First Tesco, now Asda: why are UK retailers backtracking on flexible work?

Asda has become the latest grocer to demand a return to the office. Why are the big chains showing an Uno reverse card to flexible working?

The latest ‘Rollback Offer’ from supermarket giant Asda looks a little different: an end to fully flexible work. From January, 5,000 head office staff will need to work in-office at least three days a week, as Asda joins other large UK firms demanding a return to office (RTO).

Various retailers have made similar moves this year, despite UK employees and job seekers increasingly prioritising flexible working in their career.

Employees are protesting the RTO mandates by doing everything from giving up promotions to going on strike. Yet despite the rebellion, employers are doubling down. Below, we explore what’s behind the shift in attitudes, and who will win this work model tug of war.

Who is demanding an RTO?

Flexible working had been sweeping the supermarkets as retailers jumped over each other to win talent. Tesco gave all staff the right to request flexible working last August, almost a full year ahead of it becoming a legal requirement earlier this April. In 2020, Morrisons gave more than 1,500 workers at its head office a four-day week.

But after years of embracing the new policy, many companies have now done an about-face:

  • In January, Morrisons axed its four-day week policy
  • In July, Tesco told admin staff to work from the office for two days per week
  • Also in July, Asda scrapped a four-day week trial for its employees
  • This November, Asda told staff to work in-office three days a week

It’s not just the grocers, however. After years of fully flexible policies, retailers JD Sports and Boots told head office workers to get back behind the desk. Both brands now require in-office attendance from staff members five days a week since September.

Why are retailers doing a 180 on flexible work?

WFH sceptics give differing reasoning for their RTO U-turn. Both Boots and Tesco hinted that home working was impacting teamwork. Tesco director James Goodman said the change would “build and support high-performing teams with a collaborative culture.”

Meanwhile, Morrisons has claimed the decision to scrap its four-day week was based on employee feedback. Staff members reportedly complained that the policy had actually led to them having to work extra hours on weekends.

However, that so many large retailers have chosen to start and end flexible working policies within a similar time frame suggests that some are simply following the herd.

In an announcement this week, an Asda spokesperson hinted that its recent RTO decision was made in response to industry trends. “This approach brings us in line with our competitors and the wider market, allowing us to build high-performing teams”, they said.

Asda’s market share has slumped significantly in the past year. Staff confidence has also fallen after a series of pay rows. In this context, leaders could be hoping that an RTO will signal stability and seriousness to stakeholders concerned about its ability to compete.

However, case studies have repeatedly shown that RTO mandates have little impact on productivity, and are likely to harm staff morale. Attempting to fix its financial performance with an RTO could jeopardise organisational culture, creating a win-lose situation for Asda.



Why a one-size-fits-all approach never works

The recent trend of retailers reversing their flexible work policies offers valuable insights for small businesses. While large corporations prioritise in-office work, SMEs should consider the benefits and drawbacks of such a shift. Following trends for trends’ sake can be risky.

Withdrawing flexible working is more likely to hurt, rather than help, the highly specific issues with Asda’s company culture. Similar to how Morrisons’ four-day week was undermined by leadership not taking time to work out how the policy would align with its staff rotas.

Joe Ryle, director of the 4-Day Week Campaign, agreed, saying the approach was wrong from the start. “Being required to work on Saturdays [isn’t] really a four-day week,” he added.

Ultimately, the decision to change any HR policy must consider the business’ unique needs and operations alongside macro-economic challenges. By avoiding a one-size-fits-all solution, SMEs can harness the power of flexible work to drive growth and success.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

15 unique passive income ideas to earn more

Looking for ways to make passive income? Look no further than these 15 ideas to help boost your finances with minimal effort required.

A cheap small business idea can be the ideal way to make passive income.

Passive income is money earned separately from your main job, usually with little effort required. With inflation likely to remain “sticky” in 2026, finding a side hustle to earn passive income can be a great way to boost your finances.

Take a look at these 15 passive income ideas to see if there’s one that aligns with your skills and interests. 

1. Dropshipping

November dropshipping

Dropshipping is a popular way to make a passive income, especially if you only have a small budget to get you started.

Dropshipping allows you to set up an online store and sell products without needing to invest in inventory. Instead, each time a customer makes a purchase, your dropshipping provider will ship the item.

Your chosen dropshipping provider handles everything, from processing the order to shipping the goods and dealing with returns. 

Dropshipping is a cheap and easy way to sell products online without needing to invest a huge amount of time and money — just be sure to select a reliable supplier to avoid issues. Using AI agents to handle 24/7 queries for your store can also be useful to improve customer service, reduce response times, and free up your time to focus on marketing and growing your business.

  • Resources required: You’ll need to set up a website or online store to sell your products and will need to source a reliable dropshipping supplier too. 
  • Skills/qualifications needed: None
  • Cost: £0 – technically you can set up your dropshipping store for free and won’t need to pay a penny until someone makes a purchase.

2. Print-on-demand

Print-on-demand can be a great passive income idea for those with creative talent but who don’t want to start a printing franchise.

If you’re an artist, then a print-on-demand business allows you to print designs onto white-label products such as mugs or tote bags.

Like with dropshipping, you only print each item once an order has been placed, and you usually do so via a print-on-demand supplier. This helps to keep costs to a minimum. 

You only pay for print-on-demand products once you’ve made a sale. If you enjoy getting creative, then print-on-demand could be the perfect passive income choice.

  • Resources required: You’ll need to set up a website or online store to sell your items and find a reliable print-on-demand supplier.
  • Skills/qualifications: Artistic skills will be a plus, but not essential.
  • Cost:  £0 – technically you can set up your print-on-demand store for free and won’t need to pay a penny until someone makes a purchase.

3. Spare room rentals 

We all know that renting out property can be lucrative, but not everyone has the savings to invest in purchasing a property.

If you have a spare room in your home, renting it out either as a long-term rental or as a holiday let can earn you a considerable amount of passive income.

Depending on your situation, you can rent out your spare room privately or via a third party such as Airbnb. However, you will need to pay side hustle tax if you earn over £1,000.

Be sure to check any agreements you may have with your own landlord first, and consider adding an application process to be sure you’re comfortable with whoever takes the room.

SpareRoom reported a 2.5% decline in lodger ads in January 2026, meaning there’s a good opportunity for low competition and meeting high demand.

  • Resources required: A spare room that you’re willing to rent out to a stranger.
  • Skills/qualifications: None
  • Cost: The only expense will be investing in landlord insurance, which starts at as little as £3 per month.

4. Car parking rentals

It’s not just the inside of your home that you can rent out. If you have off-road parking, then why not rent out your parking space?

People are always looking for cheap parking, and if you live in a desirable location or nearby key attractions (e.g. football stadiums, arenas etc) then renting out your space can be lucrative.

There are plenty of third-party apps you can use to promote your space, such as YourParkingSpace. You’ll just need to set your price and your terms and conditions. 

  • Resources required: Off-road parking/a parking space to rent out.
  • Skills/qualifications: None
  • Cost: The only expense will be investing in insurance which starts at as little as £3 per month.

5. Shopping rewards

Fancy earning money whilst you shop? You can thanks to cashback sites that allow you to earn back money each time you make a purchase.

This is a great passive income source providing you would be shopping in the first place, don’t be tempted to overspend or make unnecessary purchases just to try and increase your rewards. 

  • Resources required: Nothing other than a bank account and an internet connection.
  • Skills/qualifications: None
  • Cost: Technically £0; however, you will need to spend money to make the purchases in order to earn rewards.

6. Stock photos

If you’re a photographer then you may be used to being paid for the time and effort you put into photo shoots.

While this isn’t a passive income source, there is a way to make passive income through your skills with a camera that doesn’t involve starting a full-time photography business: stock photos. 

You can sell your photo portfolio to stock photography websites (or start your own) and depending on the site and their terms and conditions, either get paid every time your image is downloaded or in one lump sum. 

There are already millions of stock photographs online, however, and the rise of generative AI means more competition than ever before. For example, as of April 2025, there are 313 million AI-generated images on Adobe Stock, so you’ll need to ensure yours stand out from the crowd to break through an already saturated market.

  • Resources required: A quality camera.
  • Skills/qualifications: Photography skills.
  • Cost: £0 once you’ve invested in a camera.

7. Online courses

a man learning online via his laptop

If you have a skill that you think you can teach others then why not create an online course?

It’s never been a better time for educators to get online and sell digital courses to students. Online learning is the fastest growing education market and it’s predicted that the number of people taking online courses will rise to 57 million by 2027. 

You will need to invest initial time and effort into creating the course, pre-recording lessons, and creating resources and worksheets but the good thing is this will all sit online meaning you don’t need to house physical items. If you build a website with Squarespace, you can even use the specialist Squarespace Courses platform.

Another option is to start a podcast. Some of the best online tutors now teach their students via audio so they can fit lessons easily into their day.

Ideally, you will also automate your marketing and sales funnel to make this a truly passive income source.

  • Resources required: You’ll need to set up a website for your online course and create the full course content, often including videos and worksheets.
  • Skills/qualifications: You’ll need skills and qualifications in your chosen course topic.
  • Cost: £0 – you can absolutely set up an online course for free, but it will require a considerable time investment to get started.
Speaking of starting up...

You’re here because you’re thinking of starting a business, right? Why not get insider advice straight from the horse’s mouth? Our podcast, Speaking of Startups, features warts-and-all fails and inspiring tales from successful founders. Listen along to learn about what to do get started and succeed.

8. Storage 

Wide shot of a wholesale warehouse with a worker in the distance

Another passive income idea is to offer up space to store items for other people.

If you have extensive storage space, such as a large garage or basement that sits empty then why not offer up the space at a cost?

People are always looking for paid storage, whether it’s to house seasonal decorations, a place to keep their belongings between house moves or to keep valuables safe whilst they go travelling, the audience potential is vast.

Consider using a third-party platform such as Stashbee to help you find customers and avoid any liabilities. 

  • Resources required: Empty storage space such as a loft or basement.
  • Skills/qualifications: None
  • Cost: You’ll need special contents insurance which starts at as little as £4 per month.

9. Social media adverts

Vlogger live streaming podcast review on social media, Young Asian woman use microphones wear headphones with laptop record video. Content creator concept.

Running social media adverts can be a great side hustle and can be pretty lucrative!

You’ll first need to build up an engaged audience on your platform of choice, such as Instagram or TikTok. To do this, be sure to choose a niche that you enjoy, such as comic books, decor, cooking, sailing, etc. Plus, with 92% of UK consumers trusting user-generated content over traditional advertising, transparency and authenticity are a must.

Once you’ve built up an engaged following, you’ll be able to approach brands about working with you. If they like your personal brand then they will pay you to promote their brand and products online to your audience.

Whilst being a social media marketing is a great side hustle, you will need to dedicate time to growing your audience before you can begin making any money.

  • Resources required: Social media accounts that have grown an engaged audience. 
  • Skills/qualifications: None but creativity and a knowledge of digital marketing would be ideal.
  • Cost: £0

10. Digital products

Whether it’s a web design template or an ebook, creating and selling digital products on a platform like Amazon can be a great passive income idea.

You do have to front-load a lot of the work, as you’ll need to put the time and effort into creating the actual product first, but once done, you can list it online, set up a digital marketing strategy, and wait for the orders to roll in.

Profit margins are high for digital products as you only have to make the product once, and there’s no limit on how many you can sell. There’s also no need to cover costs for inventory storage and shipping, either.

  • Resources required: You’ll need to create the product, such as writing an ebook or designing web templates. 
  • Skills/qualifications: The skills you need will depend on the product you want to sell, for example if you want to write an ebook you’ll need writing skills and knowledge on your topic of choice.
  • Cost: £0 however you will need to invest time to create the original product.

11. Affiliate marketing

Instagram Influencer Affiliate

Affiliate marketing is a great way to make passive income.

Affiliate working works by recommending a product or service to an audience. Every time a user purchases by clicking on your link to the item, you’ll earn a commission.

If you already have a blog or an engaged audience on social media, then affiliate marketing is the obvious next step, and you can make money by sharing affiliate links to relevant items. This can be a particularly good opportunity given the rise in popularity for social commerce, with 93% of UK shoppers purchasing a product through social platforms.

There are various affiliate programs you can join, such as Amazon Associates and TikTok For Business, and affiliate marketing is low-risk thanks to the fact that you don’t need to invest an initial budget to get started.

It’s also scalable, as you can keep introducing new products to your audience while your previous links stay active and can keep generating revenue.

Beware the 'Side Hustle Tax':

Remember! You may need to pay tax on your passive income. Check out our guide to side hustle tax to ensure you’re fully compliant.

  • Resources required: An affiliate website or social media account with an engaged audience.
  • Skills/qualifications: None
  • Cost: £0

12. Start a YouTube channel

youtube startups screenshot

If you think you could create interesting videos on a certain topic, such as cooking, fitness or makeup, then why not start a YouTube channel?

YouTube has, on average, 122 million users per day, which is a lot of potential viewers for your channel!

Admittedly, getting started on YouTube takes time; you’ll need to grow your audience not to mention film, edit and upload your videos.

Once you’ve started growing an audience and video catalogue however you can monetise your channel, making money from YouTube Adsense every time users watch your videos. Shopify users can do this easily, thanks to Shopify’s partnership with YouTube. 

  • Resources required: A camera to create videos.
  • Skills/qualifications: None but video editing would be a plus.
  • Cost: £0 once you’ve invested in a camera/filming equipment.

13. Investments

Person with pile of coins and piggy bank, money saving concept for future use and financial stability, salary management, personal finance, investment savings.

You don’t need to be an angel investor to back a startup. In fact, it can be a great way to bring in passive income, after all, once you’ve made your initial investment you don’t really have to do anything else!

Thanks to third-party platforms you can now invest a small amount in startups, reducing the risk and need for a large budget.

The returns will depend on the success of the business of course, and before making any investment decisions you should research thoroughly. We can’t give you financial advice so be sure to speak to an expert who can.

  • Resources required: Intel on where and how you want to invest.
  • Skills/qualifications: Money management and financial planning skills.
  • Cost: The cost would be totally dependent on how much you are willing to invest.

14. Buy a website

If you don’t want to spend time building up your business idea then why not purchase one that’s ready-made?

Business websites are put up for sale all the time and most will come with content, an engaged audience and a high domain authority which can considerably bring down costs.

If you go down this route opt for one that is already bringing in money via affiliate links and opt for a niche that you feel comfortable creating content for in the future.

When purchasing the website carefully evaluate the earning potential and how much passive income you think it will generate before you put in your offer.

  • Resources required: None
  • Skills/qualifications: None
  • Cost: Websites can start at around £100 and raise to thousands of pounds depending on their niche, content and audience.

15. Sell crafts

Woman making epoxy resin arts and crafts. Creation of handmade coaster.

If you’re skilled at crafting, whether it’s knitting, painting or origami, why not sell your creations online by starting a craft business?

People are increasingly looking for independent and unique businesses to shop with meaning now is a great time to sell your wares. In fact, 69% of consumers would rather shop with a small business than a larger alternative. 

Selling crafts is a perfect way to target some of those customers. You could also teach crafts by turning your hobby into an online course (more on this above).

Of course, there is an initial investment for materials as well as the time you’ll need to commit to making your items, but if you’re already a crafter in your spare time this is a great way of turning a hobby into an income stream.

The best way to sell your handmade items online is via marketplaces such as Etsy or on your own website.

  • Resources required: Craft equipment and materials.
  • Skills/qualifications: Artistic skills in your chosen craft such as knitting or crochet.
  • Cost: You’ll need to invest around £50 in materials to get started.

Final Thoughts

If you’re looking to make passive income then finding the right idea is essential. You must choose the one that best aligns with your existing skill set and budget.

Some passive income ideas require an initial financial investment, as well as considerable time and resources. Once set up though, they can top up your finances for years.

No matter which one you choose, having a passive income source can be a sensible and exciting choice to make money, without having to start a business.

Lucy Nixon profile
Lucy Nixon - content writer

With 10 years experience in the digital marketing industry, Lucy is a content writer specialising in ecommerce, website building and all things small business. Her passion is breaking down tricky topics into digestible and engaging content for readers. She's also committed to uncovering the best platforms, tools, and strategies, researching meticulously to providing hand-on tips and advice.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

What is a dark kitchen (and how does it work)?

Dark kitchens are revolutionising the food industry by providing a delivery-only service model. Here’s everything you need to know about them.

The name “dark kitchen” may sound sinister, conjuring up images of a sketchy hideaway hidden deep in a dingy alleyway.

But the reality is actually much more harmless than it sounds. Put simply, a dark kitchen (AKA a “ghost” or “cloud” kitchen), is a restaurant that specialises in producing food for delivery without dining areas or customer seating. 

For entrepreneurs looking to start a restaurant business, dark kitchens offer a low-risk entry point into the food industry, while established restaurants can use them to expand into new locations without the expense of setting up a full-scale restaurant.

 What is a dark kitchen?

