25. Spotted Zebra

No more nightmare mis-hires for business owners – this AI-powered Interview Intelligence and assessment platform is the antidote to the global hiring crisis.

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Founders: Ian Monk and Nick Shaw
Year founded: 2020
Website: spottedzebra.co.uk

Co-founders Ian Monk and Nick Shaw wanted to fix a problem for enterprise organisations they couldn’t even see for themselves: they were neck deep in a global hiring crisis. They wanted to create a platform that benefited both candidates and hiring managers, and put a stop to game-changing hires slipping through the cracks of an out-dated system.

The two had a shared realisation: roles were evolving rapidly but hiring practices were still stuck in the 20th century. A suit, tie, and hearty handshake just weren’t going to cut it in the post-AI work landscape.

The big problem at the heart of this crisis, according to the founders? “There was no way to objectively evaluate whether someone had the right skills for a role before hiring them.”

At the heart of Monk and Shaw’s mission is the belief that “everyone has superpowers” – important and valuable skills that aren’t displayed in an outdated CV format, simply listing out previous roles and which university they went to.

To solve this, the founders combined rigorous psychological science with cutting-edge technology to create a unified platform that reveals the true capabilities of every candidate – not just their qualifications or job titles, but the skills that determine success.

Spotted Zebra’s platform merges AI-powered Interview Intelligence with robust Skills Assessment, ending the era of fragmented point solutions. Recruiters and hiring managers now benefit from AI-guided interview frameworks, instant transcription, and bespoke skills-based evaluations validated across nearly one million assessments.

Meanwhile, the platform’s Proprietary Role Skills Profiles combine personality, cognitive, technical, and motivational measures, ensuring that organisations can make confident, data-informed hiring decisions at scale.

Spotted Zebra has proven its value by raising an impressive £7.7m in Series A funding in 2023. It now also has an impressive roster of high-profile, enterprise level clients that include Walt Disney, Virgin Media 02, Paramount, and Merlin Entertainments.

In the founders’ words, “we’re not just growing our platform; we’re architecting the future of enterprise talent acquisition.”

View the full Startups 100 Index for 2026

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Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
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