40. Openr Openr is a centralised data platform that synchronises menus, pricing, and product information across multiple hospitality systems. Written by Helena Young Sponsored by Sage Published on January 12, 2026 About the Startups 100 Now in its 18th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants. See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2026 Startups 100 index. Founder: Joel RobinsonYear founded: 2022Website: OpenrIt’s no secret that working in the hospitality industry can be hectic, where busy shifts and constant demands are just part of the job. But even something simple like updating a menu can sometimes involve a huge amount of time and resources.Businesses often have to input the same data multiple times through different systems, such as tills, delivery apps, and websites. Not only is this repetitive, but it slows operations down and can easily lead to mistakes.Founder Joel Robinson noticed this when working as a tech director. He saw first-hand that firms were wasting thousands of hours on unnecessary admin, and how slow updates were harming both profitability and customer experience.These encounters, and the realisation that the process needed to change, led to Robinson launching Openr in 2022.Providing a centralised platform for menu synchronisation, pricing, and product data, Openr’s mission is simply to make life easier for restaurant businesses and hospitality firms by keeping all their systems in sync – in turn reducing errors and saving time.But even with a strong business idea, Openr found it challenging to enter a market where operators were sceptical about a new platform, particularly one that could solve these issues without disrupting their current operations.So instead of trying to replace everything, Robinson and his team built the platform to integrate seamlessly with existing systems so that operators could keep their current tools while getting the full benefits of Openr.“We worked closely with early customers, co-designing solutions around their real workflows, proving the impact quickly, and building trust,” Robinson explains. “That approach turned scepticism into advocacy and gave us our first major wins.” We worked closely with early customers, co-designing solutions around their real workflows, proving the impact quickly, and building trust. And those major wins aren’t an exaggeration, as the company has since teamed up with Stonegate Pub Group and Azzurri Group, two operators of some of the UK’s largest hospitality brands, including Zizzi, Slug & Lettuce, and Coco di Mama.Robinson’s forward-thinking also secured Openr £3m in funding by leading investment firm Imbiba in March 2025 – a major step towards the company’s goal of becoming the leading global platform for menu data, and to help hospitality operate more efficiently and profitably.View the full Startups 100 Index for 20261. Omnea2. HIVED3. MAGIC AI4. OXCCU5. Lightyear6. Neuranics 7. Hormona8. Burbank9. Better Dairy 10. Lenkie Technologies11. Userled12. Hoxton Farms13. Rensair14. PulpaTronics15. TradeKart16. 32Co17. Carmoola18. cheqd19. Sightline Analytics20. Adamo Foods21. Bold Bean Co22. Beams Renovation 23. Pan Galactic24. Capi Money25. Spotted Zebra26. ANTHROTEK 27. Unravel28. Perci Health29. Untap Health30. Hair Syrup31. Connect Earth 32. spacebands 33. Unfabled34. Lightning Reach35. STOCKED36. Embeddable37. XR Therapeutics38. Literal Labs39. Scooch40. Openr41. Fibe Limited42. Inicio AI43. Peachies44. Better Nature 45. Ctrl Alt46. Resting Reef47. Nila48. ROXFIT49. Finmile50. NavLive51. Volunteero52. Inntelo AI53. Zonova54. A&B Smart Materials55. Ethicronics56. Treeapp57. kennek58. Soil Benchmark59. Vox Aeris60. Asan Cup61. Nuuri62. Mindstone63. MYNDUP64. Enbiosis Biotechnology65. JUX Food66. Danu Robotics67. Wylde Market68. Air Aware Labs69. Mimicrete Ltd70. ALYVE71. Happl72. Living Things73. Grub Club Pets74. Mealia75. PetProov76. Lylo Products77. Chest78. ZIM Connections79. Uptime Labs80. Teal81. Zero Fintech82. Micro Thermal Energy 83. Kanjo 84. Merlin Cloud85. My Skin Feels86. Eleria87. Cashblack88. RevvedUp89. Cosysense90. SuperFi91. Loom92. Legacy Compass93. Meshed94. SWURF95. Main Squeeze96. Sampl Technologies97. Over the Moo98. Pioneering People99. Bikebook100. Recondition Share this post facebook twitter linkedin Tags 2026 Written by: Helena Young Deputy Editor Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK. With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses. Sponsored by: Sage Startups 100 Index Sponsor 2026 Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid-Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.