The “dark kitchen” term was first coined in 2015. The term “dark” comes from the fact that they’re hidden from customers and aren’t open to the public. Instead, they are fully equipped spaces – with proper lighting! – where businesses prepare food just for takeaway services.

With the rise in demand for food delivery services, such as Deliveroo, Just Eat and UberEats, the number of dark kitchens quickly began to increase, especially during the COVID-19 pandemic.

In 2020, around 750 dark kitchens were operating around the UK, in cities such as London, Manchester and Leeds. Popularity has grown further since, and the global market is expected to reach $112.53 billion by 2027.

Who uses dark kitchens?

Many different companies use dark kitchens for their operations. For example:

  • Restaurant chains: Some popular restaurant chains have their own dark kitchens and carry out orders through third-party services. For example, McDonald’s launched its first dark kitchen in Hounslow in 2019, while Wagamama opened one in Hackney a year prior.
  • Delivery companies: Some delivery companies have their own dark kitchens that they rent out to restaurants. For example, Deliveroo’s Editions services allow its partners to rent out dark kitchen spaces and have orders fulfilled by its drivers. Restaurants also pay a fee to cover rent, marketing and other costs.
  • Virtual start-ups: These are restaurant businesses that operate online only and do not have a physical location or dining room. For example, Taster has a virtual list of different food items (e.g. Ugly Chicken, Flat Out and Out Fry) which it offers to restaurant partners to add to their own menus.
  • Dark kitchen operators: Companies that buy dark kitchen spaces to rent out for brands. For instance, Karma Kitchen works to turn underutilised industrial estates into kitchen units, which in turn are offered as workspaces for restaurants.

What are the types of dark kitchens?

The way dark kitchens work is just like how regular restaurant orders are fulfilled. The customer places an order through a delivery app or online ordering system, the food is prepared in the dark kitchen and drivers collect it to deliver it to customers. Some dark kitchens also allow customers to wait and collect their orders.

However, dark kitchens aren’t all the same and come in different types. These include:

  • Traditional dark kitchen: A single restaurant business owns or rents a dark kitchen space, usually specialising in one type of cuisine. They often rely on third-party services (e.g. Deliveroo or UberEats) to deliver food to customers.
  • Multi-brand: A dark kitchen is shared by multiple brands under the management of a parent company. Each brand (with its own cuisine type) operates within a designated area of the kitchen. For example, a dark kitchen might serve Italian food under one brand and plant-based meals under another – all operating out of the same kitchen space.
  • Aggregator-owned: These are operated by third-party companies that partner with restaurant businesses to rent a kitchen space. Deliveroo Editions is a prime example of an aggregator-owned dark kitchen.

What are the pros and cons?

Running a dark kitchen is a popular choice for businesses that want to solely focus on delivery or takeout, without having to juggle catering to in-restaurant customers on top. However, there are also drawbacks to consider as well. These are the main advantages and disadvantages of dark kitchens:

Pros of dark kitchens
  • Improved sales
  • Less staff needed
  • No real estate cost
  • No geographical barriers
  • More expansion opportunities
Cons of dark kitchens
  • Over-reliance on delivery platforms
  • Complicated menu management
  • Lack of physical presence
  • Limited customer feedback
  • Inflexible operating hours

Pros of dark kitchens

  • Improved sales: Dark kitchens can leverage data analytics to better understand customer needs in different geographical areas. By analysing data from food delivery platforms, social media and other digital channels, they can identify specific preferences, popular cuisines and emerging food trends in real time. In turn, this allows them to improve their menu, adjust portion sizes and introduce new items based on what’s most in demand.
  • Less staff needed: As there’s no dine-in service, dark kitchens operate without the need for servers or cashiers. This can significantly reduce the labour costs – and hiring headaches – typically associated with running a traditional restaurant. Without the need to hire, train and manage a large front-of-house team, businesses can focus solely on hiring skilled chefs and kitchen staff to prepare meals efficiently.
  • No real estate cost: Running a physical restaurant can be expensive. Payments for rent, utilities, maintenance and furniture can mount up quickly. On the other hand, dark kitchens don’t require a customer-facing location in busy or expensive neighbourhoods, meaning they can operate in more affordable industrial or less central areas. The only essential costs include the rent for the kitchen space itself, utilities and minimal maintenance for the kitchen equipment.
  • No geographical barriers: Unlike traditional restaurants, which are limited by their physical location and can only serve customers within a specific area, dark kitchens have the flexibility to operate without these geographical constraints. As they focus exclusively on delivery, they can reach a much wider customer base across different neighbourhoods, cities or even regions, depending on their delivery partners and logistics.
  • More expansion opportunities: Expanding a traditional restaurant to new locations is a long and drawn-out process, not to mention expensive too. It involves having to scout potential locations, build a business plan, hire new staff and obtain the necessary permits and licences to operate. Dark kitchens, on the other hand, offer a much faster and more flexible expansion model. Since they don’t rely on physical dining spaces or expensive storefronts, businesses can quickly set up new kitchen facilities in various locations with minimal overhead.

Cons of dark kitchens

  • Over-reliance on delivery platforms: While third-party delivery services can provide access to a large customer base and simplify the logistics of delivery, they also charge high commission fees. For example, Deliveroo typically charges a commission fee of 25-35%, as well as onboarding fees when a restaurant signs up. These fees can significantly eat into a dark kitchen’s profit margins, making it difficult to remain profitable. Delivery delays and incorrect orders can also reflect poorly on a brand’s reputation, even if the problem lies with the delivery partners.
  • Complicated menu management: If a dark kitchen operates multiple cuisines out of the same kitchen, there can be challenges in managing diverse menus. Unlike traditional restaurants that focus on one type of cuisine, dark kitchens may have to juggle various dishes and ingredients, which can make kitchen operations difficult because staff have to handle different cooking methods, preparation times and ingredient management without compromising the consistency of each dish.
  • Lack of physical presence: Without a physical presence, this can hinder businesses from building a strong brand identity and customer loyalty. Moreover, relying solely on digital platforms and delivery apps to attract customers means they have to compete in a crowded marketplace where visibility and brand differentiation are challenging. Customers may have limited exposure to the brand beyond a logo or description on a delivery app, making it harder for dark kitchens to stand out or create lasting impressions.
  • Limited customer feedback: While traditional restaurants can engage with diners and address concerns on the spot, dark kitchens rely on delivery services for these interactions, which can limit direct customer feedback. They may also miss out on valuable insights that could help improve their offerings and adapt quickly to customer preferences.
  • Inflexible operating hours: Dark kitchens are often bound by the delivery platforms’ operating hours and may not be able to adjust their hours based on demand. In turn, this can limit their ability to cater to late-night or early-morning customers, potentially missing out on sales opportunities.

Dark kitchens offer a flexible and cost-effective model for both new and established businesses. By capitalising on the growing demand for food delivery, these kitchens allow restaurant businesses to simplify operations, reach broader markets and experiment with diverse menus – all without the overheads of traditional restaurant set-up.

That said, as dark kitchens continue to pop up, it’s important for operators to understand the challenges that come with them, like relying on delivery platforms and maintaining brand identity. Ultimately, entrepreneurs should weigh the pros and cons to figure out if a dark kitchen is right for their restaurant business and goals, helping them make the right choices to set them up for success in the industry.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

New four-day workweek trial: will it work?

Around 1,000 Brits switched to a shortened workweek on Monday, as the UK’s second four-day week trial gets underway.

Brits are desperate for their workplace to become one of the UK companies that have adopted a four-day week. Being able to work a four-day week will be at the top of many employees’ Christmas list this year; and for a lucky few, Xmas has come early.

On Monday, the UK’s second four-day week trial began. Run by the 4 Day Week Campaign and consultancy firm Timewise, the pilot will see 21 organisations with roughly 1,000 employees switch to the four-day week model for six months, ending next May.

Commenters have noted that this will be the first four-day week trial under a Labour government. There are hopes that this latest attempt could even make its way into policy.

But just how successful was the last trial — and will this latest attempt be any different?

What happened last time?

17 organisations, including law firm Rook Irwin Sweeney and brewer Crate Brewery, have already begun trialling the four-day model. Four more will join later next year. Their staff will now work fewer hours equating to one day less per week — crucially, with no loss of pay.

Participators this week expressed excitement about the move. Georgia Pearson, manager at Crate Brewery, expressed hope it would “aid recruitment, particularly in support office roles.”

Their optimism likely stems from the UK’s last four-day week trial in 2022. Researcher Autonomy, which ran that pilot, detailed a long list of positive impacts in its report.

Convincingly, of 61 participants, 92% chose to continue with the trial, while 18 introduced the benefit as a permanent change. Of these, most cited a boost to morale for the decision.

“Data shows that 39% of employees were less stressed, and 71% had reduced levels of burnout at the trial’s end,” reads the Autonomy report. Other reported benefits were lower staff turnover and greater work-life balance; all without a fall in revenue for employers.

Four-day flaws

Continuing with the trial does not necessarily spell ‘resounding success’, however. When Autonomy returned to its 61 subjects one year later, only 29 had made the policy permanent.

51% is not to be scoffed at. But it does mean that, if the outcome is similar the second-time around, just under half of the 21 organisations taking part in the 2024 trial will choose not to implement the perk in a year’s time.

What unites these four-day week flip-floppers is their approach. Autonomy’s follow-up report states that firms with ‘conditional’ four-day week policies, such as asking staff to meet targets to earn a day off, saw fewer improvements to work-life balance and job satisfaction.

Indeed, as the four-day week has grown in popularity, many businesses are introducing tightly controlled policies that can impact success rate.

Take Asda. The grocery giant asked staff to work a compressed week (the same hours over fewer days) rather than reduced (less hours with no pay cut), causing a rise in worker stress. As a result, it scrapped the policy four months into its own six-month trial.



Labour’s four-day week plan

One person who will likely be watching the latest trial closely will be the Prime Minister. Before it came to power, several senior politicians in the Labour party expressed support for the policy, including deputy prime minister Angela Rayner.

The new government has since doubled down on flexible working rights with its Employment Rights Bill, arguing that work from home policies may help to improve productivity.

In a speech to journalists, Sir Keir Starmer said businesses needed to find a “making the most of the flexible working practices [and] having appropriate arrangements in place” to tackle the emerging culture of “presenteeism” in UK workplaces.

Despite it being rumoured to appear in the Autumn Statement, though, the government has stopped short of sponsoring a four-day week bill amid concerns over how it would impact firms. This latest trial will be a chance to prove out the concept on a national stage.

Claire Campbell, chief executive at Timewise, agrees. Commenting on the trial, Campbell said: “It’s great to see a wide range of employers participating in this latest trial.

“We look forward to sharing the results next year, adding to the body of evidence that supporting people with choices about their working lives makes business sense.”

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

How the Budget could derail your pay rise

A Startups survey of UK employers shows appetite for pay rises and new hires. But will these plans be curbed by the Autumn Budget?

Depending which side of the desk you sit on, last week’s Autumn Budget was day and night. Employees were gifted more protections via the Employment Rights Bill, while employers were gifted a number of new financial commitments to make.

The biggest headline was the increase in national minimum wage (NMW), which will go up by 6.7% next April. Workers who are paid by the hour will soon earn at least £12.21 per hour (£11.55 per hour today). Employer National Insurance contributions (NICs) have also risen.

All staff bonuses come with a trade-off, however. Startups data shows that many firms were planning to invest in pay rises and hiring next year. But with firms now facing a much higher staffing bill, wage growth for private-sector workers has been called into question.

Wage woes loom

In mid-October, Startups surveyed 531 UK businesses about their plans for the year ahead. The results paint a picture of optimism, with many planning to invest in scale-up.

Three in ten told us they expected to hire between one and five new employees to achieve their growth objectives in 2025. In a tight labour market, finding a qualified candidate has been one of the biggest challenges facing small businesses this year.

Retaining this talent in the face of spiralling real wages is a related challenge. Official figures from April 2021 indicate that switching careers is one of the quickest ways to increase salary, with movers growing their wages by 6.6%, on average, compared to those who stayed.

Pre-Budget, our survey shows that 33% of UK firms were planning to increase wages by an average of 5% in order to minimise the risk of staff turnover.

However, this planned payday jackpot for UK employees could be curtailed by the Autumn Statement. Research suggests bosses who had budgeted a 3% pay increase for staff would need to reduce these increases to offset the government’s latest measures.

The joys of spring?

Next April promises little for UK employers to look forward to. At the same time that the new minimum wage will come into force, staffing costs will also surge as a result of the changes to employer NICs — likely putting many at risk of closure.

Chancellor Rachel Reeves confirmed that employer NICs would increase by 1.2 percentage points to 15%. Simultaneously, the minimum threshold at which these apply will lower from £9,100 to a new threshold of £5,000, hitting those who hire part-time workers.

UK staff could feel the impact soon. According to the Office for Budget Responsibility (OBR), roughly 76% of the total cost of the NICs increase will be passed on to employees through lower real wages by the time 2027 comes around.

The watchdog also warned that the measure could lead to the equivalent of around 50,000 average-hour jobs being lost, as struggling businesses make layoffs in order to stay afloat.

Alex Till, Chair of The National Enterprise Network, said: “We must remember our micro and small businesses owners aren’t making huge profits like many corporations and they can’t just absorb these costs.

“Combined with the incoming legislation in the Making Work Pay deal, which will increase employment admin and costs yet further, it feels like yet another burden on the small companies who form the backbone of our economy, and will undoubtedly put many at risk.”



Will the Budget derail business growth?

Changes to employer NICs, combined with a new NMW, have put bosses who want to reward staff in a bind. While economic growth stays slow, the goalposts (in this case, staffing costs) are constantly moving, redefining a competitive salary each month.

In truth, the Budget has complicated these issues, not caused them. For months, firms have struggled to balance the rising cost of employment with the struggle to source qualified staff. And entrepreneurs have taken a ‘stiff upper lip’ approach to the challenge.

Also in our mid-October survey, 82% of UK businesses told us they were either optimistic or very optimistic about growth for their business. It remains to be seen if, and how, last week’s announcement has impacted that outlook.

Vishal Marria, CEO of software company Quantexa, acknowledged that the government needs to raise revenue from somewhere to fix the country’s spending ‘black hole’. But, he added, “we also need to ensure that we’re focused on innovation and growth.

“We need to allow UK businesses to scale if we’re to stay competitive both domestically and internationally. Many, like ourselves, will need to take the time to properly analyse today’s statement, to consider the right next steps for their business and its people.”

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

UK retail jobs with the best (and worst) company culture

Looking for or hiring for a job in retail? We look at the five stores with the best workplace culture, and the five that you’ll probably want to swerve.

Working in retail is never an easy job and a store’s organisational culture can either make or break its employees’ experience and its owner’s bottom line.

When staff feel valued and supported, they’re more likely to provide better customer service, which can drive higher sales and profits for the company. On the other hand, a poor culture can lead to extreme dissatisfaction, a lack of motivation, high staff turnover and damage to the store’s external reputation.

Whether you’re looking for a place to start in retail or want to grow your retail business, we’ve rounded up five companies recognised for their positive workplace culture, and five with a less-than-stellar reputation. Here’s what you need to know.

Hall of Fame

From flexible working hours and good work-life balance to generous perks and benefits and supportive management, here are five of some of the most highly rated retailers in the UK.

1. John Lewis

Breakroom rating: 7.2/10

Aside from its heartfelt Christmas adverts, John Lewis also holds a favourable reputation for its workplace culture based on ratings from Breakroom and Glassdoor. Employees have rated the popular department store favourably for its good flexibility and work-life balance and for treating staff fairly and with respect.

Its parent company, John Lewis Partnership, was also recognised as a menopause-friendly employer in 2022 and was rewarded for creating an inclusive culture where female employees could openly talk about menopause. Around the same time, the company introduced a “package of support” for its department stores, including guidance for management, health and nutrition advice and access to free mental health support.

Lesson for businesses: Investing in employee benefits – whether through flexible policies, access to mental health resources, or targeted training for managers – can help build loyalty and morale, which ultimately boosts productivity and staff retention.

2. Aldi

Breakroom rating: 7.5/10

Supermarket chain Aldi has also been rated favourably for its organisational culture. According to employee reviews on Breakroom, the discount supermarket chain sets high targets such as checkout staff being expected to scan items every 3.5 seconds. 

However, some workers have also described their jobs as “rewarding”, while others have reported strong teamwork, good pay and decent benefits as the best thing about working for the company.

According to Aldi’s latest employee engagement survey, the company scored 82% on positive engagement. 95% of workers are clear on the results expected from them, while 94% understand how their job contributes to its business goals.

Lesson for businesses: By establishing clear and transparent targets and success metrics – through SMART objectives or OKRs – even small businesses can help employees feel aligned with the company’s objectives and valued in their roles. Strong teamwork and rewarding hard work are also part of what makes up a strong organisational culture.

3. Ocado

Breakroom rating: 7.2/10

If you’re more interested in working in delivery rather than in-store, Ocado could be a great choice for you.

