93. Meshed

Meshed is a business insurance broker using native AI to cut down on admin and hidden costs and ramp up fair insurance cover for SMEs.

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Founders: Mark Costello, Jake Wells, and Vincent Liu
Year founded: 2024
Website: meshedcover.com

Finding the right business insurance (and at a competitive price) is crucial for SMEs. This is where insurance brokers can help – but the process of insurance broking is filled with paper pushing, which takes time that translates into higher fees for SMEs.

Jake Wells and Mark Costello had previously worked together on an insurance broker business before the AI wave, and understood the problems within the industry. They teamed up with Vincent Liu, who was also keen to help solve the issues.

They knew that processing PDFs, managing emails, and completing repetitive data entry takes up much of an insurance broker’s time. The lightbulb moment came when they realised that these are the kinds of tasks that AI is brilliant at.

Inspired by this, they founded Meshed. It’s a small business insurance broker that uses native AI to process all the admin, freeing up human insurance brokers to spend more time working with their customers and winning new accounts.

As a result, SMEs only have to pay for their broker’s expertise and service (not their admin time), and so Meshed can charge just 10% commission, while traditional brokers may charge up to 40%.

This laser focus on the core work of insurance broking also means that SMEs get access to the best policies for them, and aren’t left underinsured (Allianz estimates that 80% of SMEs don’t have the right insurance cover, leaving them exposed to risk).

Meshed has completed a pre-seed funding round led by Haatch, which has brought deep operational experience that the founders say has been invaluable. Meshed has also brought Aviva on as a strategic investor, giving the business the ability to build its own products as it scales.

Getting authorised by the Financial Conduct Authority (FCA) was certainly a key achievement in Meshed’s journey to date, but what’s the next stop? According to Costello, Wells, and Liu, the goal is to become one of the top ten largest privately owned insurance brokers in the UK.

View the full Startups 100 Index for 2026

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Written by:
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
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