced slow or disrupted music/video streaming, and “an unlucky – though substantial – minority (8%) had been left without their connection for more than a day.”

This is where assessing your broadband speed becomes pivotal – and fortunately, providers like BT and Virgin Media offer easy-to-use speed checkers for their customers. 

Performing these checks regularly can unveil any issues with your internet connection, allowing you to take the necessary steps to enhance your remote work setup.

Evaluating your broadband speed

Curious about your current broadband performance? Both BT and Virgin Media offer reliable speed checkers for their customers. Here’s how to check your speed:

BT Broadband speed checker:

On their website, BT states that your broadband speed can vary for the first 10 days after connection as your line adjusts – but after that period it is advisable to test your broadband for any problems you may have after this time.

BT’s tips on how to make your reading more accurate come in the form of a brochure which you can read online, that mostly discusses the optimal locations to place your hub.

Virgin Media Broadband speed checker:

Virgin Media uses an independent speed checker powered by SamKnows, which is supposed to give you an accurate reading of your broadband speeds on any UK network. They also share tips on making your reading more accurate:

  • Close all other browser tabs, windows and apps.
  • Disconnect your other devices or consoles from the WiFi as they can interfere with the signal.
  • Switch off antivirus software and firewalls, if possible.
  • Check your device is not too old to be compatible with high broadband speeds.
  • Test your broadband speed at different times of day for an average reading.

Taking a proactive approach to monitor and optimise your broadband speed can make all the difference in unlocking the full potential of remote work. 

Whether it’s sending across large files or keeping up good communication with your team, a solid internet connection is the gateway to seizing remote job opportunities and ensuring seamless productivity, all from the comfort of your home.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

The EU AI Act: what UK businesses need to know

The European Union has announced a provisional agreement on its AI Act, with important consequences for UK businesses developing the technology.

Brussels has agreed to a fresh new set of regulations that will govern how AI businesses operate in the European Union.

The world’s first legal framework on AI will follow a risk-based approach, wherein AI systems are evaluated based on the level of risk they present to users: unacceptable, high risk, and limited or low risk.

This European regulatory hoorah has sped ahead of the UK’s effort to become the first country to establish its own AI regulation, despite Westminster’s emphatic wish to become a ‘British Silicon Valley’.

As businesses react to the news, European firms are concerned regulations will place a straightjacket on innovation and give the upper hand to UK AI enterprises, in terms of resources and investor attention.

Upon reading the fine print, and despite the regulatory EU-UK divide triggered by Brexit, the EU AI Act is set to have tangible consequences on the way UK AI businesses work.

What does the EU AI Act mean

The regulations passed last Friday entail that businesses will need to be more meticulous with their due diligence and compliance, particularly if their AI product is considered high-risk.

Those who fall into this category will be required to register their system in an EU-wide database managed by the EU Commission before they are placed on the market.

They will also have to comply with a range of requirements, particularly around risk management, testing, technical robustness, data training and governance, transparency, human oversight, and cybersecurity.

For some AI businesses, this will mean having to ‘red team’ new models, which is the process of testing against various types of risks. This could entail having to hire more staff and bear compliance costs.

If businesses fail to do so, they’ll incur a hefty €35m or 7% of global turnover fine.

Why AI is not a zero sum game

Initially, this regulatory labyrinth could suggest UK AI businesses are in a comparatively advantageous position, as European innovation could be stifled.

The UK’s significant customer base in Europe suggests otherwise.

According to the EU AI Act, providers from outside the EU will be required to have an authorised representative in the EU to ensure the conformity assessment, establish a post-market monitoring system, and take corrective action as needed.

Experts note that the arrival of the EU AI Act could also encourage UK AI businesses with no ties to Europe to still choose to comply, in a bid to differentiate themselves in the market.

By adhering to legislation, companies will signal to customers and investors they are making a conscious effort to ethically and safely roll out artificial intelligence products.

“We expect the UK to follow the EU’s rules in practice even if not brought into force as primary legislation,” predicts David Strong, Partner and Head of Venture Capital at Marriott Harrison.

“If executed effectively, this Act may be a blueprint for wider global regulation that sets an equal playing field across the board – therefore much is resting on its effect in practice,” he continues.

Others are actively calling for the UK to follow suit.

“In light of the EU’s new framework, we would encourage the UK to be proactive,” emphasises Dr Roeland Decorte, Founder of Decorte Industries and President of the Artificial Intelligence Founders Association.