The main positives delivery drivers have reported for the company include good flexibility in their working hours, getting paid breaks and being allowed to finish early if they complete their route before their shift has ended. 

Ocado has also introduced a rewards and benefits strategy for its Sunderland-based employees. 

Through its reward and recognition platform Mint, employees can earn virtual currency (Ocadough) by achieving good performance and hitting certain targets. Workers can then spend their Ocadough balance on the Mint platform on branded merchandise, toiletries or the Sunderland Gift Card, which can be spent at over 190 places in the city.

However, Ocado Mint is currently only available for employees based in Sunderland, and other locations haven’t yet been announced.

Lesson for businesses: Implementing a similar rewards or bonus programme – even on a smaller scale – can encourage employees to work towards high standards and feel appreciated for their contributions. Moreover, flexible working policies and incentives like paid breaks or early finishes for completing tasks efficiently are more ways SMEs can offer value to their teams without significant costs.

4. Screwfix

Breakroom rating: 7.5/10

Hardware retailer Screwfix’s core values include building a culture of honesty, respect and authenticity. And judging by the reviews, they definitely seem to be living up to them.

Screwfix has received favourable ratings on both Breakroom and Indeed for its work-life balance, pay and benefits, career progression and overall culture. Workers have reported supportive management, strong team collaboration and good flexibility in their everyday duties.

The company was also appointed in the Top 100 Apprenticeship Employers in 2023, ranking in 69th place and being recognised for its commitment to creating new apprenticeships and the number of apprentices that completed their course – 83% of whom got promoted to a new role after finishing. 

Lesson for businesses: Screwfix’s success with apprenticeships highlights the benefits of investing in training and development programs, which not only attract talent but also encourage long term retention. For SMEs, upskilling initiatives and regular performance management can help build a skilled and motivated workforce, while also boosting the company’s reputation as a topnotch employer.

5. IKEA

Breakroom rating: 7.3/10

Attractive furnishing isn’t the only thing that makes IKEA likeable, as its organisational culture has also been praised among its current and former employees. 

Reviews of the furniture brand mention supportive colleagues, managers who try to accommodate employee wellbeing, flexible work schedules and a good chance of career progression.

IKEA’s Chief Human Resources Officer (CHRO), Ulrika Biesèrt, commented on the importance of company culture, describing it as an organisation’s “superpower”.

“The success of the company is very much a result of our people approach,” she said. “People are at the core of everything we do…we’ve always had this focus.”

Biesèrt added that the company takes a values-first approach to its recruitment process rather than focusing on their previous experience. To ensure the company culture is maintained, Biesèrt also regularly visits IKEA stores to speak to employees on the shop floor and get their feedback.

Lesson for businesses: IKEA’s approach teaches us the importance of embedding core values into every aspect of a business, including the recruitment process. By focusing on hiring based on alignment with company values, small businesses can build a team that genuinely embodies its principles. Additionally, actively seeking employee feedback can help create a culture of trust and continuous improvement.

Hall of Shame

On the flip side, here are five retailers that haven’t scored very well for their organisational culture. Issues like poor management, lack of support and inflexible schedules have led to lower employee morale and satisfaction. 

For those looking to work in retail, it might be worth giving these stores a miss. Employers, on the other hand, can learn valuable lessons from these cases on how certain practices can impact team morale and retention.

1. Sports Direct

Breakroom rating: 4.8/10

While its work-life balance and flexibility are positive points, Sports Direct has been criticised by employees for its negative workplace culture. Workers have reported that the shop floor is often understaffed, staff are called in last minute for work and management treats employees poorly.

The sports retailer came under fire in 2016 when it was reported that its warehouse workers were paid less than minimum wage. Meanwhile, other employees were allegedly treated like “commodities rather than as human beings”, while being put on exploitative zero-hour contracts. 

The company claimed that it scrapped those types of contracts that same year, but according to its Breakroom reviews, 92% of employees have reported being on them. Current reviews also suggest that despite the scandal, there hasn’t been any significant culture change.

Lesson for businesses: The takeaway here is simple and that is to practise leadership styles which prioritise fair treatment, transparent communication and consistent staffing practices. It’s important to ensure sufficient staff levels, fair scheduling and clear expectations. That way, businesses can promote both a healthier work environment and prevent issues that can damage morale and the company’s external reputation.

2. WHSmith

Breakroom rating: 4.8/10

WHSmith has had a positive year so far in terms of sales, increasing by 8% to £926 million, while its travel business surged by 13%. The company also announced it was going to start selling vinyl records after 30 years.

But despite the good news for its sales and profits, WHSmith’s organisational culture behind the scenes has been quite the opposite. Employee reviews on Breakroom and Indeed report a lack of training, poor communication, little to no support for employee wellbeing and the shop floor often being left understaffed.

Lesson for businesses: Strong sales and profitability should go hand-in-hand with a good organisational culture. Investing in comprehensive training, clear communication and adequate staffing can make a significant difference in employee satisfaction and turnover. Offering support for employee wellbeing will also help build morale and boost productivity.

3. CeX

Breakroom rating: 5.1/10

CeX might be a handy place to go if you want to sell any unwanted DVDs, games or electronics, but going by employee reviews, it’s probably not worth working for.

CeX has scored poorly on Indeed for its low pay and benefits, lack of job advancement and poor management. Workers have reported unsupportive behaviour from management when dealing with aggressive customers, poorly arranged schedules and a stressful work environment.

One former employee wrote on Reddit: “Give your staff proper training on how to deal with bad customers instead of the s*** you teach us now. Treat your employees like employees, most of them were loyal customers before joining you.”

Lesson for businesses: SMEs should ensure that employees feel valued, supported and equipped to handle workplace demands. Providing effective training – especially for managing difficult customer interactions – can help staff handle challenging situations confidently and professionally. Moreover, fair pay, clear advancement opportunities and well-organised scheduling contribute significantly to a positive workplace environment.

4. Morrisons

Breakroom rating: 4.8/10

When compared to the likes of Tesco, Sainsbury’s and Aldi, Morrisons seems to be falling behind when it comes to offering a good company culture.

Based on employee reviews, the supermarket giant has been criticised for offering unpaid overtime, setting unrealistic expectations for workers and changing shift patterns at the minute.

Staff also rated morale for Morrisons as “super low” last year, following a substandard pay rise after the government announced an increase in the national living wage. Employees were paid £10.42 per hour as opposed to £10.20 – only a mere 22p difference compared to the likes of competitors, some of which had boosted their rates to £11 per hour.

A Morrisons employee told The Grocery Gazette: “Morale is super low at the moment for staff, as those who now happen to be on minimum wage after the uplift feel they have no reward for their loyalty to the business.”

Lesson for businesses: Here, it’s all about recognising the importance of fair compensation, employee morale and open communication. Competitive wages and staff loyalty are essential components of a motivated workforce, while clear expectations, manageable workloads and flexibility can help prevent burnout and foster a positive work environment. 

5. Deichmann

Breakroom rating: 4.0/10

Deichmann’s poorly rated organisational culture hasn’t been a good look for the footwear retailer. Employees claim that there is too much focus on Key Performance Indicators (KPIs), which are often set unrealistically. 

Moreover, there is allegedly a culture of bullying, as staff have reported abusive and rude management, favouritism and a negative and aggressive environment. Staff also say there is little to no work-life balance, long working hours and that they are often contacted by management on their days off to cover shifts.

Lesson for businesses: It’s important for businesses to understand the detrimental impact of overemphasising KPIs. Instead, they should establish realistic performance expectations and promote a supportive culture, while also casting out any kind of workplace bullying or favouritism. Additionally, fostering a healthy work-life balance by respecting employees’ time off will help to improve morale and loyalty. 

If you’re looking to start your own retail business, understanding the importance of a positive organisational culture can set you apart from competitors. Prioritising employee wellbeing, fostering open communication and establishing clear expectations can help create an environment where staff feel valued and motivated.

Moreover, ensure to invest in training, offer fair compensation and actively seek employee feedback, as this will help enhance morale and retention. Remember, a happy and engaged workforce not only improves customer service but can also boost sales and build a loyal customer base.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

What are ghost jobs (and how can you avoid them)?

While unanswered applications aren’t anything new, ghost jobs have continued to haunt job seekers’ career search.

When looking for work, any current or former job seeker will tell you that they’ve been ghosted at least once during the recruitment process.

Job seeking itself is never a fun task, and not hearing back from employers about a role you’re interested in makes it all the more frustrating. 

But getting ignored might not necessarily mean something’s wrong with your CV. Rather, the job just never existed in the first place. 

This practice is known as “ghost hiring”, and has been nothing short of grim for job seekers looking for their next opportunity in the UK’s current job market.

What is ghost hiring?

Put simply, ghost hiring (or a ghost job) is when a company posts a job listing but doesn’t have any intention of hiring anyone.

Amid mass layoffs in the UK – with around 82,000 redundancies being made as of July 2024 – many employees have been left to look for new roles and navigate an extremely uncertain market.

The UK has 8% fewer job openings than before the COVID-19 pandemic, and the unemployment rate is also expected to rise to 4.4% in 2025.

With these figures in mind, according to research by StandOut CV, over a third (34.4%) of job listings studied were found to be ghost jobs. Veterinary nurse positions were found to have the most ghost job listings (59%.1%), followed by software engineering (46.5%) and cybersecurity analysts (45.7%).

Additionally, a survey by Clarify Capital revealed that while 68% of hiring managers had job postings active for over 30 days, 43% aren’t actively trying to fill the positions.

Why do employers post ghost jobs?

Despite how disheartening ghost jobs are to candidates, there are actually a few reasons why a company may carry out this practice. For example:

  • Building its talent pool: Even if a company isn’t actively hiring, it may post a job advertisement to collect CVs and build up a list of potential candidates for future openings. So while the position isn’t open yet, it could become available later down the line.
  • Conducting market research: Just like conducting marketing research to attract customers, ghost hiring is a form of candidate research. Businesses can gather information to determine what skills are available on the market or determine salary expectations.
  • Showing economic optimism: Some companies like to give the idea that they’re growing to present a positive image to customers, clients and investors.
  • Testing job ad effectiveness: Just like when companies run and analyse ad campaigns, they can also post ghost jobs to determine how well they attract potential candidates. This could include experimenting with different job descriptions, titles and formats to see which one will attract the best candidate when vacancies become available.
  • Not removing an expired ad: Sometimes, there aren’t any ulterior motives. A company could have already hired someone, but just haven’t taken the advertisement down yet. Either the hiring team forgot, or the company wants to keep the ad live in case it doesn’t work out with the new hire.

How to avoid ghost jobs

While companies have reasons to engage in ghost hiring, job seekers don’t want to waste their time applying for a job they’ll never hear back from. Peter Duris, co-founder and CEO of Kickresume shared some red flags to look out for:

“If a listing doesn’t have a clear timestamp or was posted months ago, it’s worth being cautious. Most roles get filled much faster than that,” he said. “Usually, the hiring manager might’ve just forgotten to remove it. However, sometimes it’s left up intentionally. You might also see the job on Indeed or another search site, but not on the company’s own website.”

Other signs of a ghost job include vague job descriptions or lack of salary information.

How do I know if the job is real or not?

If you’re unsure about a listing, it’s always a good idea to reach out to the company directly by email or phone to ask if the role is still open,” Duris added. “Talking to someone at the company can help you find out how serious they are about hiring right now.”

How to be a ghostbuster

  • Check the job posting date: Make sure to look at when the job was listed. How long has it been since it was last posted? If it’s been over 30 days, it could be a ghost job.
  • Check the salary and description: How much is the role paying? If you can’t find the salary information, this could be a potential red flag. Also if the job description is vague and lacks any proper detail on what you’ll be doing day-to-day, there’s a good chance it’s a ghost job.
  • Cross-reference with the company website: Check the company’s career page to see if the job is listed there. If you can’t find it, it’s likely that the job is either expired or not real.
  • Check the company’s social media: Similarly, have a quick look through the company’s social media to see if there’s any indication of whether they’re hiring for the role (e.g. posting about job openings or welcoming any new hires).
  • Contact the company directly: If you’re still unsure, it doesn’t hurt to simply reach out to the hiring manager to ask if the position is available. This should give you a direct answer on whether the job is active or not.

Right now, there aren’t any laws that ban ghost jobs in the UK and the lack of regulation means they’re likely to persist in today’s job market, However, it isn’t a recommended practice for businesses, as it can potentially harm a company’s reputation if savvy jobseekers spot the signs and steer clear.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

I waited three years to launch our media campaign

John Walsh, co-founder of the UK’s fastest-growing gut health brand, Bio&Me explains why patience is a virtue when it comes to launching to the media.

Starting a new business is full of tricky decisions. And one of the biggest dilemmas for founders is knowing when to launch your first major media campaign.

At Bio&Me, we recently embarked on our first large-scale media push, focusing on building our brand presence across the nation’s capital. Our gut-loving granolas, yoghurts, and flapjacks have been featured on London Underground ads, buses, roadside billboards, and more. We even added radio, podcast ads, and a consumer sampling campaign into the mix.

Since shouting about the activity on LinkedIn, I’ve received countless questions from other startup founders about when is the right time to ‘go large’ with media.

I thought I’d share some insights that might help fellow entrepreneurs to work out when the timing is right. That’s not to say that I or the team are the fountains of all knowledge (far from it). But here’s what drove our thinking…

1. Be patient

When it comes to launching a big media campaign, my first piece of advice might surprise you. I’d say, take a cold shower and tell yourself not to do it!

Once you’ve had the first inkling of an idea, wait a year. And possibly even another year after that. At Bio&Me, we first thought about launching a big media push about three years ago. But time and time again, we made the strategic decision to hold off.

It’s easy for startups to rush exuberantly into putting money into exciting, sexy advertising campaigns, but it’s crucial to build solid distribution before making the jump. Why? Well, if you’re a retail business, like we are, then even if your retail marketing campaign performs well, it’s unlikely to pay off if your brand is only available in a small number of outlets.

Ideally, you want your distribution to be at least 60% before taking the plunge. For larger companies, I know they tend to target around 80% distribution. We took those extra three years to work hard on expanding our distribution before committing to a national launch.

2. Start small and learn what works

Once you decide the time is right, don’t go ‘all in’ from the get-go. Instead, start small and targeted, so you can learn what works best for your business.

At Bio&Me, even though we’re backed by big names such as Harry Kane, we had a moderate budget (much smaller than you might guess). Especially for a London launch.

Whilst wanting to be highly visible across the city, we worked tirelessly to get the best deals and deliver the most targeted campaign possible.

Being focused means we can easily assess what worked and what didn’t work so well. So, you don’t need to have a nationwide rollout right away. A well-placed, highly targeted strategy can help you gauge effectiveness and finesse for future (larger) campaigns.

3. Explore media incentives

When you’re ready to take the step, be sure to look into media company programmes for startups. Many offer special promotional schemes, such as Buy One Get One Free deals on advertising space. Some even have specific startup-focused discounts.

I probably shouldn’t namecheck each provider here, but they’re generally very good. And I commend the media buyers for supporting small businesses in this way. As a startup, these schemes are definitely worth exploring, as they can ensure your budget stretches further.

One word of warning: the only form of scheme I am very sceptical about is equity-for-media schemes. Equity is such a precious commodity and there is no way of knowing the media will give you the return you need, so tread carefully if you decide to go down this route.

4. Amplify impact in-store

One key challenge is measuring your campaign’s effectiveness. Unlike digital ads that can be directly tracked to websites, the impact of out-of-home media is harder to quantify. In my thirty years of marketing, no-one has been able to definitively prove its ROI to me, anyway.

So, how do you ensure your campaign really delivers? The key is to align your media efforts with in-store promotional activity. As part of our recent push, the Bio&Me sales team secured valuable off-shelf displays across the likes of Holland & Barrett, Sainsbury’s, Tesco, The Co-op, Waitrose, with a mix of gondola ends, shippers, and clip strip shelves.

This in-store supermarket visibility, which they planned to coincide with our media campaign, maximised the reach and created a seamless brand experience for consumers. In fact, we only decided to go ahead with the media campaign after confirming these in-store promotions.

We told our sales team back in February that if they could secure the right display opportunities for September, we’d push the button. They delivered, and the alignment made our overall campaign much more effective.

5. Ask around!

For those who are thinking about their first big media launch, I’d recommend reaching out to fellow business leaders for their perspective. If you don’t ask, you don’t get.

If you’re a fellow startup founder, feel free to get in touch with me via LinkedIn if you have any questions or thoughts on the above.

And finally, let me just say, good luck! Your first media campaign is a major milestone to hit. I hope it means you have got off to a great start, and that continues for you.

Jon Walsh, co-founder of Bio&Me
Jon Walsh, co-founder of Bio&Me

Jon Walsh founded Bio&Me in 2019 with Dr Megan Rossi. He has a commercial and marketing background spanning 30 years, working on some of the UK’s best-known FMCG brands including P&G and Nestlé. The business is now the fastest-growing gut health brand in the country, with sales of over £10m, and featured in the Startups 100 last year.

