45. Ctrl Alt

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The word "Sage" in green letters on a black background.
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Published on 12th January, 2026

Ctrl Alt provides a B2B tokenisation platform – giving institutions a simpler, faster, and more accessible way to invest in real-world assets.

Founder: Matthew Ong
Year founded: 2020
Website: ctrl-alt.co

While working at an investment bank, Matthew Ong kept running into the same problem – both at work and in his personal life.

Investors, both retail and institutional, often found themselves locked out of assets they wanted because of size requirements, network barriers, or complicated rules.

Ong soon discovered a clear gap in the market, and so set out to build a solution through Ctrl Alt – a platform that helps investors access, manage, and trade tokenised real-world assets securely and efficiently.

At first, the platform started out as a free-to-use app, and Ctrl Alt became the first company to tokenise a house in the UK. However, as the company began to take off, Ong identified an even larger market gap, that being the problem many institutional investors faced in not being able to reach larger, more prolific alternative assets.

With this, Ong decided to pivot Ctrl Alt from a B2C app to a B2B tokenisation platform for real-world assets, securing £2.2m in funding through angel investment and venture capital.

Another major milestone came in May 2025, when the company launched the Dubai Land Department Real Estate Tokenisation Project – the result of more than a year of hard work from Ong and his team.

“The first tokenised property in the project sold out in under 24 hours,” says Ong. “This demonstrated strong demand for this type of opportunity and highlighted how tokenization can provide exposure to assets that were previously difficult to access.”

The tokenised asset industry has grown rapidly in the last five years – growing from a $4bn to $323bn sector – but Ctrl Alt aims to be in the centre as the global leader.

As well as solidifying its presence in the UK and UAE, Ctrl Alt is expanding into additional regions and asset classes, positioning itself as a trusted partner for digital asset infrastructure worldwide.

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Written By

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon’s boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That’s one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

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The word "Sage" in green letters on a black background.

From startup roots to championing founders. For nearly 45 years, Sage has supported the businesses powering the UK economy. As proud partner of the Startups 100 Index, we celebrate the UK’s most ambitious entrepreneurs. Our mission is simple: make running a business effortless. With practical AI and Sage Copilot, we give founders time back, clarity and confidence – automating admin and letting finance run itself. Sage breaks down barriers so businesses can thrive. Our trusted finance, HR and payroll solutions make work and money flow, connecting millions of SMBs through a digital network that removes friction and delivers insight. Beyond business, we tackle digital inequality, economic inequality, and the climate crisis.

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