“This is a unique opportunity for the UK – where the AI summit and EU Act focused on the risks – to work with startups to focus on the economic opportunities and benefits to humanity AI can offer,” he adds.


A race to the AI top?

While the announcement of the EU AI Act might have sent some in the halls of Westminster into a cold sweat, the dynamics of AI technology calls for a multinational coordinated approach to regulation.

Between big corporations like Google working across continents to the borderless sharing and access of data to train Large Language Models, egoistical approaches to regulation will do more damage to innovation than regulation itself.

While the EU will now forever wield the title as the first entity to have passed AI regulation, the UK can still make itself a global AI force by listening to what AI businesses require to innovate and succeed, as well as paving the regulatory path to facilitate those needs.

Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

How to improve your relationship with your clients?

A business’s growth lies in its loyal customers, so upholding good relationships can be a make or break. Here’s how to make your clients swoon.

A business’s foundations are only as strong as its customer retention strategy. Nurturing strong relationships with your clients is the best way to ensure your structure is earthquake-proof. From accessible ways to communicate with your company to equipping yourself with the correct technology, there’s plenty of methods through which you can strengthen your customer relationships.

In this article, we break down the benefits of improving your approach to dealing with prospective and existing clients, as well as some means through which you can do so. By the end of the article, you should have a good sense of what will leave customers smiling – and what will drive them away from your brand.

Why is it important to build and improve client relationships?

Building and enhancing client relationships stands as a cornerstone of business success for a number of reasons. Central to this is the establishment and upholding of trust between clients and your business. When trust is cultivated, clients are more inclined to remain loyal to a brand, fostering long-term relationships.

Robust client relations also reduce misunderstandings, offering clarity in communication and keeping customers satisfied with your customer service. This satisfaction often translates into positive word-of-mouth recommendations, as happy clients are more likely to recommend a business to their network.

By investing in the improvement of client relationships, businesses not only ensure client retention but also pave the way for organic growth through referrals and heightened brand advocacy. These efforts not only fortify existing client bonds but also serve as a catalyst for future business opportunities.

How to build strong relationships with your clients

Being in the good books of your customers is key to injecting longevity into your business. Here’s a couple of methods and guidance you can follow to strengthen your business-customer relationship:

  • Transparency builds trust: be open about your processes, how you run your business, and how you develop your products. This not only educates clients but also encourages conscious support. Honest communication about pricing, policy changes, or developments maintains trust and nurtures loyalty.
  • Flexibility in communication: offer various ways for clients to reach out and make sure you’re easily accessible. The last thing you want to do is have faulty phone lines or an email inbox nobody checks – this could leave customers frustrated and considering whether they should take their business elsewhere.
  • Train your team: employees are the frontline representatives, so it’s always a good idea to invest in their training and their communication skills to ensure they have a client-centric approach. Invest in improving their communication skills to ensure a client-centric approach. You can also teach them conflict-resolution skills to help them deal with angry or problematic clients.
  • Self-awareness and client focus: Anticipate client needs by stepping into their shoes. Walk each step of the customer journey yourself to understand where issues and glitches are popping up. This perspective will give you the necessary feedback to streamline the customer experience and make it more likely they’ll become loyal users.

Remember, building relationships is an ongoing process that requires continuous effort and genuine care. These approaches can help foster strong connections and loyalty with your clients over time.

Why communicating with your clients will improve your client relationship

Regular, structured, and omnichannel communication forms the bedrock of robust client relationships. It’s not just about what’s conveyed but also how and when it’s delivered and received.

This consistency fosters trust and reliability, essential pillars in nurturing lasting client connections. Equipping yourself with the right tools is pivotal. Utilising a fitting CRM system or an efficient phone setup proves indispensable. These tools offer functionalities designed explicitly for improved communication, such as call recording, monitoring, and integrating customer histories. Having the right equipment, coupled with tailored training and a strategic approach sets the stage for promising business-client relationships.

The significance of structured communication lies not just in the message itself but also in the accessibility and convenience it provides to clients. With an omnichannel approach, clients can engage through various platforms, accommodating their preferences. This adaptability showcases a commitment to meeting clients where they are, enhancing their experience.

Timing also plays a crucial role. Timely responses to inquiries or concerns demonstrate attentiveness and dedication, reinforcing the client’s sense of importance to the business.

Being well-equipped with the right tools, training, and strategic communication plan establishes a strong foundation for fostering meaningful and enduring client relationships. Regular, structured, and omnichannel communication, when executed properly, not only signifies professionalism but also solidifies a business’s position as a reliable and client-centric entity in the market.

