11. Userled Userled wants to take your idea to campaign in record time, using a tailor-made AI experience that means one-to-one ads are no longer a luxury item. Written by Helena Young Sponsored by Sage Published on January 12, 2026 About the Startups 100 Now in its 18th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants. See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2026 Startups 100 index. Founders: Yann Sarfati and Tristan SaundersYear founded: 2022Website: userled.ioWe’re very happy to welcome back Userled to the Startups 100 Index. Not only is the company back in the Index for 2026, but it’s leapt up from 44 in just the last 12 months. Userled continues to deliver on its promise of providing efficient marketing to businesses, and giving them a much-needed edge in the constantly shifting B2B landscape.There’s a higher demand than ever for personalised, target marketing. Customers don’t want to feel like they’re being handed bland, generic, one-size-fits all ads.But, as Sarfati and Saunders tell us, creating this level of personalised content was once only restricted to enterprises; those who had funding and resources behind them. This limited the use of one-to-one ads for only a handful of A-list accounts.Userled levels the playing field for all business types, by providing AI-generated marketing content. With Userled, you can launch one-to-one ads, landing pages, and microsites, without the technical know-how. Text and imagery can be easily created from the AI-powered platform, making personalised marketing simple and accessible.The Userled service means that businesses no longer need a vast team of content designers, marketers, or web developers. Instead, product-led marketing is put into the hands of the average business owner, and Userled’s no-code approach means tailored marketing campaigns are accessible to all skill levels.Our judges were impressed by the company’s clever product offerings, including the ability to create a personalised account-based marketing (ABM) landing page in mere seconds.It also released the deepest LinkedIn integration for ABM to date – customers can create hundreds of LinkedIn one-to-one ads automatically, and far cheaper than with traditional ads.Last year, Userled raised £4m in pre-seed funding, and it’s now trusted by an impressive list of customers, including Labelbox, Entrust, and Teamed.Today, the average stack for marketing teams has between 10 and 20 different tools. With Userled, teams have one source of truth and point of action. True to its name, the company is solving one of the most pressing pain points for businesses: making personalised, product-led marketing easy, efficient, and accessible for everyone.View the full Startups 100 Index for 20261. Omnea2. HIVED3. MAGIC AI4. OXCCU5. Lightyear6. Neuranics 7. Hormona8. Burbank9. Better Dairy 10. Lenkie Technologies11. Userled12. Hoxton Farms13. Rensair14. PulpaTronics15. TradeKart16. 32Co17. Carmoola18. cheqd19. Sightline Analytics20. Adamo Foods21. Bold Bean Co22. Beams Renovation 23. Pan Galactic24. Capi Money25. Spotted Zebra26. ANTHROTEK 27. Unravel28. Perci Health29. Untap Health30. Hair Syrup31. Connect Earth 32. spacebands 33. Unfabled34. Lightning Reach35. STOCKED36. Embeddable37. XR Therapeutics38. Literal Labs39. Scooch40. Openr41. Fibe Limited42. Inicio AI43. Peachies44. Better Nature 45. Ctrl Alt46. Resting Reef47. Nila48. ROXFIT49. Finmile50. NavLive51. Volunteero52. Inntelo AI53. Zonova54. A&B Smart Materials55. Ethicronics56. Treeapp57. kennek58. Soil Benchmark59. Vox Aeris60. Asan Cup61. Nuuri62. Mindstone63. MYNDUP64. Enbiosis Biotechnology65. JUX Food66. Danu Robotics67. Wylde Market68. Air Aware Labs69. Mimicrete Ltd70. ALYVE71. Happl72. Living Things73. Grub Club Pets74. Mealia75. PetProov76. Lylo Products77. Chest78. ZIM Connections79. Uptime Labs80. Teal81. Zero Fintech82. Micro Thermal Energy 83. Kanjo 84. Merlin Cloud85. My Skin Feels86. Eleria87. Cashblack88. RevvedUp89. Cosysense90. SuperFi91. Loom92. Legacy Compass93. Meshed94. SWURF95. Main Squeeze96. Sampl Technologies97. Over the Moo98. Pioneering People99. Bikebook100. Recondition Share this post facebook twitter linkedin Tags 2026 Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses. Sponsored by: Sage Startups 100 Index Sponsor 2026 Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid-Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.