Visit Bio&Me

For more expert advice, why not listen to the Speaking of Startups podcast? Hear from our inspiring guests and their treasure trove of tips for aspiring founders.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

From journalist to entrepreneur: Jason Feifer on the art of the pivot

We're joined by Jason Feifer, editor-in-chief of Entrepreneur Magazine, who shares valuable lessons from his experience pivoting careers and turning fear of failure into resilience

Ever wondered how to pivot your career and turn your skills into a thriving business? Join us on this episode of Speaking of Startups, as we chat with Jason Feifer, editor-in-chief of Entrepreneur Magazine.

As well as running this prestigious title, Jason is a podcast host, keynote speaker, startup advisor, and community builder. He’s also the author of the book Build for Tomorrow, which guides other would-be entrepreneurs on how to prepare for change, quiet their panic and find new strengths on their path towards launching a venture of their own.

In this episode, Jason shares his inspiring journey from a small-time journalist to a renowned editor, and then pivoting to becoming a successful entrepreneur. You don’t need a media background to take lessons from Jason’s career, either. He’s here to explain how the core skills that may have brought you to your original career of choice – and that you cultivated there – can be transferred in ways that can open up a whole new path for you.

I had learned to be a journalist. But really, what I had learned to do is to understand people, to tell stories, to process information and make it useful to other people. And I came to realise that I could take those skills and apply them to standing in front of a corporate team and helping them think through big challenges, or in consulting with people. I can be a storyteller for other purposes.

Of course, there’s little in the working world that can feel scarier than a career pivot. That’s especially true if it means walking away from a secure salary for something you know how to do well, and trying your hand at something of your own that you may fail at.

Jason has some key advice here, and even shares some personal tips given to him from speaking with actor Ryan Reynolds, who felt his own sense of fear moving into the business world. As the Deadpool star once told Jason, “to be good at something, you have to be willing to be bad.”

Jason has his own, constructive approach on how to take your fear of failure and channel it into a learning process that can truly help you build your resilience and, ultimately, your career:

Something that I have learned is that fear, failure? It's really valuable to reframe that as data. And I've taught myself how to do that. When you fail at something, you're not failing at it. What you're doing is you're gathering data. You have learned something about what does and does not work. And if you can wrap your head around that, then it doesn't feel personal anymore.

Jason also has guidance for anyone seeking to begin a business by leaning into their personal brand, or by nurturing one from the ground up in the first place.

In this age of ‘LinkedInfluencers’ and viral TikTok stars who’ve gone on to launch successful businesses of the back of their personal branding, it’s little wonder that so many entrepreneurs go down this route. But, Jason offers a note of caution for anyone diving straight into the personal branding journey:

A personal brand is not a thing to just do one day. A personal brand is a tool that you're building. And so the question is, what's it for?

We hope you enjoy this episode of Speaking of Startups, and be sure to subscribe to ensure you always get the next available episode first.

This episode is hosted by Eloise Skinner, founder of two businesses herself, as well as a published author and contributor to multiple sites, including our own Startups.co.uk, as well as Entrepreneur, Business Insider, and Management Today. You can learn more about Eloise and her own journey at ⁠eloiseskinner.com

For more from Jason, head to his website jasonfeifer.com, where you can also learn about his book, Build for Tomorrow

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

7 funniest Temu product fails

Shopping on Temu can feel like a gamble you don’t always win. Here are the best Temu product fails that you’ll want to avoid.

Whether you love it or hate it, Temu has become a shopping sensation for many.

Having only just launched in the UK in April 2023, the Chinese ecommerce website quickly became the most downloaded shopping app in the country – raking in 15 million users, generating £10.3 billion in sales and holding a market cap of $170.08 billion.

Customers turn to Temu because of their extremely low prices, while also offering a good variety of products for different customer needs – from clothing and accessories to gadgets, home decor and novelty items.

But sometimes, things are cheap for a reason, meaning you might end up with something that doesn’t quite match the photos or the quality you expected. And while many customers continue to flock to Temu, sometimes the price isn’t always right.

1. What the sock?

Buying unofficial merchandise can be risky, but for one couple, these knock-off Disney socks had them in stitches.

Emilie and John Fernstrom shared their ordeal on TikTok, where John explained that his wife had bought the socks from Temu in preparation for their “upcoming Disney trip”.

But while the characters were recognisable, it was the names that really threw them off.

Chip from Chip ‘N Dale had become “Chib”, while Mickey Mouse was now known as “Miikey”. Only minor errors, but it gets a lot worse.

Minnie’s name was changed to “Minmee”, Donald now went by “Tonaid” and Piglet was renamed to “Bigeet”.

The couple’s TikTok video quickly became viral, but Temu soon removed the product from its site, with a spokesperson telling The Mirror that it “prioritises intellectual property (IP) protection” and removes listings that try to imitate well-known brands. Probably wanted to avoid getting sued by Disney too.

@collab

Typo? Temu? Or avoiding copyrights? 🧦 #socks #temu #oops #disney #mickey #fypage credit: @Emilie

♬ original sound – collab

2. Aloha-oi!

Temu’s hilariously lousy typos strike again. 

This time, a mother and daughter were preparing for a Hawaiian-themed birthday party and had ordered stickers from Temu for the occasion.

At first, everything looked as expected, with popular phrases like “Aloha” and “Tiki Time” displayed on the stickers. However, the last one would have party guests spitting out their Mai Tais.

Sometimes, even just getting a single letter wrong can throw off the entire word. And for this mother-and-daughter duo, it was a set of stickers that read “Let’s Flaminge” pasted across a backdrop of palm trees and flamingos. Let’s just hope this wasn’t a kid’s birthday party they were planning for.

@chelseyedwards_13

FLAMINGE😂 #fyp #funny #temu #temufinds

♬ original sound - Chelsey.E

3. Size DOES matter

Buying online can be risky when it comes to getting the right size.

But typo tragedies aside, Temu has also become controversial for “catfishing” its products. Customers have felt misled by certain items listed on the site, particularly when the actual size turns out to be significantly smaller than what was portrayed in the photos.

There are many examples you could find, but this one in particular takes the cake.

Going by “Just Nina” on TikTok, this user explained that her mum had purchased a golden plant stand, but what arrived looked like it could be used by the family hamster, standing at only a few inches tall.

Terribly inaccurate when you look at what it looked like in the photos, but also serves as a reminder to always check the measurements before ordering.

Temu table - expectations vs reality

4. Not a hot look

They say beauty is pain, but we’re pretty sure hair crimpers aren’t meant to make your hair look like a trypophobic nightmare.

This is exactly how influencer HopeScope looked when she tried out a pair of crimpers from Temu – part of the lost packages she had bought and tested out on YouTube.

Hope was probably expecting beachy waves, but in the end, her hair ended up looking like it had just come out of a waffle press. Unfortunately, brushing out didn’t seem to salvage the disastrous look either.

Electronic products from Temu are generally considered to be hit-and-miss, so if you’re looking for reliable straighteners or other products, it might be worth ditching the bargain price for a trusted and better-quality product.

A screenshot of a YouTube video from YouTuber HopeScope tyring out bad hair crimpers

5. Doesn’t quite fit the mould

There are many things that you can associate with Christmas, but what this small business ended up with didn’t quite hit the mark for what they were looking for.

Wax melt business Scent Serenity ordered a Christmas tree mould from Temu to add to their festive offerings. 

But instead of a Christmas tree, the mould ended up being of the wandering ascetic Buddha. Definitely not the first thing that comes to mind when building products around the festive season.

@scentserenityuk

#waxmelt #waxmelts #christmaswaxmelts #christmas #festive #funny #lol #bhudda #temu #temuorder #waxmould #waxmeltseller #waxmeltbusiness #fail #fails #failvideo #lol

♬ Merry Christmas and Happy New Year – neozilla

6. A little too realistic

Quality is always important when it comes to selling products. As for the infamous Temu croissant lamp, this probably meant looking as realistic as possible.

Neta Murphy ordered the croissant lamp from the site as a birthday present for her sister. However, after returning from work one day, she discovered ants crawling over the lamp.

The ants weren’t tricked by the product’s realism. Instead, Murphy found out that the lamp was literally made from the popular French pastry and covered in resin.

The reason behind this bizarre choice of material could’ve been inspired by Japanese artist Yukkiko Morita, who started covering leftover bread and pastries and using them as lamps to tackle the excessive amount of unsold bread going to waste. 

Morita later went on to sell her artwork online, likely catching the attention of Temu copycats that sold the same kind of product for much cheaper. We just hope Temu’s return policy covers eaten products.

@froginahatgirl

Pls explain temu

♬ original sound – froginahatgirl

7. Copycat catastrophe

Copycat and dupe products aren’t anything new, and places like Temu and Shein are notorious for copying items from other businesses.

The beauty and fashion industry in particular have seen an increase in cheaper alternatives to high-end products. According to research by Barclays, 32% of customers are now buying dupes due to the cost-of-living crisis.

Unsurprisingly, Temu has jumped on the bandwagon, though its Brazilian Bum Bum Cream dupe has been nothing short of disappointing for one Temu customer.

Temu’s version of the popular Sol De Janeiro product was priced at just $7 (£5.39) – a hefty difference compared to the original’s £36 price. 

Sara Helyse tested the alternative on TikTok, but was disappointed to find it had a paste-like texture and smelt like paint. Just goes to show that sometimes a bargain isn’t worth the sacrifice in quality.

“I will never betray you again Sol De Janeiro.” the video caption reads.

@__sarahelyse

I will never betray you again @Sol de Janeiro 🥲🫶🏼 #bumbumcreamdupe #dupefail #bumbumcream

♬ original sound – sar🤩

Temu takeaways

Temu’s appeal lies in its rock-bottom prices and vast selection, making it a hit among bargain hunters. However, as these stories prove, the quality can be unpredictable. So if you’re willing to take a gamble, Temu can be a treasure trove of unexpected finds – just be prepared for the odd surprise when the package arrives.

For SMEs, there are a few important lessons to take on board. Most notably, consistency in product quality and clear, honest descriptions are important for building a good customer experience and lasting trust. While low prices can attract buyers, quality and accurate representations are what truly stick and get the best feedback.

It’s about focusing beyond price, such as offering reliability, thoughtful branding and customer service. Quality control and transparent communication can work hand-in-hand to build trust, ensuring customers feel confident that what they see is truly what they’ll get. Meanwhile, SMEs can avoid the pitfalls that come with disappointing customers, turning first-time buyers into loyal supporters and avoiding unnecessary returns.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Groceries in minutes? The rise and fall of Getir

Speedy grocery delivery service Getir has exited the UK market after just two and a half years, but what contributed to its downfall?

The name “Getir” might not be familiar to most UK shoppers. And that’s little surprise, given the company only operated for around two-and-a-half years before shutting down its UK operations.

The Turkish ecommerce startup – which specialises in fast grocery delivery services – announced in April 2024 that it will be exiting the UK, US, Netherlands and Germany. The company stated that it wanted to focus on its home market, where it could better leverage its resources and ensure operational profitability.

It was a speedy exit for the quick commerce brand, and one worth delving into. Below, we’ll explain the main factors that led to Getir’s decision to call it quits.

Overexpansion

Getir expanded rapidly during the COVID-19 pandemic, having launched in the UK and other countries in 2021. A year later, it acquired rival rapid delivery firm Gorillas for £1.2 billion. Together, the companies launched Europe’s biggest store network for fast grocery delivery for customers in the UK, Germany and the Netherlands.

The company initially saw success with its rapid growth, reaching a valuation of nearly $12 billion (£9 billion) in early 2022. However, as lockdown restrictions began to ease and more competitors emerged, Getir soon started facing increased pressure on its market share.

Online retail expert Martin Newman told the Grocery Gazette that excessive expansion was a poor decision on the company’s part.

He said: “They’d have been better to double down in one or two markets initially, get the model right and grow from there.”

Waning demand

The lockdown period in the UK proved to be a pivotal period for Getir and other online grocery businesses alike. With supermarkets operating under strict restrictions, many consumers turned to online shopping for their grocery needs.

Before the pandemic, only 10% of grocery shopping was done online. This later increased to 16% during the first few months of lockdown, with major supermarkets having to ramp up their delivery services. For example, supermarket giant Tesco doubled its number of delivery slots, including its click-and-collect services to 1.2 million. Sainsbury’s also increased its number of slots by 75%.

However, demand for online grocery services started to slow down after lockdown restrictions eased and more people returned to physical stores. 

It was reported that online grocery penetration peaked at 13.4% in 2021, but the following year saw market growth decline by 12%. A study by the Statista Research Department also suggested that online grocery shopping was becoming unfavourable to consumers because of too many substituted items (with 42.5% of shoppers reporting this), while over a third (33.7%) said they weren’t able to find a suitable delivery slot.

“The rapid delivery space has also been significantly affected by the cost-of-living crisis and a reduction in consumer spending,” Newman added. “Why would you pay extra for rapid home delivery if you don’t need to? This obvious drop off in demand in turn has led to private equity and venture capital funding drying up.”

That being said, things have started to pick up again, as demand for online grocery shopping is now expected to grow by 3.1% in 2024.


Fierce competition

While Getir weren’t the only online grocery business struggling post-pandemic, major competitors, such as Deliveroo and UberEats, were still able to perform well. For example, Deliveroo’s revenue reached an all-time high of £2.03 billion in 2023, a 2.8% increase from the previous year. UberEats generated £700 million in the same year.

These companies already had strong footholds in the broader delivery market – not only offering groceries but also restaurant deliveries, convenience items and other services. This gave them a more diversified and resilient business model. 

Supermarkets have also jumped on the rapid delivery service bandwagon, including Tesco’s Whoosh, Sainsbury’s Chop Chop and Ocado’s Zoom.

Smaller companies were also entering the online grocery and delivery space, such as DoorDash, GoPuff and Zapp. Price wars became rife as a result, leading to increased competition and pressure on profit margins. Getir attempted to compete by discounting some products by around 45% in 2023 to attract customers struggling with inflation and the cost of living crisis.

High operational costs

It was reported that Getir lost £168 million in 2022, which was 45% more than the previous year. Its cost of sales was also at £120.3 million, which unfortunately outran its revenue growth. 

Other on-demand commerce startups were also struggling, with Zapp reporting a loss of £92.5 million the same year, while GoPuff lost £93.8 million. Zapp has since turned things around by focusing on its London market where business has more than doubled in the past 18 months.

To make matters worse, its valuation nosedived from $11.8 billion (£9.68 billion) to $2.5 billion (£2.05 billion) in 2023, even after securing 500 million (£410 million) in a funding round.

Leadership and management issues

Behind the scenes, there were notable tensions between Getir’s founder, led by CEO Nazim Salur and its foreign investors. There were disagreements over business strategies, such as pricing and product offerings. 

For example, investors argued that the company selling a banana for as little as 9 cents during its Black Friday deal conflicted with its premium brand image, while others warned that these decisions would hurt profitability.

Additionally, Getir’s acquisition of Gorillas added more complications to its operations. Integrating Grollas’ technology, warehouses and staff into Getir’s system created significant operational challenges and increased costs. 

This move also led to the departure of several key executives, including the Gorillas COO and CFO. More turnovers later ensued, most notably the departure of Chirs Chayaa, who led the company’s UK operations, amid a round of mass redundancies which saw around 300 staff laid off.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

I’ve tested Squarespace’s Acuity Scheduling: should your business use it?

Squarespace's Acuity Scheduling tool makes it easy to accept and manage bookings online by streamlining the process.

Startups.co.uk is reader supported – we may earn a commission from our recommendations, at no extra cost to you and without impacting our editorial impartiality.

If you want to offer services and appointments to customers, then Squarespace’s Acuity Scheduling tool could be the ideal solution for your small business. Hosted by one of the best website builders on the market, Acuity Scheduling makes the process of creating and managing bookings easy thanks to its impressive suite of features and automation.

In this guide, I’ll discuss pricing and share some easy steps to help you get started with Acuity Scheduling.

Is Acuity Scheduling any good for your business?

Squarespace landing page for Acuity Scheduling

I tested Squarespace’s Acuity Scheduling via my existing Squarespace account. Source: Startups.co.uk

Before I dive into my experience using Acuity Scheduling, here’s a quick overview of the tool’s main pros and cons:

Pros
  • You can use Acuity Scheduling with or without a Squarespace website, making it very accessible for different business types
  • You can easily integrate Acuity Scheduling with your Squarespace site thanks to the pre-designed ‘Scheduling’ block in the editor
  • Improve the customer experience with automated reminders – this also helps to minimise missed appointments
  • Acuity Scheduling’s interface is very beginner-friendly to use
Cons
  • Acuity Scheduling is a separate subscription from Squarespace’s website builder, so it’s an additional cost to consider (the starting plan costs the same as the cheapest Squarespace website builder plan)
  • The design options for your scheduling page are very basic – I could only change the font type and colour palette

I highly recommend Acuity Scheduling for any business looking to offer appointments, whether you operate virtually, physically, or in both spaces.