Client communication examples

Want to get inspired? Here’s a few businesses that have excelled in their customer-business relationships.

  1. Apple: the technology giant operates a personalised support portal where you can view every Apple product you have ever bought and receive support. The tailored support journey makes it easy to resolve issues and optimise your experience with your Apple product. According to statistics, Apple has a Net Promoter Score (NPS) of 42. For reference, an NPS score higher than 30 indicates you have far more happy than unhappy customers.
  2. Amazon: free shipping, automatic refunds, and customer centricity define the ecommerce giant – it’s the top digital marketplace for a reason. Customers have ordered, reordered and have continued to return to Amazon because of its frictionless purchase journey and customer service. From their easily accessible platform to marketing, Amazon has accounted for customer’s needs.
  3. British Airways: the UK’s flagship audience has invested heavily in call centres for its customer service department and has trained staff to heighten the quality of their client communication strategy.

Verdict

Never underestimate the importance of having a robust relationship with your customers. They not only bring profit into your accounting books but can also become brand champions for your business by recommending you to their friends and family. Just like real amorous relationships, it takes time to nurture trust amongst your client base.

However, if you follow the guidance we shared and make a conscious effort to adopt your strategies based on the feedback you receive along the way, you’ll be well on your way to creating a shock-proof customer base.

Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Temu vs Shein: fast fashion rivalry explained

Temu, the popular ecommerce platform, filed a lawsuit against the ultra-fast fashion company Shein yesterday.

The battle between two of the world’s largest budget ecommerce and dropshipping companies, Temu and Shein has escalated this week. Temus has filed a fresh lawsuit against Shein for supposed anticompetitive conduct on Wednesday evening.

In a 100-page complaint document, Temu describes a range of unlawful actions undertaken by Shein. The firm alleges that Shein used “Mafia-style” tactics to coerce its merchants, which include Amazon sellers, into severing ties.

The latest complaint comes after Temu filed a separate lawsuit against Shein in July. At the time, both parties voluntarily dismissed the case against one another. Now, Temu claims that Shein’s anti-competitive behaviour has intensified.

Shein and Temu: rivalry explained

Both Shein and Temu are major ecommerce businesses based in China. While Shein has made a name for itself offering cheap, low-quality clothes and dresses for under £10, Temu’s marketplace is more diverse and stocks a wide range of household products.

The two behemoths have been competing to dominate the quickcommerce market since Temu first arrived onto the scene in 2022. Both brands have already cemented themselves in UK shopping carts.

Shein, which first launched back in 2008, still reigns supreme for Brits. Research from GlobalData shows it became one of the top 10 apparel firm’s in the country by market share in 2023, reaching a market share of 2.2%.

But Temu is catching up. In September this year, the firm maintained a five-month streak as the number one mobile shopping app by downloads in the UK, according to data insight platform, data.ai.

Temu tactics and Shein shiftiness

The Temu complaint alleges that Shein stole merchant accounts and passwords in order to jeopardise Temu’s growth in the US. Reuters reported in November that Temu accounted for nearly 17% of market share in the United States within the discount stores categories.

It also claims that Shein “falsely imprisoned” merchants who dealt with Temu, holding sales representatives in Shein’s offices for many hours and threatening them with penalties for doing business with Temu.

Temu has faced its own share of bad press, however. Reuters recently reported that Shein paid social media influencers to badmouth the company and created “imposter” accounts to push their app, tricking consumers into thinking that Shein and Temu are the same brand.

Should you use Temu or Shein for dropshipping?

Shein and Temu are two big names in stiff competition for the global dropshipping market. Their latest dispute raises questions about who will triumph in the PR war, and whether it will dissuade merchants from trading through the respective platforms.

According to the complaint document, “multiple suppliers have ceased doing business with Temu as a result of Shein’s intimidation tactics.”

Certainly, Temu poses a threat to Shein’s position as the jewel in the ecommerce crown. Ultra-low pricing is one of its biggest unique selling propositions. Products are sold at wholesale rates, allowing shoppers to access discounts of up to 90% off retail prices.

In a cost of living crisis, as consumers seek out low-cost items and businesses cheaper supply chain fees, it’s understandable why Shein may be growing wary.

This is part of the reason why the online giant has seen such impressive scale-up in the US, and suggests its UK market share could overtake Shein as soon as next year.

Dropshipping is one of the cheapest side hustles to start in 2024. Read our seven step guide to setting up a dropshipping firm.


Written by:
Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth. Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).
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