The 2021 Startups 100 List in Full

For the 13th year running, Startups is proud to unveil its ranking of the 100 most disruptive and innovative UK small businesses.

Taking the no.1 spot in 2021 is Multiverse, the company that’s transforming lives by helping young people from disadvantaged groups gain access to top jobs in tech, media, finance, and law.

It’s followed closely by Cera, which uses smart tech to facilitate vital at home care visits to the vulnerable, and Farewill, the online platform that’s making it “faster, fairer, and easier” to deal with death.

Check out the full 2021 Startups 100 below, and follow the links to learn more about each of these brilliant businesses. Plus, if you want to know how we decide which businesses make the cut, be sure to read our ranking methodology.

The 2021 Startups 100 in full

Click on the links below to find out more about this year’s Startups 100 businesses.

1. Multiverse
2. Cera 
3. Farewill
4. KIDLY
5. Virti
6. Floom 
7. allplants
8. Vet-AI 
9. Birdie 
10. Element
11. TaxScouts
12. Urban Jungle
13. The Cheeky Panda
14. Holy Moly Dips 
15. YuLife
16. Distributed
17. Feast It 
18. Shojin Property Partners
19. Beam 
20. Genesis Homes
21. RideTo 
22. Poplar.Studio 
23. Ember Snacks 
24. Genflow
25. Creoate
26. The Moot Group
27. The Vurger Co
28. Wild
29. Learnerbly 
30. Home Made
31. Rap Fame
32. Sokin
33. YourZooki
34. Grubby
35. VenueScanner 
36. Farillio
37. Edgify
38. Dragonfly AI
39. Sauce Shop
40. Measure Protocol Ltd
41. Hertility Health
42. OPPORTUNI
43. Oxwash
44. Boundary Technologies
45. Circuit
46. Spacemade
47. Nucoro
48. Avva Experience
49. Juggle
50. Love Cocoa
51. Brand Advance Ltd
52. UpCircle Beauty
53. OneFifty Consultancy
54. Tally Market
55. Tapoly
56. Grocemania
57. iLoF – Intelligent Lab On Fiber
58. Picnic
59. myenergi
60. Peyk
61. Mama Bamboo
62. PixelMax
63. DirectlyApply
64. Connectd
65. Uhubs
66. AeroCloud
67. Presto Coffee
68. PushFar
69. houzen
70. Champion Health
71. Rentuu
72. Tumelo
73. &SISTERS
74. Sano Genetics
75. Claimer
76. KatKin
77. Wombat Invest
78. Meet Genie
79. Molo
80. Lifesaver
81. Startup Logistics
82. ImproveWell Ltd
83. Zoa Rental
84. Boomin
85. THIS™
86. Ravin AI
87. Numan
88. Hi55 Ventures
89. Jisp
90. Universal Partners FX
91. Howamigoing
92. Octaive Limited
93. Cudoni
94. SEIKK
95. KinKind
96. Kinherit
97. The Youth Group
98. Amity Brew Co
99. Neat Home 
100. Careology

Ranking methodology

With hundreds of incredible new businesses applying for the Startups 100 every year, we’ve spent a lot of time perfecting the ranking and judging processes to make sure the very best new ventures get the recognition they deserve.

The criteria for entry are simple: you must be a UK-based business, founded in the last five years.

During the application stage, we ask businesses to provide us with insight into their operations, ranging from details of any funds or investment raised to letting us know what they believe makes them exceptional.

The first step in ranking the Startups 100 is an assessment of the businesses’ financial position. We provide weighted scores based on:

• Finance raised
• Turnover for the previous financial year

The second stage in the ranking process is more subjective. A shortlist of businesses is provided to the Startups team, with the finances removed, so that judgement can be made based on the strength of the business idea alone.

We take into account strength of concept, the size of the opportunity, and the disruptiveness of the idea, assigning a score for each factor. These scores are then combined with the financial weighting to give us our overall ranking.