For example, you might be a therapist looking to provide online and in-person sessions, or maybe you’re a nail artist trying to source an appointment system that’s easy for customers to use. Whatever your business needs, Acuity Scheduling’s ease of use, list of features, and somewhat affordable plans make it a decent option for small to medium-sized businesses.

How much does Acuity Scheduling cost?

Acuity Scheduling is an add-on provided by Squarespace – whether you have a Squarespace website or not, you can use the tool. But, you need to pay for it. Acuity Scheduling has three paid plans, ranging from £11 to £37 per month (billed annually). Below, you can see the monthly and annual fees (per month) for each plan:

Acuity PlanEmergingGrowingPowerhouse
Pay annually£11 per month£20 per month£37 per month
Pay monthly£12 per month£22 per month£40 per month

You can get started with the 14-day free trial to test things out for yourself and see if the tool works alongside your business. No credit card or website is needed. However, when you’re ready to pay for a plan, I recommend paying annually – you can save up to 9% on your chosen plan.

All three plans include calendar syncing, invoicing, and email reminders for customers and clients. Generally, I recommend the Growing plan since it also includes text reminders and bundling/subscription options. I’ll discuss these features in more detail later to help you get a sense of which plan would best suit your needs.

My experience using Acuity Scheduling

Dashboard and onboarding steps when using Acuity Scheduling

I worked through the three steps, from creating appointments to designing my scheduling page. Source: Startups.co.uk

I could sign up for Acuity Scheduling from its dedicated page on the Squarespace website by clicking the ‘Try Scheduling’ button. Alternatively, I could navigate to the tool through my existing Squarespace website – you can find it under ‘Scheduling’ in the account dashboard sidebar. That said, you don’t need a Squarespace website to use the tool.

Once on the Acuity Scheduling page, I was presented with three onboarding steps to help me get started, which I’ll walk through below:

1. Create appointments

Acuity Scheduling first asked me to create the appointments I wanted. By clicking on the instruction, a drop-down box appears. From here, I could choose the appointment size (personal or class), set the duration length, and assign pricing to the appointment. All in all, this took me seconds to set up.

The additional settings accessible from this step let me make further changes, such as adding new appointment types, and creating add-ons or coupons. This page also gave me the chance to set ‘Global Scheduling Limits’, which basically means I could create rules to apply across all appointment types. For example, I decided to allow customers to reschedule or cancel bookings if needed.

Form to create an appointment in Squarespace's Acuity Scheduling tool

I found the appointment creator incredibly simple and quick to use. Source: Startups.co.uk

2. Set availability

The next thing Acuity Scheduling asked me to do was set my schedule. This helps customers know when you’re available so they can find an appointment that best suits their calendar.

At this stage, I could set which days and times I was available. I could even add rows for each day if I had multiple time windows to display – as you can see from the image further below. This let me create a unique calendar based on my schedule and business needs.

And, similar to creating appointment types, there are additional settings with this step too. For example, I could create more calendars if I had multiple employees with different availability, and I could set resources or rooms for different appointment types.

Form to set availability in Acuity Scheduling, with certain weekdays selected

I had so much flexibility when setting my availability as Acuity Scheduling let me customise my calendar completely. Source: Startups.co.uk

3. Design your scheduling page

The final onboarding step is to customise your scheduling page. This is what customers and clients see when booking an appointment with your business. For such a design-focused website builder, I expected more styling options when I first reached this stage.

Instead, I had very limited options. I could pick between two templates: monthly or daily. I chose the monthly template as it provided a clear overview of what’s available long-term, as opposed to the focused daily view. The only other areas I could customise were the font type, colour scheme, business information, and business logo. Unfortunately, Acuity Scheduling didn’t pull my brand colours through from my existing Squarespace website (despite working from the same account) so I had to enter these again.

If you have good coding knowledge, you can add custom code to the ‘Advanced CSS’ section, but this isn’t something I’d recommend beginners play around with.

Page to edit the appearance of your scheduling page in Acuity Scheduling

I had limited customisation options when designing my scheduling page. Source: Startups.co.uk

While working through this step, I appreciated the box to the right which gave me a preview of the page so I could see my edits immediately. This can be expanded to give a better view, or you can see the live page.

Before wrapping up the third suggested step, I also clicked on ‘Scheduling Page Options’ in the sidebar. This presented a list of checkbox options for me to toggle on or off and personalise my scheduling page.

‘Show “Schedule another Appointment” button’ (in case customers want to book multiple classes or meetings) and ‘Services: Hide Spots Left’ (so customers can only see availability and not the demand) are the only two selected by default. Other options are available, such as ‘Require Phone Number’ and ‘Hide Prices’.

Once I’d completed these three steps, I could then browse further customisation options and Acuity settings. After the initial set-up, I would definitely recommend following up with these – setting up payments and syncing your calendar are particularly useful for small businesses.

Top tip 💡

If you want to add Squarespace Acuity to your Squarespace website, it’s easy. When you’re in the editor, simply choose to add a new section and navigate to the ‘Scheduling’ category. You’ll see six different design options to pick from. Once added to your site’s page, the two will seamlessly connect.

Acuity Scheduling features

Acuity Scheduling boasts a wealth of features to help simplify and streamline appointment management. It’s self-described as a tool with “everything you need to schedule anything”.

All three Acuity Scheduling plans include the following features:

  • Automatic email notifications – for example, you can remind customers about appointments to keep no-shows to a minimum
  • Calendar syncing – I could sync my Acuity Scheduling account to existing calendars, such as Google Calendar, iCloud, and Outlook
  • Accept payments online – use popular payment processors like Stripe, Square, or PayPal when customers book appointments with you (these can be set up under ‘Payment Settings’)
  • Invoicing – create, customise, and send invoices to clients through your Acuity Scheduling account (this is really useful for freelancers)
  • Scheduling reports – get personalised reports which share data on areas like revenue, customers, and the number of appointments flowing through your business
Email settings to set appointment receipts in Squarespace Acuity Scheduling tool

I could set up various email automations, including a new option to send a receipt after the customer has paid for the appointment. Source: Startups.co.uk

The Emerging plan includes one calendar, the Growing plan permits up to six calendars, and the Powerhouse plan includes up to 36 calendars. Most businesses will be fine with a single calendar, but you’ll need to upgrade if you have multiple employees, schedules, and locations.

For example, the Growing plan introduces automated text reminders to customers and subscriptions to help build customer engagement. And, at the next level, the Powerhouse plan adds the ability to have multiple time zones, which is great if your business is spread across international markets.

Did you know? 💭

Squarespace Refresh 2024 announced recent improvements to the Acuity Scheduling tool, including updates to the Acuity app for on-the-go appointment management. Squarespace also teased automated invoices, but this perk is still marked as coming soon.

Should you use Acuity Scheduling?

Acuity Scheduling is an impressive appointment management tool thanks to its range of time-saving features, affordable plans, and ease of use. From my experience testing it, Acuity Scheduling is ideal for small businesses looking to improve how they manage bookings and engage with customers or clients.

Of course, it’s not perfect. Customisation options are limited, and its cheapest plan isn’t that cheap, but its paid plans offer flexibility so you can pick what features best suit your business. And, if you’ve already built a business website with Squarespace, the two integrate effortlessly. Still, Acuity Scheduling is open for all, so give its 14-day free trial a spin to see if it’s the right all-in-one solution for your small business.

Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Tough on business, tough on the causes of business? Budget dismay for UK entrepreneurs

With increases to capital gains tax, employer national insurance contributions, and the minimum wage, today’s budget makes a bruising read for UK business founders.

Come back, Kwasi, all is forgiven. Well, that would be a stretch, speaking as one of hundreds of thousands of people whose mortgage bill increased thanks to Kwarteng’s catastrophic budget. But, for business founders, it’s been a hurtful few days of build up to Rachel Reeves’ budget reveal. Her autumn budget, launched today, has already been subsumed by the debate around Labour’s definition of “working people.”

The us-and-themness of it all would feel particularly divisive, if it hadn’t been so ill defined from the get-go (it’s pretty hard to “other” a group when you can’t even say who they are).

Is a startup founder a working person? How about their first five hires, each on a salary with a monthly paycheck, but also given an equity stake in the business (that will now be liable for an increased capital gains tax rate) as incentive for contributing at its earliest stages? How about a sole trader, or someone who simply saw an empty space on the high street and braved the UK’s virtually unprecedented energy, staffing and rent overheads to start their own business there?

With capital gains tax rising to 24% for higher earners, potentially unwelcome changes to Business Asset Disposal Relief, and a double-whammy of increases to employer national insurance contributions and the national minimum wage, the budget makes for a tough read for anyone founding or running a business in the UK. Profit margins are likely to tighten, and the eventual payoff when selling your stake just took a hit.

“These measures, announced today, will have a massive, and outsized, impact on the UK’s medium sized businesses,” says James Robson, CEO of SME business loan comparison site FundOnion. “It is the businesses with revenue over £500k and less than around £10m that will bear the brunt of these tax rises. This is a mistake that will have huge unintended consequences in the years to come, as small firms take decisions against growth, hiring and investment and medium size firms find themselves unable to do those things without significant difficulty.”

“It’s a triple threat,” adds Warren Mead, CEO of Sumer. “Huge employers’ national insurance hikes, minimum wage increases, and higher taxes on gains. This is a business-busting budget.”

Revealing her budget today, Reeves has said that the only way to deliver growth is to “invest, invest, invest.” To make this possible, she’s unveiled a £40bn roster of tax raises (the largest in 30 years). But, “growth” is an ever elusive concept. Truss and Kwarteng’s uncosted tax cuts couldn’t deliver it. It’s now to be seen if Reeves’ budget can truly create an environment for growth that’s welcoming to entrepreneurs, and ultimately rewarding for their innovation and effort.

The inevitable capital gains tax hike arrives

For startup founders, entrepreneurs, and anyone working for a business that offers shares as a business benefit, the anticipated increase to capital gains tax (CGT) has built an unwelcome tension in recent weeks.

The great fear among entrepreneurs was that Reeves would announce a parity between CGT and income tax – which would be particularly impactful for higher rate tax payers.

In this context, the announced tax hike felt milder than had been anticipated, but it will still be a bitter pill for numerous startup founders and their staff who are holding onto company shares in the hopes of realising a payoff for their hard work.

As confirmed today by Reeves, the government will increase the lower rate of capital gains tax from 10% to 18%. The higher rate, meanwhile, will rise from 20% to 24%.

Reeves was bullish on how, despite this tax rise, the UK’s position as a destination for entrepreneurs could still be defended. “The UK will still have the lowest capital gains tax rate of any European G7 economy,” Reeves said.

Mercifully for the startup community, the spectre of a higher rate CGT of up to 40% never materialised. However, UK business founders are still reacting to the announced CGT hike with dismay.

“Bluntly, the new capital gains tax structure wont help to inspire entrepreneurs to take risks and build companies, and will make attracting investment more challenging,” says Greg Cox, CEO of Quint Group.

“As a small business owner, the cost of business in the UK is really high – there is a breaking point and we are reaching it,” says Natasha Guerra, founder and CEO of Runway East. “ As a flexible workplace operator, we are housing some incredible entrepreneurs who are pioneering radical businesses, but we need to be cost competitive to unleash opportunity and stay attractive – and that requires a competitive tax regime.”

Business Asset Disposal Relief likely to disappoint

While the CGT change hasn’t been as bad as anticipated, there’s a caution over the additional context of an unchanged lifetime limit for Business Asset Disposal Relief, which is to remain fixed at £1m.

That lifetime limit may not be due to change, but business asset disposal relief will remain at 10% this year, rising to 14% in April 2025, then to 18% from 2026.

While this news has been somewhat eclipsed by the lower-than-expected CGT increase, experts are warning it may create a less welcoming investment environment in the UK.

‘The changes to Business Asset Disposal Relief are disappointing and feel somewhat against the government’s ‘pro-growth’ agenda,” says Jon Dawson, Head of Creative, Media and Technology at haysmacintyre. “The revised rate of 18% (14% in 2025/26 then 18% in 2026/27) appears to offer very little incentive to people starting a business in the UK.

“We must remember the original relief designed to incentivise entrepreneurs from 2008 to 2020 – Entrepreneur’s Relief, as it was formerly known – was at 10% on the first £10m,” Dawson continues. “A business selling for £10m in this period could have attracted tax of £1m. Under the new regime, a business selling for £10m could attract tax of £2.34m.”

This disappointment at the less-than-welcoming entrepreneurial environment created by the BADR changes has been echoed elsewhere.

“Capital gains tax rates reward business owners who habitually take significant personal and financial risk to drive growth in the UK economy,” says Seb Wallace, Investment Director at Triple Point Ventures. “The government’s hike in the higher band of capital gains tax to 24% without increasing Business Asset Disposal Relief is disappointing, but it remains within the limits of what may be manageable for entrepreneurs.

“The nature of this risk is vastly different from the risk an employee takes to earn income, and it deserves to be recognised as such. Any move to increase capital gains tax for business owners without a material increase in Business Asset Disposal Relief risks a flight of talent out of the UK. It is something we are hearing many founders talking about.”



Inheritance tax and business property relief

There are few more politically polarising tax issues than inheritance tax. Reeves landed a surprise today in extending by two years the freeze on the inheritance tax threshold for property at £325,000. This will now remain in place until 2030.

But for business owners looking to bequeath their business property to family members, there was a more eye-catching announcement in the stated reforms to business property relief.

“The first £1m of combined business and agricultural assets will continue to attract no inheritance tax at all,” Reeves stated. “But for assets over £1m, inheritance tax will apply, with a 50% relief at an effective rate of 20%.”

This 50% relief and 20% effective rate now extends to AIM shares, in a relatively welcome note for investors and business founders. Nervousness abounded ahead of this announcement, given the possibility of AIM inheritance tax relief being removed entirely.

“The threat of removing inheritance tax relief from AIM shares has dragged on the market for months,” says Nicholas Hyett, Investment Manager at Wealth Club. “Today at least provides some certainty about what the future looks like, even if the IHT relief on offer has been cut in half.

“The cut to tax relief will probably weigh on valuations long term, making it more expensive for small UK companies to raise funding,” Hyett warns. “But, not abolishing it altogether has avoided the worst-case scenario of significant disruption as capital fled the market.”

“Inheritance tax has been an underappreciated risk to the UK tech ecosystem,” adds Jon Dawson of haysmacintyre. “Being able to pass shares in high growth early-stage technology companies in a tax neutral way makes investment in unlisted UK growth companies very attractive to some. Applying a 50% relief on shares on the AIM offsets some of these effects, but expect some earlier stage businesses to look at setting up in more tax-friendly jurisdictions.”

Keeping investors in the UK

In a change that might just have felt aimed at Rishi Sunak’s household, Reeves announced that the government would remove “the outdated non-dom tax regime.” Domicile status will be excised from the tax system from April 2025. This will be replaced by a “simpler residence based regime, designed to bring the best talent and investment to the UK.”

However, the removal of non-dom status was greeted with a note of caution in some quarters. “Changes to the non-dom regime may lead to those with significant wealth and serial entrepreneurs looking to start their next venture outside the UK,” warns Jon Dawson of haysmacintyre. “This is unlikely to significantly affect those in the earlier stages of their entrepreneurial journey. But, a greater impact on the technology sector could be access to capital if those non-dom individuals with significant wealth choose to reside elsewhere and may transfer their investment overseas as a result.”

Tax relief policies for entrepreneurs can play a key part in making the UK as attractive a destination as possible for companies looking to invest in the biggest growth sectors of our time, including AI.

“If the government is serious about making the UK a global hub for artificial intelligence, we need to see more grants or tax relief for capital expenditures that will encourage companies to invest in this technology,” says Andrew Burman, Principal, Tax Technology, at Ryan. “This will make it more feasible for businesses to adopt new equipment or technology that will help streamline their operations and drive long-term commercial success.”

Would founders and investors actively seek to leave the UK, if the reception to today’s budget is truly poor? It’s an unlikely outcome, given London’s enviable position in the finance and startup global ecosystem, but research has found the risk remains.

“In the run up to today’s budget, we saw numerous reports of entrepreneurs planning to move abroad if the budget didn’t deliver for them, with our own research of 500 business owners revealing that almost half would consider leaving the UK if the tax changes were clearly unfavourable,” says Toby Tallon, tax partner at Evelyn Partners.

“But, perhaps the greater risk is inactivity,” Tallon continues. “If the business owners lose confidence in the government’s economic or fiscal plans, they might decide that striving for that extra growth is not worth it if the rewards are more heavily taxed.”

Other business voices have joined this note of warning. “With the increase in CGT rates, including on the sale of businesses, the budget did not include much to cheer already under-pressure business leaders,” says Thomas Adcock, Tax Partner at Gravita. “If you want to sell your business in the future, now may be the time to start.

“High earners and investors have already been leaving the UK due to rumoured tax rises, and now that these changes have been confirmed, this trend is likely to continue,” Adcock says. “In our experience, it is not just non-doms that are leaving, but the Budget today will likely not encourage them to stay either.”

In better news for the UK’s prospects for attracting and keeping entrepreneurs, Research and Development tax relief rates haven’t been changed in this budget. “It’s a smart move by the chancellor to leave R&D tax relief rates untouched”, says Nigel Holmes, Director, Research and Development, at Ryan. “Before today, we were starting to see clients hold back on decisions to access government initiatives such as R&D tax credits and grant funding, as they couldn’t confidently plan these into their forecasts.

“These regimes, including full expensing and the Annual Investment Allowance for Capital Allowances, are all lifelines for businesses looking to innovate and grow. Now we know this funding is here to stay, we hope to see more firms capitalising on these reliefs, and playing their part in putting the UK on the map as a global technology leader.”

Employer national insurance contributions rise to 15%

There were no surprises to be found on employer national insurance contributions, which Reeves has confirmed will increase by 1.2%, to a new level of 15%. Combined with the increase to the national minimum wage (see below), this is likely to be daunting news for small business owners across the UK.

On top of this, the minimum threshold at which employer NICs apply will come down, from April next year. The former minimum of £9,100 will give way to a new threshold of £5,000.

Reeves has stated the employer NICs increase will raise an additional £25bn, but is likely to come at a cost for businesses obliged to hold back on pay rises, pause hiring plans, or accept smaller profit margins.

“An increase in National Insurance contributions could increase the financial burden on businesses,” says Ira Guha, Founder of Asan Cup. “After a certain point, businesses may find it difficult to improve wages or they may hold off on hiring new talent. This could have an impact on the job market, which will eventually impact working people.”

Greg Cox, CEO of Quint Group, reflected ruefully on the announced changes to employer NICs. “Today’s rise in employers’ national insurance is yet another challenge for small businesses that have been battling economic headwinds for the last half-decade,” Cox told us. “At a time when interest rates are set to fall, releasing some pressure and improving liquidity for businesses and consumers, this additional NI burden is an unwelcome cost that threatens to stifle growth, hiring, and productivity.

“If the government is serious about fixing the foundations of our economy, it should back businesses, not burden them. For a government that wants to encourage national renewal, today’s announcement will set many small firms back.”

Minimum wage increased by 6.7%

As trailed ahead of the budget, the national minimum wage is in for a serious hike of 6.7%. The jump to £12.21 an hour will come into effect from April, and will be welcomed by employees up and down the country – even though it still falls below the £12.60 recommendation of the Living Wage Foundation.

For business owners, the increase will present a challenge. Combined with the employer NICs hike, the true cost of an employee is set to rise for millions of UK small businesses. This could yet impact the number of staff that employers feel able to take on. Reeves, meanwhile, will be betting big on the increased spending power of the “working people” receiving the minimum wage hike, which may in turn support the growth of those businesses.

Hospitality and retail sectors get a mixed bag

In news for the struggling high street, Reeves announced a 40% relief on business rates for the retail, hospitality and leisure sectors. However, this is a big reduction from the previous relief rate of 75%.

It’s good news, too, for pubs and bars, with a 1.7% cut to duty on draft (but not bottled or canned) alcoholic drinks. Could a resulting cut to the price of a pint be enough to tempt back the UK’s drinkers after a rain-soaked summer dampened the UK’s mood for beer gardens?

Unfortunately, the other changes announced by Reeves, such as the increase to national minimum wage and the hike to employer national insurance contributions, may yet mean that punters won’t enjoy a pub price cut.

Recent changes to UK tipping law also mean that there’s less wriggle room on the revenue for those running bars, pubs and restaurants. Much of this is welcome news to those waiting tables or pulling pints, but the increased business rates relief and small cut to alcohol duty are unlikely to offset the biggest overheads being felt by the hospitality industry.

Chief executive of UK Hospitality, Kate Nicholls, says the increase to NICs would “particularly hammer sectors like hospitality, where staffing costs are the biggest business expense”.

She added: “Hospitality businesses are much less able to stomach yet another cost increase when they’re already managing increases in other areas like wages, food, drink and energy.”

A bruising budget for UK business?

The UK’s entrepreneurs and small businesses owners will be scrabbling to assess the impact of today’s budget announcement.

For employers, profit margins are likely to get tighter, with the increase to employer NICs and the rise in national minimum wage next year likely to be particularly tough for the hospitality and retail sectors.

Let’s remind ourselves of some key stats. The UK is home to 5.5 million small and medium-sized enterprises, of which 4.1 million are self-employed or sole traders. Hurt those business founders, and you ultimately hurt the 99% of the country’s workforce that they employ.

For startup founders, there’s somewhat welcome news, in that the worst anticipated changes to capital gains tax didn’t, ultimately, materialise. But, even the smaller announced uplift to CGT will sting, and give pause to plenty of would-be business founders wondering if the long hours and hard graft will ultimately pay off.

“Entrepreneurship involves a lot of risk, which needs to be rewarded relative to taking the more typical path of full time employment and job security,” says Greg Cox, CEO of Quint Group. “While the UK remains one of the world’s top fintech hubs, with a thriving ecosystem and remarkable talent base, today’s hikes will mean some entrepreneurs will think longer and harder about building a company and firms will need to keep finding creative, sustainable ways to grow in yet more adverse economic conditions.”

Returning to the “working people” element so hotly (but inconclusively) debated in the days leading up to the budget, Seb Wallace, Investment Director at Triple Point Ventures, argues, “We must separate the conversation about capital gains from unearned income, such as property investments, from gains earned by hard-working entrepreneurs who are actively driving economic growth.”

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

70 FREE business networking events in November you need to know about

Between the fireworks and bonfires, find out about the free workshops, conferences, and networking events near you this November.

Business networking has never been more important than in today’s remote world of work. When you or your contacts are based online, being able to connect in-person is a fundamental skill; and one that’s increasingly in danger of dying out.

Once you’ve printed off the business cards, however, you’ll need to know where to go next. Entrepreneurs who are seeking out workshops, seminars, and lunches can read this guide for a complete list of the best free events to attend this month.

Whether you’re an experienced business owner, or a new founder, put on your scarf and hat and prepare to make fireworks at the below 70 networking events for November!

Free business events in London this November

London Oxford Street

Working parents might feel that there’s no option for them to  network with a little one in tow. But they likely haven’t heard of Parents In Business, a (kid-friendly) coffee event for mums and dads, grandparents, step-parents, and any business owner with an idea to benefit families. It takes place at two locations South and North of the Thames:

Other free London business events in November include:

  • Creative Planning Session for Women at Mayfair Place (6 Nov at 6pm) promises an alternative to ‘boring’ business planning. Meet ambitious, like-minded women who are getting their venture off the ground, and take time for creative thinking.
  • Investors + Innovators Meetup at Abel + Imray (7 Nov at 6pm) an opportunity for business founders and investors in the biotech and medtech space to interact over informal drinks. Plus – bring a friend! Two people are permitted per organisation.
  • The Diverse Business Summit at County Hall (15 Nov at 8:30am) arranged by Lloyds Bank, an exclusive platform to connect with diversity leaders, departmental heads, and changemakers who are pioneering DEI in their supply chains.
  • The Cost of Workplace Ageism at The RSA (25 Nov at 6pm) a panel discussion on the impact that ageism in hiring and employment can have on workplaces – and the financial opportunities that could be created by addressing the issue.
  • TALiNT Partners Tech Forum at Haymarket Hotel (21 Nov at 9:30am) a workshop combining expert presentations with panel debate and roundtable discussions, for advice on how tech, marketing and sales leaders can improve hiring.
  • EdTech Together at The Wellington by Blue Orchid Hotels (28 Nov at 6pm) an educational evening for founders in the EdTech space. Hosted by tech leader, Dr. Pauldy Otermans, the event will focus on the intersection between AI and education.
  • LDN Tech Morning at BrainStation (28 Nov at 8am) a chance to hear from seasoned tech entrepreneurs about how they broke into the industry, plus free coffee. Mingle with fellow founders hoping to turn their tech venture into a reality.

Free business events in Newcastle this November

Newcastle

Easily the hottest ticket in Geordie town this month is to the North East Expo at Newcastle Racecourse. Over 1,000 delegates per sector are set to attend, making this the region’s largest business showcase of top talent and innovative ideas.

Taking place on 14 Nov at 10:30am, over 160 companies will exhibit, but if you’ve missed the boat on booking a business stand, there is also a packed programme of over 15+ seminars and workshops, plus breakfast networking at 9am.

Other free Newcastle business events in November include:

  • PLATFORM at The Beacon of Light (1 Nov at 9am) is a new, monthly event for 2024 from the organisers of Founders’ Friday. Start with a free coffee, stay for the show and tell, and end with a fireside chat with an inspirational guest speaker.
  • Inclusion Forum North East at Newcastle Cathedral (5 Nov at 10am) an event focused on inclusive recruitment, reflecting on and exploring some of the best practice hiring approaches for equal opportunities in the north east and beyond.
  • Demystifying Artificial Intelligence at The Catalyst (6 Nov at 3pm) everyone’s talking about the advantages that AI offers businesses. But what actually are they? Find out how to harness the latest technologies to supercharge your new business.
  • CyberFirst North East Conference at The Catalyst (18 Nov at 9am) is a chance for educators, teachers, and industry professionals to discuss all things cybersecurity.

Free business events in Leeds this November

  • Empowering Black Entrepreneurs at The Terrace (5 Nov at 2pm) successful Black entrepreneurs from West Yorkshire come together to offer their insights into how to make it as a Black founder in Leeds, hosted by Lloyds Bank.
  • Leeds FinTech Forum at Platform (5 Nov at 10:45am) fintechs were the hottest name in startups five years ago. But you’ll need more than a bunch of cash to succeed now, as this event discussing the lifecycle of a fintech aims to show.
  • National HealthTech Series at 1 Wellington Place (6 Nov at 8:15am) open to all professionals from across the UK healthcare sector. This event includes five roundtables discussing zeitgeisty topics from sustainability to mental health.
  • Clean Growth Fund Roadshow at Barclays Eagle Labs Leeds (12 Nov at 9am) a pitching event hosted by a VC firm that invests in cleantech businesses. Early-stage innovators with disruptive climate technology are invited to come along.
  • Start Up Day 2024: Business Book at Leeds Central Library (19 Nov at 5pm) personal development coach Ros Jones hosts this networking event-cum book club, where entrepreneurs can learn about the best business books for new founders.
  • Leeds Entrepreneurs Social Group at The Decanter (26 Nov at 7pm) a no-pressure, friendly networking group where businesses can be themselves – and (potentially) win a bottle of champers at the end of the night.

Free business events in Sheffield this November

  • Empower Your Business Mindset at Electric Works (22 Nov at 10am) with a name like that, who wouldn’t want to join? Find out more about building a resilient mindset as an entrepreneur at this event hosted by a real-life hypnotherapist.
  • Brand Storytelling for Social Enterprises at Showroom Cinema (26 Nov at 3pm) your business story can be your most powerful asset – particularly for purposeful businesses. Attend this session to learn about brand storytelling.
  • South Yorkshire Entrepreneur Quiz Night at Kommune (28 Nov at 6pm) thought thinking of a business name was hard? Try coming up with a quiz team name. Come along to the vibrant Kommune food hall for tasty treats and testing questions.

Free business events in Manchester this November

Manchester skyline

  • University of Manchester Scale-Up Forum at Bright Building (6 Nov at 4pm) a peer-to-peer network for ambitious entrepreneurs to discuss scale-up related  topics. This time, you’ll learn how to build and implement an ESG strategy.
  • HR – Labour Government Changes Seminar at Rain Bar (7 Nov at 3pm) the new government has brought in a wealth of HR changes including the new Employment Rights Bill. Learn about what it means for people teams in this engaging discussion.
  • Think Big: Start Small at Business & IP Centre (19 Nov at 10am) presented by Eric McBean, a seasoned entrepreneur, this workshop will help develop your big idea by starting small, explaining how to maximise resources.
  • Centre for Innovation Showcase at GM Digital Security Hub (21 Nov at 6pm) a new monthly event with an Apprentice-style format. Five entrepreneurs will have the chance to pitch their idea to an audience of friendly business guests.
  • Females of the Future at No.1 Spinningfields (21 Nov at 5:30pm) are you a woman hoping to launch a successful career in recruitment? This event will give you the know-how (and the connections) to get there. Free food and drink supplied.
  • Greater Manchester Lunchtime Networking – Virtual (10 Nov at 12pm) who said networking lunches had to be in-person? Remote workers can log on and forge new connections during their lunch break in this quick hour-long session.

Free business events in Liverpool this November

Liverpool

This November, the Liverpool AI Summit will be taking place at Estuary Commerce Park in Speke (5 Nov at 1pm). Tech enthusiasts, doomsayers, and AI business leaders will all be in attendance as the Scousers gather for drinks, nibbles, and a chance to chat through their concerns about, and experiences with, Artificial Intelligence.

Other free Liverpool business events in November include:

  • Code Nation X-Change at Barclays Eagle Labs Liverpool (7 Nov at 4:30pm) escape from work an hour early and chat to technology leaders about how to build the skills and workforce required to supercharge your tech venture.
  • People, Planet, Pint™ Meetup at Arts Bar Baltic (7 Nov at 5:30pm) this month, the community hub for local artists will provide a relaxed meeting spot for local business owners to meet and share ideas over a tray of cocktails.
  • Charity Networking Event at Clockwork Offices (13 Nov at 9:30am) a place for businesses to rub shoulders with non-profits to discuss how entrepreneurs can improve their social impact, against the backdrop of Albert Docks.
  • Women in Tech Monthly Coffee Morning at Arts Bar Baltic (9 Nov at 11am) another networking event at Arts Bar Baltic, this time women-exclusive and swapping cocktails for coffee (although an espresso martini surely wouldn’t feel amiss?).

Free business events in Birmingham this November

Birmingham, UK.

This month, local Brummy business owners should visit the Birmingham Business Expo at St Andrew’s Stadium (14 Nov at 10am) for a chance to meet and mingle with 400 Midlands-based new businesses.

As well as perusing the stands to see what disruptive ideas have been born in the Black Country this decade, there will also be free seminars and workshops to bolster your business knowledge. Don’t forget to pre-register!

  • Employer Branding: Attracting Top Talent at iCentrum (7 Nov at 2pm) led by Tara Attfield-Tomes, this workshop is designed for PR professionals struggling to hire top talent in the age of AI-led marketing.
  • Grosvenor House Business Club at Grosvenor House (7 Nov at 5pm) described as a “sophisticated” networking event with both drinks and hors d’oeuvres, this is a formal after-work session for entrepreneurs who like the finer things in life.
  • Brummies Networking at Grosvenors Casino (12 Nov at 11am) in contrast to the above, a networking session for ‘stripped-back’ conversations fuelled by free teas and coffees. No need to impress; just turn up and meet with local, friendly founders.
  • Birmingham Face/Face Speed Networking at Crowne Plaza (20 Nov at 9:30am) daunted by the idea of networking? Throw yourself in at the deep end with this super quick meet and mingle (get elevator pitch ready with our guide).
  • STEAMhouse Christmas Marketplace at STEAMhouse (21 Nov at 5pm) retailers can shop and support over 70 independent local artists, makers, and creatives at this festive Christmas market, to find local suppliers (and Santa hats) for your business.
  • Breakfast Networking Event at Curzon Building (27 Nov at 8:30am) love coffee? This event has free coffee not once, but twice, plus plenty of guest speakers with helpful advice on how to transform your business with digital solutions.

Free business events in Nottingham this November

Nottingham

  • Investment Readiness at Dryden Enterprise Centre (15 Nov at 10am) is the ultimate funding workshop for Notts business owners. Discover the many finance streams available for firms, delivered by Nottingham’s Angel Investor Network.

Free business events in Cambridge this November

  • Tax Tips for Cambridge Entrepreneurs at NatWest Cambridge Petty Cury (5 Nov at 10am) a day of learning about tax should sound dull, but this event offers plenty of opportunities to socialise and ask questions without fear of feeling silly.
  • Intellectual Property – Trinity Bradfield Talks at Winstanley Lecture Theatre (5 Nov at 5:30pm) one in a series of talks organised by the University of Cambridge, this session will teach SMEs all they need to know about Intellectual Property (IP).
  • Empowering Women in Social Entrepreneurship at The Diamond (9 Nov at 9:30am) a networking event for women who want to change the world. Come for the free lunch, stay for the inspirational talks and valuable business connections.
  • Go Meet Cambridge at Nine Hills Road (19 Nov at 11am) is a regular in-house event that this month features business coach James Hems who will discuss recognition, and how businesses can use awards and rewards to grow.
  • RAREfest24 at Guildhall, Market Hill (23 Nov at 10am) a healthtech expo specifically designed to showcase the weird and wonderful businesses coming out of Cambridge. Meet leading researchers, tech innovators, treatment pioneers.
  • Founders Live Cambridge at Mills & Reeve (28 Nov at 5:30pm) is a fun-filled evening of networking for business enthusiasts. Five business owners are invited to pitch their ideas in 99 seconds and be judged by a panel of experts and peers.
  • You can also become a Cambridge student for an hour by signing up to the many free lectures and talks available on the University of Cambridge event website

Free business events in Oxford this November

  • OxLEP Women in Business Gathering at BIPC Oxfordshire (13 Nov at 9:30am) a morning coffee session for women founders to trade biscuits and eat business cards (or the other way around). Attendees must be registered with Companies House.
  • The Marketing Meetup IRL at Grassroots (16 Nov at 6pm) the Marketing Meetup’s description uses the word ‘chilled’ three times. It promises laid-back drinks, friendly chatting, and a stress-free environment for PR and marketing experts to network.
  • Start-up Huddle at Business & IP Centre, Oxford Westgate Library (21 Nov at 6pm) invites two participants to present their business, followed by a Q&A and mingling time, during which attendees can trade local knowledge, tips, and insights.
  • Entrepreneurs should also check out the University of Oxford’s free public lectures for business tips and talks from the experts.

Free business events in Bristol this November

Bristol

While the rest of the country winds down its networking in November, Bristol has given its entrepreneurs a packed schedule. Among others, founders can attend three back-to-back intensive business workshops at Bristol Central Library as part of the city’s ‘Ready, Steady, Grow’ series. The series is led by local experts, and covers fundamental topics such as:

Other free Bristol business events in November include:

  • South West Founders at Runway East (6 Nov at 6pm) is a monthly meet-up for people based in the South West who have been, are, or want to be tech startup founders. Meet up, share ideas, and walk the tech runway in no time.
  • Freelance Mum Netwalk at Greville Smyth Park (12 Nov at 11:30am) mums who freelance are invited to come along for a day out in the fresh air, away from the deafening hum of your email inbox. All routes are buggy friendly!
  • Firewalls & French Toast at Arnolfini Café Bar (22 Nov at 10am) where better to discuss what it’s like to be a woman in tech than in a tasty Bristol coffee shop? Enjoy a tasty brunch while you chat to fellow female firewall experts.
  • Tech Talent Breakfast Meetup at Engine Shed (26 Nov at 8:30am) a regular, and informal, meet-up for anyone based in the Bath or Bristol tech sector to talk about tech talent over a cappuccino and an almond croissant.

Free business events in Cardiff this November

  • Innovators Uncensored – Startup Social at The Welsh House (7 Nov at 6pm) an evening for founders to discuss everything they’re really thinking about the business world, for open and transparent conversations with each other.
  • Startup Workshop for F&B Firms at Cardiff Met University (13 Nov at 10am) a knowledge-building event for food and beverage startups, starting with a tasty networking appetiser, followed by a main course Q&A with industry experts.

Free business events in Edinburgh this November

Scottish Parliament, Holyrood, Edinburgh

The Edinburgh Business Show takes place on 6 Nov at 10am at Tynecastle Park. Attended by a mix of big names and small startups, it will include four guest speaker slots. Special shout out to the brilliantly named ‘Is your business plan total b*llocks?’ at 12:45pm.

Other free Edinburgh business events in November include:

  • Funding at RBS Accelerator (6 Nov at 10am) a practical workshop hosted by RBS accelerator for SMEs wanting to learn more about the funding landscape from real-life entrepreneurs who have been there, done that.
  • Ecommerce Symposium at International Conference Centre (21 Nov at 9:30am) a must-attend for organisations wanting to optimise their ecommerce channels. Featuring presentations, panel discussions, and of course, networking.

Free business events in Glasgow this November

Glasgow

  • 8 Networking Coffee Morning at The Alchemist (13 Nov at 9:30am) a tight-knit business club with a strict ‘don’t come, you’re out’ policy. If you’re visiting an 8 networking session for the first time, you’ll be able to attend for free.
  • CENSIS Technology Summit 2024 (14 Nov at 9am) do you work in the Internet of Things (IoT)? Described as Scotland’s premier event, all IoT nerds are invited to network, trade ideas, and discuss the future of the sector.
  • People Planet Pastry at Collabor8te (15 Nov at 9am) it’s Friday morning, so why would you stay cooped up in the office when you could join the UK’s favourite croissant-catered networking event? Flaky pastries, not people, are encouraged.
Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Viral dropshipping products you can sell in November 2024

We’ve looked beyond waterproof jackets and fireworks to tell you which products will really be trending with consumers in November.

Every dropshipper wishes they could have jumped on the viral shopping trends of the last five years. If only you’d known that the Amazon sunset lamp would get so big, or that Gen Z would suddenly decide to fall in love with Crocs.

Thankfully, there are ways to predict which products will be making waves with consumers. Using search data, we’ve identified eight products that are poised to be the next big dropshipping hit in November.

Want to test out a winning, profitable product line? Read on for our insider tips, and to get set up with a dropshipping supplier before your competitors can beat you to it.

1. Immunity gummies

Winter has nearly arrived, and the next ‘viral’ product that’s to hit the shelves will likely be a cough or cold. Searches for health products tend to spike this month, and there’s a specific sub-solution that is attracting sniffly consumers already: immunity supplements.

According to data company, Exploding Topics, searches for “immunity gummies” have increased by 300% in the last five years. Recent micro-trends include mushroom gummies, postbiotics, and sea moss drops. But the big winner is set to be colostrum supplements.

Colostrum is a nutrient-rich milky fluid produced by mammals after giving birth. Proponents believe it can boost immunity and promote gut health (critics are reaching for the bucket).

Whether you believe it or not, colostrum sellers are milking the trend to great success. Exploding Topics data shows that searches for Miracle Moo, a trending startup selling colostrum supplements, have grown by 2,500% over the past 24 months.

2. Anything dehumidifying

Damp and mould are two very unwelcome guests in UK homes, but they tend to make their appearance at this time of year. As the cold weather blows in, consumers will be shopping for any products that can help tackle moisture issues and warm up the house.

As proof, dehumidifying tubs are currently the second-best selling item on Amazon in the Home & Kitchen sales category. Meanwhile car dehumidifying bags (whatever they are) sit in both number one and number two in the Automotive department.

Dehumidifiers are the definition of a seasonal trend. With their popularity guaranteed to stay around until next spring, dropshippers should jump on board while they’re still in vogue.



3. Rice water shampoo

There are few ingredients beauty addicts won’t try to achieve the perfect hairstyle. But consumers have taken the bowl cut to a new level with the latest craze; rice water shampoo.

Originating in Japan around 1,400 years ago, the product has found a new audience in the Instagram generation. It apparently promotes healthy hair growth and reduces frizz.

Available in both bottled and bar format, online searches for ‘rice water shampoo’ have already risen by an astonishing 19% in the past year, according to Startups research. The big name in the shower block is Kitsch, but plenty of dupes have already cropped up.

One market tracker estimates that the rice shampoo market is today worth $450 million, and that it will grow by 7.2% between 2024 and 2032. Why not be an early rice adopter?

4. Padel balls

The UK can now be divided into two groups: those who have heard of padel tennis, and those that haven’t. Like squash, and played on a smaller version of a tennis court, it broke into the UK at the start of this year with British GQ calling it “the cooler alternative to tennis”.

Padelmania hasn’t gone away, with Google Trends data showing that searches for the term ‘padel’ have increased threefold since October last year. Dropshippers can get involved with the smash hit by selling everything from padel balls and rackets, to grips or wrist straps.

5. Refillable vapes

Next year, disposable vapes will officially be banned. It’s a win for the planet and for our nation’s youth. Brands will now have until June 2025 to sell off their unsold stock.

It’s hoped that the move will make it easier for part-time vapers to cut down consumption and switch to a pure oxygen diet. But those who have relied on vapes to curb their smoking addiction will need to buy more planet-friendly, refillable e-liquid flavours.

Google Trends data shows that, across the whole of 2024, searches for ‘refillable vapes’ peaked at the end of October. Sellers can either choose to flog niche flavours, such as bacon, or chase the trendiest tastes such as menthol or tropical fruit.

Finding the right dropshipping supplier is doubly important here. “Homemade” or unregulated vape juices can introduce unknown and potentially harmful substances into users’ lungs. E-liquid must be TPD compliant to be sold in the UK.

6. Planners and calendars

The stationary aisle is a goldmine for dropshippers. Products tend to have good profit margins, they’re easy to customise, and they’re also in high-demand among consumers. That’s especially true in November and December, when the calendars finally have their day.

For obvious reasons, monthly planners and diaries are almost exclusively sold towards the end of the year, as consumers look towards the start of the new year with optimism (or shop for a last-minute Christmas present they can throw at their work colleagues).

Planners have already made their way into Amazon’s top ten ‘Wished For’ products this month. Dropshippers ahead of the curve should start setting up their store now for a big sales run in the weeks leading up to 2025.

7. Drawing markers

Whether it’s an early Christmas present, or a consequence of the return to school, art markers are currently booming across every shopping channel.

Our research shows that internet searches for Ohuhu markers, a popular Chinese-owned brand of marker pens, have grown by 83% in the past year. It’s no surprise that they were also the number one trending product on Amazon this month.

Arts and crafts in general have seen a huge boost in the past year thanks to the influence of independent designers and those dropshipping on TikTok. Fortune predicts the market will grow to reach $30.89 billion by 2030, making this a lucrative long-term side hustle.

8. Grout revivers

Home improvement has kicked off in a big way post-COVID, as home working made more of us open up our living rooms to Zoom calls and TikTok videos. But as the cost of living continues to bite, consumers are still searching for cheaper ways to spruce up their abode.

While far from sexy, grout revivers have emerged as the clear favourite. In Amazon’s DIY category, grout revivers (essentially a way to repaint and refresh the gaps between your kitchen, garden, or bathroom tiles) are now the number one trending product.

Startups research shows that online searches for ‘cleaning grout’ have surged by 241% in the past year, and over 12,000 people now search the term each month.

Want a dropshipping product that will do well all-year round? Read our list of the 100+ best products to sell online to make the biggest profit in 2025.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

“We need measures that boost confidence”: Autumn Budget business demands

After months of gloomy predictions from the government, UK business owners want a bold vision of the future to build confidence.

Tighten your seatbelt and assume the brace position. That’s been the UK government’s warning ahead of this week’s Autumn Statement, as it attempts to steer clear of an economic crash without raising taxes for “working people” (not that it can define who that is).

While her predecessor, Jeremy Hunt was peddling promises of tax cuts and giveaways back in March, Chancellor Rachel Reeves has thrown optimism out the window. Faced with a “£22bn” black hole in public spending, a rise in National Insurance contributions for employers looks imminent, as does a hike in Capital Gains Tax (CGT).

This glass half-empty approach might help to protect the government. But it also means throwing cold water on business growth plans at a time when a bold vision is most needed.

Small firms seem to be most affected. Accountancy firm Price Bailey recently found that just 57% of SME bosses think their sales will improve this year, compared to 95% at large companies. Chand Chudasama, Partner at Price Bailey, warns, “concerns that tax rises in the Autumn Statement could fall heavily on small businesses are sapping confidence.”

We heard from UK business leaders about what government support and initiatives they’re demanding from the budget – and what policies they think could do more harm than good.

“Reinstate Entrepreneurs Relief limit”

“The UK has had a leading global reputation for entrepreneurship, although the gloss has come off in recent years following Brexit, political instability and general tax increases.  During the General Election the Labour Party proclaimed their support for small businesses, but talk of a capital gains tax hike, and a strongly rumoured employer’s National Insurance increase has raised serious concerns with the UK’s entrepreneur community.

“The Autumn Budget is a ‘knife-edge’ moment for the Government – deliver the right support for entrepreneurs to unleash the growth potential, or anchor private businesses with more tax increases, severely dampening the appetite to take a risk.

“I would encourage the Government to reinstate the £10 million entrepreneurs relief limit, which allows entrepreneurs to pay a reduced 10% tax rate on profits from selling their businesses, compared to the usual 20% rate, and provide a strong signal that Britain is ready to back business.”

“Don’t touch Inheritance Tax relief”

“The Government has pledged that the headline rates of VAT, income tax and NICs for what it terms ‘working people’ will be frozen in the upcoming Budget, and corporation tax will be capped at 25% for the rest of this parliament. However, changes to other taxes which the Chancellor has remained silent on keep many business owners awake at night.

“Removing or restricting business relief for IHT or hiking CGT rates could have a considerable impact on the investment of time, energy, risk and money by business-owners, which in turn could jeopardise economic growth for the UK.

“CGT has historically been charged at lower rates than income tax in order to reward entrepreneurs for the considerable risks they take when founding and growing businesses. Restricting IHT business reliefs may make it more costly to pass businesses on to the next generation which could put the viability of long-standing companies – and the ability to continue employing loyal workforces – at risk if family members of business owners have sizable inheritance tax bills they need to settle. “

Toby Tallon, tax Partner at Evelyn Partners



“Finance policies focused on micro-lending”

“”Many of the nation’s 5.5 million businesses are approaching this Budget with trepidation. Given they collectively represent huge potential for powering UK growth we need measures that boost confidence.

“We need better access to finance, with more government-backed policies focused on micro-lending and scale-up, especially for under-represented entrepreneurial groups.

“Small businesses have been woefully under financed and many also lack financial skills. So there also needs to be more support to make the most of existing funding – and this support needs to be accessible and inclusive.”

“Encouraging people into the workforce has to be a priority”

“From a recruitment perspective, we appear to be in a hiring recession, with employers putting the brakes on their recruitment activities in nearly every sector. The latest UK labour market statistics show that employment has increased very slightly while unemployment has also cooled marginally.

“Some answers may be found in the Government’s draft Employment Rights Bill but further detail will be needed to instil confidence, some of which may be forthcoming in the Autumn Statement.

“For businesses that can do so, encouraging more people back into the workforce has to be a priority. Employers who aren’t currently in a position to hire must stay focussed and strategic with their workforce planning across areas such as skills-based hiring, flexible working, and talent development.”

“Present a clear roadmap to solve late payments”

“Late payments are the number one threat for SMEs across the UK. According to the Federation of Small Businesses, 50,000 companies are forced to close each year because of the cash flow issues that late payments create. This is simply unacceptable.

“The government has promised to tackle this growing problem. We’ve seen the rollout of the New Fair Payment Code, and a consultation has been promised to identify new measures that will improve the payment practices of large businesses to smaller firms – but we don’t know when. We need more details.

“Given the severity of this issue, we’d like a clear update next week from the Chancellor on when the government’s consultation will start, along with information on how everyday business leaders who are experiencing these issues first-hand, can be a part of it.”

  • Andrew Martin, CEO and Founder of SMEB 

“Confront the energy crisis head on”

“This month’s energy price increase is already hitting businesses hard—just as Sir Keir Starmer marks his 100th day in power—turning the situation into a critical threat for many, particularly in sectors like hospitality, manufacturing, retail, and healthcare.

“When Rachel Reeves steps up to the despatch box on 30th October, we urge the Chancellor to introduce policies that directly support SMEs. Measures like energy bill relief or subsidies for energy efficiency upgrades would provide vital help in managing these sudden cost increases. If the Government is truly pro-business, it must confront the energy crisis head-on to protect the backbone of the UK economy.”

“Reform R&D to drive growth in every corner of the economy”

“The substantial drop in the number of businesses claiming R&D credits in recent years is a concern. A 20% drop is unprecedented, and the fact it is made up almost exclusively of SMEs and lower-value claims, does nothing to diminish perceptions that the scheme is currently biased against smaller businesses.

“It raises the question as to whether HMRC – whose primary role is to raise revenue and ensure compliance – is the most appropriate arbiter of business R&D and whether a separate agency would be more effective. What we need to see from Labour is an understanding of the root of the problems and a proposed solution that still allows R&D to thrive, which is one of the recommendations we set out in our Innovation Manifesto.

“In the run up to the Autumn Statement, the Chancellor needs to seriously consider whether the current system is fostering the best environment to harness the spirit of entrepreneurialism that she’s hoping will drive growth in every corner of the economy.”

  • Benjamin Craig, Associate Director of R&D Incentives at Ayming
Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Will it be a cash-free Christmas?

With the ongoing debate about the UK becoming a cashless society, could we see cash being phased out this Christmas?

As the Christmas shopping season creeps closer, the great cashless debate continues – leaving many questioning whether traditional cash transactions will make it through the holiday or if we’re edging closer to a cash-free Christmas.

The UK is expected to become a cashless society by 2043, but could the rapid shift to digital payments see this transformation happen sooner?

Could 2024 be a cash-free Christmas?

As contactless payments continue to dominate, more businesses are moving away from cash. As of 2021, 5% of small businesses are no longer accepting cash, while 3% have discouraged cash payments. There were also 1.59 billion contactless card transactions recorded in March 2024.

But even large firms are beginning to go cashless, such as with the UK’s cash-free supermarkets, including Tesco’s cash-free cafes, Morrisons’s card-only self-checkouts and Asda’s plans to make kiosks across 25% of its petrol stations cashless. Pizza Hut restaurants have also been cashless since April 2020.

In terms of region, London was considered to be turning cashless faster than the rest of the UK. According to statistics reported by The BBC, residents and workers had been taking out £500 million less every month from ATMs compared to pre-pandemic levels.

Can shops refuse cash?

Yes. While it may be frustrating for customers who still opt to pay with cash, it isn’t unlawful for shops to refuse cash. Cash is legal tender, but businesses can choose what forms of payment they accept.

The number of cash transactions in the UK was reported to drop to a record low of 12% in 2023 – down from 14% the previous year. On the other hand, debit cards were reported as the most popular payment method, accounting for 51% of all payments made in 2023 and the most used method among consumers of all age groups.

Meanwhile, gift cards were becoming increasingly popular choices for Christmas presents. According to research by the Gift Card and Voucher Association (GCVA), nearly 44% of UK adults tightened their gift-buying budgets last year due to the cost-of-living crisis

As a result, 14% of shoppers planned to increase their spending on gift cards to better manage their budgets and avoid wasting money on unwanted gifts. Gift cards were particularly popular among Millennial and Gen Z consumers, with 28% of those aged 16-34 choosing them for budgeting purposes.

The gift card market is expected to grow to £11.23 billion by 2028, with a compound annual growth rate (CAGR) of 6.0%.

However, cash is still considered a meaningful present to many shoppers. Last year, it was reported that 76% of parents gave their children cash for Christmas, the average amount being £109.93. 37% of consumers also said they wanted cash or a transfer as a Christmas present.

The impact of going cashless for shoppers

December is an expensive month and some consumers prefer using cash to manage their expenses and avoid overspending.

Take the “cash stuffing” trend as an example, which took off on TikTok and Instagram last year. Participants would allocate their monthly budget into different envelopes labelled for specific categories (eg groceries, entertainment, bills, etc.) and would only use the cash available in each envelope for its designated purpose.

Consumers are also more likely to spend more with a card than with cash, particularly when it comes to impulse purchases. It was reported that 36% of Brits are more likely to make an impulse buy when shopping online, while the average spending on credit cards in December 2023 was £850 – the highest ever recorded by data analytics company FICO. A survey by Lowell also revealed that the average shopper in the UK gets into £439 of debt over Christmas, taking four months to financially recover after the festive period.

Meanwhile, going completely cashless could exclude vulnerable groups, particularly elderly individuals and those without bank accounts or smartphones who depend on cash. 

The Financial Conduct Authority (FCA) estimates that there are 1.1 million unbanked adults in the UK and as of 2021, 12% of the UK’s adult population didn’t have a smartphone device. A report by Age UK also revealed that 2.4 million people aged over 65 rely on cash in their day-to-day lives.


Will we all be shopping online?

Here comes Santa Claus? Now, it’s more like here comes Amazon.

After all, shoppers spent £24.4 billion online over the Christmas period in 2023 – a 3.7% increase from the previous year. Unsurprisingly, online shopping is expected to increase by 5.1% to £32.48 billion this Christmas season, while sales are predicted to reach around £242.72 billion for Black Friday.

Meanwhile, high street sales in the UK declined by 2.7% in 2023, which was the biggest monthly decline since January 2021, when lockdown restrictions were reintroduced.

And that’s just part of the high street’s struggles. As of September 2024, almost 38 stores have closed permanently each day this year. Research reported by the Retail Gazette revealed that 6,945 outlets had closed their doors, unfortunately outnumbering the rate of new store openings, which was around 25 per day.

As the UK approaches another holiday season, the cashless debate continues. With major retailers adopting cash-free systems and contactless payments on the rise, the UK could slowly be moving towards a cash-free Christmas. 

However, this also raises pressing questions about inclusivity, financial education and the future of traditional holiday shopping.

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

I was a cleaner, now I’m a CEO: here’s how I did it 

Nothing gets in the way of a great idea and bags of determination, as founder Ella d'Amato's rags to riches tale demonstrates.

I grew up in Weymouth with six siblings. With so many of us and my dad’s disability, I left school at fifteen to help support my family. I started working at thirteen, cleaning ferries.

Being brave

Looking back, that feels very young, but I was always ambitious and craved a better life. I dreamed of owning a bridal shop, becoming a florist, chiropractor, and even a solicitor—all things I pursued before realising they weren’t for me. Along the way, I learned that being brave, following your heart and trying new things isn’t a straight path to success. But even when things don’t work out as planned, it’s okay. In fact, those three lessons are what have led me to i love it, my latest adventure, which aims to empower people to do more of what they love.

Building experience

At 23, I discovered marketing and joined Omnicom as a team assistant. I had little experience, but my work ethic, a desire to help others, and a bit of common sense allowed me to thrive. By 29, I had worked my way up to Marketing Director, and then Managing Director of DRUM, a content and social business. By 33, I was CEO, growing the team from 12 to 75 people, with clients like PlayStation, HP, and John Lewis. I was also appointed to the board of Omnicom Media Group, with £1.2B in billings.

In 2016, I took on my dream role at notonthehighstreet.com. They had been my client when I was at DRUM and I was super passionate about their mission to support independent businesses. I began as Chief Commercial & Partner Officer, then Chief Commercial & Marketing Officer (CCMO), and later, interim CEO. During this time, I helped turn the business from a loss-making enterprise into one of record growth and profit, leading it to a successful sale.

Embracing resilience

Being able to help 5,000 small businesses turn their passions into professions was a gift in itself. But it wasn’t without challenges. Over my time there, we had four different CEOs, three restructures, redundancies that I had to lead, constant tech issues, and then COVID hit. The government predicted that 60% of small businesses would go bust, and many thought we were at risk too. I even redrafted organograms that cut myself out of the company. But they were wrong—it was actually our time to shine.

In a world where people couldn’t visit or simply hug their loved ones, we set up a strategy to prove that it pays to be thoughtful – reimagining our product offering, and becoming a genuine champion for small businesses in advertising and media. It worked and we didn’t just help to save thousands of businesses, they thrived, and we became the genuine home for thoughtful living and giving.

Embracing diversity

While helping to lead the sale of notonthehighstreet, I became interested in how purposeful businesses are funded and supported. That led me to True, a Venture Capital/Private Equity and innovation firm focused on future-fit, positive retail. 

I was probably the only person at True without a university degree, let alone a banking background. My non-traditional route to becoming a CEO has made me passionate about social mobility. I believe everyone deserves a chance, regardless of where they come from or what kind of education they’ve had. In fact, I believe the ‘school of life’ often shapes successful people in the most meaningful ways. Having real-world experience and interests, then applying that to business, allows you to get into the shoes of your customer and bring a unique, powerful perspective to the table.

i love it

When I considered my ecommerce experience, I wanted to build a better future for retail—one driven by purpose and community. I’m a firm believer that businesses can do better and use AI for good too. All of this is what inspired i love it, our new social commerce app that rewards everyday people for their genuine recommendations, with influencer-level commissions. Corporate giants profit from people’s passion every day, but most get nothing in return. i love it changes that by offering a marketplace curated around what you love, powered by people you trust, where everyone wins together.

For me, i love it merges three things I care about: shopping better, democratising wealth and following your heart. It gives regular people a platform to share real recommendations, reducing returns and helping others find products they’ll genuinely love—less waste, more joy. Even better, it opens up a new stream of income for something people already do for free: sharing their recommendations. And finally, that’s money people can put back into their passions.

Work-life balance

Outside of work, I am a wife and mother of two beautiful kids, aged 12 and 9. I love chocolate, own far too many dresses (though they make me happy), I’m an executive coach to senior leaders, and a trustee at Future Dreams – a breast cancer charity funding vital research and support to those affected by breast cancer in the UK.

I now live by the sea, having found the calm to be everything after a busy day. At which point I love to escape in front of shows like Ted Lasso – also my unofficial mentor in life!  

Here are my top tips for success

My story is one of perseverance and social mobility. If I can inspire other women, or anyone working their way up or starting their own venture, here’s my advice:

Be more Ted Lasso: Growing a business or excelling at work is hard, but doing it with kindness means you go to bed each night knowing that you’ve been a good person to others along the way. And the world needs more kindness. Always.

Ask yourself how brave you’ve been each week. Time flies, and if you’re not careful, routine takes over. Push yourself to be brave, and you’ll be surprised by what you can achieve.

Don’t worry when things don’t go as planned. Setbacks are inevitable, but it’s how you bounce back that matters. You’ll have good days and bad days—just aim for more good than bad and take the lessons from both.

Best of luck! And if all else fails, here’s a quote from Ted Lasso: “Just listen to your gut, and on the way down to your gut, check in with your heart. Between those two, they’ll let you know what’s what.”

If you’d like to connect or join the i love it beta, feel free to email at ella@iloveit.com or visit the site at iloveit.com.

Ella D'Amato
Ella d’Amato, CEO and Co-Founder of i love it
Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Are business founders “working people”?

The government has vowed not to raise taxes for “working people”, but will small business owners feel the impact of potential increases in capital gains taxes?

As the Autumn budget looms, the Labour government has harked back to its manifesto pledge to not increase taxes for “working people.”

However, clarification over who exactly this covers became muddled after Prime Minister Keir Starmer hinted at possible tax increases for those who own shares and assets – which of course includes plenty of startup and small business founders. This comes as ministers refused to rule out National Insurance increases for employers.

When asked to define the meaning behind “working people,” Starmer responded that it was someone who “goes out and earns their living, usually paid in a sort of monthly cheque.”

But this uncertain position begs the question of whether business owners – from bootstrapping founders and side hustle entrepreneurs to freelancers and sole traders – are perceived as “working people”, and if they’ll be taxed further in the upcoming budget.

The importance of entrepreneurship in the UK

A rise in capital gains tax seems all but guaranteed at this point, and it’s a cause for concern among entrepreneurs and those starting their own businesses, who would ultimately hope to profit from the share value of their venture upon sale or exit. Potential buyers or investors would have to factor in the higher tax costs, meaning business owners could see reduced net proceeds they receive from the sale, making the exit less lucrative.

Any such tax increase could feel like a potential deterrent to taking on the long hours, stress and dedicated focus required to launch and run a startup or small business, particularly if CGT were to reach near parity with income tax bands. For founders to face this prospect while being referred to as “non-working people,” it’s an even more bitter pill.

As of January 2023, there were around 5.5 million small and medium-sized enterprises (SMEs) in the UK, which cumulatively employ 99% of the country’s workforce. 1.3 million of these businesses are under 5 years old, while 4.1 million are self-employed or sole traders.

“The UK government must continue to support SMEs, which are navigating an exceptionally challenging landscape,” Laurent Descount, co-founder and CEO of Neo said. “However, the Chancellor’s proposed blanket increase in Capital Gains Tax threatens this vital investment access. It risks deterring investors from backing small, growing companies in the UK, and potentially hampers start-ups from progressing to IPOs or secondary share sales, as investor reward just won’t be there”.

Craig Mehta, co-founder of Know You More, commented: “As a small business owner, the last few years have been extremely challenging. With inflation rising and market competition intensifying, many small businesses, including ours, are struggling with cash flow challenges. Any increases in corporate tax would have a particularly negative impact.

“Additionally, our employees, including myself, are also feeling the strain. We have a limit on how much we can raise wages, and any tax increases on middle earners, such as capital gains or inheritance tax, would exacerbate their financial stress.”

A study by Evelyn Partners revealed that 48% of founders also said they would consider leaving the UK and moving their business abroad if taxes are increased for the Autumn Budget, while just 20% believe the Budget will be good for their business.

“Following the prime minister’s comment in August that the Budget was ‘going to be painful’ we’ve seen an influx of queries from business owners who are anxious about what any potential tax changes could mean for them personally and their businesses, with some mulling the option of becoming non-resident,” Toby Tallon, tax partner at Evelyn Partners commented. 

“With the technology available today some business owners may decide to up sticks and move either themselves or their operations – or both – abroad if they felt they weren’t being made welcome in the UK.”

Should business owners worry about the upcoming tax changes?

An increase in CGT could also dampen investment in businesses, especially via venture capital or private equity funding. Higher taxes on capital gains could reduce the net returns for investors, which can make them more cautious and they might not be willing to invest in high-risk or high-reward ventures. This can limit the funding pool available for new businesses, as well as restrict growth opportunities. 

According to research by Business Matters, 86% of business owners are concerned that increased taxes could hinder their growth, while 78% expressed concern that the Autumn Budget could negatively impact their plans.

Raising these taxes such as CGT could risk deterring entrepreneurship. If founders are charged the same amount of tax as they would when receiving a normal salary, then the hard work and dedication that goes into running a business would hardly seem worthwhile. 

The counterargument to this position is that many people with assets aren’t business founders (eg investors and landlords). These groups don’t pay as much tax compared to someone on a regular salary. For example, someone with income from shares of £50,270 or less will only pay 10% of capital gains tax on that income, whereas the basic rate for income tax between £12,571-£50,270 is currently 20%.

While the government hasn’t yet announced specific figures for tax increases, there are potential risks that can affect a business’s financial health if it faces higher taxes. These include:

  • Reduced profit margins: Increased taxes will cut directly into a business’s profit margins, leaving it with less retained earnings for growth or investment. As a result, businesses may need to raise prices or cut wages to offset these costs, risking decreased customer demand or unhappy employees.
  • Stagnated growth: Higher tax obligations can reduce the available funds for research, development and expansion efforts. With tighter budgets, businesses may also pause expanding operations or improving infrastructure, which can hinder productivity over time.
  • Decreased cash flow: Higher taxes can also put pressure on cash flow, affecting a business’s ability to cover everyday operational costs, make debt payments on time or maintain healthy inventory levels.
  • Employee layoffs and reduced benefits: With less revenue, businesses may have to reduce employee benefits and perks, freeze hiring or even lay off workers to manage expenses.

While the Labour government’s tax pledges aim to protect “working people,” there is still uncertainty over how these policy changes will impact small business owners and entrepreneurs, many of whom are critical contributors to the UK economy. 


Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

How music can heal: Ariana Alexander-Sefre

Learn how an exceptional founder's experience of tragedy led to a business that transforms mental health support for young men in need.

Content warning – this post, and the podcast it promotes, covers issues relating to suicide and mental health. If you have been impacted by these issues, we have gathered resources at the bottom of the article which may help you.

From a tragic beginning, an intriguing and powerful new business was born. In this episode of Speaking of Startups, we’re joined by Ariana Alexander-Sefre, founder of SPOKE, a mental health focused app that uses the power of music to support young, often male, users feeling disconnected from typical avenues for seeking help.

“In 2017, my younger brother sadly lost one of his best friends to suicide,” Ariana tells us. “Within a year, two friends lost brothers to suicide as well. I suddenly became very, very aware of not just male mental health, but of the epidemic that we’re currently in around mental health.”

In 2019, Ariana founded SPOKE, which aimed to make mental wellbeing tools more accessible for millions who are underserved by traditional or clinical practices. The platform aims to be culturally relevant and engaging, in particular for young men who may have felt they had no relatable support available.

“Musicians are key gateways to millions and millions of underserved people around the world – the kind of people that healthcare, universities, schools, yoga teachers and therapists that are trying to do good literally cannot reach.”

The app is full of music- and voice-guided meditations to help listeners reduce anxiety, wind down, fall asleep, or begin their day. It has personalised music sessions, breathing exercises, and CBT techniques to help guide listeners.

I suddenly became very, very aware of not just male mental health, but of the epidemic that we're currently in around mental health.

Joining our podcast to discuss the complex issues that led to her creation of the SPOKE app, Ariana also shares her insights and advice for other would-be business founders.

“The first thing I would say is that it is so important to understand the problem and the people that you’re serving,” Ariana cautions. “Don’t get me wrong, you might be really lucky, but usually, you make a ton of mistakes. You waste loads and loads of money. The first stage before spending money on building anything is that depth of research and understanding.”

Thanks to her careful planning and vision for the business, Ariana is clearly making an impact with investors, as well as users. SPOKE has raised over £1.6m in investment since launch. And it caught our eye, too – at the beginning of the year, we listed SPOKE among the UK’s top businesses to watch in our annual Startups 100 index.

Usually, you make a ton of mistakes. You waste loads and loads of money. The first stage before spending money on building anything is that depth of research and understanding

We hope you enjoy this episode of Speaking of Startups, and be sure to subscribe to ensure you always get the next available episode first.

This episode is hosted by Eloise Skinner, founder of two businesses herself, as well as a published author and contributor to multiple sites, including our own Startups.co.uk, as well as Entrepreneur, Business Insider, and Management Today. You can learn more about Eloise and her own journey at ⁠eloiseskinner.com

If you or anyone you know have been affected by the issues discussed in this post and podcast, support is available. Speak to a mental health professional, or seek support from the Samaritans who can be contacted on freephone 116 123, or email jo@samaritans.org 

Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
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